
AB Electrolux is a multinational appliance manufacturer, headquartered in Stockholm, Sweden. Electrolux’s brand is ranked #312 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Electrolux. When compared to other organizations within the Consumer Goods industry, Electrolux is ranked #36. Among its major competitors, Electrolux is ranked in 7th place for NPS while Samsung Electronics is 1st, and Samsung is 2nd. Overall, Electrolux has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $4.03B
Electrolux's Net Promoter Score (NPS) is a -26 with 33% Promoters, 8% Passives, and 59% Detractors. Net Promoter Score tracks whether Electrolux's customers would recommend using the product based on a scale of -100 to 100.
| 33% | Promoters |
|---|---|
| 8% | Passives |
| 59% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 -27 | Dec 2024 | -27 |
Feb 2025 -27 | Feb 2025 | -27 |
Mar 2025 -27 | Mar 2025 | -27 |
Apr 2025 -27 | Apr 2025 | -27 |
May 2025 -27 | May 2025 | -27 |
Jun 2025 -27 | Jun 2025 | -27 |
Jul 2025 -27 | Jul 2025 | -27 |
Aug 2025 -27 | Aug 2025 | -27 |
Sep 2025 -27 | Sep 2025 | -27 |
Oct 2025 -27 | Oct 2025 | -27 |
Nov 2025 -27 | Nov 2025 | -27 |
Dec 2025 -27 | Dec 2025 | -27 |
Electrolux is ranked #4 for NPS among its competitors. Samsung and AEG come in first and second, with LG coming in at third. Among those competitors, it is the lowest valued company behind Samsung.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Electrolux's NPS 20 points higher than Female customers.
Electrolux's NPS was rated -41 by Male customers on Comparably.
Electrolux's NPS was rated -61 by Female customers on Comparably.
Electrolux's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -72 | Caucasian | -72 |
Hispanic or Latino -34 | Hispanic or Latino | -34 |
African American/Black -16 | African American/Black | -16 |
Asian or Pacific Islander 16 | Asian or Pacific Islander | 16 |
Other -56 | Other | -56 |
Electrolux's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Electrolux's NPS was rated the highest by customers who have used Electrolux's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -65 | Less than 1 Year | -65 |
1 to 2 Years -47 | 1 to 2 Years | -47 |
2 to 5 Years -53 | 2 to 5 Years | -53 |
5 to 10 Years -72 | 5 to 10 Years | -72 |
Over 10 Years -32 | Over 10 Years | -32 |
Compared to its competitors, Electrolux's NPS is rated right above Whirlpool Corporation, and is preceded by Philips Research.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Samsung Electronics | 30 |
![]() | Samsung | 14 |
![]() | AEG | 12 |
![]() | LG | 10 |
![]() | Gorenje | 0 |
![]() | Bosc | N/A |
![]() | Philips Research | -20 |
![]() | Electrolux | -26 |
![]() | Whirlpool Corporation | -42 |
![]() | HHGregg | -56 |
![]() | Digital Paper | -100 |
In the Consumer Goods industry, Electrolux's NPS is rated right below Tiffany & Co.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Lego Group | 54 |
![]() | Red Bull | 42 |
![]() | Bath & Body Works | 38 |
![]() | Colgate Palmolive | 36 |
![]() | Hershey Company | 35 |
![]() | Crocs | 34 |
![]() | Gucci | 31 |
![]() | Tiffany & Co | 31 |
![]() | Electrolux | -26 |
Out of the 53 Electrolux customer reviews 12 were positive and 41 were constructive. Electrolux customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Electrolux users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated Electrolux's Customer Loyalty score 8% higher than Female customers.
Electrolux's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
Electrolux's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 65% | 18-25 | 65% |
26-30 59% | 26-30 | 59% |
31-35 66% | 31-35 | 66% |
36-40 62% | 36-40 | 62% |
41-45 91% | 41-45 | 91% |
46-50 68% | 46-50 | 68% |
51-55 78% | 51-55 | 78% |
56-60 75% | 56-60 | 75% |
61-65 54% | 61-65 | 54% |
66+ 55% | 66+ | 55% |
Electrolux's Customer Loyalty score was rated the highest by customers who have used Electrolux's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Electrolux's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Telecommunications industry customers.
