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Lego Group is

Ranked

#20

Global Top 100 Brands

Brand Page

Lego Group

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Lego Group

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Lego Group is ranked #14 in Top Brands for Millennials
Awards & Recognition

About Lego Group's Brand

The LEGO Group is a family-owned company that specializes in the development of children's creativity through playing and learning. Lego is working to achieve the ambition to bring Learning-through-Play to children everywhere. Lego Group’s brand is ranked #20 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Lego Group. When compared to other organizations within the Consumer Goods industry, Lego Group is ranked #1. Among its major competitors, Lego Group is ranked in 1st place for NPS while Hasbro is 2nd, and Mattel, Inc. is 3rd.

Brand at a Glance

86%

Customer Loyalty

4.5/5

Product Quality

3.9/5

Pricing

4.2/5

Customer Service

Lego Group CMO

Julia Goldin

Lego Group Ranking

Lego Group NPS

Lego Group's Net Promoter Score (NPS) is a 54 with 69% Promoters, 16% Passives, and 15% Detractors. Net Promoter Score tracks whether Lego Group's customers would recommend using the product based on a scale of -100 to 100.

Lego Group Overall NPS

NPS

69%	Promoters
16%	Passives
15%	Detractors

Lego Group NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 54	Feb 2025	54
Mar 2025 54	Mar 2025	54
Apr 2025 54	Apr 2025	54
May 2025 54	May 2025	54
Jun 2025 54	Jun 2025	54
Jul 2025 54	Jul 2025	54
Aug 2025 54	Aug 2025	54
Sep 2025 54	Sep 2025	54
Oct 2025 54	Oct 2025	54
Nov 2025 54	Nov 2025	54
Dec 2025 54	Dec 2025	54
Jan 2026 54	Jan 2026	54

How Other Brands Compare

Lego Group is ranked first for NPS among its competitors. Hasbro and Mattel, Inc. come in second and third.

	Lego Group	Mattel, Inc.	Hasbro
Global Ranking	#20	#111	#327
NPS	54	22	24
Valuation Updated every 24 hours for public companies	-	$7.04B	$13.10B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Lego Group NPS by Gender

Male customers rated Lego Group's NPS 11 points higher than Female customers.

Male

Lego Group's NPS was rated 66 by Male customers on Comparably.

76%

Promoters

14%

Passives

10%

Detractors

Female

Lego Group's NPS was rated 55 by Female customers on Comparably.

69%

Promoters

17%

Passives

14%

Detractors

Lego Group NPS by Ethnicity

Lego Group's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 70	Caucasian	70
Hispanic or Latino 71	Hispanic or Latino	71
African American/Black 46	African American/Black	46
Asian or Pacific Islander 54	Asian or Pacific Islander	54
Native American 8	Native American	8
Other 53	Other	53

Lego Group NPS by Age

Lego Group's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

74%

17%

26-30

75%

17%

31-35

57%

21%

22%

36-40

82%

10%

41-45

78%

11%

46-50

66%

13%

21%

51-55

84%

11%

56-60

80%

20%

61-65

67%

33%

66+

57%

36%

Lego Group NPS by Usage

Lego Group's NPS was rated the highest by customers who have used Lego Group's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 29	Less than 1 Year	29
1 to 2 Years 47	1 to 2 Years	47
2 to 5 Years 51	2 to 5 Years	51
5 to 10 Years 51	5 to 10 Years	51
Over 10 Years 74	Over 10 Years	74

Lego Group NPS vs. Competitors

Compared to its competitors, Lego Group's NPS is rated right above Hasbro.

COMPANY		NPS Score
	Lego Group	54
	Hasbro	24
	Mattel, Inc.	22

Lego Group NPS vs Companies in Consumer Goods

In the Consumer Goods industry, Lego Group's NPS is rated right above Red Bull.

