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REI is

Ranked

#19

Global Top 100 Brands

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REI

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REI

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REI is ranked #8 in Top Brands for Millennials
Awards & Recognition

About REI's Brand

Cooperative, selling outdoor recreation gear, sporting goods, and clothing via some 143 retail stores in 36 states, catalogs, and the web. REI’s brand is ranked #19 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of REI. When compared to other organizations within the Retail industry, REI is ranked #5. Among its major competitors, REI is ranked in 2nd place for NPS while Patagonia is 1st, and DICK'S Sporting Goods is 3rd. Overall, REI has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $373.70M

Brand at a Glance

87%

Customer Loyalty

4.3/5

Product Quality

4.1/5

Pricing

4.4/5

Customer Service

REI CMO

Vivienne Long

REI Ranking

^#19 / 100 in Global Best Brands
^#8 in Top Brands for Millennials
^#5 in Retail
^#2 / 4 of its competitors

REI NPS

REI's Net Promoter Score (NPS) is a 53 with 68% Promoters, 17% Passives, and 15% Detractors. Net Promoter Score tracks whether REI's customers would recommend using the product based on a scale of -100 to 100.

REI Overall NPS

NPS

68%	Promoters
17%	Passives
15%	Detractors

REI NPS Trend

-100

-50

100

Summary	Date	Score
Dec 2024 53	Dec 2024	53
Jan 2025 53	Jan 2025	53
Feb 2025 53	Feb 2025	53
Mar 2025 53	Mar 2025	53
Apr 2025 53	Apr 2025	53
May 2025 53	May 2025	53
Jul 2025 53	Jul 2025	53
Aug 2025 53	Aug 2025	53
Sep 2025 53	Sep 2025	53
Oct 2025 53	Oct 2025	53
Nov 2025 51	Nov 2025	51
Dec 2025 53	Dec 2025	53

How Other Brands Compare

REI is ranked second for NPS among its competitors. Patagonia and DICK'S Sporting Goods come in first and third, with Columbia Sportswear coming in at #4. Among those competitors, it is the lowest valued company behind Columbia Sportswear.

	REI	Patagonia	DICK'S Sporting Goods	Columbia Sportswear
Global Ranking	#19	#163	#244	#266
NPS	53	60	31	17
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	-	Neutral	-
Valuation Updated every 24 hours for public companies	$373.70M	-	$1.88B	$6.99B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

REI NPS by Gender

Female customers rated REI's NPS 19 points higher than Male customers.

Male

REI's NPS was rated 49 by Male customers on Comparably.

66%

Promoters

17%

Passives

17%

Detractors

Female

REI's NPS was rated 68 by Female customers on Comparably.

77%

Promoters

14%

Passives

Detractors

REI NPS by Ethnicity

REI's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 60	Caucasian	60
Hispanic or Latino 73	Hispanic or Latino	73
African American/Black 14	African American/Black	14
Asian or Pacific Islander 46	Asian or Pacific Islander	46
Native American 67	Native American	67
Other 47	Other	47

REI NPS by Age

REI's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

81%

16%

26-30

79%

11%

10%

31-35

79%

12%

36-40

77%

13%

10%

41-45

53%

31%

16%

46-50

57%

31%

12%

51-55

80%

13%

56-60

69%

25%

61-65

71%

29%

66+

43%

13%

44%

REI NPS by Usage

REI's NPS was rated the highest by customers who have used REI's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 21	Less than 1 Year	21
1 to 2 Years 45	1 to 2 Years	45
2 to 5 Years 78	2 to 5 Years	78
5 to 10 Years 76	5 to 10 Years	76
Over 10 Years 53	Over 10 Years	53

REI NPS vs. Competitors

Compared to its competitors, REI's NPS is rated right above DICK'S Sporting Goods, and is preceded by Patagonia.

COMPANY		NPS Score
	Patagonia	60
	REI	53
	DICK'S Sporting Goods	31
	Columbia Sportswear	17
	The North Face	15
	Backcountry.com	-2
	Big 5 Sporting Goods Corporation	-20

REI NPS vs Companies in Retail

In the Retail industry, REI's NPS is rated right above Costco.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16

REI Customer Reviews

Out of the 72 REI customer reviews 63 were positive and 9 were constructive. REI customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

REI Customer Loyalty

87%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

87% of REI users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

87%

13%

REI Customer Loyalty Score by Gender

Female customers rated REI's Customer Loyalty score 4% higher than Male customers.

