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General Motors is
Ranked
#12
in
Automotive and Transportation Brands
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General Motors
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General Motors is ranked #12 in Automotive and Transportation Brands

About General Motors' Brand

We’re on a journey to create a world with zero crashes, zero emissions and zero congestion. Join us today. General Motors’s brand is ranked #140 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of General Motors. When compared to other organizations within the Automotive and Transportation industry, General Motors is ranked #12. Among its major competitors, General Motors is ranked in 5th place for NPS while Toyota is 1st, and Honda is 2nd. Overall, General Motors has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $89.77B

Brand at a Glance

75%
Customer Loyalty
3.7/5
Product Quality
3.5/5
Pricing
3.5/5
Customer Service

General Motors CMO

General Motors Ranking

General Motors NPS

General Motors's Net Promoter Score (NPS) is a 20 with 50% Promoters, 20% Passives, and 30% Detractors. Net Promoter Score tracks whether General Motors's customers would recommend using the product based on a scale of -100 to 100.

General Motors Overall NPS

20
NPS
50%Promoters
20%Passives
30%Detractors
General Motors Overall NPS

General Motors NPS Trend

-100
-50
0
50
100
Jul 2021
5
Jul 20215
Aug 2021
6
Aug 20216
Sep 2021
9
Sep 20219
Oct 2021
9
Oct 20219
Nov 2021
11
Nov 202111
Dec 2021
11
Dec 202111
Jan 2022
14
Jan 202214
Feb 2022
18
Feb 202218
Mar 2022
19
Mar 202219
Apr 2022
20
Apr 202220
May 2022
19
May 202219
Jun 2022
20
Jun 202220

How Other Brands Compare

General Motors is ranked #4 for NPS among its competitors. Toyota and Honda come in first and second, with Tesla coming in at third. Among those competitors, it is the third most valued company behind Tesla.

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General Motors' Logo
General Motors
Tesla's Logo
Tesla
Honda's Logo
Honda
Toyota's Logo
Toyota
Global Ranking#140#32#36#82
NPS20394148
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutral-Neutral
Valuation Updated every 24 hours for public companies$89.77B$635.18B$51.61B$250.52B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

General Motors NPS by Gender

Female customers rated General Motors's NPS 4 points higher than Male customers.

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Male

9

General Motors's NPS was rated 9 by Male customers on Comparably.

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47%
Promoters
15%
Passives
38%
Detractors

Female

13

General Motors's NPS was rated 13 by Female customers on Comparably.

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44%
Promoters
25%
Passives
31%
Detractors

General Motors NPS by Ethnicity

General Motors's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.

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-100
-50
0
50
100
Caucasian
4
Caucasian4
Hispanic or Latino
40
Hispanic or Latino40
African American/Black
100
African American/Black100
Asian or Pacific Islander
30
Asian or Pacific Islander30
Other
-25
Other-25

General Motors NPS by Age

General Motors's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
Promoters
44%
Passives
34%
Detractors
22%
18-2544%34%22%
Promoters
42%
Passives
29%
Detractors
29%
26-3042%29%29%
Promoters
80%
Passives
0%
Detractors
20%
31-3580%0%20%
Promoters
50%
Passives
0%
Detractors
50%
36-4050%0%50%
Promoters
67%
Passives
0%
Detractors
33%
41-4567%0%33%
Promoters
29%
Passives
14%
Detractors
57%
46-5029%14%57%
Promoters
42%
Passives
29%
Detractors
29%
51-5542%29%29%
Promoters
67%
Passives
0%
Detractors
33%
56-6067%0%33%
Promoters
20%
Passives
0%
Detractors
80%
61-6520%0%80%
Promoters
20%
Passives
20%
Detractors
60%
66+20%20%60%

General Motors NPS by Usage

General Motors's NPS was rated the highest by customers who have used General Motors's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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-100
-50
0
50
100
Less than 1 Year
-40
Less than 1 Year-40
1 to 2 Years
0
1 to 2 Years0
2 to 5 Years
-1
2 to 5 Years-1
5 to 10 Years
64
5 to 10 Years64
Over 10 Years
0
Over 10 Years0

General Motors NPS vs. Competitors

Compared to its competitors, General Motors's NPS is rated right above Ford Motor Company, and is preceded by Chrysler.

