18
NPS
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AB InBev is ranked #9 in Food and Beverages Brands
AB InBev is ranked #9 in Food and Beverages Brands
About AB InBev's Brand
As the world's leading brewer, we are always looking to serve up new ways to meet life’s moments, dream big to move our industry forward and make a meaningful impact in the world. We are committed to building a future that everyone can celebrate and everyone can share. AB InBev’s brand is ranked #114 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of AB InBev. When compared to other organizations within the Food and Beverages industry, AB InBev is ranked #9. Among its major competitors, AB InBev is ranked in 4th place for NPS while Heineken is 1st, and Constellation is 2nd. Overall, AB InBev has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $128.81B
Brand at a Glance
79%
Customer Loyalty
3.7/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
AB InBev CMO
Miguel Patricio
Miguel Patricio serves as the Chief Marketing Officer of Anheuser-Busch InBev. Miguel started at Anheuser-Busch InBev in July of 2012. Miguel currently resides in the Greater New York City Area.
AB InBev Ranking
- #9 in Food and Beverages
- #4 / 4 of its competitors
AB InBev NPS
AB InBev's Net Promoter Score (NPS) is a 18 with 49% Promoters, 20% Passives, and 31% Detractors. Net Promoter Score tracks whether AB InBev's customers would recommend using the product based on a scale of -100 to 100.
AB InBev Overall NPS
| 49% | Promoters |
|---|---|
| 20% | Passives |
| 31% | Detractors |
AB InBev NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2024 15 | Jun 2024 | 15 |
Jul 2024 16 | Jul 2024 | 16 |
Aug 2024 15 | Aug 2024 | 15 |
Sep 2024 16 | Sep 2024 | 16 |
Nov 2024 18 | Nov 2024 | 18 |
Jan 2025 18 | Jan 2025 | 18 |
Feb 2025 17 | Feb 2025 | 17 |
Mar 2025 18 | Mar 2025 | 18 |
Apr 2025 20 | Apr 2025 | 20 |
Oct 2025 18 | Oct 2025 | 18 |
Dec 2025 18 | Dec 2025 | 18 |
Jan 2026 18 | Jan 2026 | 18 |
How Other Brands Compare
AB InBev is ranked #4 for NPS among its competitors. Heineken and Constellation come in first and second, with The Boston Beer Company coming in at third. Among those competitors, it is the second most valued company.
 AB InBev |  Heineken |  Constellation |  The Boston Beer Company | |
| Global Ranking | #114 | #833 | #- | #- |
| NPS | 18 | 41 | 40 | 32 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $128.81B | - | $43.31B | $11.23B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
AB InBev NPS by Gender
Female customers rated AB InBev's NPS 11 points higher than Male customers.
Male
7
AB InBev's NPS was rated 7 by Male customers on Comparably.
47%
Promoters
13%
Passives
40%
Detractors
Female
18
AB InBev's NPS was rated 18 by Female customers on Comparably.
44%
Promoters
30%
Passives
26%
Detractors
AB InBev NPS by Ethnicity
AB InBev's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -13 | Caucasian | -13 |
Hispanic or Latino 28 | Hispanic or Latino | 28 |
African American/Black 22 | African American/Black | 22 |
Asian or Pacific Islander 6 | Asian or Pacific Islander | 6 |
Other -8 | Other | -8 |
AB InBev NPS by Age
AB InBev's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
AB InBev NPS by Usage
AB InBev's NPS was rated the highest by customers who have used AB InBev's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 22 | Less than 1 Year | 22 |
1 to 2 Years 6 | 1 to 2 Years | 6 |
2 to 5 Years 17 | 2 to 5 Years | 17 |
5 to 10 Years 44 | 5 to 10 Years | 44 |
Over 10 Years -10 | Over 10 Years | -10 |
AB InBev NPS vs. Competitors
Compared to its competitors, AB InBev's NPS is rated right above Pabst Brewing Co., and is preceded by The Boston Beer Company.
