

"Thrive Market is an online retailer that allows users to shop for healthy snacks, supplements, home, beauty and baby products." Thrive Market’s brand is ranked #636 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Thrive Market. When compared to other organizations within the Health and Wellness industry, Thrive Market is ranked #50. Among its major competitors, Thrive Market is ranked in 3rd place for NPS while Love With Food is 1st, and Graze is 2nd.Their current valuation is $500.00M
Thrive Market's Net Promoter Score (NPS) is a -5 with 41% Promoters, 13% Passives, and 46% Detractors. Net Promoter Score tracks whether Thrive Market's customers would recommend using the product based on a scale of -100 to 100.
| 41% | Promoters |
|---|---|
| 13% | Passives |
| 46% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2024 2 | Jan 2024 | 2 |
Feb 2024 2 | Feb 2024 | 2 |
Mar 2024 3 | Mar 2024 | 3 |
Jul 2024 1 | Jul 2024 | 1 |
Aug 2024 1 | Aug 2024 | 1 |
Oct 2024 2 | Oct 2024 | 2 |
Mar 2025 -2 | Mar 2025 | -2 |
Jul 2025 -1 | Jul 2025 | -1 |
Aug 2025 -1 | Aug 2025 | -1 |
Oct 2025 -5 | Oct 2025 | -5 |
Dec 2025 -3 | Dec 2025 | -3 |
Jan 2026 -5 | Jan 2026 | -5 |
Thrive Market is ranked third for NPS among its competitors. Love With Food and Graze come in first and second, with Caroo coming in at #4. Among those competitors, it is the third most valued company behind Graze.
![]() Thrive Market | ![]() Graze | ![]() Love With Food | ![]() Caroo | |
| Global Ranking | #636 | #- | #- | #- |
| NPS | -5 | 35 | 100 | -100 |
| Valuation Updated every 24 hours for public companies | $500.00M | $2.94B | - | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Male customers rated Thrive Market's NPS 49 points higher than Female customers.
Thrive Market's NPS was rated 23 by Male customers on Comparably.
Thrive Market's NPS was rated -26 by Female customers on Comparably.
Thrive Market's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -21 | Caucasian | -21 |
Asian or Pacific Islander 33 | Asian or Pacific Islander | 33 |
Other -100 | Other | -100 |
Thrive Market's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
Thrive Market's NPS was rated the highest by customers who have used Thrive Market's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years -42 | 1 to 2 Years | -42 |
2 to 5 Years 30 | 2 to 5 Years | 30 |
5 to 10 Years -20 | 5 to 10 Years | -20 |
Compared to its competitors, Thrive Market's NPS is rated right above Caroo, and is preceded by Graze.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Love With Food | 100 |
![]() | Graze | 35 |
![]() | Thrive Market | -5 |
![]() | Caroo | -100 |
In the Health and Wellness industry, Thrive Market's NPS is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Headspace | 41 |
![]() | Glossier | 38 |
![]() | Colgate Palmolive | 36 |
![]() | Peloton | 31 |
![]() | Johnson & Johnson | 26 |
![]() | Philips | 18 |
![]() | CVS Health | 18 |
![]() | Thrive Market | -5 |
![]() | WW (formally Weight Watchers) | -11 |
Out of the 7 Thrive Market customer reviews 1 was positive and 6 were constructive. Thrive Market customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of Thrive Market users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Thrive Market's Customer Loyalty score 23% higher than Male customers.
Thrive Market's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Thrive Market's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 64% | 18-25 | 64% |
26-30 100% | 26-30 | 100% |
31-35 70% | 31-35 | 70% |
36-40 64% | 36-40 | 64% |
41-45 85% | 41-45 | 85% |
66+ 25% | 66+ | 25% |
Thrive Market's Customer Loyalty score was rated the highest by customers who have used Thrive Market's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Thrive Market's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Compared to its competitors, Thrive Market's Customer Loyalty score is rated right above Love With Food, and is preceded by Caroo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Graze | 77% |
![]() | Caroo | 68% |
![]() | Thrive Market | 67% |
![]() | Love With Food | N/A |
In the Health and Wellness industry, Thrive Market's Customer Loyalty score is rated right below WW (formally Weight Watchers).
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Colgate Palmolive | 85% |
![]() | Peloton | 82% |
![]() | Headspace | 82% |
![]() | CVS Health | 80% |
![]() | Johnson & Johnson | 79% |
![]() | Glossier | 77% |
![]() | Philips | 76% |
![]() | WW (formally Weight Watchers) | 73% |
![]() | Thrive Market | 67% |
Thrive Market has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Thrive Market’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Thrive Market's product the highest. Reviewers from the Accounting industry rated Thrive Market the lowest at 3.
Thrive Market's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by Other customers.
Male customers rated Thrive Market's Product Quality score 0.4 stars higher than Female customers.
Thrive Market's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 1.5 | Other | 1.5 |
Thrive Market's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.4 | 36-40 | 4.4 |
41-45 2.5 | 41-45 | 2.5 |
66+ 1.5 | 66+ | 1.5 |
Thrive Market's Product Quality score was rated the highest by customers who have used Thrive Market's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Thrive Market's Product Quality score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Compared to its competitors, Thrive Market's Product Quality score is rated right above Caroo, and is preceded by Graze.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Graze | 3.9/5 |
![]() | Thrive Market | 3.6/5 |
![]() | Caroo | 1.9/5 |
![]() | Love With Food | N/A |
In the Health and Wellness industry, Thrive Market's Product Quality score is rated right above CVS Health, and is preceded by Philips.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Headspace | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Philips | 3.8/5 |
![]() | Thrive Market | 3.6/5 |
![]() | CVS Health | 3.5/5 |
![]() | WW (formally Weight Watchers) | 3.1/5 |
Thrive Market has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Thrive Market.
Thrive Market's ROI score was rated highest by customers from the Tech industry, and rated lowest by Other customers.
Male customers rated Thrive Market's ROI score 1.1 stars higher than Female customers.
Thrive Market's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 1.5 | Other | 1.5 |
Thrive Market's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 2.9 | 18-25 | 2.9 |
26-30 3.6 | 26-30 | 3.6 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.2 | 36-40 | 3.2 |
41-45 2.1 | 41-45 | 2.1 |
66+ 1.9 | 66+ | 1.9 |
Thrive Market's ROI score was rated the highest by customers who have used Thrive Market's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Thrive Market's ROI score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Compared to its competitors, Thrive Market's ROI score is rated right above Caroo, and is preceded by Graze.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Graze | 3.7/5 |
![]() | Thrive Market | 3.3/5 |
![]() | Caroo | 2.3/5 |
![]() | Love With Food | N/A |
In the Health and Wellness industry, Thrive Market's ROI score is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | Johnson & Johnson | 3.9/5 |
![]() | Philips | 3.6/5 |
![]() | CVS Health | 3.4/5 |
![]() | Thrive Market | 3.3/5 |
![]() | WW (formally Weight Watchers) | 2.8/5 |
Thrive Market has an overall Customer Satisfaction score of 47 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Thrive Market's Customer Satisfaction score was rated highest by customers from the Tech industry, and rated lowest by Other customers.
Male customers rated Thrive Market's Customer Satisfaction score 15 points higher than Female customers.
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
Very Satisfied | 31% | |
|---|---|---|
Satisfied | 4% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 4% | |
Very Dissatisfied | 44% |
Thrive Market's Customer Satisfaction (CSAT) score was rated 44% according to Caucasian users and customers.
