
iFIT is the world’s foremost technology fitness company. Our mission is to empower our 6.4 million members with interactive and immersive workouts delivered on equipment from our industry-leading brands: NordicTrack®, ProForm®, and Freemotion®. iFIT’s brand is ranked #316 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of iFIT. When compared to other organizations within the Health and Wellness industry, iFIT is ranked #23. Among its major competitors, iFIT is ranked in 2nd place for NPS while Peloton is 1st.
iFIT's Net Promoter Score (NPS) is a 28 with 62% Promoters, 4% Passives, and 34% Detractors. Net Promoter Score tracks whether iFIT's customers would recommend using the product based on a scale of -100 to 100.
| 62% | Promoters |
|---|---|
| 4% | Passives |
| 34% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jun 2024 28 | Jun 2024 | 28 |
Jul 2024 28 | Jul 2024 | 28 |
Aug 2024 28 | Aug 2024 | 28 |
Oct 2024 28 | Oct 2024 | 28 |
Nov 2024 28 | Nov 2024 | 28 |
Dec 2024 28 | Dec 2024 | 28 |
Jan 2025 28 | Jan 2025 | 28 |
Feb 2025 28 | Feb 2025 | 28 |
Mar 2025 28 | Mar 2025 | 28 |
Apr 2025 26 | Apr 2025 | 26 |
Aug 2025 28 | Aug 2025 | 28 |
Nov 2025 28 | Nov 2025 | 28 |
iFIT is ranked second for NPS among its competitors. Peloton comes in first.
![]() iFIT | ![]() Peloton | |
| Global Ranking | #316 | #2 |
| NPS | 28 | 31 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $29.55B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated iFIT's NPS 62 points higher than Male customers.
iFIT's NPS was rated by Male customers on Comparably.
iFIT's NPS was rated 62 by Female customers on Comparably.
iFIT's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 68 | Caucasian | 68 |
Hispanic or Latino 66 | Hispanic or Latino | 66 |
African American/Black -14 | African American/Black | -14 |
Asian or Pacific Islander 53 | Asian or Pacific Islander | 53 |
Native American 50 | Native American | 50 |
Other 4 | Other | 4 |
iFIT's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
iFIT's NPS was rated the highest by customers who have used iFIT's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 57 | Less than 1 Year | 57 |
1 to 2 Years -2 | 1 to 2 Years | -2 |
2 to 5 Years 10 | 2 to 5 Years | 10 |
5 to 10 Years -73 | 5 to 10 Years | -73 |
Over 10 Years -9 | Over 10 Years | -9 |
In the Health and Wellness industry, iFIT's NPS is rated right above Johnson & Johnson, and is preceded by Peloton.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Headspace | 41 |
![]() | Glossier | 38 |
![]() | Colgate Palmolive | 36 |
![]() | Peloton | 31 |
![]() | iFIT | 28 |
![]() | Johnson & Johnson | 26 |
![]() | Philips | 18 |
![]() | CVS Health | 18 |
![]() | WW (formally Weight Watchers) | -11 |
Out of the 210 iFIT customer reviews 198 were positive and 12 were constructive. iFIT customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of iFIT users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated iFIT's Customer Loyalty score 15% higher than Male customers.
iFIT's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Other customers.
% who answered "Yes"
iFIT's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 89% | 18-25 | 89% |
26-30 85% | 26-30 | 85% |
31-35 89% | 31-35 | 89% |
36-40 93% | 36-40 | 93% |
41-45 88% | 41-45 | 88% |
46-50 86% | 46-50 | 86% |
51-55 70% | 51-55 | 70% |
56-60 70% | 56-60 | 70% |
61-65 82% | 61-65 | 82% |
66+ 61% | 66+ | 61% |
iFIT's Customer Loyalty score was rated the highest by customers who have used iFIT's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
iFIT's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Consulting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, iFIT's Customer Loyalty score is rated right below Peloton.
In the Health and Wellness industry, iFIT's Customer Loyalty score is rated right above CVS Health, and is preceded by Headspace.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Colgate Palmolive | 85% |
![]() | Peloton | 82% |
![]() | Headspace | 82% |
![]() | iFIT | 80% |
![]() | CVS Health | 80% |
![]() | Johnson & Johnson | 79% |
![]() | Glossier | 77% |
![]() | Philips | 76% |
![]() | WW (formally Weight Watchers) | 73% |
iFIT has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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iFIT’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Logistics and Supply Chain industry rated iFIT's product the highest. Reviewers from the Accounting industry rated iFIT the lowest at 4.5.
iFIT's Product Quality score was rated highest by customers from the Logistics and Supply Chain industry, and rated lowest by customers from the Consulting industry.
