
"SpaceX designs, manufactures, and launches advanced rockets and spacecrafts." SpaceX’s brand is ranked #208 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of SpaceX. When compared to other organizations within the Tech industry, SpaceX is ranked #52. Among its major competitors, SpaceX is ranked in 1st place for NPS while Triumph Group is 2nd, and Blue Origin is 3rd. Overall, SpaceX has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $36.00B
SpaceX's Net Promoter Score (NPS) is a 42 with 65% Promoters, 12% Passives, and 23% Detractors. Net Promoter Score tracks whether SpaceX's customers would recommend using the product based on a scale of -100 to 100.
| 65% | Promoters |
|---|---|
| 12% | Passives |
| 23% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 44 | Jan 2025 | 44 |
Feb 2025 43 | Feb 2025 | 43 |
Mar 2025 43 | Mar 2025 | 43 |
Apr 2025 42 | Apr 2025 | 42 |
May 2025 42 | May 2025 | 42 |
Jun 2025 43 | Jun 2025 | 43 |
Jul 2025 43 | Jul 2025 | 43 |
Aug 2025 43 | Aug 2025 | 43 |
Sep 2025 43 | Sep 2025 | 43 |
Nov 2025 43 | Nov 2025 | 43 |
Dec 2025 43 | Dec 2025 | 43 |
Jan 2026 43 | Jan 2026 | 43 |
SpaceX is ranked first for NPS among its competitors. Triumph Group and Blue Origin come in second and third, with BAE Systems coming in at #4. Among those competitors, it is the most valued company behind BAE Systems.
![]() SpaceX | ![]() BAE Systems | ![]() Triumph Group | ![]() Blue Origin | |
| Global Ranking | #208 | #540 | #- | #- |
| NPS | 42 | 17 | 40 | 26 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $36.00B | $126.78B | $1.02B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated SpaceX's NPS 9 points higher than Female customers.
SpaceX's NPS was rated 39 by Male customers on Comparably.
SpaceX's NPS was rated 30 by Female customers on Comparably.
SpaceX's NPS was rated the highest by Native American customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 28 | Caucasian | 28 |
Hispanic or Latino 64 | Hispanic or Latino | 64 |
African American/Black 28 | African American/Black | 28 |
Asian or Pacific Islander 31 | Asian or Pacific Islander | 31 |
Native American 67 | Native American | 67 |
Other 10 | Other | 10 |
SpaceX's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 66+.
SpaceX's NPS was rated the highest by customers who have used SpaceX's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 40 | Less than 1 Year | 40 |
1 to 2 Years 45 | 1 to 2 Years | 45 |
2 to 5 Years 40 | 2 to 5 Years | 40 |
5 to 10 Years -11 | 5 to 10 Years | -11 |
Over 10 Years 52 | Over 10 Years | 52 |
Compared to its competitors, SpaceX's NPS is rated right above Triumph Group.
| COMPANY | NPS Score | |
|---|---|---|
![]() | SpaceX | 42 |
![]() | Triumph Group | 40 |
![]() | Blue Origin | 26 |
![]() | BAE Systems | 17 |
![]() | United Launch Alliance | 0 |
![]() | Virgin Orbit | N/A |
Out of the 26 SpaceX customer reviews 22 were positive and 4 were constructive. SpaceX customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of SpaceX users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Female customers rated SpaceX's Customer Loyalty score 3% higher than Male customers.
SpaceX's Customer Loyalty score was rated the highest by Other customers, and the lowest by Native American customers.
% who answered "Yes"
SpaceX's Customer Loyalty score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 83% | 18-25 | 83% |
26-30 77% | 26-30 | 77% |
31-35 73% | 31-35 | 73% |
36-40 79% | 36-40 | 79% |
41-45 75% | 41-45 | 75% |
46-50 70% | 46-50 | 70% |
51-55 100% | 51-55 | 100% |
56-60 100% | 56-60 | 100% |
61-65 82% | 61-65 | 82% |
66+ 90% | 66+ | 90% |
SpaceX's Customer Loyalty score was rated the highest by customers who have used SpaceX's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
SpaceX's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, SpaceX's Customer Loyalty score is rated right above Blue Origin, and is preceded by United Launch Alliance.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | United Launch Alliance | 85% |
![]() | SpaceX | 78% |
![]() | Blue Origin | 74% |
![]() | BAE Systems | 72% |
![]() | Triumph Group | 71% |
![]() | Virgin Orbit | N/A |
In the Tech industry, SpaceX's Customer Loyalty score is rated right below Peloton.