COMPANY		NPS Score
	Lego Group	54
	Red Bull	42
	Bath & Body Works	38
	Colgate Palmolive	35
	Hershey Company	35
	Crocs	34
	Gucci	31
	Tiffany & Co	31

Lego Group Customer Reviews

Out of the 127 Lego Group customer reviews 113 were positive and 14 were constructive. Lego Group customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Lego Group Customer Loyalty

86%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

86% of Lego Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

86%

14%

Lego Group Customer Loyalty Score by Gender

Male customers rated Lego Group's Customer Loyalty score 7% higher than Female customers.

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Male

92%

Yes

Female

85%

Yes

Lego Group Customer Loyalty Score by Ethnicity

Lego Group's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Lego Group.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Lego Group Customer Loyalty Score by Age

Lego Group's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Lego Group.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 85%	18-25	85%
26-30 91%	26-30	91%
31-35 93%	31-35	93%
36-40 87%	36-40	87%
41-45 98%	41-45	98%
46-50 89%	46-50	89%
51-55 100%	51-55	100%
56-60 91%	56-60	91%
61-65 100%	61-65	100%
66+ 81%	66+	81%

Lego Group Customer Loyalty Score by Usage

Lego Group's Customer Loyalty score was rated the highest by customers who have used Lego Group's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	73%
1 to 2 Years	81%
2 to 5 Years	86%
5 to 10 Years	93%
Over 10 Years	91%

Lego Group Customer Loyalty Score by Industry

Lego Group's Customer Loyalty score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Chemicals industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	88%
Accounting	79%
Aerospace and Aviation	93%
Architecture and Planning	85%
Arts and Entertainment	92%
Automotive and Transportation	82%
Banking and Financial Services	92%
Beverage, Wine and Spirits	100%
Biotech and Pharmaceuticals	78%
Business and Consumer Services	86%
Business Supplies and Equipment	78%
Chemicals	70%
Computer Hardware	100%
Construction	82%
Consulting	92%
Consumer Goods	100%
Education	96%
Fishing and Farming	78%
Government and Public Policy	100%
Healthcare, Hospitals and Medicine	93%
Hospitality	78%
Insurance	100%
Legal	100%
Logistics and Supply Chain	100%
Manufacturing and Machinery	100%
Marketing, Advertising and Research	78%
Mechanical, Civil or Industrial Engineering	100%
Media and Entertainment	85%
Military and Defense	100%
Non-Profit	100%
Public Relations and Communications	74%
Retail	95%
Telecommunications	100%
Warehousing	100%

Lego Group Customer Loyalty vs. Competitors

Compared to its competitors, Lego Group's Customer Loyalty score is rated right above Mattel, Inc..

COMPANY		Customer Loyalty Score
	Lego Group	86%
	Mattel, Inc.	78%
	Hasbro	77%

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Customer Loyalty for Other Consumer Goods Brands

In the Consumer Goods industry, Lego Group's Customer Loyalty score is rated right above Colgate Palmolive, and is preceded by Bath & Body Works.

COMPANY		Customer Loyalty Score
	Bath & Body Works	87%
	Lego Group	86%
	Colgate Palmolive	85%
	Red Bull	81%
	Hershey Company	81%
	Crocs	79%
	Gucci	76%
	Tiffany & Co	73%

Unlock Lego Group Customer Loyalty vs. Companies in Consumer Goods Data

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Lego Group Product Quality

4.5/5

Lego Group has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.

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Lego Group Product Information

Lego Group’s product quality score is a 4.5 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated Lego Group's product the highest. Reviewers from the Government and Public Policy industry rated Lego Group the lowest at 4.7.

Website: https://www.lego.com/en-us

Company Size: 10,000+ Employees

Quick Insights into Lego Group Product Quality

Lego Group's Product Quality score was rated highest by customers from the Hospitality industry, and rated lowest by customers from the Warehousing industry.

