47
NPS
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MailChimp is ranked #214 in Tech Brands
MailChimp is ranked #214 in Tech Brands
About MailChimp's Brand
MailChimp is the world’s most powerful email marketing platform for small business. MailChimp’s brand is ranked #637 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of MailChimp. When compared to other organizations within the Tech industry, MailChimp is ranked #214. Among its major competitors, MailChimp is ranked in 1st place for NPS while SendGrid is 2nd, and LiveIntent, Inc. is 3rd.
Brand at a Glance
70%
Customer Loyalty
4.1/5
Product Quality
4.1/5
Pricing
3.9/5
Customer Service
MailChimp CMO
Tom Klein
Tom Klein serves as the Chief Marketing Officer of MailChimp. Tom started at MailChimp in Jun of 2016. Tom currently resides in the Greater Atlanta Area.
MailChimp Ranking
- #637 in Global Best Brands
- #214 in Tech
- #1 / 4 of its competitors
MailChimp NPS
MailChimp's Net Promoter Score (NPS) is a 47 with 65% Promoters, 17% Passives, and 18% Detractors. Net Promoter Score tracks whether MailChimp's customers would recommend using the product based on a scale of -100 to 100.
MailChimp Overall NPS
| 65% | Promoters |
|---|---|
| 17% | Passives |
| 18% | Detractors |
MailChimp NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 49 | Jan 2023 | 49 |
Apr 2023 49 | Apr 2023 | 49 |
May 2023 46 | May 2023 | 46 |
Jun 2023 48 | Jun 2023 | 48 |
Jul 2023 46 | Jul 2023 | 46 |
Aug 2023 47 | Aug 2023 | 47 |
Sep 2023 46 | Sep 2023 | 46 |
Oct 2023 46 | Oct 2023 | 46 |
Jan 2024 46 | Jan 2024 | 46 |
Jun 2024 48 | Jun 2024 | 48 |
Oct 2024 48 | Oct 2024 | 48 |
Jan 2026 47 | Jan 2026 | 47 |
How Other Brands Compare
MailChimp is ranked first for NPS among its competitors. SendGrid and LiveIntent, Inc. come in second and third, with GetResponse coming in at #4.
 MailChimp |  SendGrid |  LiveIntent, Inc. |  GetResponse | |
| Global Ranking | #637 | #- | #- | #- |
| NPS | 47 | 44 | 34 | 27 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $2.58B | $200.00M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
MailChimp NPS by Gender
Female customers rated MailChimp's NPS 90 points higher than Male customers.
Male
-23
MailChimp's NPS was rated -23 by Male customers on Comparably.
33%
Promoters
11%
Passives
56%
Detractors
Female
67
MailChimp's NPS was rated 67 by Female customers on Comparably.
78%
Promoters
11%
Passives
11%
Detractors
MailChimp NPS by Ethnicity
MailChimp's NPS was rated the highest by Other customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
African American/Black -17 | African American/Black | -17 |
Other 34 | Other | 34 |
MailChimp NPS by Age
MailChimp's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
MailChimp NPS by Usage
MailChimp's NPS was rated the highest by customers who have used MailChimp's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 17 | Less than 1 Year | 17 |
1 to 2 Years 8 | 1 to 2 Years | 8 |
2 to 5 Years 74 | 2 to 5 Years | 74 |
MailChimp NPS vs. Competitors
Compared to its competitors, MailChimp's NPS is rated right above SendGrid.
| COMPANY | NPS Score | |
|---|---|---|
| MailChimp | 47 |
| SendGrid | 44 |
| LiveIntent, Inc. | 34 |
| GetResponse | 27 |
 | iContact | 4 |
 | Constant Contact | -7 |
 | Yodle | -50 |
MailChimp Customer Reviews
Out of the 5 MailChimp customer reviews 3 were positive and 2 were constructive. MailChimp customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
MailChimp Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of MailChimp users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
MailChimp Customer Loyalty Score by Gender
Female customers rated MailChimp's Customer Loyalty score 20% higher than Male customers.
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Male
70%
Yes
Female
90%
Yes
MailChimp Customer Loyalty Score by Ethnicity
MailChimp's Customer Loyalty score was rated the highest by Other customers, and the lowest by African American/Black customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of MailChimp.
78
out of 100
Caucasian
55
out of 100
African American/Black
100
out of 100
Other
MailChimp Customer Loyalty Score by Age
MailChimp's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of MailChimp.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 78% | 31-35 | 78% |
36-40 100% | 36-40 | 100% |
41-45 100% | 41-45 | 100% |
46-50 55% | 46-50 | 55% |
MailChimp Customer Loyalty Score by Usage
MailChimp's Customer Loyalty score was rated the highest by customers who have used MailChimp's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
MailChimp Customer Loyalty Score by Industry
MailChimp's Customer Loyalty score was rated 100% by Tech industry customers.
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MailChimp Customer Loyalty vs. Competitors
Compared to its competitors, MailChimp's Customer Loyalty score is rated right above GetResponse, and is preceded by iContact.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| SendGrid | 100% |
| LiveIntent, Inc. | 100% |
| Yodle | 100% |
| Constant Contact | 76% |
| iContact | 71% |
| MailChimp | 70% |
| GetResponse | 10% |
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Customer Loyalty for Other Tech Brands
In the Tech industry, MailChimp's Customer Loyalty score is rated right below Peloton.
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MailChimp Product Quality
4.1/5
MailChimp has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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MailChimp Product Information
MailChimp serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. MailChimp supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
MailChimp’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated MailChimp's product the highest. Reviewers from the Banking and Financial Services industry rated MailChimp the lowest at 3.1.
- Website
- http://mailchimp.com
- Company Size
- 501-1,000 Employees
Industry
Tech
AdTech
Enterprise
SaaS
Languages Supported
English
Spanish
Product Type
CRM Software
Email Marketing Software
Marketing Automation Software
Online Marketing Software
Facebook App Software
Social Media Marketing Software
Campaign Management Software
Social Media Management Software
Email Tracking Software
Email Management Software
Landing Page Software
Retargeting Software
Quick Insights into MailChimp Product Quality
MailChimp's Product Quality score was rated highest by customers from the Religious Institutions industry, and rated lowest by customers ages 46-50.
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Ranked MailChimp Product Quality the Highest
Ranked MailChimp Product Quality the Lowest
MailChimp Product Quality Score by Gender
Female customers rated MailChimp's Product Quality score 2.1 stars higher than Male customers.
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Male
2.5/5
Female
4.6/5
MailChimp Product Quality Score by Ethnicity
MailChimp's Product Quality score was rated the highest by African American/Black customers, and the lowest by Other customers.
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0
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2
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5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
African American/Black 3.9 | African American/Black | 3.9 |
Other 3.1 | Other | 3.1 |
MailChimp Product Quality Score by Age
MailChimp's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
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0
1
2
3
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| Summary | Age | Score |
|---|---|---|
31-35 4.2 | 31-35 | 4.2 |
36-40 4.6 | 36-40 | 4.6 |
41-45 3.1 | 41-45 | 3.1 |
46-50 2.1 | 46-50 | 2.1 |
MailChimp Product Quality Score by Usage
MailChimp's Product Quality score was rated the highest by customers who have used MailChimp's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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MailChimp Product Quality Score by Industry
MailChimp's Product Quality score was rated the highest by Religious Institutions industry customers, and the lowest by Banking and Financial Services industry customers.
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MailChimp Product Quality vs. Competitors
Compared to its competitors, MailChimp's Product Quality score is rated right above SendGrid.
| COMPANY | Product Quality Score | |
|---|---|---|
| MailChimp | 4.1/5 |
| SendGrid | 4.1/5 |
| iContact | 4.1/5 |
| LiveIntent, Inc. | 4/5 |
| GetResponse | 3.9/5 |
| Yodle | 3.8/5 |
| Constant Contact | 3.1/5 |
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Product Quality for Other Tech Brands
In the Tech industry, MailChimp's Product Quality score is rated right above Google, and is preceded by Spotify.
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MailChimp Pricing
MailChimp ROI & Value For Money
4.1/5
MailChimp has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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MailChimp Pricing Plans
MailChimp has a pricing structure that accommodates small, medium, and large businesses. Starting from $10/month, MailChimp uses a subscription model and offers the following: 1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month, 1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month, and 2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Religious Institutions industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from MailChimp.
Who Uses MailChimp?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into MailChimp ROI
MailChimp's ROI score was rated highest by customers from the Religious Institutions industry, and rated lowest by Male customers.
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Ranked MailChimp ROI the Highest
Ranked MailChimp ROI the Lowest
MailChimp ROI Score by Gender
Female customers rated MailChimp's ROI score 1.5 stars higher than Male customers.
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Male
2.9/5
Female
4.4/5
MailChimp ROI Score by Ethnicity
MailChimp's ROI score was rated the highest by Other customers, and the lowest by African American/Black customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of MailChimp.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
African American/Black 3.3 | African American/Black | 3.3 |
Other 4 | Other | 4 |
MailChimp ROI Score by Age
MailChimp's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.9 | 31-35 | 3.9 |
36-40 4.5 | 36-40 | 4.5 |
41-45 3.5 | 41-45 | 3.5 |
46-50 3.1 | 46-50 | 3.1 |
MailChimp ROI Score by Usage
MailChimp's ROI score was rated the highest by customers who have used MailChimp's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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MailChimp ROI Score by Industry
MailChimp's ROI score was rated the highest by Religious Institutions industry customers, and the lowest by Banking and Financial Services industry customers.
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MailChimp Pricing vs. Competitors
Compared to its competitors, MailChimp's ROI score is rated right above SendGrid.
| COMPANY | Pricing Score | |
|---|---|---|
| MailChimp | 4.1/5 |
| SendGrid | 4.1/5 |
| GetResponse | 4/5 |
| iContact | 4/5 |
| LiveIntent, Inc. | 3.5/5 |
| Yodle | 3.2/5 |
| Constant Contact | 3/5 |
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ROI for Other Tech Brands
In the Tech industry, MailChimp's ROI score is rated right above Zoom Video Communications.
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MailChimp Customer Satisfaction (CSAT)
MailChimp Customer Satisfaction (CSAT) Score
75 / 100
MailChimp has an overall Customer Satisfaction score of 75 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
43%
Satisfied
32%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
0%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into MailChimp Customer Satisfaction
MailChimp's Customer Satisfaction score was rated highest by customers ages 31-35, and rated lowest by customers ages 46-50.
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Ranked MailChimp Customer Satisfaction the Highest
Ranked MailChimp Customer Satisfaction the Lowest
MailChimp Customer Satisfaction Score by Gender
Female customers rated MailChimp's Customer Satisfaction score 38 points higher than Male customers.
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62 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 37% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 38% |
100 / 100
FemaleVery Satisfied | 71% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
MailChimp Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
MailChimp's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to African American/Black
MailChimp's Customer Satisfaction (CSAT) score was rated 83% according to African American/Black users and customers.
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83 / 100
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
17%
CSAT according to Other
MailChimp's Customer Satisfaction (CSAT) score was rated 66% according to Other users and customers.
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66 / 100
Very Satisfied
33%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
34%
MailChimp Customer Satisfaction Score by Age
MailChimp's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of MailChimp.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 100% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 46-50 | 50% |
MailChimp Customer Satisfaction Score by Usage
MailChimp's Customer Satisfaction score was rated the highest by customers who have used MailChimp's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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MailChimp Customer Satisfaction Score by Industry
MailChimp's Customer Satisfaction score was rated 100 points by Tech industry customers.
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}MailChimp Customer Satisfaction vs. Competitors
Compared to its competitors, MailChimp's Customer Satisfaction score is rated right above iContact, and is preceded by GetResponse.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| SendGrid | 100% |
| LiveIntent, Inc. | 100% |
| GetResponse | 100% |
| MailChimp | 75% |
| iContact | 55% |
| Yodle | 50% |
| Constant Contact | 27% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, MailChimp's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
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MailChimp Customer Service
3.9/5
MailChimp has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About MailChimp's Customer Service
Address
Atlanta, GA
Website
http://mailchimp.com
Quick Insights into MailChimp Customer Service
MailChimp's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers ages 46-50.
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Ranked MailChimp Customer Service the Highest
Ranked MailChimp Customer Service the Lowest
MailChimp Customer Service Score by Gender
Female customers rated MailChimp's Customer Service score 1.8 stars higher than Male customers.
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Male
2.7/5
Female
4.5/5
MailChimp Customer Service Score by Ethnicity
MailChimp's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of MailChimp.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 3.4 | African American/Black | 3.4 |
Other 3.3 | Other | 3.3 |
MailChimp Customer Service Score by Age
MailChimp's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of MailChimp.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 4.1 | 31-35 | 4.1 |
36-40 4.5 | 36-40 | 4.5 |
41-45 3.5 | 41-45 | 3.5 |
46-50 2.6 | 46-50 | 2.6 |
MailChimp Customer Service Score by Usage
MailChimp's Customer Service score was rated the highest by customers who have used MailChimp's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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MailChimp Customer Service Score by Industry
MailChimp's Customer Service score was rated 4.6 stars by Tech industry customers.
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MailChimp Customer Service vs. Competitors
Compared to its competitors, MailChimp's Customer Service score is rated right above GetResponse, and is preceded by LiveIntent, Inc..
| COMPANY | Customer Service Score | |
|---|---|---|
| LiveIntent, Inc. | 4/5 |
| MailChimp | 3.9/5 |
| GetResponse | 3.7/5 |
| SendGrid | 3.6/5 |
| Yodle | 3.1/5 |
| iContact | 2.9/5 |
| Constant Contact | 2/5 |
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Customer Service for Other Tech Brands
In the Tech industry, MailChimp's Customer Service score is rated right above ROBLOX, and is preceded by Spotify.
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MailChimp as an Employer
4.6/5
MailChimp has a 4.6/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
MailChimp scored a 47 for Net Promoter Score and a 29 for Employee Net Promoter Score. NPS gauges how likely a customer of MailChimp would recommend the brand to a friend. ENPS measures how likely MailChimp employees would recommend working at MailChimp to a friend.
Net Promoter Score
47
NPS Score
| 65% | Promoters |
|---|---|
| 17% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
29
eNPS Score
| 52% | Promoters |
|---|---|
| 25% | Passive |
| 23% | Detractors |
Global Ranking Snapshot
MailChimp is ranked #637 in the Global Top 100 Brands. It ranks just behind Thrive Market and just ahead of VICE Media.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
635 |  | Raytheon Technologies |  | Gregory Hayes | Automotive and Transportation |
636 |  | Thrive Market |  | Nicholas Green | Health and Wellness |
637 | | MailChimp | | Ben Chestnut | Tech |
638 |  | VICE Media |  | Nancy Dubuc | Media and Entertainment |
639 |  | Wawa, Inc. |  | Chris Gheysens | Retail |
640 |  | Fiverr.com |  | Micha Kaufman | Business and Consumer Services |
641 |  | Pluralsight |  | Aaron Skonnard | Tech |
Tech Ranking Snapshot
MailChimp is ranked #214 in the Tech Industry. It ranks just behind The Trade Desk, Inc. and just ahead of Pluralsight.
| RANK | COMPANY | Location | |
|---|---|---|---|
212 |  | Adyen | San Francisco, CA |
213 |  | The Trade Desk, Inc. | Ventura, CA |
214 | | MailChimp | Atlanta, GA |
215 | | Pluralsight | Draper, UT |
216 |  | Nutanix | San Jose, CA |
217 |  | 23andMe | Sunnyvale, CA |
218 |  | Zwift | Long Beach, CA |
