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BAE Systems is
Ranked
#29
in
Automotive and Transportation Brands
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BAE Systems
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BAE Systems is ranked #29 in Automotive and Transportation Brands

About BAE Systems' Brand

BAE Systems, Inc. is the U.S. subsidiary of BAE Systems plc, an international defense, aerospace and security company which delivers a full range of products and services for air, land and naval forces, as well as advanced electronics, security, information technology solutions and customer support services. BAE Systems’s brand is ranked #540 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of BAE Systems. When compared to other organizations within the Automotive and Transportation industry, BAE Systems is ranked #29. Among its major competitors, BAE Systems is ranked in 6th place for NPS while Amazon is 1st, and Google is 2nd. Overall, BAE Systems has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $126.78B

Brand at a Glance

69%
Customer Loyalty
3.9/5
Product Quality
3.8/5
Pricing
3.7/5
Customer Service

BAE Systems Ranking

BAE Systems NPS

BAE Systems's Net Promoter Score (NPS) is a 25 with 48% Promoters, 29% Passives, and 23% Detractors. Net Promoter Score tracks whether BAE Systems's customers would recommend using the product based on a scale of -100 to 100.

BAE Systems Overall NPS

25
NPS
48%Promoters
29%Passives
23%Detractors
BAE Systems Overall NPS

BAE Systems NPS Trend

-100
-50
0
50
100
Jul 2021
20
Jul 202120
Aug 2021
22
Aug 202122
Sep 2021
20
Sep 202120
Oct 2021
23
Oct 202123
Nov 2021
30
Nov 202130
Dec 2021
25
Dec 202125
Jan 2022
24
Jan 202224
Feb 2022
18
Feb 202218
Mar 2022
25
Mar 202225
Apr 2022
24
Apr 202224
May 2022
28
May 202228
Jun 2022
23
Jun 202223

How Other Brands Compare

BAE Systems is ranked #4 for NPS among its competitors. Amazon and Google come in first and second, with Microsoft coming in at third. Among those competitors, it is the lowest valued company behind Microsoft.

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BAE Systems' Logo
BAE Systems
Amazon's Logo
Amazon
Google's Logo
Google
Microsoft's Logo
Microsoft
Global Ranking#540#5#9#22
NPS25534944
Social Sentiment Calculated by analyzing social media and other online mentionsNeutralNeutralNeutralNeutral
Valuation Updated every 24 hours for public companies$126.78B$1.64T$1.42T$1.91T

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

BAE Systems NPS by Gender

Male customers rated BAE Systems's NPS 23 points higher than Female customers.

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Male

57

BAE Systems's NPS was rated 57 by Male customers on Comparably.

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71%
Promoters
15%
Passives
14%
Detractors

Female

34

BAE Systems's NPS was rated 34 by Female customers on Comparably.

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67%
Promoters
0%
Passives
33%
Detractors

BAE Systems NPS by Ethnicity

BAE Systems's NPS was rated the highest by Other customers, and the lowest by Caucasian customers.

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-100
-50
0
50
100
Caucasian
25
Caucasian25
Other
34
Other34

BAE Systems NPS by Age

BAE Systems's NPS was rated -34 points by customers ages 18-25 on Comparably.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of BAE Systems.
0
20
40
60
80
100
Promoters
33%
Passives
0%
Detractors
67%
18-2533%0%67%

BAE Systems NPS by Usage

BAE Systems's NPS was rated the highest by customers who have used BAE Systems's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

Sign Up for Brand Profile PRO to get the full NPS by Usage data of BAE Systems.
-100
-50
0
50
100
Less than 1 Year
25
Less than 1 Year25
2 to 5 Years
-50
2 to 5 Years-50
5 to 10 Years
100
5 to 10 Years100

BAE Systems NPS vs. Competitors

Compared to its competitors, BAE Systems's NPS is rated right above Northrop Grumman Corporation, and is preceded by Lockheed Martin.

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BAE Systems' Logo
VS
Amazon's Logo
Google's Logo
Microsoft's Logo
Booz Allen Hamilton's Logo
Lockheed Martin's Logo
Northrop Grumman Corporation's Logo
Boeing's Logo
Raytheon Technologies' Logo
Leidos' Logo
General Dynamics' Logo
L3Harris Technologies' Logo

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BAE Systems NPS vs Companies in Automotive and Transportation

In the Automotive and Transportation industry, BAE Systems's NPS is rated right below FedEx.

