45
NPS
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Gibson Guitar Corporation
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About Gibson Guitar Corporation's Brand
Gibson Guitar Corp. produces electric guitars. Its products include electric guitars and basses, acoustic guitars/basses, mandolins,
Brand at a Glance
85%
Customer Loyalty
4.2/5
Product Quality
3.9/5
Pricing
4/5
Customer Service
Gibson Guitar Corporation NPS
Gibson Guitar Corporation's Net Promoter Score (NPS) is a 45 with 66% Promoters, 13% Passives, and 21% Detractors. Net Promoter Score tracks whether Gibson Guitar Corporation's customers would recommend using the product based on a scale of -100 to 100.
Gibson Guitar Corporation Overall NPS
| 66% | Promoters |
|---|---|
| 13% | Passives |
| 21% | Detractors |
Gibson Guitar Corporation NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 50 | Nov 2023 | 50 |
Jan 2024 47 | Jan 2024 | 47 |
Feb 2024 50 | Feb 2024 | 50 |
Mar 2024 54 | Mar 2024 | 54 |
Apr 2024 47 | Apr 2024 | 47 |
Jun 2024 49 | Jun 2024 | 49 |
Jul 2024 51 | Jul 2024 | 51 |
Aug 2024 46 | Aug 2024 | 46 |
Sep 2024 46 | Sep 2024 | 46 |
Oct 2024 42 | Oct 2024 | 42 |
Nov 2024 44 | Nov 2024 | 44 |
Jun 2025 45 | Jun 2025 | 45 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Gibson Guitar Corporation NPS by Gender
Female customers rated Gibson Guitar Corporation's NPS 57 points higher than Male customers.
Male
43
Gibson Guitar Corporation's NPS was rated 43 by Male customers on Comparably.
64%
Promoters
15%
Passives
21%
Detractors
Female
100
Gibson Guitar Corporation's NPS was rated 100 by Female customers on Comparably.
100%
Promoters
0%
Passives
0%
Detractors
Gibson Guitar Corporation NPS by Ethnicity
Gibson Guitar Corporation's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 56 | Caucasian | 56 |
Hispanic or Latino 67 | Hispanic or Latino | 67 |
Gibson Guitar Corporation NPS by Age
Gibson Guitar Corporation's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Gibson Guitar Corporation NPS by Usage
Gibson Guitar Corporation's NPS was rated the highest by customers who have used Gibson Guitar Corporation's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 60 | 2 to 5 Years | 60 |
5 to 10 Years 50 | 5 to 10 Years | 50 |
Over 10 Years 60 | Over 10 Years | 60 |
Gibson Guitar Corporation Customer Reviews
Out of the 2 Gibson Guitar Corporation customer reviews 2 were positive and 0 were constructive. Gibson Guitar Corporation customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Gibson Guitar Corporation Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Gibson Guitar Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Gibson Guitar Corporation Customer Loyalty Score by Gender
Female customers rated Gibson Guitar Corporation's Customer Loyalty score 6% higher than Male customers.
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Male
94%
Yes
Female
100%
Yes
Gibson Guitar Corporation Customer Loyalty Score by Ethnicity
Gibson Guitar Corporation's Customer Loyalty score was rated 100% by both Caucasian and Hispanic or Latino customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Gibson Guitar Corporation.
100
out of 100
Caucasian
100
out of 100
Hispanic or Latino
Gibson Guitar Corporation Customer Loyalty Score by Age
Gibson Guitar Corporation's Customer Loyalty score was rated 100% by customers ages 18-25 and customers ages 66+ on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
66+ 100% | 66+ | 100% |
Gibson Guitar Corporation Customer Loyalty Score by Usage
Gibson Guitar Corporation's Customer Loyalty score was rated 100% by customers who have used Gibson Guitar Corporation's products/services for 2 to 5 Years, and by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Gibson Guitar Corporation Customer Loyalty Score by Industry
Gibson Guitar Corporation's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
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Gibson Guitar Corporation Product Quality
4.2/5
Gibson Guitar Corporation has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Gibson Guitar Corporation Product Information
Gibson Guitar Corporation’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Gibson Guitar Corporation's product the highest. Reviewers from the Tech industry rated Gibson Guitar Corporation the lowest at 2.3.
- Website
- http://www.gibson.com
- Company Size
- 5,001-10,000 Employees
Industry
Fashion and Beauty
Education
Media
Social
Sports & Entertainment
Quick Insights into Gibson Guitar Corporation Product Quality
Gibson Guitar Corporation's Product Quality score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Tech industry.
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Ranked Gibson Guitar Corporation Product Quality the Highest
Ranked Gibson Guitar Corporation Product Quality the Lowest
Gibson Guitar Corporation Product Quality Score by Gender
Female customers rated Gibson Guitar Corporation's Product Quality score 1.1 stars higher than Male customers.