SpaceX has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
Sign Up to unlock SpaceX's overall Product Quality score rated by its users and customers.
SpaceX’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated SpaceX's product the highest. Reviewers from the Accounting industry rated SpaceX the lowest at 4.
SpaceX's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers who have used SpaceX's products/services for 5 to 10 Years.
Male customers rated SpaceX's Product Quality score 0.2 stars higher than Female customers.
SpaceX's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 3.8 | Native American | 3.8 |
Other 3.7 | Other | 3.7 |
SpaceX's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
26-30 3.6 | 26-30 | 3.6 |
31-35 4 | 31-35 | 4 |
36-40 4.4 | 36-40 | 4.4 |
41-45 4.5 | 41-45 | 4.5 |
46-50 4.2 | 46-50 | 4.2 |
51-55 4.4 | 51-55 | 4.4 |
56-60 4.2 | 56-60 | 4.2 |
61-65 3.4 | 61-65 | 3.4 |
66+ 3.4 | 66+ | 3.4 |
SpaceX's Product Quality score was rated the highest by customers who have used SpaceX's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
SpaceX's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, SpaceX's Product Quality score is rated right above United Launch Alliance.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | SpaceX | 4.2/5 |
![]() | United Launch Alliance | 4.1/5 |
![]() | Blue Origin | 3.9/5 |
![]() | BAE Systems | 3.8/5 |
![]() | Triumph Group | 3.4/5 |
![]() | Virgin Orbit | N/A |
In the Tech industry, SpaceX's Product Quality score is rated right above Google, and is preceded by Spotify.
SpaceX has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock SpaceX's overall ROI score rated by its users and customers.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from SpaceX.
SpaceX's ROI score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated SpaceX's ROI score 0.1 stars higher than Male customers.
SpaceX's ROI score was rated the highest by African American/Black customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Native American 3 | Native American | 3 |
Other 3.6 | Other | 3.6 |
SpaceX's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.6 | 26-30 | 3.6 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.7 | 36-40 | 3.7 |
41-45 4.5 | 41-45 | 4.5 |
46-50 3.5 | 46-50 | 3.5 |
51-55 4 | 51-55 | 4 |
56-60 4 | 56-60 | 4 |
61-65 3.5 | 61-65 | 3.5 |
66+ 3.3 | 66+ | 3.3 |
SpaceX's ROI score was rated the highest by customers who have used SpaceX's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
SpaceX's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, SpaceX's ROI score is rated right above United Launch Alliance.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | SpaceX | 4/5 |
![]() | United Launch Alliance | 4/5 |
![]() | Triumph Group | 3.9/5 |
![]() | Blue Origin | 3.8/5 |
![]() | BAE Systems | 3.7/5 |
![]() | Virgin Orbit | N/A |
In the Tech industry, SpaceX's ROI score is rated right above Google, and is preceded by Zoom Video Communications.
SpaceX has an overall Customer Satisfaction score of 77 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
SpaceX's Customer Satisfaction score was rated highest by customers from the Arts and Entertainment industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Male customers rated SpaceX's Customer Satisfaction score 6 points higher than Female customers.
Very Satisfied | 46% | |
|---|---|---|
Satisfied | 32% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 2% | |
Very Dissatisfied | 8% |
Very Satisfied | 41% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 0% | |
Very Dissatisfied | 12% |
SpaceX's Customer Satisfaction (CSAT) score was rated 73% according to Caucasian users and customers.
SpaceX's Customer Satisfaction (CSAT) score was rated 91% according to Hispanic or Latino users and customers.
SpaceX's Customer Satisfaction (CSAT) score was rated 65% according to African American/Black users and customers.
SpaceX's Customer Satisfaction (CSAT) score was rated 84% according to Asian or Pacific Islander users and customers.
SpaceX's Customer Satisfaction (CSAT) score was rated 67% according to Native American users and customers.
SpaceX's Customer Satisfaction (CSAT) score was rated 79% according to Other users and customers.
