
Rite Aid Corporation is one of the nation's leading drugstore chains with approximately 4,700 stores in 31 states and the District of Rite Aid’s brand is ranked #286 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Rite Aid. When compared to other organizations within the Retail industry, Rite Aid is ranked #52. Among its major competitors, Rite Aid is ranked in 4th place for NPS while CVS Health is 1st, and Walmart is 2nd. Overall, Rite Aid has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $1.16B
Rite Aid's Net Promoter Score (NPS) is a -17 with 35% Promoters, 13% Passives, and 52% Detractors. Net Promoter Score tracks whether Rite Aid's customers would recommend using the product based on a scale of -100 to 100.
| 35% | Promoters |
|---|---|
| 13% | Passives |
| 52% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2024 -14 | Apr 2024 | -14 |
Jun 2024 -16 | Jun 2024 | -16 |
Jul 2024 -17 | Jul 2024 | -17 |
Aug 2024 -17 | Aug 2024 | -17 |
Sep 2024 -17 | Sep 2024 | -17 |
Oct 2024 -15 | Oct 2024 | -15 |
Dec 2024 -15 | Dec 2024 | -15 |
Jan 2025 -17 | Jan 2025 | -17 |
Feb 2025 -16 | Feb 2025 | -16 |
Mar 2025 -16 | Mar 2025 | -16 |
May 2025 -16 | May 2025 | -16 |
Dec 2025 -18 | Dec 2025 | -18 |
Rite Aid is ranked #4 for NPS among its competitors. CVS Health and Walmart come in first and second, with Walgreens coming in at third. Among those competitors, it is the lowest valued company behind Walmart.
![]() Rite Aid | ![]() Walmart | ![]() CVS Health | ![]() Walgreens | |
| Global Ranking | #286 | #104 | #118 | #394 |
| NPS | -17 | 7 | 18 | -7 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $1.16B | $382.64B | $92.35B | $27.63B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Rite Aid's NPS 41 points higher than Female customers.
Rite Aid's NPS was rated -7 by Male customers on Comparably.
Rite Aid's NPS was rated -48 by Female customers on Comparably.
Rite Aid's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -52 | Caucasian | -52 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
African American/Black 40 | African American/Black | 40 |
Other -56 | Other | -56 |
Rite Aid's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Rite Aid's NPS was rated the highest by customers who have used Rite Aid's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -34 | Less than 1 Year | -34 |
1 to 2 Years -10 | 1 to 2 Years | -10 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years -51 | 5 to 10 Years | -51 |
Over 10 Years -31 | Over 10 Years | -31 |
Compared to its competitors, Rite Aid's NPS is rated right above Express Scripts, and is preceded by Walgreens.
| COMPANY | NPS Score | |
|---|---|---|
![]() | CVS Health | 18 |
![]() | Walmart | 7 |
![]() | Walgreens | -7 |
![]() | Rite Aid | -17 |
![]() | Express Scripts | -74 |
In the Retail industry, Rite Aid's NPS is rated right below Chipotle.
| COMPANY | NPS Score | |
|---|---|---|
![]() | REI | 53 |
![]() | Costco | 50 |
![]() | Amazon | 49 |
![]() | Trader Joe's | 46 |
![]() | American Eagle Outfitters | 44 |
![]() | Bath & Body Works | 38 |
![]() | Target | 36 |
![]() | Chipotle | 16 |
![]() | Rite Aid | -17 |
Out of the 11 Rite Aid customer reviews 6 were positive and 5 were constructive. Rite Aid customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Rite Aid users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated Rite Aid's Customer Loyalty score 7% higher than Male customers.
Rite Aid's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Rite Aid's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 78% | 26-30 | 78% |
31-35 82% | 31-35 | 82% |
36-40 55% | 36-40 | 55% |
41-45 55% | 41-45 | 55% |
46-50 44% | 46-50 | 44% |
51-55 64% | 51-55 | 64% |
56-60 40% | 56-60 | 40% |
61-65 82% | 61-65 | 82% |
66+ 74% | 66+ | 74% |
Rite Aid's Customer Loyalty score was rated the highest by customers who have used Rite Aid's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Rite Aid's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Rite Aid's Customer Loyalty score is rated right above Express Scripts, and is preceded by Walgreens.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | CVS Health | 80% |
![]() | Walmart | 76% |
![]() | Walgreens | 75% |
![]() | Rite Aid | 68% |
![]() | Express Scripts | 61% |
In the Retail industry, Rite Aid's Customer Loyalty score is rated right below Chipotle.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Costco | 89% |
![]() | Amazon | 89% |
![]() | REI | 87% |
![]() | American Eagle Outfitters | 87% |
![]() | Bath & Body Works | 87% |
![]() | Trader Joe's | 86% |
![]() | Target | 82% |
![]() | Chipotle | 76% |
![]() | Rite Aid | 68% |
Rite Aid has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Rite Aid's overall Product Quality score rated by its users and customers.
Rite Aid’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Rite Aid's product the highest. Reviewers from the Architecture and Planning industry rated Rite Aid the lowest at 1.5.
Rite Aid's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Architecture and Planning industry.
Male customers rated Rite Aid's Product Quality score 0.5 stars higher than Female customers.
Rite Aid's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.1 | African American/Black | 3.1 |
Other 1.9 | Other | 1.9 |
Rite Aid's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 3.1 | 26-30 | 3.1 |
31-35 3.7 | 31-35 | 3.7 |
36-40 2.1 | 36-40 | 2.1 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2.4 | 46-50 | 2.4 |
51-55 2.5 | 51-55 | 2.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.9 | 61-65 | 2.9 |
66+ 2.5 | 66+ | 2.5 |
Rite Aid's Product Quality score was rated the highest by customers who have used Rite Aid's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Rite Aid's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Rite Aid's Product Quality score is rated right above Express Scripts, and is preceded by Walgreens.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | CVS Health | 3.5/5 |
![]() | Walmart | 3.5/5 |
![]() | Walgreens | 3.2/5 |
![]() | Rite Aid | 2.9/5 |
![]() | Express Scripts | 1.5/5 |
In the Retail industry, Rite Aid's Product Quality score is rated right below Chipotle.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | REI | 4.3/5 |
![]() | Costco | 4.3/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Target | 4.1/5 |
![]() | Chipotle | 3.8/5 |
![]() | Rite Aid | 2.9/5 |
Rite Aid has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
Sign Up to unlock Rite Aid's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Rite Aid.
Rite Aid's ROI score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.
Male customers rated Rite Aid's ROI score 0.5 stars higher than Female customers.
Rite Aid's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.7 | African American/Black | 3.7 |
Other 2.1 | Other | 2.1 |
Rite Aid's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 3 | 26-30 | 3 |
31-35 4 | 31-35 | 4 |
36-40 2.1 | 36-40 | 2.1 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2.9 | 46-50 | 2.9 |
51-55 2.4 | 51-55 | 2.4 |
56-60 3.5 | 56-60 | 3.5 |
61-65 2.8 | 61-65 | 2.8 |
66+ 2.7 | 66+ | 2.7 |
Rite Aid's ROI score was rated the highest by customers who have used Rite Aid's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Rite Aid's ROI score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Rite Aid's ROI score is rated right above Express Scripts, and is preceded by Walgreens.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Walmart | 3.5/5 |
![]() | CVS Health | 3.4/5 |
![]() | Walgreens | 3.1/5 |
![]() | Rite Aid | 3.1/5 |
![]() | Express Scripts | 1.6/5 |
In the Retail industry, Rite Aid's ROI score is rated right below Chipotle.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Costco | 4.1/5 |
![]() | Amazon | 4.1/5 |
![]() | REI | 4.1/5 |
![]() | Trader Joe's | 4/5 |
![]() | Target | 3.9/5 |
![]() | American Eagle Outfitters | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Chipotle | 3.5/5 |
![]() | Rite Aid | 3.1/5 |
Rite Aid has an overall Customer Satisfaction score of 45 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Rite Aid's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Architecture and Planning industry.
Male customers rated Rite Aid's Customer Satisfaction score 20 points higher than Female customers.
Very Satisfied | 32% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 4% | |
Very Dissatisfied | 43% |
Very Satisfied | 17% | |
|---|---|---|
Satisfied | 9% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 17% | |
Very Dissatisfied | 43% |
Rite Aid's Customer Satisfaction (CSAT) score was rated 26% according to Caucasian users and customers.
Rite Aid's Customer Satisfaction (CSAT) score was rated 67% according to Hispanic or Latino users and customers.
Rite Aid's Customer Satisfaction (CSAT) score was rated 55% according to African American/Black users and customers.
Rite Aid's Customer Satisfaction (CSAT) score was rated 22% according to Other users and customers.
