
Uline Uline’s brand is ranked #317 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Uline. When compared to other organizations within the Retail industry, Uline is ranked #58. Among its major competitors, Uline is ranked in 1st place for NPS while Pollock Paper is 2nd, and Veritiv is 3rd. Overall, Uline has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $3.84B
Uline's Net Promoter Score (NPS) is a 25 with 55% Promoters, 15% Passives, and 30% Detractors. Net Promoter Score tracks whether Uline's customers would recommend using the product based on a scale of -100 to 100.
| 55% | Promoters |
|---|---|
| 15% | Passives |
| 30% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2024 27 | Nov 2024 | 27 |
Dec 2024 27 | Dec 2024 | 27 |
Jan 2025 25 | Jan 2025 | 25 |
Feb 2025 25 | Feb 2025 | 25 |
Mar 2025 25 | Mar 2025 | 25 |
Apr 2025 25 | Apr 2025 | 25 |
May 2025 25 | May 2025 | 25 |
Jun 2025 27 | Jun 2025 | 27 |
Jul 2025 27 | Jul 2025 | 27 |
Oct 2025 25 | Oct 2025 | 25 |
Nov 2025 25 | Nov 2025 | 25 |
Dec 2025 25 | Dec 2025 | 25 |
Uline is ranked first for NPS among its competitors. Pollock Paper and Veritiv come in second and third, with First National Corporation coming in at #4. Among those competitors, it is the most valued company.
![]() Uline | ![]() Pollock Paper | ![]() Veritiv | ![]() First National Corporation | |
| Global Ranking | #317 | #- | #- | #- |
| NPS | 25 | - | - | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | - |
| Valuation Updated every 24 hours for public companies | $3.84B | - | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Uline's NPS 1 points higher than Female customers.
Uline's NPS was rated 14 by Male customers on Comparably.
Uline's NPS was rated 13 by Female customers on Comparably.
Uline's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 8 | Caucasian | 8 |
Hispanic or Latino 67 | Hispanic or Latino | 67 |
African American/Black -33 | African American/Black | -33 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Other 0 | Other | 0 |
Uline's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
Uline's NPS was rated the highest by customers who have used Uline's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -6 | Less than 1 Year | -6 |
1 to 2 Years 32 | 1 to 2 Years | 32 |
2 to 5 Years 4 | 2 to 5 Years | 4 |
5 to 10 Years 25 | 5 to 10 Years | 25 |
Over 10 Years 14 | Over 10 Years | 14 |
Compared to its competitors, Uline's NPS is rated right above First National Corporation.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Uline | 25 |
![]() | First National Corporation | N/A |
![]() | The Papers Inc | N/A |
In the Retail industry, Uline's NPS is rated right above Chipotle, and is preceded by Target.
| COMPANY | NPS Score | |
|---|---|---|
![]() | REI | 53 |
![]() | Costco | 50 |
![]() | Amazon | 49 |
![]() | Trader Joe's | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | Bath & Body Works | 38 |
![]() | Target | 36 |
![]() | Uline | 25 |
![]() | Chipotle | 16 |
Out of the 24 Uline customer reviews 17 were positive and 7 were constructive. Uline customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of Uline users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Uline's Customer Loyalty score 5% higher than Male customers.
Uline's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Uline's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
| Summary | Age | Score |
|---|---|---|
18-25 65% | 18-25 | 65% |
26-30 73% | 26-30 | 73% |
31-35 91% | 31-35 | 91% |
36-40 66% | 36-40 | 66% |
41-45 86% | 41-45 | 86% |
46-50 72% | 46-50 | 72% |
51-55 100% | 51-55 | 100% |
56-60 83% | 56-60 | 83% |
66+ 84% | 66+ | 84% |
Uline's Customer Loyalty score was rated the highest by customers who have used Uline's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Uline's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Logistics and Supply Chain industry customers.
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Compared to its competitors, Uline's Customer Loyalty score is rated right above First National Corporation.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Uline | 79% |
![]() | First National Corporation | N/A |
![]() | The Papers Inc | N/A |
In the Retail industry, Uline's Customer Loyalty score is rated right above Chipotle, and is preceded by Target.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | Amazon | 89% |
![]() | REI | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Bath & Body Works | 87% |
![]() | Trader Joe's | 86% |
![]() | Target | 82% |
![]() | Uline | 79% |
![]() | Chipotle | 76% |
Uline has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Uline’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Facilities Services industry rated Uline's product the highest. Reviewers from the Accounting industry rated Uline the lowest at 3.8.
