21
NPS
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General Dynamics
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About General Dynamics' Brand
General Dynamics is a defense industry contractor for shipbuilding, marine, combat and defense systems and, munitions. Among its major competitors, General Dynamics is ranked in 4th place for NPS while SAIC is 1st, and Lockheed Martin is 2nd. Overall, General Dynamics has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
75%
Customer Loyalty
4/5
Product Quality
3.7/5
Pricing
4/5
Customer Service
General Dynamics Ranking
- #2 / 4 of its competitors
General Dynamics NPS
General Dynamics's Net Promoter Score (NPS) is a 21 with 53% Promoters, 15% Passives, and 32% Detractors. Net Promoter Score tracks whether General Dynamics's customers would recommend using the product based on a scale of -100 to 100.
General Dynamics Overall NPS
| 53% | Promoters |
|---|---|
| 15% | Passives |
| 32% | Detractors |
General Dynamics NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 14 | Feb 2024 | 14 |
Mar 2024 16 | Mar 2024 | 16 |
Apr 2024 18 | Apr 2024 | 18 |
May 2024 18 | May 2024 | 18 |
Jun 2024 19 | Jun 2024 | 19 |
Jul 2024 21 | Jul 2024 | 21 |
Jan 2025 23 | Jan 2025 | 23 |
Feb 2025 16 | Feb 2025 | 16 |
Mar 2025 19 | Mar 2025 | 19 |
May 2025 19 | May 2025 | 19 |
Jul 2025 20 | Jul 2025 | 20 |
Oct 2025 20 | Oct 2025 | 20 |
How Other Brands Compare
General Dynamics is ranked second for NPS among its competitors. Lockheed Martin and BAE Systems come in first and third, with Boeing coming in at #4.
General Dynamics |  Boeing |  Lockheed Martin |  BAE Systems | |
| Global Ranking | #- | #132 | #418 | #540 |
| NPS | 21 | 7 | 30 | 17 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Very Positive | Neutral |
| Valuation Updated every 24 hours for public companies | - | $147.47B | $116.46B | $126.78B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
General Dynamics NPS by Gender
Male customers rated General Dynamics's NPS 26 points higher than Female customers.
Male
9
General Dynamics's NPS was rated 9 by Male customers on Comparably.
45%
Promoters
19%
Passives
36%
Detractors
Female
-17
General Dynamics's NPS was rated -17 by Female customers on Comparably.
33%
Promoters
17%
Passives
50%
Detractors
General Dynamics NPS by Ethnicity
General Dynamics's NPS was rated 36 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 36 | Caucasian | 36 |
General Dynamics NPS by Age
General Dynamics's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
General Dynamics NPS by Usage
General Dynamics's NPS was rated the highest by customers who have used General Dynamics's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 50 | Less than 1 Year | 50 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years -33 | 5 to 10 Years | -33 |
Over 10 Years 25 | Over 10 Years | 25 |
General Dynamics NPS vs. Competitors
Compared to its competitors, General Dynamics's NPS is rated right above BAE Systems, and is preceded by Huntington Ingalls Industries.
General Dynamics Customer Reviews
Out of the 3 General Dynamics customer reviews 3 were positive and 0 were constructive. General Dynamics customer reviews reflect that all customers have a favorable experience using the products/services of the company.
General Dynamics Customer Loyalty
75%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of General Dynamics users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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General Dynamics Customer Loyalty Score by Gender
Female customers rated General Dynamics's Customer Loyalty score 18% higher than Male customers.
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Male
67%
Yes
Female
85%
Yes
General Dynamics Customer Loyalty Score by Ethnicity
General Dynamics's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
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78
out of 100
Caucasian
General Dynamics Customer Loyalty Score by Age
General Dynamics's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
36-40 78% | 36-40 | 78% |
General Dynamics Customer Loyalty Score by Usage
General Dynamics's Customer Loyalty score was rated the highest by customers who have used General Dynamics's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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General Dynamics Customer Loyalty vs. Competitors
Compared to its competitors, General Dynamics's Customer Loyalty score is rated right above Raytheon Technologies, and is preceded by Lockheed Martin.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
 | Huntington Ingalls Industries | 81% |
| Lockheed Martin | 79% |
| General Dynamics | 75% |
 | Raytheon Technologies | 74% |
 | SAIC | 72% |
| BAE Systems | 72% |
 | GE Digital | 71% |
| Boeing | 68% |
 | FLIR Systems | 64% |
 | QinetiQ | 10% |
 | S. P. Korolev Rocket and Space Corporation Energia | N/A |
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General Dynamics Product Quality
4/5
General Dynamics has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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General Dynamics Product Information
General Dynamics’s product quality score is a 4 out of 5 as rated by its users and customers.
