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KFC is

Ranked

#39

Top Brands for Gen Z

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KFC

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KFC

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KFC is ranked #39 in Top Brands for Gen Z
Awards & Recognition

About KFC's Brand

The Kentucky Fried Chicken Foundation, a 501(c)3 non-profit organization, believes in a world where educational opportunities. KFC’s brand is ranked #130 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of KFC. When compared to other organizations within the Food and Beverages industry, KFC is ranked #10. Among its major competitors, KFC is ranked in 3rd place for NPS while Chick-fil-A is 1st, and McDonald's is 2nd. Overall, KFC has a neutral social sentiment, when analyzing social media channels and online mentions.Their current valuation is $32.95B

Brand at a Glance

80%

Customer Loyalty

3.5/5

Product Quality

3.3/5

Pricing

3.4/5

Customer Service

KFC CMO

Nick Chavez

KFC Ranking

^#39 in Top Brands for Gen Z
^#10 in Food and Beverages
^#3 / 4 of its competitors

KFC NPS

KFC's Net Promoter Score (NPS) is a 7 with 44% Promoters, 19% Passives, and 37% Detractors. Net Promoter Score tracks whether KFC's customers would recommend using the product based on a scale of -100 to 100.

KFC Overall NPS

NPS

44%	Promoters
19%	Passives
37%	Detractors

KFC NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 8	Feb 2025	8
Mar 2025 8	Mar 2025	8
Apr 2025 8	Apr 2025	8
May 2025 8	May 2025	8
Jun 2025 8	Jun 2025	8
Jul 2025 8	Jul 2025	8
Aug 2025 8	Aug 2025	8
Sep 2025 8	Sep 2025	8
Oct 2025 8	Oct 2025	8
Nov 2025 8	Nov 2025	8
Dec 2025 8	Dec 2025	8
Jan 2026 8	Jan 2026	8

How Other Brands Compare

KFC is ranked third for NPS among its competitors. Chick-fil-A and McDonald's come in first and second, with Jack in the Box coming in at #4. Among those competitors, it is the third most valued company behind McDonald's.

	KFC	Chick-fil-A	McDonald's	Jack in the Box
Global Ranking	#130	#3	#85	#278
NPS	7	55	19	-7
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	Neutral
Valuation Updated every 24 hours for public companies	$32.95B	-	$167.91B	$2.26B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

KFC NPS by Gender

Female customers rated KFC's NPS 3 points higher than Male customers.

Male

KFC's NPS was rated 1 by Male customers on Comparably.

42%

Promoters

17%

Passives

41%

Detractors

Female

KFC's NPS was rated 4 by Female customers on Comparably.

42%

Promoters

20%

Passives

38%

Detractors

KFC NPS by Ethnicity

KFC's NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -48	Caucasian	-48
Hispanic or Latino -27	Hispanic or Latino	-27
African American/Black 21	African American/Black	21
Asian or Pacific Islander 12	Asian or Pacific Islander	12
Native American -34	Native American	-34
Other 10	Other	10

KFC NPS by Age

KFC's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

100

Summary

Age

Promoters

Passives

Detractors

18-25

53%

26%

21%

26-30

40%

20%

40%

31-35

46%

13%

41%

36-40

27%

17%

56%

41-45

36%

55%

46-50

24%

68%

51-55

16%

13%

71%

56-60

91%

61-65

13%

87%

66+

23%

72%

KFC NPS by Usage

KFC's NPS was rated the highest by customers who have used KFC's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -12	Less than 1 Year	-12
1 to 2 Years 4	1 to 2 Years	4
2 to 5 Years 26	2 to 5 Years	26
5 to 10 Years 20	5 to 10 Years	20
Over 10 Years -11	Over 10 Years	-11

KFC NPS vs. Competitors

Compared to its competitors, KFC's NPS is rated right above Jack in the Box, and is preceded by McDonald's.

COMPANY		NPS Score
	Chick-fil-A	55
	McDonald's	19
	KFC	7
	Jack in the Box	-7
	Wendy's	-13

KFC NPS vs Companies in Food and Beverages

In the Food and Beverages industry, KFC's NPS is rated right below McDonald's.

COMPANY		NPS Score
	Chick-fil-A	55
	Red Bull	42
	The Coca-Cola Company	39
	Hershey Company	35
	Starbucks	30
	Mars	27
	PepsiCo	24
	McDonald's	19
	KFC	7

KFC Customer Reviews

Out of the 252 KFC customer reviews 183 were positive and 69 were constructive. KFC customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

KFC Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of KFC users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

80%

20%

KFC Customer Loyalty Score by Gender

Male customers rated KFC's Customer Loyalty score 2% higher than Female customers.

