-22
NPS
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Birchbox
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About Birchbox's Brand
"Birchbox is a discovery commerce platform offering a personalized method for discovering, learning and shopping for products in the market."
Brand at a Glance
51%
Customer Loyalty
3.1/5
Product Quality
2.7/5
Pricing
2.7/5
Customer Service
Birchbox NPS
Birchbox's Net Promoter Score (NPS) is a -22 with 28% Promoters, 22% Passives, and 50% Detractors. Net Promoter Score tracks whether Birchbox's customers would recommend using the product based on a scale of -100 to 100.
Birchbox Overall NPS
| 28% | Promoters |
|---|---|
| 22% | Passives |
| 50% | Detractors |
Birchbox NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2023 -35 | Feb 2023 | -35 |
Mar 2023 -34 | Mar 2023 | -34 |
Apr 2023 -27 | Apr 2023 | -27 |
Aug 2023 -26 | Aug 2023 | -26 |
Sep 2023 -29 | Sep 2023 | -29 |
Nov 2023 -28 | Nov 2023 | -28 |
Dec 2023 -30 | Dec 2023 | -30 |
Jan 2024 -27 | Jan 2024 | -27 |
Feb 2024 -25 | Feb 2024 | -25 |
Mar 2024 -20 | Mar 2024 | -20 |
Nov 2024 -19 | Nov 2024 | -19 |
Jan 2026 -22 | Jan 2026 | -22 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Birchbox NPS by Gender
Birchbox's NPS was rated -25 by Female customers on Comparably.
Female
-25
Birchbox's NPS was rated -25 by Female customers on Comparably.
25%
Promoters
25%
Passives
50%
Detractors
Male
N/A
Birchbox's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Birchbox NPS by Ethnicity
Birchbox's NPS was rated -43 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -43 | Caucasian | -43 |
Birchbox NPS by Age
Birchbox's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Birchbox NPS by Usage
Birchbox's NPS was rated the highest by customers who have used Birchbox's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years -67 | 1 to 2 Years | -67 |
Birchbox Customer Loyalty
51%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
51% of Birchbox users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Birchbox Customer Loyalty Score by Gender
Birchbox's Customer Loyalty score was rated 55 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Birchbox.
Female
55%
Yes
Male
N/A
Yes
Birchbox Customer Loyalty Score by Ethnicity
Birchbox's Customer Loyalty score was rated 61% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Birchbox.
61
out of 100
Caucasian
Birchbox Customer Loyalty Score by Age
Birchbox's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 18-25.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Birchbox.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 33% | 18-25 | 33% |
66+ 100% | 66+ | 100% |
Birchbox Customer Loyalty Score by Usage
Birchbox's Customer Loyalty score was rated the highest by customers who have used Birchbox's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Birchbox Customer Loyalty Score by Industry
Birchbox's Customer Loyalty score was rated 70% by Non-Profit industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Birchbox Product Quality
3.1/5
Birchbox has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Birchbox Product Information
Birchbox’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Non-Profit industry rated Birchbox's product the highest.
- Website
- http://birchbox.com
- Company Size
- 201-500 Employees
Industry
Tech
Internet
Consumer Services
Ecommerce and Marketplaces
SaaS
Quick Insights into Birchbox Product Quality
Birchbox's Product Quality score was rated highest by customers who have used Birchbox's products/services for Less than 1 Year, and rated lowest by customers ages 66+.
Sign Up to unlock insights into how customers have ranked Birchbox's Product Quality.
Ranked Birchbox Product Quality the Highest
Ranked Birchbox Product Quality the Lowest
Birchbox Product Quality Score by Gender
Birchbox's Product Quality score was rated 2.5 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Birchbox.
Female
2.5/5
Male
N/A
Birchbox Product Quality Score by Ethnicity
Birchbox's Product Quality score was rated 2.2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Birchbox.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Birchbox Product Quality Score by Age
Birchbox's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Birchbox.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 2.7 | 18-25 | 2.7 |
66+ 1.5 | 66+ | 1.5 |
Birchbox Product Quality Score by Usage
Birchbox's Product Quality score was rated the highest by customers who have used Birchbox's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Birchbox Product Quality Score by Industry
Birchbox's Product Quality score was rated 1.5 stars by Non-Profit industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Birchbox Pricing
Birchbox ROI & Value For Money
2.7/5
Birchbox has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Birchbox's overall ROI score rated by its users and customers.
Birchbox Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Non-Profit industry.
Quick Insights into Birchbox ROI
Birchbox's ROI score was rated highest by customers who have used Birchbox's products/services for Less than 1 Year, and rated lowest by customers ages 66+.
Sign Up to unlock insights into how customers have ranked Birchbox's ROI score.
Ranked Birchbox ROI the Highest
Ranked Birchbox ROI the Lowest
Birchbox ROI Score by Gender
Birchbox's ROI score was rated 2.8 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Birchbox.
Female
2.8/5
Male
N/A
Birchbox ROI Score by Ethnicity
Birchbox's ROI score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Birchbox.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Birchbox ROI Score by Age
Birchbox's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Birchbox.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
66+ 1.5 | 66+ | 1.5 |
Birchbox ROI Score by Usage
Birchbox's ROI score was rated the highest by customers who have used Birchbox's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Birchbox ROI Score by Industry
Birchbox's ROI score was rated 1.6 stars by Non-Profit industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Birchbox Customer Satisfaction (CSAT)
Birchbox Customer Satisfaction (CSAT) Score
50 / 100
Birchbox has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
30%
Satisfied
20%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
10%
Very Dissatisfied
30%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Birchbox Customer Satisfaction
Birchbox's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers ages 66+.
Sign Up to unlock insights into how customers have ranked Birchbox's Customer Satisfaction.
Ranked Birchbox Customer Satisfaction the Highest
Ranked Birchbox Customer Satisfaction the Lowest
Birchbox Customer Satisfaction Score by Gender
Birchbox's Customer Satisfaction score was rated 43 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Birchbox.
43 / 100
FemaleVery Satisfied | 14% | |
|---|---|---|
Satisfied | 29% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 14% | |
Very Dissatisfied | 43% |
Birchbox Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Birchbox's Customer Satisfaction (CSAT) score was rated 43% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Birchbox.
43 / 100
Very Satisfied
14%
Satisfied
29%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
43%
Birchbox Customer Satisfaction Score by Age
Birchbox's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Birchbox.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 75% | |||||||||||||||
| 66+ | 0% |
Birchbox Customer Satisfaction Score by Usage
Birchbox's Customer Satisfaction score was rated the highest by customers who have used Birchbox's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Birchbox Customer Satisfaction Score by Industry
Birchbox's Customer Satisfaction score was rated 33 points by Non-Profit industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Birchbox Customer Satisfaction Score by Industry",
"text": "Birchbox's Customer Satisfaction score was rated 33 points by Non-Profit industry customers.",
"bars": [
{
"label": "Non-Profit",
"groupId": 540,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Birchbox's Customer Satisfaction score is rated by Non-Profit customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 33
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]
}Birchbox Customer Service
2.7/5
Birchbox has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Birchbox's overall Customer Service score rated by its users and customers.
About Birchbox's Customer Service
Address
28 E 28th Street, New York City, NY 10016
Website
http://birchbox.com
Quick Insights into Birchbox Customer Service
Birchbox's Customer Service score was rated highest by customers who have used Birchbox's products/services for Less than 1 Year, and rated lowest by customers ages 66+.
Sign Up to unlock insights into how customers have ranked Birchbox's Customer Service score.
Ranked Birchbox Customer Service the Highest
Ranked Birchbox Customer Service the Lowest
Birchbox Customer Service Score by Gender
Birchbox's Customer Service score was rated 2.4 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Birchbox.
Female
2.4/5
Male
N/A
Birchbox Customer Service Score by Ethnicity
Birchbox's Customer Service score was rated 2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Birchbox.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Birchbox Customer Service Score by Age
Birchbox's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Birchbox.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3 | 18-25 | 3 |
66+ 1.5 | 66+ | 1.5 |
Birchbox Customer Service Score by Usage
Birchbox's Customer Service score was rated the highest by customers who have used Birchbox's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Birchbox Customer Service Score by Industry
Birchbox's Customer Service score was rated 1.5 stars by Non-Profit industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Birchbox as an Employer
3.4/5
Birchbox has a 3.4/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Birchbox scored a -22 for Net Promoter Score and a -25 for Employee Net Promoter Score. NPS gauges how likely a customer of Birchbox would recommend the brand to a friend. ENPS measures how likely Birchbox employees would recommend working at Birchbox to a friend.
Net Promoter Score
-22
NPS Score
| 28% | Promoters |
|---|---|
| 22% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
-25
eNPS Score
| 25% | Promoters |
|---|---|
| 25% | Passive |
| 50% | Detractors |
