Fender NPS & Customer Reviews

Learn More about Brand Intelligence Solutions

Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry

Thank you for inquiring about Comparably's Brand Intelligence Solutions

A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions

Brand Page

Fender

Marketing or Exec? Claim Your Free Account

Fender

Rate this Brand

About Fender's Brand

Fender Musical Instruments Corporation (FMIC) manufactures guitars, basses, amplifiers, and other related equipment. Among its major competitors, Fender is ranked in 2nd place for NPS while Sweetwater is 1st, and Gibson Guitar Corporation is 3rd.

Brand at a Glance

85%

Customer Loyalty

4.1/5

Product Quality

4/5

Pricing

4/5

Customer Service

Fender Ranking

^#2 / 4 of its competitors

Fender NPS

Fender's Net Promoter Score (NPS) is a 46 with 60% Promoters, 26% Passives, and 14% Detractors. Net Promoter Score tracks whether Fender's customers would recommend using the product based on a scale of -100 to 100.

Fender Overall NPS

NPS

60%	Promoters
26%	Passives
14%	Detractors

Fender NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2024 45	Feb 2024	45
Mar 2024 42	Mar 2024	42
Apr 2024 45	Apr 2024	45
Jun 2024 44	Jun 2024	44
Aug 2024 46	Aug 2024	46
Oct 2024 45	Oct 2024	45
Nov 2024 44	Nov 2024	44
Dec 2024 46	Dec 2024	46
Jan 2025 46	Jan 2025	46
Feb 2025 45	Feb 2025	45
Apr 2025 47	Apr 2025	47
Sep 2025 46	Sep 2025	46

How Other Brands Compare

Fender is ranked second for NPS among its competitors. Sweetwater and Gibson Guitar Corporation come in first and third, with Yamaha coming in at #4.

	Fender	Sweetwater	Gibson Guitar Corporation	Yamaha
Global Ranking	#-	#884	#-	#-
NPS	46	63	45	40
Valuation Updated every 24 hours for public companies	-	$8.65B	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Fender NPS by Gender

Female customers rated Fender's NPS 69 points higher than Male customers.

Male

Fender's NPS was rated 31 by Male customers on Comparably.

47%

Promoters

37%

Passives

16%

Detractors

Female

100

Fender's NPS was rated 100 by Female customers on Comparably.

100%

Promoters

Passives

Detractors

Fender NPS by Ethnicity

Fender's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 40	Caucasian	40
Hispanic or Latino 75	Hispanic or Latino	75

Fender NPS by Age

Fender's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.

100

Summary

Age

Promoters

Passives

Detractors

18-25

67%

33%

31-35

50%

17%

33%

46-50

67%

33%

Fender NPS by Usage

Fender's NPS was rated the highest by customers who have used Fender's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 100	Less than 1 Year	100
1 to 2 Years 75	1 to 2 Years	75
2 to 5 Years 83	2 to 5 Years	83
5 to 10 Years 0	5 to 10 Years	0
Over 10 Years 0	Over 10 Years	0

Fender NPS vs. Competitors

Compared to its competitors, Fender's NPS is rated right above Gibson Guitar Corporation, and is preceded by Sweetwater.

COMPANY		NPS Score
	Sweetwater	63
	Fender	46
	Gibson Guitar Corporation	45
	Yamaha	40
	PRS Guitars	N/A

Fender Customer Reviews

Out of the 4 Fender customer reviews 4 were positive and 0 were constructive. Fender customer reviews reflect that all customers have a favorable experience using the products/services of the company.

Fender Customer Loyalty

85%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

85% of Fender users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

85%

15%

Fender Customer Loyalty Score by Gender

Female customers rated Fender's Customer Loyalty score 5% higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Fender.