Uline's Product Quality score was rated highest by customers from the Facilities Services industry, and rated lowest by customers from the Fashion and Beauty industry.
Male customers rated Uline's Product Quality score 0.3 stars higher than Female customers.
Uline's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3 | Asian or Pacific Islander | 3 |
Other 3.5 | Other | 3.5 |
Uline's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4 | 26-30 | 4 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3 | 46-50 | 3 |
51-55 4 | 51-55 | 4 |
56-60 2.8 | 56-60 | 2.8 |
66+ 3.2 | 66+ | 3.2 |
Uline's Product Quality score was rated the highest by customers who have used Uline's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Uline's Product Quality score was rated the highest by Facilities Services industry customers, and the lowest by Fashion and Beauty industry customers.
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Compared to its competitors, Uline's Product Quality score is rated right above First National Corporation.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Uline | 3.9/5 |
![]() | First National Corporation | N/A |
![]() | The Papers Inc | N/A |
In the Retail industry, Uline's Product Quality score is rated right above Chipotle, and is preceded by Target.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | REI | 4.3/5 |
![]() | Costco | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Target | 4.1/5 |
![]() | Uline | 3.9/5 |
![]() | Chipotle | 3.8/5 |
Uline has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Facilities Services industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Uline.
Uline's ROI score was rated highest by customers from the Facilities Services industry, and rated lowest by customers from the Arts and Entertainment industry.
Male customers rated Uline's ROI score 0.1 stars higher than Female customers.
Uline's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 3.2 | Other | 3.2 |
Uline's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 4 | 26-30 | 4 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.2 | 36-40 | 4.2 |
41-45 3.9 | 41-45 | 3.9 |
46-50 2.9 | 46-50 | 2.9 |
51-55 3.6 | 51-55 | 3.6 |
56-60 2.8 | 56-60 | 2.8 |
66+ 2.7 | 66+ | 2.7 |
Uline's ROI score was rated the highest by customers who have used Uline's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Uline's ROI score was rated the highest by Facilities Services industry customers, and the lowest by Arts and Entertainment industry customers.
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Compared to its competitors, Uline's ROI score is rated right above First National Corporation.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Uline | 3.8/5 |
![]() | First National Corporation | N/A |
![]() | The Papers Inc | N/A |
In the Retail industry, Uline's ROI score is rated right above American Eagle Outfitters, and is preceded by Target.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | Trader Joe's | 4/5 |
![]() | Target | 3.9/5 |
![]() | Uline | 3.8/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Chipotle | 3.5/5 |
Uline has an overall Customer Satisfaction score of 71 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Uline's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by customers from the Tech industry.
Male customers rated Uline's Customer Satisfaction score 7 points higher than Female customers.
Very Satisfied | 42% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 3% | |
Very Dissatisfied | 17% |
Very Satisfied | 39% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 6% | |
Very Dissatisfied | 25% |
Uline's Customer Satisfaction (CSAT) score was rated 65% according to Caucasian users and customers.
Uline's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
Uline's Customer Satisfaction (CSAT) score was rated 58% according to African American/Black users and customers.
Uline's Customer Satisfaction (CSAT) score was rated 70% according to Asian or Pacific Islander users and customers.
Uline's Customer Satisfaction (CSAT) score was rated 69% according to Other users and customers.