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Male

87%

Yes

Female

91%

Yes

REI Customer Loyalty Score by Ethnicity

REI's Customer Loyalty score was rated the highest by Native American customers, and the lowest by African American/Black customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

100

out of 100

Native American

out of 100

Other

REI Customer Loyalty Score by Age

REI's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of REI.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 92%	18-25	92%
26-30 91%	26-30	91%
31-35 89%	31-35	89%
36-40 91%	36-40	91%
41-45 86%	41-45	86%
46-50 97%	46-50	97%
51-55 88%	51-55	88%
56-60 100%	56-60	100%
61-65 74%	61-65	74%
66+ 66%	66+	66%

REI Customer Loyalty Score by Usage

REI's Customer Loyalty score was rated the highest by customers who have used REI's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	66%
1 to 2 Years	84%
2 to 5 Years	92%
5 to 10 Years	93%
Over 10 Years	92%

REI Customer Loyalty Score by Industry

REI's Customer Loyalty score was rated the highest by Banking and Financial Services industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	90%
Accounting	73%
Aerospace and Aviation	93%
Architecture and Planning	85%
Arts and Entertainment	67%
Automotive and Transportation	85%
Banking and Financial Services	100%
Beverage, Wine and Spirits	78%
Biotech and Pharmaceuticals	70%
Business and Consumer Services	100%
Consulting	70%
Education	89%
Government and Public Policy	100%
Healthcare, Hospitals and Medicine	87%
Hospitality	100%
Insurance	100%
Marketing, Advertising and Research	89%
Military and Defense	100%
Non-Profit	82%
Professional Services	100%
Public Safety	100%
Recreational Facilities and Services	100%
Retail	92%

REI Customer Loyalty vs. Competitors

Compared to its competitors, REI's Customer Loyalty score is rated right above Patagonia.

COMPANY		Customer Loyalty Score
	REI	87%
	Patagonia	81%
	Big 5 Sporting Goods Corporation	79%
	Columbia Sportswear	77%
	DICK'S Sporting Goods	75%
	The North Face	71%
	Backcountry.com	63%

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Customer Loyalty for Other Retail Brands

In the Retail industry, REI's Customer Loyalty score is rated right above American Eagle Outfitters, and is preceded by Amazon.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Chipotle	76%

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REI Product Quality

4.3/5

REI has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.

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REI Product Information

REI’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated REI's product the highest. Reviewers from the Marketing, Advertising and Research industry rated REI the lowest at 4.8.

Website: https://www.rei.com

Company Size: 10,000+ Employees

Industry

Ecommerce and Marketplaces

Sports & Entertainment

Quick Insights into REI Product Quality

REI's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by Native American customers.

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Ranked REI Product Quality the Highest

Banking and Financial Services	5
46-50	4.7
5 to 10 Years	4.7

Ranked REI Product Quality the Lowest

66+	3.4
Accounting	3.4
Native American	3

REI Product Quality Score by Gender

Female customers rated REI's Product Quality score 0.2 stars higher than Male customers.

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Male

4.4/5

Female

4.6/5

REI Product Quality Score by Ethnicity

REI's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 4.5	Caucasian	4.5
Hispanic or Latino 4.7	Hispanic or Latino	4.7
African American/Black 4	African American/Black	4
Asian or Pacific Islander 4.4	Asian or Pacific Islander	4.4
Native American 3	Native American	3
Other 4.3	Other	4.3

REI Product Quality Score by Age

REI's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4.6	18-25	4.6
26-30 4.4	26-30	4.4
31-35 4.4	31-35	4.4
36-40 4.6	36-40	4.6
41-45 4.3	41-45	4.3
46-50 4.7	46-50	4.7
51-55 4.5	51-55	4.5
56-60 4.6	56-60	4.6
61-65 4.5	61-65	4.5
66+ 3.4	66+	3.4

REI Product Quality Score by Usage

REI's Product Quality score was rated the highest by customers who have used REI's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.9
1 to 2 Years	4.3
2 to 5 Years	4.5
5 to 10 Years	4.7
Over 10 Years	4.5

REI Product Quality Score by Industry

REI's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.