Male

95%

Yes

Female

100%

Yes

Fender Customer Loyalty Score by Ethnicity

Fender's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Fender.

out of 100

Caucasian

100

out of 100

Hispanic or Latino

Fender Customer Loyalty Score by Age

Fender's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Fender.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 90%	18-25	90%
31-35 100%	31-35	100%
46-50 100%	46-50	100%

Fender Customer Loyalty Score by Usage

Fender's Customer Loyalty score was rated the highest by customers who have used Fender's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	100%
1 to 2 Years	78%
2 to 5 Years	100%
5 to 10 Years	100%
Over 10 Years	100%

Fender Customer Loyalty Score by Industry

Fender's Customer Loyalty score was rated 100% by both Arts and Entertainment and Healthcare, Hospitals and Medicine industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Arts and Entertainment	100%
Healthcare, Hospitals and Medicine	100%

Fender Customer Loyalty vs. Competitors

Compared to its competitors, Fender's Customer Loyalty score is rated right above Gibson Guitar Corporation, and is preceded by Sweetwater.

COMPANY		Customer Loyalty Score
	Sweetwater	87%
	Fender	85%
	Gibson Guitar Corporation	85%
	Yamaha	81%
	PRS Guitars	N/A

Unlock Fender Customer Loyalty vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Fender Customer Loyalty vs. Competitors data and gain insights into your customers today.

Fender Product Quality

4.1/5

Fender has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

Sign Up to unlock Fender's overall Product Quality score rated by its users and customers.

Fender Product Information

Fender’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Fender's product the highest. Reviewers from the Arts and Entertainment industry rated Fender the lowest at 4.7.

Website: http://intl.fender.com/

Company Size: 501-1,000 Employees

Industry

Tech

Education

Media

Sports & Entertainment

Quick Insights into Fender Product Quality

Fender's Product Quality score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers who have used Fender's products/services for Over 10 Years.

Sign Up to unlock insights into how customers have ranked Fender's Product Quality.

Ranked Fender Product Quality the Highest

Healthcare, Hospitals and Medicine	5
Female	4.8
2 to 5 Years	4.6

Ranked Fender Product Quality the Lowest

Caucasian	4.3
Male	4.2
Over 10 Years	3.9

Fender Product Quality Score by Gender

Female customers rated Fender's Product Quality score 0.6 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Fender.

Male

4.2/5

Female

4.8/5

Fender Product Quality Score by Ethnicity

Fender's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Fender.

Summary	Ethnicity	Score
Caucasian 4.3	Caucasian	4.3
Hispanic or Latino 4.5	Hispanic or Latino	4.5

Fender Product Quality Score by Age

Fender's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Fender.

Summary	Age	Score
18-25 4.5	18-25	4.5
31-35 4.5	31-35	4.5
46-50 4.6	46-50	4.6

Fender Product Quality Score by Usage

Fender's Product Quality score was rated the highest by customers who have used Fender's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year	4.3
1 to 2 Years	4.5
2 to 5 Years	4.6
5 to 10 Years	4.4
Over 10 Years	3.9

Fender Product Quality Score by Industry

Fender's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Arts and Entertainment industry customers.

Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.

Arts and Entertainment	4.7
Healthcare, Hospitals and Medicine	5

Fender Product Quality vs. Competitors

Compared to its competitors, Fender's Product Quality score is rated right above PRS Guitars, and is preceded by Yamaha.

COMPANY		Product Quality Score
	Sweetwater	4.5/5
	Gibson Guitar Corporation	4.2/5
	Yamaha	4.2/5
	Fender	4.1/5
	PRS Guitars	N/A

Unlock Fender Product Quality vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Fender Product Quality vs. Competitors data and gain insights into your customers today.

Fender Pricing

Fender ROI & Value For Money

4/5

Fender has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

Sign Up to unlock Fender's overall ROI score rated by its users and customers.

Fender Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Fender.

Quick Insights into Fender ROI

Fender's ROI score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers who have used Fender's products/services for 5 to 10 Years.

Sign Up to unlock insights into how customers have ranked Fender's ROI score.

