
23andMe, headquartered in Sunnyvale, CA, is a leading consumer genetics and research company. Founded in 2006, the company’s mission is to help people access, understand, and benefit from the human genome. 23andMe has pioneered direct access to genetic information as the only company with multiple FDA authorizations for genetic health risk reports. The company has created the world’s largest crowdsourced platform for genetic research, with 80 percent of its customers electing to participate. The 23andMe research platform has generated more than 180 publications on the genetic underpinnings of a wide range of diseases, conditions, and traits. The platform also powers the 23andMe Therapeutics group, currently pursuing drug discovery programs rooted in human genetics across a spectrum of disease areas, including oncology, respiratory, and cardiovascular diseases, in addition to other therapeutic areas. 23andMe’s brand is ranked #643 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of 23andMe. When compared to other organizations within the Health and Wellness industry, 23andMe is ranked #51. Among its major competitors, 23andMe is ranked in 4th place for NPS while Regeneron Pharmaceuticals is 1st, and Roche is 2nd. Overall, 23andMe has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $2.50B
23andMe's Net Promoter Score (NPS) is a 12 with 49% Promoters, 14% Passives, and 37% Detractors. Net Promoter Score tracks whether 23andMe's customers would recommend using the product based on a scale of -100 to 100.
| 49% | Promoters |
|---|---|
| 14% | Passives |
| 37% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2023 27 | Dec 2023 | 27 |
Jan 2024 20 | Jan 2024 | 20 |
Feb 2024 21 | Feb 2024 | 21 |
Mar 2024 24 | Mar 2024 | 24 |
Apr 2024 21 | Apr 2024 | 21 |
May 2024 19 | May 2024 | 19 |
Jun 2024 18 | Jun 2024 | 18 |
Jul 2024 16 | Jul 2024 | 16 |
Jan 2025 15 | Jan 2025 | 15 |
May 2025 13 | May 2025 | 13 |
Jun 2025 15 | Jun 2025 | 15 |
Jan 2026 13 | Jan 2026 | 13 |
23andMe is ranked third for NPS among its competitors. Regeneron Pharmaceuticals and Roche come in first and second, with Meta coming in at #4. Among those competitors, it is the lowest valued company behind Meta.
![]() 23andMe | ![]() Meta | ![]() Roche | ![]() Regeneron Pharmaceuticals | |
| Global Ranking | #643 | #102 | #332 | #- |
| NPS | 12 | 9 | 34 | 45 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $2.50B | $746.49B | $3.55B | $49.52B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated 23andMe's NPS 12 points higher than Male customers.
23andMe's NPS was rated -1 by Male customers on Comparably.
23andMe's NPS was rated 11 by Female customers on Comparably.
23andMe's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 34 | Caucasian | 34 |
Hispanic or Latino 0 | Hispanic or Latino | 0 |
Other -25 | Other | -25 |
23andMe's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
23andMe's NPS was rated the highest by customers who have used 23andMe's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 36 | Less than 1 Year | 36 |
2 to 5 Years 20 | 2 to 5 Years | 20 |
5 to 10 Years 17 | 5 to 10 Years | 17 |
Over 10 Years -34 | Over 10 Years | -34 |
Compared to its competitors, 23andMe's NPS is rated right above Meta, and is preceded by Ancestry.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Regeneron Pharmaceuticals | 45 |
![]() | Roche | 34 |
![]() | Ancestry | 14 |
![]() | 23andMe | 12 |
![]() | Meta | 9 |
![]() | Genomic Health | 0 |
In the Health and Wellness industry, 23andMe's NPS is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Headspace | 41 |
![]() | Glossier | 38 |
![]() | Colgate Palmolive | 36 |
![]() | Peloton | 31 |
![]() | Johnson & Johnson | 26 |
![]() | Philips | 18 |
![]() | CVS Health | 18 |
![]() | 23andMe | 12 |
![]() | WW (formally Weight Watchers) | -11 |
Out of the 5 23andMe customer reviews 5 were positive and 0 were constructive. 23andMe customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of 23andMe users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated 23andMe's Customer Loyalty score 14% higher than Male customers.
23andMe's Customer Loyalty score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
23andMe's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
| Summary | Age | Score |
|---|---|---|
18-25 70% | 18-25 | 70% |
26-30 40% | 26-30 | 40% |
36-40 64% | 36-40 | 64% |
46-50 100% | 46-50 | 100% |
56-60 100% | 56-60 | 100% |
66+ 100% | 66+ | 100% |
23andMe's Customer Loyalty score was rated the highest by customers who have used 23andMe's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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23andMe's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, 23andMe's Customer Loyalty score is rated right below Meta.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Genomic Health | 100% |
![]() | Regeneron Pharmaceuticals | 85% |
![]() | Roche | 82% |
![]() | Ancestry | 82% |
![]() | Meta | 75% |
![]() | 23andMe | 65% |
In the Health and Wellness industry, 23andMe's Customer Loyalty score is rated right below WW (formally Weight Watchers).
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Colgate Palmolive | 85% |
![]() | Peloton | 82% |
![]() | Headspace | 82% |
![]() | CVS Health | 80% |
![]() | Johnson & Johnson | 79% |
![]() | Glossier | 77% |
![]() | Philips | 76% |
![]() | WW (formally Weight Watchers) | 73% |
![]() | 23andMe | 65% |
23andMe has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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23andMe’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Education industry rated 23andMe's product the highest. Reviewers from the Tech industry rated 23andMe the lowest at 3.
23andMe's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers ages 66+.
23andMe's Product Quality score was rated 3.7 by both Female and Male customers on Comparably.
23andMe's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
Other 3 | Other | 3 |
23andMe's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.3 | 26-30 | 4.3 |
36-40 2.9 | 36-40 | 2.9 |
46-50 4.8 | 46-50 | 4.8 |
56-60 3.8 | 56-60 | 3.8 |
66+ 2.8 | 66+ | 2.8 |
23andMe's Product Quality score was rated the highest by customers who have used 23andMe's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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23andMe's Product Quality score was rated the highest by Education industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, 23andMe's Product Quality score is rated right above Ancestry, and is preceded by Regeneron Pharmaceuticals.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Roche | 4.1/5 |
![]() | Regeneron Pharmaceuticals | 4/5 |
![]() | 23andMe | 3.7/5 |
![]() | Ancestry | 3.6/5 |
![]() | Meta | 3.6/5 |
![]() | Genomic Health | 3.5/5 |
In the Health and Wellness industry, 23andMe's Product Quality score is rated right above CVS Health, and is preceded by Philips.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Headspace | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Philips | 3.8/5 |
![]() | 23andMe | 3.7/5 |
![]() | CVS Health | 3.5/5 |
![]() | WW (formally Weight Watchers) | 3.1/5 |
23andMe has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Accounting industry think that they had the lowest ROI from 23andMe.
23andMe's ROI score was rated highest by customers ages 46-50, and rated lowest by Other customers.
Female customers rated 23andMe's ROI score 0.6 stars higher than Male customers.
23andMe's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
Other 1.7 | Other | 1.7 |
23andMe's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
26-30 2.6 | 26-30 | 2.6 |
36-40 2.6 | 36-40 | 2.6 |
46-50 4.6 | 46-50 | 4.6 |
56-60 3.3 | 56-60 | 3.3 |
66+ 1.8 | 66+ | 1.8 |
23andMe's ROI score was rated the highest by customers who have used 23andMe's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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23andMe's ROI score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, 23andMe's ROI score is rated right above Genomic Health, and is preceded by Ancestry.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Roche | 4/5 |
![]() | Regeneron Pharmaceuticals | 3.6/5 |
![]() | Meta | 3.6/5 |
![]() | Ancestry | 3.4/5 |
![]() | 23andMe | 3.3/5 |
![]() | Genomic Health | 2.7/5 |
In the Health and Wellness industry, 23andMe's ROI score is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | Johnson & Johnson | 3.9/5 |
![]() | Philips | 3.6/5 |
![]() | CVS Health | 3.4/5 |
![]() | 23andMe | 3.3/5 |
![]() | WW (formally Weight Watchers) | 2.8/5 |
23andMe has an overall Customer Satisfaction score of 60 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
23andMe's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 66+.
Male customers rated 23andMe's Customer Satisfaction score 63 points higher than Female customers.
Very Satisfied | 63% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 12% |
Very Satisfied | 17% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 8% | |
Very Dissatisfied | 50% |
23andMe's Customer Satisfaction (CSAT) score was rated 63% according to Caucasian users and customers.
23andMe's Customer Satisfaction (CSAT) score was rated 33% according to Hispanic or Latino users and customers.
