47
NPS
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COFCO
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About COFCO's Brand
COFCO is the largest supplier of diversified products and services in the agricultural products and food industry in China. Among its major competitors, COFCO is ranked in 2nd place for NPS while Suedzucker is 1st, and Bunge is 3rd.
Brand at a Glance
54%
Customer Loyalty
3.5/5
Product Quality
3.9/5
Pricing
3.7/5
Customer Service
COFCO Ranking
- #1 / 4 of its competitors
COFCO NPS
COFCO's Net Promoter Score (NPS) is a 47 with 62% Promoters, 23% Passives, and 15% Detractors. Net Promoter Score tracks whether COFCO's customers would recommend using the product based on a scale of -100 to 100.
COFCO Overall NPS
| 62% | Promoters |
|---|---|
| 23% | Passives |
| 15% | Detractors |
COFCO NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2020 100 | Jun 2020 | 100 |
Jun 2021 100 | Jun 2021 | 100 |
Aug 2021 33 | Aug 2021 | 33 |
Sep 2021 25 | Sep 2021 | 25 |
Jun 2022 20 | Jun 2022 | 20 |
Aug 2022 0 | Aug 2022 | 0 |
Sep 2022 36 | Sep 2022 | 36 |
Jan 2023 42 | Jan 2023 | 42 |
Apr 2024 46 | Apr 2024 | 46 |
How Other Brands Compare
COFCO is ranked first for NPS among its competitors. Bunge and Cargill come in second and third, with Agrivida coming in at #4.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
COFCO NPS by Gender
COFCO's NPS was rated 0 by Male customers on Comparably.
Male
0
COFCO's NPS was rated by Male customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Female
N/A
COFCO's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
COFCO NPS by Usage
COFCO's NPS was rated 0 points by customers who have used COFCO's products/services for Less than 1 Year.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
COFCO NPS vs. Competitors
Compared to its competitors, COFCO's NPS is rated right above Bunge, and is preceded by Suedzucker.
| COMPANY | NPS Score | |
|---|---|---|
 | Suedzucker | 100 |
| COFCO | 47 |
 | Bunge | 35 |
 | Cargill | 26 |
 | Archer | N/A |
COFCO Customer Reviews
Out of the 2 COFCO customer reviews 1 was positive and 1 was constructive. COFCO customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
COFCO Customer Loyalty
54%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
54% of COFCO users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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COFCO Customer Loyalty Score by Gender
COFCO's Customer Loyalty score was rated 70 by Male customers on Comparably.
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Male
70%
Yes
Female
N/A
Yes
COFCO Customer Loyalty Score by Usage
COFCO's Customer Loyalty score was rated 70% by customers who have used COFCO's products/services for Less than 1 Year.
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COFCO Customer Loyalty Score by Industry
COFCO's Customer Loyalty score was rated 70% by Tech industry customers.
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COFCO Customer Loyalty vs. Competitors
Compared to its competitors, COFCO's Customer Loyalty score is rated right above Archer, and is preceded by Cargill.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Suedzucker | 100% |
| Bunge | 86% |
| Cargill | 81% |
| COFCO | 54% |
| Archer | N/A |
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COFCO Product Quality
3.5/5
COFCO has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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COFCO Product Information
COFCO’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated COFCO's product the highest.
- Website
- http://cofco.com
- Company Size
- 10,000+ Employees
Industry
Tech
Biotech and Pharmaceuticals
Agriculture & Farming
Consumer Services
Food and Beverages
Healthcare
Quick Insights into COFCO Product Quality
COFCO's Product Quality score was rated highest by customers who have used COFCO's products/services for Less than 1 Year.
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Ranked COFCO Product Quality the Highest
COFCO Product Quality Score by Gender
COFCO's Product Quality score was rated 3.8 by Male customers on Comparably.
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Male
3.8/5
Female
N/A
COFCO Product Quality Score by Usage
COFCO's Product Quality score was rated 3.8 stars by customers who have used COFCO's products/services for Less than 1 Year.
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COFCO Product Quality Score by Industry
COFCO's Product Quality score was rated 3.8 stars by Tech industry customers.