Ranked Fender ROI the Highest

Healthcare, Hospitals and Medicine	5
2 to 5 Years	4.7
46-50	4.5

Ranked Fender ROI the Lowest

Hispanic or Latino	4
Male	4
5 to 10 Years	3.5

Fender ROI Score by Gender

Female customers rated Fender's ROI score 0.4 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full ROI by Gender data of Fender.

Male

4/5

Female

4.4/5

Fender ROI Score by Ethnicity

Fender's ROI score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Fender.

Summary	Ethnicity	Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 4	Hispanic or Latino	4

Fender ROI Score by Age

Fender's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full ROI by Age data of Fender.

Summary	Age	Score
18-25 4	18-25	4
31-35 4.4	31-35	4.4
46-50 4.5	46-50	4.5

Fender ROI Score by Usage

Fender's ROI score was rated the highest by customers who have used Fender's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full ROI by Usage data.

Less than 1 Year	3.6
1 to 2 Years	4.4
2 to 5 Years	4.7
5 to 10 Years	3.5
Over 10 Years	3.9

Fender ROI Score by Industry

Fender's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Arts and Entertainment industry customers.

Sign Up for Brand Profile PRO to get the full ROI by Industry data.

Arts and Entertainment	4.5
Healthcare, Hospitals and Medicine	5

Fender Pricing vs. Competitors

Compared to its competitors, Fender's ROI score is rated right above Yamaha, and is preceded by Sweetwater.

COMPANY		Pricing Score
	Sweetwater	4.4/5
	Fender	4/5
	Yamaha	3.9/5
	Gibson Guitar Corporation	3.9/5
	PRS Guitars	N/A

Unlock Fender ROI vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Fender ROI vs. Competitors data and gain insights into your customers today.

Fender Customer Satisfaction (CSAT)

Fender Customer Satisfaction (CSAT) Score

80 / 100

Fender has an overall Customer Satisfaction score of 80 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	42%
Satisfied	38%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	6%
Very Dissatisfied	7%

Very Satisfied

42%

Satisfied

38%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Fender Customer Satisfaction

Fender's Customer Satisfaction score was rated highest by customers who have used Fender's products/services for 1 to 2 Years, and rated lowest by customers who have used Fender's products/services for Over 10 Years.

Sign Up to unlock insights into how customers have ranked Fender's Customer Satisfaction.

Ranked Fender Customer Satisfaction the Highest

1 to 2 Years	100%
18-25	100%
Arts and Entertainment	100%

Ranked Fender Customer Satisfaction the Lowest

Caucasian	94%
Male	89%
Over 10 Years	83%

Fender Customer Satisfaction Score by Gender

Female customers rated Fender's Customer Satisfaction score 11 points higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Fender.

89 / 100

Male

	Very Satisfied	39%
	Satisfied	50%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	11%
	Very Dissatisfied	0%

100 / 100

Female

	Very Satisfied	80%
	Satisfied	20%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

Fender Customer Satisfaction Score by Ethnicity

Caucasian
94%
Hispanic or Latino
100%

CSAT according to Caucasian

Fender's Customer Satisfaction (CSAT) score was rated 94% according to Caucasian users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Fender.

94 / 100

Very Satisfied	47%
Satisfied	47%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	6%
Very Dissatisfied	0%

Very Satisfied

47%

Satisfied

47%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Hispanic or Latino

Fender's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Fender.

100 / 100

Very Satisfied	75%
Satisfied	25%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

75%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Fender Customer Satisfaction Score by Age

Fender's Customer Satisfaction score was rated 100 points by customers ages 18-25 and customers ages 46-50 on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Fender.

100

Breakdown

Age

Score

18-25

100%

31-35

100%

46-50

100%

Fender Customer Satisfaction Score by Usage

Fender's Customer Satisfaction score was rated the highest by customers who have used Fender's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.

