42
NPS
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Nutanix is ranked #216 in Tech Brands
Nutanix is ranked #216 in Tech Brands
About Nutanix's Brand
Nutanix is a global leader in cloud software and a pioneer in hyperconverged infrastructure solutions, making computing invisible anywhere. Organizations around the world use Nutanix software to leverage a single platform to manage any app at any location at any scale for their private, hybrid and multi-cloud environments. Nutanix’s brand is ranked #642 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Nutanix. When compared to other organizations within the Tech industry, Nutanix is ranked #216. Among its major competitors, Nutanix is ranked in 2nd place for NPS while DataCore Software is 1st, and Pure Storage is 3rd. Overall, Nutanix has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $5.27B
Brand at a Glance
85%
Customer Loyalty
4.1/5
Product Quality
4/5
Pricing
4.1/5
Customer Service
Nutanix CMO
Ben Gibson
Ben Gibson serves as the Chief Marketing Officer of Nutanix. Ben started at Nutanix in December of 2017. Ben currently resides in the San Francisco Bay Area.
Nutanix Ranking
- #216 in Tech
- #1 / 4 of its competitors
Nutanix NPS
Nutanix's Net Promoter Score (NPS) is a 42 with 65% Promoters, 12% Passives, and 23% Detractors. Net Promoter Score tracks whether Nutanix's customers would recommend using the product based on a scale of -100 to 100.
Nutanix Overall NPS
| 65% | Promoters |
|---|---|
| 12% | Passives |
| 23% | Detractors |
Nutanix NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2024 43 | Sep 2024 | 43 |
Oct 2024 41 | Oct 2024 | 41 |
Nov 2024 40 | Nov 2024 | 40 |
Dec 2024 42 | Dec 2024 | 42 |
Jan 2025 43 | Jan 2025 | 43 |
Feb 2025 44 | Feb 2025 | 44 |
Mar 2025 44 | Mar 2025 | 44 |
Apr 2025 44 | Apr 2025 | 44 |
Jun 2025 42 | Jun 2025 | 42 |
Jul 2025 40 | Jul 2025 | 40 |
Sep 2025 42 | Sep 2025 | 42 |
Dec 2025 42 | Dec 2025 | 42 |
How Other Brands Compare
Nutanix is ranked first for NPS among its competitors. Pure Storage and VMware come in second and third, with IBM coming in at #4. Among those competitors, it is the lowest valued company behind IBM.
 Nutanix |  IBM |  VMware |  Pure Storage | |
| Global Ranking | #642 | #106 | #329 | #543 |
| NPS | 42 | 26 | 31 | 41 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $5.27B | $119.05B | $61.27B | $11.51B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Nutanix NPS by Gender
Female customers rated Nutanix's NPS 31 points higher than Male customers.
Male
49
Nutanix's NPS was rated 49 by Male customers on Comparably.
65%
Promoters
19%
Passives
16%
Detractors
Female
80
Nutanix's NPS was rated 80 by Female customers on Comparably.
80%
Promoters
20%
Passives
0%
Detractors
Nutanix NPS by Ethnicity
Nutanix's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 44 | Caucasian | 44 |
Hispanic or Latino 67 | Hispanic or Latino | 67 |
African American/Black 34 | African American/Black | 34 |
Asian or Pacific Islander 60 | Asian or Pacific Islander | 60 |
Other 33 | Other | 33 |
Nutanix NPS by Age
Nutanix's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
Nutanix NPS by Usage
Nutanix's NPS was rated the highest by customers who have used Nutanix's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 60 | Less than 1 Year | 60 |
1 to 2 Years 33 | 1 to 2 Years | 33 |
2 to 5 Years 76 | 2 to 5 Years | 76 |
5 to 10 Years 69 | 5 to 10 Years | 69 |
Nutanix NPS vs. Competitors
Compared to its competitors, Nutanix's NPS is rated right above Pure Storage, and is preceded by DataCore Software.
| COMPANY | NPS Score | |
|---|---|---|
 | DataCore Software | 50 |
| Nutanix | 42 |
| Pure Storage | 41 |
| VMware | 31 |
| IBM | 26 |
 | Cray | 0 |
Nutanix Customer Reviews
Out of the 14 Nutanix customer reviews 14 were positive and 0 were constructive. Nutanix customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Nutanix Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Nutanix users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Nutanix Customer Loyalty Score by Gender
Female customers rated Nutanix's Customer Loyalty score 7% higher than Male customers.
