58
NPS
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SpaceX is ranked #52 in Tech Brands
SpaceX is ranked #52 in Tech Brands
About SpaceX's Brand
"SpaceX designs, manufactures, and launches advanced rockets and spacecrafts." SpaceX’s brand is ranked #208 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of SpaceX. When compared to other organizations within the Tech industry, SpaceX is ranked #52. Among its major competitors, SpaceX is ranked in 2nd place for NPS while Triumph Group is 1st, and Blue Origin is 3rd. Overall, SpaceX has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $36.00B
Brand at a Glance
79%
Customer Loyalty
4.3/5
Product Quality
4.2/5
Pricing
4.3/5
Customer Service
SpaceX CMO
SpaceX Ranking
- #52 in Tech
- #2 / 4 of its competitors
SpaceX NPS
SpaceX's Net Promoter Score (NPS) is a 58 with 73% Promoters, 12% Passives, and 15% Detractors. Net Promoter Score tracks whether SpaceX's customers would recommend using the product based on a scale of -100 to 100.
SpaceX Overall NPS
| 73% | Promoters |
|---|---|
| 12% | Passives |
| 15% | Detractors |
SpaceX NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2021 63 | Jul 2021 | 63 |
Aug 2021 61 | Aug 2021 | 61 |
Sep 2021 63 | Sep 2021 | 63 |
Oct 2021 62 | Oct 2021 | 62 |
Nov 2021 61 | Nov 2021 | 61 |
Dec 2021 58 | Dec 2021 | 58 |
Jan 2022 58 | Jan 2022 | 58 |
Feb 2022 58 | Feb 2022 | 58 |
Mar 2022 58 | Mar 2022 | 58 |
Apr 2022 56 | Apr 2022 | 56 |
May 2022 58 | May 2022 | 58 |
Jun 2022 56 | Jun 2022 | 56 |
How Other Brands Compare
SpaceX is ranked second for NPS among its competitors. Triumph Group and Blue Origin come in first and third, with BAE Systems coming in at #4. Among those competitors, it is the second most valued company behind BAE Systems.
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 SpaceX |  BAE Systems |  Triumph Group |  Blue Origin | |
| Global Ranking | #208 | #540 | #- | #- |
| NPS | 58 | 24 | 67 | 27 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $36.00B | $126.78B | $1.02B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
SpaceX NPS by Gender
Female customers rated SpaceX's NPS 2 points higher than Male customers.
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Male
60
SpaceX's NPS was rated 60 by Male customers on Comparably.
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75%
Promoters
10%
Passives
15%
Detractors
Female
62
SpaceX's NPS was rated 62 by Female customers on Comparably.
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81%
Promoters
0%
Passives
19%
Detractors
SpaceX NPS by Ethnicity
SpaceX's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 47 | Caucasian | 47 |
Hispanic or Latino 100 | Hispanic or Latino | 100 |
African American/Black 46 | African American/Black | 46 |
Asian or Pacific Islander 52 | Asian or Pacific Islander | 52 |
Other 45 | Other | 45 |
SpaceX NPS by Age
SpaceX's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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SpaceX NPS by Usage
SpaceX's NPS was rated the highest by customers who have used SpaceX's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 62 | Less than 1 Year | 62 |
1 to 2 Years 62 | 1 to 2 Years | 62 |
2 to 5 Years 33 | 2 to 5 Years | 33 |
5 to 10 Years 34 | 5 to 10 Years | 34 |
Over 10 Years 72 | Over 10 Years | 72 |
SpaceX NPS vs. Competitors
Compared to its competitors, SpaceX's NPS is rated right above Blue Origin, and is preceded by Triumph Group.
| COMPANY | NPS Score | |
|---|---|---|
| Triumph Group | 67 |
| SpaceX | 58 |
| Blue Origin | 27 |
| BAE Systems | 24 |
 | United Launch Alliance | 0 |
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SpaceX NPS vs Companies in Tech
In the Tech industry, SpaceX's NPS is rated right above Spotify, and is preceded by Nintendo.
