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NPS
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Chipotle is ranked #45 in Global Top 100 BrandsAwards & Recognition
Chipotle is ranked #45 in Global Top 100 Brands
Awards & Recognition
About Chipotle's Brand
Real Food. Real People. Real Opportunities. instagram.com/peopleofchipotle Chipotle’s brand is ranked #45 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Chipotle. When compared to other organizations within the Travel and Hospitality industry, Chipotle is ranked #6. Among its major competitors, Chipotle is ranked in 3rd place for NPS while Sweetgreen is 1st, and McDonald's is 2nd. Overall, Chipotle has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $41.46B
Brand at a Glance
76%
Customer Loyalty
3.8/5
Product Quality
3.5/5
Pricing
3.6/5
Customer Service
Chipotle CMO
Chris Brandt
Chris Brandt joined Chipotle as Chief Marketing Officer in April 2018. Prior to joining Chipotle, Mr. Brandt was Executive Vice President and Chief Brand Officer of Bloomin’ Brands, Inc. from May 2016 through December 2017. Mr. Brandt was previously Chief Brand Officer/Chief Marketing Officer for Taco Bell, a subsidiary of Yum! Brands, Inc., from May 2013 to May 2016, and was a Senior Director and Vice President of Marketing for Taco Bell from November 2010 to May 2013. Mr. Brandt has an undergraduate degree in Economics from UC San Diego and an MBA from the Anderson School at UCLA.
Chipotle Ranking
- #45 / 100 in Global Best Brands
- #6 in Travel and Hospitality
- #3 / 3 of its competitors
Chipotle NPS
Chipotle's Net Promoter Score (NPS) is a 16 with 50% Promoters, 16% Passives, and 34% Detractors. Net Promoter Score tracks whether Chipotle's customers would recommend using the product based on a scale of -100 to 100.
Chipotle Overall NPS
| 50% | Promoters |
|---|---|
| 16% | Passives |
| 34% | Detractors |
Chipotle NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2025 18 | Jan 2025 | 18 |
Feb 2025 18 | Feb 2025 | 18 |
Mar 2025 17 | Mar 2025 | 17 |
Apr 2025 15 | Apr 2025 | 15 |
Jun 2025 15 | Jun 2025 | 15 |
Jul 2025 17 | Jul 2025 | 17 |
Aug 2025 18 | Aug 2025 | 18 |
Sep 2025 16 | Sep 2025 | 16 |
Oct 2025 16 | Oct 2025 | 16 |
Nov 2025 16 | Nov 2025 | 16 |
Dec 2025 16 | Dec 2025 | 16 |
Jan 2026 16 | Jan 2026 | 16 |
How Other Brands Compare
Chipotle is ranked third for NPS among its competitors. Sweetgreen and McDonald's come in first and second. Among those competitors, it is the second most valued company behind McDonald's.
 Chipotle |  McDonald's |  Sweetgreen | |
| Global Ranking | #45 | #85 | #- |
| NPS | 16 | 19 | 34 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $41.46B | $167.91B | $1.65B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Chipotle NPS by Gender
Female customers rated Chipotle's NPS 4 points higher than Male customers.
Male
6
Chipotle's NPS was rated 6 by Male customers on Comparably.
44%
Promoters
18%
Passives
38%
Detractors
Female
10
Chipotle's NPS was rated 10 by Female customers on Comparably.
46%
Promoters
18%
Passives
36%
Detractors
Chipotle NPS by Ethnicity
Chipotle's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -11 | Caucasian | -11 |
Hispanic or Latino -12 | Hispanic or Latino | -12 |
African American/Black -8 | African American/Black | -8 |
Asian or Pacific Islander 20 | Asian or Pacific Islander | 20 |
Other -42 | Other | -42 |
Chipotle NPS by Age
Chipotle's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Chipotle NPS by Usage
Chipotle's NPS was rated the highest by customers who have used Chipotle's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 31 | 1 to 2 Years | 31 |
2 to 5 Years 22 | 2 to 5 Years | 22 |
5 to 10 Years -1 | 5 to 10 Years | -1 |
Over 10 Years 27 | Over 10 Years | 27 |
Chipotle NPS vs. Competitors
Compared to its competitors, Chipotle's NPS is rated right below McDonald's.
| COMPANY | NPS Score | |
|---|---|---|
| Sweetgreen | 34 |
| McDonald's | 19 |
| Chipotle | 16 |
Chipotle NPS vs Companies in Travel and Hospitality
In the Travel and Hospitality industry, Chipotle's NPS is rated right above Dunkin', and is preceded by Airbnb.
| COMPANY | NPS Score | |
|---|---|---|
 | In-N-Out Burger | 63 |
 | Southwest Airlines | 47 |
 | Delta Air Lines | 43 |
 | Ritz-Carlton | 38 |
 | Starbucks | 30 |
 | Airbnb | 24 |
| Chipotle | 16 |
 | Dunkin' | 12 |
Chipotle Customer Reviews
Out of the 17 Chipotle customer reviews 12 were positive and 5 were constructive. Chipotle customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Chipotle Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Chipotle users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Chipotle Customer Loyalty Score by Gender
Female customers rated Chipotle's Customer Loyalty score 15% higher than Male customers.