Uline's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 26-30 | 60% | |||||||||||||||
| 31-35 | 86% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 82% | |||||||||||||||
| 46-50 | 50% | |||||||||||||||
| 51-55 | 70% | |||||||||||||||
| 56-60 | 53% | |||||||||||||||
| 66+ | 60% |
Uline's Customer Satisfaction score was rated the highest by customers who have used Uline's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Uline's Customer Satisfaction score was rated the highest by Consumer Goods industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Uline Customer Satisfaction Score by Industry",
"text": "Uline's Customer Satisfaction score was rated the highest by Consumer Goods industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 37,
"stars": 0,
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"scoreClassName": "",
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},
{
"label": "Accounting",
"groupId": 495,
"score": 64,
"stars": 0,
"csatScore": 64,
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"scoreClassName": "",
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{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 60,
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{
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"groupId": 498,
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"stars": 0,
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"scoreClassName": "",
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{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 40,
"stars": 0,
"csatScore": 40,
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"scoreClassName": "",
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{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Business Supplies and Equipment",
"groupId": 505,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Construction",
"groupId": 510,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "Uline's Customer Satisfaction score is rated by Construction customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 50
},
{
"label": "Consumer Goods",
"groupId": 513,
"score": 100,
"stars": 0,
"csatScore": 100,
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"scoreClassName": "max",
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},
{
"label": "Facilities Services",
"groupId": 518,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Uline's Customer Satisfaction score is rated by Facilities Services customers on Comparably.",
"scoreClassName": "max",
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},
{
"label": "Logistics and Supply Chain",
"groupId": 531,
"score": 100,
"stars": 0,
"csatScore": 100,
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"scoreClassName": "max",
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},
{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 86,
"stars": 0,
"csatScore": 86,
"text": "Uline's Customer Satisfaction score is rated by Manufacturing and Machinery customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 86
},
{
"label": "Real Estate",
"groupId": 554,
"score": 67,
"stars": 0,
"csatScore": 67,
"text": "Uline's Customer Satisfaction score is rated by Real Estate customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Retail",
"groupId": 559,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
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}
]
}Compared to its competitors, Uline's Customer Satisfaction score is rated right above First National Corporation.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Uline | 71% |
![]() | First National Corporation | 0% |
![]() | The Papers Inc | 0% |
In the Retail industry, Uline's Customer Satisfaction score is rated right above Chipotle, and is preceded by Trader Joe's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | REI | 85% |
![]() | Costco | 84% |
![]() | Amazon | 84% |
![]() | American Eagle Outfitters | 82% |
![]() | Bath & Body Works | 81% |
![]() | Target | 79% |
![]() | Trader Joe's | 79% |
![]() | Uline | 71% |
![]() | Chipotle | 62% |
Uline has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Uline's overall Customer Service score rated by its users and customers.
12575 Uline Drive, Pleasant Prairie, WI 53158
http://www.uline.com
262.612.4200
Uline's Customer Service score was rated highest by customers from the Facilities Services industry, and rated lowest by customers from the Arts and Entertainment industry.
Male customers rated Uline's Customer Service score 0.3 stars higher than Female customers.
Uline's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 4.4 | Hispanic or Latino | 4.4 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.4 | Other | 3.4 |
Uline's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4 | 26-30 | 4 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.6 | 36-40 | 4.6 |
41-45 4.2 | 41-45 | 4.2 |
46-50 3 | 46-50 | 3 |
51-55 3.7 | 51-55 | 3.7 |
56-60 2.9 | 56-60 | 2.9 |
66+ 3.1 | 66+ | 3.1 |
Uline's Customer Service score was rated the highest by customers who have used Uline's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Uline's Customer Service score was rated the highest by Facilities Services industry customers, and the lowest by Arts and Entertainment industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Uline's Customer Service score is rated right above First National Corporation.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Uline | 4/5 |
![]() | First National Corporation | N/A |
![]() | The Papers Inc | N/A |
In the Retail industry, Uline's Customer Service score is rated right above Target, and is preceded by American Eagle Outfitters.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Costco | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Uline | 4/5 |
![]() | Target | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Chipotle | 3.6/5 |
Uline has a 3.8/5 stars for its overall company culture rated by their employees

Uline scored a 25 for Net Promoter Score and a 13 for Employee Net Promoter Score. NPS gauges how likely a customer of Uline would recommend the brand to a friend. ENPS measures how likely Uline employees would recommend working at Uline to a friend.
| 55% | Promoters |
|---|---|
| 15% | Passive |
| 30% | Detractors |
| 47% | Promoters |
|---|---|
| 19% | Passive |
| 34% | Detractors |
Uline is ranked #317 in the Global Top 100 Brands. It ranks just behind iFIT and just ahead of Staples.
Uline is ranked #58 in the Retail Industry. It ranks just behind L Brands and just ahead of Staples.
| RANK | COMPANY | Location | |
|---|---|---|---|
56 | ![]() | Jet.com | |
57 | ![]() | L Brands | Columbus, OH |
58 | ![]() | Uline | Pleasant Prairie, WI |
59 | ![]() | Staples | Framingham, MA |
60 | ![]() | Herman Miller | Zeeland, MI |
61 | ![]() | Dollar General | Goodlettsville, TN |
62 | ![]() | Burton | Burlington, VT |