Female customers rated iFIT's Product Quality score 1.4 stars higher than Male customers.
iFIT's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 3.6 | Native American | 3.6 |
Other 3 | Other | 3 |
iFIT's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.6 | 31-35 | 4.6 |
36-40 4.2 | 36-40 | 4.2 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2.5 | 51-55 | 2.5 |
56-60 2.5 | 56-60 | 2.5 |
61-65 3.2 | 61-65 | 3.2 |
66+ 1.9 | 66+ | 1.9 |
iFIT's Product Quality score was rated the highest by customers who have used iFIT's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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iFIT's Product Quality score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Consulting industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, iFIT's Product Quality score is rated right below Peloton.
In the Health and Wellness industry, iFIT's Product Quality score is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Headspace | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Philips | 3.8/5 |
![]() | CVS Health | 3.5/5 |
![]() | iFIT | 3.4/5 |
![]() | WW (formally Weight Watchers) | 3.1/5 |
iFIT has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock iFIT's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Non-Profit industry. The users from the Consulting industry think that they had the lowest ROI from iFIT.
iFIT's ROI score was rated highest by customers from the Non-Profit industry, and rated lowest by customers from the Consulting industry.
Female customers rated iFIT's ROI score 1.4 stars higher than Male customers.
iFIT's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 3.6 | Native American | 3.6 |
Other 3 | Other | 3 |
iFIT's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.6 | 31-35 | 4.6 |
36-40 4.2 | 36-40 | 4.2 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.3 | 46-50 | 3.3 |
51-55 2.4 | 51-55 | 2.4 |
56-60 2.6 | 56-60 | 2.6 |
61-65 3.2 | 61-65 | 3.2 |
66+ 2.2 | 66+ | 2.2 |
iFIT's ROI score was rated the highest by customers who have used iFIT's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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iFIT's ROI score was rated the highest by Non-Profit industry customers, and the lowest by Consulting industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, iFIT's ROI score is rated right below Peloton.
In the Health and Wellness industry, iFIT's ROI score is rated right above CVS Health, and is preceded by Philips.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | Johnson & Johnson | 3.9/5 |
![]() | Philips | 3.6/5 |
![]() | iFIT | 3.5/5 |
![]() | CVS Health | 3.4/5 |
![]() | WW (formally Weight Watchers) | 2.8/5 |
iFIT has an overall Customer Satisfaction score of 79 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
iFIT's Customer Satisfaction score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Consulting industry.
Female customers rated iFIT's Customer Satisfaction score 20 points higher than Male customers.
Very Satisfied | 61% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 2% | |
Very Dissatisfied | 30% |
Very Satisfied | 81% | |
|---|---|---|
Satisfied | 7% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 2% | |
Very Dissatisfied | 10% |
iFIT's Customer Satisfaction (CSAT) score was rated 86% according to Caucasian users and customers.
iFIT's Customer Satisfaction (CSAT) score was rated 84% according to Hispanic or Latino users and customers.
iFIT's Customer Satisfaction (CSAT) score was rated 46% according to African American/Black users and customers.
iFIT's Customer Satisfaction (CSAT) score was rated 88% according to Asian or Pacific Islander users and customers.
iFIT's Customer Satisfaction (CSAT) score was rated 60% according to Other users and customers.
iFIT's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 91% | |||||||||||||||
| 26-30 | 92% | |||||||||||||||
| 31-35 | 96% | |||||||||||||||
| 36-40 | 91% | |||||||||||||||
| 41-45 | 94% | |||||||||||||||
| 46-50 | 68% | |||||||||||||||
| 51-55 | 55% | |||||||||||||||
| 56-60 | 60% | |||||||||||||||
| 61-65 | 57% | |||||||||||||||
| 66+ | 42% |
iFIT's Customer Satisfaction score was rated the highest by customers who have used iFIT's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
iFIT's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Consulting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "iFIT Customer Satisfaction Score by Industry",
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"bars": [
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"groupId": 499,
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{
"label": "Automotive and Transportation",
"groupId": 500,
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"groupId": 501,
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"groupId": 504,
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"label": "Construction",
"groupId": 510,
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"stars": 0,
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"scoreClassName": "max",
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"label": "Consulting",
"groupId": 511,
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"stars": 0,
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{
"label": "Consumer Services",
"groupId": 514,
"score": 80,
"stars": 0,
"csatScore": 80,
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},
{
"label": "Education",
"groupId": 515,
"score": 85,
"stars": 0,
"csatScore": 85,
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"scoreClassName": "",
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},
{
"label": "Environmental Services",
"groupId": 516,
"score": 80,
"stars": 0,
"csatScore": 80,
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"scoreClassName": "",
"scoreLabel": 80
},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 75,
"stars": 0,
"csatScore": 75,
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"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 84,
"stars": 0,
"csatScore": 84,
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"scoreClassName": "",
"scoreLabel": 84
},
{
"label": "Hospitality",
"groupId": 523,
"score": 100,
"stars": 0,
"csatScore": 100,
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"scoreClassName": "max",
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},
{
"label": "Insurance",
"groupId": 526,
"score": 88,
"stars": 0,
"csatScore": 88,
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"scoreClassName": "",
"scoreLabel": 88
},
{
"label": "Legal",
"groupId": 529,
"score": 38,
"stars": 0,
"csatScore": 38,
"text": "iFIT's Customer Satisfaction score is rated by Legal customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 38
},
{
"label": "Logistics and Supply Chain",
"groupId": 531,
"score": 100,
"stars": 0,
"csatScore": 100,
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"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 25,
"stars": 0,
"csatScore": 25,
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"scoreClassName": "",
"scoreLabel": 25
},
{
"label": "Mechanical, Civil or Industrial Engineering",
"groupId": 536,
"score": 100,
"stars": 0,
"csatScore": 100,
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"scoreClassName": "max",
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},
{
"label": "Military and Defense",
"groupId": 538,
"score": 100,
"stars": 0,
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"scoreClassName": "max",
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},
{
"label": "Non-Profit",
"groupId": 540,
"score": 100,
"stars": 0,
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"scoreClassName": "max",
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{
"label": "Energy and Manufacturing",
"groupId": 541,
"score": 80,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 80
},
{
"label": "Professional Services",
"groupId": 549,
"score": 75,
"stars": 0,
"csatScore": 75,
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"scoreClassName": "",
"scoreLabel": 75
},
{
"label": "Restaurants",
"groupId": 558,
"score": 100,
"stars": 0,
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"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Retail",
"groupId": 559,
"score": 100,
"stars": 0,
"csatScore": 100,
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"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Sporting Goods",
"groupId": 562,
"score": 100,
"stars": 0,
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"scoreClassName": "max",
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},
{
"label": "Telecommunications",
"groupId": 564,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
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}
]
}Compared to its competitors, iFIT's Customer Satisfaction score is rated right above Peloton.
In the Health and Wellness industry, iFIT's Customer Satisfaction score is rated right above Johnson & Johnson, and is preceded by Glossier.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Headspace | 84% |
![]() | Colgate Palmolive | 83% |
![]() | Glossier | 79% |
![]() | iFIT | 78% |
![]() | Johnson & Johnson | 78% |
![]() | Philips | 74% |
![]() | CVS Health | 68% |
![]() | Peloton | 63% |
![]() | WW (formally Weight Watchers) | 46% |
iFIT has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock iFIT's overall Customer Service score rated by its users and customers.
1500 S. 1000 W., Logan, UT 84321
https://www.ifit.com
833-680-4348
iFIT's Customer Service score was rated highest by customers from the Logistics and Supply Chain industry, and rated lowest by customers from the Consulting industry.
Female customers rated iFIT's Customer Service score 1.5 stars higher than Male customers.
iFIT's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 3.7 | Native American | 3.7 |
Other 2.9 | Other | 2.9 |
iFIT's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.6 | 31-35 | 4.6 |
36-40 4.2 | 36-40 | 4.2 |
41-45 3.6 | 41-45 | 3.6 |
46-50 3.2 | 46-50 | 3.2 |
51-55 2.5 | 51-55 | 2.5 |
56-60 2.3 | 56-60 | 2.3 |
61-65 3.2 | 61-65 | 3.2 |
66+ 1.9 | 66+ | 1.9 |
iFIT's Customer Service score was rated the highest by customers who have used iFIT's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
iFIT's Customer Service score was rated the highest by Logistics and Supply Chain industry customers, and the lowest by Consulting industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, iFIT's Customer Service score is rated right below Peloton.
In the Health and Wellness industry, iFIT's Customer Service score is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Philips | 3.7/5 |
![]() | CVS Health | 3.7/5 |
![]() | iFIT | 3.4/5 |
![]() | WW (formally Weight Watchers) | 3/5 |
iFIT has a 4.3/5 stars for its overall company culture rated by their employees





iFIT scored a 28 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of iFIT would recommend the brand to a friend. ENPS measures how likely iFIT employees would recommend working at iFIT to a friend.
| 62% | Promoters |
|---|---|
| 4% | Passive |
| 34% | Detractors |
| 49% | Promoters |
|---|---|
| 22% | Passive |
| 29% | Detractors |
iFIT is ranked #316 in the Global Top 100 Brands. It ranks just behind L Brands and just ahead of Uline.
iFIT is ranked #23 in the Health and Wellness Industry. It ranks just behind VSP Vision Care and just ahead of AbbVie.
| RANK | COMPANY | Location | |
|---|---|---|---|
21 | ![]() | Humana | Louisville, KY |
22 | ![]() | VSP Vision Care | |
23 | ![]() | iFIT | Logan, UT |
24 | ![]() | AbbVie | Chicago, IL |
25 | ![]() | Boston Scientific | Marlborough, MA |
26 | ![]() | Merck | Rahway, NJ |
27 | ![]() | Roche |