

California Pizza Kitchen was founded in California, in 1985. the epicenter of culinary trends, fresh ingredients and inspired thinking. California Pizza Kitchen’s brand is ranked #303 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of California Pizza Kitchen. When compared to other organizations within the Food and Beverages industry, California Pizza Kitchen is ranked #27. Among its major competitors, California Pizza Kitchen is ranked in 1st place for NPS while Olive Garden is 2nd.Their current valuation is $1.35B
California Pizza Kitchen's Net Promoter Score (NPS) is a 9 with 44% Promoters, 21% Passives, and 35% Detractors. Net Promoter Score tracks whether California Pizza Kitchen's customers would recommend using the product based on a scale of -100 to 100.
| 44% | Promoters |
|---|---|
| 21% | Passives |
| 35% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2024 3 | Apr 2024 | 3 |
May 2024 5 | May 2024 | 5 |
Jul 2024 4 | Jul 2024 | 4 |
Aug 2024 4 | Aug 2024 | 4 |
Oct 2024 5 | Oct 2024 | 5 |
Nov 2024 7 | Nov 2024 | 7 |
Dec 2024 3 | Dec 2024 | 3 |
Feb 2025 5 | Feb 2025 | 5 |
Mar 2025 8 | Mar 2025 | 8 |
May 2025 7 | May 2025 | 7 |
Oct 2025 8 | Oct 2025 | 8 |
Nov 2025 8 | Nov 2025 | 8 |
California Pizza Kitchen is ranked first for NPS among its competitors. Olive Garden comes in second. Among those competitors, it is the second most valued company behind Olive Garden.
![]() California Pizza Kitchen | ![]() Olive Garden | |
| Global Ranking | #303 | #429 |
| NPS | 9 | 6 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral |
| Valuation Updated every 24 hours for public companies | $1.35B | $18.78B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
California Pizza Kitchen's NPS was rated -1 by both Female and Male customers on Comparably.
California Pizza Kitchen's NPS was rated -1 by Male customers on Comparably.
California Pizza Kitchen's NPS was rated -1 by Female customers on Comparably.
California Pizza Kitchen's NPS was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -11 | Caucasian | -11 |
Hispanic or Latino -25 | Hispanic or Latino | -25 |
Other 75 | Other | 75 |
California Pizza Kitchen's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
California Pizza Kitchen's NPS was rated the highest by customers who have used California Pizza Kitchen's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
2 to 5 Years -50 | 2 to 5 Years | -50 |
5 to 10 Years 33 | 5 to 10 Years | 33 |
Over 10 Years -10 | Over 10 Years | -10 |
Compared to its competitors, California Pizza Kitchen's NPS is rated right above Olive Garden.
| COMPANY | NPS Score | |
|---|---|---|
![]() | California Pizza Kitchen | 9 |
![]() | Olive Garden | 6 |
In the Food and Beverages industry, California Pizza Kitchen's NPS is rated right below McDonald's.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Chick-fil-A | 55 |
![]() | Red Bull | 42 |
![]() | The Coca-Cola Company | 39 |
![]() | Hershey Company | 35 |
![]() | Starbucks | 30 |
![]() | Mars | 27 |
![]() | PepsiCo | 24 |
![]() | McDonald's | 19 |
![]() | California Pizza Kitchen | 9 |
Out of the 6 California Pizza Kitchen customer reviews 4 were positive and 2 were constructive. California Pizza Kitchen customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of California Pizza Kitchen users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Male customers rated California Pizza Kitchen's Customer Loyalty score 16% higher than Female customers.
California Pizza Kitchen's Customer Loyalty score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
California Pizza Kitchen's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 100% | 26-30 | 100% |
31-35 100% | 31-35 | 100% |
46-50 40% | 46-50 | 40% |
51-55 70% | 51-55 | 70% |
56-60 78% | 56-60 | 78% |
66+ 100% | 66+ | 100% |
California Pizza Kitchen's Customer Loyalty score was rated the highest by customers who have used California Pizza Kitchen's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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California Pizza Kitchen's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Education industry customers.
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Compared to its competitors, California Pizza Kitchen's Customer Loyalty score is rated right above Olive Garden.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | California Pizza Kitchen | 81% |
![]() | Olive Garden | 77% |
In the Food and Beverages industry, California Pizza Kitchen's Customer Loyalty score is rated right above Red Bull, and is preceded by PepsiCo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Chick-fil-A | 87% |
![]() | The Coca-Cola Company | 85% |
![]() | PepsiCo | 82% |
![]() | California Pizza Kitchen | 81% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | McDonald's | 79% |
![]() | Starbucks | 78% |
![]() | Mars | 78% |
California Pizza Kitchen has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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California Pizza Kitchen’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated California Pizza Kitchen's product the highest. Reviewers from the Tech industry rated California Pizza Kitchen the lowest at 2.
California Pizza Kitchen's Product Quality score was rated highest by customers ages 31-35, and rated lowest by customers ages 46-50.
Male customers rated California Pizza Kitchen's Product Quality score 0.1 stars higher than Female customers.
California Pizza Kitchen's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.2 | Hispanic or Latino | 3.2 |
Other 4.4 | Other | 4.4 |
California Pizza Kitchen's Product Quality score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 3.8 | 26-30 | 3.8 |
31-35 4.6 | 31-35 | 4.6 |
46-50 1.6 | 46-50 | 1.6 |
51-55 2.3 | 51-55 | 2.3 |
56-60 2.1 | 56-60 | 2.1 |
66+ 2.6 | 66+ | 2.6 |
California Pizza Kitchen's Product Quality score was rated the highest by customers who have used California Pizza Kitchen's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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California Pizza Kitchen's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Compared to its competitors, California Pizza Kitchen's Product Quality score is rated right below Olive Garden.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Olive Garden | 3.4/5 |
![]() | California Pizza Kitchen | 3.4/5 |
In the Food and Beverages industry, California Pizza Kitchen's Product Quality score is rated right below McDonald's.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | The Coca-Cola Company | 4.2/5 |
![]() | Red Bull | 4.2/5 |
![]() | Starbucks | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Mars | 4/5 |
![]() | PepsiCo | 4/5 |
![]() | McDonald's | 3.7/5 |
![]() | California Pizza Kitchen | 3.4/5 |
California Pizza Kitchen has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Arts and Entertainment industry. The users from the Education industry think that they had the lowest ROI from California Pizza Kitchen.
California Pizza Kitchen's ROI score was rated highest by customers ages 31-35, and rated lowest by customers ages 46-50.
Male customers rated California Pizza Kitchen's ROI score 0.4 stars higher than Female customers.
California Pizza Kitchen's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 3.4 | Hispanic or Latino | 3.4 |
Other 3.4 | Other | 3.4 |
California Pizza Kitchen's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 3.4 | 26-30 | 3.4 |
31-35 4.5 | 31-35 | 4.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.8 | 51-55 | 2.8 |
56-60 2.7 | 56-60 | 2.7 |
66+ 2.8 | 66+ | 2.8 |
California Pizza Kitchen's ROI score was rated the highest by customers who have used California Pizza Kitchen's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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California Pizza Kitchen's ROI score was rated the highest by Arts and Entertainment industry customers, and the lowest by Education industry customers.
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Compared to its competitors, California Pizza Kitchen's ROI score is rated right below Olive Garden.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Olive Garden | 3.3/5 |
![]() | California Pizza Kitchen | 3.2/5 |
In the Food and Beverages industry, California Pizza Kitchen's ROI score is rated right below McDonald's.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Chick-fil-A | 4.1/5 |
![]() | The Coca-Cola Company | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Mars | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Starbucks | 3.6/5 |
![]() | McDonald's | 3.6/5 |
![]() | California Pizza Kitchen | 3.2/5 |
California Pizza Kitchen has an overall Customer Satisfaction score of 56 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
California Pizza Kitchen's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Male customers rated California Pizza Kitchen's Customer Satisfaction score 4 points higher than Female customers.
Very Satisfied | 23% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 23% | |
Dissatisfied | 8% | |
Very Dissatisfied | 15% |
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
California Pizza Kitchen's Customer Satisfaction (CSAT) score was rated 56% according to Caucasian users and customers.
California Pizza Kitchen's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
California Pizza Kitchen's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 46-50 | 33% | |||||||||||||||
| 51-55 | 33% | |||||||||||||||
| 56-60 | 50% | |||||||||||||||
| 66+ | 34% |
California Pizza Kitchen's Customer Satisfaction score was rated the highest by customers who have used California Pizza Kitchen's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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California Pizza Kitchen's Customer Satisfaction score was rated 33 points by both Education and Healthcare, Hospitals and Medicine industry customers.
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}Compared to its competitors, California Pizza Kitchen's Customer Satisfaction score is rated right below Olive Garden.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Olive Garden | 61% |
![]() | California Pizza Kitchen | 56% |
In the Food and Beverages industry, California Pizza Kitchen's Customer Satisfaction score is rated right below McDonald's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Coca-Cola Company | 87% |
![]() | Starbucks | 84% |
![]() | Red Bull | 83% |
![]() | Chick-fil-A | 81% |
![]() | Hershey Company | 80% |
![]() | PepsiCo | 79% |
![]() | Mars | 74% |
![]() | McDonald's | 72% |
![]() | California Pizza Kitchen | 56% |
California Pizza Kitchen has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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12181 Bluff Creek Drive, Los Angeles, CA 90094
http://cpk.com
(800) 919-3227
California Pizza Kitchen's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 51-55.
Male customers rated California Pizza Kitchen's Customer Service score 0.7 stars higher than Female customers.
California Pizza Kitchen's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
Other 4.7 | Other | 4.7 |
California Pizza Kitchen's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.5 | 31-35 | 4.5 |
46-50 1.8 | 46-50 | 1.8 |
51-55 1.8 | 51-55 | 1.8 |
56-60 3.5 | 56-60 | 3.5 |
66+ 3.1 | 66+ | 3.1 |
California Pizza Kitchen's Customer Service score was rated the highest by customers who have used California Pizza Kitchen's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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California Pizza Kitchen's Customer Service score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, California Pizza Kitchen's Customer Service score is rated right above Olive Garden.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | California Pizza Kitchen | 3.4/5 |
![]() | Olive Garden | 3.4/5 |
In the Food and Beverages industry, California Pizza Kitchen's Customer Service score is rated right below McDonald's.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | Starbucks | 4.1/5 |
![]() | The Coca-Cola Company | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Mars | 3.9/5 |
![]() | PepsiCo | 3.8/5 |
![]() | McDonald's | 3.6/5 |
![]() | California Pizza Kitchen | 3.4/5 |
California Pizza Kitchen has a 2.4/5 stars for its overall company culture rated by their employees

California Pizza Kitchen scored a 9 for Net Promoter Score and a -39 for Employee Net Promoter Score. NPS gauges how likely a customer of California Pizza Kitchen would recommend the brand to a friend. ENPS measures how likely California Pizza Kitchen employees would recommend working at California Pizza Kitchen to a friend.
| 44% | Promoters |
|---|---|
| 21% | Passive |
| 35% | Detractors |
| 23% | Promoters |
|---|---|
| 15% | Passive |
| 62% | Detractors |
California Pizza Kitchen is ranked #303 in the Global Top 100 Brands. It ranks just behind AIG and just ahead of UKG.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
301 | ![]() | Jacobs | ![]() | Steve Demetriou | Tech |
302 | ![]() | AIG | ![]() | Brian Duperreault | Business and Consumer Services |
303 | ![]() | California Pizza Kitchen | ![]() | Jim Hyatt | Food and Beverages |
304 | ![]() | UKG | ![]() | Chris Todd | Tech |
305 | ![]() | Kimberly-Clark | ![]() | Thomas Falk | Energy and Manufacturing |
306 | ![]() | Sun Life | ![]() | Kevin D. Strain | Banking and Financial Services |
307 | ![]() | VSP Vision Care | ![]() | Michael Guyette | Health and Wellness |
California Pizza Kitchen is ranked #27 in the Food and Beverages Industry. It ranks just behind Cargill and just ahead of Darden Restaurants.
| RANK | COMPANY | Location | |
|---|---|---|---|
25 | ![]() | Jamba Juice | Frisco, TX |
26 | ![]() | Cargill | Wayzata, MN |
27 | ![]() | California Pizza Kitchen | Los Angeles, CA |
28 | ![]() | Darden Restaurants | Orlando, FL |
29 | ![]() | Diageo | London, AR |
30 | ![]() | Olive Garden Italian Restaurants | |
31 | ![]() | Frito-Lay | Plano, TX |