28
NPS
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Baskin Robbins is ranked #87 in Global Top 100 BrandsAwards & Recognition
Baskin Robbins is ranked #87 in Global Top 100 Brands
Awards & Recognition
About Baskin Robbins' Brand
Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages. Baskin Robbins’s brand is ranked #87 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Baskin Robbins. When compared to other organizations within the Travel and Hospitality industry, Baskin Robbins is ranked #11. Among its major competitors, Baskin Robbins is ranked in 1st place for NPS while Dunkin' is 2nd, and Dairy Queen is 3rd.Their current valuation is $8.78B
Brand at a Glance
77%
Customer Loyalty
4.1/5
Product Quality
3.6/5
Pricing
3.8/5
Customer Service
Baskin Robbins CMO
Baskin Robbins Ranking
- #87 / 100 in Global Best Brands
- #11 in Travel and Hospitality
- #1 / 3 of its competitors
Baskin Robbins NPS
Baskin Robbins's Net Promoter Score (NPS) is a 28 with 54% Promoters, 20% Passives, and 26% Detractors. Net Promoter Score tracks whether Baskin Robbins's customers would recommend using the product based on a scale of -100 to 100.
Baskin Robbins Overall NPS
| 54% | Promoters |
|---|---|
| 20% | Passives |
| 26% | Detractors |
Baskin Robbins NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Apr 2025 29 | Apr 2025 | 29 |
May 2025 29 | May 2025 | 29 |
Jun 2025 29 | Jun 2025 | 29 |
Jul 2025 27 | Jul 2025 | 27 |
Aug 2025 27 | Aug 2025 | 27 |
Sep 2025 27 | Sep 2025 | 27 |
Oct 2025 27 | Oct 2025 | 27 |
Nov 2025 27 | Nov 2025 | 27 |
Dec 2025 27 | Dec 2025 | 27 |
Jan 2026 27 | Jan 2026 | 27 |
Mar 2026 27 | Mar 2026 | 27 |
Apr 2026 27 | Apr 2026 | 27 |
How Other Brands Compare
Baskin Robbins is ranked first for NPS among its competitors. Dunkin' and Dairy Queen come in second and third. Among those competitors, it is the most valued company.
 Baskin Robbins |  Dunkin' |  Dairy Queen | |
| Global Ranking | #87 | #43 | #426 |
| NPS | 28 | 11 | 4 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $8.78B | - | $5.22B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Baskin Robbins NPS by Gender
Female customers rated Baskin Robbins's NPS 16 points higher than Male customers.
Male
15
Baskin Robbins's NPS was rated 15 by Male customers on Comparably.
51%
Promoters
13%
Passives
36%
Detractors
Female
31
Baskin Robbins's NPS was rated 31 by Female customers on Comparably.
55%
Promoters
21%
Passives
24%
Detractors
Baskin Robbins NPS by Ethnicity
Baskin Robbins's NPS was rated the highest by Other customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -39 | Caucasian | -39 |
Hispanic or Latino 50 | Hispanic or Latino | 50 |
African American/Black -50 | African American/Black | -50 |
Asian or Pacific Islander 41 | Asian or Pacific Islander | 41 |
Other 52 | Other | 52 |
Baskin Robbins NPS by Age
Baskin Robbins's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
Baskin Robbins NPS by Usage
Baskin Robbins's NPS was rated the highest by customers who have used Baskin Robbins's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 5 | Less than 1 Year | 5 |
1 to 2 Years 31 | 1 to 2 Years | 31 |
2 to 5 Years 41 | 2 to 5 Years | 41 |
5 to 10 Years 40 | 5 to 10 Years | 40 |
Over 10 Years 21 | Over 10 Years | 21 |
Baskin Robbins NPS vs. Competitors
Compared to its competitors, Baskin Robbins's NPS is rated right above Dunkin'.
| COMPANY | NPS Score | |
|---|---|---|
| Baskin Robbins | 28 |
| Dunkin' | 11 |
| Dairy Queen | 4 |
Baskin Robbins NPS vs Companies in Travel and Hospitality
In the Travel and Hospitality industry, Baskin Robbins's NPS is rated right above Airbnb, and is preceded by Starbucks.
| COMPANY | NPS Score | |
|---|---|---|
 | In-N-Out Burger | 62 |
 | Southwest Airlines | 47 |
 | Delta Air Lines | 43 |
 | Ritz-Carlton | 38 |
 | Starbucks | 30 |
| Baskin Robbins | 28 |
 | Airbnb | 24 |
 | Chipotle | 16 |
| Dunkin' | 11 |
Baskin Robbins Customer Reviews
Out of the 22 Baskin Robbins customer reviews 17 were positive and 5 were constructive. Baskin Robbins customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Baskin Robbins Customer Loyalty
77%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Baskin Robbins users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Baskin Robbins Customer Loyalty Score by Gender
Female customers rated Baskin Robbins's Customer Loyalty score 2% higher than Male customers.
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Male
77%
Yes
Female
79%
Yes
Baskin Robbins Customer Loyalty Score by Ethnicity
Baskin Robbins's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
% who answered "Yes"
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69
out of 100
Caucasian
87
out of 100
Hispanic or Latino
55
out of 100
African American/Black
81
out of 100
Asian or Pacific Islander
83
out of 100
Other
Baskin Robbins Customer Loyalty Score by Age
Baskin Robbins's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 41-45.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 82% | 18-25 | 82% |
26-30 67% | 26-30 | 67% |
31-35 82% | 31-35 | 82% |
36-40 70% | 36-40 | 70% |
41-45 66% | 41-45 | 66% |
51-55 70% | 51-55 | 70% |
61-65 100% | 61-65 | 100% |
66+ 70% | 66+ | 70% |
Baskin Robbins Customer Loyalty Score by Usage
Baskin Robbins's Customer Loyalty score was rated the highest by customers who have used Baskin Robbins's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Baskin Robbins Customer Loyalty Score by Industry
Baskin Robbins's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Restaurants industry customers.
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Baskin Robbins Customer Loyalty vs. Competitors
Compared to its competitors, Baskin Robbins's Customer Loyalty score is rated right above Dairy Queen, and is preceded by Dunkin'.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Dunkin' | 80% |
| Baskin Robbins | 77% |
| Dairy Queen | 77% |
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Customer Loyalty for Other Travel and Hospitality Brands
In the Travel and Hospitality industry, Baskin Robbins's Customer Loyalty score is rated right above Chipotle, and is preceded by Starbucks.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| In-N-Out Burger | 88% |
| Southwest Airlines | 85% |
| Delta Air Lines | 84% |
| Dunkin' | 80% |
| Ritz-Carlton | 80% |
| Starbucks | 78% |
| Baskin Robbins | 77% |
| Chipotle | 76% |
| Airbnb | 76% |
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Baskin Robbins Product Quality
4.1/5
Baskin Robbins has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Baskin Robbins Product Information
Baskin Robbins’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Baskin Robbins's product the highest. Reviewers from the Arts and Entertainment industry rated Baskin Robbins the lowest at 4.1.
- Company Size
- 1,001-5,000 Employees
Quick Insights into Baskin Robbins Product Quality
Baskin Robbins's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers ages 51-55.
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Ranked Baskin Robbins Product Quality the Highest
Ranked Baskin Robbins Product Quality the Lowest
Baskin Robbins Product Quality Score by Gender
Female customers rated Baskin Robbins's Product Quality score 0.4 stars higher than Male customers.
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Male
3.7/5
Female
4.1/5
Baskin Robbins Product Quality Score by Ethnicity
Baskin Robbins's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 2.5 | African American/Black | 2.5 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 4.5 | Other | 4.5 |
Baskin Robbins Product Quality Score by Age
Baskin Robbins's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.1 | 26-30 | 4.1 |
31-35 2.5 | 31-35 | 2.5 |
36-40 3.5 | 36-40 | 3.5 |
41-45 1.7 | 41-45 | 1.7 |
51-55 1.6 | 51-55 | 1.6 |
61-65 3.9 | 61-65 | 3.9 |
66+ 2.9 | 66+ | 2.9 |
Baskin Robbins Product Quality Score by Usage
Baskin Robbins's Product Quality score was rated the highest by customers who have used Baskin Robbins's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Baskin Robbins Product Quality Score by Industry
Baskin Robbins's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Baskin Robbins Product Quality vs. Competitors
Compared to its competitors, Baskin Robbins's Product Quality score is rated right above Dunkin'.
| COMPANY | Product Quality Score | |
|---|---|---|
| Baskin Robbins | 4.1/5 |
| Dunkin' | 3.6/5 |
| Dairy Queen | 3.3/5 |
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Product Quality for Other Travel and Hospitality Brands
In the Travel and Hospitality industry, Baskin Robbins's Product Quality score is rated right above Delta Air Lines, and is preceded by Starbucks.
| COMPANY | Product Quality Score | |
|---|---|---|
| In-N-Out Burger | 4.5/5 |
| Starbucks | 4.1/5 |
| Baskin Robbins | 4.1/5 |
| Delta Air Lines | 4.1/5 |
| Southwest Airlines | 4.1/5 |
| Ritz-Carlton | 4/5 |
| Chipotle | 3.8/5 |
| Airbnb | 3.7/5 |
| Dunkin' | 3.6/5 |
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Baskin Robbins Pricing
Baskin Robbins ROI & Value For Money
3.6/5
Baskin Robbins has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Baskin Robbins Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Baskin Robbins.
Quick Insights into Baskin Robbins ROI
Baskin Robbins's ROI score was rated highest by customers ages 26-30, and rated lowest by customers ages 51-55.
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Ranked Baskin Robbins ROI the Highest
Ranked Baskin Robbins ROI the Lowest
Baskin Robbins ROI Score by Gender
Female customers rated Baskin Robbins's ROI score 0.3 stars higher than Male customers.
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Male
3.3/5
Female
3.6/5
Baskin Robbins ROI Score by Ethnicity
Baskin Robbins's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 4.2 | Other | 4.2 |
Baskin Robbins ROI Score by Age
Baskin Robbins's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.4 | 26-30 | 4.4 |
31-35 1.8 | 31-35 | 1.8 |
36-40 3.5 | 36-40 | 3.5 |
41-45 1.7 | 41-45 | 1.7 |
51-55 1.6 | 51-55 | 1.6 |
61-65 3.5 | 61-65 | 3.5 |
66+ 2.5 | 66+ | 2.5 |
Baskin Robbins ROI Score by Usage
Baskin Robbins's ROI score was rated the highest by customers who have used Baskin Robbins's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Baskin Robbins ROI Score by Industry
Baskin Robbins's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Baskin Robbins Pricing vs. Competitors
Compared to its competitors, Baskin Robbins's ROI score is rated right above Dunkin'.
| COMPANY | Pricing Score | |
|---|---|---|
| Baskin Robbins | 3.6/5 |
| Dunkin' | 3.4/5 |
| Dairy Queen | 3/5 |
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ROI for Other Travel and Hospitality Brands
In the Travel and Hospitality industry, Baskin Robbins's ROI score is rated right above Starbucks, and is preceded by Ritz-Carlton.
| COMPANY | Pricing Score | |
|---|---|---|
| In-N-Out Burger | 4.4/5 |
| Southwest Airlines | 4/5 |
| Delta Air Lines | 3.9/5 |
| Ritz-Carlton | 3.8/5 |
| Baskin Robbins | 3.6/5 |
| Starbucks | 3.6/5 |
| Airbnb | 3.5/5 |
| Chipotle | 3.5/5 |
| Dunkin' | 3.4/5 |
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Baskin Robbins Customer Satisfaction (CSAT)
Baskin Robbins Customer Satisfaction (CSAT) Score
79 / 100
Baskin Robbins has an overall Customer Satisfaction score of 79 rated by its users and customers.