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SpaceX Customer Reviews
Out of the 19 SpaceX customer reviews 16 were positive and 3 were constructive. SpaceX customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
SpaceX Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of SpaceX users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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SpaceX Customer Loyalty Score by Gender
Female customers rated SpaceX's Customer Loyalty score 3% higher than Male customers.
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Male
88%
Yes
Female
91%
Yes
SpaceX Customer Loyalty Score by Ethnicity
SpaceX's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
% who answered "Yes"
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94
out of 100
Caucasian
82
out of 100
Hispanic or Latino
76
out of 100
African American/Black
86
out of 100
Asian or Pacific Islander
90
out of 100
Other
SpaceX Customer Loyalty Score by Age
SpaceX's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 83% | 18-25 | 83% |
26-30 87% | 26-30 | 87% |
31-35 70% | 31-35 | 70% |
36-40 78% | 36-40 | 78% |
41-45 100% | 41-45 | 100% |
46-50 91% | 46-50 | 91% |
51-55 100% | 51-55 | 100% |
56-60 100% | 56-60 | 100% |
SpaceX Customer Loyalty Score by Usage
SpaceX's Customer Loyalty score was rated the highest by customers who have used SpaceX's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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SpaceX Customer Loyalty Score by Industry
SpaceX's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Fashion and Beauty industry customers.
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SpaceX Customer Loyalty vs. Competitors
Compared to its competitors, SpaceX's Customer Loyalty score is rated right above Triumph Group, and is preceded by United Launch Alliance.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| United Launch Alliance | 100% |
| SpaceX | 79% |
| Triumph Group | 69% |
| BAE Systems | 69% |
| Blue Origin | 67% |
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Customer Loyalty for Other Tech Brands
In the Tech industry, SpaceX's Customer Loyalty score is rated right below Spotify.
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SpaceX Product Quality
4.3/5
SpaceX has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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SpaceX Product Information
SpaceX’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated SpaceX's product the highest. Reviewers from the Fashion and Beauty industry rated SpaceX the lowest at 3.1.
- Website
- http://www.spacex.com/
- Company Size
- 1,001-5,000 Employees
Industry
Aerospace and Aviation
Quick Insights into SpaceX Product Quality
SpaceX's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers from the Fashion and Beauty industry.
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Ranked SpaceX Product Quality the Highest
Ranked SpaceX Product Quality the Lowest
SpaceX Product Quality Score by Gender
Male customers rated SpaceX's Product Quality score 0.4 stars higher than Female customers.
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Male
4.5/5
Female
4.1/5
SpaceX Product Quality Score by Ethnicity
SpaceX's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
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0
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4.4 | Other | 4.4 |
SpaceX Product Quality Score by Age
SpaceX's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
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0
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4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3.9 | 31-35 | 3.9 |
36-40 4.7 | 36-40 | 4.7 |
41-45 5 | 41-45 | 5 |
46-50 4.5 | 46-50 | 4.5 |
51-55 4.2 | 51-55 | 4.2 |
56-60 4.8 | 56-60 | 4.8 |
SpaceX Product Quality Score by Usage
SpaceX's Product Quality score was rated the highest by customers who have used SpaceX's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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SpaceX Product Quality Score by Industry
SpaceX's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Fashion and Beauty industry customers.
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SpaceX Product Quality vs. Competitors
Compared to its competitors, SpaceX's Product Quality score is rated right above Blue Origin, and is preceded by United Launch Alliance.
| COMPANY | Product Quality Score | |
|---|---|---|
| United Launch Alliance | 5/5 |
| SpaceX | 4.3/5 |
| Blue Origin | 3.9/5 |
| BAE Systems | 3.9/5 |
| Triumph Group | 3.1/5 |
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Product Quality for Other Tech Brands
In the Tech industry, SpaceX's Product Quality score is rated right above Netflix, and is preceded by Apple.
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SpaceX Pricing
SpaceX ROI & Value For Money
4.2/5
SpaceX has a value for money and ROI score of 4.2 out of 5 stars rated by its users and customers.
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SpaceX Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Architecture and Planning industry think that they had the lowest ROI from SpaceX.
Quick Insights into SpaceX ROI
SpaceX's ROI score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers who have used SpaceX's products/services for 5 to 10 Years.
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Ranked SpaceX ROI the Highest
Ranked SpaceX ROI the Lowest
SpaceX ROI Score by Gender
SpaceX's ROI score was rated 4.2 by both Female and Male customers on Comparably.
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Male
4.2/5
Female
4.2/5
SpaceX ROI Score by Ethnicity
SpaceX's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
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0
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2
3
4
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4.3 | Other | 4.3 |
SpaceX ROI Score by Age
SpaceX's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 36-40.
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0
1
2
3
4
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| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4 | 26-30 | 4 |
31-35 4.3 | 31-35 | 4.3 |
36-40 3.7 | 36-40 | 3.7 |
41-45 4.9 | 41-45 | 4.9 |
46-50 3.9 | 46-50 | 3.9 |
51-55 4 | 51-55 | 4 |
56-60 4.6 | 56-60 | 4.6 |
SpaceX ROI Score by Usage
SpaceX's ROI score was rated the highest by customers who have used SpaceX's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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SpaceX ROI Score by Industry
SpaceX's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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SpaceX Pricing vs. Competitors
Compared to its competitors, SpaceX's ROI score is rated right above BAE Systems, and is preceded by United Launch Alliance.
| COMPANY | Pricing Score | |
|---|---|---|
| United Launch Alliance | 5/5 |
| SpaceX | 4.2/5 |
| BAE Systems | 3.8/5 |
| Blue Origin | 3.5/5 |
| Triumph Group | 3.5/5 |
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ROI for Other Tech Brands
In the Tech industry, SpaceX's ROI score is rated right above Zoom Video Communications, and is preceded by Peloton.
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SpaceX Customer Satisfaction (CSAT)
SpaceX Customer Satisfaction (CSAT) Score
81 / 100
SpaceX has an overall Customer Satisfaction score of 81 rated by its users and customers.
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Very Satisfied
59%
Satisfied
22%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
2%
Very Dissatisfied
7%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into SpaceX Customer Satisfaction
SpaceX's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers ages 31-35.
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Ranked SpaceX Customer Satisfaction the Highest
Ranked SpaceX Customer Satisfaction the Lowest
SpaceX Customer Satisfaction Score by Gender
Female customers rated SpaceX's Customer Satisfaction score 19 points higher than Male customers.
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81 / 100
MaleVery Satisfied | 57% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 2% | |
Very Dissatisfied | 7% |
100 / 100
FemaleVery Satisfied | 55% | |
|---|---|---|
Satisfied | 45% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
SpaceX Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
SpaceX's Customer Satisfaction (CSAT) score was rated 85% according to Caucasian users and customers.
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85 / 100
Very Satisfied
62%
Satisfied
23%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Hispanic or Latino
SpaceX's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
60%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
SpaceX's Customer Satisfaction (CSAT) score was rated 70% according to African American/Black users and customers.
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70 / 100
Very Satisfied
46%
Satisfied
24%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
15%
CSAT according to Asian or Pacific Islander
SpaceX's Customer Satisfaction (CSAT) score was rated 86% according to Asian or Pacific Islander users and customers.
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86 / 100
Very Satisfied
53%
Satisfied
33%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
0%
Very Dissatisfied
7%
CSAT according to Other
SpaceX's Customer Satisfaction (CSAT) score was rated 89% according to Other users and customers.
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89 / 100
Very Satisfied
67%
Satisfied
22%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
0%
SpaceX Customer Satisfaction Score by Age
SpaceX's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 87% | |||||||||||||||
| 26-30 | 72% | |||||||||||||||
| 31-35 | 50% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 84% | |||||||||||||||
| 56-60 | 100% |
SpaceX Customer Satisfaction Score by Usage
SpaceX's Customer Satisfaction score was rated the highest by customers who have used SpaceX's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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SpaceX Customer Satisfaction Score by Industry
SpaceX's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Tech industry customers.