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Ranked Lego Group Product Quality the Highest

Hospitality	5
51-55	4.9
Caucasian	4.7

Ranked Lego Group Product Quality the Lowest

66+	3.6
Native American	3.5
Warehousing	2

Lego Group Product Quality Score by Gender

Male customers rated Lego Group's Product Quality score 0.1 stars higher than Female customers.

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Male

4.6/5

Female

4.5/5

Lego Group Product Quality Score by Ethnicity

Lego Group's Product Quality score was rated the highest by Caucasian customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 4.7	Caucasian	4.7
Hispanic or Latino 4.6	Hispanic or Latino	4.6
African American/Black 4.1	African American/Black	4.1
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4
Native American 3.5	Native American	3.5
Other 4.5	Other	4.5

Lego Group Product Quality Score by Age

Lego Group's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4.5	18-25	4.5
26-30 4.5	26-30	4.5
31-35 4.4	31-35	4.4
36-40 4.6	36-40	4.6
41-45 4.6	41-45	4.6
46-50 4.5	46-50	4.5
51-55 4.9	51-55	4.9
56-60 4.3	56-60	4.3
61-65 4.6	61-65	4.6
66+ 3.6	66+	3.6

Lego Group Product Quality Score by Usage

Lego Group's Product Quality score was rated the highest by customers who have used Lego Group's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	4.1
1 to 2 Years	4.3
2 to 5 Years	4.4
5 to 10 Years	4.5
Over 10 Years	4.7

Lego Group Product Quality Score by Industry

Lego Group's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Warehousing industry customers.

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Tech	4.3
Accounting	4.3
Aerospace and Aviation	4.8
Architecture and Planning	4.2
Arts and Entertainment	4.6
Automotive and Transportation	4.5
Banking and Financial Services	4.5
Beverage, Wine and Spirits	4.3
Biotech and Pharmaceuticals	3.4
Business and Consumer Services	4.8
Business Supplies and Equipment	3.4
Chemicals	4.1
Computer Hardware	4.6
Construction	4.6
Consulting	4.4
Consumer Goods	4.6
Education	4.6
Fishing and Farming	3
Government and Public Policy	4.7
Healthcare, Hospitals and Medicine	4.9
Hospitality	5
Insurance	4.6
Legal	4.1
Logistics and Supply Chain	4.5
Manufacturing and Machinery	4.6
Marketing, Advertising and Research	4.7
Mechanical, Civil or Industrial Engineering	4.9
Media and Entertainment	4.6
Military and Defense	5
Non-Profit	4.6
Public Relations and Communications	4.3
Retail	4.7
Telecommunications	4.3
Warehousing	2

Lego Group Product Quality vs. Competitors

Compared to its competitors, Lego Group's Product Quality score is rated right above Mattel, Inc..

COMPANY		Product Quality Score
	Lego Group	4.5/5
	Mattel, Inc.	4/5
	Hasbro	3.9/5

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Product Quality for Other Consumer Goods Brands

In the Consumer Goods industry, Lego Group's Product Quality score is rated right above Red Bull.

COMPANY		Product Quality Score
	Lego Group	4.5/5
	Red Bull	4.2/5
	Colgate Palmolive	4.2/5
	Gucci	4.2/5
	Bath & Body Works	4.1/5
	Hershey Company	4.1/5
	Crocs	4.1/5
	Tiffany & Co	4/5

Unlock Lego Group Product Quality vs. Companies in Consumer Goods Data

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Lego Group Pricing

Lego Group ROI & Value For Money

3.9/5

Lego Group has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Lego Group Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Manufacturing and Machinery industry. The users from the Warehousing industry think that they had the lowest ROI from Lego Group.

Quick Insights into Lego Group ROI

Lego Group's ROI score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers from the Warehousing industry.

