SeaWorld Parks & Entertainment NPS & Customer Reviews | Comparably
SeaWorld Parks & Entertainment is
Ranked
#111
in
Media and Entertainment Brands
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SeaWorld Parks & Entertainment
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SeaWorld Parks & Entertainment is ranked #111 in Media and Entertainment Brands

About SeaWorld Parks & Entertainment's Brand

For more than 50 year SeaWorld Parks & Entertainment’s brand is ranked #935 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of SeaWorld Parks & Entertainment. When compared to other organizations within the Media and Entertainment industry, SeaWorld Parks & Entertainment is ranked #111. Among its major competitors, SeaWorld Parks & Entertainment is ranked in 3rd place for NPS while Cedar Fair is 1st, and Six Flags is 2nd.Their current market cap is $3.05B

Brand at a Glance

71%
Customer Loyalty
3.4/5
Product Quality
3.3/5
Pricing
3.5/5
Customer Service

SeaWorld Parks & Entertainment Ranking

SeaWorld Parks & Entertainment NPS

SeaWorld Parks & Entertainment's Net Promoter Score (NPS) is a 7 with 45% Promoters, 17% Passives, and 38% Detractors. Net Promoter Score tracks whether SeaWorld Parks & Entertainment's customers would recommend using the product based on a scale of -100 to 100.

SeaWorld Parks & Entertainment Overall NPS

7
NPS
45%Promoters
17%Passives
38%Detractors
SeaWorld Parks & Entertainment Overall NPS

SeaWorld Parks & Entertainment NPS Trend

-100
-50
0
50
100
Feb 2024
21
Feb 202421
Apr 2024
20
Apr 202420
May 2024
20
May 202420
Jul 2024
18
Jul 202418
Oct 2024
15
Oct 202415
Dec 2024
15
Dec 202415
Mar 2025
14
Mar 202514
May 2025
14
May 202514
Jul 2025
11
Jul 202511
Oct 2025
9
Oct 20259
Nov 2025
7
Nov 20257
Jan 2026
8
Jan 20268

How Other Brands Compare

SeaWorld Parks & Entertainment is ranked third for NPS among its competitors. Cedar Fair and Six Flags come in first and second, with CEC Entertainment coming in at #4. Among those competitors, it is the second most valued company behind Six Flags.

SeaWorld Parks & Entertainment's Logo
SeaWorld Parks & Entertainment
Six Flags' Logo
Six Flags
Cedar Fair's Logo
Cedar Fair
CEC Entertainment's Logo
CEC Entertainment
Global Ranking#935#116#-#-
NPS71544-1
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral-Neutral
Valuation Updated every 24 hours for public companies$3.05B$3.56B$2.82B-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

SeaWorld Parks & Entertainment NPS by Gender

SeaWorld Parks & Entertainment's NPS was rated 0 by both Female and Male customers on Comparably.

Male

0

SeaWorld Parks & Entertainment's NPS was rated by Male customers on Comparably.

50%
Promoters
0%
Passives
50%
Detractors

Female

0

SeaWorld Parks & Entertainment's NPS was rated by Female customers on Comparably.

43%
Promoters
14%
Passives
43%
Detractors

SeaWorld Parks & Entertainment NPS by Ethnicity

SeaWorld Parks & Entertainment's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

-100
-50
0
50
100
Caucasian
-66
Caucasian-66
Hispanic or Latino
100
Hispanic or Latino100

SeaWorld Parks & Entertainment NPS by Age

SeaWorld Parks & Entertainment's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

0
20
40
60
80
100
Promoters
40%
Passives
20%
Detractors
40%
18-2540%20%40%
Promoters
75%
Passives
0%
Detractors
25%
26-3075%0%25%

SeaWorld Parks & Entertainment NPS by Usage

SeaWorld Parks & Entertainment's NPS was rated the highest by customers who have used SeaWorld Parks & Entertainment's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
25
Less than 1 Year25
1 to 2 Years
-34
1 to 2 Years-34
2 to 5 Years
20
2 to 5 Years20
Over 10 Years
-34
Over 10 Years-34

SeaWorld Parks & Entertainment NPS vs. Competitors

Compared to its competitors, SeaWorld Parks & Entertainment's NPS is rated right above Make Meaning, and is preceded by Six Flags.

