
"Cargill engages in trading, purchasing and distributing grain and other agricultural commodities." Cargill’s brand is ranked #297 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Cargill. When compared to other organizations within the Food and Beverages industry, Cargill is ranked #26. Among its major competitors, Cargill is ranked in 6th place for NPS while COFCO is 1st, and Ingredion is 2nd. Overall, Cargill has a neutral social sentiment, when analyzing social media channels and online mentions.
Cargill's Net Promoter Score (NPS) is a 26 with 55% Promoters, 16% Passives, and 29% Detractors. Net Promoter Score tracks whether Cargill's customers would recommend using the product based on a scale of -100 to 100.
| 55% | Promoters |
|---|---|
| 16% | Passives |
| 29% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2024 27 | Sep 2024 | 27 |
Dec 2024 27 | Dec 2024 | 27 |
Jan 2025 28 | Jan 2025 | 28 |
Feb 2025 28 | Feb 2025 | 28 |
Apr 2025 28 | Apr 2025 | 28 |
May 2025 28 | May 2025 | 28 |
Aug 2025 28 | Aug 2025 | 28 |
Sep 2025 28 | Sep 2025 | 28 |
Oct 2025 28 | Oct 2025 | 28 |
Nov 2025 26 | Nov 2025 | 26 |
Dec 2025 26 | Dec 2025 | 26 |
Jan 2026 26 | Jan 2026 | 26 |
Cargill is ranked second for NPS among its competitors. Mondelez International North America and Smithfield come in first and third, with Conagra Brands coming in at #4.
![]() Cargill | ![]() Conagra Brands | ![]() Smithfield | ![]() Mondelez International North America | |
| Global Ranking | #297 | #353 | #615 | #988 |
| NPS | 26 | 6 | 22 | 31 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | - |
| Valuation Updated every 24 hours for public companies | - | $17.68B | - | $76.69B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Cargill's NPS 30 points higher than Male customers.
Cargill's NPS was rated 19 by Male customers on Comparably.
Cargill's NPS was rated 49 by Female customers on Comparably.
Cargill's NPS was rated the highest by Native American customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -11 | Caucasian | -11 |
Hispanic or Latino 25 | Hispanic or Latino | 25 |
African American/Black 60 | African American/Black | 60 |
Asian or Pacific Islander 9 | Asian or Pacific Islander | 9 |
Native American 100 | Native American | 100 |
Other 9 | Other | 9 |
Cargill's NPS was rated the highest by customers ages 51-55, and the lowest by customers ages 41-45.
Cargill's NPS was rated the highest by customers who have used Cargill's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -18 | Less than 1 Year | -18 |
1 to 2 Years 62 | 1 to 2 Years | 62 |
2 to 5 Years -8 | 2 to 5 Years | -8 |
5 to 10 Years 57 | 5 to 10 Years | 57 |
Over 10 Years 64 | Over 10 Years | 64 |
Compared to its competitors, Cargill's NPS is rated right above Smithfield, and is preceded by Mondelez International North America.
| COMPANY | NPS Score | |
|---|---|---|
![]() | COFCO | 47 |
![]() | Ingredion | 46 |
![]() | Bunge | 35 |
![]() | DSM | 32 |
![]() | Mondelez International North America | 31 |
![]() | Cargill | 26 |
![]() | Smithfield | 22 |
![]() | Conagra Brands | 6 |
![]() | Mosaic Company | N/A |
![]() | SunOpta | -1 |
In the Food and Beverages industry, Cargill's NPS is rated right above PepsiCo, and is preceded by Mars.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Chick-fil-A | 55 |
![]() | Red Bull | 42 |
![]() | The Coca-Cola Company | 39 |
![]() | Hershey Company | 35 |
![]() | Starbucks | 30 |
![]() | Mars | 27 |
![]() | Cargill | 26 |
![]() | PepsiCo | 24 |
![]() | McDonald's | 19 |
Out of the 9 Cargill customer reviews 6 were positive and 3 were constructive. Cargill customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Cargill users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Male customers rated Cargill's Customer Loyalty score 4% higher than Female customers.
Cargill's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Cargill's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 87% | 18-25 | 87% |
26-30 74% | 26-30 | 74% |
31-35 67% | 31-35 | 67% |
36-40 84% | 36-40 | 84% |
41-45 85% | 41-45 | 85% |
46-50 100% | 46-50 | 100% |
51-55 100% | 51-55 | 100% |
61-65 64% | 61-65 | 64% |
Cargill's Customer Loyalty score was rated the highest by customers who have used Cargill's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Cargill's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Fishing and Farming industry customers.
