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Hyatt is

Ranked

#21

Travel and Hospitality Brands

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Hyatt

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Hyatt

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Hyatt is ranked #21 in Travel and Hospitality Brands

About Hyatt's Brand

Hyatt is a global hospitality company with widely recognized, industry leading brands and a tradition of innovation. Hyatt’s brand is ranked #170 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Hyatt. When compared to other organizations within the Travel and Hospitality industry, Hyatt is ranked #21. Among its major competitors, Hyatt is ranked in 3rd place for NPS while Melia.com is 1st, and Four Seasons Hotels and Resorts is 2nd. Overall, Hyatt has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $3.28B

Brand at a Glance

79%

Customer Loyalty

4.1/5

Product Quality

3.9/5

Pricing

4/5

Customer Service

Hyatt Ranking

^#21 in Travel and Hospitality
^#3 / 4 of its competitors

Hyatt NPS

Hyatt's Net Promoter Score (NPS) is a 32 with 56% Promoters, 20% Passives, and 24% Detractors. Net Promoter Score tracks whether Hyatt's customers would recommend using the product based on a scale of -100 to 100.

Hyatt Overall NPS

NPS

56%	Promoters
20%	Passives
24%	Detractors

Hyatt NPS Trend

-100

-50

100

Summary	Date	Score
Oct 2024 31	Oct 2024	31
Nov 2024 31	Nov 2024	31
Dec 2024 30	Dec 2024	30
Jan 2025 30	Jan 2025	30
Feb 2025 30	Feb 2025	30
Mar 2025 30	Mar 2025	30
Apr 2025 31	Apr 2025	31
May 2025 32	May 2025	32
Jul 2025 32	Jul 2025	32
Aug 2025 33	Aug 2025	33
Sep 2025 33	Sep 2025	33
Oct 2025 33	Oct 2025	33

How Other Brands Compare

Hyatt is ranked third for NPS among its competitors. Melia.com and Four Seasons Hotels and Resorts come in first and second, with Millennium & Copthorne coming in at #4. Among those competitors, it is the third most valued company.

	Hyatt	Four Seasons Hotels and Resorts	Melia.com	Millennium & Copthorne
Global Ranking	#170	#256	#-	#-
NPS	32	37	46	-
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	-	-	-
Valuation Updated every 24 hours for public companies	$3.28B	-	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Hyatt NPS by Gender

Female customers rated Hyatt's NPS 19 points higher than Male customers.

Male

Hyatt's NPS was rated 17 by Male customers on Comparably.

47%

Promoters

23%

Passives

30%

Detractors

Female

Hyatt's NPS was rated 36 by Female customers on Comparably.

59%

Promoters

18%

Passives

23%

Detractors

Hyatt NPS by Ethnicity

Hyatt's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 4	Caucasian	4
Hispanic or Latino 14	Hispanic or Latino	14
African American/Black 14	African American/Black	14
Asian or Pacific Islander 40	Asian or Pacific Islander	40
Other 19	Other	19

Hyatt NPS by Age

Hyatt's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

100

Summary

Age

Promoters

Passives

Detractors

18-25

67%

18%

15%

26-30

33%

25%

42%

31-35

66%

17%

36-40

58%

17%

25%

41-45

33%

67%

46-50

14%

29%

57%

51-55

50%

25%

56-60

50%

25%

66+

40%

20%

40%

Hyatt NPS by Usage

Hyatt's NPS was rated the highest by customers who have used Hyatt's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 34	Less than 1 Year	34
1 to 2 Years 18	1 to 2 Years	18
2 to 5 Years 53	2 to 5 Years	53
5 to 10 Years 4	5 to 10 Years	4
Over 10 Years 13	Over 10 Years	13

Hyatt NPS vs. Competitors

Compared to its competitors, Hyatt's NPS is rated right below Four Seasons Hotels and Resorts.

COMPANY		NPS Score
	Melia.com	46
	Four Seasons Hotels and Resorts	37
	Hyatt	32

Hyatt NPS vs Companies in Travel and Hospitality

In the Travel and Hospitality industry, Hyatt's NPS is rated right above Starbucks, and is preceded by Ritz-Carlton.

