Graze NPS & Customer Reviews

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Graze

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Graze

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About Graze's Brand

Graze is an online snack retailer delivering natural food, flapjacks, cakes and popcorn to residential homes or workplaces daily via post. Among its major competitors, Graze is ranked in 1st place for NPS while Zume Pizza is 2nd, and Thrive Market is 3rd.Their current valuation is $2.94B

Brand at a Glance

77%

Customer Loyalty

3.9/5

Product Quality

3.7/5

Pricing

3.9/5

Customer Service

Graze Ranking

^#1 / 4 of its competitors

Graze NPS

Graze's Net Promoter Score (NPS) is a 35 with 47% Promoters, 41% Passives, and 12% Detractors. Net Promoter Score tracks whether Graze's customers would recommend using the product based on a scale of -100 to 100.

Graze Overall NPS

NPS

47%	Promoters
41%	Passives
12%	Detractors

Graze NPS Trend

-100

-50

100

Summary	Date	Score
Jun 2021 0	Jun 2021	0
Feb 2022 33	Feb 2022	33
Mar 2022 50	Mar 2022	50
Apr 2022 50	Apr 2022	50
May 2022 35	May 2022	35
Sep 2022 39	Sep 2022	39
Nov 2022 30	Nov 2022	30
Dec 2022 36	Dec 2022	36

How Other Brands Compare

Graze is ranked first for NPS among its competitors. Zume Pizza and Thrive Market come in second and third, with NatureBox coming in at #4. Among those competitors, it is the most valued company.

	Graze	Thrive Market	Zume Pizza	NatureBox
Global Ranking	#-	#636	#-	#-
NPS	35	-5	0	-100
Valuation Updated every 24 hours for public companies	$2.94B	$500.00M	$2.25B	$200.00M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Graze NPS by Gender

Female customers rated Graze's NPS 8 points higher than Male customers.

Male

Graze's NPS was rated 67 by Male customers on Comparably.

67%

Promoters

33%

Passives

Detractors

Female

Graze's NPS was rated 75 by Female customers on Comparably.

75%

Promoters

25%

Passives

Detractors

Graze NPS by Ethnicity

Graze's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 67	Caucasian	67
Asian or Pacific Islander 100	Asian or Pacific Islander	100

Graze NPS by Age

Graze's NPS was rated 100 points by customers ages 18-25 on Comparably.

100

Summary

Age

Promoters

Passives

Detractors

18-25

100%

Graze NPS by Usage

Graze's NPS was rated 67 points by customers who have used Graze's products/services for Less than 1 Year.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 67	Less than 1 Year	67

Graze NPS vs. Competitors

Compared to its competitors, Graze's NPS is rated right above Zume Pizza.

COMPANY		NPS Score
	Graze	35
	Zume Pizza	0
	Thrive Market	-5
	Birchbox	-22
	NatureBox	-100

Graze Customer Loyalty

77%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

77% of Graze users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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77%

23%

Graze Customer Loyalty Score by Gender

Graze's Customer Loyalty score was rated 100 by both Female and Male customers on Comparably.

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Male

100%

Yes

Female

100%

Yes

Graze Customer Loyalty Score by Ethnicity

Graze's Customer Loyalty score was rated 100% by both Asian or Pacific Islander and Caucasian customers on Comparably.

% who answered "Yes"

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100

out of 100

Caucasian

100

out of 100

Asian or Pacific Islander

Graze Customer Loyalty Score by Age

Graze's Customer Loyalty score was rated 100% by customers ages 18-25 on Comparably.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 100%	18-25	100%

Graze Customer Loyalty Score by Usage

Graze's Customer Loyalty score was rated 100% by customers who have used Graze's products/services for Less than 1 Year.

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Less than 1 Year	100%

Graze Customer Loyalty Score by Industry

Graze's Customer Loyalty score was rated 100% by Business and Consumer Services industry customers.

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Business and Consumer Services	100%

Graze Customer Loyalty vs. Competitors

Compared to its competitors, Graze's Customer Loyalty score is rated right above Thrive Market, and is preceded by Zume Pizza.