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Male
3.9/5
Female
5/5
Gibson Guitar Corporation Product Quality Score by Ethnicity
Gibson Guitar Corporation's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Gibson Guitar Corporation.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4 | Caucasian | 4 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
Gibson Guitar Corporation Product Quality Score by Age
Gibson Guitar Corporation's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Gibson Guitar Corporation.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
66+ 3.8 | 66+ | 3.8 |
Gibson Guitar Corporation Product Quality Score by Usage
Gibson Guitar Corporation's Product Quality score was rated the highest by customers who have used Gibson Guitar Corporation's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Gibson Guitar Corporation Product Quality Score by Industry
Gibson Guitar Corporation's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
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Gibson Guitar Corporation Pricing
Gibson Guitar Corporation ROI & Value For Money
3.9/5
Gibson Guitar Corporation has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Gibson Guitar Corporation Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Tech industry think that they had the lowest ROI from Gibson Guitar Corporation.
Quick Insights into Gibson Guitar Corporation ROI
Gibson Guitar Corporation's ROI score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Tech industry.
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Ranked Gibson Guitar Corporation ROI the Highest
Ranked Gibson Guitar Corporation ROI the Lowest
Gibson Guitar Corporation ROI Score by Gender
Female customers rated Gibson Guitar Corporation's ROI score 0.8 stars higher than Male customers.
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Male
3.8/5
Female
4.6/5
Gibson Guitar Corporation ROI Score by Ethnicity
Gibson Guitar Corporation's ROI score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Gibson Guitar Corporation.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
Gibson Guitar Corporation ROI Score by Age
Gibson Guitar Corporation's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Gibson Guitar Corporation.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
66+ 3.8 | 66+ | 3.8 |
Gibson Guitar Corporation ROI Score by Usage
Gibson Guitar Corporation's ROI score was rated the highest by customers who have used Gibson Guitar Corporation's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Gibson Guitar Corporation ROI Score by Industry
Gibson Guitar Corporation's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
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Gibson Guitar Corporation Customer Satisfaction (CSAT)
Gibson Guitar Corporation Customer Satisfaction (CSAT) Score
76 / 100
Gibson Guitar Corporation has an overall Customer Satisfaction score of 76 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
50%
Satisfied
26%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
6%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Gibson Guitar Corporation Customer Satisfaction
Gibson Guitar Corporation's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.
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Ranked Gibson Guitar Corporation Customer Satisfaction the Highest
Ranked Gibson Guitar Corporation Customer Satisfaction the Lowest
Gibson Guitar Corporation Customer Satisfaction Score by Gender
Female customers rated Gibson Guitar Corporation's Customer Satisfaction score 35 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Gibson Guitar Corporation.
65 / 100
MaleVery Satisfied | 44% | |
|---|---|---|
Satisfied | 21% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 7% | |
Very Dissatisfied | 14% |
100 / 100
FemaleVery Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Gibson Guitar Corporation Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Gibson Guitar Corporation's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
56%
Satisfied
11%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
11%
Very Dissatisfied
0%
CSAT according to Hispanic or Latino
Gibson Guitar Corporation's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Gibson Guitar Corporation.
100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Gibson Guitar Corporation Customer Satisfaction Score by Age
Gibson Guitar Corporation's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Gibson Guitar Corporation.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 66+ | 67% |
Gibson Guitar Corporation Customer Satisfaction Score by Usage
Gibson Guitar Corporation's Customer Satisfaction score was rated the highest by customers who have used Gibson Guitar Corporation's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Gibson Guitar Corporation Customer Satisfaction Score by Industry
Gibson Guitar Corporation's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Gibson Guitar Corporation Customer Service
4/5
Gibson Guitar Corporation has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Gibson Guitar Corporation's Customer Service
Address
Nashville, TN
Website
http://www.gibson.com
Phone Number
615-871-4500
Quick Insights into Gibson Guitar Corporation Customer Service
Gibson Guitar Corporation's Customer Service score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Tech industry.
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Ranked Gibson Guitar Corporation Customer Service the Highest
Ranked Gibson Guitar Corporation Customer Service the Lowest
Gibson Guitar Corporation Customer Service Score by Gender
Female customers rated Gibson Guitar Corporation's Customer Service score 0.6 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Gibson Guitar Corporation.
Male
4/5
Female
4.6/5
Gibson Guitar Corporation Customer Service Score by Ethnicity
Gibson Guitar Corporation's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Gibson Guitar Corporation.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
Gibson Guitar Corporation Customer Service Score by Age
Gibson Guitar Corporation's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Gibson Guitar Corporation.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
66+ 3.8 | 66+ | 3.8 |
Gibson Guitar Corporation Customer Service Score by Usage
Gibson Guitar Corporation's Customer Service score was rated the highest by customers who have used Gibson Guitar Corporation's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Gibson Guitar Corporation Customer Service Score by Industry
Gibson Guitar Corporation's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Tech industry customers.
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Gibson Guitar Corporation as an Employer
3.9/5
Gibson Guitar Corporation has a 3.9/5 stars for its overall company culture rated by their employees
top
40%
CEO of Gibson Guitar Corporation
In the Top 40% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Gibson Guitar Corporation scored a 45 for Net Promoter Score and a 18 for Employee Net Promoter Score. NPS gauges how likely a customer of Gibson Guitar Corporation would recommend the brand to a friend. ENPS measures how likely Gibson Guitar Corporation employees would recommend working at Gibson Guitar Corporation to a friend.
Net Promoter Score
45
NPS Score
| 66% | Promoters |
|---|---|
| 13% | Passive |
| 21% | Detractors |
Employee Net Promoter Score
18
eNPS Score
| 53% | Promoters |
|---|---|
| 12% | Passive |
| 35% | Detractors |