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Male
93%
Yes
Female
100%
Yes
Nutanix Customer Loyalty Score by Ethnicity
Nutanix's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
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90
out of 100
Caucasian
70
out of 100
Hispanic or Latino
100
out of 100
African American/Black
91
out of 100
Asian or Pacific Islander
100
out of 100
Other
Nutanix Customer Loyalty Score by Age
Nutanix's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 100% | 26-30 | 100% |
36-40 100% | 36-40 | 100% |
41-45 91% | 41-45 | 91% |
46-50 85% | 46-50 | 85% |
51-55 100% | 51-55 | 100% |
Nutanix Customer Loyalty Score by Usage
Nutanix's Customer Loyalty score was rated the highest by customers who have used Nutanix's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Nutanix Customer Loyalty Score by Industry
Nutanix's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.
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Nutanix Customer Loyalty vs. Competitors
Compared to its competitors, Nutanix's Customer Loyalty score is rated right above Pure Storage, and is preceded by DataCore Software.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| DataCore Software | 100% |
| Nutanix | 85% |
| Pure Storage | 85% |
| VMware | 79% |
| IBM | 79% |
| Cray | 55% |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Nutanix's Customer Loyalty score is rated right above Zoom Video Communications, and is preceded by Apple.
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Nutanix Product Quality
4.1/5
Nutanix has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Nutanix Product Information
Nutanix serves markets in the United States and India. Nutanix supports Web devices and offers products for medium and large sized businesses.
Nutanix’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Nutanix's product the highest. Reviewers from the Banking and Financial Services industry rated Nutanix the lowest at 3.5.
- Website
- http://www.nutanix.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Languages Supported
English
Product Type
Cloud Integration Software
Quick Insights into Nutanix Product Quality
Nutanix's Product Quality score was rated highest by Hispanic or Latino customers, and rated lowest by African American/Black customers.
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Ranked Nutanix Product Quality the Highest
Ranked Nutanix Product Quality the Lowest
Nutanix Product Quality Score by Gender
Female customers rated Nutanix's Product Quality score 0.6 stars higher than Male customers.
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Male
4.2/5
Female
4.8/5
Nutanix Product Quality Score by Ethnicity
Nutanix's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.3 | Caucasian | 4.3 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4.6 | Other | 4.6 |
Nutanix Product Quality Score by Age
Nutanix's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.9 | 26-30 | 3.9 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.5 | 41-45 | 4.5 |
46-50 4.4 | 46-50 | 4.4 |
51-55 4.8 | 51-55 | 4.8 |
Nutanix Product Quality Score by Usage
Nutanix's Product Quality score was rated the highest by customers who have used Nutanix's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Nutanix Product Quality Score by Industry
Nutanix's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Banking and Financial Services industry customers.
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Nutanix Product Quality vs. Competitors
Compared to its competitors, Nutanix's Product Quality score is rated right above Pure Storage, and is preceded by DataCore Software.
| COMPANY | Product Quality Score | |
|---|---|---|
| DataCore Software | 5/5 |
| Nutanix | 4.1/5 |
| Pure Storage | 4/5 |
| VMware | 4/5 |
| IBM | 3.8/5 |
| Cray | 2.2/5 |
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Product Quality for Other Tech Brands
In the Tech industry, Nutanix's Product Quality score is rated right above Google, and is preceded by Spotify.
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Nutanix Pricing
Nutanix ROI & Value For Money
4/5
Nutanix has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Nutanix Pricing Plans
Nutanix has a pricing structure that accommodates medium and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from Nutanix.
Who Uses Nutanix?
Medium Businesses
Large Enterprises
Quick Insights into Nutanix ROI
Nutanix's ROI score was rated highest by Female customers, and rated lowest by African American/Black customers.
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Ranked Nutanix ROI the Highest
Ranked Nutanix ROI the Lowest
Nutanix ROI Score by Gender
Female customers rated Nutanix's ROI score 0.7 stars higher than Male customers.
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Male
4.1/5
Female
4.8/5
Nutanix ROI Score by Ethnicity
Nutanix's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Hispanic or Latino 4.8 | Hispanic or Latino | 4.8 |
African American/Black 3.1 | African American/Black | 3.1 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4.1 | Other | 4.1 |
Nutanix ROI Score by Age
Nutanix's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.9 | 26-30 | 3.9 |
36-40 4.3 | 36-40 | 4.3 |
41-45 4.5 | 41-45 | 4.5 |
46-50 4.2 | 46-50 | 4.2 |
51-55 4.7 | 51-55 | 4.7 |
Nutanix ROI Score by Usage
Nutanix's ROI score was rated the highest by customers who have used Nutanix's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Nutanix ROI Score by Industry
Nutanix's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Banking and Financial Services industry customers.
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Nutanix Pricing vs. Competitors
Compared to its competitors, Nutanix's ROI score is rated right above Pure Storage, and is preceded by DataCore Software.
| COMPANY | Pricing Score | |
|---|---|---|
| DataCore Software | 4.7/5 |
| Nutanix | 4/5 |
| Pure Storage | 3.8/5 |
| VMware | 3.8/5 |
| IBM | 3.8/5 |
| Cray | 1.7/5 |
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ROI for Other Tech Brands
In the Tech industry, Nutanix's ROI score is rated right above Peloton, and is preceded by Nintendo.
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Nutanix Customer Satisfaction (CSAT)
Nutanix Customer Satisfaction (CSAT) Score
80 / 100
Nutanix has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Very Satisfied
53%
Satisfied
27%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
5%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Nutanix Customer Satisfaction
Nutanix's Customer Satisfaction score was rated highest by customers ages 36-40, and rated lowest by Other customers.
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Ranked Nutanix Customer Satisfaction the Highest
Ranked Nutanix Customer Satisfaction the Lowest
Nutanix Customer Satisfaction Score by Gender
Female customers rated Nutanix's Customer Satisfaction score 17 points higher than Male customers.
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83 / 100
MaleVery Satisfied | 52% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 7% | |
Very Dissatisfied | 10% |
100 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Nutanix Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Nutanix's Customer Satisfaction (CSAT) score was rated 87% according to Caucasian users and customers.
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87 / 100
Very Satisfied
40%
Satisfied
47%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
7%
Very Dissatisfied
6%
CSAT according to Asian or Pacific Islander
Nutanix's Customer Satisfaction (CSAT) score was rated 90% according to Asian or Pacific Islander users and customers.
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90 / 100
Very Satisfied
60%
Satisfied
30%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
10%
CSAT according to Other
Nutanix's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
Nutanix Customer Satisfaction Score by Age
Nutanix's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 75% | |||||||||||||||
| 36-40 | 100% | |||||||||||||||
| 41-45 | 88% | |||||||||||||||
| 46-50 | 86% | |||||||||||||||
| 51-55 | 100% |
Nutanix Customer Satisfaction Score by Usage
Nutanix's Customer Satisfaction score was rated the highest by customers who have used Nutanix's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
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Nutanix Customer Satisfaction Score by Industry
Nutanix's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Banking and Financial Services industry customers.
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}Nutanix Customer Satisfaction vs. Competitors
Compared to its competitors, Nutanix's Customer Satisfaction score is rated right above Pure Storage.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Nutanix | 80% |
| Pure Storage | 77% |
| VMware | 76% |
| IBM | 75% |
| DataCore Software | 66% |
| Cray | 0% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Nutanix's Customer Satisfaction score is rated right above Zoom Video Communications, and is preceded by Google.