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Compared to its competitors, Cargill's Customer Loyalty score is rated right above Conagra Brands, and is preceded by DSM.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Bunge | 86% |
![]() | DSM | 82% |
![]() | Cargill | 81% |
![]() | Conagra Brands | 79% |
![]() | Mondelez International North America | 78% |
![]() | Smithfield | 72% |
![]() | Ingredion | 71% |
![]() | SunOpta | 69% |
![]() | COFCO | 54% |
![]() | Mosaic Company | N/A |
In the Food and Beverages industry, Cargill's Customer Loyalty score is rated right above Red Bull, and is preceded by PepsiCo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Chick-fil-A | 87% |
![]() | The Coca-Cola Company | 85% |
![]() | PepsiCo | 82% |
![]() | Cargill | 81% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | McDonald's | 79% |
![]() | Starbucks | 78% |
![]() | Mars | 78% |
Cargill has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Cargill’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated Cargill's product the highest. Reviewers from the Fishing and Farming industry rated Cargill the lowest at 3.
Cargill's Product Quality score was rated highest by customers from the Aerospace and Aviation industry, and rated lowest by customers from the Fishing and Farming industry.
Male customers rated Cargill's Product Quality score 0.3 stars higher than Female customers.
Cargill's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 4.8 | African American/Black | 4.8 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 4.6 | Native American | 4.6 |
Other 4.3 | Other | 4.3 |
Cargill's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.2 | 26-30 | 4.2 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4.6 | 36-40 | 4.6 |
41-45 4.1 | 41-45 | 4.1 |
46-50 4.7 | 46-50 | 4.7 |
51-55 4.8 | 51-55 | 4.8 |
61-65 3.9 | 61-65 | 3.9 |
Cargill's Product Quality score was rated the highest by customers who have used Cargill's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Cargill's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Fishing and Farming industry customers.
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Compared to its competitors, Cargill's Product Quality score is rated right above Mondelez International North America, and is preceded by DSM.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Ingredion | 4.5/5 |
![]() | Bunge | 4.4/5 |
![]() | DSM | 4/5 |
![]() | Cargill | 4/5 |
![]() | Mondelez International North America | 4/5 |
![]() | Conagra Brands | 3.9/5 |
![]() | Smithfield | 3.6/5 |
![]() | COFCO | 3.5/5 |
![]() | SunOpta | 3.3/5 |
![]() | Mosaic Company | N/A |
In the Food and Beverages industry, Cargill's Product Quality score is rated right above Mars, and is preceded by Hershey Company.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | The Coca-Cola Company | 4.2/5 |
![]() | Red Bull | 4.2/5 |
![]() | Starbucks | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Cargill | 4/5 |
![]() | Mars | 4/5 |
![]() | PepsiCo | 4/5 |
![]() | McDonald's | 3.7/5 |
Cargill has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Fishing and Farming industry think that they had the lowest ROI from Cargill.
Cargill's ROI score was rated highest by customers ages 51-55, and rated lowest by customers from the Fishing and Farming industry.
Cargill's ROI score was rated 3.9 by both Female and Male customers on Comparably.
Cargill's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 4.5 | African American/Black | 4.5 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 4.1 | Native American | 4.1 |
Other 3.9 | Other | 3.9 |
Cargill's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 61-65.
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.9 | 36-40 | 3.9 |
41-45 4 | 41-45 | 4 |
46-50 4.1 | 46-50 | 4.1 |
51-55 4.7 | 51-55 | 4.7 |
61-65 3.4 | 61-65 | 3.4 |
Cargill's ROI score was rated the highest by customers who have used Cargill's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Cargill's ROI score was rated the highest by Consulting industry customers, and the lowest by Fishing and Farming industry customers.
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Compared to its competitors, Cargill's ROI score is rated right above Mondelez International North America, and is preceded by DSM.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Ingredion | 4.2/5 |
![]() | Bunge | 4.1/5 |
![]() | COFCO | 3.9/5 |
![]() | DSM | 3.8/5 |
![]() | Cargill | 3.8/5 |
![]() | Mondelez International North America | 3.8/5 |
![]() | Conagra Brands | 3.7/5 |
![]() | Smithfield | 3.5/5 |
![]() | SunOpta | 2.9/5 |
![]() | Mosaic Company | N/A |
In the Food and Beverages industry, Cargill's ROI score is rated right above Red Bull, and is preceded by Hershey Company.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Chick-fil-A | 4.1/5 |
![]() | The Coca-Cola Company | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Cargill | 3.8/5 |
![]() | Red Bull | 3.8/5 |
![]() | Mars | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Starbucks | 3.6/5 |
![]() | McDonald's | 3.6/5 |
Cargill has an overall Customer Satisfaction score of 77 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Cargill's Customer Satisfaction score was rated highest by customers who have used Cargill's products/services for 1 to 2 Years, and rated lowest by customers from the Fishing and Farming industry.
Male customers rated Cargill's Customer Satisfaction score 5 points higher than Female customers.
Very Satisfied | 54% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 8% |
Very Satisfied | 54% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 8% | |
Very Dissatisfied | 8% |
Cargill's Customer Satisfaction (CSAT) score was rated 69% according to Caucasian users and customers.
Cargill's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Cargill's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
Cargill's Customer Satisfaction (CSAT) score was rated 80% according to Asian or Pacific Islander users and customers.
Cargill's Customer Satisfaction (CSAT) score was rated 80% according to Native American users and customers.
Cargill's Customer Satisfaction (CSAT) score was rated 82% according to Other users and customers.
Cargill's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 86% | |||||||||||||||
| 26-30 | 83% | |||||||||||||||
| 31-35 | 86% | |||||||||||||||
| 36-40 | 82% | |||||||||||||||
| 41-45 | 80% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 51-55 | 100% | |||||||||||||||
| 61-65 | 34% |
Cargill's Customer Satisfaction score was rated the highest by customers who have used Cargill's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Cargill's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Fishing and Farming industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"title": "Cargill Customer Satisfaction Score by Industry",
"text": "Cargill's Customer Satisfaction score was rated the highest by Business and Consumer Services industry customers, and the lowest by Fishing and Farming industry customers.",
"bars": [
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"label": "Tech",
"groupId": 104,
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"label": "Accounting",
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"score": 75,
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}Compared to its competitors, Cargill's Customer Satisfaction score is rated right above Smithfield, and is preceded by Mondelez International North America.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Ingredion | 95% |
![]() | Bunge | 85% |
![]() | DSM | 82% |
![]() | Mondelez International North America | 79% |
![]() | Cargill | 77% |
![]() | Smithfield | 71% |
![]() | Conagra Brands | 70% |
![]() | COFCO | 60% |
![]() | SunOpta | 60% |
![]() | Mosaic Company | 0% |
In the Food and Beverages industry, Cargill's Customer Satisfaction score is rated right above Mars, and is preceded by PepsiCo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Coca-Cola Company | 87% |
![]() | Starbucks | 84% |
![]() | Red Bull | 82% |
![]() | Chick-fil-A | 81% |
![]() | Hershey Company | 80% |
![]() | PepsiCo | 79% |
![]() | Cargill | 77% |
![]() | Mars | 74% |
![]() | McDonald's | 72% |
Cargill has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Cargill's overall Customer Service score rated by its users and customers.
Wayzata, MN
http://www.cargill.com/
1-800-227-4455
Cargill's Customer Service score was rated highest by customers ages 51-55, and rated lowest by customers ages 18-25.
Female customers rated Cargill's Customer Service score 0.1 stars higher than Male customers.
Cargill's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 4.1 | Native American | 4.1 |
Other 4.2 | Other | 4.2 |
Cargill's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.2 | 36-40 | 4.2 |
41-45 3.9 | 41-45 | 3.9 |
46-50 4 | 46-50 | 4 |
51-55 4.7 | 51-55 | 4.7 |
61-65 4.5 | 61-65 | 4.5 |
Cargill's Customer Service score was rated the highest by customers who have used Cargill's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Cargill's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Fishing and Farming industry customers.
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Compared to its competitors, Cargill's Customer Service score is rated right above Mondelez International North America, and is preceded by Ingredion.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Bunge | 4.3/5 |
![]() | Ingredion | 4.1/5 |
![]() | Cargill | 3.9/5 |
![]() | Mondelez International North America | 3.9/5 |
![]() | DSM | 3.8/5 |
![]() | COFCO | 3.7/5 |
![]() | Conagra Brands | 3.7/5 |
![]() | Smithfield | 3.5/5 |
![]() | SunOpta | 3/5 |
![]() | Mosaic Company | N/A |
In the Food and Beverages industry, Cargill's Customer Service score is rated right above Hershey Company, and is preceded by Red Bull.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | Starbucks | 4.1/5 |
![]() | The Coca-Cola Company | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Cargill | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Mars | 3.9/5 |
![]() | PepsiCo | 3.8/5 |
![]() | McDonald's | 3.6/5 |
Cargill has a 4.2/5 stars for its overall company culture rated by their employees

Cargill scored a 26 for Net Promoter Score and a 18 for Employee Net Promoter Score. NPS gauges how likely a customer of Cargill would recommend the brand to a friend. ENPS measures how likely Cargill employees would recommend working at Cargill to a friend.
| 55% | Promoters |
|---|---|
| 16% | Passive |
| 29% | Detractors |
| 49% | Promoters |
|---|---|
| 20% | Passive |
| 31% | Detractors |
Cargill is ranked #297 in the Global Top 100 Brands. It ranks just behind Duracell and just ahead of Workday.
Cargill is ranked #26 in the Food and Beverages Industry. It ranks just behind Jamba Juice and just ahead of California Pizza Kitchen.
| RANK | COMPANY | Location | |
|---|---|---|---|
24 | ![]() | ADM | Chicago, IL |
25 | ![]() | Jamba Juice | Frisco, TX |
26 | ![]() | Cargill | Wayzata, MN |
27 | ![]() | California Pizza Kitchen | Los Angeles, CA |
28 | ![]() | Darden Restaurants | Orlando, FL |
29 | ![]() | Diageo | London, AR |
30 | ![]() | Olive Garden Italian Restaurants |