COMPANY		Customer Loyalty Score
	Zume Pizza	100%
	Graze	77%
	Thrive Market	67%
	Birchbox	51%
	NatureBox	10%

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Graze Product Quality

3.9/5

Graze has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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Graze Product Information

Graze’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Graze's product the highest.

Website: http://www.graze.com

Company Size: 501-1,000 Employees

Industry

Tech

Ecommerce and Marketplaces

Quick Insights into Graze Product Quality

Graze's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by Male customers.

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Ranked Graze Product Quality the Highest

Asian or Pacific Islander	4.3
Business and Consumer Services	4.3
Female	4.2

Ranked Graze Product Quality the Lowest

Caucasian	3.5
Male	3.5

Graze Product Quality Score by Gender

Female customers rated Graze's Product Quality score 0.7 stars higher than Male customers.

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Male

3.5/5

Female

4.2/5

Graze Product Quality Score by Ethnicity

Graze's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.5	Caucasian	3.5
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3

Graze Product Quality Score by Age

Graze's Product Quality score was rated 3.9 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 3.9	18-25	3.9

Graze Product Quality Score by Usage

Graze's Product Quality score was rated 3.9 stars by customers who have used Graze's products/services for Less than 1 Year.

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Less than 1 Year	3.9

Graze Product Quality Score by Industry

Graze's Product Quality score was rated 4.3 stars by Business and Consumer Services industry customers.

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Business and Consumer Services	4.3

Graze Product Quality vs. Competitors

Compared to its competitors, Graze's Product Quality score is rated right above Thrive Market, and is preceded by NatureBox.

COMPANY		Product Quality Score
	Zume Pizza	5/5
	NatureBox	4/5
	Graze	3.9/5
	Thrive Market	3.6/5
	Birchbox	3.1/5

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Graze Pricing

Graze ROI & Value For Money

3.7/5

Graze has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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Graze Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry.

Quick Insights into Graze ROI

Graze's ROI score was rated highest by Caucasian customers, and rated lowest by Male customers.

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Ranked Graze ROI the Highest

Caucasian	4.3
Female	4.2
Business and Consumer Services	4.1

Ranked Graze ROI the Lowest

Asian or Pacific Islander	4.1
Male	4.1

Graze ROI Score by Gender

Female customers rated Graze's ROI score 0.1 stars higher than Male customers.

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Male

4.1/5

Female

4.2/5

Graze ROI Score by Ethnicity

Graze's ROI score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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Summary	Ethnicity	Score
Caucasian 4.3	Caucasian	4.3
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1

Graze ROI Score by Age

Graze's ROI score was rated 4 stars by customers ages 18-25 on Comparably.

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Summary	Age	Score
18-25 4	18-25	4

Graze ROI Score by Usage

Graze's ROI score was rated 4.1 stars by customers who have used Graze's products/services for Less than 1 Year.

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Less than 1 Year	4.1

Graze ROI Score by Industry

Graze's ROI score was rated 4.1 stars by Business and Consumer Services industry customers.

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Business and Consumer Services	4.1

Graze Pricing vs. Competitors

Compared to its competitors, Graze's ROI score is rated right above Thrive Market, and is preceded by Zume Pizza.

COMPANY		Pricing Score
	Zume Pizza	5/5
	Graze	3.7/5
	Thrive Market	3.3/5
	Birchbox	2.7/5
	NatureBox	2.5/5

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Graze Customer Satisfaction (CSAT)

Graze Customer Satisfaction (CSAT) Score

80 / 100

Graze has an overall Customer Satisfaction score of 80 rated by its users and customers.

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Very Satisfied	13%
Satisfied	67%
Neither Satisfied nor Dissatisfied	13%
Dissatisfied	7%
Very Dissatisfied	0%

Very Satisfied

13%

Satisfied

67%

Neither Satisfied nor Dissatisfied

13%

Dissatisfied

Very Dissatisfied

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Graze Customer Satisfaction

Graze's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by Male customers.