COMPANY		NPS Score
	In-N-Out Burger	63
	Southwest Airlines	47
	Delta Air Lines	43
	Ritz-Carlton	38
	Hyatt	32
	Starbucks	30
	Airbnb	24
	Chipotle	16
	Dunkin'	12

Hyatt Customer Reviews

Out of the 21 Hyatt customer reviews 16 were positive and 5 were constructive. Hyatt customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Hyatt Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of Hyatt users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

79%

21%

Hyatt Customer Loyalty Score by Gender

Hyatt's Customer Loyalty score was rated 82 by both Female and Male customers on Comparably.

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Male

82%

Yes

Female

82%

Yes

Hyatt Customer Loyalty Score by Ethnicity

Hyatt's Customer Loyalty score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

Hyatt Customer Loyalty Score by Age

Hyatt's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Hyatt.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 84%	18-25	84%
26-30 78%	26-30	78%
31-35 75%	31-35	75%
36-40 85%	36-40	85%
41-45 70%	41-45	70%
46-50 74%	46-50	74%
51-55 78%	51-55	78%
56-60 100%	56-60	100%
66+ 82%	66+	82%

Hyatt Customer Loyalty Score by Usage

Hyatt's Customer Loyalty score was rated the highest by customers who have used Hyatt's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	69%
1 to 2 Years	79%
2 to 5 Years	82%
5 to 10 Years	88%
Over 10 Years	94%

Hyatt Customer Loyalty Score by Industry

Hyatt's Customer Loyalty score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech	80%
Accounting	70%
Architecture and Planning	70%
Arts and Entertainment	70%
Banking and Financial Services	61%
Business and Consumer Services	55%
Consulting	78%
Education	78%
Healthcare, Hospitals and Medicine	78%
Hospitality	91%
Marketing, Advertising and Research	100%

Hyatt Customer Loyalty vs. Competitors

Compared to its competitors, Hyatt's Customer Loyalty score is rated right above Four Seasons Hotels and Resorts, and is preceded by Melia.com.

COMPANY		Customer Loyalty Score
	Melia.com	81%
	Hyatt	79%
	Four Seasons Hotels and Resorts	75%

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Customer Loyalty for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Hyatt's Customer Loyalty score is rated right above Starbucks, and is preceded by Ritz-Carlton.

COMPANY		Customer Loyalty Score
	In-N-Out Burger	88%
	Southwest Airlines	85%
	Delta Air Lines	83%
	Dunkin'	80%
	Ritz-Carlton	80%
	Hyatt	79%
	Starbucks	78%
	Chipotle	76%
	Airbnb	76%

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Hyatt Product Quality

4.1/5

Hyatt has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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Hyatt Product Information

Hyatt’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated Hyatt's product the highest. Reviewers from the Tech industry rated Hyatt the lowest at 3.9.

Website: http://www.hyatt.com/

Company Size: 10,000+ Employees

Industry

Consumer Services

Quick Insights into Hyatt Product Quality

Hyatt's Product Quality score was rated highest by customers from the Consulting industry, and rated lowest by customers ages 41-45.

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Ranked Hyatt Product Quality the Highest

Consulting	4.7
1 to 2 Years	4.6
18-25	4.5

Ranked Hyatt Product Quality the Lowest

Over 10 Years	3.5
Banking and Financial Services	2.8
41-45	2.4

Hyatt Product Quality Score by Gender

Female customers rated Hyatt's Product Quality score 0.3 stars higher than Male customers.

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Male

3.9/5

Female

4.2/5

Hyatt Product Quality Score by Ethnicity

Hyatt's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 3.9	Caucasian	3.9
Hispanic or Latino 4.2	Hispanic or Latino	4.2
African American/Black 3.8	African American/Black	3.8
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Other 3.9	Other	3.9

Hyatt Product Quality Score by Age

Hyatt's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 4.5	18-25	4.5
26-30 4.2	26-30	4.2
31-35 4.4	31-35	4.4
36-40 4.4	36-40	4.4
41-45 2.4	41-45	2.4
46-50 2.9	46-50	2.9
51-55 4.1	51-55	4.1
56-60 4.5	56-60	4.5
66+ 3.2	66+	3.2

Hyatt Product Quality Score by Usage

Hyatt's Product Quality score was rated the highest by customers who have used Hyatt's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.1
1 to 2 Years	4.6
2 to 5 Years	4.3
5 to 10 Years	3.8
Over 10 Years	3.5

Hyatt Product Quality Score by Industry

Hyatt's Product Quality score was rated the highest by Consulting industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech	3.9
Accounting	4.2
Architecture and Planning	4.2
Arts and Entertainment	3.8
Banking and Financial Services	2.8
Business and Consumer Services	4.1
Consulting	4.7
Education	3.9
Healthcare, Hospitals and Medicine	4.2
Hospitality	4.7
Marketing, Advertising and Research	4.6

Hyatt Product Quality vs. Competitors

Compared to its competitors, Hyatt's Product Quality score is rated right below Melia.com.

