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AB InBev is
Ranked
#9
in
Food and Beverages Brands
Brand Page
AB InBev
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AB InBev is ranked #9 in Food and Beverages Brands

About AB InBev's Brand

We are the world’s leading brewer bringing people together for a better world. For centuries, the experience of sharing a beer has brought people and cultures together. Even in our hyper-connected, always-on world, this simple act is as meaningful today as it was generations ago. We are committed to driving growth that leads to better living for more people in more places through brands and experiences that bring people together, through our dedication to brewing the best beer with the best ingredients, and through our commitment to helping farmers, retailers, entrepreneurs, and communities grow. AB InBev’s brand is ranked #114 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of AB InBev. When compared to other organizations within the Food and Beverages industry, AB InBev is ranked #9. Among its major competitors, AB InBev is ranked in 3rd place for NPS while Constellation is 1st, and The Boston Beer Company is 2nd. Overall, AB InBev has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $128.81B

Brand at a Glance

86%
Customer Loyalty
4.2/5
Product Quality
4.1/5
Pricing
4.1/5
Customer Service

AB InBev CMO
  AB InBev CMO

Miguel Patricio

Miguel Patricio serves as the Chief Marketing Officer of Anheuser-Busch InBev. Miguel started at Anheuser-Busch InBev in July of 2012. Miguel currently resides in the Greater New York City Area.

AB InBev Ranking

AB InBev NPS

AB InBev's Net Promoter Score (NPS) is a 44 with 65% Promoters, 14% Passives, and 21% Detractors. Net Promoter Score tracks whether AB InBev's customers would recommend using the product based on a scale of -100 to 100.

AB InBev Overall NPS

44
NPS
65%Promoters
14%Passives
21%Detractors
AB InBev Overall NPS

AB InBev NPS Trend

-100
-50
0
50
100
Feb 2021
36
Feb 202136
Mar 2021
39
Mar 202139
Apr 2021
40
Apr 202140
May 2021
42
May 202142
Jun 2021
42
Jun 202142
Aug 2021
44
Aug 202144
Oct 2021
43
Oct 202143
Nov 2021
43
Nov 202143
Dec 2021
43
Dec 202143
Apr 2022
43
Apr 202243
May 2022
42
May 202242
Jun 2022
44
Jun 202244

How Other Brands Compare

AB InBev is ranked third for NPS among its competitors. Constellation and The Boston Beer Company come in first and second, with MillerCoors coming in at #4. Among those competitors, it is the most valued company.

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AB InBev's Logo
AB InBev
MillerCoors' Logo
MillerCoors
Constellation's Logo
Constellation
The Boston Beer Company's Logo
The Boston Beer Company
Global Ranking#114#251#-#-
NPS44366056
Social Sentiment Calculated by analyzing social media and other online mentionsNeutral-NeutralPositive
Valuation Updated every 24 hours for public companies$128.81B$10.54B$43.31B$11.23B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

AB InBev NPS by Gender

Female customers rated AB InBev's NPS 23 points higher than Male customers.

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Male

60

AB InBev's NPS was rated 60 by Male customers on Comparably.

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80%
Promoters
0%
Passives
20%
Detractors

Female

83

AB InBev's NPS was rated 83 by Female customers on Comparably.

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83%
Promoters
17%
Passives
0%
Detractors

AB InBev NPS by Ethnicity

AB InBev's NPS was rated 50 points by Caucasian customers on Comparably.

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-100
-50
0
50
100
Caucasian
50
Caucasian50

AB InBev NPS by Age

AB InBev's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of AB InBev.
0
20
40
60
80
100
Promoters
83%
Passives
0%
Detractors
17%
18-2583%0%17%
Promoters
100%
Passives
0%
Detractors
0%
26-30100%0%0%
Promoters
50%
Passives
25%
Detractors
25%
41-4550%25%25%

AB InBev NPS by Usage

AB InBev's NPS was rated the highest by customers who have used AB InBev's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

Sign Up for Brand Profile PRO to get the full NPS by Usage data of AB InBev.
-100
-50
0
50
100
Less than 1 Year
50
Less than 1 Year50
1 to 2 Years
100
1 to 2 Years100
2 to 5 Years
75
2 to 5 Years75
5 to 10 Years
60
5 to 10 Years60
Over 10 Years
43
Over 10 Years43

AB InBev NPS vs. Competitors

Compared to its competitors, AB InBev's NPS is rated right above MillerCoors, and is preceded by The Boston Beer Company.

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AB InBev's Logo
VS
Constellation's Logo
The Boston Beer Company's Logo
MillerCoors' Logo
Pabst Brewing Co. Logo

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AB InBev NPS vs Companies in Food and Beverages

In the Food and Beverages industry, AB InBev's NPS is rated right above Hershey Company, and is preceded by Chick-fil-A.

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AB InBev's Logo
VS
Chick-fil-A's Logo
Hershey Company's Logo
Red Bull's Logo
The Coca-Cola Company's Logo
Starbucks' Logo
Mars' Logo
PepsiCo's Logo
McDonald's' Logo

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AB InBev Customer Reviews

What do you value most about this brand?
The people/ mgrs/ wholesalers people i deal with
Review from Tampa, FL / Male / Caucasian / 66+

AB InBev Customer Loyalty

86%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

86% of AB InBev users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

86
86%
14
14%
AB InBev Customer Loyalty

AB InBev Customer Loyalty Score by Gender

Female customers rated AB InBev's Customer Loyalty score 18% higher than Male customers.

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Male
82%
Yes
Female
100%
Yes

AB InBev Customer Loyalty Score by Ethnicity

AB InBev's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.

% who answered "Yes"

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78
out of 100
Caucasian

AB InBev Customer Loyalty Score by Age

AB InBev's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

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0
20%
40%
60%
80%
100%
18-25
85%
18-2585%
26-30
100%
26-30100%
41-45
78%
41-4578%

AB InBev Customer Loyalty Score by Usage

AB InBev's Customer Loyalty score was rated the highest by customers who have used AB InBev's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
78%
1 to 2 Years
100%
2 to 5 Years
100%
5 to 10 Years
82%
Over 10 Years
87%

AB InBev Customer Loyalty Score by Industry

AB InBev's Customer Loyalty score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Aerospace and Aviation industry customers.

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Aerospace and Aviation
70%
Beverage, Wine and Spirits
100%
Business and Consumer Services
100%

AB InBev Customer Loyalty vs. Competitors

Compared to its competitors, AB InBev's Customer Loyalty score is rated right above Constellation.

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AB InBev's Logo
VS
Constellation's Logo
MillerCoors' Logo
The Boston Beer Company's Logo
Pabst Brewing Co. Logo

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Customer Loyalty for Other Food and Beverages Brands

In the Food and Beverages industry, AB InBev's Customer Loyalty score is rated right above Hershey Company, and is preceded by Chick-fil-A.

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AB InBev's Logo
VS
Chick-fil-A's Logo
Hershey Company's Logo
The Coca-Cola Company's Logo
PepsiCo's Logo
Red Bull's Logo
McDonald's' Logo
Starbucks' Logo
Mars' Logo

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AB InBev Product Quality

4.2/5

AB InBev has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.

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AB InBev Product Information

AB InBev’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated AB InBev's product the highest. Reviewers from the Beverage, Wine and Spirits industry rated AB InBev the lowest at 3.8.

Website
https://www.ab-inbev.com/
Company Size
10,000+ Employees

Industry

Consumer Goods

Quick Insights into AB InBev Product Quality

AB InBev's Product Quality score was rated highest by customers who have used AB InBev's products/services for 1 to 2 Years, and rated lowest by customers ages 41-45.

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Ranked AB InBev Product Quality the Highest

1 to 2 Years
5
26-30
5
Aerospace and Aviation
4.6

Ranked AB InBev Product Quality the Lowest

Over 10 Years
4.1
Business and Consumer Services
3.8
41-45
3.2

AB InBev Product Quality Score by Gender

AB InBev's Product Quality score was rated 4.5 by both Female and Male customers on Comparably.

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Male

4.5/5

Female

4.5/5

AB InBev Product Quality Score by Ethnicity

AB InBev's Product Quality score was rated 3.9 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
3.9
Caucasian3.9

AB InBev Product Quality Score by Age

AB InBev's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

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0
1
2
3
4
5
18-25
4.6
18-254.6
26-30
5
26-305
41-45
3.2
41-453.2

AB InBev Product Quality Score by Usage

AB InBev's Product Quality score was rated the highest by customers who have used AB InBev's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
5
1 to 2 Years
5
2 to 5 Years
4.2
5 to 10 Years
4.1
Over 10 Years
4.1

AB InBev Product Quality Score by Industry

AB InBev's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Business and Consumer Services industry customers.

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Aerospace and Aviation
4.6
Beverage, Wine and Spirits
3.8
Business and Consumer Services
3.8

AB InBev Product Quality vs. Competitors

Compared to its competitors, AB InBev's Product Quality score is rated right above MillerCoors.

COMPANYProduct Quality Score
AB InBev4.2/5
MillerCoors4/5
Constellation3.8/5
The Boston Beer Company3.5/5
Pabst Brewing Co.N/A

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AB InBev's Logo
VS
MillerCoors' Logo
Constellation's Logo
The Boston Beer Company's Logo
Pabst Brewing Co. Logo

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Product Quality for Other Food and Beverages Brands

In the Food and Beverages industry, AB InBev's Product Quality score is rated right above PepsiCo, and is preceded by Mars.

COMPANYProduct Quality Score
Chick-fil-A4.5/5
Hershey Company4.4/5
Red Bull4.3/5
Starbucks4.2/5
The Coca-Cola Company4.2/5
Mars4.2/5
AB InBev4.2/5
PepsiCo4.1/5
McDonald's4/5

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AB InBev's Logo
VS
Chick-fil-A's Logo
Hershey Company's Logo
Red Bull's Logo
Starbucks' Logo
The Coca-Cola Company's Logo
Mars' Logo
PepsiCo's Logo
McDonald's' Logo

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AB InBev Pricing

AB InBev ROI & Value For Money

4.1/5

AB InBev has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.

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AB InBev Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from AB InBev.

Quick Insights into AB InBev ROI

AB InBev's ROI score was rated highest by customers who have used AB InBev's products/services for Less than 1 Year, and rated lowest by customers ages 41-45.

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Ranked AB InBev ROI the Highest

Less than 1 Year
5
26-30
4.8
Male
4.5

Ranked AB InBev ROI the Lowest

2 to 5 Years
3.7
Business and Consumer Services
3.5
41-45
3.4

AB InBev ROI Score by Gender

Male customers rated AB InBev's ROI score 0.4 stars higher than Female customers.

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Male

4.5/5

Female

4.1/5

AB InBev ROI Score by Ethnicity

AB InBev's ROI score was rated 3.7 stars by Caucasian customers on Comparably.

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0
1
2
3
4
5
Caucasian
3.7
Caucasian3.7

AB InBev ROI Score by Age

AB InBev's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

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0
1
2
3
4
5
18-25
4.6
18-254.6
26-30
4.8
26-304.8
41-45
3.4
41-453.4

AB InBev ROI Score by Usage

AB InBev's ROI score was rated the highest by customers who have used AB InBev's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
5
1 to 2 Years
4.9
2 to 5 Years
3.7
5 to 10 Years
3.9
Over 10 Years
4

AB InBev ROI Score by Industry

AB InBev's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Business and Consumer Services industry customers.

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Aerospace and Aviation
4.1
Beverage, Wine and Spirits
4.1
Business and Consumer Services
3.5

AB InBev Pricing vs. Competitors

Compared to its competitors, AB InBev's ROI score is rated right above The Boston Beer Company.

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AB InBev's Logo
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The Boston Beer Company's Logo
Constellation's Logo
MillerCoors' Logo
Pabst Brewing Co. Logo

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ROI for Other Food and Beverages Brands

In the Food and Beverages industry, AB InBev's ROI score is rated right above Hershey Company, and is preceded by Chick-fil-A.

COMPANYPricing Score
Chick-fil-A4.3/5
AB InBev4.1/5
Hershey Company4/5
PepsiCo3.9/5
The Coca-Cola Company3.9/5
Mars3.9/5
Red Bull3.8/5
McDonald's3.8/5
Starbucks3.7/5

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AB InBev's Logo
VS
Chick-fil-A's Logo
Hershey Company's Logo
PepsiCo's Logo
The Coca-Cola Company's Logo
Mars' Logo
Red Bull's Logo
McDonald's' Logo
Starbucks' Logo

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AB InBev Customer Satisfaction (CSAT)

AB InBev Customer Satisfaction (CSAT) Score

86 / 100

AB InBev has an overall Customer Satisfaction score of 86 rated by its users and customers.

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Very Satisfied72%
Satisfied14%
Neither Satisfied nor Dissatisfied14%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
72%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
0%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

AB InBev Customer Satisfaction vs. Competitors

Compared to its competitors, AB InBev's Customer Satisfaction score is rated right above Constellation.

COMPANYCustomer Satisfaction (CSAT) Score
AB InBev86%
Constellation80%
The Boston Beer Company60%
MillerCoors57%
Pabst Brewing Co.0%

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AB InBev's Logo
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Constellation's Logo
The Boston Beer Company's Logo
MillerCoors' Logo
Pabst Brewing Co. Logo

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Customer Satisfaction for Other Food and Beverages Brands

In the Food and Beverages industry, AB InBev's Customer Satisfaction score is rated right above Chick-fil-A, and is preceded by The Coca-Cola Company.

COMPANYCustomer Satisfaction (CSAT) Score
Starbucks88%
The Coca-Cola Company87%
AB InBev86%
Chick-fil-A86%
Hershey Company85%
Red Bull82%
McDonald's82%
PepsiCo78%
Mars71%

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AB InBev's Logo
VS
Starbucks' Logo
The Coca-Cola Company's Logo
Chick-fil-A's Logo
Hershey Company's Logo
Red Bull's Logo
McDonald's' Logo
PepsiCo's Logo
Mars' Logo

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AB InBev Customer Service

4.1/5

AB InBev has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.

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About AB InBev's Customer Service

Address

New York City, NY 63118


Website

https://www.ab-inbev.com/


Phone Number

321- 627-6111

Quick Insights into AB InBev Customer Service

AB InBev's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers from the Aerospace and Aviation industry.

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Ranked AB InBev Customer Service the Highest

26-30
4.6
1 to 2 Years
4.5
Male
4.2

Ranked AB InBev Customer Service the Lowest

2 to 5 Years
3.6
41-45
3.4
Aerospace and Aviation
3.3

AB InBev Customer Service Score by Gender

Male customers rated AB InBev's Customer Service score 0.1 stars higher than Female customers.

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Male

4.2/5

Female

4.1/5

AB InBev Customer Service Score by Ethnicity

AB InBev's Customer Service score was rated 3.7 stars by Caucasian customers on Comparably.

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0
20
40
60
80
100
Caucasian
3.7
Caucasian3.7

AB InBev Customer Service Score by Age

AB InBev's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

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0
20
40
60
80
100
18-25
4.1
18-254.1
26-30
4.6
26-304.6
41-45
3.4
41-453.4

AB InBev Customer Service Score by Usage

AB InBev's Customer Service score was rated the highest by customers who have used AB InBev's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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Less than 1 Year
4.4
1 to 2 Years
4.5
2 to 5 Years
3.6
5 to 10 Years
3.7
Over 10 Years
4

AB InBev Customer Service Score by Industry

AB InBev's Customer Service score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Aerospace and Aviation industry customers.

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Aerospace and Aviation
3.3
Beverage, Wine and Spirits
4
Business and Consumer Services
3.5

AB InBev Customer Service vs. Competitors

Compared to its competitors, AB InBev's Customer Service score is rated right above Constellation.

COMPANYCustomer Service Score
AB InBev4.1/5
Constellation4/5
The Boston Beer Company4/5
MillerCoors3.7/5
Pabst Brewing Co.N/A

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AB InBev's Logo
VS
Constellation's Logo
The Boston Beer Company's Logo
MillerCoors' Logo
Pabst Brewing Co. Logo

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Customer Service for Other Food and Beverages Brands

In the Food and Beverages industry, AB InBev's Customer Service score is rated right above Hershey Company, and is preceded by Starbucks.

COMPANYCustomer Service Score
Chick-fil-A4.5/5
Starbucks4.1/5
AB InBev4.1/5
Hershey Company4/5
Mars4/5
Red Bull4/5
The Coca-Cola Company4/5
PepsiCo4/5
McDonald's3.8/5

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AB InBev's Logo
VS
Chick-fil-A's Logo
Starbucks' Logo
Hershey Company's Logo
Mars' Logo
Red Bull's Logo
The Coca-Cola Company's Logo
PepsiCo's Logo
McDonald's' Logo

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AB InBev as an Employer

3.3/5

AB InBev has a 3.3/5 stars for its overall company culture rated by their employees

  AB InBev CEO
bottom
20%
CEO of AB InBev

In the Bottom 20% of Similar Sized Companies on Comparably.

Consumer vs. Employees

AB InBev scored a 44 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of AB InBev would recommend the brand to a friend. ENPS measures how likely AB InBev employees would recommend working at AB InBev to a friend.

Net Promoter Score

44
NPS Score
65%Promoters
14%Passive
21%Detractors

Employee Net Promoter Score

-34
eNPS Score
22%Promoters
22%Passive
56%Detractors

Global Ranking Snapshot

AB InBev is ranked #114 in the Global Top 100 Brands. It ranks just behind Levi Strauss & Co. and just ahead of Domino's Pizza.

RANKCOMPANYCEOINDUSTRY
112
General Mills Inc.  General Mills Inc. CEO
Jeff Harmening
Consumer Goods
113
Levi Strauss & Co.  Levi Strauss & Co. CEO
Charles Bergh
Fashion and Beauty
114
AB InBev  AB InBev CEO
Carlos Brito
Food and Beverages
115
Domino's Pizza  Domino's Pizza CEO
Richard Allison
Retail
116
Six Flags  Six Flags CEO
Michael Spanos
Media and Entertainment
117
National Football League (NFL)  National Football League (NFL) CEO
Media and Entertainment
118
CVS Health  CVS Health CEO
Karen S. Lynch
Health and Wellness

Food and Beverages Ranking Snapshot

AB InBev is ranked #9 in the Food and Beverages Industry. It ranks just behind PepsiCo and just ahead of KFC.

RANKCOMPANYLocation
7
McDonald's
Chicago, IL
8
PepsiCo
Purchase, NY
9
AB InBev
New York City, NY
10
KFC
Louisville, KY
11
Yum! Brands
Louisville, KY
12
Nestle USA
Arlington, VA
13
Sysco
Houston, TX