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Nissan is

Ranked

#33

Automotive and Transportation Brands

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Nissan

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Nissan

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Nissan is ranked #33 in Automotive and Transportation Brands

About Nissan's Brand

Nissan offers automotive products and services. Nissan’s brand is ranked #668 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Nissan. When compared to other organizations within the Automotive and Transportation industry, Nissan is ranked #33. Among its major competitors, Nissan is ranked in 6th place for NPS while Yamaha is 1st, and Honda is 2nd. Overall, Nissan has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $13.42B

Brand at a Glance

76%

Customer Loyalty

2.5/5

Product Quality

2.5/5

Pricing

2.4/5

Customer Service

Nissan CMO

Ivy Kuzminsky

Ivy Kuzminsky serves as the Chief Marketing Management office of Nissan Motor Corporation. Ivy started at Nissan Motor Corporation in September of 2018. Ivy currently resides in the Greater Nashville Area, TN.

Nissan Ranking

^#33 in Automotive and Transportation
^#4 / 4 of its competitors

Nissan NPS

Nissan's Net Promoter Score (NPS) is a -29 with 31% Promoters, 9% Passives, and 60% Detractors. Net Promoter Score tracks whether Nissan's customers would recommend using the product based on a scale of -100 to 100.

Nissan Overall NPS

-29

NPS

31%	Promoters
9%	Passives
60%	Detractors

Nissan NPS Trend

-100

-50

100

Summary	Date	Score
Sep 2024 -31	Sep 2024	-31
Oct 2024 -31	Oct 2024	-31
Nov 2024 -31	Nov 2024	-31
Dec 2024 -31	Dec 2024	-31
Jan 2025 -31	Jan 2025	-31
Feb 2025 -31	Feb 2025	-31
Mar 2025 -31	Mar 2025	-31
Apr 2025 -29	Apr 2025	-29
Jun 2025 -29	Jun 2025	-29
Jul 2025 -29	Jul 2025	-29
Nov 2025 -29	Nov 2025	-29
Dec 2025 -29	Dec 2025	-29

How Other Brands Compare

Nissan is ranked #4 for NPS among its competitors. Honda and Tata Motors Ltd come in first and second, with Volkswagen coming in at third. Among those competitors, it is the third most valued company behind Volkswagen.

	Nissan	Honda	Tata Motors Ltd	Volkswagen
Global Ranking	#668	#36	#819	#-
NPS	-29	37	33	16
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	-	-	Neutral
Valuation Updated every 24 hours for public companies	$13.42B	$51.61B	$1.92B	$107.57B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Nissan NPS by Gender

Male customers rated Nissan's NPS 13 points higher than Female customers.

Male

-49

Nissan's NPS was rated -49 by Male customers on Comparably.

21%

Promoters

Passives

70%

Detractors

Female

-62

Nissan's NPS was rated -62 by Female customers on Comparably.

17%

Promoters

Passives

79%

Detractors

Nissan NPS by Ethnicity

Nissan's NPS was rated the highest by Native American customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -63	Caucasian	-63
Hispanic or Latino -47	Hispanic or Latino	-47
African American/Black -68	African American/Black	-68
Asian or Pacific Islander -17	Asian or Pacific Islander	-17
Native American 0	Native American	0
Other -72	Other	-72

Nissan NPS by Age

Nissan's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

50%

23%

27%

26-30

33%

27%

40%

31-35

14%

86%

36-40

23%

69%

41-45

33%

62%

46-50

24%

76%

51-55

91%

56-60

94%

61-65

96%

66+

13%

87%

Nissan NPS by Usage

Nissan's NPS was rated the highest by customers who have used Nissan's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -71	Less than 1 Year	-71
1 to 2 Years -45	1 to 2 Years	-45
2 to 5 Years -37	2 to 5 Years	-37
5 to 10 Years -74	5 to 10 Years	-74
Over 10 Years -57	Over 10 Years	-57

Nissan NPS vs. Competitors

Compared to its competitors, Nissan's NPS is rated right above American Honda Motor, and is preceded by Hyundai Capital.

COMPANY		NPS Score
	Yamaha	40
	Honda	37
	Tata Motors Ltd	33
	Volkswagen	16
	Hyundai Capital	-4
	Nissan	-29
	American Honda Motor	-42

Nissan NPS vs Companies in Automotive and Transportation

In the Automotive and Transportation industry, Nissan's NPS is rated right below FedEx.