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Male
66%
Yes
Female
81%
Yes
Chipotle Customer Loyalty Score by Ethnicity
Chipotle's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Chipotle.
71
out of 100
Caucasian
50
out of 100
Hispanic or Latino
100
out of 100
African American/Black
73
out of 100
Asian or Pacific Islander
70
out of 100
Other
Chipotle Customer Loyalty Score by Age
Chipotle's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Chipotle.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 85% | 26-30 | 85% |
31-35 85% | 31-35 | 85% |
36-40 78% | 36-40 | 78% |
41-45 10% | 41-45 | 10% |
46-50 40% | 46-50 | 40% |
51-55 73% | 51-55 | 73% |
56-60 74% | 56-60 | 74% |
61-65 64% | 61-65 | 64% |
66+ 82% | 66+ | 82% |
Chipotle Customer Loyalty Score by Usage
Chipotle's Customer Loyalty score was rated the highest by customers who have used Chipotle's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Chipotle Customer Loyalty Score by Industry
Chipotle's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Restaurants industry customers.
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Chipotle Customer Loyalty vs. Competitors
Compared to its competitors, Chipotle's Customer Loyalty score is rated right below McDonald's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Sweetgreen | 80% |
| McDonald's | 79% |
| Chipotle | 76% |
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Customer Loyalty for Other Travel and Hospitality Brands
In the Travel and Hospitality industry, Chipotle's Customer Loyalty score is rated right above Airbnb, and is preceded by Starbucks.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| In-N-Out Burger | 88% |
| Southwest Airlines | 85% |
| Delta Air Lines | 83% |
| Dunkin' | 80% |
| Ritz-Carlton | 79% |
| Starbucks | 78% |
| Chipotle | 76% |
| Airbnb | 76% |
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Chipotle Product Quality
3.8/5
Chipotle has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Chipotle Product Information
Chipotle’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Chipotle's product the highest. Reviewers from the Architecture and Planning industry rated Chipotle the lowest at 3.
- Company Size
- 10,000+ Employees
Industry
Restaurants
Quick Insights into Chipotle Product Quality
Chipotle's Product Quality score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Restaurants industry.
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Ranked Chipotle Product Quality the Highest
Ranked Chipotle Product Quality the Lowest
Chipotle Product Quality Score by Gender
Chipotle's Product Quality score was rated 3.4 by both Female and Male customers on Comparably.
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Male
3.4/5
Female
3.4/5
Chipotle Product Quality Score by Ethnicity
Chipotle's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 2.4 | African American/Black | 2.4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 2.1 | Other | 2.1 |
Chipotle Product Quality Score by Age
Chipotle's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.4 | 26-30 | 4.4 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.1 | 36-40 | 3.1 |
41-45 2.7 | 41-45 | 2.7 |
46-50 3.1 | 46-50 | 3.1 |
51-55 2.5 | 51-55 | 2.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.3 | 61-65 | 2.3 |
66+ 3.4 | 66+ | 3.4 |
Chipotle Product Quality Score by Usage
Chipotle's Product Quality score was rated the highest by customers who have used Chipotle's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Chipotle Product Quality Score by Industry
Chipotle's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Restaurants industry customers.
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Chipotle Product Quality vs. Competitors
Compared to its competitors, Chipotle's Product Quality score is rated right above McDonald's.
| COMPANY | Product Quality Score | |
|---|---|---|
| Chipotle | 3.8/5 |
| McDonald's | 3.7/5 |
| Sweetgreen | 3.7/5 |
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Product Quality for Other Travel and Hospitality Brands
In the Travel and Hospitality industry, Chipotle's Product Quality score is rated right above Airbnb, and is preceded by Ritz-Carlton.
| COMPANY | Product Quality Score | |
|---|---|---|
| In-N-Out Burger | 4.5/5 |
| Southwest Airlines | 4.1/5 |
| Starbucks | 4.1/5 |
| Delta Air Lines | 4.1/5 |
| Ritz-Carlton | 4/5 |
| Chipotle | 3.8/5 |
| Airbnb | 3.7/5 |
| Dunkin' | 3.6/5 |
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Chipotle Pricing
Chipotle ROI & Value For Money
3.5/5
Chipotle has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Chipotle Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Restaurants industry think that they had the lowest ROI from Chipotle.