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Ranked Lego Group ROI the Highest

Manufacturing and Machinery	4.6
36-40	4.3
2 to 5 Years	4

Ranked Lego Group ROI the Lowest

66+	3.4
Native American	3
Warehousing	2

Lego Group ROI Score by Gender

Lego Group's ROI score was rated 4 by both Female and Male customers on Comparably.

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Male

4/5

Female

4/5

Lego Group ROI Score by Ethnicity

Lego Group's ROI score was rated the highest by African American/Black customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 4	Caucasian	4
Hispanic or Latino 4	Hispanic or Latino	4
African American/Black 4	African American/Black	4
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 3	Native American	3
Other 3.9	Other	3.9

Lego Group ROI Score by Age

Lego Group's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 3.9	18-25	3.9
26-30 4.1	26-30	4.1
31-35 3.9	31-35	3.9
36-40 4.3	36-40	4.3
41-45 4.3	41-45	4.3
46-50 3.7	46-50	3.7
51-55 4.3	51-55	4.3
56-60 4.1	56-60	4.1
61-65 4.1	61-65	4.1
66+ 3.4	66+	3.4

Lego Group ROI Score by Usage

Lego Group's ROI score was rated the highest by customers who have used Lego Group's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.7
1 to 2 Years	3.9
2 to 5 Years	4
5 to 10 Years	3.8
Over 10 Years	4

Lego Group ROI Score by Industry

Lego Group's ROI score was rated the highest by Manufacturing and Machinery industry customers, and the lowest by Warehousing industry customers.

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Tech	3.9
Accounting	4.2
Aerospace and Aviation	4.3
Architecture and Planning	3.9
Arts and Entertainment	4.1
Automotive and Transportation	4.4
Banking and Financial Services	4
Beverage, Wine and Spirits	3.6
Biotech and Pharmaceuticals	4
Business and Consumer Services	3.9
Business Supplies and Equipment	3.2
Chemicals	3.1
Computer Hardware	4.3
Construction	4.5
Consulting	4.3
Consumer Goods	4.1
Education	4
Fishing and Farming	2.5
Government and Public Policy	4.2
Healthcare, Hospitals and Medicine	4.1
Hospitality	4.2
Insurance	3.5
Legal	3.7
Logistics and Supply Chain	3.4
Manufacturing and Machinery	4.6
Marketing, Advertising and Research	4
Mechanical, Civil or Industrial Engineering	4.3
Media and Entertainment	3.4
Military and Defense	4.2
Non-Profit	3.6
Public Relations and Communications	4
Retail	4.1
Telecommunications	3.8
Warehousing	2

Lego Group Pricing vs. Competitors

Compared to its competitors, Lego Group's ROI score is rated right above Hasbro.

COMPANY		Pricing Score
	Lego Group	3.9/5
	Hasbro	3.6/5
	Mattel, Inc.	3.6/5

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ROI for Other Consumer Goods Brands

In the Consumer Goods industry, Lego Group's ROI score is rated right above Hershey Company, and is preceded by Colgate Palmolive.

COMPANY		Pricing Score
	Colgate Palmolive	4/5
	Lego Group	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Gucci	3.8/5
	Bath & Body Works	3.8/5
	Crocs	3.7/5
	Tiffany & Co	3.7/5

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Lego Group Customer Satisfaction (CSAT)

Lego Group Customer Satisfaction (CSAT) Score

89 / 100

Lego Group has an overall Customer Satisfaction score of 89 rated by its users and customers.

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Very Satisfied	59%
Satisfied	30%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	1%
Very Dissatisfied	3%

Very Satisfied

59%

Satisfied

30%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Lego Group Customer Satisfaction

Lego Group's Customer Satisfaction score was rated highest by customers ages 61-65, and rated lowest by customers from the Warehousing industry.

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Ranked Lego Group Customer Satisfaction the Highest

61-65	100%
Arts and Entertainment	100%
1 to 2 Years	98%

Ranked Lego Group Customer Satisfaction the Lowest

Native American	77%
56-60	57%
Warehousing	33%

Lego Group Customer Satisfaction Score by Gender

Lego Group's Customer Satisfaction score was rated 90 by both Female and Male customers on Comparably.