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Tech	4.1
Accounting	3.4
Aerospace and Aviation	4
Architecture and Planning	4.1
Arts and Entertainment	4.2
Automotive and Transportation	4.2
Banking and Financial Services	5
Beverage, Wine and Spirits	4.5
Biotech and Pharmaceuticals	5
Business and Consumer Services	4.9
Consulting	4.6
Education	4.7
Government and Public Policy	4.5
Healthcare, Hospitals and Medicine	4.6
Hospitality	4.6
Insurance	5
Marketing, Advertising and Research	4.8
Military and Defense	4.5
Non-Profit	4.6
Professional Services	5
Public Safety	5
Recreational Facilities and Services	5
Retail	4.7

REI Product Quality vs. Competitors

Compared to its competitors, REI's Product Quality score is rated right above DICK'S Sporting Goods, and is preceded by Patagonia.

COMPANY		Product Quality Score
	Patagonia	4.5/5
	REI	4.3/5
	DICK'S Sporting Goods	3.8/5
	Columbia Sportswear	3.8/5
	Big 5 Sporting Goods Corporation	3.7/5
	The North Face	3.7/5
	Backcountry.com	3.4/5

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Product Quality for Other Retail Brands

In the Retail industry, REI's Product Quality score is rated right above Costco.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5

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REI Pricing

REI ROI & Value For Money

4.1/5

REI has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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REI Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Recreational Facilities and Services industry. The users from the Accounting industry think that they had the lowest ROI from REI.

Quick Insights into REI ROI

REI's ROI score was rated highest by customers from the Recreational Facilities and Services industry, and rated lowest by customers ages 66+.

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Ranked REI ROI the Highest

Recreational Facilities and Services	4.9
Hispanic or Latino	4.4
26-30	4.3

Ranked REI ROI the Lowest

Less than 1 Year	3.6
Accounting	3.5
66+	3.3

REI ROI Score by Gender

Female customers rated REI's ROI score 0.4 stars higher than Male customers.

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Male

3.9/5

Female

4.3/5

REI ROI Score by Ethnicity

REI's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4	Caucasian	4
Hispanic or Latino 4.4	Hispanic or Latino	4.4
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Native American 4.3	Native American	4.3
Other 3.8	Other	3.8

REI ROI Score by Age

REI's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4.2	18-25	4.2
26-30 4.3	26-30	4.3
31-35 4.2	31-35	4.2
36-40 4.2	36-40	4.2
41-45 3.8	41-45	3.8
46-50 4.2	46-50	4.2
51-55 4.1	51-55	4.1
56-60 4.1	56-60	4.1
61-65 3.8	61-65	3.8
66+ 3.3	66+	3.3

REI ROI Score by Usage

REI's ROI score was rated the highest by customers who have used REI's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.6
1 to 2 Years	4.2
2 to 5 Years	4.2
5 to 10 Years	4.2
Over 10 Years	4.1

REI ROI Score by Industry

REI's ROI score was rated the highest by Recreational Facilities and Services industry customers, and the lowest by Accounting industry customers.

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Tech	3.8
Accounting	3.5
Aerospace and Aviation	4
Architecture and Planning	4.1
Arts and Entertainment	3.9
Automotive and Transportation	3.8
Banking and Financial Services	4.5
Beverage, Wine and Spirits	4.4
Biotech and Pharmaceuticals	4.8
Business and Consumer Services	4.4
Consulting	4.3
Education	4.4
Government and Public Policy	3.9
Healthcare, Hospitals and Medicine	4.1
Hospitality	3.7
Insurance	4.8
Marketing, Advertising and Research	4.4
Military and Defense	4
Non-Profit	4.3
Professional Services	4.4
Public Safety	4.8
Recreational Facilities and Services	4.9
Retail	4.2

REI Pricing vs. Competitors

Compared to its competitors, REI's ROI score is rated right above DICK'S Sporting Goods, and is preceded by Patagonia.

COMPANY		Pricing Score
	Patagonia	4.2/5
	REI	4.1/5
	DICK'S Sporting Goods	3.6/5
	Columbia Sportswear	3.6/5
	The North Face	3.4/5
	Backcountry.com	3.2/5
	Big 5 Sporting Goods Corporation	3.2/5

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ROI for Other Retail Brands

In the Retail industry, REI's ROI score is rated right above Amazon, and is preceded by Costco.

