33
NPS
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Zwift is ranked #218 in Tech Brands
Zwift is ranked #218 in Tech Brands
About Zwift's Brand
Zwift is the app that enables millions of people to ride or run in virtual worlds with a community that motivates at every mile. We are on a mission to make more people, more active, more often. Known for connecting cyclists and runners around the world while mixing the intensity of training with the immersive and engaging play of gaming. Zwift’s brand is ranked #646 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Zwift. When compared to other organizations within the Tech industry, Zwift is ranked #218. Among its major competitors, Zwift is ranked in 3rd place for NPS while Specialized Bicycle Components is 1st, and Wahoo Fitness is 2nd. Overall, Zwift has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $500.00M
Brand at a Glance
89%
Customer Loyalty
3.9/5
Product Quality
3.7/5
Pricing
3.5/5
Customer Service
Zwift Ranking
- #218 in Tech
- #1 / 4 of its competitors
Zwift NPS
Zwift's Net Promoter Score (NPS) is a 33 with 60% Promoters, 13% Passives, and 27% Detractors. Net Promoter Score tracks whether Zwift's customers would recommend using the product based on a scale of -100 to 100.
Zwift Overall NPS
| 60% | Promoters |
|---|---|
| 13% | Passives |
| 27% | Detractors |
Zwift NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2021 41 | Feb 2021 | 41 |
Mar 2021 46 | Mar 2021 | 46 |
Apr 2021 47 | Apr 2021 | 47 |
May 2021 49 | May 2021 | 49 |
Aug 2021 44 | Aug 2021 | 44 |
Sep 2021 42 | Sep 2021 | 42 |
Jul 2022 40 | Jul 2022 | 40 |
Aug 2022 38 | Aug 2022 | 38 |
Jan 2023 31 | Jan 2023 | 31 |
Feb 2023 30 | Feb 2023 | 30 |
Mar 2024 32 | Mar 2024 | 32 |
Mar 2025 32 | Mar 2025 | 32 |
How Other Brands Compare
Zwift is ranked first for NPS among its competitors. Peloton and Riot Games come in second and third, with Activision Blizzard coming in at #4. Among those competitors, it is the lowest valued company behind Activision Blizzard.
 Zwift |  Peloton |  Riot Games |  Activision Blizzard | |
| Global Ranking | #646 | #2 | #77 | #527 |
| NPS | 33 | 31 | 23 | -13 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $500.00M | $29.55B | $3.52B | $74.97B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Zwift NPS by Gender
Female customers rated Zwift's NPS 46 points higher than Male customers.
Male
20
Zwift's NPS was rated 20 by Male customers on Comparably.
53%
Promoters
14%
Passives
33%
Detractors
Female
66
Zwift's NPS was rated 66 by Female customers on Comparably.
83%
Promoters
0%
Passives
17%
Detractors
Zwift NPS by Ethnicity
Zwift's NPS was rated 20 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 20 | Caucasian | 20 |
Zwift NPS by Age
Zwift's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
Zwift NPS by Usage
Zwift's NPS was rated the highest by customers who have used Zwift's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 60 | Less than 1 Year | 60 |
1 to 2 Years 11 | 1 to 2 Years | 11 |
2 to 5 Years 37 | 2 to 5 Years | 37 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Zwift NPS vs. Competitors
Compared to its competitors, Zwift's NPS is rated right above Peloton, and is preceded by Wahoo Fitness.
| COMPANY | NPS Score | |
|---|---|---|
 | Specialized Bicycle Components | 41 |
 | Wahoo Fitness | 34 |
| Zwift | 33 |
| Peloton | 31 |
| Riot Games | 23 |
 | Epic Games | 10 |
| Activision Blizzard | -13 |
Zwift Customer Loyalty
89%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
89% of Zwift users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Zwift Customer Loyalty Score by Gender
Male customers rated Zwift's Customer Loyalty score 9% higher than Female customers.
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Male
94%
Yes
Female
85%
Yes
Zwift Customer Loyalty Score by Ethnicity
Zwift's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
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100
out of 100
Caucasian
Zwift Customer Loyalty Score by Age
Zwift's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 70% | 26-30 | 70% |
31-35 100% | 31-35 | 100% |
41-45 100% | 41-45 | 100% |
Zwift Customer Loyalty Score by Usage
Zwift's Customer Loyalty score was rated the highest by customers who have used Zwift's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Zwift Customer Loyalty Score by Industry
Zwift's Customer Loyalty score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.