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Nutanix Customer Service
4.1/5
Nutanix has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Nutanix's Customer Service
Address
1740 Technology Dr. Suite 150, San Jose, CA 95110
Website
http://www.nutanix.com
Phone Number
408-216-8360
Nutanix's Social Links
Quick Insights into Nutanix Customer Service
Nutanix's Customer Service score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Banking and Financial Services industry.
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Ranked Nutanix Customer Service the Highest
Ranked Nutanix Customer Service the Lowest
Nutanix Customer Service Score by Gender
Female customers rated Nutanix's Customer Service score 0.5 stars higher than Male customers.
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Male
4.3/5
Female
4.8/5
Nutanix Customer Service Score by Ethnicity
Nutanix's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Hispanic or Latino 5 | Hispanic or Latino | 5 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 3.9 | Other | 3.9 |
Nutanix Customer Service Score by Age
Nutanix's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.6 | 26-30 | 3.6 |
36-40 4.7 | 36-40 | 4.7 |
41-45 4.7 | 41-45 | 4.7 |
46-50 4.3 | 46-50 | 4.3 |
51-55 4.9 | 51-55 | 4.9 |
Nutanix Customer Service Score by Usage
Nutanix's Customer Service score was rated the highest by customers who have used Nutanix's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Nutanix Customer Service Score by Industry
Nutanix's Customer Service score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Banking and Financial Services industry customers.
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Nutanix Customer Service vs. Competitors
Compared to its competitors, Nutanix's Customer Service score is rated right above Pure Storage, and is preceded by DataCore Software.
| COMPANY | Customer Service Score | |
|---|---|---|
| DataCore Software | 4.7/5 |
| Nutanix | 4.1/5 |
| Pure Storage | 4/5 |
| IBM | 3.9/5 |
| VMware | 3.8/5 |
| Cray | 1.7/5 |
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Customer Service for Other Tech Brands
In the Tech industry, Nutanix's Customer Service score is rated right above Google, and is preceded by Apple.
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Nutanix as an Employer
4.6/5
Nutanix has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Nutanix scored a 42 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of Nutanix would recommend the brand to a friend. ENPS measures how likely Nutanix employees would recommend working at Nutanix to a friend.
Net Promoter Score
42
NPS Score
| 65% | Promoters |
|---|---|
| 12% | Passive |
| 23% | Detractors |
Employee Net Promoter Score
37
eNPS Score
| 58% | Promoters |
|---|---|
| 21% | Passive |
| 21% | Detractors |
Global Ranking Snapshot
Nutanix is ranked #642 in the Global Top 100 Brands. It ranks just behind Pluralsight and just ahead of 23andMe.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
640 |  | Fiverr.com |  | Micha Kaufman | Business and Consumer Services |
641 |  | Pluralsight |  | Aaron Skonnard | Tech |
642 | | Nutanix | | Rajiv Ramaswami | Tech |
643 |  | 23andMe |  | Anne Wojcicki | Health and Wellness |
644 |  | Sally Beauty |  | Christian Brickman | Retail |
645 |  | Stitch Fix |  | Elizabeth Spaulding | Fashion and Beauty |
646 |  | Zwift |  | Eric Min | Tech |
Tech Ranking Snapshot
Nutanix is ranked #216 in the Tech Industry. It ranks just behind Pluralsight and just ahead of 23andMe.
| RANK | COMPANY | Location | |
|---|---|---|---|
214 |  | MailChimp | Atlanta, GA |
215 | | Pluralsight | Draper, UT |
216 | | Nutanix | San Jose, CA |
217 | | 23andMe | Sunnyvale, CA |
218 | | Zwift | Long Beach, CA |
219 |  | LegalZoom | Mountain View, CA |
220 |  | TaskRabbit | San Francisco, CA |
