44
NPS
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AB InBev is ranked #9 in Food and Beverages Brands
AB InBev is ranked #9 in Food and Beverages Brands
About AB InBev's Brand
We are the world’s leading brewer bringing people together for a better world. For centuries, the experience of sharing a beer has brought people and cultures together. Even in our hyper-connected, always-on world, this simple act is as meaningful today as it was generations ago. We are committed to driving growth that leads to better living for more people in more places through brands and experiences that bring people together, through our dedication to brewing the best beer with the best ingredients, and through our commitment to helping farmers, retailers, entrepreneurs, and communities grow. AB InBev’s brand is ranked #114 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of AB InBev. When compared to other organizations within the Food and Beverages industry, AB InBev is ranked #9. Among its major competitors, AB InBev is ranked in 3rd place for NPS while Constellation is 1st, and The Boston Beer Company is 2nd. Overall, AB InBev has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $128.81B
Brand at a Glance
86%
Customer Loyalty
4.2/5
Product Quality
4.1/5
Pricing
4.1/5
Customer Service
AB InBev CMO
Miguel Patricio
Miguel Patricio serves as the Chief Marketing Officer of Anheuser-Busch InBev. Miguel started at Anheuser-Busch InBev in July of 2012. Miguel currently resides in the Greater New York City Area.
AB InBev Ranking
- #9 in Food and Beverages
- #3 / 4 of its competitors
AB InBev NPS
AB InBev's Net Promoter Score (NPS) is a 44 with 65% Promoters, 14% Passives, and 21% Detractors. Net Promoter Score tracks whether AB InBev's customers would recommend using the product based on a scale of -100 to 100.
AB InBev Overall NPS
| 65% | Promoters |
|---|---|
| 14% | Passives |
| 21% | Detractors |
AB InBev NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2021 36 | Feb 2021 | 36 |
Mar 2021 39 | Mar 2021 | 39 |
Apr 2021 40 | Apr 2021 | 40 |
May 2021 42 | May 2021 | 42 |
Jun 2021 42 | Jun 2021 | 42 |
Aug 2021 44 | Aug 2021 | 44 |
Oct 2021 43 | Oct 2021 | 43 |
Nov 2021 43 | Nov 2021 | 43 |
Dec 2021 43 | Dec 2021 | 43 |
Apr 2022 43 | Apr 2022 | 43 |
May 2022 42 | May 2022 | 42 |
Jun 2022 44 | Jun 2022 | 44 |
How Other Brands Compare
AB InBev is ranked third for NPS among its competitors. Constellation and The Boston Beer Company come in first and second, with MillerCoors coming in at #4. Among those competitors, it is the most valued company.
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 AB InBev |  MillerCoors |  Constellation |  The Boston Beer Company | |
| Global Ranking | #114 | #251 | #- | #- |
| NPS | 44 | 36 | 60 | 56 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | Neutral | Positive |
| Valuation Updated every 24 hours for public companies | $128.81B | $10.54B | $43.31B | $11.23B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
AB InBev NPS by Gender
Female customers rated AB InBev's NPS 23 points higher than Male customers.
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Male
60
AB InBev's NPS was rated 60 by Male customers on Comparably.
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80%
Promoters
0%
Passives
20%
Detractors
Female
83
AB InBev's NPS was rated 83 by Female customers on Comparably.
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83%
Promoters
17%
Passives
0%
Detractors
AB InBev NPS by Ethnicity
AB InBev's NPS was rated 50 points by Caucasian customers on Comparably.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 50 | Caucasian | 50 |
AB InBev NPS by Age
AB InBev's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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AB InBev NPS by Usage
AB InBev's NPS was rated the highest by customers who have used AB InBev's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 50 | Less than 1 Year | 50 |
1 to 2 Years 100 | 1 to 2 Years | 100 |
2 to 5 Years 75 | 2 to 5 Years | 75 |
5 to 10 Years 60 | 5 to 10 Years | 60 |
Over 10 Years 43 | Over 10 Years | 43 |
AB InBev NPS vs. Competitors
Compared to its competitors, AB InBev's NPS is rated right above MillerCoors, and is preceded by The Boston Beer Company.
