

Mondelez International empowers people to snack right in over 150 countries around the world. We're leading the future of snacking with iconic global and local brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. We are one of the largest snack companies in the world with global net revenues of $25.9 billion and net earnings of $3.4 billion in 2018. We make and sell primarily snacks, including biscuits (cookies, crackers and salted snacks), chocolate, gum & candy as well as various cheese & grocery and powdered beverage products. Mondelez International North America’s brand is ranked #988 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Mondelez International North America. When compared to other organizations within the Food and Beverages industry, Mondelez International North America is ranked #82. Among its major competitors, Mondelez International North America is ranked in 4th place for NPS while pladis Global is 1st, and Hershey Company is 2nd.Their current market cap is $76.69B

Ms. Dana Anderson has been Chief Marketing Officer at Media Link, LLC since April 24, 2017. Ms. Anderson served as Chief Marketing Officer and Senior Vice President of Mondelez International, Inc since September 2014. She served as Senior Vice President of Communication, Marketing & Strategy of Mondelez International, Inc. (also known as, Kraft Foods Inc.) since February 2009 until September 2014. Ms. Anderson served as President and Chief Executive Officer of DDB Chicago, Inc. and FCB Chicago. She also served as the President and Chief Executive Officer of Chicago office at DDB Worldwide Communications Group Inc. until August 2007. Ms. Anderson has been a Director of Elias Arts, LLC since November 26, 2007. She also serves as a Board Member of the Off The Street Club and the Chicagoland Chamber of Commerce. She served as a Director of Association of National Advertisers Inc. Ms. Anderson is a member of The Chicago Network and the Economic Club of Chicago and a frequent guest lecturer having spoken most recently at the Retail Advertising Conference, The Women's Leadership Conference at the Conference Board and George Washington University, as well as Northwestern University, Medill and Kellogg Schools, University of Chicago, Darden, University of Colorado and Harvard University. Ms. Anderson has earned many honors including Business Insider's Top 10 CMO's, Advertising Club of New York Advertising Person of the Year and 100 Most Influential Women in Advertising by Ad Age and She Runs It's (formerly AWNY) 'Women of the Year' and Changing the Game award.
Mondelez International North America's Net Promoter Score (NPS) is a 31 with 52% Promoters, 27% Passives, and 21% Detractors. Net Promoter Score tracks whether Mondelez International North America's customers would recommend using the product based on a scale of -100 to 100.
| 52% | Promoters |
|---|---|
| 27% | Passives |
| 21% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2022 35 | Dec 2022 | 35 |
Jan 2023 34 | Jan 2023 | 34 |
Feb 2023 34 | Feb 2023 | 34 |
Mar 2023 34 | Mar 2023 | 34 |
May 2023 32 | May 2023 | 32 |
Aug 2023 32 | Aug 2023 | 32 |
Sep 2023 33 | Sep 2023 | 33 |
Oct 2023 32 | Oct 2023 | 32 |
Feb 2024 31 | Feb 2024 | 31 |
Mar 2024 31 | Mar 2024 | 31 |
Aug 2024 31 | Aug 2024 | 31 |
Jan 2025 31 | Jan 2025 | 31 |
Mondelez International North America is ranked third for NPS among its competitors. Hershey Company and Unilever come in first and second, with Johnson & Johnson coming in at #4. Among those competitors, it is the second most valued company behind Johnson & Johnson.
![]() Mondelez International North America | ![]() Hershey Company | ![]() Unilever | ![]() Johnson & Johnson | |
| Global Ranking | #988 | #42 | #69 | #89 |
| NPS | 31 | 35 | 31 | 26 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $76.69B | $30.98B | $7.12B | $428.68B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Mondelez International North America's NPS 39 points higher than Male customers.
Mondelez International North America's NPS was rated 19 by Male customers on Comparably.
Mondelez International North America's NPS was rated 58 by Female customers on Comparably.
Mondelez International North America's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 60 | Caucasian | 60 |
Hispanic or Latino 75 | Hispanic or Latino | 75 |
African American/Black 0 | African American/Black | 0 |
Asian or Pacific Islander 80 | Asian or Pacific Islander | 80 |
Other 49 | Other | 49 |
Mondelez International North America's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Mondelez International North America's NPS was rated the highest by customers who have used Mondelez International North America's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years 60 | 1 to 2 Years | 60 |
2 to 5 Years 100 | 2 to 5 Years | 100 |
5 to 10 Years 18 | 5 to 10 Years | 18 |
Over 10 Years 49 | Over 10 Years | 49 |
Compared to its competitors, Mondelez International North America's NPS is rated right above Johnson & Johnson, and is preceded by Unilever.
| COMPANY | NPS Score | |
|---|---|---|
![]() | pladis Global | 100 |
![]() | Hershey Company | 35 |
![]() | Unilever | 31 |
![]() | Mondelez International North America | 31 |
![]() | Johnson & Johnson | 26 |
![]() | Cargill | 26 |
![]() | PepsiCo | 24 |
![]() | The Kraft Group | 19 |
![]() | Conagra Brands | 6 |
In the Food and Beverages industry, Mondelez International North America's NPS is rated right above Starbucks, and is preceded by Hershey Company.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Chick-fil-A | 55 |
![]() | Red Bull | 42 |
![]() | The Coca-Cola Company | 39 |
![]() | Hershey Company | 35 |
![]() | Mondelez International North America | 31 |
![]() | Starbucks | 30 |
![]() | Mars | 27 |
![]() | PepsiCo | 24 |
![]() | McDonald's | 19 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of Mondelez International North America users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Mondelez International North America's Customer Loyalty score 8% higher than Male customers.
Mondelez International North America's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
Mondelez International North America's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 85% | 18-25 | 85% |
26-30 100% | 26-30 | 100% |
36-40 70% | 36-40 | 70% |
41-45 85% | 41-45 | 85% |
Mondelez International North America's Customer Loyalty score was rated the highest by customers who have used Mondelez International North America's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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Mondelez International North America's Customer Loyalty score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Manufacturing and Machinery industry customers.
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Compared to its competitors, Mondelez International North America's Customer Loyalty score is rated right above The Kraft Group, and is preceded by Conagra Brands.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | pladis Global | 100% |
![]() | Unilever | 84% |
![]() | PepsiCo | 82% |
![]() | Hershey Company | 81% |
![]() | Cargill | 81% |
![]() | Johnson & Johnson | 79% |
![]() | Conagra Brands | 79% |
![]() | Mondelez International North America | 78% |
![]() | The Kraft Group | 65% |
In the Food and Beverages industry, Mondelez International North America's Customer Loyalty score is rated right above Starbucks, and is preceded by McDonald's.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Chick-fil-A | 87% |
![]() | The Coca-Cola Company | 85% |
![]() | PepsiCo | 82% |
![]() | Red Bull | 81% |
![]() | Hershey Company | 81% |
![]() | McDonald's | 79% |
![]() | Mondelez International North America | 78% |
![]() | Starbucks | 78% |
![]() | Mars | 78% |
Mondelez International North America has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Mondelez International North America’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Mondelez International North America's product the highest. Reviewers from the Architecture and Planning industry rated Mondelez International North America the lowest at 2.9.
Mondelez International North America's Product Quality score was rated highest by customers who have used Mondelez International North America's products/services for 2 to 5 Years, and rated lowest by customers from the Architecture and Planning industry.
Female customers rated Mondelez International North America's Product Quality score 0.5 stars higher than Male customers.
Mondelez International North America's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.8 | Asian or Pacific Islander | 4.8 |
Other 3.9 | Other | 3.9 |
Mondelez International North America's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.5 | 26-30 | 4.5 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.6 | 41-45 | 3.6 |
Mondelez International North America's Product Quality score was rated the highest by customers who have used Mondelez International North America's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Mondelez International North America's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Mondelez International North America's Product Quality score is rated right above Conagra Brands, and is preceded by PepsiCo.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | pladis Global | 5/5 |
![]() | Unilever | 4.2/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Cargill | 4/5 |
![]() | PepsiCo | 4/5 |
![]() | Mondelez International North America | 4/5 |
![]() | Conagra Brands | 3.9/5 |
![]() | The Kraft Group | 3.6/5 |
In the Food and Beverages industry, Mondelez International North America's Product Quality score is rated right above McDonald's, and is preceded by PepsiCo.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | The Coca-Cola Company | 4.2/5 |
![]() | Red Bull | 4.2/5 |
![]() | Starbucks | 4.1/5 |
![]() | Hershey Company | 4.1/5 |
![]() | Mars | 4/5 |
![]() | PepsiCo | 4/5 |
![]() | Mondelez International North America | 4/5 |
![]() | McDonald's | 3.7/5 |
Mondelez International North America has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Mondelez International North America.
Mondelez International North America's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Architecture and Planning industry.
Female customers rated Mondelez International North America's ROI score 0.7 stars higher than Male customers.
Mondelez International North America's ROI score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Hispanic or Latino 4.5 | Hispanic or Latino | 4.5 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4.4 | Asian or Pacific Islander | 4.4 |
Other 3.8 | Other | 3.8 |
Mondelez International North America's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.3 | 26-30 | 4.3 |
36-40 4 | 36-40 | 4 |
41-45 3.1 | 41-45 | 3.1 |
Mondelez International North America's ROI score was rated the highest by customers who have used Mondelez International North America's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Mondelez International North America's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Mondelez International North America's ROI score is rated right above PepsiCo, and is preceded by Cargill.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | pladis Global | 5/5 |
![]() | Unilever | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Johnson & Johnson | 3.9/5 |
![]() | Cargill | 3.8/5 |
![]() | Mondelez International North America | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Conagra Brands | 3.7/5 |
![]() | The Kraft Group | 3.5/5 |
In the Food and Beverages industry, Mondelez International North America's ROI score is rated right above Mars, and is preceded by Red Bull.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Chick-fil-A | 4.1/5 |
![]() | The Coca-Cola Company | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Red Bull | 3.8/5 |
![]() | Mondelez International North America | 3.8/5 |
![]() | Mars | 3.8/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Starbucks | 3.6/5 |
![]() | McDonald's | 3.6/5 |
Mondelez International North America has an overall Customer Satisfaction score of 79 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Mondelez International North America's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by Other customers.
Female customers rated Mondelez International North America's Customer Satisfaction score 22 points higher than Male customers.
Very Satisfied | 44% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 0% | |
Very Dissatisfied | 11% |
Very Satisfied | 44% | |
|---|---|---|
Satisfied | 56% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Mondelez International North America's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Mondelez International North America's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
Mondelez International North America's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
Mondelez International North America's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Mondelez International North America's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
Mondelez International North America's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 89% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 36-40 | 100% |
Mondelez International North America's Customer Satisfaction score was rated the highest by customers who have used Mondelez International North America's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Mondelez International North America's Customer Satisfaction score was rated 67 points by Accounting industry customers.
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}Compared to its competitors, Mondelez International North America's Customer Satisfaction score is rated right above PepsiCo, and is preceded by Hershey Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | pladis Global | 100% |
![]() | Unilever | 85% |
![]() | Hershey Company | 80% |
![]() | Mondelez International North America | 79% |
![]() | PepsiCo | 79% |
![]() | Johnson & Johnson | 78% |
![]() | Cargill | 77% |
![]() | The Kraft Group | 73% |
![]() | Conagra Brands | 70% |
In the Food and Beverages industry, Mondelez International North America's Customer Satisfaction score is rated right above PepsiCo, and is preceded by Hershey Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | The Coca-Cola Company | 87% |
![]() | Starbucks | 84% |
![]() | Red Bull | 82% |
![]() | Chick-fil-A | 81% |
![]() | Hershey Company | 80% |
![]() | Mondelez International North America | 79% |
![]() | PepsiCo | 79% |
![]() | Mars | 74% |
![]() | McDonald's | 72% |
Mondelez International North America has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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Chicago, IL 60607
http://www.mondelezinternational.com/
847-943-4000
Mondelez International North America's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by customers from the Architecture and Planning industry.
Female customers rated Mondelez International North America's Customer Service score 0.5 stars higher than Male customers.
Mondelez International North America's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Hispanic or Latino 4.6 | Hispanic or Latino | 4.6 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 3.7 | Other | 3.7 |
Mondelez International North America's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.2 | 26-30 | 4.2 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.4 | 41-45 | 3.4 |
Mondelez International North America's Customer Service score was rated the highest by customers who have used Mondelez International North America's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.
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Mondelez International North America's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Architecture and Planning industry customers.
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Compared to its competitors, Mondelez International North America's Customer Service score is rated right above PepsiCo, and is preceded by Hershey Company.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | pladis Global | 5/5 |
![]() | Unilever | 4/5 |
![]() | Johnson & Johnson | 4/5 |
![]() | Cargill | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Mondelez International North America | 3.9/5 |
![]() | PepsiCo | 3.8/5 |
![]() | Conagra Brands | 3.7/5 |
![]() | The Kraft Group | 3.5/5 |
In the Food and Beverages industry, Mondelez International North America's Customer Service score is rated right above Hershey Company, and is preceded by Red Bull.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Chick-fil-A | 4.3/5 |
![]() | Starbucks | 4.1/5 |
![]() | The Coca-Cola Company | 4/5 |
![]() | Red Bull | 4/5 |
![]() | Mondelez International North America | 3.9/5 |
![]() | Hershey Company | 3.9/5 |
![]() | Mars | 3.9/5 |
![]() | PepsiCo | 3.8/5 |
![]() | McDonald's | 3.6/5 |
Mondelez International North America has a 4.5/5 stars for its overall company culture rated by their employees

In the Top 5% of Similar Sized Companies on Comparably.





Mondelez International North America scored a 31 for Net Promoter Score and a 25 for Employee Net Promoter Score. NPS gauges how likely a customer of Mondelez International North America would recommend the brand to a friend. ENPS measures how likely Mondelez International North America employees would recommend working at Mondelez International North America to a friend.
| 52% | Promoters |
|---|---|
| 27% | Passive |
| 21% | Detractors |
| 45% | Promoters |
|---|---|
| 35% | Passive |
| 20% | Detractors |
Mondelez International North America is ranked #988 in the Global Top 100 Brands. It ranks just behind Reliance and just ahead of Wix.com.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
986 | ![]() | Planned Parenthood | ![]() | Alexis McGill Johnson | Health and Wellness |
987 | ![]() | Reliance | ![]() | Mukesh Ambani | Energy and Manufacturing |
988 | ![]() | Mondelez International North America | ![]() | Dirk van de Put | Food and Beverages |
989 | ![]() | Wix.com | ![]() | Avishai Abrahami | Tech |
990 | ![]() | Burlington Coat Factory | ![]() | Thomas Kingsbury | Retail |
991 | ![]() | J.M. Smucker Company | ![]() | Mark Smucker | Consumer Goods |
992 | ![]() | First National Bank | ![]() | Vincent Delie Jr. | Banking and Financial Services |
Mondelez International North America is ranked #82 in the Food and Beverages Industry. It ranks just behind Foodpanda and just ahead of J.M. Smucker Company .
| RANK | COMPANY | Location | |
|---|---|---|---|
80 | ![]() | Engro Foods | |
81 | ![]() | Foodpanda | |
82 | ![]() | Mondelez International North America | Chicago, IL |
83 | ![]() | J.M. Smucker Company | Orrville, OH |
84 | ![]() | McCormick & Company | Sparks Glencoe, MD |
85 | ![]() | Nando's | |
86 | ![]() | Taylor Farms | Salinas, CA |