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Zwift Customer Loyalty vs. Competitors
Compared to its competitors, Zwift's Customer Loyalty score is rated right above Specialized Bicycle Components.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Zwift | 89% |
| Specialized Bicycle Components | 87% |
| Wahoo Fitness | 83% |
| Riot Games | 83% |
| Peloton | 82% |
| Epic Games | 78% |
| Activision Blizzard | 70% |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Zwift's Customer Loyalty score is rated right above ROBLOX.
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Zwift Product Quality
3.9/5
Zwift has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
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Zwift Product Information
Zwift’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Retail industry rated Zwift's product the highest. Reviewers from the Tech industry rated Zwift the lowest at 3.7.
- Website
- http://www.zwift.com
- Company Size
- 501-1,000 Employees
Industry
Tech
Gaming
Hardware and Devices
Sports & Entertainment
Quick Insights into Zwift Product Quality
Zwift's Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers who have used Zwift's products/services for 5 to 10 Years.
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Ranked Zwift Product Quality the Highest
Ranked Zwift Product Quality the Lowest
Zwift Product Quality Score by Gender
Female customers rated Zwift's Product Quality score 0.2 stars higher than Male customers.
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Male
3.5/5
Female
3.7/5
Zwift Product Quality Score by Ethnicity
Zwift's Product Quality score was rated 3.2 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Zwift Product Quality Score by Age
Zwift's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.1 | 26-30 | 4.1 |
31-35 4.7 | 31-35 | 4.7 |
41-45 3.6 | 41-45 | 3.6 |
Zwift Product Quality Score by Usage
Zwift's Product Quality score was rated the highest by customers who have used Zwift's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Zwift Product Quality Score by Industry
Zwift's Product Quality score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.
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Zwift Product Quality vs. Competitors
Compared to its competitors, Zwift's Product Quality score is rated right above Riot Games, and is preceded by Peloton.
| COMPANY | Product Quality Score | |
|---|---|---|
| Specialized Bicycle Components | 4.2/5 |
| Peloton | 4/5 |
| Zwift | 3.9/5 |
| Riot Games | 3.7/5 |
| Wahoo Fitness | 3.5/5 |
| Epic Games | 3.4/5 |
| Activision Blizzard | 3/5 |
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Product Quality for Other Tech Brands
In the Tech industry, Zwift's Product Quality score is rated right below ROBLOX.
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Zwift Pricing
Zwift ROI & Value For Money
3.7/5
Zwift has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Zwift Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Retail industry. The users from the Tech industry think that they had the lowest ROI from Zwift.
Quick Insights into Zwift ROI
Zwift's ROI score was rated highest by customers ages 31-35, and rated lowest by customers who have used Zwift's products/services for 5 to 10 Years.
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Ranked Zwift ROI the Highest
Ranked Zwift ROI the Lowest
Zwift ROI Score by Gender
Female customers rated Zwift's ROI score 0.2 stars higher than Male customers.
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Male
3.7/5
Female
3.9/5
Zwift ROI Score by Ethnicity
Zwift's ROI score was rated 3.6 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Zwift ROI Score by Age
Zwift's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.2 | 26-30 | 4.2 |
31-35 4.6 | 31-35 | 4.6 |
41-45 3.3 | 41-45 | 3.3 |
Zwift ROI Score by Usage
Zwift's ROI score was rated the highest by customers who have used Zwift's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Zwift ROI Score by Industry
Zwift's ROI score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.
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Zwift Pricing vs. Competitors
Compared to its competitors, Zwift's ROI score is rated right above Riot Games, and is preceded by Specialized Bicycle Components.
| COMPANY | Pricing Score | |
|---|---|---|
| Peloton | 4/5 |
| Specialized Bicycle Components | 3.9/5 |
| Zwift | 3.7/5 |
| Riot Games | 3.6/5 |
| Wahoo Fitness | 3.5/5 |
| Epic Games | 3.3/5 |
| Activision Blizzard | 2.8/5 |
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ROI for Other Tech Brands
In the Tech industry, Zwift's ROI score is rated right below ROBLOX.
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Zwift Customer Satisfaction (CSAT)
Zwift Customer Satisfaction (CSAT) Score
50 / 100
Zwift has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
40%
Satisfied
10%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
30%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Zwift Customer Satisfaction
Zwift's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Zwift Customer Satisfaction the Highest
Zwift Customer Satisfaction Score by Gender
Zwift's Customer Satisfaction score was rated 25 by Male customers on Comparably.
