31
NPS
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PepsiCo is ranked #44 in Top Brands for MillennialsAwards & Recognition
PepsiCo is ranked #44 in Top Brands for Millennials
Awards & Recognition
About PepsiCo's Brand
PepsiCo is a global food and beverage leader with a product portfolio including 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. At PepsiCo, you get the best of both worlds: an entrepreneur’s mindset plus reach and resources. Our collaborative culture and worldwide presence generate a stream of new opportunities to define the future and propel your life’s work. Bring your unique perspective. Bring curiosity. Bring ingenuity, and drive. We’ll give you a platform to be daring on a global scale. Mission: Create more smiles with every sip and every bite. PepsiCo’s brand is ranked #105 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of PepsiCo. When compared to other organizations within the Food and Beverages industry, PepsiCo is ranked #8. Among its major competitors, PepsiCo is ranked in 5th place for NPS while Amazon is 1st, and The Coca-Cola Company is 2nd. Overall, PepsiCo has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $195.21B
Brand at a Glance
81%
Customer Loyalty
4.1/5
Product Quality
3.9/5
Pricing
3.9/5
Customer Service
PepsiCo CMO
Greg Lyons
Greg Lyons serves as the Chief Marketing Officer of PepsiCo. Greg started at PepsiCo in January of 2017. Greg currently resides in the Greater New York City Area.
PepsiCo Ranking
- #44 in Top Brands for Millennials
- #8 in Food and Beverages
- #4 / 4 of its competitors
PepsiCo NPS
PepsiCo's Net Promoter Score (NPS) is a 31 with 55% Promoters, 21% Passives, and 24% Detractors. Net Promoter Score tracks whether PepsiCo's customers would recommend using the product based on a scale of -100 to 100.
PepsiCo Overall NPS
| 55% | Promoters |
|---|---|
| 21% | Passives |
| 24% | Detractors |
PepsiCo NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2021 29 | Jun 2021 | 29 |
Jul 2021 28 | Jul 2021 | 28 |
Aug 2021 29 | Aug 2021 | 29 |
Sep 2021 29 | Sep 2021 | 29 |
Oct 2021 29 | Oct 2021 | 29 |
Nov 2021 29 | Nov 2021 | 29 |
Dec 2021 27 | Dec 2021 | 27 |
Jan 2022 29 | Jan 2022 | 29 |
Feb 2022 29 | Feb 2022 | 29 |
Mar 2022 29 | Mar 2022 | 29 |
Apr 2022 28 | Apr 2022 | 28 |
May 2022 31 | May 2022 | 31 |
How Other Brands Compare
PepsiCo is ranked #4 for NPS among its competitors. Amazon and The Coca-Cola Company come in first and second, with Unilever coming in at third. Among those competitors, it is the third most valued company behind Amazon.
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 PepsiCo |  Amazon |  The Coca-Cola Company |  Unilever | |
| Global Ranking | #105 | #5 | #55 | #69 |
| NPS | 31 | 53 | 39 | 37 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $195.21B | $1.64T | $215.34B | $7.12B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
PepsiCo NPS by Gender
Male customers rated PepsiCo's NPS 13 points higher than Female customers.
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Male
44
PepsiCo's NPS was rated 44 by Male customers on Comparably.
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62%
Promoters
20%
Passives
18%
Detractors
Female
31
PepsiCo's NPS was rated 31 by Female customers on Comparably.
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53%
Promoters
25%
Passives
22%
Detractors
PepsiCo NPS by Ethnicity
PepsiCo's NPS was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
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-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 29 | Caucasian | 29 |
Hispanic or Latino 24 | Hispanic or Latino | 24 |
African American/Black 45 | African American/Black | 45 |
Asian or Pacific Islander 25 | Asian or Pacific Islander | 25 |
Other 44 | Other | 44 |
PepsiCo NPS by Age
PepsiCo's NPS was rated the highest by customers ages 31-35, and the lowest by customers ages 51-55.
