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General Motors is

Ranked

#12

Automotive and Transportation Brands

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General Motors

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General Motors

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General Motors is ranked #12 in Automotive and Transportation Brands

About General Motors' Brand

We’re on a journey to create a world with zero crashes, zero emissions and zero congestion. Join us today. General Motors’s brand is ranked #140 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of General Motors. When compared to other organizations within the Automotive and Transportation industry, General Motors is ranked #12. Among its major competitors, General Motors is ranked in 5th place for NPS while Toyota is 1st, and Honda is 2nd. Overall, General Motors has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $89.77B

Brand at a Glance

77%

Customer Loyalty

3.6/5

Product Quality

3.4/5

Pricing

3.4/5

Customer Service

General Motors CMO

Deborah Wahl

General Motors Ranking

^#12 in Automotive and Transportation
^#4 / 4 of its competitors

General Motors NPS

General Motors's Net Promoter Score (NPS) is a 13 with 48% Promoters, 17% Passives, and 35% Detractors. Net Promoter Score tracks whether General Motors's customers would recommend using the product based on a scale of -100 to 100.

General Motors Overall NPS

NPS

48%	Promoters
17%	Passives
35%	Detractors

General Motors NPS Trend

-100

-50

100

Summary	Date	Score
Dec 2024 12	Dec 2024	12
Jan 2025 12	Jan 2025	12
Feb 2025 12	Feb 2025	12
Mar 2025 12	Mar 2025	12
Apr 2025 13	Apr 2025	13
May 2025 13	May 2025	13
Jun 2025 13	Jun 2025	13
Jul 2025 11	Jul 2025	11
Sep 2025 13	Sep 2025	13
Oct 2025 13	Oct 2025	13
Nov 2025 13	Nov 2025	13
Dec 2025 13	Dec 2025	13

How Other Brands Compare

General Motors is ranked #4 for NPS among its competitors. Toyota and Honda come in first and second, with Tesla coming in at third. Among those competitors, it is the third most valued company behind Tesla.

	General Motors	Tesla	Honda	Toyota
Global Ranking	#140	#32	#36	#82
NPS	13	29	37	43
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	$89.77B	$635.18B	$51.61B	$250.52B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

General Motors NPS by Gender

Female customers rated General Motors's NPS 3 points higher than Male customers.

Male

General Motors's NPS was rated 2 by Male customers on Comparably.

43%

Promoters

16%

Passives

41%

Detractors

Female

General Motors's NPS was rated 5 by Female customers on Comparably.

43%

Promoters

19%

Passives

38%

Detractors

General Motors NPS by Ethnicity

General Motors's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 0	Caucasian	0
Hispanic or Latino 27	Hispanic or Latino	27
African American/Black 20	African American/Black	20
Asian or Pacific Islander 20	Asian or Pacific Islander	20
Native American 25	Native American	25
Other -31	Other	-31

General Motors NPS by Age

General Motors's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

48%

28%

24%

26-30

40%

20%

40%

31-35

61%

11%

28%

36-40

55%

10%

35%

41-45

44%

31%

25%

46-50

33%

20%

47%

51-55

35%

26%

39%

56-60

38%

56%

61-65

31%

69%

66+

36%

56%

General Motors NPS by Usage

General Motors's NPS was rated the highest by customers who have used General Motors's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 0	Less than 1 Year	0
1 to 2 Years 9	1 to 2 Years	9
2 to 5 Years 0	2 to 5 Years	0
5 to 10 Years 46	5 to 10 Years	46
Over 10 Years -17	Over 10 Years	-17

General Motors NPS vs. Competitors

Compared to its competitors, General Motors's NPS is rated right above Chrysler, and is preceded by Ford Motor Company.

COMPANY		NPS Score
	Toyota	43
	Honda	37
	Tesla	29
	Ford Motor Company	13
	General Motors	13
	Chrysler	-10

General Motors NPS vs Companies in Automotive and Transportation

In the Automotive and Transportation industry, General Motors's NPS is rated right below FedEx.