- Company Size
- 10,000+ Employees
Industry
Tech
Enterprise
Government & Legal
Manufacturing
Quick Insights into General Dynamics Product Quality
General Dynamics's Product Quality score was rated highest by customers who have used General Dynamics's products/services for Over 10 Years, and rated lowest by customers who have used General Dynamics's products/services for 5 to 10 Years.
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Ranked General Dynamics Product Quality the Highest
Ranked General Dynamics Product Quality the Lowest
General Dynamics Product Quality Score by Gender
Female customers rated General Dynamics's Product Quality score 0.2 stars higher than Male customers.
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Male
4/5
Female
4.2/5
General Dynamics Product Quality Score by Ethnicity
General Dynamics's Product Quality score was rated 4.4 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
General Dynamics Product Quality Score by Age
General Dynamics's Product Quality score was rated 3.5 stars by customers ages 18-25 and customers ages 36-40 on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
36-40 3.5 | 36-40 | 3.5 |
General Dynamics Product Quality Score by Usage
General Dynamics's Product Quality score was rated the highest by customers who have used General Dynamics's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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General Dynamics Product Quality vs. Competitors
Compared to its competitors, General Dynamics's Product Quality score is rated right above Lockheed Martin, and is preceded by SAIC.
| COMPANY | Product Quality Score | |
|---|---|---|
| SAIC | 4.2/5 |
| General Dynamics | 4/5 |
| Lockheed Martin | 3.9/5 |
| GE Digital | 3.9/5 |
| BAE Systems | 3.8/5 |
| Huntington Ingalls Industries | 3.7/5 |
| Raytheon Technologies | 3.6/5 |
| Boeing | 3.5/5 |
| FLIR Systems | 3.4/5 |
| QinetiQ | 2.2/5 |
| S. P. Korolev Rocket and Space Corporation Energia | N/A |
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General Dynamics Pricing
General Dynamics ROI & Value For Money
3.7/5
General Dynamics has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Quick Insights into General Dynamics ROI
General Dynamics's ROI score was rated highest by customers who have used General Dynamics's products/services for Less than 1 Year, and rated lowest by customers ages 18-25.
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Ranked General Dynamics ROI the Highest
Ranked General Dynamics ROI the Lowest
General Dynamics ROI Score by Gender
Male customers rated General Dynamics's ROI score 0.7 stars higher than Female customers.
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Male
3.8/5
Female
3.1/5
General Dynamics ROI Score by Ethnicity
General Dynamics's ROI score was rated 4 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
General Dynamics ROI Score by Age
General Dynamics's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
36-40 3.4 | 36-40 | 3.4 |
General Dynamics ROI Score by Usage
General Dynamics's ROI score was rated the highest by customers who have used General Dynamics's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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General Dynamics Pricing vs. Competitors
Compared to its competitors, General Dynamics's ROI score is rated right above BAE Systems, and is preceded by SAIC.
| COMPANY | Pricing Score | |
|---|---|---|
| Lockheed Martin | 4/5 |
| SAIC | 3.9/5 |
| General Dynamics | 3.7/5 |
| BAE Systems | 3.7/5 |
| Huntington Ingalls Industries | 3.6/5 |
| Raytheon Technologies | 3.6/5 |
| GE Digital | 3.5/5 |
| Boeing | 3.5/5 |
| FLIR Systems | 3.3/5 |
| QinetiQ | 2/5 |
| S. P. Korolev Rocket and Space Corporation Energia | N/A |
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General Dynamics Customer Satisfaction (CSAT)
General Dynamics Customer Satisfaction (CSAT) Score
78 / 100
General Dynamics has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Very Satisfied
38%
Satisfied
40%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into General Dynamics Customer Satisfaction
General Dynamics's Customer Satisfaction score was rated highest by customers who have used General Dynamics's products/services for 2 to 5 Years, and rated lowest by customers who have used General Dynamics's products/services for Less than 1 Year.