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BAE Systems' Logo
VS
Porsche's Logo
Mercedes-Benz USA's Logo
Toyota's Logo
Audi's Logo
Honda's Logo
Tesla's Logo
BMW Group's Logo
FedEx's Logo

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BAE Systems Customer Reviews

Out of the 3 BAE Systems customer reviews 1 was positive and 2 were constructive. BAE Systems customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Their commitment to their employees who are terminal ill. We are people not numbers
Review from Baltimore, MD / Female / Other / 56-60Posted 14 days ago
What can this brand most improve?
change the mission statment to "we gonna blowem all to hell"
Review from Baltimore, MD / Male / Caucasian / 18-25
What do you value most about this brand?
it is a good company
Review from Baltimore, MD / Male / African American/Black / 18-25

BAE Systems Customer Loyalty

69%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

69% of BAE Systems users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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69
69%
31
31%
BAE Systems Customer Loyalty

BAE Systems Customer Loyalty Score by Gender

Female customers rated BAE Systems's Customer Loyalty score 9% higher than Male customers.

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Male
61%
Yes
Female
70%
Yes

BAE Systems Customer Loyalty Score by Ethnicity

BAE Systems's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.

% who answered "Yes"

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33
out of 100
Caucasian
70
out of 100
Other

BAE Systems Customer Loyalty Score by Age

BAE Systems's Customer Loyalty score was rated 70% by customers ages 18-25 on Comparably.

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0
20%
40%
60%
80%
100%
18-25
70%
18-2570%

BAE Systems Customer Loyalty Score by Usage

BAE Systems's Customer Loyalty score was rated the highest by customers who have used BAE Systems's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
78%
2 to 5 Years
78%
5 to 10 Years
100%

BAE Systems Customer Loyalty Score by Industry

BAE Systems's Customer Loyalty score was rated 100% by Tech industry customers.

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Tech
100%

BAE Systems Customer Loyalty vs. Competitors

Compared to its competitors, BAE Systems's Customer Loyalty score is rated right above Northrop Grumman Corporation, and is preceded by Boeing.

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BAE Systems' Logo
VS
Amazon's Logo
Google's Logo
Microsoft's Logo
Leidos' Logo
General Dynamics' Logo
Lockheed Martin's Logo
Raytheon Technologies' Logo
Booz Allen Hamilton's Logo
Boeing's Logo
Northrop Grumman Corporation's Logo
L3Harris Technologies' Logo

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Customer Loyalty for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, BAE Systems's Customer Loyalty score is rated right below FedEx.

COMPANYCustomer Loyalty Score
Honda89%
Mercedes-Benz USA85%
Audi84%
Porsche83%
Toyota83%
Tesla80%
BMW Group80%
FedEx75%
BAE Systems69%

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Tesla's Logo
BMW Group's Logo
FedEx's Logo

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BAE Systems Product Quality

3.9/5

BAE Systems has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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BAE Systems Product Information

BAE Systems’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated BAE Systems's product the highest.

Website
http://www.baesystems.com
Company Size
10,000+ Employees

Industry

Military and Defense

Quick Insights into BAE Systems Product Quality

BAE Systems's Product Quality score was rated highest by customers who have used BAE Systems's products/services for 5 to 10 Years, and rated lowest by Other customers.

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Ranked BAE Systems Product Quality the Highest

5 to 10 Years
5
Tech
5
Caucasian
4.7

Ranked BAE Systems Product Quality the Lowest

Less than 1 Year
3.6
Female
3.5
Other
3.1

BAE Systems Product Quality Score by Gender

Male customers rated BAE Systems's Product Quality score 1.2 stars higher than Female customers.

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Male

4.7/5

Female

3.5/5

BAE Systems Product Quality Score by Ethnicity

BAE Systems's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
4.7
Caucasian4.7
Other
3.1
Other3.1

BAE Systems Product Quality Score by Age

BAE Systems's Product Quality score was rated 3.1 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
3.1
18-253.1

BAE Systems Product Quality Score by Usage

BAE Systems's Product Quality score was rated the highest by customers who have used BAE Systems's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
3.6
2 to 5 Years
3.6
5 to 10 Years
5

BAE Systems Product Quality Score by Industry

BAE Systems's Product Quality score was rated 5 stars by Tech industry customers.

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Tech
5

BAE Systems Product Quality vs. Competitors

Compared to its competitors, BAE Systems's Product Quality score is rated right above Northrop Grumman Corporation, and is preceded by Lockheed Martin.

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BAE Systems' Logo
VS
Amazon's Logo
Google's Logo
Microsoft's Logo
Lockheed Martin's Logo
Northrop Grumman Corporation's Logo
L3Harris Technologies' Logo
Raytheon Technologies' Logo
Leidos' Logo
Booz Allen Hamilton's Logo
Boeing's Logo
General Dynamics' Logo

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Product Quality for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, BAE Systems's Product Quality score is rated right above FedEx, and is preceded by Tesla.