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Male

80%

Yes

Female

78%

Yes

KFC Customer Loyalty Score by Ethnicity

KFC's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Native American customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

KFC Customer Loyalty Score by Age

KFC's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 80%	18-25	80%
26-30 82%	26-30	82%
31-35 86%	31-35	86%
36-40 70%	36-40	70%
41-45 83%	41-45	83%
46-50 73%	46-50	73%
51-55 76%	51-55	76%
56-60 68%	56-60	68%
61-65 78%	61-65	78%
66+ 75%	66+	75%

KFC Customer Loyalty Score by Usage

KFC's Customer Loyalty score was rated the highest by customers who have used KFC's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	57%
1 to 2 Years	77%
2 to 5 Years	82%
5 to 10 Years	79%
Over 10 Years	81%

KFC Customer Loyalty Score by Industry

KFC's Customer Loyalty score was rated the highest by Civic and Social Organization industry customers, and the lowest by Travel and Hospitality industry customers.

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Tech	81%
Accounting	84%
Aerospace and Aviation	71%
Fashion and Beauty	79%
Architecture and Planning	69%
Arts and Entertainment	71%
Automotive and Transportation	78%
Banking and Financial Services	74%
Beverage, Wine and Spirits	55%
Biotech and Pharmaceuticals	64%
Business and Consumer Services	82%
Business Supplies and Equipment	68%
Chemicals	86%
Civic and Social Organization	100%
Commercial Real Estate	70%
Computer Hardware	100%
Construction	66%
Consulting	80%
Consumer Electronics	70%
Consumer Goods	80%
Consumer Services	74%
Education	80%
Environmental Services	100%
Events Services	82%
Facilities Services	78%
Fishing and Farming	55%
Furniture	70%
Government and Public Policy	95%
Healthcare, Hospitals and Medicine	67%
Hospitality	84%
Import and Export	70%
Insurance	82%
International Trade and Development	78%
Legal	89%
Travel and Hospitality	49%
Logistics and Supply Chain	80%
Manufacturing and Machinery	78%
Marketing, Advertising and Research	69%
Mechanical, Civil or Industrial Engineering	91%
Media and Entertainment	100%
Military and Defense	82%
Mining and Metals	82%
Non-Profit	89%
Energy and Manufacturing	82%
Politics	100%
Professional Services	100%
Public Relations and Communications	100%
Public Safety	100%
Real Estate	100%
Restaurants	84%
Retail	74%
Security and Investigations	85%
Telecommunications	100%
Transportation	66%
Utilities	100%
Warehousing	64%

KFC Customer Loyalty vs. Competitors

Compared to its competitors, KFC's Customer Loyalty score is rated right above McDonald's, and is preceded by Chick-fil-A.

COMPANY		Customer Loyalty Score
	Chick-fil-A	87%
	KFC	80%
	McDonald's	79%
	Jack in the Box	77%
	Wendy's	76%

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Customer Loyalty for Other Food and Beverages Brands

In the Food and Beverages industry, KFC's Customer Loyalty score is rated right above McDonald's, and is preceded by Hershey Company.

COMPANY		Customer Loyalty Score
	Chick-fil-A	87%
	The Coca-Cola Company	85%
	PepsiCo	82%
	Red Bull	81%
	Hershey Company	81%
	KFC	80%
	McDonald's	79%
	Starbucks	78%
	Mars	78%

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KFC Product Quality

3.5/5

KFC has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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KFC Product Information

KFC’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Events Services industry rated KFC's product the highest. Reviewers from the Import and Export industry rated KFC the lowest at 4.

Website: http://www.kfc.com/

Company Size: 10,000+ Employees

Industry

Ecommerce and Marketplaces

Food and Beverages

Quick Insights into KFC Product Quality

KFC's Product Quality score was rated highest by customers from the Events Services industry, and rated lowest by customers from the Transportation industry.

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Ranked KFC Product Quality the Highest

Events Services	4.8
18-25	4
1 to 2 Years	3.8

Ranked KFC Product Quality the Lowest

Native American	2.2
61-65	1.5
Transportation	1.5

KFC Product Quality Score by Gender

KFC's Product Quality score was rated 3.3 by both Female and Male customers on Comparably.