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90 / 100

Male

	Very Satisfied	65%
	Satisfied	25%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	1%
	Very Dissatisfied	4%

90 / 100

Female

	Very Satisfied	64%
	Satisfied	26%
	Neither Satisfied nor Dissatisfied	8%
	Dissatisfied	0%
	Very Dissatisfied	2%

Lego Group Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Lego Group's Customer Satisfaction (CSAT) score was rated 90% according to Caucasian users and customers.

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90 / 100

Very Satisfied	67%
Satisfied	23%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	1%
Very Dissatisfied	4%

Very Satisfied

67%

Satisfied

23%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Lego Group's Customer Satisfaction (CSAT) score was rated 89% according to Hispanic or Latino users and customers.

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89 / 100

Very Satisfied	67%
Satisfied	22%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	0%
Very Dissatisfied	3%

Very Satisfied

67%

Satisfied

22%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Lego Group's Customer Satisfaction (CSAT) score was rated 91% according to African American/Black users and customers.

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91 / 100

Very Satisfied	69%
Satisfied	22%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	3%
Very Dissatisfied	0%

Very Satisfied

69%

Satisfied

22%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Lego Group's Customer Satisfaction (CSAT) score was rated 89% according to Asian or Pacific Islander users and customers.

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89 / 100

Very Satisfied	54%
Satisfied	35%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	0%
Very Dissatisfied	3%

Very Satisfied

54%

Satisfied

35%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Native American

Lego Group's Customer Satisfaction (CSAT) score was rated 77% according to Native American users and customers.

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77 / 100

Very Satisfied	46%
Satisfied	31%
Neither Satisfied nor Dissatisfied	15%
Dissatisfied	0%
Very Dissatisfied	8%

Very Satisfied

46%

Satisfied

31%

Neither Satisfied nor Dissatisfied

15%

Dissatisfied

Very Dissatisfied

CSAT according to Other

Lego Group's Customer Satisfaction (CSAT) score was rated 94% according to Other users and customers.

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94 / 100

Very Satisfied	68%
Satisfied	26%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	0%
Very Dissatisfied	2%

Very Satisfied

68%

Satisfied

26%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Lego Group Customer Satisfaction Score by Age

Lego Group's Customer Satisfaction score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.

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100

Breakdown

Age

Score

18-25

93%

26-30

93%

31-35

77%

36-40

91%

41-45

95%

46-50

90%

51-55

93%

56-60

57%

61-65

100%

66+

70%

Lego Group Customer Satisfaction Score by Usage

Lego Group's Customer Satisfaction score was rated the highest by customers who have used Lego Group's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	82
1 to 2 Years	98
2 to 5 Years	85
5 to 10 Years	87
Over 10 Years	93

Lego Group Customer Satisfaction Score by Industry

Lego Group's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Warehousing industry customers.