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General Motors' Logo
VS
Toyota's Logo
Honda's Logo
Tesla's Logo
Chrysler's Logo
Ford Motor Company's Logo

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General Motors NPS vs Companies in Automotive and Transportation

In the Automotive and Transportation industry, General Motors's NPS is rated right below FedEx.

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General Motors' Logo
VS
Porsche's Logo
Mercedes-Benz USA's Logo
Toyota's Logo
Audi's Logo
Honda's Logo
Tesla's Logo
BMW Group's Logo
FedEx's Logo

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General Motors Customer Reviews

Out of the 10 General Motors customer reviews 8 were positive and 2 were constructive. General Motors customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

What can this brand most improve?
repair my vehicle you had it for 5 months now
Review from Ann Arbor, MI / Male / Caucasian / 61-65
What do you value most about this brand?
Big vompany with a hora servida network
Review from Ann Arbor, MI / Male / Hispanic or Latino / 31-35
What do you value most about this brand?
Very Good Company. I like it.
Review from Ann Arbor, MI / Male / Asian or Pacific Islander / 46-50
What do you value most about this brand?
Customer service it's really good
Review from Male / African American/Black / 18-25
What do you value most about this brand?
Very nice i like it much big time
Review from Ann Arbor, MI / Male / Caucasian / 46-50

General Motors Customer Loyalty

75%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

75% of General Motors users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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75
75%
25
25%
General Motors Customer Loyalty

General Motors Customer Loyalty Score by Gender

Female customers rated General Motors's Customer Loyalty score 25% higher than Male customers.

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Male
69%
Yes
Female
94%
Yes

General Motors Customer Loyalty Score by Ethnicity

General Motors's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.

% who answered "Yes"

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75
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
African American/Black
70
out of 100
Asian or Pacific Islander
55
out of 100
Other

General Motors Customer Loyalty Score by Age

General Motors's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.

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0
20%
40%
60%
80%
100%
18-25
78%
18-2578%
26-30
85%
26-3085%
31-35
64%
31-3564%
36-40
78%
36-4078%
41-45
70%
41-4570%
46-50
74%
46-5074%
51-55
61%
51-5561%
56-60
70%
56-6070%
61-65
82%
61-6582%
66+
64%
66+64%

General Motors Customer Loyalty Score by Usage

General Motors's Customer Loyalty score was rated the highest by customers who have used General Motors's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
60%
1 to 2 Years
64%
2 to 5 Years
78%
5 to 10 Years
79%
Over 10 Years
77%

General Motors Customer Loyalty Score by Industry

General Motors's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.

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Tech
66%
Accounting
85%
Aerospace and Aviation
49%
Automotive and Transportation
70%
Banking and Financial Services
70%
Business and Consumer Services
70%
Government and Public Policy
70%
Manufacturing and Machinery
82%

General Motors Customer Loyalty vs. Competitors

Compared to its competitors, General Motors's Customer Loyalty score is rated right above Chrysler, and is preceded by Ford Motor Company.

COMPANYCustomer Loyalty Score
Honda89%
Toyota83%
Tesla80%
Ford Motor Company79%
General Motors75%
Chrysler72%

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VS
Honda's Logo
Toyota's Logo
Tesla's Logo
Ford Motor Company's Logo
Chrysler's Logo

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Customer Loyalty for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, General Motors's Customer Loyalty score is rated right above FedEx, and is preceded by BMW Group.