| COMPANY | NPS Score | |
|---|---|---|
| Heineken | 41 |
| Constellation | 40 |
| The Boston Beer Company | 32 |
| AB InBev | 18 |
 | Pabst Brewing Co. | N/A |
AB InBev NPS vs Companies in Food and Beverages
In the Food and Beverages industry, AB InBev's NPS is rated right below McDonald's.
| COMPANY | NPS Score | |
|---|---|---|
 | Chick-fil-A | 55 |
 | Red Bull | 42 |
 | The Coca-Cola Company | 39 |
 | Hershey Company | 35 |
 | Starbucks | 30 |
 | Mars | 27 |
 | PepsiCo | 24 |
 | McDonald's | 19 |
| AB InBev | 18 |
AB InBev Customer Reviews
Out of the 16 AB InBev customer reviews 12 were positive and 4 were constructive. AB InBev customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
AB InBev Customer Loyalty
79%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
79% of AB InBev users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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AB InBev Customer Loyalty Score by Gender
Female customers rated AB InBev's Customer Loyalty score 16% higher than Male customers.
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Male
73%
Yes
Female
89%
Yes
AB InBev Customer Loyalty Score by Ethnicity
AB InBev's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of AB InBev.
66
out of 100
Caucasian
87
out of 100
Hispanic or Latino
84
out of 100
African American/Black
89
out of 100
Asian or Pacific Islander
63
out of 100
Other
AB InBev Customer Loyalty Score by Age
AB InBev's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 83% | 18-25 | 83% |
26-30 80% | 26-30 | 80% |
31-35 76% | 31-35 | 76% |
41-45 64% | 41-45 | 64% |
46-50 100% | 46-50 | 100% |
51-55 64% | 51-55 | 64% |
61-65 64% | 61-65 | 64% |
66+ 100% | 66+ | 100% |
AB InBev Customer Loyalty Score by Usage
AB InBev's Customer Loyalty score was rated the highest by customers who have used AB InBev's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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AB InBev Customer Loyalty Score by Industry
AB InBev's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Arts and Entertainment industry customers.
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AB InBev Customer Loyalty vs. Competitors
Compared to its competitors, AB InBev's Customer Loyalty score is rated right above The Boston Beer Company, and is preceded by Constellation.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Heineken | 86% |
| Constellation | 83% |
| AB InBev | 79% |
| The Boston Beer Company | 77% |
| Pabst Brewing Co. | N/A |
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Customer Loyalty for Other Food and Beverages Brands
In the Food and Beverages industry, AB InBev's Customer Loyalty score is rated right above McDonald's, and is preceded by Hershey Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Chick-fil-A | 87% |
| The Coca-Cola Company | 85% |
| PepsiCo | 82% |
| Red Bull | 81% |
| Hershey Company | 81% |
| AB InBev | 79% |
| McDonald's | 79% |
| Starbucks | 78% |
| Mars | 78% |
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AB InBev Product Quality
3.7/5
AB InBev has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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AB InBev Product Information
AB InBev’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Banking and Financial Services industry rated AB InBev's product the highest. Reviewers from the Beverage, Wine and Spirits industry rated AB InBev the lowest at 3.2.
- Website
- https://www.ab-inbev.com/
- Company Size
- 10,000+ Employees
Industry
Consumer Goods
Quick Insights into AB InBev Product Quality
AB InBev's Product Quality score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 61-65.
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Ranked AB InBev Product Quality the Highest
Ranked AB InBev Product Quality the Lowest
AB InBev Product Quality Score by Gender
Female customers rated AB InBev's Product Quality score 0.1 stars higher than Male customers.