| COMPANY | NPS Score | |
|---|---|---|
| Constellation | 60 |
| The Boston Beer Company | 56 |
| AB InBev | 44 |
| MillerCoors | 36 |
 | Pabst Brewing Co. | N/A |
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AB InBev NPS vs Companies in Food and Beverages
In the Food and Beverages industry, AB InBev's NPS is rated right above Hershey Company, and is preceded by Chick-fil-A.
| COMPANY | NPS Score | |
|---|---|---|
 | Chick-fil-A | 69 |
| AB InBev | 44 |
 | Hershey Company | 42 |
 | Red Bull | 41 |
 | The Coca-Cola Company | 39 |
 | Starbucks | 38 |
 | Mars | 36 |
 | PepsiCo | 32 |
 | McDonald's | 31 |
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AB InBev Customer Loyalty
86%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
86% of AB InBev users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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AB InBev Customer Loyalty Score by Gender
Female customers rated AB InBev's Customer Loyalty score 18% higher than Male customers.
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Male
82%
Yes
Female
100%
Yes
AB InBev Customer Loyalty Score by Ethnicity
AB InBev's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
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78
out of 100
Caucasian
AB InBev Customer Loyalty Score by Age
AB InBev's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
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40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 85% | 18-25 | 85% |
26-30 100% | 26-30 | 100% |
41-45 78% | 41-45 | 78% |
AB InBev Customer Loyalty Score by Usage
AB InBev's Customer Loyalty score was rated the highest by customers who have used AB InBev's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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AB InBev Customer Loyalty Score by Industry
AB InBev's Customer Loyalty score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Aerospace and Aviation industry customers.
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AB InBev Customer Loyalty vs. Competitors
Compared to its competitors, AB InBev's Customer Loyalty score is rated right above Constellation.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| AB InBev | 86% |
| Constellation | 76% |
| MillerCoors | 75% |
| The Boston Beer Company | 73% |
| Pabst Brewing Co. | N/A |
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Customer Loyalty for Other Food and Beverages Brands
In the Food and Beverages industry, AB InBev's Customer Loyalty score is rated right above Hershey Company, and is preceded by Chick-fil-A.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Chick-fil-A | 88% |
| AB InBev | 86% |
| Hershey Company | 86% |
| The Coca-Cola Company | 83% |
| PepsiCo | 82% |
| Red Bull | 80% |
| McDonald's | 78% |
| Starbucks | 77% |
| Mars | 77% |
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AB InBev Product Quality
4.2/5
AB InBev has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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AB InBev Product Information
AB InBev’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Aerospace and Aviation industry rated AB InBev's product the highest. Reviewers from the Beverage, Wine and Spirits industry rated AB InBev the lowest at 3.8.
- Website
- https://www.ab-inbev.com/
- Company Size
- 10,000+ Employees
Industry
Consumer Goods
Quick Insights into AB InBev Product Quality
AB InBev's Product Quality score was rated highest by customers who have used AB InBev's products/services for 1 to 2 Years, and rated lowest by customers ages 41-45.
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Ranked AB InBev Product Quality the Highest
Ranked AB InBev Product Quality the Lowest
AB InBev Product Quality Score by Gender
AB InBev's Product Quality score was rated 4.5 by both Female and Male customers on Comparably.
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Male
4.5/5
Female
4.5/5
AB InBev Product Quality Score by Ethnicity
AB InBev's Product Quality score was rated 3.9 stars by Caucasian customers on Comparably.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
AB InBev Product Quality Score by Age
AB InBev's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
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| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 5 | 26-30 | 5 |
41-45 3.2 | 41-45 | 3.2 |
AB InBev Product Quality Score by Usage
AB InBev's Product Quality score was rated the highest by customers who have used AB InBev's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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AB InBev Product Quality Score by Industry
AB InBev's Product Quality score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Business and Consumer Services industry customers.
