33
NPS
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Box is ranked #76 in Tech Brands
Box is ranked #76 in Tech Brands
About Box's Brand
Box’s brand is ranked #284 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Box. When compared to other organizations within the Tech industry, Box is ranked #76. Among its major competitors, Box is ranked in 1st place for NPS while Dropbox is 2nd, and SugarSync is 3rd. Overall, Box has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $3.82B
Brand at a Glance
87%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
4/5
Customer Service
Box CMO
Carrie Palin
Ms. Carrie Palin has been the Chief Marketing Officer and Senior Vice President at Box, Inc. since July 13, 2016. Ms. Palin joined Box with 20 years of enterprise marketing and sales experience. She served as the Vice President of Marketing for IBM's Cloud Data Services and Analytics Software. Prior to IBM, Ms. Palin had a distinguished career at Dell, where she helped lead various marketing groups during her 15-year tenure, including leading the global team responsible for transforming the digital demand generation model at Dell.
Box Ranking
- #76 in Tech
- #1 / 4 of its competitors
Box NPS
Box's Net Promoter Score (NPS) is a 33 with 58% Promoters, 17% Passives, and 25% Detractors. Net Promoter Score tracks whether Box's customers would recommend using the product based on a scale of -100 to 100.
Box Overall NPS
| 58% | Promoters |
|---|---|
| 17% | Passives |
| 25% | Detractors |
Box NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 35 | Aug 2023 | 35 |
Sep 2023 37 | Sep 2023 | 37 |
Nov 2023 37 | Nov 2023 | 37 |
Jan 2024 36 | Jan 2024 | 36 |
Mar 2024 36 | Mar 2024 | 36 |
Apr 2024 37 | Apr 2024 | 37 |
May 2024 35 | May 2024 | 35 |
Sep 2024 35 | Sep 2024 | 35 |
Oct 2024 33 | Oct 2024 | 33 |
Apr 2025 35 | Apr 2025 | 35 |
May 2025 35 | May 2025 | 35 |
Oct 2025 33 | Oct 2025 | 33 |
How Other Brands Compare
Box is ranked first for NPS among its competitors. Dropbox and Cloudian come in second and third, with Nexenta Systems coming in at #4. Among those competitors, it is the second most valued company behind Dropbox.
 Box |  Dropbox |  Cloudian |  Nexenta Systems | |
| Global Ranking | #284 | #314 | #- | #- |
| NPS | 33 | 21 | - | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $3.82B | $7.41B | $500.00M | $345.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Box NPS by Gender
Male customers rated Box's NPS 27 points higher than Female customers.
Male
55
Box's NPS was rated 55 by Male customers on Comparably.
72%
Promoters
11%
Passives
17%
Detractors
Female
28
Box's NPS was rated 28 by Female customers on Comparably.
57%
Promoters
14%
Passives
29%
Detractors
Box NPS by Ethnicity
Box's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 67 | Caucasian | 67 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
African American/Black 75 | African American/Black | 75 |
Asian or Pacific Islander 50 | Asian or Pacific Islander | 50 |
Box NPS by Age
Box's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
Box NPS by Usage
Box's NPS was rated the highest by customers who have used Box's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 39 | Less than 1 Year | 39 |
1 to 2 Years 52 | 1 to 2 Years | 52 |
2 to 5 Years 37 | 2 to 5 Years | 37 |
5 to 10 Years 50 | 5 to 10 Years | 50 |
Over 10 Years 0 | Over 10 Years | 0 |
Box NPS vs. Competitors
Compared to its competitors, Box's NPS is rated right above Dropbox.
| COMPANY | NPS Score | |
|---|---|---|
| Box | 33 |
| Dropbox | 21 |
 | SugarSync | 15 |
 | Syncplicity | 11 |
| Cloudian | N/A |
 | iDrive Ventures | -100 |
Box Customer Reviews
Out of the 4 Box customer reviews 3 were positive and 1 was constructive. Box customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Box Customer Loyalty
87%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Box users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Box Customer Loyalty Score by Gender
Male customers rated Box's Customer Loyalty score 8% higher than Female customers.
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Male
95%
Yes
Female
87%
Yes
Box Customer Loyalty Score by Ethnicity
Box's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
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100
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
African American/Black
78
out of 100
Asian or Pacific Islander
Box Customer Loyalty Score by Age
Box's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
31-35 82% | 31-35 | 82% |
36-40 100% | 36-40 | 100% |
41-45 100% | 41-45 | 100% |
46-50 100% | 46-50 | 100% |
Box Customer Loyalty Score by Usage
Box's Customer Loyalty score was rated the highest by customers who have used Box's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Box Customer Loyalty Score by Industry
Box's Customer Loyalty score was rated the highest by Fashion and Beauty industry customers, and the lowest by Legal industry customers.
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Box Customer Loyalty vs. Competitors
Compared to its competitors, Box's Customer Loyalty score is rated right above Dropbox.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Box | 87% |
| Dropbox | 74% |
| iDrive Ventures | 10% |
| SugarSync | N/A |
| Syncplicity | N/A |
| Cloudian | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Box's Customer Loyalty score is rated right above Netflix, and is preceded by Nintendo.
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Box Product Quality
4.1/5
Box has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Box Product Information
Box serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, and Germany. Box supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Box’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Fashion and Beauty industry rated Box's product the highest. Reviewers from the Tech industry rated Box the lowest at 4.3.
- Website
- https://www.box.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Big Data
Business Services
Consumer Services
Productivity
SaaS
Languages Supported
English
Dutch
French
German
Spanish
Japanese
Italian
Swedish
Product Type
Document Management Software
Digital Asset Management Software
Content Management System (CMS) Software
System Administration Software
Project Collaboration Software
Web Collaboration Software
File Sharing Software
Cloud Storage Software
Virtual Data Room Software
Mobile Content Management System Software
Quick Insights into Box Product Quality
Box's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Legal industry.
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Ranked Box Product Quality the Highest
Ranked Box Product Quality the Lowest
Box Product Quality Score by Gender
Male customers rated Box's Product Quality score 0.7 stars higher than Female customers.
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Male
4.4/5
Female
3.7/5
Box Product Quality Score by Ethnicity
Box's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 5 | African American/Black | 5 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Box Product Quality Score by Age
Box's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.5 | 36-40 | 3.5 |
41-45 5 | 41-45 | 5 |
46-50 3.8 | 46-50 | 3.8 |
Box Product Quality Score by Usage
Box's Product Quality score was rated the highest by customers who have used Box's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Box Product Quality Score by Industry
Box's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Legal industry customers.
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Box Product Quality vs. Competitors
Compared to its competitors, Box's Product Quality score is rated right above SugarSync.
| COMPANY | Product Quality Score | |
|---|---|---|
| Box | 4.1/5 |
| SugarSync | 4/5 |
| Syncplicity | 3.9/5 |
| Dropbox | 3.8/5 |
| iDrive Ventures | 1.5/5 |
| Cloudian | N/A |
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Product Quality for Other Tech Brands
In the Tech industry, Box's Product Quality score is rated right above Peloton, and is preceded by Google.
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Box Pricing
Box ROI & Value For Money
4/5
Box has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Box Pricing Plans
Box has a pricing structure that accommodates small, medium, and large businesses. Starting from €4.50/month, Box uses a subscription model and offers the following: Business: €13.50 per user/month, Enterprise: Contact Box for detailed pricing information., and Box Personal is always free for one user..
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Legal industry think that they had the lowest ROI from Box.
Who Uses Box?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Box ROI
Box's ROI score was rated highest by customers ages 41-45, and rated lowest by customers from the Legal industry.
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Ranked Box ROI the Highest
Ranked Box ROI the Lowest
Box ROI Score by Gender
Male customers rated Box's ROI score 0.7 stars higher than Female customers.
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Male
4.2/5
Female
3.5/5
Box ROI Score by Ethnicity
Box's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
African American/Black 4.9 | African American/Black | 4.9 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Box ROI Score by Age
Box's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.6 | 36-40 | 3.6 |
41-45 5 | 41-45 | 5 |
46-50 3.5 | 46-50 | 3.5 |
Box ROI Score by Usage
Box's ROI score was rated the highest by customers who have used Box's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Box ROI Score by Industry
Box's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Legal industry customers.
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Box Pricing vs. Competitors
Compared to its competitors, Box's ROI score is rated right above SugarSync, and is preceded by Syncplicity.
| COMPANY | Pricing Score | |
|---|---|---|
| Syncplicity | 4.1/5 |
| Box | 4/5 |
| SugarSync | 3.9/5 |
| Dropbox | 3.8/5 |
| iDrive Ventures | 1.5/5 |
| Cloudian | N/A |
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ROI for Other Tech Brands
In the Tech industry, Box's ROI score is rated right above Google, and is preceded by Zoom Video Communications.
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Box Customer Satisfaction (CSAT)
Box Customer Satisfaction (CSAT) Score
72 / 100
Box has an overall Customer Satisfaction score of 72 rated by its users and customers.
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Very Satisfied
44%
Satisfied
28%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
3%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Box Customer Satisfaction
Box's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers who have used Box's products/services for Over 10 Years.
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Ranked Box Customer Satisfaction the Highest
Ranked Box Customer Satisfaction the Lowest
Box Customer Satisfaction Score by Gender
Male customers rated Box's Customer Satisfaction score 20 points higher than Female customers.
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87 / 100
MaleVery Satisfied | 54% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 13% |
67 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Box Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Box's Customer Satisfaction (CSAT) score was rated 89% according to Caucasian users and customers.
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89 / 100
Very Satisfied
56%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
11%
CSAT according to Hispanic or Latino
Box's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Box's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
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75 / 100
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Asian or Pacific Islander
Box's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
Box Customer Satisfaction Score by Age
Box's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 67% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 41-45 | 100% |
Box Customer Satisfaction Score by Usage
Box's Customer Satisfaction score was rated the highest by customers who have used Box's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Box Customer Satisfaction Score by Industry
Box's Customer Satisfaction score was rated 89 points by Tech industry customers.
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}Box Customer Satisfaction vs. Competitors
Compared to its competitors, Box's Customer Satisfaction score is rated right above Dropbox.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Box | 72% |
| Dropbox | 67% |
| SugarSync | 0% |
| Syncplicity | 0% |
| iDrive Ventures | 0% |
| Cloudian | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Box's Customer Satisfaction score is rated right above Peloton, and is preceded by ROBLOX.
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Box Customer Service
4/5
Box has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Box's Customer Service
Address
900 Jefferson Ave, Redwood City, CA 94063
Website
https://www.box.com/
Quick Insights into Box Customer Service
Box's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers from the Legal industry.
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Ranked Box Customer Service the Highest
Ranked Box Customer Service the Lowest
Box Customer Service Score by Gender
Male customers rated Box's Customer Service score 0.8 stars higher than Female customers.
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Male
4.3/5
Female
3.5/5
Box Customer Service Score by Ethnicity
Box's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
African American/Black 4.9 | African American/Black | 4.9 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Box Customer Service Score by Age
Box's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.3 | 36-40 | 3.3 |
41-45 4.6 | 41-45 | 4.6 |
46-50 4.1 | 46-50 | 4.1 |
Box Customer Service Score by Usage
Box's Customer Service score was rated the highest by customers who have used Box's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Box Customer Service Score by Industry
Box's Customer Service score was rated the highest by Tech industry customers, and the lowest by Legal industry customers.
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Box Customer Service vs. Competitors
Compared to its competitors, Box's Customer Service score is rated right above SugarSync.
| COMPANY | Customer Service Score | |
|---|---|---|
| Box | 4/5 |
| SugarSync | 3.7/5 |
| Syncplicity | 3.7/5 |
| Dropbox | 3.6/5 |
| iDrive Ventures | 1.5/5 |
| Cloudian | N/A |
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Customer Service for Other Tech Brands
In the Tech industry, Box's Customer Service score is rated right above Peloton, and is preceded by Nintendo.
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Box as an Employer
4.7/5
Box has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Box scored a 33 for Net Promoter Score and a 60 for Employee Net Promoter Score. NPS gauges how likely a customer of Box would recommend the brand to a friend. ENPS measures how likely Box employees would recommend working at Box to a friend.
Net Promoter Score
33
NPS Score
| 58% | Promoters |
|---|---|
| 17% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
60
eNPS Score
| 73% | Promoters |
|---|---|
| 14% | Passive |
| 13% | Detractors |
Global Ranking Snapshot
Box is ranked #284 in the Global Top 100 Brands. It ranks just behind Nielsen and just ahead of Shake Shack.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
282 |  | ADM |  | Juan Luciano | Food and Beverages |
283 |  | Nielsen |  | David Kenny | Tech |
284 | | Box | | Aaron Levie | Tech |
285 |  | Shake Shack |  | Randy Garutti | Travel and Hospitality |
286 |  | Rite Aid |  | Heyward Donigan | Retail |
287 |  | Jamba Juice |  | David A. Pace | Food and Beverages |
288 |  | Abercrombie & Fitch Company |  | Fran Horowitz | Retail |