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PepsiCo NPS by Usage
PepsiCo's NPS was rated the highest by customers who have used PepsiCo's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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-100
-50
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100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -6 | Less than 1 Year | -6 |
1 to 2 Years 47 | 1 to 2 Years | 47 |
2 to 5 Years 36 | 2 to 5 Years | 36 |
5 to 10 Years 36 | 5 to 10 Years | 36 |
Over 10 Years 36 | Over 10 Years | 36 |
PepsiCo NPS vs. Competitors
Compared to its competitors, PepsiCo's NPS is rated right below Mondelez International.
| COMPANY | NPS Score | |
|---|---|---|
| Amazon | 53 |
| The Coca-Cola Company | 39 |
| Unilever | 37 |
 | Mondelez International | 35 |
| PepsiCo | 31 |
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PepsiCo NPS vs Companies in Food and Beverages
In the Food and Beverages industry, PepsiCo's NPS is rated right above McDonald's, and is preceded by Mars.
| COMPANY | NPS Score | |
|---|---|---|
 | Chick-fil-A | 69 |
 | Hershey Company | 43 |
 | Red Bull | 42 |
| The Coca-Cola Company | 39 |
 | Starbucks | 38 |
 | Mars | 38 |
| PepsiCo | 31 |
 | McDonald's | 30 |
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PepsiCo Customer Reviews
Out of the 27 PepsiCo customer reviews 23 were positive and 4 were constructive. PepsiCo customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
PepsiCo Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of PepsiCo users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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PepsiCo Customer Loyalty Score by Gender
Male customers rated PepsiCo's Customer Loyalty score 7% higher than Female customers.
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Male
82%
Yes
Female
75%
Yes
PepsiCo Customer Loyalty Score by Ethnicity
PepsiCo's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
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71
out of 100
Caucasian
66
out of 100
Hispanic or Latino
90
out of 100
African American/Black
84
out of 100
Asian or Pacific Islander
74
out of 100
Other
PepsiCo Customer Loyalty Score by Age
PepsiCo's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 95% | 26-30 | 95% |
31-35 87% | 31-35 | 87% |
36-40 52% | 36-40 | 52% |
41-45 78% | 41-45 | 78% |
46-50 90% | 46-50 | 90% |
51-55 36% | 51-55 | 36% |
66+ 82% | 66+ | 82% |
PepsiCo Customer Loyalty Score by Usage
PepsiCo's Customer Loyalty score was rated the highest by customers who have used PepsiCo's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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PepsiCo Customer Loyalty Score by Industry
PepsiCo's Customer Loyalty score was rated the highest by Legal industry customers, and the lowest by Consumer Goods industry customers.
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PepsiCo Customer Loyalty vs. Competitors
Compared to its competitors, PepsiCo's Customer Loyalty score is rated right above Mondelez International, and is preceded by The Coca-Cola Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Amazon | 90% |
| Unilever | 84% |
| The Coca-Cola Company | 83% |
| PepsiCo | 81% |
| Mondelez International | 77% |
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Customer Loyalty for Other Food and Beverages Brands
In the Food and Beverages industry, PepsiCo's Customer Loyalty score is rated right above Red Bull, and is preceded by The Coca-Cola Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Chick-fil-A | 89% |
| Hershey Company | 86% |
| The Coca-Cola Company | 83% |
| PepsiCo | 81% |
| Red Bull | 81% |
| McDonald's | 79% |
| Mars | 78% |
| Starbucks | 76% |
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PepsiCo Product Quality
4.1/5
PepsiCo has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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PepsiCo Product Information
PepsiCo’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated PepsiCo's product the highest. Reviewers from the Tech industry rated PepsiCo the lowest at 3.9.
- Website
- http://www.PepsiCo.com
- Company Size
- 10,000+ Employees
Industry
Consumer Goods
Quick Insights into PepsiCo Product Quality
PepsiCo's Product Quality score was rated highest by customers ages 66+, and rated lowest by customers from the Architecture and Planning industry.
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Ranked PepsiCo Product Quality the Highest
Ranked PepsiCo Product Quality the Lowest
PepsiCo Product Quality Score by Gender
Male customers rated PepsiCo's Product Quality score 0.3 stars higher than Female customers.