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Compared to its competitors, Electrolux's Customer Loyalty score is rated right above Gorenje, and is preceded by Whirlpool Corporation.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Samsung | 82% |
![]() | Samsung Electronics | 81% |
![]() | HHGregg | 79% |
![]() | LG | 77% |
![]() | Philips Research | 73% |
![]() | AEG | 72% |
![]() | Whirlpool Corporation | 72% |
![]() | Electrolux | 68% |
![]() | Gorenje | 10% |
![]() | Digital Paper | N/A |
![]() | Bosc | N/A |
In the Consumer Goods industry, Electrolux's Customer Loyalty score is rated right below Tiffany & Co.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Bath & Body Works | 87% |
![]() | Lego Group | 86% |
![]() | Colgate Palmolive | 85% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | Crocs | 79% |
![]() | Gucci | 76% |
![]() | Tiffany & Co | 73% |
![]() | Electrolux | 68% |
Electrolux has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.
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Electrolux’s product quality score is a 2.5 out of 5 as rated by its users and customers. Reviewers from the Manufacturing and Machinery industry rated Electrolux's product the highest. Reviewers from the Logistics and Supply Chain industry rated Electrolux the lowest at 2.6.
Electrolux's Product Quality score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers from the Telecommunications industry.
Male customers rated Electrolux's Product Quality score 0.2 stars higher than Female customers.
Electrolux's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2.3 | Hispanic or Latino | 2.3 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 1.8 | Other | 1.8 |
Electrolux's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 3.4 | 26-30 | 3.4 |
31-35 2.9 | 31-35 | 2.9 |
36-40 2.5 | 36-40 | 2.5 |
41-45 2.1 | 41-45 | 2.1 |
46-50 2.2 | 46-50 | 2.2 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Electrolux's Product Quality score was rated the highest by customers who have used Electrolux's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Electrolux's Product Quality score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Telecommunications industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Electrolux's Product Quality score is rated right above Whirlpool Corporation, and is preceded by HHGregg.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Samsung Electronics | 4/5 |
![]() | Gorenje | 4/5 |
![]() | Samsung | 3.6/5 |
![]() | LG | 3.5/5 |
![]() | AEG | 3.3/5 |
![]() | Philips Research | 3.3/5 |
![]() | HHGregg | 2.7/5 |
![]() | Electrolux | 2.5/5 |
![]() | Whirlpool Corporation | 1.9/5 |
![]() | Digital Paper | N/A |
![]() | Bosc | N/A |
In the Consumer Goods industry, Electrolux's Product Quality score is rated right below Tiffany & Co.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Lego Group | 4.5/5 |
![]() | Red Bull | 4.2/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Gucci | 4.2/5 |
![]() | Bath & Body Works | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Crocs | 4.1/5 |
![]() | Tiffany & Co | 4/5 |
![]() | Electrolux | 2.5/5 |
Electrolux has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Manufacturing and Machinery industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Electrolux.
Electrolux's ROI score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers from the Telecommunications industry.
Male customers rated Electrolux's ROI score 0.2 stars higher than Female customers.
Electrolux's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2.5 | Hispanic or Latino | 2.5 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Other 1.8 | Other | 1.8 |
Electrolux's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.3 | 26-30 | 3.3 |
31-35 3.2 | 31-35 | 3.2 |
36-40 2.4 | 36-40 | 2.4 |
41-45 2.1 | 41-45 | 2.1 |
46-50 1.9 | 46-50 | 1.9 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Electrolux's ROI score was rated the highest by customers who have used Electrolux's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Electrolux's ROI score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Telecommunications industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Electrolux's ROI score is rated right above Whirlpool Corporation, and is preceded by Philips Research.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Gorenje | 4/5 |
![]() | Samsung Electronics | 3.8/5 |
![]() | Samsung | 3.5/5 |
![]() | AEG | 3.3/5 |
![]() | LG | 3.3/5 |
![]() | HHGregg | 2.9/5 |
![]() | Philips Research | 2.6/5 |
![]() | Electrolux | 2.3/5 |
![]() | Whirlpool Corporation | 1.8/5 |
![]() | Digital Paper | N/A |
![]() | Bosc | N/A |
In the Consumer Goods industry, Electrolux's ROI score is rated right below Tiffany & Co.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Colgate Palmolive | 4/5 |
![]() | Lego Group | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Gucci | 3.8/5 |
![]() | Bath & Body Works | 3.8/5 |
![]() | Crocs | 3.7/5 |
![]() | Tiffany & Co | 3.7/5 |
![]() | Electrolux | 2.3/5 |
Electrolux has an overall Customer Satisfaction score of 35 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Electrolux's Customer Satisfaction score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers from the Government and Public Policy industry.
Male customers rated Electrolux's Customer Satisfaction score 15 points higher than Female customers.
Very Satisfied | 23% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 1% | |
Dissatisfied | 1% | |
Very Dissatisfied | 64% |
Very Satisfied | 8% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 5% | |
Very Dissatisfied | 72% |
Electrolux's Customer Satisfaction (CSAT) score was rated 16% according to Caucasian users and customers.
Electrolux's Customer Satisfaction (CSAT) score was rated 34% according to Hispanic or Latino users and customers.
Electrolux's Customer Satisfaction (CSAT) score was rated 36% according to African American/Black users and customers.
Electrolux's Customer Satisfaction (CSAT) score was rated 57% according to Asian or Pacific Islander users and customers.
Electrolux's Customer Satisfaction (CSAT) score was rated 28% according to Other users and customers.
Electrolux's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 72% | |||||||||||||||
| 26-30 | 70% | |||||||||||||||
| 31-35 | 61% | |||||||||||||||
| 36-40 | 45% | |||||||||||||||
| 41-45 | 25% | |||||||||||||||
| 46-50 | 33% | |||||||||||||||
| 51-55 | 15% | |||||||||||||||
| 56-60 | 11% | |||||||||||||||
| 61-65 | 11% | |||||||||||||||
| 66+ | 8% |
Electrolux's Customer Satisfaction score was rated the highest by customers who have used Electrolux's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Electrolux's Customer Satisfaction score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Government and Public Policy industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Electrolux Customer Satisfaction Score by Industry",
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"groupId": 504,
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"groupId": 511,
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"groupId": 513,
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"groupId": 514,
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"groupId": 515,
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"groupId": 521,
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{
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"groupId": 522,
"score": 6,
"stars": 0,
"csatScore": 6,
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{
"label": "Legal",
"groupId": 529,
"score": 22,
"stars": 0,
"csatScore": 22,
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"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 100,
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"groupId": 536,
"score": 67,
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"groupId": 541,
"score": 25,
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"groupId": 554,
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}Compared to its competitors, Electrolux's Customer Satisfaction score is rated right above Whirlpool Corporation, and is preceded by HHGregg.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Samsung Electronics | 83% |
![]() | Philips Research | 75% |
![]() | Samsung | 69% |
![]() | LG | 69% |
![]() | AEG | 65% |
![]() | HHGregg | 57% |
![]() | Electrolux | 35% |
![]() | Whirlpool Corporation | 26% |
![]() | Gorenje | 0% |
![]() | Digital Paper | 0% |
![]() | Bosc | 0% |
In the Consumer Goods industry, Electrolux's Customer Satisfaction score is rated right below Tiffany & Co.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Lego Group | 89% |
![]() | Red Bull | 83% |
![]() | Colgate Palmolive | 83% |
![]() | Bath & Body Works | 81% |
![]() | Hershey Company | 80% |
![]() | Crocs | 79% |
![]() | Gucci | 79% |
![]() | Tiffany & Co | 72% |
![]() | Electrolux | 35% |
Electrolux has an overall Customer Service score of 2.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Electrolux's overall Customer Service score rated by its users and customers.