COMPANY		Product Quality Score
	Four Seasons Hotels and Resorts	4.3/5
	Melia.com	4.1/5
	Hyatt	4.1/5

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Product Quality for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Hyatt's Product Quality score is rated right above Delta Air Lines, and is preceded by Starbucks.

COMPANY		Product Quality Score
	In-N-Out Burger	4.5/5
	Southwest Airlines	4.1/5
	Starbucks	4.1/5
	Hyatt	4.1/5
	Delta Air Lines	4.1/5
	Ritz-Carlton	4/5
	Chipotle	3.8/5
	Airbnb	3.7/5
	Dunkin'	3.6/5

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Hyatt Pricing

Hyatt ROI & Value For Money

3.9/5

Hyatt has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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Hyatt Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Hyatt.

Quick Insights into Hyatt ROI

Hyatt's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Banking and Financial Services industry.

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Ranked Hyatt ROI the Highest

Marketing, Advertising and Research	4.6
56-60	4.5
Female	4.2

Ranked Hyatt ROI the Lowest

Over 10 Years	3.5
41-45	2.6
Banking and Financial Services	2.6

Hyatt ROI Score by Gender

Female customers rated Hyatt's ROI score 0.7 stars higher than Male customers.

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Male

3.5/5

Female

4.2/5

Hyatt ROI Score by Ethnicity

Hyatt's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.7	Caucasian	3.7
Hispanic or Latino 4	Hispanic or Latino	4
African American/Black 3.9	African American/Black	3.9
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 3.8	Other	3.8

Hyatt ROI Score by Age

Hyatt's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 4.3	18-25	4.3
26-30 3.9	26-30	3.9
31-35 4.1	31-35	4.1
36-40 4.1	36-40	4.1
41-45 2.6	41-45	2.6
46-50 2.7	46-50	2.7
51-55 3.7	51-55	3.7
56-60 4.5	56-60	4.5
66+ 3.3	66+	3.3

Hyatt ROI Score by Usage

Hyatt's ROI score was rated the highest by customers who have used Hyatt's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4
1 to 2 Years	4.1
2 to 5 Years	4.1
5 to 10 Years	3.7
Over 10 Years	3.5

Hyatt ROI Score by Industry

Hyatt's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech	3.8
Accounting	4
Architecture and Planning	4.2
Arts and Entertainment	4.3
Banking and Financial Services	2.6
Business and Consumer Services	4
Consulting	4.4
Education	3.7
Healthcare, Hospitals and Medicine	4
Hospitality	4.4
Marketing, Advertising and Research	4.6

Hyatt Pricing vs. Competitors

Compared to its competitors, Hyatt's ROI score is rated right below Four Seasons Hotels and Resorts.

COMPANY		Pricing Score
	Melia.com	4/5
	Four Seasons Hotels and Resorts	3.9/5
	Hyatt	3.9/5

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ROI for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Hyatt's ROI score is rated right above Delta Air Lines, and is preceded by Southwest Airlines.

COMPANY		Pricing Score
	In-N-Out Burger	4.4/5
	Southwest Airlines	4/5
	Hyatt	3.9/5
	Delta Air Lines	3.9/5
	Ritz-Carlton	3.8/5
	Starbucks	3.6/5
	Airbnb	3.5/5
	Chipotle	3.5/5
	Dunkin'	3.4/5

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Hyatt Customer Satisfaction (CSAT)

Hyatt Customer Satisfaction (CSAT) Score

81 / 100

Hyatt has an overall Customer Satisfaction score of 81 rated by its users and customers.

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Very Satisfied	46%
Satisfied	35%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	4%
Very Dissatisfied	11%

Very Satisfied

46%

Satisfied

35%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

11%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Hyatt Customer Satisfaction

Hyatt's Customer Satisfaction score was rated highest by customers who have used Hyatt's products/services for 1 to 2 Years, and rated lowest by customers from the Education industry.