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Ranked General Dynamics Customer Satisfaction the Highest
Ranked General Dynamics Customer Satisfaction the Lowest
General Dynamics Customer Satisfaction Score by Gender
Female customers rated General Dynamics's Customer Satisfaction score 37 points higher than Male customers.
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63 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 37% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
100 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
General Dynamics Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
General Dynamics' Customer Satisfaction (CSAT) score was rated 72% according to Caucasian users and customers.
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72 / 100
Very Satisfied
29%
Satisfied
43%
Neither Satisfied nor Dissatisfied
28%
Dissatisfied
0%
Very Dissatisfied
0%
General Dynamics Customer Satisfaction Score by Age
General Dynamics's Customer Satisfaction score was rated 67 points by customers ages 36-40 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 36-40 | 67% |
General Dynamics Customer Satisfaction Score by Usage
General Dynamics's Customer Satisfaction score was rated the highest by customers who have used General Dynamics's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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General Dynamics Customer Satisfaction vs. Competitors
Compared to its competitors, General Dynamics's Customer Satisfaction score is rated right above GE Digital, and is preceded by SAIC.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| SAIC | 79% |
| General Dynamics | 78% |
| GE Digital | 75% |
| Lockheed Martin | 72% |
| BAE Systems | 72% |
| Huntington Ingalls Industries | 70% |
| Boeing | 62% |
| Raytheon Technologies | 61% |
| FLIR Systems | 50% |
| QinetiQ | 50% |
| S. P. Korolev Rocket and Space Corporation Energia | 0% |
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General Dynamics Customer Service
4/5
General Dynamics has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About General Dynamics's Customer Service
Address
2941 Fairview Park Drive, Suite 100, Falls Church, VA
Website
http://www.generaldynamics.com/
Phone Number
(703) 876-3551
Quick Insights into General Dynamics Customer Service
General Dynamics's Customer Service score was rated highest by customers who have used General Dynamics's products/services for Less than 1 Year, and rated lowest by customers ages 18-25.
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Ranked General Dynamics Customer Service the Highest
Ranked General Dynamics Customer Service the Lowest
General Dynamics Customer Service Score by Gender
Male customers rated General Dynamics's Customer Service score 0.5 stars higher than Female customers.
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Male
3.9/5
Female
3.4/5
General Dynamics Customer Service Score by Ethnicity
General Dynamics's Customer Service score was rated 4.1 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
General Dynamics Customer Service Score by Age
General Dynamics's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
36-40 3.5 | 36-40 | 3.5 |
General Dynamics Customer Service Score by Usage
General Dynamics's Customer Service score was rated the highest by customers who have used General Dynamics's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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General Dynamics Customer Service vs. Competitors
Compared to its competitors, General Dynamics's Customer Service score is rated right above Lockheed Martin, and is preceded by SAIC.
| COMPANY | Customer Service Score | |
|---|---|---|
| SAIC | 4.1/5 |
| General Dynamics | 4/5 |
| Lockheed Martin | 3.9/5 |
| Huntington Ingalls Industries | 3.8/5 |
| BAE Systems | 3.7/5 |
| GE Digital | 3.6/5 |
| Boeing | 3.6/5 |
| Raytheon Technologies | 3.6/5 |
| FLIR Systems | 3.1/5 |
| QinetiQ | 2/5 |
| S. P. Korolev Rocket and Space Corporation Energia | N/A |
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General Dynamics as an Employer
3.3/5
General Dynamics has a 3.3/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
General Dynamics scored a 21 for Net Promoter Score and a 9 for Employee Net Promoter Score. NPS gauges how likely a customer of General Dynamics would recommend the brand to a friend. ENPS measures how likely General Dynamics employees would recommend working at General Dynamics to a friend.
Net Promoter Score
21
NPS Score
| 53% | Promoters |
|---|---|
| 15% | Passive |
| 32% | Detractors |
Employee Net Promoter Score
9
eNPS Score
| 43% | Promoters |
|---|---|
| 23% | Passive |
| 34% | Detractors |
