47
NPS
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Klaviyo is ranked #312 in Tech Brands
Klaviyo is ranked #312 in Tech Brands
About Klaviyo's Brand
Klaviyo (NYSE: KVYO) is the only CRM built for B2C brands. Powered by its built-in data platform and AI insights, Klaviyo combines marketing automation, analytics, and customer service into one unified solution. Klaviyo’s brand is ranked #942 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Klaviyo. When compared to other organizations within the Tech industry, Klaviyo is ranked #312. Among its major competitors, Klaviyo is ranked in 2nd place for NPS while MailerLite is 1st, and MailChimp is 3rd.
Brand at a Glance
76%
Customer Loyalty
4.1/5
Product Quality
4.3/5
Pricing
3.9/5
Customer Service
Klaviyo Ranking
- #312 in Tech
- #1 / 4 of its competitors
Klaviyo NPS
Klaviyo's Net Promoter Score (NPS) is a 47 with 64% Promoters, 19% Passives, and 17% Detractors. Net Promoter Score tracks whether Klaviyo's customers would recommend using the product based on a scale of -100 to 100.
Klaviyo Overall NPS
| 64% | Promoters |
|---|---|
| 19% | Passives |
| 17% | Detractors |
Klaviyo NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 49 | Jun 2021 | 49 |
Jul 2021 50 | Jul 2021 | 50 |
Aug 2021 49 | Aug 2021 | 49 |
Sep 2021 49 | Sep 2021 | 49 |
Apr 2022 49 | Apr 2022 | 49 |
May 2022 50 | May 2022 | 50 |
Aug 2022 49 | Aug 2022 | 49 |
Jan 2024 48 | Jan 2024 | 48 |
Jul 2024 48 | Jul 2024 | 48 |
Aug 2024 48 | Aug 2024 | 48 |
Sep 2024 47 | Sep 2024 | 47 |
Oct 2025 47 | Oct 2025 | 47 |
How Other Brands Compare
Klaviyo is ranked first for NPS among its competitors. MailChimp and ExactTarget come in second and third, with Sailthru coming in at #4.
 Klaviyo |  MailChimp |  ExactTarget |  Sailthru | |
| Global Ranking | #942 | #637 | #- | #- |
| NPS | 47 | 47 | 19 | -29 |
| Valuation Updated every 24 hours for public companies | - | - | $21.21B | $150.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Klaviyo NPS by Gender
Female customers rated Klaviyo's NPS 19 points higher than Male customers.
Male
56
Klaviyo's NPS was rated 56 by Male customers on Comparably.
67%
Promoters
22%
Passives
11%
Detractors
Female
75
Klaviyo's NPS was rated 75 by Female customers on Comparably.
75%
Promoters
25%
Passives
0%
Detractors
Klaviyo NPS by Ethnicity
Klaviyo's NPS was rated 100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 100 | Caucasian | 100 |
Klaviyo NPS by Age
Klaviyo's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
Klaviyo NPS by Usage
Klaviyo's NPS was rated the highest by customers who have used Klaviyo's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 62 | Less than 1 Year | 62 |
1 to 2 Years 75 | 1 to 2 Years | 75 |
2 to 5 Years 23 | 2 to 5 Years | 23 |
5 to 10 Years 67 | 5 to 10 Years | 67 |
Klaviyo NPS vs. Competitors
Compared to its competitors, Klaviyo's NPS is rated right above MailChimp, and is preceded by MailerLite.
| COMPANY | NPS Score | |
|---|---|---|
 | MailerLite | 65 |
| Klaviyo | 47 |
| MailChimp | 47 |
 | AWeber Communications | 23 |
| ExactTarget | 19 |
 | Windsor Circle, Inc. | N/A |
 | Listrak | -25 |
| Sailthru | -29 |
 | Springbot | -100 |
Klaviyo Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Klaviyo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Klaviyo Customer Loyalty Score by Gender
Male customers rated Klaviyo's Customer Loyalty score 12% higher than Female customers.
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Male
90%
Yes
Female
78%
Yes
Klaviyo Customer Loyalty Score by Ethnicity
Klaviyo's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Klaviyo.
100
out of 100
Caucasian
Klaviyo Customer Loyalty Score by Age
Klaviyo's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Klaviyo.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 82% | 26-30 | 82% |
31-35 70% | 31-35 | 70% |
36-40 100% | 36-40 | 100% |
Klaviyo Customer Loyalty Score by Usage
Klaviyo's Customer Loyalty score was rated the highest by customers who have used Klaviyo's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Klaviyo Customer Loyalty Score by Industry
Klaviyo's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Retail industry customers.