SeaWorld Parks & Entertainment NPS vs Companies in Media and Entertainment

In the Media and Entertainment industry, SeaWorld Parks & Entertainment's NPS is rated right below Instagram.

SeaWorld Parks & Entertainment Customer Reviews

Out of the 2 SeaWorld Parks & Entertainment customer reviews 1 was positive and 1 was constructive. SeaWorld Parks & Entertainment customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
In speaking with "Jonathon" a supervisor at Aquatica, I repeatedly asked to please escalate my call to a manager and he refused. This went on for 45 minutes before he ended the call. This occurred today November 10th from 3-5pm est
What do you value most about this brand?
It is a fun brand

SeaWorld Parks & Entertainment Customer Loyalty

71%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

71% of SeaWorld Parks & Entertainment users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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71
71%
29
29%
SeaWorld Parks & Entertainment Customer Loyalty

SeaWorld Parks & Entertainment Customer Loyalty Score by Gender

Male customers rated SeaWorld Parks & Entertainment's Customer Loyalty score 42% higher than Female customers.

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Male
91%
Yes
Female
49%
Yes

SeaWorld Parks & Entertainment Customer Loyalty Score by Ethnicity

SeaWorld Parks & Entertainment's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

% who answered "Yes"

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55
out of 100
Caucasian
70
out of 100
Hispanic or Latino

SeaWorld Parks & Entertainment Customer Loyalty Score by Age

SeaWorld Parks & Entertainment's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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0
20%
40%
60%
80%
100%
18-25
64%
18-2564%
26-30
100%
26-30100%

SeaWorld Parks & Entertainment Customer Loyalty Score by Usage

SeaWorld Parks & Entertainment's Customer Loyalty score was rated the highest by customers who have used SeaWorld Parks & Entertainment's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
55%
1 to 2 Years
100%
2 to 5 Years
82%
Over 10 Years
40%

SeaWorld Parks & Entertainment Customer Loyalty Score by Industry

SeaWorld Parks & Entertainment's Customer Loyalty score was rated 78% by Accounting industry customers.

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Accounting
78%

SeaWorld Parks & Entertainment Customer Loyalty vs. Competitors

Compared to its competitors, SeaWorld Parks & Entertainment's Customer Loyalty score is rated right above CEC Entertainment, and is preceded by Six Flags.

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Customer Loyalty for Other Media and Entertainment Brands

In the Media and Entertainment industry, SeaWorld Parks & Entertainment's Customer Loyalty score is rated right below The Walt Disney Company.

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SeaWorld Parks & Entertainment's Logo
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SeaWorld Parks & Entertainment Product Quality

3.4/5

SeaWorld Parks & Entertainment has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.

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SeaWorld Parks & Entertainment Product Information

SeaWorld Parks & Entertainment’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated SeaWorld Parks & Entertainment's product the highest.

Website
http://seaworldentertainment.com
Company Size
10,000+ Employees

Industry

Tech
Travel

Quick Insights into SeaWorld Parks & Entertainment Product Quality

SeaWorld Parks & Entertainment's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by Caucasian customers.

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Ranked SeaWorld Parks & Entertainment Product Quality the Highest

Hispanic or Latino
5
1 to 2 Years
4.6
18-25
3.9

Ranked SeaWorld Parks & Entertainment Product Quality the Lowest

Female
3
Over 10 Years
2.6
Caucasian
1.6

SeaWorld Parks & Entertainment Product Quality Score by Gender

Male customers rated SeaWorld Parks & Entertainment's Product Quality score 0.6 stars higher than Female customers.

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Male

3.6/5

Female

3/5

SeaWorld Parks & Entertainment Product Quality Score by Ethnicity

SeaWorld Parks & Entertainment's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
1.6
Caucasian1.6
Hispanic or Latino
5
Hispanic or Latino5

SeaWorld Parks & Entertainment Product Quality Score by Age

SeaWorld Parks & Entertainment's Product Quality score was rated 3.9 stars by customers ages 18-25 and customers ages 26-30 on Comparably.

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0
1
2
3
4
5
18-25
3.9
18-253.9
26-30
3.9
26-303.9

SeaWorld Parks & Entertainment Product Quality Score by Usage

SeaWorld Parks & Entertainment's Product Quality score was rated the highest by customers who have used SeaWorld Parks & Entertainment's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.9
1 to 2 Years
4.6
2 to 5 Years
3
Over 10 Years
2.6

SeaWorld Parks & Entertainment Product Quality Score by Industry

SeaWorld Parks & Entertainment's Product Quality score was rated 3.6 stars by Accounting industry customers.

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Accounting
3.6

SeaWorld Parks & Entertainment Product Quality vs. Competitors

Compared to its competitors, SeaWorld Parks & Entertainment's Product Quality score is rated right above CEC Entertainment, and is preceded by Cedar Fair.

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Product Quality for Other Media and Entertainment Brands

In the Media and Entertainment industry, SeaWorld Parks & Entertainment's Product Quality score is rated right below Instagram.

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SeaWorld Parks & Entertainment Pricing

SeaWorld Parks & Entertainment ROI & Value For Money

3.3/5

SeaWorld Parks & Entertainment has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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SeaWorld Parks & Entertainment Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.

Quick Insights into SeaWorld Parks & Entertainment ROI

SeaWorld Parks & Entertainment's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by Caucasian customers.

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Ranked SeaWorld Parks & Entertainment ROI the Highest

Hispanic or Latino
4.6
26-30
3.7
1 to 2 Years
3.5

Ranked SeaWorld Parks & Entertainment ROI the Lowest

Female
2.7
Over 10 Years
2
Caucasian
1.5

SeaWorld Parks & Entertainment ROI Score by Gender

Male customers rated SeaWorld Parks & Entertainment's ROI score 0.5 stars higher than Female customers.

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Male

3.2/5

Female

2.7/5

SeaWorld Parks & Entertainment ROI Score by Ethnicity

SeaWorld Parks & Entertainment's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
1.5
Caucasian1.5
Hispanic or Latino
4.6
Hispanic or Latino4.6

SeaWorld Parks & Entertainment ROI Score by Age

SeaWorld Parks & Entertainment's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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0
1
2
3
4
5
18-25
3.5
18-253.5
26-30
3.7
26-303.7

SeaWorld Parks & Entertainment ROI Score by Usage

SeaWorld Parks & Entertainment's ROI score was rated the highest by customers who have used SeaWorld Parks & Entertainment's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.5
1 to 2 Years
3.5
2 to 5 Years
3
Over 10 Years
2

SeaWorld Parks & Entertainment ROI Score by Industry

SeaWorld Parks & Entertainment's ROI score was rated 3.1 stars by Accounting industry customers.

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Accounting
3.1

SeaWorld Parks & Entertainment Pricing vs. Competitors

Compared to its competitors, SeaWorld Parks & Entertainment's ROI score is rated right above CEC Entertainment, and is preceded by Six Flags.

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ROI for Other Media and Entertainment Brands

In the Media and Entertainment industry, SeaWorld Parks & Entertainment's ROI score is rated right below Instagram.

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Spotify's Logo
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Rockstar Games' Logo
ROBLOX's Logo
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Instagram's Logo

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SeaWorld Parks & Entertainment Customer Satisfaction (CSAT)

SeaWorld Parks & Entertainment Customer Satisfaction (CSAT) Score

61 / 100

SeaWorld Parks & Entertainment has an overall Customer Satisfaction score of 61 rated by its users and customers.

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Very Satisfied43%
Satisfied18%
Neither Satisfied nor Dissatisfied14%
Dissatisfied5%
Very Dissatisfied20%
Very Satisfied
43%
Satisfied
18%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
5%
Very Dissatisfied
20%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into SeaWorld Parks & Entertainment Customer Satisfaction

SeaWorld Parks & Entertainment's Customer Satisfaction score was rated highest by Hispanic or Latino customers, and rated lowest by Caucasian customers.

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Ranked SeaWorld Parks & Entertainment Customer Satisfaction the Highest

Hispanic or Latino
100%
26-30
75%
Accounting
67%

Ranked SeaWorld Parks & Entertainment Customer Satisfaction the Lowest

18-25
33%
Over 10 Years
33%
Caucasian
17%

SeaWorld Parks & Entertainment Customer Satisfaction Score by Gender

Male customers rated SeaWorld Parks & Entertainment's Customer Satisfaction score 16 points higher than Female customers.

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56 / 100
Male
Very Satisfied
56%
Satisfied
0%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
0%
Very Dissatisfied
22%
40 / 100
Female
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
60%

SeaWorld Parks & Entertainment Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

SeaWorld Parks & Entertainment's Customer Satisfaction (CSAT) score was rated 17% according to Caucasian users and customers.

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17 / 100
Very Satisfied17%
Satisfied0%
Neither Satisfied nor Dissatisfied17%
Dissatisfied0%
Very Dissatisfied66%
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
66%

CSAT according to Hispanic or Latino

SeaWorld Parks & Entertainment's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100
Very Satisfied100%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%

SeaWorld Parks & Entertainment Customer Satisfaction Score by Age

SeaWorld Parks & Entertainment's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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0
20
40
60
80
100
18-25 CSAT Score
33%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
34%
Dissatisfied
0%
Very Dissatisfied
33%
18-2533%
26-30 CSAT Score
75%
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
26-3075%

SeaWorld Parks & Entertainment Customer Satisfaction Score by Usage

SeaWorld Parks & Entertainment's Customer Satisfaction score was rated the highest by customers who have used SeaWorld Parks & Entertainment's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
67
2 to 5 Years
50
Over 10 Years
33

SeaWorld Parks & Entertainment Customer Satisfaction Score by Industry

SeaWorld Parks & Entertainment's Customer Satisfaction score was rated 67 points by Accounting industry customers.

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Accounting
67

SeaWorld Parks & Entertainment Customer Satisfaction vs. Competitors

Compared to its competitors, SeaWorld Parks & Entertainment's Customer Satisfaction score is rated right above CEC Entertainment, and is preceded by Six Flags.

COMPANYCustomer Satisfaction (CSAT) Score
Cedar Fair69%
Six Flags68%
SeaWorld Parks & Entertainment61%
CEC Entertainment59%
Make Meaning0%

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Customer Satisfaction for Other Media and Entertainment Brands

In the Media and Entertainment industry, SeaWorld Parks & Entertainment's Customer Satisfaction score is rated right above Instagram, and is preceded by ROBLOX.

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SeaWorld Parks & Entertainment Customer Service

3.5/5

SeaWorld Parks & Entertainment has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.

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About SeaWorld Parks & Entertainment's Customer Service

Address

Orlando, FL


Website

http://seaworldentertainment.com


Phone Number

(407) 226-5139

Quick Insights into SeaWorld Parks & Entertainment Customer Service

SeaWorld Parks & Entertainment's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by Caucasian customers.

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Ranked SeaWorld Parks & Entertainment Customer Service the Highest

Hispanic or Latino
5
26-30
3.9
Less than 1 Year
3.6

Ranked SeaWorld Parks & Entertainment Customer Service the Lowest

1 to 2 Years
3.1
Female
2.9
Caucasian
2

SeaWorld Parks & Entertainment Customer Service Score by Gender

Male customers rated SeaWorld Parks & Entertainment's Customer Service score 0.6 stars higher than Female customers.