Quick Insights into Chipotle ROI
Chipotle's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Restaurants industry.
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Ranked Chipotle ROI the Highest
Ranked Chipotle ROI the Lowest
Chipotle ROI Score by Gender
Chipotle's ROI score was rated 3.2 by both Female and Male customers on Comparably.
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Male
3.2/5
Female
3.2/5
Chipotle ROI Score by Ethnicity
Chipotle's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Chipotle.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 2.7 | African American/Black | 2.7 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 1.9 | Other | 1.9 |
Chipotle ROI Score by Age
Chipotle's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Chipotle.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.2 | 31-35 | 3.2 |
36-40 3.1 | 36-40 | 3.1 |
41-45 2.6 | 41-45 | 2.6 |
46-50 3 | 46-50 | 3 |
51-55 2 | 51-55 | 2 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.8 | 61-65 | 2.8 |
66+ 2.9 | 66+ | 2.9 |
Chipotle ROI Score by Usage
Chipotle's ROI score was rated the highest by customers who have used Chipotle's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Chipotle ROI Score by Industry
Chipotle's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Restaurants industry customers.
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Chipotle Pricing vs. Competitors
Compared to its competitors, Chipotle's ROI score is rated right below McDonald's.
| COMPANY | Pricing Score | |
|---|---|---|
| Sweetgreen | 3.6/5 |
| McDonald's | 3.6/5 |
| Chipotle | 3.5/5 |
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ROI for Other Travel and Hospitality Brands
In the Travel and Hospitality industry, Chipotle's ROI score is rated right above Dunkin', and is preceded by Airbnb.
| COMPANY | Pricing Score | |
|---|---|---|
| In-N-Out Burger | 4.4/5 |
| Southwest Airlines | 4/5 |
| Delta Air Lines | 3.9/5 |
| Ritz-Carlton | 3.8/5 |
| Starbucks | 3.6/5 |
| Airbnb | 3.5/5 |
| Chipotle | 3.5/5 |
| Dunkin' | 3.4/5 |
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Chipotle Customer Satisfaction (CSAT)
Chipotle Customer Satisfaction (CSAT) Score
62 / 100
Chipotle has an overall Customer Satisfaction score of 62 rated by its users and customers.
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Very Satisfied
45%
Satisfied
17%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
9%
Very Dissatisfied
21%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Chipotle Customer Satisfaction
Chipotle's Customer Satisfaction score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Restaurants industry.
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Ranked Chipotle Customer Satisfaction the Highest
Ranked Chipotle Customer Satisfaction the Lowest
Chipotle Customer Satisfaction Score by Gender
Male customers rated Chipotle's Customer Satisfaction score 9 points higher than Female customers.
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60 / 100
MaleVery Satisfied | 41% | |
|---|---|---|
Satisfied | 19% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 9% | |
Very Dissatisfied | 31% |
51 / 100
FemaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 9% | |
Very Dissatisfied | 34% |
Chipotle Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Chipotle's Customer Satisfaction (CSAT) score was rated 54% according to Caucasian users and customers.
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54 / 100
Very Satisfied
35%
Satisfied
19%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
4%
Very Dissatisfied
42%
CSAT according to Hispanic or Latino
Chipotle's Customer Satisfaction (CSAT) score was rated 44% according to Hispanic or Latino users and customers.
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44 / 100
Very Satisfied
44%
Satisfied
0%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
45%
CSAT according to African American/Black
Chipotle's Customer Satisfaction (CSAT) score was rated 54% according to African American/Black users and customers.
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54 / 100
Very Satisfied
45%
Satisfied
9%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
10%
Very Dissatisfied
27%
CSAT according to Asian or Pacific Islander
Chipotle's Customer Satisfaction (CSAT) score was rated 87% according to Asian or Pacific Islander users and customers.
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87 / 100
Very Satisfied
38%
Satisfied
49%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
13%
Very Dissatisfied
0%
CSAT according to Other
Chipotle's Customer Satisfaction (CSAT) score was rated 36% according to Other users and customers.
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36 / 100
Very Satisfied
27%
Satisfied
9%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
28%
Very Dissatisfied
36%
Chipotle Customer Satisfaction Score by Age
Chipotle's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 77% | |||||||||||||||
| 26-30 | 87% | |||||||||||||||
| 31-35 | 20% | |||||||||||||||
| 36-40 | 40% | |||||||||||||||
| 51-55 | 43% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 67% |
Chipotle Customer Satisfaction Score by Usage
Chipotle's Customer Satisfaction score was rated the highest by customers who have used Chipotle's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Chipotle Customer Satisfaction Score by Industry
Chipotle's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Restaurants industry customers.