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{
	"title": "Lego Group Customer Satisfaction Score by Industry",
	"text": "Lego Group's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Warehousing industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 89,
			"stars": 0,
			"csatScore": 89,
			"text": "Lego Group's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 89
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 87,
			"stars": 0,
			"csatScore": 87,
			"text": "Lego Group's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 87
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 92,
			"stars": 0,
			"csatScore": 92,
			"text": "Lego Group's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 92
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 78,
			"stars": 0,
			"csatScore": 78,
			"text": "Lego Group's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 78
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Lego Group's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Lego Group's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 82,
			"stars": 0,
			"csatScore": 82,
			"text": "Lego Group's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 82
		},
		{
			"label": "Biotech and Pharmaceuticals",
			"groupId": 503,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Lego Group's Customer Satisfaction score is  rated by Biotech and Pharmaceuticals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 91,
			"stars": 0,
			"csatScore": 91,
			"text": "Lego Group's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 91
		},
		{
			"label": "Business Supplies and Equipment",
			"groupId": 505,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Lego Group's Customer Satisfaction score is  rated by Business Supplies and Equipment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Chemicals",
			"groupId": 506,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Lego Group's Customer Satisfaction score is  rated by Chemicals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Lego Group's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Lego Group's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Lego Group's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Lego Group's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Lego Group's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Lego Group's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Lego Group's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Lego Group's Customer Satisfaction score is  rated by Logistics and Supply Chain customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Lego Group's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Mechanical, Civil or Industrial Engineering",
			"groupId": 536,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Lego Group's Customer Satisfaction score is  rated by Mechanical, Civil or Industrial Engineering customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Media and Entertainment",
			"groupId": 537,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Lego Group's Customer Satisfaction score is  rated by Media and Entertainment customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Military and Defense",
			"groupId": 538,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Lego Group's Customer Satisfaction score is  rated by Military and Defense customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Lego Group's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Public Relations and Communications",
			"groupId": 550,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "Lego Group's Customer Satisfaction score is  rated by Public Relations and Communications customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 91,
			"stars": 0,
			"csatScore": 91,
			"text": "Lego Group's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 91
		},
		{
			"label": "Telecommunications",
			"groupId": 564,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Lego Group's Customer Satisfaction score is  rated by Telecommunications customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Warehousing",
			"groupId": 570,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Lego Group's Customer Satisfaction score is  rated by Warehousing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		}
	]
}

Tech	89
Accounting	87
Aerospace and Aviation	92
Architecture and Planning	78
Arts and Entertainment	100
Automotive and Transportation	60
Banking and Financial Services	82
Biotech and Pharmaceuticals	75
Business and Consumer Services	91
Business Supplies and Equipment	67
Chemicals	67
Construction	100
Consulting	100
Education	100
Government and Public Policy	100
Healthcare, Hospitals and Medicine	100
Hospitality	100
Legal	75
Logistics and Supply Chain	75
Marketing, Advertising and Research	100
Mechanical, Civil or Industrial Engineering	100
Media and Entertainment	100
Military and Defense	100
Non-Profit	100
Public Relations and Communications	83
Retail	91
Telecommunications	100
Warehousing	33

Lego Group Customer Satisfaction vs. Competitors

Compared to its competitors, Lego Group's Customer Satisfaction score is rated right above Mattel, Inc..

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Mattel, Inc.	85%
	Hasbro	75%

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Customer Satisfaction for Other Consumer Goods Brands

In the Consumer Goods industry, Lego Group's Customer Satisfaction score is rated right above Red Bull.

COMPANY		Customer Satisfaction (CSAT) Score
	Lego Group	89%
	Red Bull	83%
	Colgate Palmolive	83%
	Bath & Body Works	81%
	Hershey Company	80%
	Crocs	79%
	Gucci	79%
	Tiffany & Co	72%

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Lego Group Customer Service

4.2/5

Lego Group has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.

Sign Up to unlock Lego Group's overall Customer Service score rated by its users and customers.

About Lego Group's Customer Service

Address

555 Taylor Road, Enfield, CT 06082

Website

https://www.lego.com/en-us

Quick Insights into Lego Group Customer Service

Lego Group's Customer Service score was rated highest by customers from the Military and Defense industry, and rated lowest by customers from the Warehousing industry.

Sign Up to unlock insights into how customers have ranked Lego Group's Customer Service score.

Ranked Lego Group Customer Service the Highest

Military and Defense	5
36-40	4.6
Caucasian	4.4

Ranked Lego Group Customer Service the Lowest

61-65	3.3
Native American	3.2
Warehousing	2

Lego Group Customer Service Score by Gender

Male customers rated Lego Group's Customer Service score 0.1 stars higher than Female customers.