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Male
3.7/5
Female
3.8/5
AB InBev Product Quality Score by Ethnicity
AB InBev's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 3 | Other | 3 |
AB InBev Product Quality Score by Age
AB InBev's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
26-30 4 | 26-30 | 4 |
31-35 3.4 | 31-35 | 3.4 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.5 | 46-50 | 3.5 |
51-55 2.8 | 51-55 | 2.8 |
61-65 1.5 | 61-65 | 1.5 |
66+ 4.1 | 66+ | 4.1 |
AB InBev Product Quality Score by Usage
AB InBev's Product Quality score was rated the highest by customers who have used AB InBev's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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AB InBev Product Quality Score by Industry
AB InBev's Product Quality score was rated the highest by Banking and Financial Services industry customers, and the lowest by Energy and Manufacturing industry customers.
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AB InBev Product Quality vs. Competitors
Compared to its competitors, AB InBev's Product Quality score is rated right above Pabst Brewing Co., and is preceded by Constellation.
| COMPANY | Product Quality Score | |
|---|---|---|
| Heineken | 4.3/5 |
| The Boston Beer Company | 3.9/5 |
| Constellation | 3.7/5 |
| AB InBev | 3.7/5 |
| Pabst Brewing Co. | N/A |
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Product Quality for Other Food and Beverages Brands
In the Food and Beverages industry, AB InBev's Product Quality score is rated right above McDonald's, and is preceded by PepsiCo.
| COMPANY | Product Quality Score | |
|---|---|---|
| Chick-fil-A | 4.3/5 |
| The Coca-Cola Company | 4.2/5 |
| Red Bull | 4.2/5 |
| Starbucks | 4.1/5 |
| Hershey Company | 4.1/5 |
| Mars | 4/5 |
| PepsiCo | 4/5 |
| AB InBev | 3.7/5 |
| McDonald's | 3.7/5 |
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AB InBev Pricing
AB InBev ROI & Value For Money
3.7/5
AB InBev has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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AB InBev Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Banking and Financial Services industry. The users from the Energy and Manufacturing industry think that they had the lowest ROI from AB InBev.
Quick Insights into AB InBev ROI
AB InBev's ROI score was rated highest by customers from the Banking and Financial Services industry, and rated lowest by customers ages 61-65.
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Ranked AB InBev ROI the Highest
Ranked AB InBev ROI the Lowest
AB InBev ROI Score by Gender
Male customers rated AB InBev's ROI score 0.1 stars higher than Female customers.
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Male
3.5/5
Female
3.4/5
AB InBev ROI Score by Ethnicity
AB InBev's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 3 | Other | 3 |
AB InBev ROI Score by Age
AB InBev's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.5 | 31-35 | 3.5 |
41-45 3.9 | 41-45 | 3.9 |
46-50 2.5 | 46-50 | 2.5 |
51-55 2.4 | 51-55 | 2.4 |
61-65 1.5 | 61-65 | 1.5 |
66+ 3.8 | 66+ | 3.8 |
AB InBev ROI Score by Usage
AB InBev's ROI score was rated the highest by customers who have used AB InBev's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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AB InBev ROI Score by Industry
AB InBev's ROI score was rated the highest by Banking and Financial Services industry customers, and the lowest by Energy and Manufacturing industry customers.
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AB InBev Pricing vs. Competitors
Compared to its competitors, AB InBev's ROI score is rated right above Constellation, and is preceded by Heineken.
| COMPANY | Pricing Score | |
|---|---|---|
| The Boston Beer Company | 4.1/5 |
| Heineken | 4/5 |
| AB InBev | 3.7/5 |
| Constellation | 3.6/5 |
| Pabst Brewing Co. | N/A |
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ROI for Other Food and Beverages Brands
In the Food and Beverages industry, AB InBev's ROI score is rated right above Starbucks, and is preceded by PepsiCo.
| COMPANY | Pricing Score | |
|---|---|---|
| Chick-fil-A | 4.1/5 |
| The Coca-Cola Company | 3.9/5 |
| Hershey Company | 3.9/5 |
| Red Bull | 3.8/5 |
| Mars | 3.8/5 |
| PepsiCo | 3.8/5 |
| AB InBev | 3.7/5 |
| Starbucks | 3.6/5 |
| McDonald's | 3.6/5 |
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AB InBev Customer Satisfaction (CSAT)
AB InBev Customer Satisfaction (CSAT) Score
70 / 100
AB InBev has an overall Customer Satisfaction score of 70 rated by its users and customers.