Less than 1 Year	100
1 to 2 Years	100
2 to 5 Years	84
5 to 10 Years	100
Over 10 Years	83

Fender Customer Satisfaction Score by Industry

Fender's Customer Satisfaction score was rated 100 points by both Arts and Entertainment and Healthcare, Hospitals and Medicine industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

{
	"title": "Fender Customer Satisfaction Score by Industry",
	"text": "Fender's Customer Satisfaction score was rated 100 points by both Arts and Entertainment and Healthcare, Hospitals and Medicine industry customers.",
	"bars": [
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Fender's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "Fender's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		}
	]
}

Arts and Entertainment	100
Healthcare, Hospitals and Medicine	100

Fender Customer Satisfaction vs. Competitors

Compared to its competitors, Fender's Customer Satisfaction score is rated right above Gibson Guitar Corporation, and is preceded by Yamaha.

COMPANY		Customer Satisfaction (CSAT) Score
	Sweetwater	92%
	Yamaha	86%
	Fender	80%
	Gibson Guitar Corporation	76%
	PRS Guitars	0%

Unlock Fender Customer Satisfaction vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Fender Customer Satisfaction vs. Competitors data and gain insights into your customers today.

Fender Customer Service

4/5

Fender has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

Sign Up to unlock Fender's overall Customer Service score rated by its users and customers.

About Fender's Customer Service

Address

Fender Musical Instruments Corporation 17600 n. perimeter drive, suite 100, Scottsdale, AZ

Website

http://intl.fender.com/

Phone Number

(800) 856-9801

Quick Insights into Fender Customer Service

Fender's Customer Service score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers who have used Fender's products/services for 5 to 10 Years.

Sign Up to unlock insights into how customers have ranked Fender's Customer Service score.

Ranked Fender Customer Service the Highest

Healthcare, Hospitals and Medicine	5
Female	4.6
1 to 2 Years	4.5

Ranked Fender Customer Service the Lowest

Hispanic or Latino	3.9
Male	3.8
5 to 10 Years	3.4

Fender Customer Service Score by Gender

Female customers rated Fender's Customer Service score 0.8 stars higher than Male customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Fender.

Male

3.8/5

Female

4.6/5

Fender Customer Service Score by Ethnicity

Fender's Customer Service score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Fender.

100

Summary	Ethnicity	Customer Service Score
Caucasian 4.2	Caucasian	4.2
Hispanic or Latino 3.9	Hispanic or Latino	3.9

Fender Customer Service Score by Age

Fender's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Fender.

100

Summary	Age	Customer Service Score
18-25 4.1	18-25	4.1
31-35 4.2	31-35	4.2
46-50 4.5	46-50	4.5

Fender Customer Service Score by Usage

Fender's Customer Service score was rated the highest by customers who have used Fender's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.

Less than 1 Year	3.8
1 to 2 Years	4.5
2 to 5 Years	4.3
5 to 10 Years	3.4
Over 10 Years	3.9

Fender Customer Service Score by Industry

Fender's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Arts and Entertainment industry customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.

Arts and Entertainment	4.4
Healthcare, Hospitals and Medicine	5

Fender Customer Service vs. Competitors

Compared to its competitors, Fender's Customer Service score is rated right above Yamaha, and is preceded by Gibson Guitar Corporation.

COMPANY		Customer Service Score
	Sweetwater	4.4/5
	Gibson Guitar Corporation	4/5
	Fender	4/5
	Yamaha	4/5
	PRS Guitars	N/A

Unlock Fender Customer Service vs. Competitors Data

Sign Up for Brand Profile PRO to get the full Fender Customer Service vs. Competitors data and gain insights into your customers today.

Fender as an Employer

2.5/5

Fender has a 2.5/5 stars for its overall company culture rated by their employees

bottom

10%

CEO of Fender

Andrew Mooney

In the Bottom 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Fender scored a 46 for Net Promoter Score and a -38 for Employee Net Promoter Score. NPS gauges how likely a customer of Fender would recommend the brand to a friend. ENPS measures how likely Fender employees would recommend working at Fender to a friend.

Net Promoter Score

NPS Score

60%	Promoters
26%	Passive
14%	Detractors

Employee Net Promoter Score

-38

eNPS Score

19%	Promoters
24%	Passive
57%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail