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Drybar is

Ranked

#124

Retail Brands

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Drybar

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Drybar

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Drybar is ranked #124 in Retail Brands

About Drybar's Brand

Drybar is a retail chain exclusively for blow-drying hair for a reduced price compared to traditional salons. Drybar’s brand is ranked #939 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Drybar. When compared to other organizations within the Retail industry, Drybar is ranked #124. Among its major competitors, Drybar is ranked in 2nd place for NPS while GHD is 1st, and Blow Dry Bar is 3rd.

Brand at a Glance

75%

Customer Loyalty

3.1/5

Product Quality

2.9/5

Pricing

2.6/5

Customer Service

Drybar CMO

Sarah Hoffmann

Sarah Hoffmann serves as the Chief Marketing Officer of Drybar. Sarah started at Drybar in March of 2018. Sarah currently resides in Orange County, California Area.

Drybar Ranking

^#939 in Global Best Brands
^#124 in Retail
^#2 / 3 of its competitors

Drybar NPS

Drybar's Net Promoter Score (NPS) is a -14 with 39% Promoters, 8% Passives, and 53% Detractors. Net Promoter Score tracks whether Drybar's customers would recommend using the product based on a scale of -100 to 100.

Drybar Overall NPS

-14

NPS

39%	Promoters
8%	Passives
53%	Detractors

Drybar NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2024 -1	Feb 2024	-1
Mar 2024 1	Mar 2024	1
Apr 2024 -2	Apr 2024	-2
May 2024 -4	May 2024	-4
Jun 2024 -6	Jun 2024	-6
Sep 2024 -8	Sep 2024	-8
Oct 2024 -9	Oct 2024	-9
Nov 2024 -7	Nov 2024	-7
Jan 2025 -9	Jan 2025	-9
Apr 2025 -11	Apr 2025	-11
Oct 2025 -12	Oct 2025	-12
Dec 2025 -14	Dec 2025	-14

How Other Brands Compare

Drybar is ranked second for NPS among its competitors. GHD and Blow Dry Bar come in first and third.

	Drybar	GHD	Blow Dry Bar
Global Ranking	#939	#-	#-
NPS	-14	15	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Drybar NPS by Gender

Drybar's NPS was rated -62 by Female customers on Comparably.

Female

-62

Drybar's NPS was rated -62 by Female customers on Comparably.

17%

Promoters

Passives

79%

Detractors

Male

N/A

Drybar's NPS is not yet rated by Male customers.

Promoters

Passives

Detractors

Drybar NPS by Ethnicity

Drybar's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -76	Caucasian	-76
African American/Black -100	African American/Black	-100

Drybar NPS by Age

Drybar's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

100

Summary

Age

Promoters

Passives

Detractors

18-25

60%

20%

41-45

100%

46-50

14%

86%

51-55

100%

Drybar NPS by Usage

Drybar's NPS was rated the highest by customers who have used Drybar's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 34	Less than 1 Year	34
1 to 2 Years -86	1 to 2 Years	-86
2 to 5 Years -34	2 to 5 Years	-34
5 to 10 Years -100	5 to 10 Years	-100
Over 10 Years -100	Over 10 Years	-100

Drybar NPS vs. Competitors

Compared to its competitors, Drybar's NPS is rated right below Blow Dry Bar.

COMPANY		NPS Score
	GHD	15
	Blow Dry Bar	N/A
	Drybar	-14

Drybar NPS vs Companies in Retail

In the Retail industry, Drybar's NPS is rated right below Chipotle.

COMPANY		NPS Score
	REI	53
	Costco	50
	Amazon	49
	Trader Joe's	46
	American Eagle Outfitters	44
	Bath & Body Works	38
	Target	36
	Chipotle	16
	Drybar	-14

Drybar Customer Reviews

Out of the 9 Drybar customer reviews 3 were positive and 6 were constructive. Drybar customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

All Reviews

Positive Reviews

Constructive Reviews

Drybar Customer Loyalty

75%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

75% of Drybar users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

75%

25%

Drybar Customer Loyalty Score by Gender

Drybar's Customer Loyalty score was rated 81 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Drybar.

Female

81%

Yes

Male

N/A

Yes

Drybar Customer Loyalty Score by Ethnicity

Drybar's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Drybar.

out of 100

Caucasian

100

out of 100

African American/Black

Drybar Customer Loyalty Score by Age

Drybar's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Drybar.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 100%	18-25	100%
41-45 40%	41-45	40%
46-50 87%	46-50	87%
51-55 87%	51-55	87%

Drybar Customer Loyalty Score by Usage

Drybar's Customer Loyalty score was rated the highest by customers who have used Drybar's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.

