
"Dropbox develops a cloud-based platform to store and share photos, documents and videos." Dropbox’s brand is ranked #314 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Dropbox. When compared to other organizations within the Tech industry, Dropbox is ranked #85. Among its major competitors, Dropbox is ranked in 5th place for NPS while Google is 1st, and Microsoft is 2nd. Overall, Dropbox has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $7.41B

Carolyn Feinstein serves as the Chief Marketing Officer of Dropbox. Carolyn started at Dropbox in Oct of 2016. Carolyn currently resides in the San Francisco Bay Area.
Dropbox's Net Promoter Score (NPS) is a 21 with 49% Promoters, 23% Passives, and 28% Detractors. Net Promoter Score tracks whether Dropbox's customers would recommend using the product based on a scale of -100 to 100.
| 49% | Promoters |
|---|---|
| 23% | Passives |
| 28% | Detractors |
| Summary | Date | Score |
|---|---|---|
Mar 2024 23 | Mar 2024 | 23 |
Apr 2024 23 | Apr 2024 | 23 |
May 2024 23 | May 2024 | 23 |
Jun 2024 23 | Jun 2024 | 23 |
Aug 2024 21 | Aug 2024 | 21 |
Sep 2024 23 | Sep 2024 | 23 |
Oct 2024 22 | Oct 2024 | 22 |
Feb 2025 22 | Feb 2025 | 22 |
Mar 2025 20 | Mar 2025 | 20 |
Jul 2025 20 | Jul 2025 | 20 |
Aug 2025 20 | Aug 2025 | 20 |
Oct 2025 20 | Oct 2025 | 20 |
Dropbox is ranked #4 for NPS among its competitors. Google and Microsoft come in first and second, with Box coming in at third. Among those competitors, it is the third most valued company behind Microsoft.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Dropbox's NPS 15 points higher than Female customers.
Dropbox's NPS was rated 22 by Male customers on Comparably.
Dropbox's NPS was rated 7 by Female customers on Comparably.
Dropbox's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -16 | Caucasian | -16 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 27 | Asian or Pacific Islander | 27 |
Other 25 | Other | 25 |
Dropbox's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
Dropbox's NPS was rated the highest by customers who have used Dropbox's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -1 | Less than 1 Year | -1 |
1 to 2 Years 25 | 1 to 2 Years | 25 |
2 to 5 Years 31 | 2 to 5 Years | 31 |
5 to 10 Years 36 | 5 to 10 Years | 36 |
Over 10 Years 30 | Over 10 Years | 30 |
Out of the 15 Dropbox customer reviews 10 were positive and 5 were constructive. Dropbox customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Dropbox users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Dropbox's Customer Loyalty score 4% higher than Female customers.
Dropbox's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Dropbox's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 74% | 26-30 | 74% |
31-35 82% | 31-35 | 82% |
36-40 90% | 36-40 | 90% |
41-45 70% | 41-45 | 70% |
46-50 100% | 46-50 | 100% |
51-55 55% | 51-55 | 55% |
56-60 55% | 56-60 | 55% |
66+ 100% | 66+ | 100% |
Dropbox's Customer Loyalty score was rated the highest by customers who have used Dropbox's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Dropbox's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Consulting industry customers.
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Compared to its competitors, Dropbox's Customer Loyalty score is rated right above Intralinks, and is preceded by Evernote.
In the Tech industry, Dropbox's Customer Loyalty score is rated right below Peloton.
Dropbox has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Dropbox serves markets in the United States, Asia, China, Europe, Middle-East and Africa, Australia, Canada, India, United Kingdom, and Latin America. Dropbox supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Dropbox’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Dropbox's product the highest. Reviewers from the Arts and Entertainment industry rated Dropbox the lowest at 4.3.
Dropbox's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers from the Consulting industry.
Male customers rated Dropbox's Product Quality score 0.2 stars higher than Female customers.
Dropbox's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4.2 | Other | 4.2 |
Dropbox's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 4 | 26-30 | 4 |
31-35 4.4 | 31-35 | 4.4 |
36-40 4 | 36-40 | 4 |
41-45 3.9 | 41-45 | 3.9 |
46-50 5 | 46-50 | 5 |
51-55 3.9 | 51-55 | 3.9 |
56-60 2.7 | 56-60 | 2.7 |
66+ 2.7 | 66+ | 2.7 |
Dropbox's Product Quality score was rated the highest by customers who have used Dropbox's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Dropbox's Product Quality score was rated the highest by Education industry customers, and the lowest by Consulting industry customers.
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Compared to its competitors, Dropbox's Product Quality score is rated right above Evernote, and is preceded by Box.
In the Tech industry, Dropbox's Product Quality score is rated right below ROBLOX.
Dropbox has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Dropbox has a pricing structure that accommodates small, medium, and large businesses. Starting from €9.99/month, Dropbox uses a subscription model and offers the following: Basic: Free for up to 2GB of space, Plus: €9.99/month, and Professional €19.99/month for.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Dropbox.
Dropbox's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Architecture and Planning industry.
Female customers rated Dropbox's ROI score 0.1 stars higher than Male customers.
Dropbox's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
African American/Black 3.3 | African American/Black | 3.3 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 4 | Other | 4 |
Dropbox's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.5 | 26-30 | 3.5 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.5 | 41-45 | 3.5 |
46-50 4.6 | 46-50 | 4.6 |
51-55 3.6 | 51-55 | 3.6 |
56-60 3 | 56-60 | 3 |
66+ 2.6 | 66+ | 2.6 |
Dropbox's ROI score was rated the highest by customers who have used Dropbox's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Dropbox's ROI score was rated the highest by Accounting industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Dropbox's ROI score is rated right above Intralinks, and is preceded by Evernote.
In the Tech industry, Dropbox's ROI score is rated right above ROBLOX, and is preceded by Apple.
Dropbox has an overall Customer Satisfaction score of 67 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Dropbox's Customer Satisfaction score was rated highest by customers who have used Dropbox's products/services for 1 to 2 Years, and rated lowest by customers who have used Dropbox's products/services for Less than 1 Year.
Male customers rated Dropbox's Customer Satisfaction score 17 points higher than Female customers.
Very Satisfied | 43% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 4% | |
Very Dissatisfied | 10% |
Very Satisfied | 32% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 23% | |
Dissatisfied | 4% | |
Very Dissatisfied | 14% |
Dropbox's Customer Satisfaction (CSAT) score was rated 47% according to Caucasian users and customers.
Dropbox's Customer Satisfaction (CSAT) score was rated 66% according to African American/Black users and customers.
Dropbox's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
Dropbox's Customer Satisfaction (CSAT) score was rated 87% according to Other users and customers.
Dropbox's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 66% | |||||||||||||||
| 26-30 | 71% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 41-45 | 86% | |||||||||||||||
| 56-60 | 50% | |||||||||||||||
| 66+ | 33% |
Dropbox's Customer Satisfaction score was rated the highest by customers who have used Dropbox's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Dropbox's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Consulting industry customers.
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"title": "Dropbox Customer Satisfaction Score by Industry",
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}Compared to its competitors, Dropbox's Customer Satisfaction score is rated right above Evernote, and is preceded by Box.
In the Tech industry, Dropbox's Customer Satisfaction score is rated right above Peloton, and is preceded by ROBLOX.
Dropbox has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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333 Brannan St, San Francisco, CA 94107
http://www.dropbox.com
Dropbox's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers from the Architecture and Planning industry.
Dropbox's Customer Service score was rated 3.3 by both Female and Male customers on Comparably.
Dropbox's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
African American/Black 3.2 | African American/Black | 3.2 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.9 | Other | 3.9 |
Dropbox's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.6 | 41-45 | 3.6 |
46-50 4.5 | 46-50 | 4.5 |
51-55 3 | 51-55 | 3 |
56-60 2.6 | 56-60 | 2.6 |
66+ 2.4 | 66+ | 2.4 |
Dropbox's Customer Service score was rated the highest by customers who have used Dropbox's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Dropbox's Customer Service score was rated the highest by Education industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Dropbox's Customer Service score is rated right above Intralinks, and is preceded by Box.
In the Tech industry, Dropbox's Customer Service score is rated right below ROBLOX.
Dropbox has a 4.0/5 stars for its overall company culture rated by their employees

Dropbox scored a 21 for Net Promoter Score and a 17 for Employee Net Promoter Score. NPS gauges how likely a customer of Dropbox would recommend the brand to a friend. ENPS measures how likely Dropbox employees would recommend working at Dropbox to a friend.
| 49% | Promoters |
|---|---|
| 23% | Passive |
| 28% | Detractors |
| 45% | Promoters |
|---|---|
| 27% | Passive |
| 28% | Detractors |
Dropbox is ranked #314 in the Global Top 100 Brands. It ranks just behind GitHub and just ahead of L Brands.