COMPANY		NPS Score
	Porsche	60
	Toyota	43
	Mercedes-Benz USA	39
	Honda	37
	Audi	34
	BMW Group	34
	Tesla	29
	FedEx	19
	General Motors	13

General Motors Customer Reviews

Out of the 41 General Motors customer reviews 27 were positive and 14 were constructive. General Motors customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

General Motors Customer Loyalty

77%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

77% of General Motors users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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77%

23%

General Motors Customer Loyalty Score by Gender

Female customers rated General Motors's Customer Loyalty score 10% higher than Male customers.

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Male

78%

Yes

Female

88%

Yes

General Motors Customer Loyalty Score by Ethnicity

General Motors's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

100

out of 100

Native American

out of 100

Other

General Motors Customer Loyalty Score by Age

General Motors's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of General Motors.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 85%	18-25	85%
26-30 74%	26-30	74%
31-35 80%	31-35	80%
36-40 78%	36-40	78%
41-45 89%	41-45	89%
46-50 82%	46-50	82%
51-55 61%	51-55	61%
56-60 83%	56-60	83%
61-65 79%	61-65	79%
66+ 86%	66+	86%

General Motors Customer Loyalty Score by Usage

General Motors's Customer Loyalty score was rated the highest by customers who have used General Motors's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	62%
1 to 2 Years	67%
2 to 5 Years	85%
5 to 10 Years	81%
Over 10 Years	86%

General Motors Customer Loyalty Score by Industry

General Motors's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Construction industry customers.

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Tech	73%
Accounting	87%
Aerospace and Aviation	70%
Architecture and Planning	82%
Arts and Entertainment	100%
Automotive and Transportation	73%
Banking and Financial Services	70%
Business and Consumer Services	90%
Construction	60%
Education	87%
Government and Public Policy	82%
Healthcare, Hospitals and Medicine	78%
Manufacturing and Machinery	89%
Marketing, Advertising and Research	70%
Military and Defense	100%
Energy and Manufacturing	100%
Professional Services	100%
Retail	82%
Transportation	82%

General Motors Customer Loyalty vs. Competitors

Compared to its competitors, General Motors's Customer Loyalty score is rated right above Chrysler, and is preceded by Tesla.

COMPANY		Customer Loyalty Score
	Honda	86%
	Toyota	83%
	Ford Motor Company	80%
	Tesla	77%
	General Motors	77%
	Chrysler	73%

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Customer Loyalty for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, General Motors's Customer Loyalty score is rated right above Tesla, and is preceded by BMW Group.

COMPANY		Customer Loyalty Score
	Honda	86%
	Porsche	85%
	Audi	84%
	Mercedes-Benz USA	84%
	Toyota	83%
	BMW Group	82%
	General Motors	77%
	Tesla	77%
	FedEx	74%

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General Motors Product Quality

3.6/5

General Motors has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.

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General Motors Product Information

General Motors’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Professional Services industry rated General Motors's product the highest. Reviewers from the Accounting industry rated General Motors the lowest at 3.9.

Website: http://www.gm.com

Company Size: 10,000+ Employees

Industry

Automotive and Transportation

Quick Insights into General Motors Product Quality

General Motors's Product Quality score was rated highest by customers from the Professional Services industry, and rated lowest by customers from the Transportation industry.

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Ranked General Motors Product Quality the Highest

Professional Services	5
Native American	4.7
5 to 10 Years	4.1

Ranked General Motors Product Quality the Lowest

Other	2.7
61-65	2.3
Transportation	1.8

General Motors Product Quality Score by Gender

Male customers rated General Motors's Product Quality score 0.1 stars higher than Female customers.