23andMe's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
23andMe's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 100% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 66+ | 0% |
23andMe's Customer Satisfaction score was rated the highest by customers who have used 23andMe's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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23andMe's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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}Compared to its competitors, 23andMe's Customer Satisfaction score is rated right above Genomic Health, and is preceded by Meta.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Regeneron Pharmaceuticals | 81% |
![]() | Roche | 81% |
![]() | Ancestry | 68% |
![]() | Meta | 65% |
![]() | 23andMe | 60% |
![]() | Genomic Health | 0% |
In the Health and Wellness industry, 23andMe's Customer Satisfaction score is rated right above WW (formally Weight Watchers), and is preceded by Peloton.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Headspace | 84% |
![]() | Colgate Palmolive | 83% |
![]() | Glossier | 79% |
![]() | Johnson & Johnson | 78% |
![]() | Philips | 74% |
![]() | CVS Health | 68% |
![]() | Peloton | 63% |
![]() | 23andMe | 60% |
![]() | WW (formally Weight Watchers) | 46% |
23andMe has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
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223 N Mathilda Ave, Sunnyvale, CA 94086
https://www.23andme.com/about
6509386305
23andMe's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers ages 66+.
Female customers rated 23andMe's Customer Service score 0.1 stars higher than Male customers.
23andMe's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 3.3 | Hispanic or Latino | 3.3 |
Other 2.5 | Other | 2.5 |
23andMe's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
26-30 3.8 | 26-30 | 3.8 |
36-40 2.8 | 36-40 | 2.8 |
46-50 4.2 | 46-50 | 4.2 |
56-60 3.3 | 56-60 | 3.3 |
66+ 1.5 | 66+ | 1.5 |
23andMe's Customer Service score was rated the highest by customers who have used 23andMe's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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23andMe's Customer Service score was rated the highest by Education industry customers, and the lowest by Accounting industry customers.
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Compared to its competitors, 23andMe's Customer Service score is rated right above Genomic Health, and is preceded by Ancestry.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Roche | 4.1/5 |
![]() | Regeneron Pharmaceuticals | 3.7/5 |
![]() | Meta | 3.5/5 |
![]() | Ancestry | 3.3/5 |
![]() | 23andMe | 3.3/5 |
![]() | Genomic Health | 2.7/5 |
In the Health and Wellness industry, 23andMe's Customer Service score is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Philips | 3.7/5 |
![]() | CVS Health | 3.7/5 |
![]() | 23andMe | 3.3/5 |
![]() | WW (formally Weight Watchers) | 3/5 |
23andMe has a 3.7/5 stars for its overall company culture rated by their employees

23andMe scored a 12 for Net Promoter Score and a 7 for Employee Net Promoter Score. NPS gauges how likely a customer of 23andMe would recommend the brand to a friend. ENPS measures how likely 23andMe employees would recommend working at 23andMe to a friend.
| 49% | Promoters |
|---|---|
| 14% | Passive |
| 37% | Detractors |
| 45% | Promoters |
|---|---|
| 17% | Passive |
| 38% | Detractors |
23andMe is ranked #643 in the Global Top 100 Brands. It ranks just behind Nutanix and just ahead of Sally Beauty.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
641 | ![]() | Pluralsight | ![]() | Aaron Skonnard | Tech |
642 | ![]() | Nutanix | ![]() | Rajiv Ramaswami | Tech |
643 | ![]() | 23andMe | ![]() | Anne Wojcicki | Health and Wellness |
644 | ![]() | Sally Beauty | ![]() | Christian Brickman | Retail |
645 | ![]() | Stitch Fix | ![]() | Elizabeth Spaulding | Fashion and Beauty |
646 | ![]() | Zwift | ![]() | Eric Min | Tech |
647 | ![]() | MasterClass | ![]() | David Rogier | Media and Entertainment |
23andMe is ranked #51 in the Health and Wellness Industry. It ranks just behind Thrive Market and just ahead of Elsevier.
| RANK | COMPANY | Location | |
|---|---|---|---|
49 | ![]() | Anytime Fitness | Hastings, NE |
50 | ![]() | Thrive Market | Marina Del Rey, CA |
51 | ![]() | 23andMe | Sunnyvale, CA |
52 | ![]() | Elsevier | New York City, NY |
53 | ![]() | Baxter Healthcare Inc | Naperville, IL |
54 | ![]() | DaVita | Denver, CO |
55 | ![]() | Thermo Fisher Scientific | Waltham, MA |