19
NPS
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The Kraft Group
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About The Kraft Group's Brand
The Kraft Group is a major player in the world of business. As a holding company with the network and capital resources of a large global Among its major competitors, The Kraft Group is ranked in 2nd place for NPS while Mondelez International North America is 1st, and Aberdeen Asset Management is 3rd.
Brand at a Glance
65%
Customer Loyalty
3.6/5
Product Quality
3.5/5
Pricing
3.5/5
Customer Service
The Kraft Group Ranking
- #2 / 4 of its competitors
The Kraft Group NPS
The Kraft Group's Net Promoter Score (NPS) is a 19 with 55% Promoters, 9% Passives, and 36% Detractors. Net Promoter Score tracks whether The Kraft Group's customers would recommend using the product based on a scale of -100 to 100.
The Kraft Group Overall NPS
| 55% | Promoters |
|---|---|
| 9% | Passives |
| 36% | Detractors |
The Kraft Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 4 | Jan 2023 | 4 |
Mar 2023 0 | Mar 2023 | 0 |
May 2023 3 | May 2023 | 3 |
Jul 2023 9 | Jul 2023 | 9 |
Aug 2023 12 | Aug 2023 | 12 |
Jan 2024 14 | Jan 2024 | 14 |
Feb 2024 10 | Feb 2024 | 10 |
Mar 2024 17 | Mar 2024 | 17 |
Jul 2024 19 | Jul 2024 | 19 |
Oct 2024 18 | Oct 2024 | 18 |
Dec 2024 22 | Dec 2024 | 22 |
Jan 2026 18 | Jan 2026 | 18 |
How Other Brands Compare
The Kraft Group is ranked second for NPS among its competitors. Mondelez International North America and Aberdeen Asset Management come in first and third, with Emergent Capital coming in at #4.
The Kraft Group |  Mondelez International North America |  Aberdeen Asset Management |  Emergent Capital | |
| Global Ranking | #- | #988 | #- | #- |
| NPS | 19 | 31 | 0 | - |
| Valuation Updated every 24 hours for public companies | - | $76.69B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
The Kraft Group NPS by Gender
Female customers rated The Kraft Group's NPS 17 points higher than Male customers.
Male
50
The Kraft Group's NPS was rated 50 by Male customers on Comparably.
75%
Promoters
0%
Passives
25%
Detractors
Female
67
The Kraft Group's NPS was rated 67 by Female customers on Comparably.
67%
Promoters
33%
Passives
0%
Detractors
The Kraft Group NPS by Ethnicity
The Kraft Group's NPS was rated 60 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 60 | Caucasian | 60 |
The Kraft Group NPS vs. Competitors
Compared to its competitors, The Kraft Group's NPS is rated right above Aberdeen Asset Management, and is preceded by Mondelez International North America.
| COMPANY | NPS Score | |
|---|---|---|
| Mondelez International North America | 31 |
| The Kraft Group | 19 |
| Aberdeen Asset Management | 0 |
The Kraft Group Customer Reviews
Out of the 2 The Kraft Group customer reviews 2 were positive and 0 were constructive. The Kraft Group customer reviews reflect that all customers have a favorable experience using the products/services of the company.
The Kraft Group Customer Loyalty
65%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of The Kraft Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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The Kraft Group Customer Loyalty Score by Gender
Female customers rated The Kraft Group's Customer Loyalty score 45% higher than Male customers.
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Male
55%
Yes
Female
100%
Yes
The Kraft Group Customer Loyalty Score by Ethnicity
The Kraft Group's Customer Loyalty score was rated 64% by Caucasian customers on Comparably.
% who answered "Yes"
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64
out of 100
Caucasian
The Kraft Group Customer Loyalty vs. Competitors
Compared to its competitors, The Kraft Group's Customer Loyalty score is rated right above Aberdeen Asset Management, and is preceded by Mondelez International North America.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Mondelez International North America | 78% |
| The Kraft Group | 65% |
| Aberdeen Asset Management | N/A |
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The Kraft Group Product Quality
3.6/5
The Kraft Group has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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The Kraft Group Product Information
The Kraft Group’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- http://www.thekraftgroup.com
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Sports & Entertainment
Quick Insights into The Kraft Group Product Quality
The Kraft Group's Product Quality score was rated highest by Caucasian customers, and rated lowest by Female customers.
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Ranked The Kraft Group Product Quality the Highest
Ranked The Kraft Group Product Quality the Lowest
The Kraft Group Product Quality Score by Gender
Male customers rated The Kraft Group's Product Quality score 0.4 stars higher than Female customers.
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Male
4.7/5
Female
4.3/5
The Kraft Group Product Quality Score by Ethnicity
The Kraft Group's Product Quality score was rated 4.8 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
The Kraft Group Product Quality vs. Competitors
Compared to its competitors, The Kraft Group's Product Quality score is rated right above Aberdeen Asset Management, and is preceded by Mondelez International North America.
| COMPANY | Product Quality Score | |
|---|---|---|
| Mondelez International North America | 4/5 |
| The Kraft Group | 3.6/5 |
| Aberdeen Asset Management | N/A |
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The Kraft Group Pricing
The Kraft Group ROI & Value For Money
3.5/5
The Kraft Group has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Quick Insights into The Kraft Group ROI
The Kraft Group's ROI score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked The Kraft Group ROI the Highest
Ranked The Kraft Group ROI the Lowest
The Kraft Group ROI Score by Gender
Female customers rated The Kraft Group's ROI score 0.4 stars higher than Male customers.
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Male
3.9/5
Female
4.3/5
The Kraft Group ROI Score by Ethnicity
The Kraft Group's ROI score was rated 4.1 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
The Kraft Group Pricing vs. Competitors
Compared to its competitors, The Kraft Group's ROI score is rated right above Aberdeen Asset Management, and is preceded by Mondelez International North America.
| COMPANY | Pricing Score | |
|---|---|---|
| Mondelez International North America | 3.8/5 |
| The Kraft Group | 3.5/5 |
| Aberdeen Asset Management | N/A |
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The Kraft Group Customer Satisfaction (CSAT)
The Kraft Group Customer Satisfaction (CSAT) Score
73 / 100
The Kraft Group has an overall Customer Satisfaction score of 73 rated by its users and customers.
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Very Satisfied
46%
Satisfied
27%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
8%
Very Dissatisfied
8%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into The Kraft Group Customer Satisfaction
The Kraft Group's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by Male customers.
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Ranked The Kraft Group Customer Satisfaction the Highest
Ranked The Kraft Group Customer Satisfaction the Lowest
The Kraft Group Customer Satisfaction Score by Gender
The Kraft Group's Customer Satisfaction score was rated 100 by both Female and Male customers on Comparably.
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100 / 100
MaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 25% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
100 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
The Kraft Group Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
The Kraft Group's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
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100 / 100
Very Satisfied
80%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
The Kraft Group Customer Satisfaction vs. Competitors
Compared to its competitors, The Kraft Group's Customer Satisfaction score is rated right above Aberdeen Asset Management, and is preceded by Mondelez International North America.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Mondelez International North America | 79% |
| The Kraft Group | 73% |
| Aberdeen Asset Management | 0% |
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The Kraft Group Customer Service
3.5/5
The Kraft Group has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About The Kraft Group's Customer Service
Address
One Patriot Place, Boxborough, MA 02035
Website
http://www.thekraftgroup.com
Quick Insights into The Kraft Group Customer Service
The Kraft Group's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked The Kraft Group Customer Service the Highest
Ranked The Kraft Group Customer Service the Lowest
The Kraft Group Customer Service Score by Gender
Female customers rated The Kraft Group's Customer Service score 0.3 stars higher than Male customers.
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Male
4/5
Female
4.3/5
The Kraft Group Customer Service Score by Ethnicity
The Kraft Group's Customer Service score was rated 4.2 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
The Kraft Group Customer Service vs. Competitors
Compared to its competitors, The Kraft Group's Customer Service score is rated right above Aberdeen Asset Management, and is preceded by Mondelez International North America.
| COMPANY | Customer Service Score | |
|---|---|---|
| Mondelez International North America | 3.9/5 |
| The Kraft Group | 3.5/5 |
| Aberdeen Asset Management | N/A |
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The Kraft Group as an Employer
2.8/5
The Kraft Group has a 2.8/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
The Kraft Group scored a 19 for Net Promoter Score and a -14 for Employee Net Promoter Score. NPS gauges how likely a customer of The Kraft Group would recommend the brand to a friend. ENPS measures how likely The Kraft Group employees would recommend working at The Kraft Group to a friend.
Net Promoter Score
19
NPS Score
| 55% | Promoters |
|---|---|
| 9% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
-14
eNPS Score
| 37% | Promoters |
|---|---|
| 12% | Passive |
| 51% | Detractors |