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}SpaceX Customer Satisfaction vs. Competitors
Compared to its competitors, SpaceX's Customer Satisfaction score is rated right above BAE Systems.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| SpaceX | 81% |
| BAE Systems | 79% |
| Triumph Group | 75% |
| Blue Origin | 58% |
| United Launch Alliance | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, SpaceX's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
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SpaceX Customer Service
4.3/5
SpaceX has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
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About SpaceX's Customer Service
Address
Rocket Rd, Hawthorne, CA 90250
Website
http://www.spacex.com/
Phone Number
1-310-363-6000
SpaceX's Social Links
Quick Insights into SpaceX Customer Service
SpaceX's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers who have used SpaceX's products/services for 5 to 10 Years.
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Ranked SpaceX Customer Service the Highest
Ranked SpaceX Customer Service the Lowest
SpaceX Customer Service Score by Gender
Female customers rated SpaceX's Customer Service score 0.1 stars higher than Male customers.
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Male
4.3/5
Female
4.4/5
SpaceX Customer Service Score by Ethnicity
SpaceX's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.
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0
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40
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4.3 | Other | 4.3 |
SpaceX Customer Service Score by Age
SpaceX's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
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0
20
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4 | 31-35 | 4 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4.9 | 41-45 | 4.9 |
46-50 3.9 | 46-50 | 3.9 |
51-55 4.6 | 51-55 | 4.6 |
56-60 4.5 | 56-60 | 4.5 |
SpaceX Customer Service Score by Usage
SpaceX's Customer Service score was rated the highest by customers who have used SpaceX's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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SpaceX Customer Service Score by Industry
SpaceX's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Architecture and Planning industry customers.
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SpaceX Customer Service vs. Competitors
Compared to its competitors, SpaceX's Customer Service score is rated right above Blue Origin, and is preceded by United Launch Alliance.
| COMPANY | Customer Service Score | |
|---|---|---|
| United Launch Alliance | 5/5 |
| SpaceX | 4.3/5 |
| Blue Origin | 3.8/5 |
| BAE Systems | 3.7/5 |
| Triumph Group | 3.4/5 |
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Customer Service for Other Tech Brands
In the Tech industry, SpaceX's Customer Service score is rated right above Peloton.
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Consumer vs. Employees
SpaceX scored a 58 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of SpaceX would recommend the brand to a friend. ENPS measures how likely SpaceX employees would recommend working at SpaceX to a friend.
Net Promoter Score
58
NPS Score
| 73% | Promoters |
|---|---|
| 12% | Passive |
| 15% | Detractors |
Employee Net Promoter Score
20
eNPS Score
| 51% | Promoters |
|---|---|
| 18% | Passive |
| 31% | Detractors |
Global Ranking Snapshot
SpaceX is ranked #208 in the Global Top 100 Brands. It ranks just behind Dole Food Company and just ahead of RingCentral.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
206 |  | Nasdaq |  | Adena T. Friedman | Banking and Financial Services |
207 |  | Dole Food Company |  | David Murdock | Food and Beverages |
208 | | SpaceX |  | Elon Musk | Tech |
209 |  | RingCentral |  | Vladimir Shmunis | Tech |
210 |  | Zappos |  | Kedar Deshpande | Retail |
211 |  | Lenovo |  | Yang Yuanqing | Tech |
212 |  | Lexus |  | Scott Thompson | Automotive and Transportation |
Tech Ranking Snapshot
SpaceX is ranked #52 in the Tech Industry. It ranks just behind Atlassian and just ahead of RingCentral.
| RANK | COMPANY | Location | |
|---|---|---|---|
50 |  | Qualcomm | San Diego, CA |
51 |  | Atlassian | San Francisco, CA |
52 | | SpaceX | Hawthorne, CA |
53 | | RingCentral | Belmont, CA |
54 | | Zappos | Las Vegas, NV |
55 | | Lenovo | Morrisville, NC |
56 |  | Ingram Micro | Irvine, CA |
Popular Brands in the Industry
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