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Ranked Hyatt Customer Satisfaction the Highest

1 to 2 Years	100%
Accounting	100%
26-30	89%

Ranked Hyatt Customer Satisfaction the Lowest

46-50	58%
African American/Black	50%
Education	50%

Hyatt Customer Satisfaction Score by Gender

Female customers rated Hyatt's Customer Satisfaction score 12 points higher than Male customers.

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72 / 100

Male

	Very Satisfied	47%
	Satisfied	25%
	Neither Satisfied nor Dissatisfied	13%
	Dissatisfied	0%
	Very Dissatisfied	15%

84 / 100

Female

	Very Satisfied	49%
	Satisfied	35%
	Neither Satisfied nor Dissatisfied	2%
	Dissatisfied	6%
	Very Dissatisfied	8%

Hyatt Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Hyatt's Customer Satisfaction (CSAT) score was rated 76% according to Caucasian users and customers.

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76 / 100

Very Satisfied	56%
Satisfied	20%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	4%
Very Dissatisfied	16%

Very Satisfied

56%

Satisfied

20%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

16%

CSAT according to Hispanic or Latino

Hyatt's Customer Satisfaction (CSAT) score was rated 86% according to Hispanic or Latino users and customers.

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86 / 100

Very Satisfied	29%
Satisfied	57%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	14%
Very Dissatisfied	0%

Very Satisfied

29%

Satisfied

57%

Neither Satisfied nor Dissatisfied

Dissatisfied

14%

Very Dissatisfied

CSAT according to African American/Black

Hyatt's Customer Satisfaction (CSAT) score was rated 50% according to African American/Black users and customers.

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50 / 100

Very Satisfied	33%
Satisfied	17%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	17%
Very Dissatisfied	33%

Very Satisfied

33%

Satisfied

17%

Neither Satisfied nor Dissatisfied

Dissatisfied

17%

Very Dissatisfied

33%

CSAT according to Asian or Pacific Islander

Hyatt's Customer Satisfaction (CSAT) score was rated 87% according to Asian or Pacific Islander users and customers.

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87 / 100

Very Satisfied	50%
Satisfied	37%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	0%
Very Dissatisfied	3%

Very Satisfied

50%

Satisfied

37%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

CSAT according to Other

Hyatt's Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.

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80 / 100

Very Satisfied	40%
Satisfied	40%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	0%
Very Dissatisfied	13%

Very Satisfied

40%

Satisfied

40%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

13%

Hyatt Customer Satisfaction Score by Age

Hyatt's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

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100

Breakdown

Age

Score

18-25

88%

26-30

89%

31-35

82%

36-40

82%

41-45

75%

46-50

58%

51-55

72%

56-60

75%

66+

60%

Hyatt Customer Satisfaction Score by Usage

Hyatt's Customer Satisfaction score was rated the highest by customers who have used Hyatt's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	79
1 to 2 Years	100
2 to 5 Years	85
5 to 10 Years	72
Over 10 Years	62

Hyatt Customer Satisfaction Score by Industry

Hyatt's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Education industry customers.

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		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Hyatt's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 63,
			"stars": 0,
			"csatScore": 63,
			"text": "Hyatt's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 63
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Hyatt's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Hyatt's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
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}

Tech	84
Accounting	100
Architecture and Planning	83
Arts and Entertainment	67
Banking and Financial Services	60
Business and Consumer Services	67
Consulting	100
Education	50
Healthcare, Hospitals and Medicine	63
Hospitality	100
Marketing, Advertising and Research	100

Hyatt Customer Satisfaction vs. Competitors

Compared to its competitors, Hyatt's Customer Satisfaction score is rated right below Four Seasons Hotels and Resorts.

COMPANY		Customer Satisfaction (CSAT) Score
	Melia.com	95%
	Four Seasons Hotels and Resorts	85%
	Hyatt	80%

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Customer Satisfaction for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Hyatt's Customer Satisfaction score is rated right above Delta Air Lines, and is preceded by Southwest Airlines.

COMPANY		Customer Satisfaction (CSAT) Score
	In-N-Out Burger	87%
	Starbucks	84%
	Southwest Airlines	81%
	Hyatt	80%
	Delta Air Lines	79%
	Ritz-Carlton	78%
	Airbnb	72%
	Dunkin'	65%
	Chipotle	62%

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Hyatt Customer Service

4/5

Hyatt has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About Hyatt's Customer Service

Address

Chicago, IL

Website

http://www.hyatt.com/

Phone Number

3122394611

Quick Insights into Hyatt Customer Service

Hyatt's Customer Service score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers ages 41-45.