COMPANY		NPS Score
	Porsche	60
	Toyota	43
	Mercedes-Benz USA	39
	Honda	37
	Audi	34
	BMW Group	34
	Tesla	29
	FedEx	19
	Nissan	-29

Nissan Customer Reviews

Out of the 41 Nissan customer reviews 11 were positive and 30 were constructive. Nissan customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Nissan Customer Loyalty

76%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

76% of Nissan users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

76%

24%

Nissan Customer Loyalty Score by Gender

Female customers rated Nissan's Customer Loyalty score 9% higher than Male customers.

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Male

71%

Yes

Female

80%

Yes

Nissan Customer Loyalty Score by Ethnicity

Nissan's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Nissan.

out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Nissan Customer Loyalty Score by Age

Nissan's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Nissan.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 84%	18-25	84%
26-30 88%	26-30	88%
31-35 61%	31-35	61%
36-40 58%	36-40	58%
41-45 79%	41-45	79%
46-50 74%	46-50	74%
51-55 84%	51-55	84%
56-60 85%	56-60	85%
61-65 76%	61-65	76%
66+ 62%	66+	62%

Nissan Customer Loyalty Score by Usage

Nissan's Customer Loyalty score was rated the highest by customers who have used Nissan's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	51%
1 to 2 Years	55%
2 to 5 Years	82%
5 to 10 Years	81%
Over 10 Years	89%

Nissan Customer Loyalty Score by Industry

Nissan's Customer Loyalty score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Hospitality industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Tech	87%
Accounting	63%
Aerospace and Aviation	70%
Fashion and Beauty	70%
Architecture and Planning	55%
Arts and Entertainment	70%
Automotive and Transportation	84%
Banking and Financial Services	55%
Business and Consumer Services	80%
Civic and Social Organization	70%
Construction	70%
Consumer Services	73%
Education	74%
Government and Public Policy	78%
Healthcare, Hospitals and Medicine	95%
Hospitality	40%
Legal	46%
Manufacturing and Machinery	70%
Marketing, Advertising and Research	100%
Professional Services	70%
Retail	80%
Transportation	70%
Warehousing	70%

Nissan Customer Loyalty vs. Competitors

Compared to its competitors, Nissan's Customer Loyalty score is rated right below Volkswagen.

COMPANY		Customer Loyalty Score
	Honda	86%
	Hyundai Capital	85%
	American Honda Motor	83%
	Tata Motors Ltd	82%
	Yamaha	81%
	Volkswagen	78%
	Nissan	76%

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Customer Loyalty for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Nissan's Customer Loyalty score is rated right above FedEx, and is preceded by Tesla.

COMPANY		Customer Loyalty Score
	Honda	86%
	Porsche	85%
	Audi	84%
	Mercedes-Benz USA	84%
	Toyota	83%
	BMW Group	82%
	Tesla	77%
	Nissan	76%
	FedEx	74%

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Nissan Product Quality

2.5/5

Nissan has an overall Product Quality score of 2.5 out of 5 stars rated by its users and customers.

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Nissan Product Information

Nissan’s product quality score is a 2.5 out of 5 as rated by its users and customers. Reviewers from the Transportation industry rated Nissan's product the highest. Reviewers from the Fashion and Beauty industry rated Nissan the lowest at 2.6.

Website: http://www.nissan-global.com/

Company Size: 10,000+ Employees

Industry

Automotive and Transportation

Manufacturing

Quick Insights into Nissan Product Quality

Nissan's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Professional Services industry.

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Ranked Nissan Product Quality the Highest

18-25	3.8
Transportation	3.8
Asian or Pacific Islander	3.1

Ranked Nissan Product Quality the Lowest

Other	1.7
61-65	1.5
Professional Services	1.5

Nissan Product Quality Score by Gender

Male customers rated Nissan's Product Quality score 0.5 stars higher than Female customers.

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Male

2.4/5

Female

1.9/5

Nissan Product Quality Score by Ethnicity

Nissan's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2.1	Caucasian	2.1
Hispanic or Latino 2.1	Hispanic or Latino	2.1
African American/Black 1.8	African American/Black	1.8
Asian or Pacific Islander 3.1	Asian or Pacific Islander	3.1
Native American 2.7	Native American	2.7
Other 1.7	Other	1.7

Nissan Product Quality Score by Age

Nissan's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 3.8	18-25	3.8
26-30 3.3	26-30	3.3
31-35 1.9	31-35	1.9
36-40 2.1	36-40	2.1
41-45 2.3	41-45	2.3
46-50 2.1	46-50	2.1
51-55 1.7	51-55	1.7
56-60 1.7	56-60	1.7
61-65 1.5	61-65	1.5
66+ 1.8	66+	1.8

Nissan Product Quality Score by Usage

Nissan's Product Quality score was rated the highest by customers who have used Nissan's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	1.9
1 to 2 Years	2.7
2 to 5 Years	2.4
5 to 10 Years	1.8
Over 10 Years	2.2

Nissan Product Quality Score by Industry

Nissan's Product Quality score was rated the highest by Transportation industry customers, and the lowest by Professional Services industry customers.

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Tech	2.4
Accounting	2.8
Aerospace and Aviation	2.9
Fashion and Beauty	2.6
Architecture and Planning	2.1
Arts and Entertainment	1.5
Automotive and Transportation	2.9
Banking and Financial Services	1.8
Business and Consumer Services	2
Civic and Social Organization	2
Construction	3.1
Consumer Services	1.5
Education	1.7
Government and Public Policy	2.6
Healthcare, Hospitals and Medicine	1.6
Hospitality	1.5
Legal	2.5
Manufacturing and Machinery	2.3
Marketing, Advertising and Research	2.7
Professional Services	1.5
Retail	2
Transportation	3.8
Warehousing	3.1

Nissan Product Quality vs. Competitors

Compared to its competitors, Nissan's Product Quality score is rated right above American Honda Motor, and is preceded by Hyundai Capital.

COMPANY		Product Quality Score
	Yamaha	4.2/5
	Honda	4.1/5
	Tata Motors Ltd	4.1/5
	Volkswagen	3.8/5
	Hyundai Capital	3.3/5
	Nissan	2.5/5
	American Honda Motor	2.4/5

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Product Quality for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Nissan's Product Quality score is rated right below FedEx.

COMPANY		Product Quality Score
	Porsche	4.4/5
	Mercedes-Benz USA	4.2/5
	Honda	4.1/5
	Toyota	4.1/5
	BMW Group	4.1/5
	Tesla	3.9/5
	Audi	3.9/5
	FedEx	3.6/5
	Nissan	2.5/5

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Nissan Pricing

Nissan ROI & Value For Money

2.5/5

Nissan has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.

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Nissan Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Nissan.

Quick Insights into Nissan ROI

Nissan's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Professional Services industry.

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Ranked Nissan ROI the Highest

18-25	3.7
Aerospace and Aviation	3.3
Asian or Pacific Islander	3.2

Ranked Nissan ROI the Lowest

Other	1.6
61-65	1.5
Professional Services	1.5

Nissan ROI Score by Gender

Male customers rated Nissan's ROI score 0.4 stars higher than Female customers.

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Male

2.3/5

Female

1.9/5

Nissan ROI Score by Ethnicity

Nissan's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2	Caucasian	2
Hispanic or Latino 2.1	Hispanic or Latino	2.1
African American/Black 1.6	African American/Black	1.6
Asian or Pacific Islander 3.2	Asian or Pacific Islander	3.2
Native American 3.2	Native American	3.2
Other 1.6	Other	1.6

Nissan ROI Score by Age

Nissan's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 3.7	18-25	3.7
26-30 3	26-30	3
31-35 1.8	31-35	1.8
36-40 2.1	36-40	2.1
41-45 2.3	41-45	2.3
46-50 1.7	46-50	1.7
51-55 1.5	51-55	1.5
56-60 1.6	56-60	1.6
61-65 1.5	61-65	1.5
66+ 2.1	66+	2.1

Nissan ROI Score by Usage

Nissan's ROI score was rated the highest by customers who have used Nissan's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	1.9
1 to 2 Years	2.6
2 to 5 Years	2.3
5 to 10 Years	1.7
Over 10 Years	2.1

Nissan ROI Score by Industry

Nissan's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Professional Services industry customers.

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Tech	2.6
Accounting	2.8
Aerospace and Aviation	3.3
Fashion and Beauty	1.8
Architecture and Planning	1.7
Arts and Entertainment	1.5
Automotive and Transportation	2.9
Banking and Financial Services	1.8
Business and Consumer Services	2
Civic and Social Organization	2.6
Construction	3
Consumer Services	1.5
Education	1.7
Government and Public Policy	2
Healthcare, Hospitals and Medicine	1.7
Hospitality	1.5
Legal	1.5
Manufacturing and Machinery	1.6
Marketing, Advertising and Research	2.7
Professional Services	1.5
Retail	1.9
Transportation	2.6
Warehousing	2

Nissan Pricing vs. Competitors

Compared to its competitors, Nissan's ROI score is rated right above American Honda Motor, and is preceded by Hyundai Capital.

COMPANY		Pricing Score
	Yamaha	3.9/5
	Honda	3.9/5
	Tata Motors Ltd	3.9/5
	Volkswagen	3.5/5
	Hyundai Capital	3.2/5
	Nissan	2.5/5
	American Honda Motor	2.4/5

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ROI for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Nissan's ROI score is rated right below FedEx.

COMPANY		Pricing Score
	Porsche	4.1/5
	Toyota	4/5
	Mercedes-Benz USA	4/5
	Honda	3.9/5
	Tesla	3.9/5
	Audi	3.8/5
	BMW Group	3.7/5
	FedEx	3.4/5
	Nissan	2.5/5

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Nissan Customer Satisfaction (CSAT)

Nissan Customer Satisfaction (CSAT) Score

35 / 100

Nissan has an overall Customer Satisfaction score of 35 rated by its users and customers.

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Very Satisfied	21%
Satisfied	14%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	11%
Very Dissatisfied	46%

Very Satisfied

21%

Satisfied

14%

Neither Satisfied nor Dissatisfied

Dissatisfied

11%

Very Dissatisfied

46%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Nissan Customer Satisfaction

Nissan's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Professional Services industry.

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Ranked Nissan Customer Satisfaction the Highest

18-25	75%
Transportation	67%
Asian or Pacific Islander	55%

Ranked Nissan Customer Satisfaction the Lowest

African American/Black	19%
61-65	0%
Professional Services	0%

Nissan Customer Satisfaction Score by Gender

Male customers rated Nissan's Customer Satisfaction score 9 points higher than Female customers.

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32 / 100

Male

	Very Satisfied	15%
	Satisfied	17%
	Neither Satisfied nor Dissatisfied	12%
	Dissatisfied	15%
	Very Dissatisfied	41%

23 / 100

Female

	Very Satisfied	16%
	Satisfied	7%
	Neither Satisfied nor Dissatisfied	3%
	Dissatisfied	14%
	Very Dissatisfied	60%

Nissan Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Nissan's Customer Satisfaction (CSAT) score was rated 24% according to Caucasian users and customers.

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24 / 100

Very Satisfied	17%
Satisfied	7%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	23%
Very Dissatisfied	48%

Very Satisfied

17%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

23%

Very Dissatisfied

48%

CSAT according to Hispanic or Latino

Nissan's Customer Satisfaction (CSAT) score was rated 37% according to Hispanic or Latino users and customers.

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37 / 100

Very Satisfied	16%
Satisfied	21%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	5%
Very Dissatisfied	58%

Very Satisfied

16%

Satisfied

21%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

58%

CSAT according to African American/Black

Nissan's Customer Satisfaction (CSAT) score was rated 19% according to African American/Black users and customers.

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19 / 100

Very Satisfied	6%
Satisfied	13%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	16%
Very Dissatisfied	59%

Very Satisfied

Satisfied

13%

Neither Satisfied nor Dissatisfied

Dissatisfied

16%

Very Dissatisfied

59%

CSAT according to Asian or Pacific Islander

Nissan's Customer Satisfaction (CSAT) score was rated 55% according to Asian or Pacific Islander users and customers.

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55 / 100

Very Satisfied	22%
Satisfied	33%
Neither Satisfied nor Dissatisfied	17%
Dissatisfied	0%
Very Dissatisfied	28%

Very Satisfied

22%

Satisfied

33%

Neither Satisfied nor Dissatisfied

17%

Dissatisfied

Very Dissatisfied

28%

CSAT according to Native American

Nissan's Customer Satisfaction (CSAT) score was rated 40% according to Native American users and customers.

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40 / 100

Very Satisfied	40%
Satisfied	0%
Neither Satisfied nor Dissatisfied	20%
Dissatisfied	0%
Very Dissatisfied	40%

Very Satisfied

40%

Satisfied

Neither Satisfied nor Dissatisfied

20%

Dissatisfied

Very Dissatisfied

40%

CSAT according to Other

Nissan's Customer Satisfaction (CSAT) score was rated 20% according to Other users and customers.

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20 / 100

Very Satisfied	11%
Satisfied	9%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	7%
Very Dissatisfied	64%

Very Satisfied

11%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

64%

Nissan Customer Satisfaction Score by Age

Nissan's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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100

Breakdown

Age

Score

18-25

75%

26-30

50%

31-35

35%

36-40

36%

41-45

39%

46-50

30%

51-55

12%

56-60

18%

61-65

66+

14%

Nissan Customer Satisfaction Score by Usage

Nissan's Customer Satisfaction score was rated the highest by customers who have used Nissan's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	22
1 to 2 Years	36
2 to 5 Years	36
5 to 10 Years	22
Over 10 Years	21

Nissan Customer Satisfaction Score by Industry

Nissan's Customer Satisfaction score was rated the highest by Transportation industry customers, and the lowest by Professional Services industry customers.

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	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 38,
			"stars": 0,
			"csatScore": 38,
			"text": "Nissan's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 38
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "Nissan's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Nissan's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "Nissan's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Nissan's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Nissan's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Nissan's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 37,
			"stars": 0,
			"csatScore": 37,
			"text": "Nissan's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 37
		},
		{
			"label": "Civic and Social Organization",
			"groupId": 507,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Nissan's Customer Satisfaction score is  rated by Civic and Social Organization customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 66,
			"stars": 0,
			"csatScore": 66,
			"text": "Nissan's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 66
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 20,
			"stars": 0,
			"csatScore": 20,
			"text": "Nissan's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 20
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 7,
			"stars": 0,
			"csatScore": 7,
			"text": "Nissan's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 7
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "Nissan's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 18,
			"stars": 0,
			"csatScore": 18,
			"text": "Nissan's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 18
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Nissan's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Nissan's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Nissan's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Nissan's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Nissan's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Nissan's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Transportation",
			"groupId": 567,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Nissan's Customer Satisfaction score is  rated by Transportation customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 67
		},
		{
			"label": "Warehousing",
			"groupId": 570,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "Nissan's Customer Satisfaction score is  rated by Warehousing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		}
	]
}

Tech	38
Accounting	40
Aerospace and Aviation	33
Architecture and Planning	25
Arts and Entertainment	0
Automotive and Transportation	50
Banking and Financial Services	0
Business and Consumer Services	37
Civic and Social Organization	33
Construction	66
Consumer Services	20
Education	7
Government and Public Policy	25
Healthcare, Hospitals and Medicine	18
Hospitality	0
Legal	0
Manufacturing and Machinery	33
Marketing, Advertising and Research	33
Professional Services	0
Retail	33
Transportation	67
Warehousing	33

Nissan Customer Satisfaction vs. Competitors

Compared to its competitors, Nissan's Customer Satisfaction score is rated right above American Honda Motor, and is preceded by Hyundai Capital.

COMPANY		Customer Satisfaction (CSAT) Score
	Yamaha	86%
	Tata Motors Ltd	82%
	Honda	81%
	Volkswagen	77%
	Hyundai Capital	57%
	Nissan	35%
	American Honda Motor	26%

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Customer Satisfaction for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Nissan's Customer Satisfaction score is rated right below FedEx.

COMPANY		Customer Satisfaction (CSAT) Score
	Porsche	86%
	Toyota	82%
	Honda	81%
	Mercedes-Benz USA	80%
	BMW Group	76%
	Tesla	74%
	Audi	74%
	FedEx	65%
	Nissan	35%

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Nissan Customer Service

2.4/5

Nissan has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.

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About Nissan's Customer Service

Address

Smyrna, TN 37167

Website

http://www.nissan-global.com/

Nissan's Social Links

Quick Insights into Nissan Customer Service

Nissan's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Warehousing industry.

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Ranked Nissan Customer Service the Highest

18-25	3.9
Native American	3.1
Construction	3

Ranked Nissan Customer Service the Lowest

Other	1.6
61-65	1.5
Warehousing	1.5

Nissan Customer Service Score by Gender

Male customers rated Nissan's Customer Service score 0.2 stars higher than Female customers.