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Male

3.5/5

Female

3.4/5

General Motors Product Quality Score by Ethnicity

General Motors's Product Quality score was rated the highest by Native American customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.3	Caucasian	3.3
Hispanic or Latino 3.5	Hispanic or Latino	3.5
African American/Black 3.8	African American/Black	3.8
Asian or Pacific Islander 3.7	Asian or Pacific Islander	3.7
Native American 4.7	Native American	4.7
Other 2.7	Other	2.7

General Motors Product Quality Score by Age

General Motors's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 4	18-25	4
26-30 3.6	26-30	3.6
31-35 3.8	31-35	3.8
36-40 3.7	36-40	3.7
41-45 3.7	41-45	3.7
46-50 3.2	46-50	3.2
51-55 3.5	51-55	3.5
56-60 3.1	56-60	3.1
61-65 2.3	61-65	2.3
66+ 2.8	66+	2.8

General Motors Product Quality Score by Usage

General Motors's Product Quality score was rated the highest by customers who have used General Motors's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.8
1 to 2 Years	3.5
2 to 5 Years	3.3
5 to 10 Years	4.1
Over 10 Years	3

General Motors Product Quality Score by Industry

General Motors's Product Quality score was rated the highest by Professional Services industry customers, and the lowest by Transportation industry customers.

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Tech	3.8
Accounting	3.9
Aerospace and Aviation	3.3
Architecture and Planning	3.3
Arts and Entertainment	2.5
Automotive and Transportation	4.1
Banking and Financial Services	4.6
Business and Consumer Services	3.6
Construction	2.4
Education	4
Government and Public Policy	1.8
Healthcare, Hospitals and Medicine	1.9
Manufacturing and Machinery	4.2
Marketing, Advertising and Research	4.1
Military and Defense	2.3
Energy and Manufacturing	3.9
Professional Services	5
Retail	4.1
Transportation	1.8

General Motors Product Quality vs. Competitors

Compared to its competitors, General Motors's Product Quality score is rated right above Ford Motor Company, and is preceded by Tesla.

COMPANY		Product Quality Score
	Toyota	4.1/5
	Honda	4.1/5
	Tesla	3.9/5
	General Motors	3.6/5
	Ford Motor Company	3.5/5
	Chrysler	3/5

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Product Quality for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, General Motors's Product Quality score is rated right above FedEx, and is preceded by Audi.

COMPANY		Product Quality Score
	Porsche	4.4/5
	Mercedes-Benz USA	4.2/5
	Honda	4.1/5
	Toyota	4.1/5
	BMW Group	4.1/5
	Tesla	3.9/5
	Audi	3.9/5
	General Motors	3.6/5
	FedEx	3.6/5

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General Motors Pricing

General Motors ROI & Value For Money

3.4/5

General Motors has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

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General Motors Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Transportation industry think that they had the lowest ROI from General Motors.

Quick Insights into General Motors ROI

General Motors's ROI score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Transportation industry.

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Ranked General Motors ROI the Highest

Banking and Financial Services	4.5
Native American	4
5 to 10 Years	3.9

Ranked General Motors ROI the Lowest

66+	2.6
Other	2.4
Transportation	1.6

General Motors ROI Score by Gender

Female customers rated General Motors's ROI score 0.2 stars higher than Male customers.

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Male

3.2/5

Female

3.4/5

General Motors ROI Score by Ethnicity

General Motors's ROI score was rated the highest by Native American customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.2	Caucasian	3.2
Hispanic or Latino 3.6	Hispanic or Latino	3.6
African American/Black 3.5	African American/Black	3.5
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Native American 4	Native American	4
Other 2.4	Other	2.4

General Motors ROI Score by Age

General Motors's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 3.8	18-25	3.8
26-30 3.5	26-30	3.5
31-35 3.7	31-35	3.7
36-40 3.6	36-40	3.6
41-45 3.8	41-45	3.8
46-50 2.7	46-50	2.7
51-55 3.2	51-55	3.2
56-60 3.1	56-60	3.1
61-65 2.6	61-65	2.6
66+ 2.6	66+	2.6

General Motors ROI Score by Usage

General Motors's ROI score was rated the highest by customers who have used General Motors's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.4
1 to 2 Years	3.5
2 to 5 Years	3.3
5 to 10 Years	3.9
Over 10 Years	2.9

General Motors ROI Score by Industry

General Motors's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Transportation industry customers.