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Male

4.3/5

Female

4.2/5

Lego Group Customer Service Score by Ethnicity

Lego Group's Customer Service score was rated the highest by Caucasian customers, and the lowest by Native American customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.4	Caucasian	4.4
Hispanic or Latino 4.3	Hispanic or Latino	4.3
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 4.2	Asian or Pacific Islander	4.2
Native American 3.2	Native American	3.2
Other 4.3	Other	4.3

Lego Group Customer Service Score by Age

Lego Group's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Lego Group.

100

Summary	Age	Customer Service Score
18-25 4.3	18-25	4.3
26-30 4.3	26-30	4.3
31-35 4.1	31-35	4.1
36-40 4.6	36-40	4.6
41-45 4.5	41-45	4.5
46-50 4	46-50	4
51-55 4.4	51-55	4.4
56-60 4.1	56-60	4.1
61-65 3.3	61-65	3.3
66+ 3.5	66+	3.5

Lego Group Customer Service Score by Usage

Lego Group's Customer Service score was rated the highest by customers who have used Lego Group's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.9
1 to 2 Years	4.2
2 to 5 Years	4.2
5 to 10 Years	4.1
Over 10 Years	4.4

Lego Group Customer Service Score by Industry

Lego Group's Customer Service score was rated the highest by Military and Defense industry customers, and the lowest by Warehousing industry customers.

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Tech	4.1
Accounting	4.3
Aerospace and Aviation	4.7
Architecture and Planning	3.9
Arts and Entertainment	4.4
Automotive and Transportation	4.3
Banking and Financial Services	4.2
Beverage, Wine and Spirits	4.5
Biotech and Pharmaceuticals	4.4
Business and Consumer Services	4.4
Business Supplies and Equipment	3.4
Chemicals	4.8
Computer Hardware	4.5
Construction	4.4
Consulting	4.3
Consumer Goods	4.6
Education	4.4
Fishing and Farming	2.6
Government and Public Policy	4.4
Healthcare, Hospitals and Medicine	4.5
Hospitality	4.3
Insurance	4.3
Legal	3.4
Logistics and Supply Chain	4.5
Manufacturing and Machinery	4.8
Marketing, Advertising and Research	4.1
Mechanical, Civil or Industrial Engineering	4.6
Media and Entertainment	3.8
Military and Defense	5
Non-Profit	4.3
Public Relations and Communications	4.5
Retail	4.5
Telecommunications	4.3
Warehousing	2

Lego Group Customer Service vs. Competitors

Compared to its competitors, Lego Group's Customer Service score is rated right above Mattel, Inc..

COMPANY		Customer Service Score
	Lego Group	4.2/5
	Mattel, Inc.	3.8/5
	Hasbro	3.7/5

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Customer Service for Other Consumer Goods Brands

In the Consumer Goods industry, Lego Group's Customer Service score is rated right above Gucci.

COMPANY		Customer Service Score
	Lego Group	4.2/5
	Gucci	4/5
	Red Bull	4/5
	Colgate Palmolive	4/5
	Bath & Body Works	4/5
	Hershey Company	3.9/5
	Crocs	3.8/5
	Tiffany & Co	3.8/5

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Lego Group as an Employer

4.3/5

Lego Group has a 4.3/5 stars for its overall company culture rated by their employees

top

10%

CEO of Lego Group

Niels Christiansen

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Lego Group scored a 54 for Net Promoter Score and a 36 for Employee Net Promoter Score. NPS gauges how likely a customer of Lego Group would recommend the brand to a friend. ENPS measures how likely Lego Group employees would recommend working at Lego Group to a friend.

Net Promoter Score

NPS Score

69%	Promoters
16%	Passive
15%	Detractors

Employee Net Promoter Score

eNPS Score

63%	Promoters
10%	Passive
27%	Detractors

Global Ranking Snapshot

Lego Group is ranked #20 in the Global Top 100 Brands. It ranks just behind REI and just ahead of Delta Air Lines.