Less than 1 Year	100%
1 to 2 Years	61%
2 to 5 Years	70%
5 to 10 Years	100%
Over 10 Years	82%

Drybar Customer Loyalty Score by Industry

Drybar's Customer Loyalty score was rated 100% by both Arts and Entertainment and Healthcare, Hospitals and Medicine industry customers.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.

Arts and Entertainment	100%
Healthcare, Hospitals and Medicine	100%

Drybar Customer Loyalty vs. Competitors

Compared to its competitors, Drybar's Customer Loyalty score is rated right above GHD.

COMPANY		Customer Loyalty Score
	Drybar	75%
	GHD	55%
	Blow Dry Bar	N/A

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Customer Loyalty for Other Retail Brands

In the Retail industry, Drybar's Customer Loyalty score is rated right below Chipotle.

COMPANY		Customer Loyalty Score
	Costco	89%
	Amazon	89%
	REI	87%
	American Eagle Outfitters	87%
	Bath & Body Works	87%
	Trader Joe's	86%
	Target	82%
	Chipotle	76%
	Drybar	75%

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Drybar Product Quality

3.1/5

Drybar has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.

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Drybar Product Information

Drybar’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Drybar's product the highest. Reviewers from the Arts and Entertainment industry rated Drybar the lowest at 2.7.

Website: http://www.thedrybar.com

Company Size: 1,001-5,000 Employees

Industry

Consumer Services

Quick Insights into Drybar Product Quality

Drybar's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers who have used Drybar's products/services for Over 10 Years.

Sign Up to unlock insights into how customers have ranked Drybar's Product Quality.

Ranked Drybar Product Quality the Highest

18-25	4.3
Less than 1 Year	3.5
Healthcare, Hospitals and Medicine	3.1

Ranked Drybar Product Quality the Lowest

51-55	1.5
African American/Black	1.5
Over 10 Years	1.5

Drybar Product Quality Score by Gender

Drybar's Product Quality score was rated 1.9 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Drybar.

Female

1.9/5

Male

N/A

Drybar Product Quality Score by Ethnicity

Drybar's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 1.9	Caucasian	1.9
African American/Black 1.5	African American/Black	1.5

Drybar Product Quality Score by Age

Drybar's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Drybar.

Summary	Age	Score
18-25 4.3	18-25	4.3
41-45 1.5	41-45	1.5
46-50 1.6	46-50	1.6
51-55 1.5	51-55	1.5

Drybar Product Quality Score by Usage

Drybar's Product Quality score was rated the highest by customers who have used Drybar's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.

Less than 1 Year	3.5
1 to 2 Years	1.8
2 to 5 Years	2
5 to 10 Years	2.1
Over 10 Years	1.5

Drybar Product Quality Score by Industry

Drybar's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Arts and Entertainment industry customers.

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Arts and Entertainment	2.7
Healthcare, Hospitals and Medicine	3.1

Drybar Product Quality vs. Competitors

Compared to its competitors, Drybar's Product Quality score is rated right above Blow Dry Bar, and is preceded by GHD.

COMPANY		Product Quality Score
	GHD	3.5/5
	Drybar	3.1/5
	Blow Dry Bar	N/A

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Product Quality for Other Retail Brands

In the Retail industry, Drybar's Product Quality score is rated right below Chipotle.

COMPANY		Product Quality Score
	REI	4.3/5
	Costco	4.3/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4.2/5
	Bath & Body Works	4.1/5
	Target	4.1/5
	Chipotle	3.8/5
	Drybar	3.1/5

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Drybar Pricing

Drybar ROI & Value For Money

2.9/5

Drybar has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.

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Drybar Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Drybar.

Quick Insights into Drybar ROI

Drybar's ROI score was rated highest by customers ages 18-25, and rated lowest by customers who have used Drybar's products/services for Over 10 Years.

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Ranked Drybar ROI the Highest

18-25	3.9
Less than 1 Year	3.5
Arts and Entertainment	2.7

Ranked Drybar ROI the Lowest

51-55	1.5
African American/Black	1.5
Over 10 Years	1.5

Drybar ROI Score by Gender

Drybar's ROI score was rated 2 by Female customers on Comparably.

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Female

2/5

Male

N/A

Drybar ROI Score by Ethnicity

Drybar's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.

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Summary	Ethnicity	Score
Caucasian 1.8	Caucasian	1.8
African American/Black 1.5	African American/Black	1.5

Drybar ROI Score by Age

Drybar's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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Summary	Age	Score
18-25 3.9	18-25	3.9
41-45 1.5	41-45	1.5
46-50 1.5	46-50	1.5
51-55 1.5	51-55	1.5

Drybar ROI Score by Usage

Drybar's ROI score was rated the highest by customers who have used Drybar's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.5
1 to 2 Years	1.8
2 to 5 Years	2.4
5 to 10 Years	1.9
Over 10 Years	1.5

Drybar ROI Score by Industry

Drybar's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Arts and Entertainment	2.7
Healthcare, Hospitals and Medicine	2

Drybar Pricing vs. Competitors

Compared to its competitors, Drybar's ROI score is rated right above Blow Dry Bar, and is preceded by GHD.

COMPANY		Pricing Score
	GHD	3.7/5
	Drybar	2.9/5
	Blow Dry Bar	N/A

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ROI for Other Retail Brands

In the Retail industry, Drybar's ROI score is rated right below Chipotle.

COMPANY		Pricing Score
	Costco	4.1/5
	Amazon	4.1/5
	REI	4.1/5
	Trader Joe's	4/5
	Target	3.9/5
	American Eagle Outfitters	3.8/5
	Bath & Body Works	3.8/5
	Chipotle	3.5/5
	Drybar	2.9/5

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Drybar Customer Satisfaction (CSAT)

Drybar Customer Satisfaction (CSAT) Score

37 / 100

Drybar has an overall Customer Satisfaction score of 37 rated by its users and customers.

Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"

Very Satisfied	22%
Satisfied	15%
Neither Satisfied nor Dissatisfied	16%
Dissatisfied	8%
Very Dissatisfied	39%

Very Satisfied

22%

Satisfied

15%

Neither Satisfied nor Dissatisfied

16%

Dissatisfied

Very Dissatisfied

39%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Drybar Customer Satisfaction

Drybar's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used Drybar's products/services for Over 10 Years.

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Ranked Drybar Customer Satisfaction the Highest

18-25	100%
Less than 1 Year	67%
Healthcare, Hospitals and Medicine	33%

Ranked Drybar Customer Satisfaction the Lowest

51-55	0%
African American/Black	0%
Over 10 Years	0%

Drybar Customer Satisfaction Score by Gender

Drybar's Customer Satisfaction score was rated 21 by Female customers on Comparably.

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21 / 100

Female

	Very Satisfied	13%
	Satisfied	8%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	16%
	Very Dissatisfied	63%

Drybar Customer Satisfaction Score by Ethnicity

Caucasian
19%
African American/Black
0%

CSAT according to Caucasian

Drybar's Customer Satisfaction (CSAT) score was rated 19% according to Caucasian users and customers.

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19 / 100

Very Satisfied	13%
Satisfied	6%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	18%
Very Dissatisfied	63%

Very Satisfied

13%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

18%

Very Dissatisfied

63%

CSAT according to African American/Black

Drybar's Customer Satisfaction (CSAT) score was rated 0% according to African American/Black users and customers.

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0 / 100

Very Satisfied	0%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	100%

Very Satisfied

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

100%

Drybar Customer Satisfaction Score by Age

Drybar's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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100

Breakdown

Age

Score

18-25

100%

41-45

46-50

15%

51-55

Drybar Customer Satisfaction Score by Usage

Drybar's Customer Satisfaction score was rated the highest by customers who have used Drybar's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	67
1 to 2 Years	33
2 to 5 Years	34
5 to 10 Years	0
Over 10 Years	0

Drybar Customer Satisfaction Score by Industry

Drybar's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Arts and Entertainment industry customers.

Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.

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Arts and Entertainment	25
Healthcare, Hospitals and Medicine	33

Drybar Customer Satisfaction vs. Competitors

Compared to its competitors, Drybar's Customer Satisfaction score is rated right above Blow Dry Bar, and is preceded by GHD.

COMPANY		Customer Satisfaction (CSAT) Score
	GHD	71%
	Drybar	36%
	Blow Dry Bar	0%

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Customer Satisfaction for Other Retail Brands

In the Retail industry, Drybar's Customer Satisfaction score is rated right below Chipotle.

COMPANY		Customer Satisfaction (CSAT) Score
	REI	85%
	Costco	84%
	Amazon	84%
	American Eagle Outfitters	82%
	Bath & Body Works	81%
	Target	79%
	Trader Joe's	79%
	Chipotle	62%
	Drybar	36%

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Drybar Customer Service

2.6/5

Drybar has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.

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About Drybar's Customer Service

Address

125 Technology #150, Irvine, CA 92618

Website

http://www.thedrybar.com

Phone Number

877-379-2279

Quick Insights into Drybar Customer Service

Drybar's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers who have used Drybar's products/services for Over 10 Years.

Sign Up to unlock insights into how customers have ranked Drybar's Customer Service score.

Ranked Drybar Customer Service the Highest

18-25	4.4
Less than 1 Year	3.5
Arts and Entertainment	2.1

Ranked Drybar Customer Service the Lowest

51-55	1.5
Caucasian	1.5
Over 10 Years	1.5

Drybar Customer Service Score by Gender

Drybar's Customer Service score was rated 1.5 by Female customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Drybar.

Female

1.5/5

Male

N/A

Drybar Customer Service Score by Ethnicity

Drybar's Customer Service score was rated 1.5 stars by both African American/Black and Caucasian customers on Comparably.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Drybar.

100

Summary	Ethnicity	Customer Service Score
Caucasian 1.5	Caucasian	1.5
African American/Black 1.5	African American/Black	1.5

Drybar Customer Service Score by Age

Drybar's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Drybar.

100

Summary	Age	Customer Service Score
18-25 4.4	18-25	4.4
41-45 1.5	41-45	1.5
46-50 1.5	46-50	1.5
51-55 1.5	51-55	1.5

Drybar Customer Service Score by Usage

Drybar's Customer Service score was rated the highest by customers who have used Drybar's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.5
1 to 2 Years	1.6
2 to 5 Years	1.9
5 to 10 Years	1.5
Over 10 Years	1.5

Drybar Customer Service Score by Industry

Drybar's Customer Service score was rated 2.1 stars by both Arts and Entertainment and Healthcare, Hospitals and Medicine industry customers.

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Arts and Entertainment	2.1
Healthcare, Hospitals and Medicine	2.1

Drybar Customer Service vs. Competitors

Compared to its competitors, Drybar's Customer Service score is rated right above Blow Dry Bar, and is preceded by GHD.

COMPANY		Customer Service Score
	GHD	3.8/5
	Drybar	2.6/5
	Blow Dry Bar	N/A

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Customer Service for Other Retail Brands

In the Retail industry, Drybar's Customer Service score is rated right below Chipotle.

COMPANY		Customer Service Score
	REI	4.4/5
	Costco	4.2/5
	Amazon	4.2/5
	Trader Joe's	4.2/5
	American Eagle Outfitters	4/5
	Target	4/5
	Bath & Body Works	4/5
	Chipotle	3.6/5
	Drybar	2.6/5

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Drybar as an Employer

2.4/5

Drybar has a 2.4/5 stars for its overall company culture rated by their employees

bottom

CEO of Drybar

John Heffner

In the Bottom 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Drybar scored a -14 for Net Promoter Score and a -56 for Employee Net Promoter Score. NPS gauges how likely a customer of Drybar would recommend the brand to a friend. ENPS measures how likely Drybar employees would recommend working at Drybar to a friend.

Net Promoter Score

-14

NPS Score

39%	Promoters
8%	Passive
53%	Detractors

Employee Net Promoter Score

-56

eNPS Score

20%	Promoters
4%	Passive
76%	Detractors

Global Ranking Snapshot

Drybar is ranked #939 in the Global Top 100 Brands. It ranks just behind DBS Bank and just ahead of Bread Financial.

RANK			INDUSTRY
937	Fluor Corporation	Carlos M. Hernandez	Energy and Manufacturing
938	DBS Bank		Banking and Financial Services
939	Drybar	John Heffner	Retail
940	Bread Financial	Ralph Andretta	Business and Consumer Services
941	Flipkart	Kalyan Krishnamurthy	Tech
942	Klaviyo	Andrew Bialecki	Tech
943	Cold Stone Creamery	Doug Ducey	Food and Beverages

Retail Ranking Snapshot

Drybar is ranked #124 in the Retail Industry. It ranks just behind RH and just ahead of Dolls Kill.

RANK		Location
122	Padini Holdings
123	RH	Corte Madera, CA
124	Drybar	Irvine, CA
125	Dolls Kill	San Francisco, CA
126	Ariat International
127	Parachute Home	Los Angeles, CA
128	EB Games	Wilmington, DE