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Tech	3.7
Accounting	3.7
Aerospace and Aviation	3.1
Architecture and Planning	3.9
Arts and Entertainment	2
Automotive and Transportation	4.1
Banking and Financial Services	4.5
Business and Consumer Services	3.3
Construction	2
Education	3.5
Government and Public Policy	1.7
Healthcare, Hospitals and Medicine	1.9
Manufacturing and Machinery	3.7
Marketing, Advertising and Research	4.3
Military and Defense	2.6
Energy and Manufacturing	3.4
Professional Services	4
Retail	4.1
Transportation	1.6

General Motors Pricing vs. Competitors

Compared to its competitors, General Motors's ROI score is rated right above Ford Motor Company, and is preceded by Tesla.

COMPANY		Pricing Score
	Toyota	4/5
	Honda	3.9/5
	Tesla	3.9/5
	General Motors	3.4/5
	Ford Motor Company	3.4/5
	Chrysler	2.8/5

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ROI for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, General Motors's ROI score is rated right above FedEx, and is preceded by BMW Group.

COMPANY		Pricing Score
	Porsche	4.1/5
	Toyota	4/5
	Mercedes-Benz USA	4/5
	Honda	3.9/5
	Tesla	3.9/5
	Audi	3.8/5
	BMW Group	3.7/5
	General Motors	3.4/5
	FedEx	3.4/5

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General Motors Customer Satisfaction (CSAT)

General Motors Customer Satisfaction (CSAT) Score

66 / 100

General Motors has an overall Customer Satisfaction score of 66 rated by its users and customers.

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Very Satisfied	40%
Satisfied	26%
Neither Satisfied nor Dissatisfied	12%
Dissatisfied	7%
Very Dissatisfied	15%

Very Satisfied

40%

Satisfied

26%

Neither Satisfied nor Dissatisfied

12%

Dissatisfied

Very Dissatisfied

15%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into General Motors Customer Satisfaction

General Motors's Customer Satisfaction score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers ages 61-65.

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Ranked General Motors Customer Satisfaction the Highest

Marketing, Advertising and Research	100%
Native American	100%
18-25	90%

Ranked General Motors Customer Satisfaction the Lowest

Other	46%
Transportation	20%
61-65	18%

General Motors Customer Satisfaction Score by Gender

General Motors's Customer Satisfaction score was rated 65 by both Female and Male customers on Comparably.

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65 / 100

Male

	Very Satisfied	38%
	Satisfied	27%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	8%
	Very Dissatisfied	21%

65 / 100

Female

	Very Satisfied	39%
	Satisfied	26%
	Neither Satisfied nor Dissatisfied	11%
	Dissatisfied	9%
	Very Dissatisfied	15%

General Motors Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

General Motors' Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.

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60 / 100

Very Satisfied	33%
Satisfied	27%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	10%
Very Dissatisfied	23%

Very Satisfied

33%

Satisfied

27%

Neither Satisfied nor Dissatisfied

Dissatisfied

10%

Very Dissatisfied

23%

CSAT according to Hispanic or Latino

General Motors' Customer Satisfaction (CSAT) score was rated 63% according to Hispanic or Latino users and customers.

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63 / 100

Very Satisfied	41%
Satisfied	22%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	5%
Very Dissatisfied	23%

Very Satisfied

41%

Satisfied

22%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

23%

CSAT according to African American/Black

General Motors' Customer Satisfaction (CSAT) score was rated 73% according to African American/Black users and customers.

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73 / 100

Very Satisfied	53%
Satisfied	20%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	0%
Very Dissatisfied	7%

Very Satisfied

53%

Satisfied

20%

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

General Motors' Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.

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75 / 100

Very Satisfied	45%
Satisfied	30%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	10%
Very Dissatisfied	10%

Very Satisfied

45%

Satisfied

30%

Neither Satisfied nor Dissatisfied

Dissatisfied

10%

Very Dissatisfied

10%

CSAT according to Native American

General Motors' Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.

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100 / 100

Very Satisfied	75%
Satisfied	25%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

75%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

General Motors' Customer Satisfaction (CSAT) score was rated 46% according to Other users and customers.

