

Our mission is simple — always do the right thing. Whether for customers, visitors, fellow employees, or business partners, our goal is always to exceed expectations and conduct ourselves with integrity, honesty, and respect for others. Sweetwater’s brand is ranked #884 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Sweetwater. When compared to other organizations within the Media and Entertainment industry, Sweetwater is ranked #107. Among its major competitors, Sweetwater is ranked in 1st place for NPS while zZounds Music is 2nd, and Sam Ash Music is 3rd.Their current valuation is $8.65B

David Stewart serves as the Executive Vice President and Chief Marketing Officer of Sweetwater Sound. David started at Sweetwater Sound in May of 2016. David currently resides in the Fort Wayne, Indiana Area.
Sweetwater's Net Promoter Score (NPS) is a 63 with 76% Promoters, 11% Passives, and 13% Detractors. Net Promoter Score tracks whether Sweetwater's customers would recommend using the product based on a scale of -100 to 100.
| 76% | Promoters |
|---|---|
| 11% | Passives |
| 13% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2023 64 | May 2023 | 64 |
Jun 2023 64 | Jun 2023 | 64 |
Dec 2023 66 | Dec 2023 | 66 |
Mar 2024 66 | Mar 2024 | 66 |
May 2024 66 | May 2024 | 66 |
Jul 2024 66 | Jul 2024 | 66 |
Aug 2024 66 | Aug 2024 | 66 |
Sep 2024 64 | Sep 2024 | 64 |
Jan 2025 65 | Jan 2025 | 65 |
Feb 2025 63 | Feb 2025 | 63 |
Mar 2025 63 | Mar 2025 | 63 |
Apr 2025 63 | Apr 2025 | 63 |
Sweetwater is ranked first for NPS among its competitors. zZounds Music and Sam Ash Music come in second and third, with Guitar Center coming in at #4. Among those competitors, it is the most valued company.
![]() Sweetwater | ![]() zZounds Music | ![]() Sam Ash Music | ![]() Guitar Center | |
| Global Ranking | #884 | #- | #- | #- |
| NPS | 63 | 50 | 12 | -10 |
| Valuation Updated every 24 hours for public companies | $8.65B | - | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Sweetwater's NPS 13 points higher than Male customers.
Sweetwater's NPS was rated 62 by Male customers on Comparably.
Sweetwater's NPS was rated 75 by Female customers on Comparably.
Sweetwater's NPS was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 64 | Caucasian | 64 |
Hispanic or Latino 49 | Hispanic or Latino | 49 |
Sweetwater's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
Sweetwater's NPS was rated the highest by customers who have used Sweetwater's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 72 | Less than 1 Year | 72 |
1 to 2 Years 61 | 1 to 2 Years | 61 |
2 to 5 Years 56 | 2 to 5 Years | 56 |
5 to 10 Years 40 | 5 to 10 Years | 40 |
Over 10 Years 62 | Over 10 Years | 62 |
Compared to its competitors, Sweetwater's NPS is rated right above zZounds Music.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Sweetwater | 63 |
![]() | zZounds Music | 50 |
![]() | Sam Ash Music | 12 |
![]() | Guitar Center | -10 |
![]() | Reverb | -17 |
In the Media and Entertainment industry, Sweetwater's NPS is rated right above Nintendo.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Sweetwater | 63 |
![]() | Nintendo | 55 |
![]() | Spotify | 49 |
![]() | Apple | 48 |
![]() | Netflix | 43 |
![]() | The Walt Disney Company | 38 |
![]() | ROBLOX | 38 |
![]() | Rockstar Games | 38 |
![]() | 21 | |
Out of the 18 Sweetwater customer reviews 14 were positive and 4 were constructive. Sweetwater customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
87% of Sweetwater users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Sweetwater's Customer Loyalty score 10% higher than Female customers.