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AB InBev Product Quality vs. Competitors
Compared to its competitors, AB InBev's Product Quality score is rated right above MillerCoors.
| COMPANY | Product Quality Score | |
|---|---|---|
| AB InBev | 4.2/5 |
| MillerCoors | 4/5 |
| Constellation | 3.8/5 |
| The Boston Beer Company | 3.5/5 |
| Pabst Brewing Co. | N/A |
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Product Quality for Other Food and Beverages Brands
In the Food and Beverages industry, AB InBev's Product Quality score is rated right above PepsiCo, and is preceded by Mars.
| COMPANY | Product Quality Score | |
|---|---|---|
| Chick-fil-A | 4.5/5 |
| Hershey Company | 4.4/5 |
| Red Bull | 4.3/5 |
| Starbucks | 4.2/5 |
| The Coca-Cola Company | 4.2/5 |
| Mars | 4.2/5 |
| AB InBev | 4.2/5 |
| PepsiCo | 4.1/5 |
| McDonald's | 4/5 |
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AB InBev Pricing
AB InBev ROI & Value For Money
4.1/5
AB InBev has a value for money and ROI score of 4.1 out of 5 stars rated by its users and customers.
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AB InBev Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Aerospace and Aviation industry. The users from the Business and Consumer Services industry think that they had the lowest ROI from AB InBev.
Quick Insights into AB InBev ROI
AB InBev's ROI score was rated highest by customers who have used AB InBev's products/services for Less than 1 Year, and rated lowest by customers ages 41-45.
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Ranked AB InBev ROI the Highest
Ranked AB InBev ROI the Lowest
AB InBev ROI Score by Gender
Male customers rated AB InBev's ROI score 0.4 stars higher than Female customers.
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Male
4.5/5
Female
4.1/5
AB InBev ROI Score by Ethnicity
AB InBev's ROI score was rated 3.7 stars by Caucasian customers on Comparably.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
AB InBev ROI Score by Age
AB InBev's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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0
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| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 4.8 | 26-30 | 4.8 |
41-45 3.4 | 41-45 | 3.4 |
AB InBev ROI Score by Usage
AB InBev's ROI score was rated the highest by customers who have used AB InBev's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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AB InBev ROI Score by Industry
AB InBev's ROI score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Business and Consumer Services industry customers.
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AB InBev Pricing vs. Competitors
Compared to its competitors, AB InBev's ROI score is rated right above The Boston Beer Company.
| COMPANY | Pricing Score | |
|---|---|---|
| AB InBev | 4.1/5 |
| The Boston Beer Company | 3.9/5 |
| Constellation | 3.8/5 |
| MillerCoors | 3.8/5 |
| Pabst Brewing Co. | N/A |
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ROI for Other Food and Beverages Brands
In the Food and Beverages industry, AB InBev's ROI score is rated right above Hershey Company, and is preceded by Chick-fil-A.
| COMPANY | Pricing Score | |
|---|---|---|
| Chick-fil-A | 4.3/5 |
| AB InBev | 4.1/5 |
| Hershey Company | 4/5 |
| PepsiCo | 3.9/5 |
| The Coca-Cola Company | 3.9/5 |
| Mars | 3.9/5 |
| Red Bull | 3.8/5 |
| McDonald's | 3.8/5 |
| Starbucks | 3.7/5 |
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AB InBev Customer Satisfaction (CSAT)
AB InBev Customer Satisfaction (CSAT) Score
86 / 100
AB InBev has an overall Customer Satisfaction score of 86 rated by its users and customers.
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Very Satisfied
72%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
AB InBev Customer Satisfaction vs. Competitors
Compared to its competitors, AB InBev's Customer Satisfaction score is rated right above Constellation.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| AB InBev | 86% |
| Constellation | 80% |
| The Boston Beer Company | 60% |
| MillerCoors | 57% |
| Pabst Brewing Co. | 0% |
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Customer Satisfaction for Other Food and Beverages Brands
In the Food and Beverages industry, AB InBev's Customer Satisfaction score is rated right above Chick-fil-A, and is preceded by The Coca-Cola Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Starbucks | 88% |
| The Coca-Cola Company | 87% |
| AB InBev | 86% |
| Chick-fil-A | 86% |
| Hershey Company | 85% |
| Red Bull | 82% |
| McDonald's | 82% |
| PepsiCo | 78% |
| Mars | 71% |
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AB InBev Customer Service
4.1/5
AB InBev has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About AB InBev's Customer Service
Address
New York City, NY 63118
Website
https://www.ab-inbev.com/
Phone Number
321- 627-6111
AB InBev's Social Links
Quick Insights into AB InBev Customer Service
AB InBev's Customer Service score was rated highest by customers ages 26-30, and rated lowest by customers from the Aerospace and Aviation industry.