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46 / 100

Very Satisfied	20%
Satisfied	26%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	20%
Very Dissatisfied	27%

Very Satisfied

20%

Satisfied

26%

Neither Satisfied nor Dissatisfied

Dissatisfied

20%

Very Dissatisfied

27%

General Motors Customer Satisfaction Score by Age

General Motors's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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100

Breakdown

Age

Score

18-25

90%

26-30

72%

31-35

76%

36-40

81%

41-45

66%

46-50

67%

51-55

61%

56-60

38%

61-65

18%

66+

45%

General Motors Customer Satisfaction Score by Usage

General Motors's Customer Satisfaction score was rated the highest by customers who have used General Motors's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	88
1 to 2 Years	60
2 to 5 Years	75
5 to 10 Years	79
Over 10 Years	49

General Motors Customer Satisfaction Score by Industry

General Motors's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Transportation industry customers.

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{
	"title": "General Motors Customer Satisfaction Score by Industry",
	"text": "General Motors's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Transportation industry customers.",
	"bars": [
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			"label": "Tech",
			"groupId": 104,
			"score": 72,
			"stars": 0,
			"csatScore": 72,
			"text": "General Motors's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 72
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		{
			"label": "Accounting",
			"groupId": 495,
			"score": 89,
			"stars": 0,
			"csatScore": 89,
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		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "General Motors's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "General Motors's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 85,
			"stars": 0,
			"csatScore": 85,
			"text": "General Motors's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 85
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 87,
			"stars": 0,
			"csatScore": 87,
			"text": "General Motors's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 87
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 22,
			"stars": 0,
			"csatScore": 22,
			"text": "General Motors's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 22
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "General Motors's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "General Motors's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "General Motors's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "General Motors's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "General Motors's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "General Motors's Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "General Motors's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Transportation",
			"groupId": 567,
			"score": 20,
			"stars": 0,
			"csatScore": 20,
			"text": "General Motors's Customer Satisfaction score is  rated by Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 20
		}
	]
}

Tech	72
Accounting	89
Aerospace and Aviation	50
Architecture and Planning	60
Automotive and Transportation	85
Business and Consumer Services	87
Construction	22
Education	80
Government and Public Policy	25
Healthcare, Hospitals and Medicine	25
Manufacturing and Machinery	86
Marketing, Advertising and Research	100
Energy and Manufacturing	80
Retail	80
Transportation	20

General Motors Customer Satisfaction vs. Competitors

Compared to its competitors, General Motors's Customer Satisfaction score is rated right above Ford Motor Company, and is preceded by Tesla.

COMPANY		Customer Satisfaction (CSAT) Score
	Toyota	82%
	Honda	81%
	Tesla	74%
	General Motors	66%
	Ford Motor Company	61%
	Chrysler	54%

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Customer Satisfaction for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, General Motors's Customer Satisfaction score is rated right above FedEx, and is preceded by Audi.

COMPANY		Customer Satisfaction (CSAT) Score
	Porsche	86%
	Toyota	82%
	Honda	81%
	Mercedes-Benz USA	80%
	BMW Group	76%
	Tesla	74%
	Audi	74%
	General Motors	66%
	FedEx	65%

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General Motors Customer Service

3.4/5

General Motors has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About General Motors's Customer Service

Address

300 Renaissance Center, Detroit, MI 48265

Website

http://www.gm.com

Phone Number

(313)556-5000

General Motors's Social Links

Quick Insights into General Motors Customer Service

General Motors's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Transportation industry.

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Ranked General Motors Customer Service the Highest

Marketing, Advertising and Research	4.8
5 to 10 Years	4.2
Native American	4

Ranked General Motors Customer Service the Lowest

Other	2.8
61-65	1.9
Transportation	1.5

General Motors Customer Service Score by Gender

Female customers rated General Motors's Customer Service score 0.4 stars higher than Male customers.