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Male

3.3/5

Female

3.3/5

KFC Product Quality Score by Ethnicity

KFC's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 2.2	Caucasian	2.2
Hispanic or Latino 2.9	Hispanic or Latino	2.9
African American/Black 3.4	African American/Black	3.4
Asian or Pacific Islander 3.8	Asian or Pacific Islander	3.8
Native American 2.2	Native American	2.2
Other 3.5	Other	3.5

KFC Product Quality Score by Age

KFC's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 4	18-25	4
26-30 3.4	26-30	3.4
31-35 3.2	31-35	3.2
36-40 2.8	36-40	2.8
41-45 2.7	41-45	2.7
46-50 2.3	46-50	2.3
51-55 2.2	51-55	2.2
56-60 1.5	56-60	1.5
61-65 1.5	61-65	1.5
66+ 2	66+	2

KFC Product Quality Score by Usage

KFC's Product Quality score was rated the highest by customers who have used KFC's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.3
1 to 2 Years	3.8
2 to 5 Years	3.8
5 to 10 Years	3.8
Over 10 Years	2.9

KFC Product Quality Score by Industry

KFC's Product Quality score was rated the highest by Events Services industry customers, and the lowest by Transportation industry customers.

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Tech	3.4
Accounting	3.9
Aerospace and Aviation	2.9
Fashion and Beauty	4.2
Architecture and Planning	3.3
Arts and Entertainment	3.2
Automotive and Transportation	2.3
Banking and Financial Services	3
Beverage, Wine and Spirits	2.7
Biotech and Pharmaceuticals	2.2
Business and Consumer Services	3.7
Business Supplies and Equipment	3.5
Chemicals	2.7
Civic and Social Organization	2.8
Commercial Real Estate	2.8
Computer Hardware	3.9
Construction	1.6
Consulting	2.8
Consumer Electronics	1.6
Consumer Goods	3.1
Consumer Services	3
Education	3.9
Environmental Services	1.6
Events Services	4.8
Facilities Services	2.1
Fishing and Farming	2.7
Furniture	2.3
Government and Public Policy	3.1
Healthcare, Hospitals and Medicine	2.1
Hospitality	3.6
Import and Export	4
Insurance	2.1
International Trade and Development	4.2
Legal	3.9
Travel and Hospitality	4
Logistics and Supply Chain	4.2
Manufacturing and Machinery	3.5
Marketing, Advertising and Research	3.9
Mechanical, Civil or Industrial Engineering	2.6
Media and Entertainment	3.2
Military and Defense	3.7
Mining and Metals	4.1
Non-Profit	4
Energy and Manufacturing	3.2
Politics	3.2
Professional Services	1.5
Public Relations and Communications	4.5
Public Safety	1.5
Real Estate	4.7
Restaurants	2.8
Retail	2.9
Security and Investigations	3.8
Telecommunications	3.2
Transportation	1.5
Utilities	3.1
Warehousing	3.2

KFC Product Quality vs. Competitors

Compared to its competitors, KFC's Product Quality score is rated right above Jack in the Box, and is preceded by McDonald's.

COMPANY		Product Quality Score
	Chick-fil-A	4.3/5
	McDonald's	3.7/5
	KFC	3.5/5
	Jack in the Box	3.1/5
	Wendy's	3/5

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Product Quality for Other Food and Beverages Brands

In the Food and Beverages industry, KFC's Product Quality score is rated right below McDonald's.

COMPANY		Product Quality Score
	Chick-fil-A	4.3/5
	The Coca-Cola Company	4.2/5
	Red Bull	4.2/5
	Starbucks	4.1/5
	Hershey Company	4.1/5
	Mars	4/5
	PepsiCo	4/5
	McDonald's	3.7/5
	KFC	3.5/5

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KFC Pricing

KFC ROI & Value For Money

3.3/5

KFC has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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KFC Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Events Services industry. The users from the Environmental Services industry think that they had the lowest ROI from KFC.

Quick Insights into KFC ROI

KFC's ROI score was rated highest by customers from the Events Services industry, and rated lowest by customers from the Transportation industry.

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Ranked KFC ROI the Highest

Events Services	4.7
18-25	3.6
2 to 5 Years	3.5

Ranked KFC ROI the Lowest

Caucasian	2.1
61-65	1.5
Transportation	1.5

KFC ROI Score by Gender

KFC's ROI score was rated 3.1 by both Female and Male customers on Comparably.

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Male

3.1/5

Female

3.1/5

KFC ROI Score by Ethnicity

KFC's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 2.1	Caucasian	2.1
Hispanic or Latino 2.7	Hispanic or Latino	2.7
African American/Black 3.3	African American/Black	3.3
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Native American 2.2	Native American	2.2
Other 3.1	Other	3.1

KFC ROI Score by Age

KFC's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 3.6	18-25	3.6
26-30 3.2	26-30	3.2
31-35 3.1	31-35	3.1
36-40 2.8	36-40	2.8
41-45 2.7	41-45	2.7
46-50 2.4	46-50	2.4
51-55 2.1	51-55	2.1
56-60 1.5	56-60	1.5
61-65 1.5	61-65	1.5
66+ 2	66+	2

KFC ROI Score by Usage

KFC's ROI score was rated the highest by customers who have used KFC's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3
1 to 2 Years	3.3
2 to 5 Years	3.5
5 to 10 Years	3.3
Over 10 Years	2.8

KFC ROI Score by Industry

KFC's ROI score was rated the highest by Events Services industry customers, and the lowest by Transportation industry customers.

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Tech	3
Accounting	3.5
Aerospace and Aviation	2.8
Fashion and Beauty	3.6
Architecture and Planning	3.1
Arts and Entertainment	3
Automotive and Transportation	2.6
Banking and Financial Services	2.9
Beverage, Wine and Spirits	2.9
Biotech and Pharmaceuticals	2.2
Business and Consumer Services	3.5
Business Supplies and Equipment	3.1
Chemicals	2.5
Civic and Social Organization	2.8
Commercial Real Estate	2.8
Computer Hardware	3.1
Construction	1.7
Consulting	2.6
Consumer Electronics	2.5
Consumer Goods	2.8
Consumer Services	2.7
Education	3.5
Environmental Services	1.5
Events Services	4.7
Facilities Services	1.5
Fishing and Farming	2.9
Furniture	4
Government and Public Policy	3.2
Healthcare, Hospitals and Medicine	1.9
Hospitality	3.5
Import and Export	3.5
Insurance	1.5
International Trade and Development	3.5
Legal	3.1
Travel and Hospitality	3.8
Logistics and Supply Chain	3.1
Manufacturing and Machinery	2.9
Marketing, Advertising and Research	3.7
Mechanical, Civil or Industrial Engineering	2.4
Media and Entertainment	2.7
Military and Defense	3.3
Mining and Metals	4.1
Non-Profit	3.4
Energy and Manufacturing	3.3
Politics	3.1
Professional Services	1.5
Public Relations and Communications	4.2
Public Safety	1.6
Real Estate	3.9
Restaurants	2.8
Retail	2.7
Security and Investigations	3.6
Telecommunications	3.3
Transportation	1.5
Utilities	3.3
Warehousing	3.6

KFC Pricing vs. Competitors

Compared to its competitors, KFC's ROI score is rated right above Jack in the Box, and is preceded by McDonald's.

COMPANY		Pricing Score
	Chick-fil-A	4.1/5
	McDonald's	3.6/5
	KFC	3.3/5
	Jack in the Box	3.1/5
	Wendy's	2.8/5

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ROI for Other Food and Beverages Brands

In the Food and Beverages industry, KFC's ROI score is rated right below McDonald's.

COMPANY		Pricing Score
	Chick-fil-A	4.1/5
	The Coca-Cola Company	3.9/5
	Hershey Company	3.9/5
	Red Bull	3.8/5
	Mars	3.8/5
	PepsiCo	3.8/5
	Starbucks	3.6/5
	McDonald's	3.6/5
	KFC	3.3/5

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KFC Customer Satisfaction (CSAT)

KFC Customer Satisfaction (CSAT) Score

67 / 100

KFC has an overall Customer Satisfaction score of 67 rated by its users and customers.

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Very Satisfied	34%
Satisfied	33%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	5%
Very Dissatisfied	19%

Very Satisfied

34%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

19%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into KFC Customer Satisfaction

KFC's Customer Satisfaction score was rated highest by customers from the Import and Export industry, and rated lowest by customers from the Transportation industry.

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Ranked KFC Customer Satisfaction the Highest

Import and Export	100%
18-25	83%
2 to 5 Years	81%

Ranked KFC Customer Satisfaction the Lowest

Caucasian	33%
56-60	8%
Transportation	0%

KFC Customer Satisfaction Score by Gender

Female customers rated KFC's Customer Satisfaction score 4 points higher than Male customers.

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60 / 100

Male

	Very Satisfied	34%
	Satisfied	26%
	Neither Satisfied nor Dissatisfied	8%
	Dissatisfied	7%
	Very Dissatisfied	25%

64 / 100

Female

	Very Satisfied	29%
	Satisfied	35%
	Neither Satisfied nor Dissatisfied	8%
	Dissatisfied	4%
	Very Dissatisfied	24%

KFC Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

KFC's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.

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33 / 100

Very Satisfied	16%
Satisfied	17%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	8%
Very Dissatisfied	49%

Very Satisfied

16%

Satisfied

17%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

49%

CSAT according to Hispanic or Latino

KFC's Customer Satisfaction (CSAT) score was rated 53% according to Hispanic or Latino users and customers.

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53 / 100

Very Satisfied	30%
Satisfied	23%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	0%
Very Dissatisfied	38%

Very Satisfied

30%

Satisfied

23%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

38%

CSAT according to African American/Black

KFC's Customer Satisfaction (CSAT) score was rated 70% according to African American/Black users and customers.

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70 / 100

Very Satisfied	41%
Satisfied	29%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	5%
Very Dissatisfied	18%

Very Satisfied

41%

Satisfied

29%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

18%

CSAT according to Asian or Pacific Islander

KFC's Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.

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75 / 100

Very Satisfied	33%
Satisfied	42%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	5%
Very Dissatisfied	11%

Very Satisfied

33%

Satisfied

42%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

11%

CSAT according to Native American

KFC's Customer Satisfaction (CSAT) score was rated 38% according to Native American users and customers.

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38 / 100

Very Satisfied	29%
Satisfied	9%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	8%
Very Dissatisfied	54%

Very Satisfied

29%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

54%

CSAT according to Other

KFC's Customer Satisfaction (CSAT) score was rated 70% according to Other users and customers.

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70 / 100

Very Satisfied	34%
Satisfied	36%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	3%
Very Dissatisfied	21%

Very Satisfied

34%

Satisfied

36%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

21%

KFC Customer Satisfaction Score by Age

KFC's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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100

Breakdown

Age

Score

18-25

83%

26-30

64%

31-35

64%

36-40

47%

41-45

48%

46-50

38%

51-55

23%

56-60

61-65

12%

66+

24%

KFC Customer Satisfaction Score by Usage

KFC's Customer Satisfaction score was rated the highest by customers who have used KFC's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	62
1 to 2 Years	73
2 to 5 Years	81
5 to 10 Years	74
Over 10 Years	50

KFC Customer Satisfaction Score by Industry

KFC's Customer Satisfaction score was rated the highest by Import and Export industry customers, and the lowest by Transportation industry customers.

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{
	"title": "KFC Customer Satisfaction Score by Industry",
	"text": "KFC's Customer Satisfaction score was rated the highest by Import and Export industry customers, and the lowest by Transportation industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 58,
			"stars": 0,
			"csatScore": 58,
			"text": "KFC's Customer Satisfaction score is  rated by Tech customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 58
		},
		{
			"label": "Accounting",
			"groupId": 495,
			"score": 77,
			"stars": 0,
			"csatScore": 77,
			"text": "KFC's Customer Satisfaction score is  rated by Accounting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 77
		},
		{
			"label": "Aerospace and Aviation",
			"groupId": 496,
			"score": 46,
			"stars": 0,
			"csatScore": 46,
			"text": "KFC's Customer Satisfaction score is  rated by Aerospace and Aviation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 46
		},
		{
			"label": "Fashion and Beauty",
			"groupId": 497,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "KFC's Customer Satisfaction score is  rated by Fashion and Beauty customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 46,
			"stars": 0,
			"csatScore": 46,
			"text": "KFC's Customer Satisfaction score is  rated by Architecture and Planning customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 46
		},
		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 62,
			"stars": 0,
			"csatScore": 62,
			"text": "KFC's Customer Satisfaction score is  rated by Arts and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 62
		},
		{
			"label": "Automotive and Transportation",
			"groupId": 500,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "KFC's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 69,
			"stars": 0,
			"csatScore": 69,
			"text": "KFC's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 69
		},
		{
			"label": "Beverage, Wine and Spirits",
			"groupId": 502,
			"score": 43,
			"stars": 0,
			"csatScore": 43,
			"text": "KFC's Customer Satisfaction score is  rated by Beverage, Wine and Spirits customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 43
		},
		{
			"label": "Biotech and Pharmaceuticals",
			"groupId": 503,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "KFC's Customer Satisfaction score is  rated by Biotech and Pharmaceuticals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 77,
			"stars": 0,
			"csatScore": 77,
			"text": "KFC's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 77
		},
		{
			"label": "Business Supplies and Equipment",
			"groupId": 505,
			"score": 82,
			"stars": 0,
			"csatScore": 82,
			"text": "KFC's Customer Satisfaction score is  rated by Business Supplies and Equipment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 82
		},
		{
			"label": "Chemicals",
			"groupId": 506,
			"score": 46,
			"stars": 0,
			"csatScore": 46,
			"text": "KFC's Customer Satisfaction score is  rated by Chemicals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 46
		},
		{
			"label": "Civic and Social Organization",
			"groupId": 507,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "KFC's Customer Satisfaction score is  rated by Civic and Social Organization customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Commercial Real Estate",
			"groupId": 508,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "KFC's Customer Satisfaction score is  rated by Commercial Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Computer Hardware",
			"groupId": 509,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "KFC's Customer Satisfaction score is  rated by Computer Hardware customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 27,
			"stars": 0,
			"csatScore": 27,
			"text": "KFC's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 27
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 51,
			"stars": 0,
			"csatScore": 51,
			"text": "KFC's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 51
		},
		{
			"label": "Consumer Electronics",
			"groupId": 512,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "KFC's Customer Satisfaction score is  rated by Consumer Electronics customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 62,
			"stars": 0,
			"csatScore": 62,
			"text": "KFC's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 62
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "KFC's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 78,
			"stars": 0,
			"csatScore": 78,
			"text": "KFC's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 78
		},
		{
			"label": "Events Services",
			"groupId": 517,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "KFC's Customer Satisfaction score is  rated by Events Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Facilities Services",
			"groupId": 518,
			"score": 25,
			"stars": 0,
			"csatScore": 25,
			"text": "KFC's Customer Satisfaction score is  rated by Facilities Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 25
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 64,
			"stars": 0,
			"csatScore": 64,
			"text": "KFC's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 64
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 37,
			"stars": 0,
			"csatScore": 37,
			"text": "KFC's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 37
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 72,
			"stars": 0,
			"csatScore": 72,
			"text": "KFC's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 72
		},
		{
			"label": "Import and Export",
			"groupId": 524,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "KFC's Customer Satisfaction score is  rated by Import and Export customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 20,
			"stars": 0,
			"csatScore": 20,
			"text": "KFC's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 20
		},
		{
			"label": "International Trade and Development",
			"groupId": 528,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "KFC's Customer Satisfaction score is  rated by International Trade and Development customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "KFC's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Travel and Hospitality",
			"groupId": 530,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "KFC's Customer Satisfaction score is  rated by Travel and Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 86,
			"stars": 0,
			"csatScore": 86,
			"text": "KFC's Customer Satisfaction score is  rated by Logistics and Supply Chain customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 86
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "KFC's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "KFC's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Mechanical, Civil or Industrial Engineering",
			"groupId": 536,
			"score": 38,
			"stars": 0,
			"csatScore": 38,
			"text": "KFC's Customer Satisfaction score is  rated by Mechanical, Civil or Industrial Engineering customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 38
		},
		{
			"label": "Media and Entertainment",
			"groupId": 537,
			"score": 83,
			"stars": 0,
			"csatScore": 83,
			"text": "KFC's Customer Satisfaction score is  rated by Media and Entertainment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 83
		},
		{
			"label": "Military and Defense",
			"groupId": 538,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "KFC's Customer Satisfaction score is  rated by Military and Defense customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 80
		},
		{
			"label": "Mining and Metals",
			"groupId": 539,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "KFC's Customer Satisfaction score is  rated by Mining and Metals customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 63,
			"stars": 0,
			"csatScore": 63,
			"text": "KFC's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 63
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "KFC's Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Politics",
			"groupId": 547,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "KFC's Customer Satisfaction score is  rated by Politics customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "KFC's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Public Relations and Communications",
			"groupId": 550,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "KFC's Customer Satisfaction score is  rated by Public Relations and Communications customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Public Safety",
			"groupId": 551,
			"score": 20,
			"stars": 0,
			"csatScore": 20,
			"text": "KFC's Customer Satisfaction score is  rated by Public Safety customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 20
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 100,
			"stars": 0,
			"csatScore": 100,
			"text": "KFC's Customer Satisfaction score is  rated by Real Estate customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 100
		},
		{
			"label": "Restaurants",
			"groupId": 558,
			"score": 54,
			"stars": 0,
			"csatScore": 54,
			"text": "KFC's Customer Satisfaction score is  rated by Restaurants customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 54
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 44,
			"stars": 0,
			"csatScore": 44,
			"text": "KFC's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 44
		},
		{
			"label": "Security and Investigations",
			"groupId": 560,
			"score": 66,
			"stars": 0,
			"csatScore": 66,
			"text": "KFC's Customer Satisfaction score is  rated by Security and Investigations customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 66
		},
		{
			"label": "Telecommunications",
			"groupId": 564,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "KFC's Customer Satisfaction score is  rated by Telecommunications customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Transportation",
			"groupId": 567,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "KFC's Customer Satisfaction score is  rated by Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Warehousing",
			"groupId": 570,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "KFC's Customer Satisfaction score is  rated by Warehousing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		}
	]
}

Tech	58
Accounting	77
Aerospace and Aviation	46
Fashion and Beauty	86
Architecture and Planning	46
Arts and Entertainment	62
Automotive and Transportation	50
Banking and Financial Services	69
Beverage, Wine and Spirits	43
Biotech and Pharmaceuticals	25
Business and Consumer Services	77
Business Supplies and Equipment	82
Chemicals	46
Civic and Social Organization	40
Commercial Real Estate	67
Computer Hardware	67
Construction	27
Consulting	51
Consumer Electronics	33
Consumer Goods	62
Consumer Services	60
Education	78
Events Services	75
Facilities Services	25
Government and Public Policy	64
Healthcare, Hospitals and Medicine	37
Hospitality	72
Import and Export	100
Insurance	20
International Trade and Development	100
Legal	50
Travel and Hospitality	83
Logistics and Supply Chain	86
Manufacturing and Machinery	75
Marketing, Advertising and Research	83
Mechanical, Civil or Industrial Engineering	38
Media and Entertainment	83
Military and Defense	80
Mining and Metals	75
Non-Profit	63
Energy and Manufacturing	60
Politics	60
Professional Services	0
Public Relations and Communications	100
Public Safety	20
Real Estate	100
Restaurants	54
Retail	44
Security and Investigations	66
Telecommunications	60
Transportation	0
Warehousing	50

KFC Customer Satisfaction vs. Competitors

Compared to its competitors, KFC's Customer Satisfaction score is rated right above Jack in the Box, and is preceded by McDonald's.

COMPANY		Customer Satisfaction (CSAT) Score
	Chick-fil-A	81%
	McDonald's	72%
	KFC	67%
	Jack in the Box	55%
	Wendy's	55%

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Customer Satisfaction for Other Food and Beverages Brands

In the Food and Beverages industry, KFC's Customer Satisfaction score is rated right below McDonald's.

COMPANY		Customer Satisfaction (CSAT) Score
	The Coca-Cola Company	87%
	Starbucks	84%
	Red Bull	83%
	Chick-fil-A	81%
	Hershey Company	80%
	PepsiCo	79%
	Mars	74%
	McDonald's	72%
	KFC	67%

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KFC Customer Service

3.4/5

KFC has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About KFC's Customer Service

Address

Louisville, KY

Website

http://www.kfc.com/

Phone Number

502-874-8300

Quick Insights into KFC Customer Service

KFC's Customer Service score was rated highest by customers from the Events Services industry, and rated lowest by customers from the Transportation industry.

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Ranked KFC Customer Service the Highest

Events Services	4.5
18-25	3.7
1 to 2 Years	3.6

Ranked KFC Customer Service the Lowest

Caucasian	2.1
61-65	1.5
Transportation	1.5

KFC Customer Service Score by Gender

KFC's Customer Service score was rated 3.1 by both Female and Male customers on Comparably.

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Male

3.1/5

Female

3.1/5

KFC Customer Service Score by Ethnicity

KFC's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.1	Caucasian	2.1
Hispanic or Latino 2.6	Hispanic or Latino	2.6
African American/Black 3.3	African American/Black	3.3
Asian or Pacific Islander 3.5	Asian or Pacific Islander	3.5
Native American 2.3	Native American	2.3
Other 3.2	Other	3.2

KFC Customer Service Score by Age

KFC's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 3.7	18-25	3.7
26-30 3.2	26-30	3.2
31-35 3.1	31-35	3.1
36-40 2.7	36-40	2.7
41-45 2.6	41-45	2.6
46-50 2.5	46-50	2.5
51-55 2.1	51-55	2.1
56-60 1.5	56-60	1.5
61-65 1.5	61-65	1.5
66+ 1.9	66+	1.9

KFC Customer Service Score by Usage

KFC's Customer Service score was rated the highest by customers who have used KFC's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.2
1 to 2 Years	3.6
2 to 5 Years	3.6
5 to 10 Years	3.5
Over 10 Years	2.8

KFC Customer Service Score by Industry

KFC's Customer Service score was rated the highest by Events Services industry customers, and the lowest by Transportation industry customers.

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Tech	3.1
Accounting	3.6
Aerospace and Aviation	2.9
Fashion and Beauty	3.3
Architecture and Planning	3.2
Arts and Entertainment	3
Automotive and Transportation	2.6
Banking and Financial Services	2.7
Beverage, Wine and Spirits	2.7
Biotech and Pharmaceuticals	2.4
Business and Consumer Services	3.5
Business Supplies and Equipment	2.9
Chemicals	3.1
Civic and Social Organization	2.5
Commercial Real Estate	2.6
Computer Hardware	4
Construction	1.6
Consulting	2.6
Consumer Electronics	2
Consumer Goods	3
Consumer Services	2.8
Education	3.6
Environmental Services	1.5
Events Services	4.5
Facilities Services	1.6
Fishing and Farming	3.5
Furniture	2.3
Government and Public Policy	2.9
Healthcare, Hospitals and Medicine	2.2
Hospitality	3.6
Import and Export	3.6
Insurance	2
International Trade and Development	4.2
Legal	3.8
Travel and Hospitality	3.7
Logistics and Supply Chain	4.1
Manufacturing and Machinery	3.1
Marketing, Advertising and Research	3.7
Mechanical, Civil or Industrial Engineering	2.8
Media and Entertainment	2.9
Military and Defense	3.1
Mining and Metals	4.3
Non-Profit	3.9
Energy and Manufacturing	3.3
Politics	3.2
Professional Services	1.5
Public Relations and Communications	4.1
Public Safety	1.6
Real Estate	3.6
Restaurants	2.8
Retail	2.6
Security and Investigations	3.7
Telecommunications	2.9
Transportation	1.5
Utilities	2.3
Warehousing	3.2

KFC Customer Service vs. Competitors

Compared to its competitors, KFC's Customer Service score is rated right above Jack in the Box, and is preceded by McDonald's.

COMPANY		Customer Service Score
	Chick-fil-A	4.3/5
	McDonald's	3.6/5
	KFC	3.4/5
	Jack in the Box	3.1/5
	Wendy's	2.9/5

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Customer Service for Other Food and Beverages Brands

In the Food and Beverages industry, KFC's Customer Service score is rated right below McDonald's.

COMPANY		Customer Service Score
	Chick-fil-A	4.3/5
	Starbucks	4.1/5
	The Coca-Cola Company	4/5
	Red Bull	4/5
	Hershey Company	3.9/5
	Mars	3.9/5
	PepsiCo	3.8/5
	McDonald's	3.6/5
	KFC	3.4/5

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KFC as an Employer

2.7/5

KFC has a 2.7/5 stars for its overall company culture rated by their employees

bottom

20%

CEO of KFC

Sabir Sami

In the Bottom 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

KFC scored a 7 for Net Promoter Score and a -28 for Employee Net Promoter Score. NPS gauges how likely a customer of KFC would recommend the brand to a friend. ENPS measures how likely KFC employees would recommend working at KFC to a friend.

Net Promoter Score

NPS Score

44%	Promoters
19%	Passive
37%	Detractors

Employee Net Promoter Score

-28

eNPS Score

30%	Promoters
12%	Passive
58%	Detractors

Global Ranking Snapshot

KFC is ranked #130 in the Global Top 100 Brands. It ranks just behind Bloomberg and just ahead of Docusign.

RANK			INDUSTRY
128	Lowe's Home Improvement	Marvin Ellison	Retail
129	Bloomberg	Michael Bloomberg	Tech
130	KFC	Sabir Sami	Food and Beverages
131	Docusign	Allan Thygesen	Tech
132	Boeing	Dave Calhoun	Automotive and Transportation
133	Stripe	Patrick Collison	SaaS
134	Gap Inc.	Richard Dickson	Retail