Sweetwater's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Sweetwater's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 94% | 18-25 | 94% |
31-35 89% | 31-35 | 89% |
36-40 100% | 36-40 | 100% |
41-45 55% | 41-45 | 55% |
46-50 70% | 46-50 | 70% |
51-55 90% | 51-55 | 90% |
56-60 100% | 56-60 | 100% |
61-65 70% | 61-65 | 70% |
66+ 85% | 66+ | 85% |
Sweetwater's Customer Loyalty score was rated the highest by customers who have used Sweetwater's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Sweetwater's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Education industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Sweetwater's Customer Loyalty score is rated right above Guitar Center, and is preceded by zZounds Music.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | zZounds Music | 100% |
![]() | Sweetwater | 87% |
![]() | Guitar Center | 73% |
![]() | Reverb | 73% |
![]() | Sam Ash Music | 52% |
In the Media and Entertainment industry, Sweetwater's Customer Loyalty score is rated right above Netflix, and is preceded by Nintendo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Sweetwater | 87% |
![]() | Netflix | 87% |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | 84% | |
![]() | Rockstar Games | 84% |
![]() | The Walt Disney Company | 83% |
Sweetwater has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
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Sweetwater’s product quality score is a 4.5 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Sweetwater's product the highest. Reviewers from the Professional Services industry rated Sweetwater the lowest at 3.8.
Sweetwater's Product Quality score was rated highest by customers ages 41-45, and rated lowest by customers ages 46-50.
Female customers rated Sweetwater's Product Quality score 0.5 stars higher than Male customers.
Sweetwater's Product Quality score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
Sweetwater's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 4.9 | 18-25 | 4.9 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.8 | 36-40 | 4.8 |
41-45 5 | 41-45 | 5 |
46-50 3.4 | 46-50 | 3.4 |
51-55 4.6 | 51-55 | 4.6 |
56-60 4.3 | 56-60 | 4.3 |
61-65 4.6 | 61-65 | 4.6 |
66+ 5 | 66+ | 5 |
Sweetwater's Product Quality score was rated the highest by customers who have used Sweetwater's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Sweetwater's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Professional Services industry customers.
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Compared to its competitors, Sweetwater's Product Quality score is rated right above zZounds Music.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Sweetwater | 4.5/5 |
![]() | zZounds Music | 4.5/5 |
![]() | Guitar Center | 3.1/5 |
![]() | Sam Ash Music | 2.9/5 |
![]() | Reverb | 2.9/5 |
In the Media and Entertainment industry, Sweetwater's Product Quality score is rated right above Nintendo.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Sweetwater | 4.5/5 |
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Rockstar Games | 4.1/5 |
![]() | ROBLOX | 4/5 |
![]() | 3.7/5 |
Sweetwater has a value for money and ROI score of 4.4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Professional Services industry think that they had the lowest ROI from Sweetwater.
Sweetwater's ROI score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers ages 46-50.
Female customers rated Sweetwater's ROI score 0.2 stars higher than Male customers.
Sweetwater's ROI score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
Sweetwater's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
31-35 4 | 31-35 | 4 |
36-40 4.8 | 36-40 | 4.8 |
41-45 4.7 | 41-45 | 4.7 |
46-50 3.5 | 46-50 | 3.5 |
51-55 4.3 | 51-55 | 4.3 |
56-60 4.2 | 56-60 | 4.2 |
61-65 4 | 61-65 | 4 |
66+ 4.8 | 66+ | 4.8 |
Sweetwater's ROI score was rated the highest by customers who have used Sweetwater's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Sweetwater's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Professional Services industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Sweetwater's ROI score is rated right above Sam Ash Music, and is preceded by zZounds Music.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | zZounds Music | 4.7/5 |
![]() | Sweetwater | 4.4/5 |
![]() | Sam Ash Music | 3.5/5 |
![]() | Guitar Center | 3.1/5 |
![]() | Reverb | 2.6/5 |
In the Media and Entertainment industry, Sweetwater's ROI score is rated right above Spotify.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Sweetwater | 4.4/5 |
![]() | Spotify | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | Rockstar Games | 3.8/5 |
![]() | ROBLOX | 3.8/5 |
![]() | The Walt Disney Company | 3.7/5 |
![]() | 3.5/5 |
Sweetwater has an overall Customer Satisfaction score of 92 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Sweetwater's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 46-50.
Sweetwater's Customer Satisfaction score was rated 86 by Male customers on Comparably.
Very Satisfied | 71% | |
|---|---|---|
Satisfied | 15% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 8% | |
Very Dissatisfied | 6% |
Sweetwater's Customer Satisfaction (CSAT) score was rated 84% according to Caucasian users and customers.
Sweetwater's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Sweetwater's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 100% | |||||||||||||||
| 46-50 | 56% | |||||||||||||||
| 51-55 | 86% | |||||||||||||||
| 56-60 | 80% | |||||||||||||||
| 66+ | 100% |
Sweetwater's Customer Satisfaction score was rated the highest by customers who have used Sweetwater's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Sweetwater's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Accounting industry customers.
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}Compared to its competitors, Sweetwater's Customer Satisfaction score is rated right above Sam Ash Music, and is preceded by zZounds Music.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | zZounds Music | 100% |
![]() | Sweetwater | 92% |
![]() | Sam Ash Music | 67% |
![]() | Reverb | 61% |
![]() | Guitar Center | 54% |
In the Media and Entertainment industry, Sweetwater's Customer Satisfaction score is rated right above Nintendo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Sweetwater | 92% |
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | The Walt Disney Company | 77% |
![]() | Rockstar Games | 76% |
![]() | ROBLOX | 73% |
![]() | 61% |
Sweetwater has an overall Customer Service score of 4.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Sweetwater's overall Customer Service score rated by its users and customers.
5501 US Highway 30 W, Fort Wayne, IN 46818
http://www.sweetwater.com/
800-222-4700x
Sweetwater's Customer Service score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers ages 61-65.
Female customers rated Sweetwater's Customer Service score 0.2 stars higher than Male customers.
Sweetwater's Customer Service score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
Sweetwater's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.8 | 36-40 | 4.8 |
41-45 4.1 | 41-45 | 4.1 |
46-50 3.1 | 46-50 | 3.1 |
51-55 4.4 | 51-55 | 4.4 |
56-60 4.3 | 56-60 | 4.3 |
61-65 2.5 | 61-65 | 2.5 |
66+ 4.9 | 66+ | 4.9 |
Sweetwater's Customer Service score was rated the highest by customers who have used Sweetwater's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Sweetwater's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Professional Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Sweetwater's Customer Service score is rated right above Sam Ash Music, and is preceded by zZounds Music.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | zZounds Music | 5/5 |
![]() | Sweetwater | 4.4/5 |
![]() | Sam Ash Music | 3.4/5 |
![]() | Guitar Center | 3.1/5 |
![]() | Reverb | 2.6/5 |
In the Media and Entertainment industry, Sweetwater's Customer Service score is rated right above Apple.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Sweetwater | 4.4/5 |
![]() | Apple | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | Rockstar Games | 3.7/5 |
![]() | ROBLOX | 3.6/5 |
![]() | 3.3/5 |
Sweetwater has a 4.8/5 stars for its overall company culture rated by their employees



Sweetwater scored a 63 for Net Promoter Score and a 60 for Employee Net Promoter Score. NPS gauges how likely a customer of Sweetwater would recommend the brand to a friend. ENPS measures how likely Sweetwater employees would recommend working at Sweetwater to a friend.
| 76% | Promoters |
|---|---|
| 11% | Passive |
| 13% | Detractors |
| 70% | Promoters |
|---|---|
| 20% | Passive |
| 10% | Detractors |
Sweetwater is ranked #884 in the Global Top 100 Brands. It ranks just behind QuikTrip and just ahead of Carl's Jr.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
882 | ![]() | Kendra Scott, LLC. | ![]() | Tom Nolan | Retail |
883 | ![]() | QuikTrip | ![]() | Chet Cadieux | Retail |
884 | ![]() | Sweetwater | ![]() | Mike Clem | Media and Entertainment |
885 | ![]() | Carl's Jr | ![]() | Andrew Puzder | Food and Beverages |
886 | ![]() | Veeva Systems | ![]() | Peter Gassner | Tech |
887 | ![]() | Skillshare | ![]() | Matthew Cooper | Tech |
888 | ![]() | Zoetis | ![]() | Kristin Peck | Health and Wellness |
Sweetwater is ranked #107 in the Media and Entertainment Industry. It ranks just behind Automattic and just ahead of Fender Musical Instruments.
| RANK | COMPANY | Location | |
|---|---|---|---|
105 | ![]() | Warner Bros. Discovery | New York City, NY |
106 | ![]() | Automattic | San Francisco, CA |
107 | ![]() | Sweetwater | Fort Wayne, IN |
108 | ![]() | Fender Musical Instruments | |
109 | ![]() | Bethesda Softworks | Rockville, MD |
110 | ![]() | Dataminr | New York City, NY |
111 | ![]() | SeaWorld Parks & Entertainment | Orlando, FL |