40
NPS
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Yamaha
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About Yamaha's Brand
Yamaha Corporation is a multinational company that is engaged in manufacturing audio equipment, electronic devices, and other products. Among its major competitors, Yamaha is ranked in 2nd place for NPS while Fender is 1st, and Harley-Davidson is 3rd.
Brand at a Glance
81%
Customer Loyalty
4.2/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
Yamaha Ranking
- #2 / 4 of its competitors
Yamaha NPS
Yamaha's Net Promoter Score (NPS) is a 40 with 60% Promoters, 20% Passives, and 20% Detractors. Net Promoter Score tracks whether Yamaha's customers would recommend using the product based on a scale of -100 to 100.
Yamaha Overall NPS
| 60% | Promoters |
|---|---|
| 20% | Passives |
| 20% | Detractors |
Yamaha NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 36 | Feb 2024 | 36 |
Apr 2024 36 | Apr 2024 | 36 |
May 2024 38 | May 2024 | 38 |
Jul 2024 38 | Jul 2024 | 38 |
Aug 2024 39 | Aug 2024 | 39 |
Sep 2024 38 | Sep 2024 | 38 |
Oct 2024 40 | Oct 2024 | 40 |
Mar 2025 40 | Mar 2025 | 40 |
Jul 2025 39 | Jul 2025 | 39 |
Sep 2025 41 | Sep 2025 | 41 |
Dec 2025 41 | Dec 2025 | 41 |
Jan 2026 40 | Jan 2026 | 40 |
How Other Brands Compare
Yamaha is ranked second for NPS among its competitors. Fender and Harley-Davidson come in first and third, with Nissan coming in at #4.
Yamaha |  Harley-Davidson |  Nissan |  Fender | |
| Global Ranking | #- | #158 | #668 | #- |
| NPS | 40 | 35 | -29 | 46 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $5.01B | $13.42B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Yamaha NPS by Gender
Male customers rated Yamaha's NPS 3 points higher than Female customers.
Male
46
Yamaha's NPS was rated 46 by Male customers on Comparably.
64%
Promoters
18%
Passives
18%
Detractors
Female
43
Yamaha's NPS was rated 43 by Female customers on Comparably.
57%
Promoters
29%
Passives
14%
Detractors
Yamaha NPS by Ethnicity
Yamaha's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
Asian or Pacific Islander 86 | Asian or Pacific Islander | 86 |
Other 42 | Other | 42 |
Yamaha NPS by Age
Yamaha's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
Yamaha NPS by Usage
Yamaha's NPS was rated the highest by customers who have used Yamaha's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 43 | 1 to 2 Years | 43 |
2 to 5 Years 67 | 2 to 5 Years | 67 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 20 | Over 10 Years | 20 |
Yamaha NPS vs. Competitors
Compared to its competitors, Yamaha's NPS is rated right above Harley-Davidson, and is preceded by Fender.
| COMPANY | NPS Score | |
|---|---|---|
| Fender | 46 |
| Yamaha | 40 |
| Harley-Davidson | 35 |
 | LOUD Technologies | N/A |
| Nissan | -29 |
Yamaha Customer Reviews
Out of the 3 Yamaha customer reviews 3 were positive and 0 were constructive. Yamaha customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Yamaha Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Yamaha users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Yamaha Customer Loyalty Score by Gender
Male customers rated Yamaha's Customer Loyalty score 2% higher than Female customers.
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Male
89%
Yes
Female
87%
Yes
Yamaha Customer Loyalty Score by Ethnicity
Yamaha's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Yamaha.
100
out of 100
Caucasian
87
out of 100
Asian or Pacific Islander
87
out of 100
Other
Yamaha Customer Loyalty Score by Age
Yamaha's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 92% | 18-25 | 92% |
26-30 100% | 26-30 | 100% |
36-40 100% | 36-40 | 100% |
46-50 10% | 46-50 | 10% |
Yamaha Customer Loyalty Score by Usage
Yamaha's Customer Loyalty score was rated the highest by customers who have used Yamaha's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Yamaha Customer Loyalty Score by Industry
Yamaha's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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Yamaha Customer Loyalty vs. Competitors
Compared to its competitors, Yamaha's Customer Loyalty score is rated right above Nissan, and is preceded by Harley-Davidson.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Fender | 85% |
| Harley-Davidson | 82% |
| Yamaha | 81% |
| Nissan | 76% |
| LOUD Technologies | N/A |
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Yamaha Product Quality
4.2/5
Yamaha has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Yamaha Product Information
Yamaha’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Yamaha's product the highest. Reviewers from the Tech industry rated Yamaha the lowest at 3.9.
- Website
- https://usa.yamaha.com/
- Company Size
- 201-500 Employees
Industry
Manufacturing
Quick Insights into Yamaha Product Quality
Yamaha's Product Quality score was rated highest by customers who have used Yamaha's products/services for 1 to 2 Years, and rated lowest by customers from the Tech industry.
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Ranked Yamaha Product Quality the Highest
Ranked Yamaha Product Quality the Lowest
Yamaha Product Quality Score by Gender
Female customers rated Yamaha's Product Quality score 0.7 stars higher than Male customers.
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Male
4/5
Female
4.7/5
Yamaha Product Quality Score by Ethnicity
Yamaha's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 4.1 | Other | 4.1 |
Yamaha Product Quality Score by Age
Yamaha's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.7 | 26-30 | 4.7 |
36-40 4.6 | 36-40 | 4.6 |
46-50 4.3 | 46-50 | 4.3 |
Yamaha Product Quality Score by Usage
Yamaha's Product Quality score was rated the highest by customers who have used Yamaha's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Yamaha Product Quality Score by Industry
Yamaha's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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Yamaha Product Quality vs. Competitors
Compared to its competitors, Yamaha's Product Quality score is rated right above Fender.
| COMPANY | Product Quality Score | |
|---|---|---|
| Yamaha | 4.2/5 |
| Fender | 4.1/5 |
| Harley-Davidson | 3.9/5 |
| Nissan | 2.5/5 |
| LOUD Technologies | N/A |
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Yamaha Pricing
Yamaha ROI & Value For Money
3.9/5
Yamaha has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Yamaha Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Education industry think that they had the lowest ROI from Yamaha.
Quick Insights into Yamaha ROI
Yamaha's ROI score was rated highest by customers ages 26-30, and rated lowest by customers from the Education industry.
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Ranked Yamaha ROI the Highest
Ranked Yamaha ROI the Lowest
Yamaha ROI Score by Gender
Female customers rated Yamaha's ROI score 0.5 stars higher than Male customers.
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Male
3.9/5
Female
4.4/5
Yamaha ROI Score by Ethnicity
Yamaha's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Asian or Pacific Islander 4.8 | Asian or Pacific Islander | 4.8 |
Other 3.8 | Other | 3.8 |
Yamaha ROI Score by Age
Yamaha's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.9 | 26-30 | 4.9 |
36-40 4.6 | 36-40 | 4.6 |
46-50 3.8 | 46-50 | 3.8 |
Yamaha ROI Score by Usage
Yamaha's ROI score was rated the highest by customers who have used Yamaha's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Yamaha ROI Score by Industry
Yamaha's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Education industry customers.
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Yamaha Pricing vs. Competitors
Compared to its competitors, Yamaha's ROI score is rated right above Harley-Davidson, and is preceded by Fender.
| COMPANY | Pricing Score | |
|---|---|---|
| Fender | 4/5 |
| Yamaha | 3.9/5 |
| Harley-Davidson | 3.6/5 |
| Nissan | 2.5/5 |
| LOUD Technologies | N/A |
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Yamaha Customer Satisfaction (CSAT)
Yamaha Customer Satisfaction (CSAT) Score
86 / 100
Yamaha has an overall Customer Satisfaction score of 86 rated by its users and customers.
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Very Satisfied
56%
Satisfied
30%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
4%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Yamaha Customer Satisfaction
Yamaha's Customer Satisfaction score was rated highest by customers who have used Yamaha's products/services for 1 to 2 Years, and rated lowest by customers from the Tech industry.