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Male

2.1/5

Female

1.9/5

Nissan Customer Service Score by Ethnicity

Nissan's Customer Service score was rated the highest by Native American customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 1.8	Caucasian	1.8
Hispanic or Latino 2.1	Hispanic or Latino	2.1
African American/Black 1.7	African American/Black	1.7
Asian or Pacific Islander 3	Asian or Pacific Islander	3
Native American 3.1	Native American	3.1
Other 1.6	Other	1.6

Nissan Customer Service Score by Age

Nissan's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 3.9	18-25	3.9
26-30 3	26-30	3
31-35 2	31-35	2
36-40 2.1	36-40	2.1
41-45 2.4	41-45	2.4
46-50 1.8	46-50	1.8
51-55 1.5	51-55	1.5
56-60 1.5	56-60	1.5
61-65 1.5	61-65	1.5
66+ 1.9	66+	1.9

Nissan Customer Service Score by Usage

Nissan's Customer Service score was rated the highest by customers who have used Nissan's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	1.8
1 to 2 Years	2.4
2 to 5 Years	2.3
5 to 10 Years	1.7
Over 10 Years	1.9

Nissan Customer Service Score by Industry

Nissan's Customer Service score was rated the highest by Construction industry customers, and the lowest by Warehousing industry customers.

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Tech	2.7
Accounting	2.8
Aerospace and Aviation	2.5
Fashion and Beauty	2.6
Architecture and Planning	1.7
Arts and Entertainment	1.5
Automotive and Transportation	2.7
Banking and Financial Services	2
Business and Consumer Services	2.1
Civic and Social Organization	2.5
Construction	3
Consumer Services	1.5
Education	1.5
Government and Public Policy	1.7
Healthcare, Hospitals and Medicine	1.5
Hospitality	2.3
Legal	1.5
Manufacturing and Machinery	1.5
Marketing, Advertising and Research	2.5
Professional Services	1.5
Retail	1.6
Transportation	1.8
Warehousing	1.5

Nissan Customer Service vs. Competitors

Compared to its competitors, Nissan's Customer Service score is rated right above American Honda Motor, and is preceded by Hyundai Capital.

COMPANY		Customer Service Score
	Yamaha	4/5
	Honda	4/5
	Tata Motors Ltd	4/5
	Volkswagen	3.6/5
	Hyundai Capital	3.1/5
	Nissan	2.4/5
	American Honda Motor	2/5

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Customer Service for Other Automotive and Transportation Brands

In the Automotive and Transportation industry, Nissan's Customer Service score is rated right below FedEx.

COMPANY		Customer Service Score
	Porsche	4.3/5
	Mercedes-Benz USA	4.1/5
	Toyota	4/5
	Honda	4/5
	BMW Group	3.9/5
	Tesla	3.8/5
	Audi	3.8/5
	FedEx	3.5/5
	Nissan	2.4/5

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Nissan as an Employer

3.2/5

Nissan has a 3.2/5 stars for its overall company culture rated by their employees

top

50%

CEO of Nissan

Hiroto Saikawa

In the Top 50% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Nissan scored a -29 for Net Promoter Score and a -2 for Employee Net Promoter Score. NPS gauges how likely a customer of Nissan would recommend the brand to a friend. ENPS measures how likely Nissan employees would recommend working at Nissan to a friend.

Net Promoter Score

-29

NPS Score

31%	Promoters
9%	Passive
60%	Detractors

Employee Net Promoter Score

-2

eNPS Score

39%	Promoters
20%	Passive
41%	Detractors

Global Ranking Snapshot

Nissan is ranked #668 in the Global Top 100 Brands. It ranks just behind Thermo Fisher Scientific and just ahead of Baker Hughes.

RANK			INDUSTRY
666	SAIC	Anthony Moraco	Tech
667	Thermo Fisher Scientific	Marc Casper	Health and Wellness
668	Nissan	Hiroto Saikawa	Automotive and Transportation
669	Baker Hughes	Lorenzo Simonelli	Energy and Manufacturing
670	Aon Hewitt	Kristi Savacool	Business and Consumer Services
671	Northern Trust	Michael G. O'Grady	Banking and Financial Services
672	SAS	Jim Goodnight	Tech

Automotive and Transportation Ranking Snapshot

Nissan is ranked #33 in the Automotive and Transportation Industry. It ranks just behind Raytheon Technologies and just ahead of Rolls-Royce.

RANK		Location
31	Infiniti	Dallas, TX
32	Raytheon Technologies	Waltham, MA
33	Nissan	Smyrna, TN
34	Rolls-Royce	London, MN
35	Cummins Inc.	Columbus, IN
36	Expeditors	Seattle, WA
37	McMaster-Carr	Elmhurst, IL