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Male

3.2/5

Female

3.6/5

General Motors Customer Service Score by Ethnicity

General Motors's Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.2	Caucasian	3.2
Hispanic or Latino 3.5	Hispanic or Latino	3.5
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 3.6	Asian or Pacific Islander	3.6
Native American 4	Native American	4
Other 2.8	Other	2.8

General Motors Customer Service Score by Age

General Motors's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 3.8	18-25	3.8
26-30 3.3	26-30	3.3
31-35 3.8	31-35	3.8
36-40 3.6	36-40	3.6
41-45 3.9	41-45	3.9
46-50 3.4	46-50	3.4
51-55 3.2	51-55	3.2
56-60 3.2	56-60	3.2
61-65 1.9	61-65	1.9
66+ 2.7	66+	2.7

General Motors Customer Service Score by Usage

General Motors's Customer Service score was rated the highest by customers who have used General Motors's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.4
1 to 2 Years	3.3
2 to 5 Years	3.2
5 to 10 Years	4.2
Over 10 Years	2.9

General Motors Customer Service Score by Industry

General Motors's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Transportation industry customers.

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Tech	3.6
Accounting	3.8
Aerospace and Aviation	3.1
Architecture and Planning	4
Arts and Entertainment	2.6
Automotive and Transportation	3.8
Banking and Financial Services	4.3
Business and Consumer Services	3.2
Construction	1.6
Education	3.9
Government and Public Policy	2.3
Healthcare, Hospitals and Medicine	2.2
Manufacturing and Machinery	4.2
Marketing, Advertising and Research	4.8
Military and Defense	2.1
Energy and Manufacturing	3.5
Professional Services	4
Retail	3.9
Transportation	1.5

General Motors Customer Service vs. Competitors

Compared to its competitors, General Motors's Customer Service score is rated right above Ford Motor Company, and is preceded by Tesla.

COMPANY		Customer Service Score
	Toyota	4/5
	Honda	4/5
	Tesla	3.8/5
	General Motors	3.4/5
	Ford Motor Company	3.4/5
	Chrysler	2.7/5

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Customer Service for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, General Motors's Customer Service score is rated right below FedEx.

COMPANY		Customer Service Score
	Porsche	4.3/5
	Mercedes-Benz USA	4.1/5
	Toyota	4/5
	Honda	4/5
	BMW Group	3.9/5
	Tesla	3.8/5
	Audi	3.8/5
	FedEx	3.5/5
	General Motors	3.4/5

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General Motors as an Employer

3.5/5

General Motors has a 3.5/5 stars for its overall company culture rated by their employees

top

30%

CEO of General Motors

Mary Barra

In the Top 30% of Similar Sized Companies on Comparably.

Consumer vs. Employees

General Motors scored a 13 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of General Motors would recommend the brand to a friend. ENPS measures how likely General Motors employees would recommend working at General Motors to a friend.

Net Promoter Score

NPS Score

48%	Promoters
17%	Passive
35%	Detractors

Employee Net Promoter Score

eNPS Score

41%	Promoters
22%	Passive
37%	Detractors

Global Ranking Snapshot

General Motors is ranked #140 in the Global Top 100 Brands. It ranks just behind Wells Fargo and just ahead of Nestle USA.

RANK			INDUSTRY
138	American Airlines	Robert Isom	Automotive and Transportation
139	Wells Fargo	Charles Scharf	Banking and Financial Services
140	General Motors	Mary Barra	Automotive and Transportation
141	Nestle USA	Steve Presley	Food and Beverages
142	JetBlue Airways	Robin Hayes	Automotive and Transportation
143	Taco Bell	Mark King	Travel and Hospitality
144	United Airlines	Scott Kirby	Travel and Hospitality

Automotive and Transportation Ranking Snapshot

General Motors is ranked #12 in the Automotive and Transportation Industry. It ranks just behind American Airlines and just ahead of JetBlue Airways.

RANK		Location
10	Boeing	Chicago, IL
11	American Airlines	Fort Worth, TX
12	General Motors	Detroit, MI
13	JetBlue Airways	Long Island City, NY
14	Sysco	Houston, TX
15	UPS	Atlanta, GA
16	Harley-Davidson	Milwaukee, WI