

United Launch Alliance provides spacecraft launch services to the Government of the United States. Among its major competitors, United Launch Alliance is ranked in 6th place for NPS while SpaceX is 1st, and Lockheed Martin is 2nd.
United Launch Alliance's Net Promoter Score (NPS) is a 0 with 40% Promoters, 20% Passives, and 40% Detractors. Net Promoter Score tracks whether United Launch Alliance's customers would recommend using the product based on a scale of -100 to 100.
| 40% | Promoters |
|---|---|
| 20% | Passives |
| 40% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 100 | Aug 2020 | 100 |
Mar 2022 0 | Mar 2022 | 0 |
Jun 2022 0 | Jun 2022 | 0 |
May 2023 -25 | May 2023 | -25 |
Aug 2024 0 | Aug 2024 | 0 |
United Launch Alliance is ranked #4 for NPS among its competitors. SpaceX and Lockheed Martin come in first and second, with Boeing coming in at third.
![]() United Launch Alliance | ![]() Boeing | ![]() SpaceX | ![]() Lockheed Martin | |
| Global Ranking | #- | #132 | #208 | #418 |
| NPS | 0 | 7 | 42 | 30 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Very Positive |
| Valuation Updated every 24 hours for public companies | - | $147.47B | $36.00B | $116.46B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, United Launch Alliance's NPS is rated right above Orbital ATK, and is preceded by Raytheon Technologies.
| COMPANY | NPS Score | |
|---|---|---|
![]() | SpaceX | 42 |
![]() | Lockheed Martin | 30 |
![]() | Virgin Hyperloop One | 30 |
![]() | Boeing | 7 |
![]() | Raytheon Technologies | 7 |
![]() | United Launch Alliance | 0 |
![]() | Orbital ATK | -17 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of United Launch Alliance users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, United Launch Alliance's Customer Loyalty score is rated right above Lockheed Martin, and is preceded by Virgin Hyperloop One.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Virgin Hyperloop One | 89% |
![]() | United Launch Alliance | 85% |
![]() | Lockheed Martin | 79% |
![]() | SpaceX | 78% |
![]() | Raytheon Technologies | 74% |
![]() | Orbital ATK | 69% |
![]() | Boeing | 68% |
United Launch Alliance has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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United Launch Alliance’s product quality score is a 4.1 out of 5 as rated by its users and customers.
Compared to its competitors, United Launch Alliance's Product Quality score is rated right above Lockheed Martin, and is preceded by SpaceX.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | SpaceX | 4.2/5 |
![]() | United Launch Alliance | 4.1/5 |
![]() | Lockheed Martin | 3.9/5 |
![]() | Raytheon Technologies | 3.6/5 |
![]() | Boeing | 3.5/5 |
![]() | Virgin Hyperloop One | 3.3/5 |
![]() | Orbital ATK | 3.3/5 |
United Launch Alliance has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Compared to its competitors, United Launch Alliance's ROI score is rated right above Raytheon Technologies, and is preceded by Lockheed Martin.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | SpaceX | 4/5 |
![]() | Lockheed Martin | 4/5 |
![]() | United Launch Alliance | 4/5 |
![]() | Raytheon Technologies | 3.6/5 |
![]() | Virgin Hyperloop One | 3.6/5 |
![]() | Boeing | 3.5/5 |
![]() | Orbital ATK | 2.9/5 |
United Launch Alliance has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, United Launch Alliance's Customer Satisfaction score is rated right above Orbital ATK, and is preceded by Virgin Hyperloop One.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Virgin Hyperloop One | 100% |
![]() | United Launch Alliance | 100% |
![]() | Orbital ATK | 100% |
![]() | SpaceX | 77% |
![]() | Lockheed Martin | 72% |
![]() | Boeing | 62% |
![]() | Raytheon Technologies | 61% |
United Launch Alliance has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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Galileo Operations Center, 9501 East Panorama Circle, 80112
http://ulalaunch.com
Compared to its competitors, United Launch Alliance's Customer Service score is rated right above Lockheed Martin, and is preceded by SpaceX.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | SpaceX | 4.1/5 |
![]() | United Launch Alliance | 4/5 |
![]() | Lockheed Martin | 3.9/5 |
![]() | Virgin Hyperloop One | 3.9/5 |
![]() | Boeing | 3.6/5 |
![]() | Raytheon Technologies | 3.6/5 |
![]() | Orbital ATK | 3.1/5 |
United Launch Alliance has a 3.8/5 stars for its overall company culture rated by their employees

United Launch Alliance scored a 0 for Net Promoter Score and a 8 for Employee Net Promoter Score. NPS gauges how likely a customer of United Launch Alliance would recommend the brand to a friend. ENPS measures how likely United Launch Alliance employees would recommend working at United Launch Alliance to a friend.
| 40% | Promoters |
|---|---|
| 20% | Passive |
| 40% | Detractors |
| 46% | Promoters |
|---|---|
| 16% | Passive |
| 38% | Detractors |