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Ranked Graze Customer Satisfaction the Highest

18-25	100%
Asian or Pacific Islander	100%
Business and Consumer Services	100%

Ranked Graze Customer Satisfaction the Lowest

Caucasian	100%
Male	100%

Graze Customer Satisfaction Score by Gender

Graze's Customer Satisfaction score was rated 100 by both Female and Male customers on Comparably.

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100 / 100

Male

	Very Satisfied	33%
	Satisfied	67%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

100 / 100

Female

	Very Satisfied	0%
	Satisfied	100%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	0%

Graze Customer Satisfaction Score by Ethnicity

Caucasian
100%
Asian or Pacific Islander
100%

CSAT according to Caucasian

Graze's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.

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100 / 100

Very Satisfied	33%
Satisfied	67%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

33%

Satisfied

67%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

Graze's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.

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100 / 100

Very Satisfied	0%
Satisfied	100%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

Satisfied

100%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

Graze Customer Satisfaction Score by Age

Graze's Customer Satisfaction score was rated 100 points by customers ages 18-25 on Comparably.

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100

Breakdown

Age

Score

18-25

100%

Graze Customer Satisfaction Score by Usage

Graze's Customer Satisfaction score was rated 100 points by customers who have used Graze's products/services for Less than 1 Year.

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Less than 1 Year	100

Graze Customer Satisfaction Score by Industry

Graze's Customer Satisfaction score was rated 100 points by Business and Consumer Services industry customers.

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	"title": "Graze Customer Satisfaction Score by Industry",
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			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 100,
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Business and Consumer Services	100

Graze Customer Satisfaction vs. Competitors

Compared to its competitors, Graze's Customer Satisfaction score is rated right above Birchbox.

COMPANY		Customer Satisfaction (CSAT) Score
	Graze	80%
	Birchbox	50%
	Thrive Market	47%
	Zume Pizza	0%
	NatureBox	0%

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Graze Customer Service

3.9/5

Graze has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About Graze's Customer Service

Address

401 Park Avenue South, New York City, NY

Website

http://www.graze.com

Quick Insights into Graze Customer Service

Graze's Customer Service score was rated highest by Caucasian customers, and rated lowest by Asian or Pacific Islander customers.

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Ranked Graze Customer Service the Highest

Caucasian	4.3
Female	4.1
Business and Consumer Services	4

Ranked Graze Customer Service the Lowest

Male	4.1
Asian or Pacific Islander	4

Graze Customer Service Score by Gender

Graze's Customer Service score was rated 4.1 by both Female and Male customers on Comparably.

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Male

4.1/5

Female

4.1/5

Graze Customer Service Score by Ethnicity

Graze's Customer Service score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.3	Caucasian	4.3
Asian or Pacific Islander 4	Asian or Pacific Islander	4

Graze Customer Service Score by Age

Graze's Customer Service score was rated 3.9 stars by customers ages 18-25 on Comparably.

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100

Summary	Age	Customer Service Score
18-25 3.9	18-25	3.9

Graze Customer Service Score by Usage

Graze's Customer Service score was rated 4 stars by customers who have used Graze's products/services for Less than 1 Year.

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Less than 1 Year	4

Graze Customer Service Score by Industry

Graze's Customer Service score was rated 4 stars by Business and Consumer Services industry customers.

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Business and Consumer Services	4

Graze Customer Service vs. Competitors

Compared to its competitors, Graze's Customer Service score is rated right above Thrive Market, and is preceded by Zume Pizza.

COMPANY		Customer Service Score
	Zume Pizza	5/5
	Graze	3.9/5
	Thrive Market	3.3/5
	Birchbox	2.7/5
	NatureBox	2.5/5

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Graze as an Employer

4.2/5

Graze has a 4.2/5 stars for its overall company culture rated by their employees

bottom

20%

CEO of Graze

Anthony Fletcher

In the Bottom 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Graze scored a 35 for Net Promoter Score and a 50 for Employee Net Promoter Score. NPS gauges how likely a customer of Graze would recommend the brand to a friend. ENPS measures how likely Graze employees would recommend working at Graze to a friend.

Net Promoter Score

NPS Score

47%	Promoters
41%	Passive
12%	Detractors

Employee Net Promoter Score

eNPS Score

75%	Promoters
0%	Passive
25%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail