
Humana Inc. is committed to putting health first—for our teammates, our customers, and our company. Through our Humana insurance services, and our CenterWell™ healthcare services, we make it easier for the millions of people we serve to achieve their best health, delivering the care and service they need, when they need it. The result is better quality of life—not only for people with Medicare and Medicaid, but also for families, military service personnel, and communities at large. This is more than health insurance, and more than healthcare. Humana’s brand is ranked #300 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Humana. When compared to other organizations within the Health and Wellness industry, Humana is ranked #21. Among its major competitors, Humana is ranked in 1st place for NPS while The Cigna Group is 2nd, and UnitedHealth Group is 3rd. Overall, Humana has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $53.34B
Humana's Net Promoter Score (NPS) is a 2 with 44% Promoters, 14% Passives, and 42% Detractors. Net Promoter Score tracks whether Humana's customers would recommend using the product based on a scale of -100 to 100.
| 44% | Promoters |
|---|---|
| 14% | Passives |
| 42% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2024 3 | Dec 2024 | 3 |
Jan 2025 3 | Jan 2025 | 3 |
Feb 2025 3 | Feb 2025 | 3 |
Mar 2025 3 | Mar 2025 | 3 |
Apr 2025 3 | Apr 2025 | 3 |
Jun 2025 3 | Jun 2025 | 3 |
Jul 2025 3 | Jul 2025 | 3 |
Aug 2025 3 | Aug 2025 | 3 |
Oct 2025 3 | Oct 2025 | 3 |
Nov 2025 2 | Nov 2025 | 2 |
Dec 2025 3 | Dec 2025 | 3 |
Jan 2026 3 | Jan 2026 | 3 |
Humana is ranked first for NPS among its competitors. The Cigna Group and UnitedHealth Group come in second and third, with Elevance Health coming in at #4. Among those competitors, it is the lowest valued company behind UnitedHealth Group.
![]() Humana | ![]() UnitedHealth Group | ![]() The Cigna Group | ![]() Elevance Health | |
| Global Ranking | #300 | #198 | #500 | #521 |
| NPS | 2 | -14 | -7 | -39 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $53.34B | $344.29B | $84.22B | $86.64B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Humana's NPS 26 points higher than Male customers.
Humana's NPS was rated -32 by Male customers on Comparably.
Humana's NPS was rated -6 by Female customers on Comparably.
Humana's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -32 | Caucasian | -32 |
Hispanic or Latino 9 | Hispanic or Latino | 9 |
African American/Black 8 | African American/Black | 8 |
Asian or Pacific Islander 30 | Asian or Pacific Islander | 30 |
Native American -50 | Native American | -50 |
Other -40 | Other | -40 |
Humana's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 18-25.
Humana's NPS was rated the highest by customers who have used Humana's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -38 | Less than 1 Year | -38 |
1 to 2 Years 4 | 1 to 2 Years | 4 |
2 to 5 Years -14 | 2 to 5 Years | -14 |
5 to 10 Years -21 | 5 to 10 Years | -21 |
Over 10 Years 5 | Over 10 Years | 5 |
Compared to its competitors, Humana's NPS is rated right above The Cigna Group.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Humana | 2 |
![]() | The Cigna Group | -7 |
![]() | UnitedHealth Group | -14 |
![]() | Aflac | -18 |
![]() | Health Care Service Corporation (HCSC) | -18 |
![]() | Molina Healthcare | -19 |
![]() | Elevance Health | -39 |
![]() | Safeway | -41 |
![]() | Aetna | -68 |
![]() | Express Scripts | -74 |
In the Health and Wellness industry, Humana's NPS is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Headspace | 41 |
![]() | Glossier | 38 |
![]() | Colgate Palmolive | 36 |
![]() | Peloton | 31 |
![]() | Johnson & Johnson | 26 |
![]() | Philips | 18 |
![]() | CVS Health | 18 |
![]() | Humana | 2 |
![]() | WW (formally Weight Watchers) | -11 |
Out of the 38 Humana customer reviews 22 were positive and 16 were constructive. Humana customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Humana users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated Humana's Customer Loyalty score 2% higher than Female customers.
Humana's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Humana's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
31-35 66% | 31-35 | 66% |
36-40 82% | 36-40 | 82% |
41-45 73% | 41-45 | 73% |
46-50 70% | 46-50 | 70% |
51-55 85% | 51-55 | 85% |
56-60 75% | 56-60 | 75% |
61-65 88% | 61-65 | 88% |
66+ 71% | 66+ | 71% |
Humana's Customer Loyalty score was rated the highest by customers who have used Humana's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Humana's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Education industry customers.
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Compared to its competitors, Humana's Customer Loyalty score is rated right above Aflac, and is preceded by Safeway.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Safeway | 80% |
![]() | Humana | 76% |
![]() | Aflac | 76% |
![]() | Molina Healthcare | 75% |
![]() | The Cigna Group | 73% |
![]() | Health Care Service Corporation (HCSC) | 73% |
![]() | UnitedHealth Group | 69% |
![]() | Elevance Health | 66% |
![]() | Aetna | 62% |
![]() | Express Scripts | 61% |
In the Health and Wellness industry, Humana's Customer Loyalty score is rated right above Philips, and is preceded by Glossier.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Colgate Palmolive | 85% |
![]() | Peloton | 82% |
![]() | Headspace | 82% |
![]() | CVS Health | 80% |
![]() | Johnson & Johnson | 79% |
![]() | Glossier | 77% |
![]() | Humana | 76% |
![]() | Philips | 76% |
![]() | WW (formally Weight Watchers) | 73% |
Humana has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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Humana’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Business and Consumer Services industry rated Humana's product the highest. Reviewers from the Aerospace and Aviation industry rated Humana the lowest at 2.7.
Humana's Product Quality score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Professional Services industry.
Female customers rated Humana's Product Quality score 0.1 stars higher than Male customers.
Humana's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.5 | African American/Black | 3.5 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 3.5 | Native American | 3.5 |
Other 2.5 | Other | 2.5 |
Humana's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
31-35 3.4 | 31-35 | 3.4 |
36-40 4 | 36-40 | 4 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3.3 | 46-50 | 3.3 |
51-55 3.4 | 51-55 | 3.4 |
56-60 3.2 | 56-60 | 3.2 |
61-65 2.4 | 61-65 | 2.4 |
66+ 2.4 | 66+ | 2.4 |
Humana's Product Quality score was rated the highest by customers who have used Humana's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Humana's Product Quality score was rated the highest by Business and Consumer Services industry customers, and the lowest by Professional Services industry customers.
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Compared to its competitors, Humana's Product Quality score is rated right above The Cigna Group, and is preceded by Health Care Service Corporation (HCSC).
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Health Care Service Corporation (HCSC) | 3.3/5 |
![]() | Humana | 3.3/5 |
![]() | The Cigna Group | 3/5 |
![]() | UnitedHealth Group | 2.9/5 |
![]() | Molina Healthcare | 2.9/5 |
![]() | Aflac | 2.8/5 |
![]() | Safeway | 2.5/5 |
![]() | Elevance Health | 2.3/5 |
![]() | Aetna | 1.6/5 |
![]() | Express Scripts | 1.5/5 |
In the Health and Wellness industry, Humana's Product Quality score is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Headspace | 4.3/5 |
![]() | Glossier | 4.3/5 |
![]() | Colgate Palmolive | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Philips | 3.8/5 |
![]() | CVS Health | 3.5/5 |
![]() | Humana | 3.3/5 |
![]() | WW (formally Weight Watchers) | 3.1/5 |
Humana has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Professional Services industry think that they had the lowest ROI from Humana.
Humana's ROI score was rated highest by customers ages 46-50, and rated lowest by customers from the Professional Services industry.
Female customers rated Humana's ROI score 0.4 stars higher than Male customers.
Humana's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.6 | African American/Black | 3.6 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Native American 2.5 | Native American | 2.5 |
Other 2.4 | Other | 2.4 |
Humana's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.9 | 46-50 | 3.9 |
51-55 3.1 | 51-55 | 3.1 |
56-60 3.2 | 56-60 | 3.2 |
61-65 2.2 | 61-65 | 2.2 |
66+ 2.3 | 66+ | 2.3 |
Humana's ROI score was rated the highest by customers who have used Humana's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Humana's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Professional Services industry customers.
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Compared to its competitors, Humana's ROI score is rated right above The Cigna Group, and is preceded by Health Care Service Corporation (HCSC).
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Health Care Service Corporation (HCSC) | 3.2/5 |
![]() | Humana | 3.1/5 |
![]() | The Cigna Group | 2.9/5 |
![]() | UnitedHealth Group | 2.9/5 |
![]() | Molina Healthcare | 2.9/5 |
![]() | Aflac | 2.7/5 |
![]() | Safeway | 2.3/5 |
![]() | Elevance Health | 2.2/5 |
![]() | Express Scripts | 1.6/5 |
![]() | Aetna | 1.5/5 |
In the Health and Wellness industry, Humana's ROI score is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Glossier | 3.9/5 |
![]() | Johnson & Johnson | 3.9/5 |
![]() | Philips | 3.6/5 |
![]() | CVS Health | 3.4/5 |
![]() | Humana | 3.1/5 |
![]() | WW (formally Weight Watchers) | 2.8/5 |
Humana has an overall Customer Satisfaction score of 56 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Humana's Customer Satisfaction score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Professional Services industry.
Female customers rated Humana's Customer Satisfaction score 7 points higher than Male customers.
Very Satisfied | 22% | |
|---|---|---|
Satisfied | 20% | |
Neither Satisfied nor Dissatisfied | 15% | |
Dissatisfied | 8% | |
Very Dissatisfied | 35% |
Very Satisfied | 31% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 14% | |
Very Dissatisfied | 23% |
Humana's Customer Satisfaction (CSAT) score was rated 35% according to Caucasian users and customers.
Humana's Customer Satisfaction (CSAT) score was rated 75% according to Hispanic or Latino users and customers.
Humana's Customer Satisfaction (CSAT) score was rated 69% according to African American/Black users and customers.
Humana's Customer Satisfaction (CSAT) score was rated 89% according to Asian or Pacific Islander users and customers.
Humana's Customer Satisfaction (CSAT) score was rated 25% according to Native American users and customers.
Humana's Customer Satisfaction (CSAT) score was rated 40% according to Other users and customers.
Humana's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 50% | |||||||||||||||
| 31-35 | 43% | |||||||||||||||
| 36-40 | 83% | |||||||||||||||
| 41-45 | 66% | |||||||||||||||
| 46-50 | 62% | |||||||||||||||
| 51-55 | 67% | |||||||||||||||
| 56-60 | 63% | |||||||||||||||
| 61-65 | 26% | |||||||||||||||
| 66+ | 25% |
Humana's Customer Satisfaction score was rated the highest by customers who have used Humana's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Humana's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Professional Services industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Humana Customer Satisfaction Score by Industry",
"text": "Humana's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Professional Services industry customers.",
"bars": [
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"label": "Tech",
"groupId": 104,
"score": 58,
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"csatScore": 58,
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{
"label": "Accounting",
"groupId": 495,
"score": 67,
"stars": 0,
"csatScore": 67,
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{
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"groupId": 496,
"score": 25,
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"groupId": 498,
"score": 43,
"stars": 0,
"csatScore": 43,
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"scoreClassName": "",
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{
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"groupId": 499,
"score": 60,
"stars": 0,
"csatScore": 60,
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"scoreClassName": "",
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{
"label": "Banking and Financial Services",
"groupId": 501,
"score": 33,
"stars": 0,
"csatScore": 33,
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"groupId": 504,
"score": 100,
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"csatScore": 100,
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{
"label": "Education",
"groupId": 515,
"score": 33,
"stars": 0,
"csatScore": 33,
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"scoreClassName": "",
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},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 68,
"stars": 0,
"csatScore": 68,
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{
"label": "Insurance",
"groupId": 526,
"score": 25,
"stars": 0,
"csatScore": 25,
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{
"label": "Professional Services",
"groupId": 549,
"score": 0,
"stars": 0,
"csatScore": 0,
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]
}Compared to its competitors, Humana's Customer Satisfaction score is rated right above UnitedHealth Group, and is preceded by Health Care Service Corporation (HCSC).
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Health Care Service Corporation (HCSC) | 64% |
![]() | Humana | 56% |
![]() | UnitedHealth Group | 49% |
![]() | The Cigna Group | 48% |
![]() | Molina Healthcare | 45% |
![]() | Aflac | 40% |
![]() | Safeway | 33% |
![]() | Elevance Health | 31% |
![]() | Aetna | 14% |
![]() | Express Scripts | 12% |
In the Health and Wellness industry, Humana's Customer Satisfaction score is rated right above WW (formally Weight Watchers), and is preceded by Peloton.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Headspace | 84% |
![]() | Colgate Palmolive | 83% |
![]() | Glossier | 79% |
![]() | Johnson & Johnson | 78% |
![]() | Philips | 74% |
![]() | CVS Health | 68% |
![]() | Peloton | 63% |
![]() | Humana | 56% |
![]() | WW (formally Weight Watchers) | 46% |
Humana has an overall Customer Service score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Humana's overall Customer Service score rated by its users and customers.
500 West Main Street, Louisville, KY 40202
http://www.humana.com/
(502) 580-1000
Humana's Customer Service score was rated highest by customers from the Business and Consumer Services industry, and rated lowest by customers from the Professional Services industry.
Female customers rated Humana's Customer Service score 0.5 stars higher than Male customers.
Humana's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Native American 2.4 | Native American | 2.4 |
Other 2.4 | Other | 2.4 |
Humana's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
31-35 3.5 | 31-35 | 3.5 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.3 | 46-50 | 3.3 |
51-55 3.1 | 51-55 | 3.1 |
56-60 3.3 | 56-60 | 3.3 |
61-65 2.1 | 61-65 | 2.1 |
66+ 2.2 | 66+ | 2.2 |
Humana's Customer Service score was rated the highest by customers who have used Humana's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Humana's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Professional Services industry customers.
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Compared to its competitors, Humana's Customer Service score is rated right above The Cigna Group, and is preceded by Health Care Service Corporation (HCSC).
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Health Care Service Corporation (HCSC) | 3.6/5 |
![]() | Humana | 3.2/5 |
![]() | The Cigna Group | 3/5 |
![]() | UnitedHealth Group | 2.9/5 |
![]() | Molina Healthcare | 2.9/5 |
![]() | Aflac | 2.5/5 |
![]() | Safeway | 2.3/5 |
![]() | Elevance Health | 2.1/5 |
![]() | Aetna | 1.5/5 |
![]() | Express Scripts | 1.5/5 |
In the Health and Wellness industry, Humana's Customer Service score is rated right above WW (formally Weight Watchers), and is preceded by CVS Health.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Glossier | 4.2/5 |
![]() | Peloton | 4/5 |
![]() | Colgate Palmolive | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Headspace | 3.9/5 |
![]() | Philips | 3.7/5 |
![]() | CVS Health | 3.7/5 |
![]() | Humana | 3.2/5 |
![]() | WW (formally Weight Watchers) | 3/5 |
Humana has a 4.2/5 stars for its overall company culture rated by their employees




Humana scored a 2 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Humana would recommend the brand to a friend. ENPS measures how likely Humana employees would recommend working at Humana to a friend.
| 44% | Promoters |
|---|---|
| 14% | Passive |
| 42% | Detractors |
| 53% | Promoters |
|---|---|
| 19% | Passive |
| 28% | Detractors |
Humana is ranked #300 in the Global Top 100 Brands. It ranks just behind Chubb and just ahead of Jacobs.
Humana is ranked #21 in the Health and Wellness Industry. It ranks just behind Rite Aid and just ahead of VSP Vision Care.
| RANK | COMPANY | Location | |
|---|---|---|---|
19 | ![]() | Mayo Clinic | Phoenix, AZ |
20 | ![]() | Rite Aid | Harrisburg, PA |
21 | ![]() | Humana | Louisville, KY |
22 | ![]() | VSP Vision Care | |
23 | ![]() | iFIT | Logan, UT |
24 | ![]() | AbbVie | Chicago, IL |
25 | ![]() | Boston Scientific | Marlborough, MA |