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Very Satisfied
48%
Satisfied
31%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
3%
Very Dissatisfied
12%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Baskin Robbins Customer Satisfaction
Baskin Robbins's Customer Satisfaction score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Baskin Robbins Customer Satisfaction the Highest
Ranked Baskin Robbins Customer Satisfaction the Lowest
Baskin Robbins Customer Satisfaction Score by Gender
Female customers rated Baskin Robbins's Customer Satisfaction score 18 points higher than Male customers.
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63 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 37% |
81 / 100
FemaleVery Satisfied | 53% | |
|---|---|---|
Satisfied | 28% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 2% | |
Very Dissatisfied | 13% |
Baskin Robbins Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Baskin Robbins' Customer Satisfaction (CSAT) score was rated 38% according to Caucasian users and customers.
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38 / 100
Very Satisfied
23%
Satisfied
15%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
4%
Very Dissatisfied
58%
CSAT according to Hispanic or Latino
Baskin Robbins' Customer Satisfaction (CSAT) score was rated 85% according to Hispanic or Latino users and customers.
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85 / 100
Very Satisfied
70%
Satisfied
15%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
15%
CSAT according to African American/Black
Baskin Robbins' Customer Satisfaction (CSAT) score was rated 0% according to African American/Black users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
67%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Asian or Pacific Islander
Baskin Robbins' Customer Satisfaction (CSAT) score was rated 90% according to Asian or Pacific Islander users and customers.
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90 / 100
Very Satisfied
45%
Satisfied
45%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
3%
CSAT according to Other
Baskin Robbins' Customer Satisfaction (CSAT) score was rated 96% according to Other users and customers.
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96 / 100
Very Satisfied
69%
Satisfied
27%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
4%
Baskin Robbins Customer Satisfaction Score by Age
Baskin Robbins's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 95% | |||||||||||||||
| 26-30 | 80% | |||||||||||||||
| 31-35 | 25% | |||||||||||||||
| 41-45 | 25% | |||||||||||||||
| 51-55 | 33% | |||||||||||||||
| 61-65 | 60% | |||||||||||||||
| 66+ | 46% |
Baskin Robbins Customer Satisfaction Score by Usage
Baskin Robbins's Customer Satisfaction score was rated the highest by customers who have used Baskin Robbins's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Baskin Robbins Customer Satisfaction Score by Industry
Baskin Robbins's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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{
"title": "Baskin Robbins Customer Satisfaction Score by Industry",
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{
"label": "Education",
"groupId": 515,
"score": 86,
"stars": 0,
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"scoreClassName": "",
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{
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"groupId": 522,
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{
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"groupId": 523,
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"csatScore": 80,
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"scoreClassName": "",
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"groupId": 535,
"score": 80,
"stars": 0,
"csatScore": 80,
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}Baskin Robbins Customer Satisfaction vs. Competitors
Compared to its competitors, Baskin Robbins's Customer Satisfaction score is rated right above Dunkin'.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Baskin Robbins | 79% |
| Dunkin' | 65% |
| Dairy Queen | 56% |
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Customer Satisfaction for Other Travel and Hospitality Brands
In the Travel and Hospitality industry, Baskin Robbins's Customer Satisfaction score is rated right above Delta Air Lines, and is preceded by Southwest Airlines.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| In-N-Out Burger | 87% |
| Starbucks | 84% |
| Southwest Airlines | 80% |
| Baskin Robbins | 79% |
| Delta Air Lines | 79% |
| Ritz-Carlton | 79% |
| Airbnb | 72% |
| Dunkin' | 65% |
| Chipotle | 63% |
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Baskin Robbins Customer Service
3.8/5
Baskin Robbins has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
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About Baskin Robbins's Customer Service
Address
130 Royall Street, Canton, MA 02021
Website
https://www.baskinrobbins.com
Phone Number
(800) 859-5339
Quick Insights into Baskin Robbins Customer Service
Baskin Robbins's Customer Service score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers ages 51-55.
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Ranked Baskin Robbins Customer Service the Highest
Ranked Baskin Robbins Customer Service the Lowest
Baskin Robbins Customer Service Score by Gender
Female customers rated Baskin Robbins's Customer Service score 0.3 stars higher than Male customers.
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Male
3.4/5
Female
3.7/5
Baskin Robbins Customer Service Score by Ethnicity
Baskin Robbins's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
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100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4.3 | Other | 4.3 |
Baskin Robbins Customer Service Score by Age
Baskin Robbins's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.2 | 26-30 | 4.2 |
31-35 2.2 | 31-35 | 2.2 |
36-40 3.5 | 36-40 | 3.5 |
41-45 1.5 | 41-45 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
61-65 3.1 | 61-65 | 3.1 |
66+ 2.6 | 66+ | 2.6 |
Baskin Robbins Customer Service Score by Usage
Baskin Robbins's Customer Service score was rated the highest by customers who have used Baskin Robbins's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Baskin Robbins Customer Service Score by Industry
Baskin Robbins's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Baskin Robbins Customer Service vs. Competitors
Compared to its competitors, Baskin Robbins's Customer Service score is rated right above Dunkin'.
| COMPANY | Customer Service Score | |
|---|---|---|
| Baskin Robbins | 3.8/5 |
| Dunkin' | 3.4/5 |
| Dairy Queen | 3.2/5 |
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Customer Service for Other Travel and Hospitality Brands
In the Travel and Hospitality industry, Baskin Robbins's Customer Service score is rated right above Chipotle, and is preceded by Ritz-Carlton.
| COMPANY | Customer Service Score | |
|---|---|---|
| In-N-Out Burger | 4.5/5 |
| Southwest Airlines | 4.1/5 |
| Starbucks | 4.1/5 |
| Delta Air Lines | 4/5 |
| Ritz-Carlton | 4/5 |
| Baskin Robbins | 3.8/5 |
| Chipotle | 3.6/5 |
| Airbnb | 3.5/5 |
| Dunkin' | 3.4/5 |
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Baskin Robbins as an Employer
3.4/5
Baskin Robbins has a 3.4/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
Baskin Robbins scored a 28 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of Baskin Robbins would recommend the brand to a friend. ENPS measures how likely Baskin Robbins employees would recommend working at Baskin Robbins to a friend.
Net Promoter Score
28
NPS Score
| 54% | Promoters |
|---|---|
| 20% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
4
eNPS Score
| 41% | Promoters |
|---|---|
| 22% | Passive |
| 37% | Detractors |
Global Ranking Snapshot
Baskin Robbins is ranked #87 in the Global Top 100 Brands. It ranks just behind The Home Depot and just ahead of Mastercard.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
85 |  | McDonald's |  | Chris Kempczinski | Food and Beverages |
86 |  | The Home Depot |  | Ted Decker | Retail |
87 | | Baskin Robbins | | Dave Hoffmann | Travel and Hospitality |
88 |  | Mastercard |  | Michael Miebach | Banking and Financial Services |
89 |  | Johnson & Johnson |  | Joaquin Duato | Consumer Goods |
90 |  | Uber |  | Dara Khosrowshahi | Travel and Hospitality |
91 |  |  | Elon Musk | Tech |
Travel and Hospitality Ranking Snapshot
Baskin Robbins is ranked #11 in the Travel and Hospitality Industry. It ranks just behind Hilton and just ahead of Uber.
| RANK | COMPANY | Location | |
|---|---|---|---|
9 |  | Marriott | Bethesda, MD |
10 |  | Hilton | Mclean, VA |
11 | | Baskin Robbins | Canton, MA |
12 | | Uber | San Francisco, CA |
13 |  | Domino's Pizza | Ann Arbor, MI |
14 |  | Six Flags | Grand Prairie, TX |
15 |  | American Airlines | Fort Worth, TX |