COMPANYCustomer Loyalty Score
Honda89%
Mercedes-Benz USA85%
Audi84%
Porsche83%
Toyota83%
Tesla80%
BMW Group80%
General Motors75%
FedEx75%

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General Motors' Logo
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Honda's Logo
Mercedes-Benz USA's Logo
Audi's Logo
Porsche's Logo
Toyota's Logo
Tesla's Logo
BMW Group's Logo
FedEx's Logo

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General Motors Product Quality

3.7/5

General Motors has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.

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General Motors Product Information

General Motors’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated General Motors's product the highest. Reviewers from the Business and Consumer Services industry rated General Motors the lowest at 3.1.

Website
http://www.gm.com
Company Size
10,000+ Employees

Industry

Automotive and Transportation

Quick Insights into General Motors Product Quality

General Motors's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers from the Government and Public Policy industry.

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Ranked General Motors Product Quality the Highest

African American/Black
5
56-60
4.6
Banking and Financial Services
4.6

Ranked General Motors Product Quality the Lowest

2 to 5 Years
3.1
61-65
2.1
Government and Public Policy
1.5

General Motors Product Quality Score by Gender

Male customers rated General Motors's Product Quality score 0.3 stars higher than Female customers.

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Male

3.8/5

Female

3.5/5

General Motors Product Quality Score by Ethnicity

General Motors's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.3
Caucasian3.3
Hispanic or Latino
3.6
Hispanic or Latino3.6
African American/Black
5
African American/Black5
Asian or Pacific Islander
4.3
Asian or Pacific Islander4.3
Other
3.6
Other3.6

General Motors Product Quality Score by Age

General Motors's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
18-25
3.7
18-253.7
26-30
4.4
26-304.4
31-35
4.1
31-354.1
36-40
3.7
36-403.7
41-45
4.1
41-454.1
46-50
2.7
46-502.7
51-55
3.8
51-553.8
56-60
4.6
56-604.6
61-65
2.1
61-652.1
66+
2.7
66+2.7

General Motors Product Quality Score by Usage

General Motors's Product Quality score was rated the highest by customers who have used General Motors's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
3.8
1 to 2 Years
3.4
2 to 5 Years
3.1
5 to 10 Years
4.2
Over 10 Years
3.4

General Motors Product Quality Score by Industry

General Motors's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Government and Public Policy industry customers.

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Tech
3.7
Accounting
4.1
Aerospace and Aviation
3.4
Automotive and Transportation
4.2
Banking and Financial Services
4.6
Business and Consumer Services
3.1
Government and Public Policy
1.5
Manufacturing and Machinery
4.2
Energy and Manufacturing
4.6

General Motors Product Quality vs. Competitors

Compared to its competitors, General Motors's Product Quality score is rated right above Ford Motor Company, and is preceded by Chrysler.

COMPANYProduct Quality Score
Honda4.3/5
Toyota4.2/5
Tesla4.1/5
Chrysler4/5
General Motors3.7/5
Ford Motor Company3.7/5

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Honda's Logo
Toyota's Logo
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Chrysler's Logo
Ford Motor Company's Logo

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Product Quality for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, General Motors's Product Quality score is rated right below FedEx.

COMPANYProduct Quality Score
Porsche4.4/5
Mercedes-Benz USA4.3/5
Honda4.3/5
Toyota4.2/5
BMW Group4.2/5
Audi4.1/5
Tesla4.1/5
FedEx3.8/5
General Motors3.7/5

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General Motors' Logo
VS
Porsche's Logo
Mercedes-Benz USA's Logo
Honda's Logo
Toyota's Logo
BMW Group's Logo
Audi's Logo
Tesla's Logo
FedEx's Logo

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General Motors Pricing

General Motors ROI & Value For Money

3.5/5

General Motors has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.

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General Motors Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Government and Public Policy industry think that they had the lowest ROI from General Motors.

Quick Insights into General Motors ROI

General Motors's ROI score was rated highest by African American/Black customers, and rated lowest by customers from the Government and Public Policy industry.