Rite Aid's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 43% | |||||||||||||||
| 26-30 | 67% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 36-40 | 20% | |||||||||||||||
| 41-45 | 0% | |||||||||||||||
| 46-50 | 28% | |||||||||||||||
| 51-55 | 40% | |||||||||||||||
| 61-65 | 33% | |||||||||||||||
| 66+ | 35% |
Rite Aid's Customer Satisfaction score was rated the highest by customers who have used Rite Aid's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Rite Aid's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Rite Aid Customer Satisfaction Score by Industry",
"text": "Rite Aid's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 30,
"stars": 0,
"csatScore": 30,
"text": "Rite Aid's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 30
},
{
"label": "Accounting",
"groupId": 495,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Rite Aid's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 33
},
{
"label": "Architecture and Planning",
"groupId": 498,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Rite Aid's Customer Satisfaction score is rated by Architecture and Planning customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Education",
"groupId": 515,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Rite Aid's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 33
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 25,
"stars": 0,
"csatScore": 25,
"text": "Rite Aid's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 25
}
]
}Compared to its competitors, Rite Aid's Customer Satisfaction score is rated right above Express Scripts, and is preceded by Walgreens.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | CVS Health | 68% |
![]() | Walmart | 66% |
![]() | Walgreens | 55% |
![]() | Rite Aid | 45% |
![]() | Express Scripts | 12% |
In the Retail industry, Rite Aid's Customer Satisfaction score is rated right below Chipotle.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | REI | 85% |
![]() | Costco | 84% |
![]() | Amazon | 84% |
![]() | American Eagle Outfitters | 82% |
![]() | Bath & Body Works | 81% |
![]() | Target | 79% |
![]() | Trader Joe's | 79% |
![]() | Chipotle | 62% |
![]() | Rite Aid | 45% |
Rite Aid has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock Rite Aid's overall Customer Service score rated by its users and customers.
P.O. Box 3165, Harrisburg, PA 17105
http://www.riteaid.com
(717) 975-5943
Rite Aid's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 41-45.
Male customers rated Rite Aid's Customer Service score 0.6 stars higher than Female customers.
Rite Aid's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
African American/Black 3.7 | African American/Black | 3.7 |
Other 2.3 | Other | 2.3 |
Rite Aid's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 2.5 | 26-30 | 2.5 |
31-35 3.9 | 31-35 | 3.9 |
36-40 1.9 | 36-40 | 1.9 |
41-45 1.5 | 41-45 | 1.5 |
46-50 2.3 | 46-50 | 2.3 |
51-55 2.3 | 51-55 | 2.3 |
56-60 4 | 56-60 | 4 |
61-65 2.9 | 61-65 | 2.9 |
66+ 2.2 | 66+ | 2.2 |
Rite Aid's Customer Service score was rated the highest by customers who have used Rite Aid's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Rite Aid's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Rite Aid's Customer Service score is rated right above Express Scripts, and is preceded by Walgreens.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | CVS Health | 3.7/5 |
![]() | Walmart | 3.3/5 |
![]() | Walgreens | 3/5 |
![]() | Rite Aid | 3/5 |
![]() | Express Scripts | 1.5/5 |
In the Retail industry, Rite Aid's Customer Service score is rated right below Chipotle.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | REI | 4.4/5 |
![]() | Costco | 4.2/5 |
![]() | Amazon | 4.2/5 |
![]() | Trader Joe's | 4.2/5 |
![]() | American Eagle Outfitters | 4/5 |
![]() | Target | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Chipotle | 3.6/5 |
![]() | Rite Aid | 3/5 |
Rite Aid has a 2.7/5 stars for its overall company culture rated by their employees

Rite Aid scored a -17 for Net Promoter Score and a -29 for Employee Net Promoter Score. NPS gauges how likely a customer of Rite Aid would recommend the brand to a friend. ENPS measures how likely Rite Aid employees would recommend working at Rite Aid to a friend.
| 35% | Promoters |
|---|---|
| 13% | Passive |
| 52% | Detractors |
| 27% | Promoters |
|---|---|
| 17% | Passive |
| 56% | Detractors |
Rite Aid is ranked #286 in the Global Top 100 Brands. It ranks just behind Shake Shack and just ahead of Jamba Juice.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
284 | ![]() | Box | ![]() | Aaron Levie | Tech |
285 | ![]() | Shake Shack | ![]() | Randy Garutti | Travel and Hospitality |
286 | ![]() | Rite Aid | ![]() | Heyward Donigan | Retail |
287 | ![]() | Jamba Juice | ![]() | David A. Pace | Food and Beverages |
288 | ![]() | Abercrombie & Fitch Company | ![]() | Fran Horowitz | Retail |
289 | ![]() | Discord | ![]() | Jason Citron | Tech |
290 | ![]() | Michelin | ![]() | Florent Menegaux | Automotive and Transportation |
Rite Aid is ranked #52 in the Retail Industry. It ranks just behind Shake Shack and just ahead of Abercrombie & Fitch Company.
| RANK | COMPANY | Location | |
|---|---|---|---|
50 | ![]() | DSW | Columbus, OH |
51 | ![]() | Shake Shack | New York City, NY |
52 | ![]() | Rite Aid | Harrisburg, PA |
53 | ![]() | Abercrombie & Fitch Company | New Albany, OH |
54 | ![]() | Fanatics Commerce | Jacksonville, FL |
55 | ![]() | Overstock.com | Midvale, UT |
56 | ![]() | Jet.com |