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Male

3.5/5

Female

2.9/5

SeaWorld Parks & Entertainment Customer Service Score by Ethnicity

SeaWorld Parks & Entertainment's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
2
Caucasian2
Hispanic or Latino
5
Hispanic or Latino5

SeaWorld Parks & Entertainment Customer Service Score by Age

SeaWorld Parks & Entertainment's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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0
20
40
60
80
100
18-25
3.5
18-253.5
26-30
3.9
26-303.9

SeaWorld Parks & Entertainment Customer Service Score by Usage

SeaWorld Parks & Entertainment's Customer Service score was rated the highest by customers who have used SeaWorld Parks & Entertainment's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.

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Less than 1 Year
3.6
1 to 2 Years
3.1
2 to 5 Years
3.2
Over 10 Years
3.5

SeaWorld Parks & Entertainment Customer Service Score by Industry

SeaWorld Parks & Entertainment's Customer Service score was rated 3 stars by Accounting industry customers.

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Accounting
3

SeaWorld Parks & Entertainment Customer Service vs. Competitors

Compared to its competitors, SeaWorld Parks & Entertainment's Customer Service score is rated right above Six Flags, and is preceded by Cedar Fair.

COMPANYCustomer Service Score
Cedar Fair3.6/5
SeaWorld Parks & Entertainment3.5/5
Six Flags3.5/5
CEC Entertainment3.4/5
Make MeaningN/A

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Customer Service for Other Media and Entertainment Brands

In the Media and Entertainment industry, SeaWorld Parks & Entertainment's Customer Service score is rated right above Instagram, and is preceded by ROBLOX.

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SeaWorld Parks & Entertainment's Logo
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SeaWorld Parks & Entertainment as an Employer

2.6/5

SeaWorld Parks & Entertainment has a 2.6/5 stars for its overall company culture rated by their employees

  SeaWorld Parks & Entertainment CEO
bottom
10%
CEO of SeaWorld Parks & Entertainment

In the Bottom 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

SeaWorld Parks & Entertainment scored a 7 for Net Promoter Score and a -26 for Employee Net Promoter Score. NPS gauges how likely a customer of SeaWorld Parks & Entertainment would recommend the brand to a friend. ENPS measures how likely SeaWorld Parks & Entertainment employees would recommend working at SeaWorld Parks & Entertainment to a friend.

Net Promoter Score

7
NPS Score
45%Promoters
17%Passive
38%Detractors

Employee Net Promoter Score

-26
eNPS Score
28%Promoters
18%Passive
54%Detractors

Global Ranking Snapshot

SeaWorld Parks & Entertainment is ranked #935 in the Global Top 100 Brands. It ranks just behind Talkdesk and just ahead of Raymond James Financial.

RANKCOMPANYCEOINDUSTRY
933
Valero Energy Corporation  Valero Energy Corporation CEO
Joe Gorder
Energy and Manufacturing
934
Talkdesk  Talkdesk CEO
Tiago Paiva
Tech
935
SeaWorld Parks & Entertainment  SeaWorld Parks & Entertainment CEO
John Reilly
Media and Entertainment
936
Raymond James Financial  Raymond James Financial CEO
Paul Reilly
Banking and Financial Services
937
Fluor Corporation  Fluor Corporation CEO
Carlos M. Hernandez
Energy and Manufacturing
938
DBS Bank  DBS Bank CEO
Banking and Financial Services
939
Drybar  Drybar CEO
John Heffner
Retail

Media and Entertainment Ranking Snapshot

SeaWorld Parks & Entertainment is ranked #111 in the Media and Entertainment Industry. It ranks just behind Dataminr and just ahead of Fila.

RANKCOMPANYLocation
109
Bethesda Softworks
Rockville, MD
110
Dataminr
New York City, NY
111
SeaWorld Parks & Entertainment
Orlando, FL
112
Fila
York, NY
113
Dotdash
New York City, NY
114
Cinemark USA
Plano, TX
115
BBC
London, MN