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25 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 50% |
Zwift Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Zwift's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
0%
Zwift Customer Satisfaction Score by Industry
Zwift's Customer Satisfaction score was rated 33 points by Tech industry customers.
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}Zwift Customer Satisfaction vs. Competitors
Compared to its competitors, Zwift's Customer Satisfaction score is rated right above Activision Blizzard, and is preceded by Epic Games.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Wahoo Fitness | 100% |
| Specialized Bicycle Components | 82% |
| Riot Games | 69% |
| Peloton | 63% |
| Epic Games | 63% |
| Zwift | 50% |
| Activision Blizzard | 47% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Zwift's Customer Satisfaction score is rated right below Peloton.
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Zwift Customer Service
3.5/5
Zwift has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Zwift's Customer Service
Address
111 W Ocean Blvd, Long Beach, CA 90802
Website
http://www.zwift.com
Zwift's Social Links
Quick Insights into Zwift Customer Service
Zwift's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers who have used Zwift's products/services for 5 to 10 Years.
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Ranked Zwift Customer Service the Highest
Ranked Zwift Customer Service the Lowest
Zwift Customer Service Score by Gender
Female customers rated Zwift's Customer Service score 0.8 stars higher than Male customers.
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Male
3.3/5
Female
4.1/5
Zwift Customer Service Score by Ethnicity
Zwift's Customer Service score was rated 3.1 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Zwift.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Zwift Customer Service Score by Age
Zwift's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4.6 | 26-30 | 4.6 |
31-35 4.6 | 31-35 | 4.6 |
41-45 3 | 41-45 | 3 |
Zwift Customer Service Score by Usage
Zwift's Customer Service score was rated the highest by customers who have used Zwift's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
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Zwift Customer Service Score by Industry
Zwift's Customer Service score was rated the highest by Retail industry customers, and the lowest by Tech industry customers.
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Zwift Customer Service vs. Competitors
Compared to its competitors, Zwift's Customer Service score is rated right above Riot Games, and is preceded by Peloton.
| COMPANY | Customer Service Score | |
|---|---|---|
| Specialized Bicycle Components | 4.1/5 |
| Peloton | 4/5 |
| Zwift | 3.5/5 |
| Riot Games | 3.5/5 |
| Wahoo Fitness | 3.5/5 |
| Epic Games | 3.2/5 |
| Activision Blizzard | 2.7/5 |
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Customer Service for Other Tech Brands
In the Tech industry, Zwift's Customer Service score is rated right below ROBLOX.
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Consumer vs. Employees
Zwift scored a 33 for Net Promoter Score and a 60 for Employee Net Promoter Score. NPS gauges how likely a customer of Zwift would recommend the brand to a friend. ENPS measures how likely Zwift employees would recommend working at Zwift to a friend.
Net Promoter Score
33
NPS Score
| 60% | Promoters |
|---|---|
| 13% | Passive |
| 27% | Detractors |
Employee Net Promoter Score
60
eNPS Score
| 70% | Promoters |
|---|---|
| 20% | Passive |
| 10% | Detractors |
Global Ranking Snapshot
Zwift is ranked #646 in the Global Top 100 Brands. It ranks just behind Stitch Fix and just ahead of MasterClass.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
644 |  | Sally Beauty |  | Christian Brickman | Retail |
645 |  | Stitch Fix |  | Elizabeth Spaulding | Fashion and Beauty |
646 | | Zwift |  | Eric Min | Tech |
647 |  | MasterClass |  | David Rogier | Media and Entertainment |
648 |  | Boxed |  | Chieh Huang | Retail |
649 |  | Philz Coffee |  | Jacob Jaber | Retail |
650 |  | LegalZoom |  | Jeff Stibel | Tech |
Tech Ranking Snapshot
Zwift is ranked #218 in the Tech Industry. It ranks just behind 23andMe and just ahead of LegalZoom.
| RANK | COMPANY | Location | |
|---|---|---|---|
216 |  | Nutanix | San Jose, CA |
217 |  | 23andMe | Sunnyvale, CA |
218 | | Zwift | Long Beach, CA |
219 | | LegalZoom | Mountain View, CA |
220 |  | TaskRabbit | San Francisco, CA |
221 |  | Salesloft | Atlanta, GA |
222 |  | Wolters Kluwer | Fayetteville, AR |
