
We’re changing the wireless industry for good. That’s why we are the Un-carrier. And #WeWontStop. T-Mobile’s brand is ranked #107 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of T-Mobile. When compared to other organizations within the Business and Consumer Services industry, T-Mobile is ranked #4. Among its major competitors, T-Mobile is ranked in 2nd place for NPS while Verizon is 1st, and AT&T is 3rd.Their current market cap is $158.64B
T-Mobile's Net Promoter Score (NPS) is a -4 with 42% Promoters, 12% Passives, and 46% Detractors. Net Promoter Score tracks whether T-Mobile's customers would recommend using the product based on a scale of -100 to 100.
| 42% | Promoters |
|---|---|
| 12% | Passives |
| 46% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2025 -4 | Jan 2025 | -4 |
Feb 2025 -4 | Feb 2025 | -4 |
Mar 2025 -4 | Mar 2025 | -4 |
Apr 2025 -4 | Apr 2025 | -4 |
May 2025 -4 | May 2025 | -4 |
Jun 2025 -4 | Jun 2025 | -4 |
Jul 2025 -4 | Jul 2025 | -4 |
Aug 2025 -4 | Aug 2025 | -4 |
Sep 2025 -4 | Sep 2025 | -4 |
Oct 2025 -4 | Oct 2025 | -4 |
Dec 2025 -4 | Dec 2025 | -4 |
Jan 2026 -4 | Jan 2026 | -4 |
T-Mobile is ranked second for NPS among its competitors. Verizon and AT&T come in first and third, with Sprint coming in at #4. Among those competitors, it is the third most valued company behind Verizon.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
T-Mobile's NPS was rated -28 by both Female and Male customers on Comparably.
T-Mobile's NPS was rated -28 by Male customers on Comparably.
T-Mobile's NPS was rated -28 by Female customers on Comparably.
T-Mobile's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -50 | Caucasian | -50 |
Hispanic or Latino -19 | Hispanic or Latino | -19 |
African American/Black 7 | African American/Black | 7 |
Asian or Pacific Islander 26 | Asian or Pacific Islander | 26 |
Native American -14 | Native American | -14 |
Other -58 | Other | -58 |
T-Mobile's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
T-Mobile's NPS was rated the highest by customers who have used T-Mobile's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -34 | Less than 1 Year | -34 |
1 to 2 Years -13 | 1 to 2 Years | -13 |
2 to 5 Years -27 | 2 to 5 Years | -27 |
5 to 10 Years -26 | 5 to 10 Years | -26 |
Over 10 Years -29 | Over 10 Years | -29 |
Out of the 114 T-Mobile customer reviews 42 were positive and 72 were constructive. T-Mobile customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of T-Mobile users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated T-Mobile's Customer Loyalty score 2% higher than Male customers.
T-Mobile's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Native American customers.
% who answered "Yes"
T-Mobile's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 96% | 18-25 | 96% |
26-30 80% | 26-30 | 80% |
31-35 81% | 31-35 | 81% |
36-40 88% | 36-40 | 88% |
41-45 85% | 41-45 | 85% |
46-50 86% | 46-50 | 86% |
51-55 79% | 51-55 | 79% |
56-60 88% | 56-60 | 88% |
61-65 89% | 61-65 | 89% |
66+ 71% | 66+ | 71% |
T-Mobile's Customer Loyalty score was rated the highest by customers who have used T-Mobile's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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T-Mobile's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Legal industry customers.
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Compared to its competitors, T-Mobile's Customer Loyalty score is rated right above Verizon, and is preceded by Sprint.
In the Business and Consumer Services industry, T-Mobile's Customer Loyalty score is rated right above Verizon, and is preceded by Visa.
T-Mobile has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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T-Mobile’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Non-Profit industry rated T-Mobile's product the highest. Reviewers from the Fashion and Beauty industry rated T-Mobile the lowest at 3.2.
T-Mobile's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Military and Defense industry.
T-Mobile's Product Quality score was rated 2.6 by both Female and Male customers on Comparably.
T-Mobile's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 3.4 | African American/Black | 3.4 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Native American 2.3 | Native American | 2.3 |
Other 2.1 | Other | 2.1 |
T-Mobile's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.7 | 26-30 | 3.7 |
31-35 3 | 31-35 | 3 |
36-40 3.1 | 36-40 | 3.1 |
41-45 2.3 | 41-45 | 2.3 |
46-50 2.5 | 46-50 | 2.5 |
51-55 2.4 | 51-55 | 2.4 |
56-60 1.9 | 56-60 | 1.9 |
61-65 2.3 | 61-65 | 2.3 |
66+ 1.8 | 66+ | 1.8 |
T-Mobile's Product Quality score was rated the highest by customers who have used T-Mobile's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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T-Mobile's Product Quality score was rated the highest by Non-Profit industry customers, and the lowest by Military and Defense industry customers.
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Compared to its competitors, T-Mobile's Product Quality score is rated right above AT&T, and is preceded by Verizon.
In the Business and Consumer Services industry, T-Mobile's Product Quality score is rated right above Allstate, and is preceded by Verizon.
T-Mobile has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Individual and Family Services industry. The users from the Transportation industry think that they had the lowest ROI from T-Mobile.
T-Mobile's ROI score was rated highest by customers from the Individual and Family Services industry, and rated lowest by customers from the Transportation industry.
T-Mobile's ROI score was rated 2.6 by both Female and Male customers on Comparably.
T-Mobile's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
African American/Black 2.9 | African American/Black | 2.9 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 2.7 | Native American | 2.7 |
Other 2 | Other | 2 |
T-Mobile's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.6 | 26-30 | 3.6 |
31-35 2.7 | 31-35 | 2.7 |
36-40 3.1 | 36-40 | 3.1 |
41-45 2.4 | 41-45 | 2.4 |
46-50 2.4 | 46-50 | 2.4 |
51-55 2.2 | 51-55 | 2.2 |
56-60 1.8 | 56-60 | 1.8 |
61-65 2.1 | 61-65 | 2.1 |
66+ 1.8 | 66+ | 1.8 |
T-Mobile's ROI score was rated the highest by customers who have used T-Mobile's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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T-Mobile's ROI score was rated the highest by Individual and Family Services industry customers, and the lowest by Transportation industry customers.
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Compared to its competitors, T-Mobile's ROI score is rated right above AT&T, and is preceded by Verizon.
In the Business and Consumer Services industry, T-Mobile's ROI score is rated right above Allstate, and is preceded by Verizon.
T-Mobile has an overall Customer Satisfaction score of 50 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
T-Mobile's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Transportation industry.
Male customers rated T-Mobile's Customer Satisfaction score 5 points higher than Female customers.
Very Satisfied | 28% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 9% | |
Very Dissatisfied | 46% |
Very Satisfied | 28% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 10% | |
Very Dissatisfied | 49% |
T-Mobile's Customer Satisfaction (CSAT) score was rated 31% according to Caucasian users and customers.
T-Mobile's Customer Satisfaction (CSAT) score was rated 49% according to Hispanic or Latino users and customers.
T-Mobile's Customer Satisfaction (CSAT) score was rated 59% according to African American/Black users and customers.
T-Mobile's Customer Satisfaction (CSAT) score was rated 73% according to Asian or Pacific Islander users and customers.
T-Mobile's Customer Satisfaction (CSAT) score was rated 38% according to Native American users and customers.
T-Mobile's Customer Satisfaction (CSAT) score was rated 24% according to Other users and customers.
T-Mobile's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 74% | |||||||||||||||
| 26-30 | 58% | |||||||||||||||
| 31-35 | 40% | |||||||||||||||
| 36-40 | 52% | |||||||||||||||
| 41-45 | 28% | |||||||||||||||
| 46-50 | 35% | |||||||||||||||
| 51-55 | 34% | |||||||||||||||
| 56-60 | 27% | |||||||||||||||
| 61-65 | 32% | |||||||||||||||
| 66+ | 16% |
T-Mobile's Customer Satisfaction score was rated the highest by customers who have used T-Mobile's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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T-Mobile's Customer Satisfaction score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Transportation industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 510,
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"groupId": 511,
"score": 7,
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"groupId": 514,
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"groupId": 515,
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"groupId": 521,
"score": 16,
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"groupId": 522,
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"groupId": 523,
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"groupId": 526,
"score": 49,
"stars": 0,
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"groupId": 529,
"score": 20,
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"groupId": 533,
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"scoreClassName": "",
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}Compared to its competitors, T-Mobile's Customer Satisfaction score is rated right above AT&T, and is preceded by Verizon.
In the Business and Consumer Services industry, T-Mobile's Customer Satisfaction score is rated right above Allstate, and is preceded by Verizon.
T-Mobile has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock T-Mobile's overall Customer Service score rated by its users and customers.
12920 SE 38th Street, Bellevue, WA 98006
https://t-mobile.com
877-453-1304
T-Mobile's Customer Service score was rated highest by customers from the Individual and Family Services industry, and rated lowest by customers from the Military and Defense industry.
Female customers rated T-Mobile's Customer Service score 0.1 stars higher than Male customers.
T-Mobile's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 2.9 | Hispanic or Latino | 2.9 |
African American/Black 3 | African American/Black | 3 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Native American 2.7 | Native American | 2.7 |
Other 1.8 | Other | 1.8 |
T-Mobile's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.7 | 18-25 | 3.7 |
26-30 3.5 | 26-30 | 3.5 |
31-35 2.8 | 31-35 | 2.8 |
36-40 3.1 | 36-40 | 3.1 |
41-45 2.3 | 41-45 | 2.3 |
46-50 2.4 | 46-50 | 2.4 |
51-55 2.2 | 51-55 | 2.2 |
56-60 2 | 56-60 | 2 |
61-65 2.1 | 61-65 | 2.1 |
66+ 1.7 | 66+ | 1.7 |
T-Mobile's Customer Service score was rated the highest by customers who have used T-Mobile's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
T-Mobile's Customer Service score was rated the highest by Individual and Family Services industry customers, and the lowest by Military and Defense industry customers.
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Compared to its competitors, T-Mobile's Customer Service score is rated right above AT&T, and is preceded by Verizon.
In the Business and Consumer Services industry, T-Mobile's Customer Service score is rated right above Allstate, and is preceded by Verizon.
T-Mobile has a 4.4/5 stars for its overall company culture rated by their employees

T-Mobile scored a -4 for Net Promoter Score and a 22 for Employee Net Promoter Score. NPS gauges how likely a customer of T-Mobile would recommend the brand to a friend. ENPS measures how likely T-Mobile employees would recommend working at T-Mobile to a friend.
| 42% | Promoters |
|---|---|
| 12% | Passive |
| 46% | Detractors |
| 53% | Promoters |
|---|---|
| 16% | Passive |
| 31% | Detractors |
T-Mobile is ranked #107 in the Global Top 100 Brands. It ranks just behind IBM and just ahead of Verizon.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
105 | ![]() | PepsiCo | ![]() | Ramon Laguarta | Food and Beverages |
106 | ![]() | IBM | ![]() | Arvind Krishna | Tech |
107 | ![]() | T-Mobile | ![]() | Mike Sievert | Business and Consumer Services |
108 | ![]() | Verizon | ![]() | Hans Vestberg | Business and Consumer Services |
109 | ![]() | PayPal | ![]() | Daniel Schulman | Tech |
110 | ![]() | Intel Corporation | ![]() | Patrick P. Gelsinger | Tech |
111 | ![]() | Mattel, Inc. | ![]() | Ynon Kreiz | Consumer Goods |
T-Mobile is ranked #4 in the Business and Consumer Services Industry. It ranks just behind FedEx and just ahead of Verizon.