RANK			INDUSTRY
18	Headspace	Russell Glass	Health and Wellness
19	REI	Eric Artz	Retail
20	Lego Group	Niels Christiansen	Consumer Goods
21	Delta Air Lines	Ed Bastian	Travel and Hospitality
22	Microsoft	Satya Nadella	Tech
23	Instagram	Adam Mosseri	Media and Entertainment
24	Southwest Airlines	Robert E. Jordan	Travel and Hospitality

Consumer Goods Ranking Snapshot

Lego Group is ranked #1 in the Consumer Goods Industry. It ranks just ahead of Red Bull.

RANK		Location
1	Lego Group	Enfield, CT
2	Red Bull	Santa Monica, CA
3	Colgate Palmolive	New York City, NY
4	Bath & Body Works	Reynoldsburg, OH
5	Hershey Company	Hershey, PA
6	Crocs	Broomfield, CO
7	Gucci	Florence

Lego Group is ranked #14 in Top Brands for MillennialsAwards & Recognition

Awards & Recognition

About Lego Group's Brand

Brand at a Glance

Julia Goldin

Lego Group Ranking

Lego Group NPS

Lego Group Overall NPS

Lego Group NPS Trend

How Other Brands Compare

What is NPS

Lego Group NPS by Gender

Male

Female

Lego Group NPS by Ethnicity

Lego Group NPS by Age

Lego Group NPS by Usage

Lego Group NPS vs. Competitors

Lego Group NPS vs Companies in Consumer Goods

Lego Group Customer Reviews

Lego Group Customer Loyalty

Lego Group Customer Loyalty Score by Gender

Lego Group Customer Loyalty Score by Ethnicity

Lego Group Customer Loyalty Score by Age

Lego Group Customer Loyalty Score by Usage

Lego Group Customer Loyalty Score by Industry

Lego Group Customer Loyalty vs. Competitors

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Customer Loyalty for Other Consumer Goods Brands

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Lego Group Product Quality

Lego Group Product Information

Quick Insights into Lego Group Product Quality

Ranked Lego Group Product Quality the Highest

Ranked Lego Group Product Quality the Lowest

Lego Group Product Quality Score by Gender

Male

Female

Lego Group Product Quality Score by Ethnicity

Lego Group Product Quality Score by Age

Lego Group Product Quality Score by Usage

Lego Group Product Quality Score by Industry

Lego Group Product Quality vs. Competitors

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Product Quality for Other Consumer Goods Brands

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Lego Group Pricing

Lego Group ROI & Value For Money

Lego Group Pricing Plans

Quick Insights into Lego Group ROI

Ranked Lego Group ROI the Highest

Ranked Lego Group ROI the Lowest

Lego Group ROI Score by Gender

Male

Female

Lego Group ROI Score by Ethnicity

Lego Group ROI Score by Age

Lego Group ROI Score by Usage

Lego Group ROI Score by Industry

Lego Group Pricing vs. Competitors

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ROI for Other Consumer Goods Brands

Unlock Lego Group ROI vs. Companies in Consumer Goods Data

Lego Group Customer Satisfaction (CSAT)

Lego Group Customer Satisfaction (CSAT) Score

What is Customer Satisfaction (CSAT) Score

Quick Insights into Lego Group Customer Satisfaction

Ranked Lego Group Customer Satisfaction the Highest

Ranked Lego Group Customer Satisfaction the Lowest

Lego Group Customer Satisfaction Score by Gender

Lego Group Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CSAT according to Hispanic or Latino

CSAT according to African American/Black

CSAT according to Asian or Pacific Islander

CSAT according to Native American

CSAT according to Other

Lego Group Customer Satisfaction Score by Age

Lego Group Customer Satisfaction Score by Usage

Lego Group Customer Satisfaction Score by Industry

Lego Group is ranked #14 in Top Brands for Millennials
Awards & Recognition