COMPANY		Pricing Score
	Costco	4.1/5
	REI	4.1/5
	Amazon	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5

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REI Customer Satisfaction (CSAT)

REI Customer Satisfaction (CSAT) Score

85 / 100

REI has an overall Customer Satisfaction score of 85 rated by its users and customers.

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Very Satisfied	60%
Satisfied	25%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	1%
Very Dissatisfied	7%

Very Satisfied

60%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into REI Customer Satisfaction

REI's Customer Satisfaction score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers from the Accounting industry.

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Ranked REI Customer Satisfaction the Highest

Banking and Financial Services	100%
5 to 10 Years	98%
18-25	96%

Ranked REI Customer Satisfaction the Lowest

Less than 1 Year	70%
66+	67%
Accounting	51%

REI Customer Satisfaction Score by Gender

Female customers rated REI's Customer Satisfaction score 9 points higher than Male customers.

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83 / 100

Male

	Very Satisfied	57%
	Satisfied	26%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	3%
	Very Dissatisfied	9%

92 / 100

Female

	Very Satisfied	75%
	Satisfied	17%
	Neither Satisfied nor Dissatisfied	4%
	Dissatisfied	0%
	Very Dissatisfied	4%

REI Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

REI's Customer Satisfaction (CSAT) score was rated 88% according to Caucasian users and customers.

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88 / 100

Very Satisfied	69%
Satisfied	19%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	0%
Very Dissatisfied	8%

Very Satisfied

69%

Satisfied

19%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

REI's Customer Satisfaction (CSAT) score was rated 96% according to Hispanic or Latino users and customers.

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96 / 100

Very Satisfied	76%
Satisfied	20%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	4%

Very Satisfied

76%

Satisfied

20%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

REI's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.

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75 / 100

Very Satisfied	42%
Satisfied	33%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	0%
Very Dissatisfied	8%

Very Satisfied

42%

Satisfied

33%

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

REI's Customer Satisfaction (CSAT) score was rated 87% according to Asian or Pacific Islander users and customers.

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87 / 100

Very Satisfied	66%
Satisfied	21%
Neither Satisfied nor Dissatisfied	3%
Dissatisfied	3%
Very Dissatisfied	7%

Very Satisfied

66%

Satisfied

21%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Other

REI's Customer Satisfaction (CSAT) score was rated 82% according to Other users and customers.

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82 / 100

Very Satisfied	47%
Satisfied	35%
Neither Satisfied nor Dissatisfied	18%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

47%

Satisfied

35%

Neither Satisfied nor Dissatisfied

18%

Dissatisfied

Very Dissatisfied

REI Customer Satisfaction Score by Age

REI's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

96%

26-30

79%

31-35

84%

36-40

92%

41-45

86%

46-50

96%

51-55

91%

56-60

92%

61-65

67%

66+

67%

REI Customer Satisfaction Score by Usage

REI's Customer Satisfaction score was rated the highest by customers who have used REI's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	70
1 to 2 Years	83
2 to 5 Years	86
5 to 10 Years	98
Over 10 Years	89

REI Customer Satisfaction Score by Industry

REI's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.

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{
	"title": "REI Customer Satisfaction Score by Industry",
	"text": "REI's Customer Satisfaction score was rated the highest by Banking and Financial Services industry customers, and the lowest by Accounting industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 74,
			"stars": 0,
			"csatScore": 74,
			"text": "REI's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 74
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 51,
			"stars": 0,
			"csatScore": 51,
			"text": "REI's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 51
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 76,
			"stars": 0,
			"csatScore": 76,
			"text": "REI's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 76
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "REI's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 89,
			"stars": 0,
			"csatScore": 89,
			"text": "REI's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 89
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "REI's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "REI's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Beverage, Wine and Spirits",
			"groupId": 502,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "REI's Customer Satisfaction score is  rated by Beverage, Wine and Spirits customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "REI's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "REI's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 94,
			"stars": 0,
			"csatScore": 94,
			"text": "REI's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 94
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "REI's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "REI's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "REI's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Military and Defense",
			"groupId": 538,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "REI's Customer Satisfaction score is  rated by Military and Defense customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "REI's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "REI's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Public Safety",
			"groupId": 551,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "REI's Customer Satisfaction score is  rated by Public Safety customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 94,
			"stars": 0,
			"csatScore": 94,
			"text": "REI's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 94
		}
	]
}