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}Chipotle Customer Satisfaction vs. Competitors
Compared to its competitors, Chipotle's Customer Satisfaction score is rated right below Sweetgreen.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| McDonald's | 72% |
| Sweetgreen | 66% |
| Chipotle | 62% |
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Customer Satisfaction for Other Travel and Hospitality Brands
In the Travel and Hospitality industry, Chipotle's Customer Satisfaction score is rated right below Dunkin'.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| In-N-Out Burger | 87% |
| Starbucks | 84% |
| Southwest Airlines | 81% |
| Delta Air Lines | 79% |
| Ritz-Carlton | 79% |
| Airbnb | 72% |
| Dunkin' | 65% |
| Chipotle | 62% |
Unlock Chipotle Customer Satisfaction vs. Companies in Travel and Hospitality Data
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Chipotle Customer Service
3.6/5
Chipotle has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Chipotle's Customer Service
Address
610 Newport Center Dr, Newport Beach, CA 92660
Website
http://www.careers.chipotle.com
Phone Number
1800Chipotle
Chipotle's Social Links
Quick Insights into Chipotle Customer Service
Chipotle's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Restaurants industry.
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Ranked Chipotle Customer Service the Highest
Ranked Chipotle Customer Service the Lowest
Chipotle Customer Service Score by Gender
Female customers rated Chipotle's Customer Service score 0.2 stars higher than Male customers.
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Male
3.1/5
Female
3.3/5
Chipotle Customer Service Score by Ethnicity
Chipotle's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 2.8 | Hispanic or Latino | 2.8 |
African American/Black 2.8 | African American/Black | 2.8 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Other 1.9 | Other | 1.9 |
Chipotle Customer Service Score by Age
Chipotle's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.6 | 31-35 | 3.6 |
36-40 2.9 | 36-40 | 2.9 |
41-45 2.5 | 41-45 | 2.5 |
46-50 2.6 | 46-50 | 2.6 |
51-55 2.1 | 51-55 | 2.1 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.7 | 61-65 | 2.7 |
66+ 3.4 | 66+ | 3.4 |
Chipotle Customer Service Score by Usage
Chipotle's Customer Service score was rated the highest by customers who have used Chipotle's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Chipotle Customer Service Score by Industry
Chipotle's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Restaurants industry customers.
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Chipotle Customer Service vs. Competitors
Compared to its competitors, Chipotle's Customer Service score is rated right below McDonald's.
| COMPANY | Customer Service Score | |
|---|---|---|
| Sweetgreen | 3.6/5 |
| McDonald's | 3.6/5 |
| Chipotle | 3.6/5 |
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Customer Service for Other Travel and Hospitality Brands
In the Travel and Hospitality industry, Chipotle's Customer Service score is rated right above Airbnb, and is preceded by Ritz-Carlton.
| COMPANY | Customer Service Score | |
|---|---|---|
| In-N-Out Burger | 4.5/5 |
| Southwest Airlines | 4.1/5 |
| Starbucks | 4.1/5 |
| Delta Air Lines | 4/5 |
| Ritz-Carlton | 4/5 |
| Chipotle | 3.6/5 |
| Airbnb | 3.5/5 |
| Dunkin' | 3.4/5 |
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Chipotle as an Employer
4.1/5
Chipotle has a 4.1/5 stars for its overall company culture rated by their employees
top
30%
Consumer vs. Employees
Chipotle scored a 16 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of Chipotle would recommend the brand to a friend. ENPS measures how likely Chipotle employees would recommend working at Chipotle to a friend.
Net Promoter Score
16
NPS Score
| 50% | Promoters |
|---|---|
| 16% | Passive |
| 34% | Detractors |
Employee Net Promoter Score
15
eNPS Score
| 46% | Promoters |
|---|---|
| 23% | Passive |
| 31% | Detractors |
Global Ranking Snapshot
Chipotle is ranked #45 in the Global Top 100 Brands. It ranks just behind Porsche and just ahead of BMW Group.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
43 | | Dunkin' |  | David Hoffman | Travel and Hospitality |
44 |  | Porsche |  | Kjell Gruner | Automotive and Transportation |
45 | | Chipotle | | Scott Boatwright | Travel and Hospitality |
46 |  | BMW Group |  | Sebastian Mackensen | Automotive and Transportation |
47 |  |  | Bill Ready | Tech | |
48 |  | Logitech |  | Bracken Darrell | Tech |
49 | | Ritz-Carlton |  | Herve Humler | Travel and Hospitality |
Travel and Hospitality Ranking Snapshot
Chipotle is ranked #6 in the Travel and Hospitality Industry. It ranks just behind Dunkin' and just ahead of Ritz-Carlton.