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Ranked General Motors ROI the Highest

African American/Black
4.9
Banking and Financial Services
4.5
41-45
4.1

Ranked General Motors ROI the Lowest

Less than 1 Year
3
66+
2.4
Government and Public Policy
1.5

General Motors ROI Score by Gender

Male customers rated General Motors's ROI score 0.3 stars higher than Female customers.

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Male

3.5/5

Female

3.2/5

General Motors ROI Score by Ethnicity

General Motors's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
3.2
Caucasian3.2
Hispanic or Latino
3.4
Hispanic or Latino3.4
African American/Black
4.9
African American/Black4.9
Asian or Pacific Islander
3.6
Asian or Pacific Islander3.6
Other
3.4
Other3.4

General Motors ROI Score by Age

General Motors's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
3.7
18-253.7
26-30
3.8
26-303.8
31-35
3.6
31-353.6
36-40
3.7
36-403.7
41-45
4.1
41-454.1
46-50
2.5
46-502.5
51-55
3.3
51-553.3
56-60
4.1
56-604.1
61-65
2.8
61-652.8
66+
2.4
66+2.4

General Motors ROI Score by Usage

General Motors's ROI score was rated the highest by customers who have used General Motors's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3
1 to 2 Years
3.2
2 to 5 Years
3.2
5 to 10 Years
4.1
Over 10 Years
3.3

General Motors ROI Score by Industry

General Motors's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Government and Public Policy industry customers.

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Tech
3.6
Accounting
3.7
Aerospace and Aviation
2.9
Automotive and Transportation
3.9
Banking and Financial Services
4.5
Business and Consumer Services
3.1
Government and Public Policy
1.5
Manufacturing and Machinery
3.7
Energy and Manufacturing
4

General Motors Pricing vs. Competitors

Compared to its competitors, General Motors's ROI score is rated right below Ford Motor Company.

COMPANYPricing Score
Toyota4.1/5
Tesla4.1/5
Honda4/5
Chrysler4/5
Ford Motor Company3.6/5
General Motors3.5/5

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ROI for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, General Motors's ROI score is rated right below FedEx.

COMPANYPricing Score
Porsche4.2/5
Mercedes-Benz USA4.1/5
Toyota4.1/5
Tesla4.1/5
Honda4/5
Audi3.9/5
BMW Group3.9/5
FedEx3.6/5
General Motors3.5/5

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General Motors' Logo
VS
Porsche's Logo
Mercedes-Benz USA's Logo
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Honda's Logo
Audi's Logo
BMW Group's Logo
FedEx's Logo

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General Motors Customer Satisfaction (CSAT)

General Motors Customer Satisfaction (CSAT) Score

70 / 100

General Motors has an overall Customer Satisfaction score of 70 rated by its users and customers.

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Very Satisfied45%
Satisfied25%
Neither Satisfied nor Dissatisfied16%
Dissatisfied4%
Very Dissatisfied10%
Very Satisfied
45%
Satisfied
25%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
4%
Very Dissatisfied
10%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into General Motors Customer Satisfaction

General Motors's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 61-65.

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Ranked General Motors Customer Satisfaction the Highest

26-30
100%
African American/Black
100%
Energy and Manufacturing
100%

Ranked General Motors Customer Satisfaction the Lowest

Other
34%
1 to 2 Years
33%
61-65
0%

General Motors Customer Satisfaction Score by Gender

General Motors's Customer Satisfaction score was rated 78 by both Female and Male customers on Comparably.

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78 / 100
Male
Very Satisfied
53%
Satisfied
25%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
3%
Very Dissatisfied
10%
78 / 100
Female
Very Satisfied
45%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
22%
Very Dissatisfied
0%

General Motors Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

General Motors' Customer Satisfaction (CSAT) score was rated 62% according to Caucasian users and customers.

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62 / 100
Very Satisfied38%
Satisfied24%
Neither Satisfied nor Dissatisfied14%
Dissatisfied10%
Very Dissatisfied14%
Very Satisfied
38%
Satisfied
24%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
10%
Very Dissatisfied
14%

CSAT according to Hispanic or Latino

General Motors' Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.