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Ranked Yamaha Customer Satisfaction the Highest
Ranked Yamaha Customer Satisfaction the Lowest
Yamaha Customer Satisfaction Score by Gender
Female customers rated Yamaha's Customer Satisfaction score 14 points higher than Male customers.
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86 / 100
MaleVery Satisfied | 53% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 0% | |
Very Dissatisfied | 7% |
100 / 100
FemaleVery Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Yamaha Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Yamaha's Customer Satisfaction (CSAT) score was rated 83% according to Caucasian users and customers.
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83 / 100
Very Satisfied
83%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to Asian or Pacific Islander
Yamaha's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
57%
Satisfied
43%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Yamaha's Customer Satisfaction (CSAT) score was rated 84% according to Other users and customers.
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84 / 100
Very Satisfied
67%
Satisfied
17%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
0%
Yamaha Customer Satisfaction Score by Age
Yamaha's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 88% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 46-50 | 100% |
Yamaha Customer Satisfaction Score by Usage
Yamaha's Customer Satisfaction score was rated the highest by customers who have used Yamaha's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Yamaha Customer Satisfaction Score by Industry
Yamaha's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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{
"title": "Yamaha Customer Satisfaction Score by Industry",
"text": "Yamaha's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 67,
"stars": 0,
"csatScore": 67,
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"scoreClassName": "",
"scoreLabel": 67
},
{
"label": "Accounting",
"groupId": 495,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Yamaha's Customer Satisfaction score is rated by Accounting customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Education",
"groupId": 515,
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"stars": 0,
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}Yamaha Customer Satisfaction vs. Competitors
Compared to its competitors, Yamaha's Customer Satisfaction score is rated right above Fender.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Yamaha | 86% |
| Fender | 80% |
| Harley-Davidson | 72% |
| Nissan | 35% |
| LOUD Technologies | 0% |
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Yamaha Customer Service
4/5
Yamaha has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Yamaha's Customer Service
Address
6600 Orangethorpe Ave, Buena Park, CA 90620-1396
Website
https://usa.yamaha.com/
Phone Number
714.522.9011
Quick Insights into Yamaha Customer Service
Yamaha's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers ages 46-50.
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Ranked Yamaha Customer Service the Highest
Ranked Yamaha Customer Service the Lowest
Yamaha Customer Service Score by Gender
Female customers rated Yamaha's Customer Service score 0.2 stars higher than Male customers.
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Male
4.2/5
Female
4.4/5
Yamaha Customer Service Score by Ethnicity
Yamaha's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 4.3 | Other | 4.3 |
Yamaha Customer Service Score by Age
Yamaha's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 5 | 26-30 | 5 |
36-40 4.6 | 36-40 | 4.6 |
46-50 3.1 | 46-50 | 3.1 |
Yamaha Customer Service Score by Usage
Yamaha's Customer Service score was rated the highest by customers who have used Yamaha's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Yamaha Customer Service Score by Industry
Yamaha's Customer Service score was rated the highest by Tech industry customers, and the lowest by Education industry customers.
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Yamaha Customer Service vs. Competitors
Compared to its competitors, Yamaha's Customer Service score is rated right above Harley-Davidson, and is preceded by Fender.
| COMPANY | Customer Service Score | |
|---|---|---|
| Fender | 4/5 |
| Yamaha | 4/5 |
| Harley-Davidson | 3.8/5 |
| Nissan | 2.4/5 |
| LOUD Technologies | N/A |
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Yamaha as an Employer
4.0/5
Yamaha has a 4.0/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Yamaha scored a 40 for Net Promoter Score and a 16 for Employee Net Promoter Score. NPS gauges how likely a customer of Yamaha would recommend the brand to a friend. ENPS measures how likely Yamaha employees would recommend working at Yamaha to a friend.
Net Promoter Score
40
NPS Score
| 60% | Promoters |
|---|---|
| 20% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
16
eNPS Score
| 48% | Promoters |
|---|---|
| 20% | Passive |
| 32% | Detractors |