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Ranked AB InBev Customer Service the Highest
Ranked AB InBev Customer Service the Lowest
AB InBev Customer Service Score by Gender
Male customers rated AB InBev's Customer Service score 0.1 stars higher than Female customers.
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Male
4.2/5
Female
4.1/5
AB InBev Customer Service Score by Ethnicity
AB InBev's Customer Service score was rated 3.7 stars by Caucasian customers on Comparably.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
AB InBev Customer Service Score by Age
AB InBev's Customer Service score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4.6 | 26-30 | 4.6 |
41-45 3.4 | 41-45 | 3.4 |
AB InBev Customer Service Score by Usage
AB InBev's Customer Service score was rated the highest by customers who have used AB InBev's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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AB InBev Customer Service Score by Industry
AB InBev's Customer Service score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Aerospace and Aviation industry customers.
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AB InBev Customer Service vs. Competitors
Compared to its competitors, AB InBev's Customer Service score is rated right above Constellation.
| COMPANY | Customer Service Score | |
|---|---|---|
| AB InBev | 4.1/5 |
| Constellation | 4/5 |
| The Boston Beer Company | 4/5 |
| MillerCoors | 3.7/5 |
| Pabst Brewing Co. | N/A |
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Customer Service for Other Food and Beverages Brands
In the Food and Beverages industry, AB InBev's Customer Service score is rated right above Hershey Company, and is preceded by Starbucks.
| COMPANY | Customer Service Score | |
|---|---|---|
| Chick-fil-A | 4.5/5 |
| Starbucks | 4.1/5 |
| AB InBev | 4.1/5 |
| Hershey Company | 4/5 |
| Mars | 4/5 |
| Red Bull | 4/5 |
| The Coca-Cola Company | 4/5 |
| PepsiCo | 4/5 |
| McDonald's | 3.8/5 |
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AB InBev as an Employer
3.3/5
AB InBev has a 3.3/5 stars for its overall company culture rated by their employees
bottom
20%
Consumer vs. Employees
AB InBev scored a 44 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of AB InBev would recommend the brand to a friend. ENPS measures how likely AB InBev employees would recommend working at AB InBev to a friend.
Net Promoter Score
44
NPS Score
| 65% | Promoters |
|---|---|
| 14% | Passive |
| 21% | Detractors |
Employee Net Promoter Score
-34
eNPS Score
| 22% | Promoters |
|---|---|
| 22% | Passive |
| 56% | Detractors |
Global Ranking Snapshot
AB InBev is ranked #114 in the Global Top 100 Brands. It ranks just behind Levi Strauss & Co. and just ahead of Domino's Pizza.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
112 |  | General Mills Inc. |  | Jeff Harmening | Consumer Goods |
113 |  | Levi Strauss & Co. |  | Charles Bergh | Fashion and Beauty |
114 | | AB InBev | | Carlos Brito | Food and Beverages |
115 |  | Domino's Pizza |  | Richard Allison | Retail |
116 |  | Six Flags |  | Michael Spanos | Media and Entertainment |
117 |  | National Football League (NFL) | Media and Entertainment | ||
118 |  | CVS Health |  | Karen S. Lynch | Health and Wellness |
Food and Beverages Ranking Snapshot
AB InBev is ranked #9 in the Food and Beverages Industry. It ranks just behind PepsiCo and just ahead of KFC.
| RANK | COMPANY | Location | |
|---|---|---|---|
7 | | McDonald's | Chicago, IL |
8 | | PepsiCo | Purchase, NY |
9 | | AB InBev | New York City, NY |
10 |  | KFC | Louisville, KY |
11 |  | Yum! Brands | Louisville, KY |
12 |  | Nestle USA | Arlington, VA |
13 |  | Sysco | Houston, TX |