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Ranked Hyatt Customer Service the Highest

Architecture and Planning	4.6
18-25	4.4
1 to 2 Years	4.3

Ranked Hyatt Customer Service the Lowest

Over 10 Years	3.2
Banking and Financial Services	2.8
41-45	2.2

Hyatt Customer Service Score by Gender

Female customers rated Hyatt's Customer Service score 0.6 stars higher than Male customers.

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Male

3.6/5

Female

4.2/5

Hyatt Customer Service Score by Ethnicity

Hyatt's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.6	Caucasian	3.6
Hispanic or Latino 4.3	Hispanic or Latino	4.3
African American/Black 3.2	African American/Black	3.2
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Other 3.8	Other	3.8

Hyatt Customer Service Score by Age

Hyatt's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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100

Summary	Age	Customer Service Score
18-25 4.4	18-25	4.4
26-30 4.1	26-30	4.1
31-35 4.2	31-35	4.2
36-40 3.9	36-40	3.9
41-45 2.2	41-45	2.2
46-50 2.7	46-50	2.7
51-55 4.2	51-55	4.2
56-60 3.6	56-60	3.6
66+ 2.9	66+	2.9

Hyatt Customer Service Score by Usage

Hyatt's Customer Service score was rated the highest by customers who have used Hyatt's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.2
1 to 2 Years	4.3
2 to 5 Years	4.2
5 to 10 Years	3.4
Over 10 Years	3.2

Hyatt Customer Service Score by Industry

Hyatt's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Banking and Financial Services industry customers.

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Tech	3.9
Accounting	4.1
Architecture and Planning	4.6
Arts and Entertainment	3.5
Banking and Financial Services	2.8
Business and Consumer Services	4.2
Consulting	4.6
Education	3.6
Healthcare, Hospitals and Medicine	3.4
Hospitality	4.6
Marketing, Advertising and Research	4.6

Hyatt Customer Service vs. Competitors

Compared to its competitors, Hyatt's Customer Service score is rated right below Melia.com.

COMPANY		Customer Service Score
	Four Seasons Hotels and Resorts	4.2/5
	Melia.com	4/5
	Hyatt	4/5

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Customer Service for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Hyatt's Customer Service score is rated right above Ritz-Carlton, and is preceded by Delta Air Lines.

COMPANY		Customer Service Score
	In-N-Out Burger	4.5/5
	Southwest Airlines	4.1/5
	Starbucks	4.1/5
	Delta Air Lines	4/5
	Hyatt	4/5
	Ritz-Carlton	4/5
	Chipotle	3.6/5
	Airbnb	3.5/5
	Dunkin'	3.4/5

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Hyatt as an Employer

4.5/5

Hyatt has a 4.5/5 stars for its overall company culture rated by their employees

top

CEO of Hyatt

Mark Hoplamazian

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Hyatt scored a 32 for Net Promoter Score and a 35 for Employee Net Promoter Score. NPS gauges how likely a customer of Hyatt would recommend the brand to a friend. ENPS measures how likely Hyatt employees would recommend working at Hyatt to a friend.

Net Promoter Score

NPS Score

56%	Promoters
20%	Passive
24%	Detractors

Employee Net Promoter Score

eNPS Score

58%	Promoters
19%	Passive
23%	Detractors

Global Ranking Snapshot

Hyatt is ranked #170 in the Global Top 100 Brands. It ranks just behind Xerox Corporation and just ahead of Caterpillar Inc..

RANK			INDUSTRY
168	Abbott	Robert Ford	Health and Wellness
169	Xerox Corporation	John Visentin	Tech
170	Hyatt	Mark Hoplamazian	Travel and Hospitality
171	Caterpillar Inc.	Jim Umpleby	Energy and Manufacturing
172	WebMD	Steven Zatz	Health and Wellness
173	Oracle	Safra Catz	Tech
174	MGM Resorts International	Bill Hornbuckle	Travel and Hospitality

Travel and Hospitality Ranking Snapshot

Hyatt is ranked #21 in the Travel and Hospitality Industry. It ranks just behind Universal Studios and just ahead of MGM Resorts International.

RANK		Location
19	Wynn Resorts	Las Vegas, NV
20	Universal Studios	Universal City, CA
21	Hyatt	Chicago, IL
22	MGM Resorts International	Las Vegas, NV
23	SpaceX	Hawthorne, CA
24	Alaska Air Group
25	Royal Caribbean International	Miami, FL