Thrive Market's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Thrive Market's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 50% | |||||||||||||||
| 26-30 | 50% | |||||||||||||||
| 31-35 | 67% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 41-45 | 25% | |||||||||||||||
| 66+ | 17% |
Thrive Market's Customer Satisfaction score was rated the highest by customers who have used Thrive Market's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Thrive Market's Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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}Compared to its competitors, Thrive Market's Customer Satisfaction score is rated right above Love With Food, and is preceded by Graze.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Graze | 80% |
![]() | Thrive Market | 47% |
![]() | Love With Food | 0% |
![]() | Caroo | 0% |
In the Health and Wellness industry, Thrive Market's Customer Satisfaction score is rated right above WW (formally Weight Watchers), and is preceded by Peloton.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Headspace | 84% |
![]() | Colgate Palmolive | 83% |
![]() | Glossier | 79% |
![]() | Johnson & Johnson | 78% |
![]() | Philips | 74% |
![]() | CVS Health | 68% |
![]() | Peloton | 63% |
![]() | Thrive Market | 47% |
![]() | WW (formally Weight Watchers) | 46% |
Thrive Market has an overall Customer Service score of 3.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Thrive Market's overall Customer Service score rated by its users and customers.
4509 Glencoe Ave., Marina Del Rey, CA 90292
http://thrivemarket.com
+1-855-419-9919
Thrive Market's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by Other customers.
Male customers rated Thrive Market's Customer Service score 0.6 stars higher than Female customers.
Thrive Market's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 1.5 | Other | 1.5 |
Thrive Market's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.9 | 18-25 | 2.9 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.1 | 31-35 | 4.1 |
36-40 2.9 | 36-40 | 2.9 |
41-45 2.1 | 41-45 | 2.1 |
66+ 1.5 | 66+ | 1.5 |
Thrive Market's Customer Service score was rated the highest by customers who have used Thrive Market's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Thrive Market's Customer Service score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Thrive Market's Customer Service score is rated right above Caroo, and is preceded by Graze.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Graze | 3.9/5 |
![]() | Thrive Market | 3.3/5 |
![]() | Caroo | 1.9/5 |
![]() | Love With Food | N/A |
In the Health and Wellness industry, Thrive Market's Customer Service score is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Philips | 3.7/5 |
![]() | CVS Health | 3.7/5 |
![]() | Thrive Market | 3.3/5 |
![]() | WW (formally Weight Watchers) | 3/5 |
Thrive Market has a 3.2/5 stars for its overall company culture rated by their employees

Thrive Market scored a -5 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of Thrive Market would recommend the brand to a friend. ENPS measures how likely Thrive Market employees would recommend working at Thrive Market to a friend.
| 41% | Promoters |
|---|---|
| 13% | Passive |
| 46% | Detractors |
| 35% | Promoters |
|---|---|
| 14% | Passive |
| 51% | Detractors |
Thrive Market is ranked #636 in the Global Top 100 Brands. It ranks just behind Raytheon Technologies and just ahead of MailChimp.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
634 | ![]() | Yext | ![]() | Mike Walrath | Media and Entertainment |
635 | ![]() | Raytheon Technologies | ![]() | Gregory Hayes | Automotive and Transportation |
636 | ![]() | Thrive Market | ![]() | Nicholas Green | Health and Wellness |
637 | ![]() | MailChimp | ![]() | Ben Chestnut | Tech |
638 | ![]() | VICE Media | ![]() | Nancy Dubuc | Media and Entertainment |
639 | ![]() | Wawa, Inc. | ![]() | Chris Gheysens | Retail |
640 | ![]() | Fiverr.com | ![]() | Micha Kaufman | Business and Consumer Services |
Thrive Market is ranked #50 in the Health and Wellness Industry. It ranks just behind Anytime Fitness and just ahead of 23andMe.
| RANK | COMPANY | Location | |
|---|---|---|---|
48 | ![]() | Meijer | Greenville, MI |
49 | ![]() | Anytime Fitness | Hastings, NE |
50 | ![]() | Thrive Market | Marina Del Rey, CA |
51 | ![]() | 23andMe | Sunnyvale, CA |
52 | ![]() | Elsevier | New York City, NY |
53 | ![]() | Baxter Healthcare Inc | Naperville, IL |
54 | ![]() | DaVita | Denver, CO |