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Very Satisfied
37%
Satisfied
33%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
4%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into AB InBev Customer Satisfaction
AB InBev's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by customers ages 61-65.
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Ranked AB InBev Customer Satisfaction the Highest
Ranked AB InBev Customer Satisfaction the Lowest
AB InBev Customer Satisfaction Score by Gender
Female customers rated AB InBev's Customer Satisfaction score 13 points higher than Male customers.
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66 / 100
MaleVery Satisfied | 36% | |
|---|---|---|
Satisfied | 30% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 2% | |
Very Dissatisfied | 18% |
79 / 100
FemaleVery Satisfied | 45% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 7% | |
Dissatisfied | 7% | |
Very Dissatisfied | 7% |
AB InBev Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
AB InBev's Customer Satisfaction (CSAT) score was rated 57% according to Caucasian users and customers.
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57 / 100
Very Satisfied
33%
Satisfied
24%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
5%
Very Dissatisfied
29%
CSAT according to Hispanic or Latino
AB InBev's Customer Satisfaction (CSAT) score was rated 72% according to Hispanic or Latino users and customers.
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72 / 100
Very Satisfied
43%
Satisfied
29%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
14%
CSAT according to African American/Black
AB InBev's Customer Satisfaction (CSAT) score was rated 86% according to African American/Black users and customers.
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86 / 100
Very Satisfied
48%
Satisfied
38%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
0%
Very Dissatisfied
10%
CSAT according to Asian or Pacific Islander
AB InBev's Customer Satisfaction (CSAT) score was rated 76% according to Asian or Pacific Islander users and customers.
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76 / 100
Very Satisfied
29%
Satisfied
47%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
12%
Very Dissatisfied
6%
CSAT according to Other
AB InBev's Customer Satisfaction (CSAT) score was rated 46% according to Other users and customers.
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46 / 100
Very Satisfied
36%
Satisfied
10%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
0%
Very Dissatisfied
36%
AB InBev Customer Satisfaction Score by Age
AB InBev's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 72% | |||||||||||||||
| 26-30 | 72% | |||||||||||||||
| 31-35 | 72% | |||||||||||||||
| 41-45 | 86% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 61-65 | 0% | |||||||||||||||
| 66+ | 67% |
AB InBev Customer Satisfaction Score by Usage
AB InBev's Customer Satisfaction score was rated the highest by customers who have used AB InBev's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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AB InBev Customer Satisfaction Score by Industry
AB InBev's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Energy and Manufacturing industry customers.
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}AB InBev Customer Satisfaction vs. Competitors
Compared to its competitors, AB InBev's Customer Satisfaction score is rated right above Pabst Brewing Co., and is preceded by The Boston Beer Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Heineken | 87% |
| Constellation | 81% |
| The Boston Beer Company | 79% |
| AB InBev | 70% |
| Pabst Brewing Co. | 0% |
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Customer Satisfaction for Other Food and Beverages Brands
In the Food and Beverages industry, AB InBev's Customer Satisfaction score is rated right below McDonald's.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| The Coca-Cola Company | 87% |
| Starbucks | 84% |
| Red Bull | 82% |
| Chick-fil-A | 81% |
| Hershey Company | 80% |
| PepsiCo | 79% |
| Mars | 74% |
| McDonald's | 72% |
| AB InBev | 70% |
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AB InBev Customer Service
3.7/5
AB InBev has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About AB InBev's Customer Service
Address
250 Park Ave, York, NY 10177
Website
https://www.ab-inbev.com/
Phone Number
321- 627-6111
AB InBev's Social Links
Quick Insights into AB InBev Customer Service
AB InBev's Customer Service score was rated highest by customers ages 66+, and rated lowest by customers ages 61-65.
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Ranked AB InBev Customer Service the Highest
Ranked AB InBev Customer Service the Lowest
AB InBev Customer Service Score by Gender
AB InBev's Customer Service score was rated 3.6 by both Female and Male customers on Comparably.
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Male
3.6/5
Female
3.6/5
AB InBev Customer Service Score by Ethnicity
AB InBev's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.1 | Other | 3.1 |
AB InBev Customer Service Score by Age
AB InBev's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.5 | 31-35 | 3.5 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3.1 | 46-50 | 3.1 |
51-55 2.5 | 51-55 | 2.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 4.6 | 66+ | 4.6 |
AB InBev Customer Service Score by Usage
AB InBev's Customer Service score was rated the highest by customers who have used AB InBev's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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AB InBev Customer Service Score by Industry
AB InBev's Customer Service score was rated the highest by Architecture and Planning industry customers, and the lowest by Energy and Manufacturing industry customers.
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AB InBev Customer Service vs. Competitors
Compared to its competitors, AB InBev's Customer Service score is rated right above Constellation, and is preceded by The Boston Beer Company.
| COMPANY | Customer Service Score | |
|---|---|---|
| Heineken | 4.1/5 |
| The Boston Beer Company | 4.1/5 |
| AB InBev | 3.7/5 |
| Constellation | 3.7/5 |
| Pabst Brewing Co. | N/A |
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Customer Service for Other Food and Beverages Brands
In the Food and Beverages industry, AB InBev's Customer Service score is rated right above McDonald's, and is preceded by PepsiCo.
| COMPANY | Customer Service Score | |
|---|---|---|
| Chick-fil-A | 4.3/5 |
| Starbucks | 4.1/5 |
| The Coca-Cola Company | 4/5 |
| Red Bull | 4/5 |
| Hershey Company | 3.9/5 |
| Mars | 3.9/5 |
| PepsiCo | 3.8/5 |
| AB InBev | 3.7/5 |
| McDonald's | 3.6/5 |
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AB InBev as an Employer
4.1/5
AB InBev has a 4.1/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
AB InBev scored a 18 for Net Promoter Score and a 13 for Employee Net Promoter Score. NPS gauges how likely a customer of AB InBev would recommend the brand to a friend. ENPS measures how likely AB InBev employees would recommend working at AB InBev to a friend.
Net Promoter Score
18
NPS Score
| 49% | Promoters |
|---|---|
| 20% | Passive |
| 31% | Detractors |
Employee Net Promoter Score
13
eNPS Score
| 48% | Promoters |
|---|---|
| 17% | Passive |
| 35% | Detractors |
Global Ranking Snapshot
AB InBev is ranked #114 in the Global Top 100 Brands. It ranks just behind Levi Strauss & Co. and just ahead of Domino's Pizza.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
112 |  | General Mills Inc. |  | Jeff Harmening | Consumer Goods |
113 |  | Levi Strauss & Co. |  | Charles Bergh | Fashion and Beauty |
114 | | AB InBev | | Michel Doukeris | Food and Beverages |
115 |  | Domino's Pizza |  | Richard Allison | Retail |
116 |  | Six Flags |  | Michael Spanos | Media and Entertainment |
117 |  | National Football League (NFL) |  | Media and Entertainment | |
118 |  | CVS Health |  | David Joyner | Health and Wellness |
Food and Beverages Ranking Snapshot
AB InBev is ranked #9 in the Food and Beverages Industry. It ranks just behind PepsiCo and just ahead of KFC.
| RANK | COMPANY | Location | |
|---|---|---|---|
7 | | McDonald's | Chicago, IL |
8 | | PepsiCo | Purchase, NY |
9 | | AB InBev | York, NY |
10 |  | KFC | Louisville, KY |
11 |  | Yum! Brands | Louisville, KY |
12 |  | Nestle USA | Arlington, VA |
13 |  | Sysco | Houston, TX |