Tech	74
Accounting	51
Aerospace and Aviation	76
Architecture and Planning	67
Arts and Entertainment	89
Automotive and Transportation	80
Banking and Financial Services	100
Beverage, Wine and Spirits	100
Business and Consumer Services	100
Consulting	100
Education	94
Government and Public Policy	100
Healthcare, Hospitals and Medicine	86
Marketing, Advertising and Research	100
Military and Defense	100
Non-Profit	100
Professional Services	100
Public Safety	100
Retail	94

REI Customer Satisfaction vs. Competitors

Compared to its competitors, REI's Customer Satisfaction score is rated right above DICK'S Sporting Goods, and is preceded by Patagonia.

COMPANY		Customer Satisfaction (CSAT) Score
	Patagonia	93%
	REI	85%
	DICK'S Sporting Goods	76%
	Columbia Sportswear	71%
	The North Face	65%
	Big 5 Sporting Goods Corporation	62%
	Backcountry.com	55%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, REI's Customer Satisfaction score is rated right above Costco.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%

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REI Customer Service

4.4/5

REI has an overall Customer Service score of 4.4 out of 5 stars rated by its users and customers.

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About REI's Customer Service

Address

Seattle, WA

Website

https://www.rei.com

Phone Number

(800) 426-4840

Quick Insights into REI Customer Service

REI's Customer Service score was rated highest by customers from the Biotech and Pharmaceuticals industry, and rated lowest by customers from the Accounting industry.

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Ranked REI Customer Service the Highest

Biotech and Pharmaceuticals	5
5 to 10 Years	4.6
Hispanic or Latino	4.6

Ranked REI Customer Service the Lowest

Less than 1 Year	3.9
66+	3.6
Accounting	3.5

REI Customer Service Score by Gender

Female customers rated REI's Customer Service score 0.3 stars higher than Male customers.

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Male

4.2/5

Female

4.5/5

REI Customer Service Score by Ethnicity

REI's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.3	Caucasian	4.3
Hispanic or Latino 4.6	Hispanic or Latino	4.6
African American/Black 4	African American/Black	4
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3
Native American 4	Native American	4
Other 4.1	Other	4.1

REI Customer Service Score by Age

REI's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 4.5	18-25	4.5
26-30 4.4	26-30	4.4
31-35 4.4	31-35	4.4
36-40 4.5	36-40	4.5
41-45 4.2	41-45	4.2
46-50 4.4	46-50	4.4
51-55 4.4	51-55	4.4
56-60 4.4	56-60	4.4
61-65 4.1	61-65	4.1
66+ 3.6	66+	3.6

REI Customer Service Score by Usage

REI's Customer Service score was rated the highest by customers who have used REI's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	3.9
1 to 2 Years	4.2
2 to 5 Years	4.5
5 to 10 Years	4.6
Over 10 Years	4.4

REI Customer Service Score by Industry

REI's Customer Service score was rated the highest by Biotech and Pharmaceuticals industry customers, and the lowest by Accounting industry customers.

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Tech	4.2
Accounting	3.5
Aerospace and Aviation	4.3
Architecture and Planning	4.1
Arts and Entertainment	4.1
Automotive and Transportation	4.6
Banking and Financial Services	4.7
Beverage, Wine and Spirits	4.1
Biotech and Pharmaceuticals	5
Business and Consumer Services	4.6
Consulting	4.6
Education	4.7
Government and Public Policy	4.7
Healthcare, Hospitals and Medicine	4.5
Hospitality	4.6
Insurance	4.6
Marketing, Advertising and Research	4.8
Military and Defense	4.6
Non-Profit	4.5
Professional Services	4.5
Public Safety	5
Recreational Facilities and Services	5
Retail	4.4

REI Customer Service vs. Competitors

Compared to its competitors, REI's Customer Service score is rated right above Patagonia.