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Klaviyo Customer Loyalty vs. Competitors
Compared to its competitors, Klaviyo's Customer Loyalty score is rated right above MailChimp, and is preceded by AWeber Communications.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| MailerLite | 92% |
| AWeber Communications | 83% |
| Klaviyo | 76% |
| MailChimp | 70% |
| Sailthru | 65% |
| Listrak | 55% |
| Springbot | 10% |
| ExactTarget | N/A |
| Windsor Circle, Inc. | N/A |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Klaviyo's Customer Loyalty score is rated right below Peloton.
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Klaviyo Product Quality
4.1/5
Klaviyo has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Klaviyo Product Information
Klaviyo serves markets in the United States. Klaviyo supports Web devices and offers products for small, medium, and large sized businesses.
Klaviyo’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Klaviyo's product the highest. Reviewers from the Retail industry rated Klaviyo the lowest at 3.
- Website
- http://www.klaviyo.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
AI, Big Data and Analytics
Ecommerce and Marketplaces
SaaS
Languages Supported
English
Product Type
Email Marketing Software
Marketing Automation Software
Online Marketing Software
Quick Insights into Klaviyo Product Quality
Klaviyo's Product Quality score was rated highest by Caucasian customers, and rated lowest by customers from the Retail industry.
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Ranked Klaviyo Product Quality the Highest
Ranked Klaviyo Product Quality the Lowest
Klaviyo Product Quality Score by Gender
Male customers rated Klaviyo's Product Quality score 0.5 stars higher than Female customers.
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Male
4.4/5
Female
3.9/5
Klaviyo Product Quality Score by Ethnicity
Klaviyo's Product Quality score was rated 5 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Klaviyo Product Quality Score by Age
Klaviyo's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Klaviyo.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.3 | 36-40 | 4.3 |
Klaviyo Product Quality Score by Usage
Klaviyo's Product Quality score was rated the highest by customers who have used Klaviyo's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Klaviyo Product Quality Score by Industry
Klaviyo's Product Quality score was rated the highest by Consumer Goods industry customers, and the lowest by Retail industry customers.
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Klaviyo Product Quality vs. Competitors
Compared to its competitors, Klaviyo's Product Quality score is rated right above MailChimp, and is preceded by AWeber Communications.
| COMPANY | Product Quality Score | |
|---|---|---|
| MailerLite | 4.3/5 |
| AWeber Communications | 4.2/5 |
| Klaviyo | 4.1/5 |
| MailChimp | 4.1/5 |
| ExactTarget | 4.1/5 |
| Sailthru | 3.6/5 |
| Listrak | 2.7/5 |
| Springbot | 1.5/5 |
| Windsor Circle, Inc. | N/A |
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Product Quality for Other Tech Brands
In the Tech industry, Klaviyo's Product Quality score is rated right above Google, and is preceded by Spotify.
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Klaviyo Pricing
Klaviyo ROI & Value For Money
4.3/5
Klaviyo has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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Klaviyo Pricing Plans
Klaviyo has a pricing structure that accommodates small, medium, and large businesses. Starting from $25/month, Klaviyo uses a subscription model and offers the following: 251 - 500 contacts: $20/month, 501 - 1,000 contacts: $30/month, and 1,001 - 1,500 contacts: $45/month.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Retail industry think that they had the lowest ROI from Klaviyo.
Who Uses Klaviyo?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Klaviyo ROI
Klaviyo's ROI score was rated highest by customers who have used Klaviyo's products/services for 1 to 2 Years, and rated lowest by customers from the Retail industry.
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Ranked Klaviyo ROI the Highest
Ranked Klaviyo ROI the Lowest
Klaviyo ROI Score by Gender
Klaviyo's ROI score was rated 4.5 by both Female and Male customers on Comparably.
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Male
4.5/5
Female
4.5/5
Klaviyo ROI Score by Ethnicity
Klaviyo's ROI score was rated 4.8 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Klaviyo.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
Klaviyo ROI Score by Age
Klaviyo's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Klaviyo.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.5 | 31-35 | 4.5 |
36-40 4.5 | 36-40 | 4.5 |
Klaviyo ROI Score by Usage
Klaviyo's ROI score was rated the highest by customers who have used Klaviyo's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Klaviyo ROI Score by Industry
Klaviyo's ROI score was rated the highest by Tech industry customers, and the lowest by Retail industry customers.
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Klaviyo Pricing vs. Competitors
Compared to its competitors, Klaviyo's ROI score is rated right above MailChimp, and is preceded by MailerLite.
| COMPANY | Pricing Score | |
|---|---|---|
| MailerLite | 4.3/5 |
| Klaviyo | 4.3/5 |
| MailChimp | 4.1/5 |
| AWeber Communications | 3.8/5 |
| ExactTarget | 3.8/5 |
| Listrak | 3.2/5 |
| Sailthru | 3.1/5 |
| Springbot | 1.5/5 |
| Windsor Circle, Inc. | N/A |
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ROI for Other Tech Brands
In the Tech industry, Klaviyo's ROI score is rated right above Zoom Video Communications.
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Klaviyo Customer Satisfaction (CSAT)
Klaviyo Customer Satisfaction (CSAT) Score
80 / 100
Klaviyo has an overall Customer Satisfaction score of 80 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Klaviyo Customer Satisfaction vs. Competitors
Compared to its competitors, Klaviyo's Customer Satisfaction score is rated right above MailChimp, and is preceded by MailerLite.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| ExactTarget | 100% |
| Listrak | 100% |
| MailerLite | 84% |
| Klaviyo | 80% |
| MailChimp | 75% |
| Sailthru | 60% |
| AWeber Communications | 50% |
| Springbot | 0% |
| Windsor Circle, Inc. | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Klaviyo's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
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Klaviyo Customer Service
3.9/5
Klaviyo has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Klaviyo's Customer Service
Address
125 Summer St, Boston, MA 02111
Website
http://www.klaviyo.com
Phone Number
857-400-7060
Klaviyo's Social Links
Quick Insights into Klaviyo Customer Service
Klaviyo's Customer Service score was rated highest by customers who have used Klaviyo's products/services for 1 to 2 Years, and rated lowest by customers from the Retail industry.
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Ranked Klaviyo Customer Service the Highest
Ranked Klaviyo Customer Service the Lowest
Klaviyo Customer Service Score by Gender
Klaviyo's Customer Service score was rated 3.9 by both Female and Male customers on Comparably.
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Male
3.9/5
Female
3.9/5
Klaviyo Customer Service Score by Ethnicity
Klaviyo's Customer Service score was rated 5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Klaviyo.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Klaviyo Customer Service Score by Age
Klaviyo's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Klaviyo.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.5 | 36-40 | 4.5 |
Klaviyo Customer Service Score by Usage
Klaviyo's Customer Service score was rated the highest by customers who have used Klaviyo's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Klaviyo Customer Service Score by Industry
Klaviyo's Customer Service score was rated the highest by Tech industry customers, and the lowest by Retail industry customers.
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Klaviyo Customer Service vs. Competitors
Compared to its competitors, Klaviyo's Customer Service score is rated right above MailChimp, and is preceded by MailerLite.
| COMPANY | Customer Service Score | |
|---|---|---|
| MailerLite | 3.9/5 |
| Klaviyo | 3.9/5 |
| MailChimp | 3.9/5 |
| ExactTarget | 3.7/5 |
| AWeber Communications | 3.7/5 |
| Sailthru | 3.2/5 |
| Listrak | 2.7/5 |
| Springbot | 1.5/5 |
| Windsor Circle, Inc. | N/A |
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Customer Service for Other Tech Brands
In the Tech industry, Klaviyo's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
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Klaviyo as an Employer
4.7/5
Klaviyo has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Klaviyo scored a 47 for Net Promoter Score and a 51 for Employee Net Promoter Score. NPS gauges how likely a customer of Klaviyo would recommend the brand to a friend. ENPS measures how likely Klaviyo employees would recommend working at Klaviyo to a friend.
Net Promoter Score
47
NPS Score
| 64% | Promoters |
|---|---|
| 19% | Passive |
| 17% | Detractors |
Employee Net Promoter Score
51
eNPS Score
| 62% | Promoters |
|---|---|
| 27% | Passive |
| 11% | Detractors |
Global Ranking Snapshot
Klaviyo is ranked #942 in the Global Top 100 Brands. It ranks just behind Flipkart and just ahead of Cold Stone Creamery.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
940 |  | Bread Financial |  | Ralph Andretta | Business and Consumer Services |
941 |  | Flipkart |  | Kalyan Krishnamurthy | Tech |
942 | | Klaviyo | | Andrew Bialecki | Tech |
943 |  | Cold Stone Creamery |  | Doug Ducey | Food and Beverages |
944 |  | Fila |  | Yoon-Soo Yoon | Fashion and Beauty |
945 |  | Spin Master |  | Max Rangel | Consumer Goods |
946 |  | Boar's Head |  | Food and Beverages |
Tech Ranking Snapshot
Klaviyo is ranked #312 in the Tech Industry. It ranks just behind Flipkart and just ahead of NASA.