SpaceX's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 84% | |||||||||||||||
| 26-30 | 70% | |||||||||||||||
| 31-35 | 51% | |||||||||||||||
| 36-40 | 78% | |||||||||||||||
| 41-45 | 90% | |||||||||||||||
| 46-50 | 73% | |||||||||||||||
| 51-55 | 80% | |||||||||||||||
| 56-60 | 84% | |||||||||||||||
| 61-65 | 60% | |||||||||||||||
| 66+ | 63% |
SpaceX's Customer Satisfaction score was rated the highest by customers who have used SpaceX's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
SpaceX's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "SpaceX Customer Satisfaction Score by Industry",
"text": "SpaceX's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 81,
"stars": 0,
"csatScore": 81,
"text": "SpaceX's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 81
},
{
"label": "Accounting",
"groupId": 495,
"score": 72,
"stars": 0,
"csatScore": 72,
"text": "SpaceX's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 72
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 76,
"stars": 0,
"csatScore": 76,
"text": "SpaceX's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 76
},
{
"label": "Architecture and Planning",
"groupId": 498,
"score": 60,
"stars": 0,
"csatScore": 60,
"text": "SpaceX's Customer Satisfaction score is rated by Architecture and Planning customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 60
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "SpaceX's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "SpaceX's Customer Satisfaction score is rated by Banking and Financial Services customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Business and Consumer Services",
"groupId": 504,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "SpaceX's Customer Satisfaction score is rated by Business and Consumer Services customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Consumer Electronics",
"groupId": 512,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "SpaceX's Customer Satisfaction score is rated by Consumer Electronics customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "SpaceX's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "SpaceX's Customer Satisfaction score is rated by Marketing, Advertising and Research customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
}
]
}Compared to its competitors, SpaceX's Customer Satisfaction score is rated right above BAE Systems, and is preceded by Triumph Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | United Launch Alliance | 100% |
![]() | Triumph Group | 90% |
![]() | SpaceX | 77% |
![]() | BAE Systems | 72% |
![]() | Blue Origin | 65% |
![]() | Virgin Orbit | 0% |
In the Tech industry, SpaceX's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
SpaceX has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
Sign Up to unlock SpaceX's overall Customer Service score rated by its users and customers.
Rocket Rd, Hawthorne, CA 90250
http://www.spacex.com/
1-310-363-6000
SpaceX's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Female customers rated SpaceX's Customer Service score 0.1 stars higher than Male customers.
SpaceX's Customer Service score was rated the highest by African American/Black customers, and the lowest by Native American customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 4 | Hispanic or Latino | 4 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 3.3 | Native American | 3.3 |
Other 3.8 | Other | 3.8 |
SpaceX's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4.4 | 41-45 | 4.4 |
46-50 3.4 | 46-50 | 3.4 |
51-55 4.6 | 51-55 | 4.6 |
56-60 3.9 | 56-60 | 3.9 |
61-65 3 | 61-65 | 3 |
66+ 3.4 | 66+ | 3.4 |
SpaceX's Customer Service score was rated the highest by customers who have used SpaceX's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
SpaceX's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, SpaceX's Customer Service score is rated right above Blue Origin.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | SpaceX | 4.1/5 |
![]() | Blue Origin | 4/5 |
![]() | United Launch Alliance | 4/5 |
![]() | BAE Systems | 3.7/5 |
![]() | Triumph Group | 3.4/5 |
![]() | Virgin Orbit | N/A |
In the Tech industry, SpaceX's Customer Service score is rated right above Google, and is preceded by Apple.
SpaceX scored a 42 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of SpaceX would recommend the brand to a friend. ENPS measures how likely SpaceX employees would recommend working at SpaceX to a friend.
| 65% | Promoters |
|---|---|
| 12% | Passive |
| 23% | Detractors |
| 55% | Promoters |
|---|---|
| 15% | Passive |
| 30% | Detractors |
SpaceX is ranked #208 in the Global Top 100 Brands. It ranks just behind Dole Food Company and just ahead of RingCentral.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
206 | ![]() | Nasdaq | ![]() | Adena T. Friedman | Banking and Financial Services |
207 | ![]() | Dole Food Company | ![]() | David Murdock | Food and Beverages |
208 | ![]() | SpaceX | ![]() | Elon Musk | Tech |
209 | ![]() | RingCentral | ![]() | Vladimir Shmunis | Tech |
210 | ![]() | Zappos | ![]() | Kedar Deshpande | Retail |
211 | ![]() | Lenovo | ![]() | Yang Yuanqing | Tech |
212 | ![]() | Lexus | ![]() | Scott Thompson | Automotive and Transportation |
SpaceX is ranked #52 in the Tech Industry. It ranks just behind Atlassian and just ahead of RingCentral.
| RANK | COMPANY | Location | |
|---|---|---|---|
50 | ![]() | Qualcomm | San Diego, CA |
51 | ![]() | Atlassian | San Francisco, CA |
52 | ![]() | SpaceX | Hawthorne, CA |
53 | ![]() | RingCentral | Belmont, CA |
54 | ![]() | Zappos | Las Vegas, NV |
55 | ![]() | Lenovo | Morrisville, NC |
56 | ![]() | Ingram Micro | Irvine, CA |