COMPANY		Customer Service Score
	REI	4.4/5
	Patagonia	4.3/5
	DICK'S Sporting Goods	3.7/5
	Big 5 Sporting Goods Corporation	3.6/5
	Columbia Sportswear	3.5/5
	The North Face	3.4/5
	Backcountry.com	3.3/5

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Customer Service for Other Retail Brands

In the Retail industry, REI's Customer Service score is rated right above Costco.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5

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REI as an Employer

3.0/5

REI has a 3.0/5 stars for its overall company culture rated by their employees

bottom

10%

CEO of REI

Eric Artz

In the Bottom 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

REI scored a 53 for Net Promoter Score and a -13 for Employee Net Promoter Score. NPS gauges how likely a customer of REI would recommend the brand to a friend. ENPS measures how likely REI employees would recommend working at REI to a friend.

Net Promoter Score

NPS Score

68%	Promoters
17%	Passive
15%	Detractors

Employee Net Promoter Score

-13

eNPS Score

34%	Promoters
19%	Passive
47%	Detractors

Global Ranking Snapshot

REI is ranked #19 in the Global Top 100 Brands. It ranks just behind Headspace and just ahead of Lego Group.

RANK			INDUSTRY
17	Nintendo	Shuntaro Furukawa	Media and Entertainment
18	Headspace	Russell Glass	Health and Wellness
19	REI	Eric Artz	Retail
20	Lego Group	Niels Christiansen	Consumer Goods
21	Delta Air Lines	Ed Bastian	Travel and Hospitality
22	Microsoft	Satya Nadella	Tech
23	Instagram	Adam Mosseri	Media and Entertainment

Retail Ranking Snapshot

REI is ranked #5 in the Retail Industry. It ranks just behind Trader Joe's and just ahead of American Eagle Outfitters.

RANK		Location
3	Amazon	Seattle, WA
4	Trader Joe's	Monrovia, CA
5	REI	Seattle, WA
6	American Eagle Outfitters	Pittsburgh, PA
7	Bath & Body Works	Reynoldsburg, OH
8	Chipotle	Newport Beach, CA
9	Crocs	Broomfield, CO

REI is ranked #8 in Top Brands for MillennialsAwards & Recognition

Awards & Recognition

About REI's Brand

Brand at a Glance

Vivienne Long

REI Ranking

REI NPS

REI Overall NPS

REI NPS Trend

How Other Brands Compare

What is NPS

REI NPS by Gender

Male

Female

REI NPS by Ethnicity

REI NPS by Age

REI NPS by Usage

REI NPS vs. Competitors

REI NPS vs Companies in Retail

REI Customer Reviews

REI Customer Loyalty

REI Customer Loyalty Score by Gender

REI Customer Loyalty Score by Ethnicity

REI Customer Loyalty Score by Age

REI Customer Loyalty Score by Usage

REI Customer Loyalty Score by Industry

REI Customer Loyalty vs. Competitors

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Customer Loyalty for Other Retail Brands

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REI Product Quality

REI Product Information

Industry

Quick Insights into REI Product Quality

Ranked REI Product Quality the Highest

Ranked REI Product Quality the Lowest

REI Product Quality Score by Gender

Male

Female

REI Product Quality Score by Ethnicity

REI Product Quality Score by Age

REI Product Quality Score by Usage

REI Product Quality Score by Industry

REI Product Quality vs. Competitors

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Product Quality for Other Retail Brands

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REI Pricing

REI ROI & Value For Money

REI Pricing Plans

Quick Insights into REI ROI

Ranked REI ROI the Highest

Ranked REI ROI the Lowest

REI ROI Score by Gender

Male

Female

REI ROI Score by Ethnicity

REI ROI Score by Age

REI ROI Score by Usage

REI ROI Score by Industry

REI Pricing vs. Competitors

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ROI for Other Retail Brands

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REI Customer Satisfaction (CSAT)

REI Customer Satisfaction (CSAT) Score

What is Customer Satisfaction (CSAT) Score

Quick Insights into REI Customer Satisfaction

Ranked REI Customer Satisfaction the Highest

Ranked REI Customer Satisfaction the Lowest

REI Customer Satisfaction Score by Gender

REI Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CSAT according to Hispanic or Latino

CSAT according to African American/Black

CSAT according to Asian or Pacific Islander

CSAT according to Other

REI Customer Satisfaction Score by Age

REI Customer Satisfaction Score by Usage

REI Customer Satisfaction Score by Industry

REI is ranked #8 in Top Brands for Millennials
Awards & Recognition