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COFCO Product Quality vs. Competitors
Compared to its competitors, COFCO's Product Quality score is rated right above Archer, and is preceded by Cargill.
| COMPANY | Product Quality Score | |
|---|---|---|
| Suedzucker | 5/5 |
| Bunge | 4.4/5 |
| Cargill | 4/5 |
| COFCO | 3.5/5 |
| Archer | N/A |
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COFCO Pricing
COFCO ROI & Value For Money
3.9/5
COFCO has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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COFCO Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into COFCO ROI
COFCO's ROI score was rated highest by Male customers.
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Ranked COFCO ROI the Highest
COFCO ROI Score by Gender
COFCO's ROI score was rated 3.8 by Male customers on Comparably.
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Male
3.8/5
Female
N/A
COFCO ROI Score by Usage
COFCO's ROI score was rated 3.6 stars by customers who have used COFCO's products/services for Less than 1 Year.
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COFCO ROI Score by Industry
COFCO's ROI score was rated 3.6 stars by Tech industry customers.
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COFCO Pricing vs. Competitors
Compared to its competitors, COFCO's ROI score is rated right above Cargill, and is preceded by Bunge.
| COMPANY | Pricing Score | |
|---|---|---|
| Suedzucker | 5/5 |
| Bunge | 4.1/5 |
| COFCO | 3.9/5 |
| Cargill | 3.8/5 |
| Archer | N/A |
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COFCO Customer Satisfaction (CSAT)
COFCO Customer Satisfaction (CSAT) Score
60 / 100
COFCO has an overall Customer Satisfaction score of 60 rated by its users and customers.
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Very Satisfied
30%
Satisfied
30%
Neither Satisfied nor Dissatisfied
40%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into COFCO Customer Satisfaction
COFCO's Customer Satisfaction score was rated highest by customers who have used COFCO's products/services for Less than 1 Year.
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Ranked COFCO Customer Satisfaction the Highest
COFCO Customer Satisfaction Score by Gender
COFCO's Customer Satisfaction score was rated 67 by Male customers on Comparably.
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67 / 100
MaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
COFCO Customer Satisfaction Score by Usage
COFCO's Customer Satisfaction score was rated 67 points by customers who have used COFCO's products/services for Less than 1 Year.
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COFCO Customer Satisfaction Score by Industry
COFCO's Customer Satisfaction score was rated 67 points by Tech industry customers.
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}COFCO Customer Satisfaction vs. Competitors
Compared to its competitors, COFCO's Customer Satisfaction score is rated right above Suedzucker, and is preceded by Cargill.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Bunge | 85% |
| Cargill | 77% |
| COFCO | 60% |
| Suedzucker | 0% |
| Archer | 0% |
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COFCO Customer Service
3.7/5
COFCO has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About COFCO's Customer Service
Address
Berlin, MD China
Website
http://cofco.com
Phone Number
86-10-8500-6688
Quick Insights into COFCO Customer Service
COFCO's Customer Service score was rated highest by Male customers.
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Ranked COFCO Customer Service the Highest
COFCO Customer Service Score by Gender
COFCO's Customer Service score was rated 3.8 by Male customers on Comparably.
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Male
3.8/5
Female
N/A
COFCO Customer Service Score by Usage
COFCO's Customer Service score was rated 3.6 stars by customers who have used COFCO's products/services for Less than 1 Year.
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COFCO Customer Service Score by Industry
COFCO's Customer Service score was rated 3.6 stars by Tech industry customers.
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COFCO Customer Service vs. Competitors
Compared to its competitors, COFCO's Customer Service score is rated right above Archer, and is preceded by Cargill.
| COMPANY | Customer Service Score | |
|---|---|---|
| Suedzucker | 5/5 |
| Bunge | 4.3/5 |
| Cargill | 3.9/5 |
| COFCO | 3.7/5 |
| Archer | N/A |
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COFCO as an Employer
4.6/5
COFCO has a 4.6/5 stars for its overall company culture rated by their employees
bottom
30%
Consumer vs. Employees
COFCO scored a 47 for Net Promoter Score and a 12 for Employee Net Promoter Score. NPS gauges how likely a customer of COFCO would recommend the brand to a friend. ENPS measures how likely COFCO employees would recommend working at COFCO to a friend.
Net Promoter Score
47
NPS Score
| 62% | Promoters |
|---|---|
| 23% | Passive |
| 15% | Detractors |
Employee Net Promoter Score
12
eNPS Score
| 37% | Promoters |
|---|---|
| 38% | Passive |
| 25% | Detractors |