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Male
4.2/5
Female
3.9/5
PepsiCo Product Quality Score by Ethnicity
PepsiCo's Product Quality score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4.4 | Other | 4.4 |
PepsiCo Product Quality Score by Age
PepsiCo's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 51-55.
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| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4 | 26-30 | 4 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.7 | 36-40 | 3.7 |
41-45 4 | 41-45 | 4 |
46-50 4.4 | 46-50 | 4.4 |
51-55 3.2 | 51-55 | 3.2 |
66+ 4.6 | 66+ | 4.6 |
PepsiCo Product Quality Score by Usage
PepsiCo's Product Quality score was rated the highest by customers who have used PepsiCo's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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PepsiCo Product Quality Score by Industry
PepsiCo's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Architecture and Planning industry customers.
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PepsiCo Product Quality vs. Competitors
Compared to its competitors, PepsiCo's Product Quality score is rated right above Mondelez International, and is preceded by Unilever.
| COMPANY | Product Quality Score | |
|---|---|---|
| Amazon | 4.3/5 |
| The Coca-Cola Company | 4.2/5 |
| Unilever | 4.2/5 |
| PepsiCo | 4.1/5 |
| Mondelez International | 4/5 |
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Product Quality for Other Food and Beverages Brands
In the Food and Beverages industry, PepsiCo's Product Quality score is rated right above McDonald's, and is preceded by Mars.
| COMPANY | Product Quality Score | |
|---|---|---|
| Chick-fil-A | 4.5/5 |
| Hershey Company | 4.4/5 |
| Red Bull | 4.3/5 |
| Starbucks | 4.2/5 |
| The Coca-Cola Company | 4.2/5 |
| Mars | 4.2/5 |
| PepsiCo | 4.1/5 |
| McDonald's | 4/5 |
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PepsiCo Pricing
PepsiCo ROI & Value For Money
3.9/5
PepsiCo has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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PepsiCo Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Beverage, Wine and Spirits industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from PepsiCo.
Quick Insights into PepsiCo ROI
PepsiCo's ROI score was rated highest by customers ages 66+, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked PepsiCo ROI the Highest
Ranked PepsiCo ROI the Lowest
PepsiCo ROI Score by Gender
Male customers rated PepsiCo's ROI score 0.1 stars higher than Female customers.
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Male
4/5
Female
3.9/5
PepsiCo ROI Score by Ethnicity
PepsiCo's ROI score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 3.9 | Other | 3.9 |
PepsiCo ROI Score by Age
PepsiCo's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.
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| Summary | Age | Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.2 | 36-40 | 3.2 |
41-45 3.6 | 41-45 | 3.6 |
46-50 4 | 46-50 | 4 |
51-55 3.5 | 51-55 | 3.5 |
66+ 4.5 | 66+ | 4.5 |
PepsiCo ROI Score by Usage
PepsiCo's ROI score was rated the highest by customers who have used PepsiCo's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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PepsiCo ROI Score by Industry
PepsiCo's ROI score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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PepsiCo Pricing vs. Competitors
Compared to its competitors, PepsiCo's ROI score is rated right above The Coca-Cola Company, and is preceded by Amazon.
| COMPANY | Pricing Score | |
|---|---|---|
| Amazon | 4.1/5 |
| PepsiCo | 3.9/5 |
| The Coca-Cola Company | 3.9/5 |
| Unilever | 3.9/5 |
| Mondelez International | 3.9/5 |
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ROI for Other Food and Beverages Brands
In the Food and Beverages industry, PepsiCo's ROI score is rated right above The Coca-Cola Company, and is preceded by Hershey Company.
| COMPANY | Pricing Score | |
|---|---|---|
| Chick-fil-A | 4.3/5 |
| Hershey Company | 4/5 |
| PepsiCo | 3.9/5 |
| The Coca-Cola Company | 3.9/5 |
| Mars | 3.9/5 |
| Red Bull | 3.8/5 |
| McDonald's | 3.8/5 |
| Starbucks | 3.7/5 |
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PepsiCo Customer Service
3.9/5
PepsiCo has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About PepsiCo's Customer Service
Address
700 Anderson Hill Rd, Purchase, NY 10577
Website
http://www.PepsiCo.com
Phone Number
(914) 253-2000
PepsiCo's Social Links
Quick Insights into PepsiCo Customer Service
PepsiCo's Customer Service score was rated highest by customers ages 66+, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked PepsiCo Customer Service the Highest
Ranked PepsiCo Customer Service the Lowest
PepsiCo Customer Service Score by Gender
PepsiCo's Customer Service score was rated 3.9 by both Female and Male customers on Comparably.
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Male
3.9/5
Female
3.9/5
PepsiCo Customer Service Score by Ethnicity
PepsiCo's Customer Service score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 4 | Other | 4 |
PepsiCo Customer Service Score by Age
PepsiCo's Customer Service score was rated the highest by customers ages 66+, and the lowest by customers ages 36-40.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.2 | 26-30 | 4.2 |
31-35 3.7 | 31-35 | 3.7 |
36-40 3.4 | 36-40 | 3.4 |
41-45 3.9 | 41-45 | 3.9 |
46-50 3.7 | 46-50 | 3.7 |
51-55 3.8 | 51-55 | 3.8 |
66+ 4.4 | 66+ | 4.4 |
PepsiCo Customer Service Score by Usage
PepsiCo's Customer Service score was rated the highest by customers who have used PepsiCo's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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PepsiCo Customer Service Score by Industry
PepsiCo's Customer Service score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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PepsiCo Customer Service vs. Competitors
Compared to its competitors, PepsiCo's Customer Service score is rated right below Mondelez International.
| COMPANY | Customer Service Score | |
|---|---|---|
| Amazon | 4.2/5 |
| The Coca-Cola Company | 4/5 |
| Unilever | 4/5 |
| Mondelez International | 3.9/5 |
| PepsiCo | 3.9/5 |
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Customer Service for Other Food and Beverages Brands
In the Food and Beverages industry, PepsiCo's Customer Service score is rated right above McDonald's, and is preceded by The Coca-Cola Company.
| COMPANY | Customer Service Score | |
|---|---|---|
| Chick-fil-A | 4.6/5 |
| Starbucks | 4.1/5 |
| Hershey Company | 4/5 |
| Mars | 4/5 |
| Red Bull | 4/5 |
| The Coca-Cola Company | 4/5 |
| PepsiCo | 3.9/5 |
| McDonald's | 3.8/5 |
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PepsiCo as an Employer
4.0/5
PepsiCo has a 4.0/5 stars for its overall company culture rated by their employees
top
30%
Consumer vs. Employees
PepsiCo scored a 31 for Net Promoter Score and a 12 for Employee Net Promoter Score. NPS gauges how likely a customer of PepsiCo would recommend the brand to a friend. ENPS measures how likely PepsiCo employees would recommend working at PepsiCo to a friend.
Net Promoter Score
31
NPS Score
| 55% | Promoters |
|---|---|
| 21% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
12
eNPS Score
| 46% | Promoters |
|---|---|
| 20% | Passive |
| 34% | Detractors |
Global Ranking Snapshot
PepsiCo is ranked #105 in the Global Top 100 Brands. It ranks just behind Walmart and just ahead of IBM.
Food and Beverages Ranking Snapshot
PepsiCo is ranked #8 in the Food and Beverages Industry. It ranks just behind McDonald's and just ahead of AB InBev.
| RANK | COMPANY | Location | |
|---|---|---|---|
6 | | Mars | Mclean, VA |
7 | | McDonald's | Chicago, IL |
8 | | PepsiCo | Purchase, NY |
9 |  | AB InBev | New York City, NY |
10 |  | KFC | Louisville, KY |
11 |  | Yum! Brands | Louisville, KY |
12 |  | Nestle USA | Arlington, VA |
Popular Brands in the Industry
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