65
NPS
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MailerLite
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About MailerLite's Brand
MailerLite was born in 2010 to give businesses a simple yet powerful email solution to help them grow. Today, MailerLite is a team of more than 120 designers, developers, writers, speakers, photographers, surfers, chess players, world travelers, dreamers, and genuinely nice people. Although we are from all over the world, we have one thing in common—a passion for building a world-class product within a company culture that is built on trust, dedication, and shared values. Among its major competitors, MailerLite is ranked in 1st place for NPS while ConvertKit is 2nd, and Hatchbuck is 3rd.
Brand at a Glance
92%
Customer Loyalty
4.3/5
Product Quality
4.3/5
Pricing
3.9/5
Customer Service
MailerLite Ranking
- #1 / 4 of its competitors
MailerLite NPS
MailerLite's Net Promoter Score (NPS) is a 65 with 76% Promoters, 13% Passives, and 11% Detractors. Net Promoter Score tracks whether MailerLite's customers would recommend using the product based on a scale of -100 to 100.
MailerLite Overall NPS
| 76% | Promoters |
|---|---|
| 13% | Passives |
| 11% | Detractors |
MailerLite NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2024 64 | Mar 2024 | 64 |
Feb 2025 65 | Feb 2025 | 65 |
Mar 2025 65 | Mar 2025 | 65 |
Apr 2025 65 | Apr 2025 | 65 |
May 2025 67 | May 2025 | 67 |
Jun 2025 64 | Jun 2025 | 64 |
Jul 2025 64 | Jul 2025 | 64 |
Aug 2025 66 | Aug 2025 | 66 |
Sep 2025 66 | Sep 2025 | 66 |
Oct 2025 67 | Oct 2025 | 67 |
Nov 2025 67 | Nov 2025 | 67 |
Jan 2026 65 | Jan 2026 | 65 |
How Other Brands Compare
MailerLite is ranked first for NPS among its competitors. ConvertKit and Klaviyo come in second and third, with MailChimp coming in at #4.
MailerLite |  MailChimp |  Klaviyo |  ConvertKit | |
| Global Ranking | #- | #637 | #942 | #- |
| NPS | 65 | 47 | 47 | 63 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
MailerLite NPS by Usage
MailerLite's NPS was rated the highest by customers who have used MailerLite's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 58 | Less than 1 Year | 58 |
1 to 2 Years 68 | 1 to 2 Years | 68 |
2 to 5 Years 58 | 2 to 5 Years | 58 |
5 to 10 Years 83 | 5 to 10 Years | 83 |
MailerLite NPS vs. Competitors
Compared to its competitors, MailerLite's NPS is rated right above ConvertKit.
| COMPANY | NPS Score | |
|---|---|---|
| MailerLite | 65 |
| ConvertKit | 63 |
 | Hatchbuck | 49 |
 | Mad Mimi | 49 |
| Klaviyo | 47 |
| MailChimp | 47 |
 | Campaign Monitor | 34 |
 | GetResponse | 27 |
 | AWeber Communications | 23 |
 | Constant Contact | -7 |
MailerLite Customer Reviews
Out of the 2 MailerLite customer reviews 2 were positive and 0 were constructive. MailerLite customer reviews reflect that all customers have a favorable experience using the products/services of the company.
MailerLite Customer Loyalty
92%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
92% of MailerLite users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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MailerLite Customer Loyalty vs. Competitors
Compared to its competitors, MailerLite's Customer Loyalty score is rated right above AWeber Communications.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| MailerLite | 92% |
| AWeber Communications | 83% |
| Klaviyo | 76% |
| Constant Contact | 76% |
| MailChimp | 70% |
| Campaign Monitor | 10% |
| GetResponse | 10% |
| ConvertKit | N/A |
| Hatchbuck | N/A |
| Mad Mimi | N/A |
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MailerLite Product Quality
4.3/5
MailerLite has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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MailerLite Product Information
MailerLite serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. MailerLite supports iOS and Web devices and offers products for small, medium, and large sized businesses.
MailerLite’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated MailerLite's product the highest. Reviewers from the Marketing, Advertising and Research industry rated MailerLite the lowest at 4.1.
- Website
- https://www.mailerlite.com
- Company Size
- 51-200 Employees
Industry
Tech
Fashion and Beauty
SaaS
Languages Supported
English
French
Portuguese
Spanish
Russian
Ukrainian
Swedish
Polish
Finnish
Product Type
Email Marketing Software
Marketing Automation Software
Online Marketing Software
Campaign Management Software
Quick Insights into MailerLite Product Quality
MailerLite's Product Quality score was rated highest by customers who have used MailerLite's products/services for 1 to 2 Years, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked MailerLite Product Quality the Highest
Ranked MailerLite Product Quality the Lowest
MailerLite Product Quality Score by Usage
MailerLite's Product Quality score was rated 4.5 stars by customers who have used MailerLite's products/services for 1 to 2 Years, and by customers with Less than 1 Year of usage.
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MailerLite Product Quality Score by Industry
MailerLite's Product Quality score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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MailerLite Product Quality vs. Competitors
Compared to its competitors, MailerLite's Product Quality score is rated right above Campaign Monitor, and is preceded by Hatchbuck.
| COMPANY | Product Quality Score | |
|---|---|---|
| ConvertKit | 4.7/5 |
| Hatchbuck | 4.3/5 |
| MailerLite | 4.3/5 |
| Campaign Monitor | 4.2/5 |
| AWeber Communications | 4.2/5 |
| Klaviyo | 4.1/5 |
| MailChimp | 4.1/5 |
| Mad Mimi | 4/5 |
| GetResponse | 3.9/5 |
| Constant Contact | 3.1/5 |
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MailerLite Pricing
MailerLite ROI & Value For Money
4.3/5
MailerLite has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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MailerLite Pricing Plans
MailerLite has a pricing structure that accommodates small, medium, and large businesses. Starting from $10, MailerLite uses a subscription model and offers the following: $15/month for 1,001-2,500 subscribers and unlimited emails., $30/month for 2,501-5,000 subscribers and unlimited emails., and $50/month for 5,001-10,000 subscribers and unlimited emails..
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry.
Who Uses MailerLite?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into MailerLite ROI
MailerLite's ROI score was rated highest by customers from the Marketing, Advertising and Research industry.
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Ranked MailerLite ROI the Highest
MailerLite ROI Score by Industry
MailerLite's ROI score was rated 4.1 stars by Marketing, Advertising and Research industry customers.
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MailerLite Pricing vs. Competitors
Compared to its competitors, MailerLite's ROI score is rated right above Klaviyo, and is preceded by Hatchbuck.
| COMPANY | Pricing Score | |
|---|---|---|
| ConvertKit | 4.4/5 |
| Hatchbuck | 4.4/5 |
| MailerLite | 4.3/5 |
| Klaviyo | 4.3/5 |
| Mad Mimi | 4.2/5 |
| MailChimp | 4.1/5 |
| Campaign Monitor | 4/5 |
| GetResponse | 4/5 |
| AWeber Communications | 3.8/5 |
| Constant Contact | 3/5 |
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MailerLite Customer Satisfaction (CSAT)
MailerLite Customer Satisfaction (CSAT) Score
84 / 100
MailerLite has an overall Customer Satisfaction score of 84 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
67%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
16%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
MailerLite Customer Satisfaction vs. Competitors
Compared to its competitors, MailerLite's Customer Satisfaction score is rated right above Klaviyo, and is preceded by GetResponse.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| GetResponse | 100% |
| MailerLite | 84% |
| Klaviyo | 80% |
| MailChimp | 75% |
| Campaign Monitor | 50% |
| AWeber Communications | 50% |
| Constant Contact | 27% |
| ConvertKit | 0% |
| Hatchbuck | 0% |
| Mad Mimi | 0% |
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MailerLite Customer Service
3.9/5
MailerLite has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About MailerLite's Customer Service
Address
548 Market St, San Francisco, CA 94104
Website
https://www.mailerlite.com
Phone Number
+44 20 3286 4547
MailerLite's Social Links
MailerLite Customer Service vs. Competitors
Compared to its competitors, MailerLite's Customer Service score is rated right above Klaviyo, and is preceded by Mad Mimi.
| COMPANY | Customer Service Score | |
|---|---|---|
| ConvertKit | 5/5 |
| Hatchbuck | 5/5 |
| Mad Mimi | 5/5 |
| MailerLite | 3.9/5 |
| Klaviyo | 3.9/5 |
| MailChimp | 3.9/5 |
| GetResponse | 3.7/5 |
| AWeber Communications | 3.7/5 |
| Campaign Monitor | 2.7/5 |
| Constant Contact | 2/5 |
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MailerLite as an Employer
4.4/5
MailerLite has a 4.4/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
MailerLite scored a 65 for Net Promoter Score and a 51 for Employee Net Promoter Score. NPS gauges how likely a customer of MailerLite would recommend the brand to a friend. ENPS measures how likely MailerLite employees would recommend working at MailerLite to a friend.
Net Promoter Score
65
NPS Score
| 76% | Promoters |
|---|---|
| 13% | Passive |
| 11% | Detractors |
Employee Net Promoter Score
51
eNPS Score
| 73% | Promoters |
|---|---|
| 5% | Passive |
| 22% | Detractors |