Charlotte, NC 28262
http://www.electroluxappliances.com
+1 (877) 435-3287
Electrolux's Customer Service score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers from the Telecommunications industry.
Male customers rated Electrolux's Customer Service score 0.4 stars higher than Female customers.
Electrolux's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Hispanic or Latino 2.4 | Hispanic or Latino | 2.4 |
African American/Black 2.6 | African American/Black | 2.6 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 1.6 | Other | 1.6 |
Electrolux's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3 | 26-30 | 3 |
31-35 3.4 | 31-35 | 3.4 |
36-40 2.4 | 36-40 | 2.4 |
41-45 2.2 | 41-45 | 2.2 |
46-50 2 | 46-50 | 2 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.5 | 66+ | 1.5 |
Electrolux's Customer Service score was rated the highest by customers who have used Electrolux's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Electrolux's Customer Service score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Telecommunications industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Electrolux's Customer Service score is rated right above Whirlpool Corporation, and is preceded by Philips Research.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Samsung Electronics | 3.8/5 |
![]() | Samsung | 3.5/5 |
![]() | Gorenje | 3.5/5 |
![]() | LG | 3.2/5 |
![]() | AEG | 3.2/5 |
![]() | HHGregg | 3/5 |
![]() | Philips Research | 2.7/5 |
![]() | Electrolux | 2.3/5 |
![]() | Whirlpool Corporation | 1.8/5 |
![]() | Digital Paper | N/A |
![]() | Bosc | N/A |
In the Consumer Goods industry, Electrolux's Customer Service score is rated right below Tiffany & Co.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Lego Group | 4.2/5 |
![]() | Gucci | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Bath & Body Works | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Crocs | 3.8/5 |
![]() | Tiffany & Co | 3.8/5 |
![]() | Electrolux | 2.3/5 |
Electrolux has a 3.3/5 stars for its overall company culture rated by their employees

Electrolux scored a -26 for Net Promoter Score and a 2 for Employee Net Promoter Score. NPS gauges how likely a customer of Electrolux would recommend the brand to a friend. ENPS measures how likely Electrolux employees would recommend working at Electrolux to a friend.
| 33% | Promoters |
|---|---|
| 8% | Passive |
| 59% | Detractors |
| 40% | Promoters |
|---|---|
| 22% | Passive |
| 38% | Detractors |
Electrolux is ranked #312 in the Global Top 100 Brands. It ranks just behind Northwestern Mutual and just ahead of GitHub.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
310 | ![]() | Jet.com | ![]() | Marc Lore | Retail |
311 | ![]() | Northwestern Mutual | ![]() | John Schlifske | Banking and Financial Services |
312 | ![]() | Electrolux | ![]() | Jonas Samuelson | Consumer Goods |
313 | ![]() | GitHub | ![]() | Thomas Dohmke | Tech |
314 | ![]() | Dropbox | ![]() | Drew Houston | Tech |
315 | ![]() | L Brands | ![]() | Leslie Wexner | Retail |
316 | ![]() | iFIT | ![]() | Kevin Duffy | Health and Wellness |
Electrolux is ranked #36 in the Consumer Goods Industry. It ranks just behind Duracell and just ahead of Herman Miller.
| RANK | COMPANY | Location | |
|---|---|---|---|
34 | ![]() | Michelin | |
35 | ![]() | Duracell | Bethel Springs, TN |
36 | ![]() | Electrolux | Charlotte, NC |
37 | ![]() | Herman Miller | Zeeland, MI |
38 | ![]() | Hasbro | Pawtucket, RI |
39 | ![]() | Conagra Brands | Chicago, IL |
40 | ![]() | La-Z-Boy | Monroe, MI |