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75 / 100
Very Satisfied75%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied25%
Very Dissatisfied0%
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
0%

CSAT according to African American/Black

General Motors' Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

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100 / 100
Very Satisfied100%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Asian or Pacific Islander

General Motors' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100
Very Satisfied50%
Satisfied50%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to Other

General Motors' Customer Satisfaction (CSAT) score was rated 34% according to Other users and customers.

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34 / 100
Very Satisfied0%
Satisfied34%
Neither Satisfied nor Dissatisfied33%
Dissatisfied33%
Very Dissatisfied0%
Very Satisfied
0%
Satisfied
34%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
33%
Very Dissatisfied
0%

General Motors Customer Satisfaction Score by Age

General Motors's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
18-25 CSAT Score
83%
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
0%
18-2583%
26-30 CSAT Score
100%
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
26-30100%
31-35 CSAT Score
75%
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
31-3575%
36-40 CSAT Score
100%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
36-40100%
41-45 CSAT Score
80%
Very Satisfied
80%
Satisfied
0%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
41-4580%
46-50 CSAT Score
50%
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
25%
46-5050%
51-55 CSAT Score
78%
Very Satisfied
45%
Satisfied
33%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
11%
Very Dissatisfied
0%
51-5578%
61-65 CSAT Score
0%
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
67%
61-650%

General Motors Customer Satisfaction Score by Usage

General Motors's Customer Satisfaction score was rated the highest by customers who have used General Motors's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
83
1 to 2 Years
33
2 to 5 Years
84
5 to 10 Years
89
Over 10 Years
68

General Motors Customer Satisfaction Score by Industry

General Motors's Customer Satisfaction score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Tech industry customers.

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Tech
73
Aerospace and Aviation
75
Automotive and Transportation
83
Manufacturing and Machinery
100
Energy and Manufacturing
100

General Motors Customer Satisfaction vs. Competitors

Compared to its competitors, General Motors's Customer Satisfaction score is rated right above Ford Motor Company, and is preceded by Tesla.

COMPANYCustomer Satisfaction (CSAT) Score
Toyota87%
Honda86%
Chrysler80%
Tesla78%
General Motors70%
Ford Motor Company61%

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Toyota's Logo
Honda's Logo
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Customer Satisfaction for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, General Motors's Customer Satisfaction score is rated right below FedEx.

COMPANYCustomer Satisfaction (CSAT) Score
Mercedes-Benz USA87%
Porsche87%
Toyota87%
Honda86%
Audi81%
BMW Group81%
Tesla78%
FedEx74%
General Motors70%

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General Motors' Logo
VS
Mercedes-Benz USA's Logo
Porsche's Logo
Toyota's Logo
Honda's Logo
Audi's Logo
BMW Group's Logo
Tesla's Logo
FedEx's Logo

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General Motors Customer Service

3.5/5

General Motors has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

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About General Motors's Customer Service

Address

300 Renaissance Center, Detroit, MI 48265


Website

http://www.gm.com


Phone Number

(313)556-5000

Quick Insights into General Motors Customer Service

General Motors's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers from the Government and Public Policy industry.

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Ranked General Motors Customer Service the Highest

African American/Black
5
Banking and Financial Services
4.3
5 to 10 Years
4.2

Ranked General Motors Customer Service the Lowest

Less than 1 Year
2.9
61-65
1.9
Government and Public Policy
1.8

General Motors Customer Service Score by Gender

General Motors's Customer Service score was rated 3.4 by both Female and Male customers on Comparably.

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Male

3.4/5

Female

3.4/5

General Motors Customer Service Score by Ethnicity

General Motors's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
3.3
Caucasian3.3
Hispanic or Latino
3.7
Hispanic or Latino3.7
African American/Black
5
African American/Black5
Asian or Pacific Islander
3.5
Asian or Pacific Islander3.5
Other
3.4
Other3.4

General Motors Customer Service Score by Age

General Motors's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
18-25
3.5
18-253.5
26-30
3.9
26-303.9
31-35
3.5
31-353.5
36-40
3.6
36-403.6
41-45
4.1
41-454.1
46-50
3.1
46-503.1
51-55
3.2
51-553.2
56-60
4.1
56-604.1
61-65
1.9
61-651.9
66+
2.4
66+2.4

General Motors Customer Service Score by Usage

General Motors's Customer Service score was rated the highest by customers who have used General Motors's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
2.9
1 to 2 Years
3.2
2 to 5 Years
3.1
5 to 10 Years
4.2
Over 10 Years
3.2

General Motors Customer Service Score by Industry

General Motors's Customer Service score was rated the highest by Banking and Financial Services industry customers, and the lowest by Government and Public Policy industry customers.

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Tech
3.5
Accounting
3.5
Aerospace and Aviation
2.8
Automotive and Transportation
3.7
Banking and Financial Services
4.3
Business and Consumer Services
3.3
Government and Public Policy
1.8
Manufacturing and Machinery
3.8
Energy and Manufacturing
4.1

General Motors Customer Service vs. Competitors

Compared to its competitors, General Motors's Customer Service score is rated right below Ford Motor Company.

COMPANYCustomer Service Score
Toyota4.1/5
Honda4/5
Tesla4/5
Chrysler4/5
Ford Motor Company3.7/5
General Motors3.5/5

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Honda's Logo
Tesla's Logo
Chrysler's Logo
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Customer Service for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, General Motors's Customer Service score is rated right below FedEx.

COMPANYCustomer Service Score
Porsche4.4/5
Mercedes-Benz USA4.3/5
Toyota4.1/5
BMW Group4.1/5
Tesla4/5
Honda4/5
Audi4/5
FedEx3.7/5
General Motors3.5/5

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General Motors' Logo
VS
Porsche's Logo
Mercedes-Benz USA's Logo
Toyota's Logo
BMW Group's Logo
Tesla's Logo
Honda's Logo
Audi's Logo
FedEx's Logo

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General Motors as an Employer

3.6/5

General Motors has a 3.6/5 stars for its overall company culture rated by their employees

  General Motors CEO
top
20%
CEO of General Motors

In the Top 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

General Motors scored a 20 for Net Promoter Score and a 12 for Employee Net Promoter Score. NPS gauges how likely a customer of General Motors would recommend the brand to a friend. ENPS measures how likely General Motors employees would recommend working at General Motors to a friend.

Net Promoter Score

20
NPS Score
50%Promoters
20%Passive
30%Detractors

Employee Net Promoter Score

12
eNPS Score
45%Promoters
22%Passive
33%Detractors

Global Ranking Snapshot

General Motors is ranked #140 in the Global Top 100 Brands. It ranks just behind Wells Fargo and just ahead of Nestle USA.

RANKCOMPANYCEOINDUSTRY
138
American Airlines  American Airlines CEO
Doug Parker
Automotive and Transportation
139
Wells Fargo  Wells Fargo CEO
Charles Scharf
Banking and Financial Services
140
General Motors  General Motors CEO
Mary Barra
Automotive and Transportation
141
Nestle USA  Nestle USA CEO
Steve Presley
Food and Beverages
142
JetBlue Airways  JetBlue Airways CEO
Robin Hayes
Automotive and Transportation
143
Taco Bell  Taco Bell CEO
Mark King
Travel and Hospitality
144
United Airlines  United Airlines CEO
Scott Kirby
Travel and Hospitality

Automotive and Transportation Ranking Snapshot

General Motors is ranked #12 in the Automotive and Transportation Industry. It ranks just behind American Airlines and just ahead of JetBlue Airways.

RANKCOMPANYLocation
10
Boeing
Chicago, IL
11
American Airlines
Fort Worth, TX
12
General Motors
Detroit, MI
13
JetBlue Airways
Long Island City, NY
14
Sysco
Houston, TX
15
UPS
Atlanta, GA
16
Harley-Davidson
Milwaukee, WI