COMPANYProduct Quality Score
Porsche4.4/5
Mercedes-Benz USA4.3/5
Honda4.3/5
Toyota4.2/5
BMW Group4.2/5
Audi4.1/5
Tesla4.1/5
BAE Systems3.9/5
FedEx3.8/5

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FedEx's Logo

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BAE Systems Pricing

BAE Systems ROI & Value For Money

3.8/5

BAE Systems has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.

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BAE Systems Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into BAE Systems ROI

BAE Systems's ROI score was rated highest by Caucasian customers, and rated lowest by Other customers.

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Ranked BAE Systems ROI the Highest

Caucasian
4.7
Male
4.7
Tech
4.7

Ranked BAE Systems ROI the Lowest

2 to 5 Years
3.5
Female
3.1
Other
3

BAE Systems ROI Score by Gender

Male customers rated BAE Systems's ROI score 1.6 stars higher than Female customers.

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Male

4.7/5

Female

3.1/5

BAE Systems ROI Score by Ethnicity

BAE Systems's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
4.7
Caucasian4.7
Other
3
Other3

BAE Systems ROI Score by Age

BAE Systems's ROI score was rated 4.1 stars by customers ages 18-25 on Comparably.

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0
1
2
3
4
5
18-25
4.1
18-254.1

BAE Systems ROI Score by Usage

BAE Systems's ROI score was rated the highest by customers who have used BAE Systems's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
4
2 to 5 Years
3.5
5 to 10 Years
4.6

BAE Systems ROI Score by Industry

BAE Systems's ROI score was rated 4.7 stars by Tech industry customers.

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Tech
4.7

BAE Systems Pricing vs. Competitors

Compared to its competitors, BAE Systems's ROI score is rated right above Boeing, and is preceded by Booz Allen Hamilton.

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BAE Systems' Logo
VS
Amazon's Logo
Google's Logo
Microsoft's Logo
Lockheed Martin's Logo
Northrop Grumman Corporation's Logo
Booz Allen Hamilton's Logo
Boeing's Logo
Leidos' Logo
Raytheon Technologies' Logo
General Dynamics' Logo
L3Harris Technologies' Logo

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ROI for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, BAE Systems's ROI score is rated right above FedEx, and is preceded by BMW Group.

COMPANYPricing Score
Porsche4.2/5
Mercedes-Benz USA4.1/5
Toyota4.1/5
Tesla4.1/5
Honda4/5
Audi3.9/5
BMW Group3.9/5
BAE Systems3.8/5
FedEx3.6/5

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BAE Systems Customer Satisfaction (CSAT)

BAE Systems Customer Satisfaction (CSAT) Score

80 / 100

BAE Systems has an overall Customer Satisfaction score of 80 rated by its users and customers.

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Very Satisfied46%
Satisfied34%
Neither Satisfied nor Dissatisfied9%
Dissatisfied2%
Very Dissatisfied9%
Very Satisfied
46%
Satisfied
34%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
2%
Very Dissatisfied
9%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into BAE Systems Customer Satisfaction

BAE Systems's Customer Satisfaction score was rated highest by Caucasian customers.

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Ranked BAE Systems Customer Satisfaction the Highest

Caucasian
100%
Male
100%
2 to 5 Years
67%

BAE Systems Customer Satisfaction Score by Gender

BAE Systems's Customer Satisfaction score was rated 100 by Male customers on Comparably.

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100 / 100
Male
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

BAE Systems Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

BAE Systems' Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.

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100 / 100
Very Satisfied100%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

BAE Systems Customer Satisfaction Score by Usage

BAE Systems's Customer Satisfaction score was rated 67 points by customers who have used BAE Systems's products/services for 2 to 5 Years.

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2 to 5 Years
67

BAE Systems Customer Satisfaction vs. Competitors

Compared to its competitors, BAE Systems's Customer Satisfaction score is rated right above Booz Allen Hamilton, and is preceded by Microsoft.

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BAE Systems' Logo
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Leidos' Logo
Amazon's Logo
Google's Logo
Microsoft's Logo
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L3Harris Technologies' Logo
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Boeing's Logo
Raytheon Technologies' Logo
Northrop Grumman Corporation's Logo
General Dynamics' Logo

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Customer Satisfaction for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, BAE Systems's Customer Satisfaction score is rated right above Tesla, and is preceded by BMW Group.

COMPANYCustomer Satisfaction (CSAT) Score
Mercedes-Benz USA87%
Porsche87%
Toyota87%
Honda86%
Audi81%
BMW Group81%
BAE Systems80%
Tesla78%
FedEx74%

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BAE Systems Customer Service

3.7/5

BAE Systems has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About BAE Systems's Customer Service

Address

2941 Fairview Park Dr., Falls Church, VA 22042


Website

http://www.baesystems.com


Phone Number

571 461 6000

Quick Insights into BAE Systems Customer Service

BAE Systems's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers who have used BAE Systems's products/services for 2 to 5 Years.

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Ranked BAE Systems Customer Service the Highest

Tech
5
5 to 10 Years
4.8
Male
4.5

Ranked BAE Systems Customer Service the Lowest

Female
3.3
Other
3.1
2 to 5 Years
3

BAE Systems Customer Service Score by Gender

Male customers rated BAE Systems's Customer Service score 1.2 stars higher than Female customers.

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Male

4.5/5

Female

3.3/5

BAE Systems Customer Service Score by Ethnicity

BAE Systems's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
20
40
60
80
100
Caucasian
4.2
Caucasian4.2
Other
3.1
Other3.1

BAE Systems Customer Service Score by Age

BAE Systems's Customer Service score was rated 3.5 stars by customers ages 18-25 on Comparably.

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0
20
40
60
80
100
18-25
3.5
18-253.5

BAE Systems Customer Service Score by Usage

BAE Systems's Customer Service score was rated the highest by customers who have used BAE Systems's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
4
2 to 5 Years
3
5 to 10 Years
4.8

BAE Systems Customer Service Score by Industry

BAE Systems's Customer Service score was rated 5 stars by Tech industry customers.

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Tech
5

BAE Systems Customer Service vs. Competitors

Compared to its competitors, BAE Systems's Customer Service score is rated right above L3Harris Technologies, and is preceded by Booz Allen Hamilton.

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BAE Systems' Logo
VS
Amazon's Logo
Google's Logo
Microsoft's Logo
Northrop Grumman Corporation's Logo
Lockheed Martin's Logo
Leidos' Logo
General Dynamics' Logo
Booz Allen Hamilton's Logo
L3Harris Technologies' Logo
Boeing's Logo
Raytheon Technologies' Logo

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Customer Service for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, BAE Systems's Customer Service score is rated right above FedEx, and is preceded by Audi.

COMPANYCustomer Service Score
Porsche4.4/5
Mercedes-Benz USA4.3/5
Toyota4.1/5
BMW Group4.1/5
Tesla4/5
Honda4/5
Audi4/5
BAE Systems3.7/5
FedEx3.7/5

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Toyota's Logo
BMW Group's Logo
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Honda's Logo
Audi's Logo
FedEx's Logo

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BAE Systems as an Employer

3.3/5

BAE Systems has a 3.3/5 stars for its overall company culture rated by their employees

  BAE Systems CEO
top
40%
CEO of BAE Systems

In the Top 40% of Similar Sized Companies on Comparably.

Consumer vs. Employees

BAE Systems scored a 25 for Net Promoter Score and a 15 for Employee Net Promoter Score. NPS gauges how likely a customer of BAE Systems would recommend the brand to a friend. ENPS measures how likely BAE Systems employees would recommend working at BAE Systems to a friend.

Net Promoter Score

25
NPS Score
48%Promoters
29%Passive
23%Detractors

Employee Net Promoter Score

15
eNPS Score
46%Promoters
23%Passive
31%Detractors

Global Ranking Snapshot

BAE Systems is ranked #540 in the Global Top 100 Brands. It ranks just behind Skullcandy and just ahead of WeWork.

RANKCOMPANYCEOINDUSTRY
538
MongoDB, Inc.  MongoDB, Inc. CEO
Dev Ittycheria
Tech
539
Skullcandy  Skullcandy CEO
Jason Hodell
Consumer Goods
540
BAE Systems  BAE Systems CEO
Tom Arseneault
Automotive and Transportation
541
WeWork  WeWork CEO
Sandeep Mathrani
Business and Consumer Services
542
Rapid7  Rapid7 CEO
Corey Thomas
Tech
543
Pure Storage  Pure Storage CEO
Charlie Giancarlo
Tech
544
Chegg  Chegg CEO
Dan Rosensweig
Tech

Automotive and Transportation Ranking Snapshot

BAE Systems is ranked #29 in the Automotive and Transportation Industry. It ranks just behind Lear Corporation and just ahead of Jb hunt.

RANKCOMPANYLocation
27
Ryder System
28
Lear Corporation
Southfield, MI
29
BAE Systems
Falls Church, VA
30
Jb hunt
Lowell, AR
31
Infiniti
Dallas, TX
32
Raytheon Technologies
Waltham, MA
33
Nissan
Smyrna, TN