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About AT&T's Brand

AT&T is a telecommunications company that provides wireless communications, local exchange, and long-distance services. Among its major competitors, AT&T is ranked in 4th place for NPS while Huawei is 1st, and Verizon is 2nd. Overall, AT&T has a negative social sentiment, when analyzing social media channels and online mentions.Their current market cap is $217.30B

Brand at a Glance

78%
Customer Loyalty
3.1/5
Product Quality
2.9/5
Pricing
2.9/5
Customer Service

AT&T Ranking

AT&T NPS

AT&T's Net Promoter Score (NPS) is a -8 with 39% Promoters, 14% Passives, and 47% Detractors. Net Promoter Score tracks whether AT&T's customers would recommend using the product based on a scale of -100 to 100.

AT&T Overall NPS

-8
NPS
39%Promoters
14%Passives
47%Detractors
AT&T Overall NPS

AT&T NPS Trend

-100
-50
0
50
100
Aug 2021
-6
Aug 2021-6
Sep 2021
-7
Sep 2021-7
Oct 2021
-7
Oct 2021-7
Nov 2021
-7
Nov 2021-7
Dec 2021
-5
Dec 2021-5
Jan 2022
-7
Jan 2022-7
Feb 2022
-9
Feb 2022-9
Mar 2022
-9
Mar 2022-9
Apr 2022
-9
Apr 2022-9
May 2022
-9
May 2022-9
Jun 2022
-9
Jun 2022-9
Jul 2022
-9
Jul 2022-9

How Other Brands Compare

AT&T is ranked #4 for NPS among its competitors. Huawei and Verizon come in first and second, with Vodafone coming in at third. Among those competitors, it is the third most valued company behind Verizon.

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AT&T's Logo
AT&T
Verizon's Logo
Verizon
Huawei's Logo
Huawei
Vodafone's Logo
Vodafone
Global Ranking#-#108#707#-
NPS-817445
Social Sentiment Calculated by analyzing social media and other online mentionsNegativeNegativeNeutral-
Valuation Updated every 24 hours for public companies$217.30B$241.36B-$53.05B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

AT&T NPS by Gender

Female customers rated AT&T's NPS 10 points higher than Male customers.

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Male

-35

AT&T's NPS was rated -35 by Male customers on Comparably.

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27%
Promoters
11%
Passives
62%
Detractors

Female

-25

AT&T's NPS was rated -25 by Female customers on Comparably.

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34%
Promoters
7%
Passives
59%
Detractors

AT&T NPS by Ethnicity

AT&T's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of AT&T.
-100
-50
0
50
100
Caucasian
-61
Caucasian-61
Hispanic or Latino
31
Hispanic or Latino31
African American/Black
4
African American/Black4
Asian or Pacific Islander
-15
Asian or Pacific Islander-15
Native American
0
Native American0
Other
-40
Other-40

AT&T NPS by Age

AT&T's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

Sign Up for Brand Profile PRO to get the full NPS by Ethnicity data of AT&T.
0
20
40
60
80
100
Promoters
74%
Passives
13%
Detractors
13%
18-2574%13%13%
Promoters
63%
Passives
8%
Detractors
29%
26-3063%8%29%
Promoters
33%
Passives
17%
Detractors
50%
31-3533%17%50%
Promoters
33%
Passives
7%
Detractors
60%
36-4033%7%60%
Promoters
39%
Passives
13%
Detractors
48%
41-4539%13%48%
Promoters
5%
Passives
6%
Detractors
89%
46-505%6%89%
Promoters
9%
Passives
13%
Detractors
78%
51-559%13%78%
Promoters
14%
Passives
7%
Detractors
79%
56-6014%7%79%
Promoters
9%
Passives
4%
Detractors
87%
61-659%4%87%
Promoters
6%
Passives
5%
Detractors
89%
66+6%5%89%

AT&T NPS by Usage

AT&T's NPS was rated the highest by customers who have used AT&T's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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-100
-50
0
50
100
Less than 1 Year
-28
Less than 1 Year-28
1 to 2 Years
-14
1 to 2 Years-14
2 to 5 Years
-5
2 to 5 Years-5
5 to 10 Years
-17
5 to 10 Years-17
Over 10 Years
-45
Over 10 Years-45

AT&T NPS vs. Competitors

Compared to its competitors, AT&T's NPS is rated right above Windstream, and is preceded by Telephone and Data Systems.

Unlock AT&T NPS vs. Competitors Data

AT&T's Logo
VS
Huawei's Logo
Verizon's Logo
Vodafone's Logo
Telephone and Data Systems' Logo
Windstream's Logo
Sprint's Logo
Frontier Communications' Logo

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AT&T Customer Reviews

Out of the 86 AT&T customer reviews 32 were positive and 54 were constructive. AT&T customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What do you value most about this brand?
I rarely run into areas where there is no service. Great network strength.
Review from Dallas, TX / Male / Caucasian / 31-35
What can this brand most improve?
Customer service And prices are terrible
Review from San Francisco, CA / Female / Caucasian / 66+Posted 14 days ago
What do you value most about this brand?
Fastest, conectivity, customer sastifaction and explained the company bills
Review from Dallas, TX / Female / Hispanic or Latino / 26-30Posted 15 days ago
What can this brand most improve?
Communication with the customer, internal communication, pretty much everything
Review from Warner Robins, GA / Female / Caucasian / 51-55Posted 25 days ago
What can this brand most improve?
Problem Resolution is very poor. Tons of promises that lead to nothing.
Review from Dallas, TX / Male / Other / 51-55

AT&T Customer Loyalty

78%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

78% of AT&T users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

78
78%
22
22%
AT&T Customer Loyalty

AT&T Customer Loyalty Score by Gender

AT&T's Customer Loyalty score was rated 81 by both Female and Male customers on Comparably.

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Male
81%
Yes
Female
81%
Yes

AT&T Customer Loyalty Score by Ethnicity

AT&T's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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76
out of 100
Caucasian
88
out of 100
Hispanic or Latino
83
out of 100
African American/Black
72
out of 100
Asian or Pacific Islander
100
out of 100
Native American
93
out of 100
Other

AT&T Customer Loyalty Score by Age

AT&T's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

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0
20%
40%
60%
80%
100%
18-25
88%
18-2588%
26-30
96%
26-3096%
31-35
76%
31-3576%
36-40
82%
36-4082%
41-45
73%
41-4573%
46-50
67%
46-5067%
51-55
92%
51-5592%
56-60
75%
56-6075%
61-65
77%
61-6577%
66+
71%
66+71%

AT&T Customer Loyalty Score by Usage

AT&T's Customer Loyalty score was rated the highest by customers who have used AT&T's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
52%
1 to 2 Years
78%
2 to 5 Years
79%
5 to 10 Years
86%
Over 10 Years
86%

AT&T Customer Loyalty Score by Industry

AT&T's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Tech
85%
Accounting
85%
Aerospace and Aviation
78%
Architecture and Planning
100%
Arts and Entertainment
84%
Automotive and Transportation
87%
Banking and Financial Services
80%
Business and Consumer Services
58%
Construction
82%
Consulting
100%
Consumer Services
66%
Education
79%
Healthcare, Hospitals and Medicine
79%
Hospitality
100%
Insurance
85%
Legal
70%
Manufacturing and Machinery
85%
Marketing, Advertising and Research
55%
Non-Profit
70%
Real Estate
100%
Retail
100%
Telecommunications
82%
Transportation
70%

AT&T Customer Loyalty vs. Competitors

Compared to its competitors, AT&T's Customer Loyalty score is rated right above Frontier Communications, and is preceded by Vodafone.

Unlock AT&T Customer Loyalty vs. Competitors Data

AT&T's Logo
VS
Verizon's Logo
Sprint's Logo
Huawei's Logo
Vodafone's Logo
Frontier Communications' Logo
Windstream's Logo
Telephone and Data Systems' Logo

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AT&T Product Quality

3.1/5

AT&T has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.

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AT&T Product Information

AT&T’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated AT&T's product the highest. Reviewers from the Tech industry rated AT&T the lowest at 3.1.

Website
https://www.att.com/
Company Size
10,000+ Employees

Industry

Business Services
Consumer Services
Hardware and Devices

Quick Insights into AT&T Product Quality

AT&T's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Transportation industry.

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Ranked AT&T Product Quality the Highest

18-25
4.3
Consulting
4.1
Hispanic or Latino
3.6

Ranked AT&T Product Quality the Lowest

Caucasian
2.2
46-50
1.6
Transportation
1.5

AT&T Product Quality Score by Gender

Male customers rated AT&T's Product Quality score 0.1 stars higher than Female customers.

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Male

2.8/5

Female

2.7/5

AT&T Product Quality Score by Ethnicity

AT&T's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.2
Caucasian2.2
Hispanic or Latino
3.6
Hispanic or Latino3.6
African American/Black
3.4
African American/Black3.4
Asian or Pacific Islander
3.2
Asian or Pacific Islander3.2
Native American
3.3
Native American3.3
Other
2.5
Other2.5

AT&T Product Quality Score by Age

AT&T's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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0
1
2
3
4
5
18-25
4.3
18-254.3
26-30
4
26-304
31-35
3.1
31-353.1
36-40
3.4
36-403.4
41-45
2.9
41-452.9
46-50
1.6
46-501.6
51-55
2
51-552
56-60
2.1
56-602.1
61-65
1.8
61-651.8
66+
1.7
66+1.7

AT&T Product Quality Score by Usage

AT&T's Product Quality score was rated the highest by customers who have used AT&T's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
2.6
1 to 2 Years
3.3
2 to 5 Years
3.3
5 to 10 Years
2.9
Over 10 Years
2.4

AT&T Product Quality Score by Industry

AT&T's Product Quality score was rated the highest by Consulting industry customers, and the lowest by Transportation industry customers.

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Tech
3.1
Accounting
3
Aerospace and Aviation
2.7
Architecture and Planning
3.5
Arts and Entertainment
3.1
Automotive and Transportation
2.9
Banking and Financial Services
3.3
Business and Consumer Services
2.2
Construction
2.5
Consulting
4.1
Consumer Services
3.7
Education
2.5
Healthcare, Hospitals and Medicine
2.1
Hospitality
3.7
Insurance
2.7
Legal
1.5
Manufacturing and Machinery
3.1
Marketing, Advertising and Research
1.9
Non-Profit
2
Real Estate
2.7
Retail
3.3
Telecommunications
2.8
Transportation
1.5

AT&T Product Quality vs. Competitors

Compared to its competitors, AT&T's Product Quality score is rated right above Windstream, and is preceded by Verizon.

COMPANYProduct Quality Score
Huawei4.2/5
Vodafone3.8/5
Verizon3.7/5
AT&T3.1/5
Windstream2.7/5
Sprint1.7/5
Frontier Communications1.5/5
Telephone and Data SystemsN/A

Unlock AT&T Product Quality vs. Competitors Data

AT&T's Logo
VS
Huawei's Logo
Vodafone's Logo
Verizon's Logo
Windstream's Logo
Sprint's Logo
Frontier Communications' Logo
Telephone and Data Systems' Logo

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AT&T Pricing

AT&T ROI & Value For Money

2.9/5

AT&T has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.

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AT&T Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Transportation industry think that they had the lowest ROI from AT&T.

Quick Insights into AT&T ROI

AT&T's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Transportation industry.

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Ranked AT&T ROI the Highest

18-25
4.1
Consulting
4
Hispanic or Latino
3.5

Ranked AT&T ROI the Lowest

Caucasian
2
66+
1.5
Transportation
1.5

AT&T ROI Score by Gender

Male customers rated AT&T's ROI score 0.1 stars higher than Female customers.

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Male

2.6/5

Female

2.5/5

AT&T ROI Score by Ethnicity

AT&T's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2
Caucasian2
Hispanic or Latino
3.5
Hispanic or Latino3.5
African American/Black
3.2
African American/Black3.2
Asian or Pacific Islander
3.2
Asian or Pacific Islander3.2
Native American
3.1
Native American3.1
Other
2.4
Other2.4

AT&T ROI Score by Age

AT&T's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
4.1
18-254.1
26-30
4
26-304
31-35
2.9
31-352.9
36-40
3
36-403
41-45
2.8
41-452.8
46-50
1.5
46-501.5
51-55
1.8
51-551.8
56-60
2
56-602
61-65
1.6
61-651.6
66+
1.5
66+1.5

AT&T ROI Score by Usage

AT&T's ROI score was rated the highest by customers who have used AT&T's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
2.6
1 to 2 Years
3.1
2 to 5 Years
3.1
5 to 10 Years
2.6
Over 10 Years
2.3

AT&T ROI Score by Industry

AT&T's ROI score was rated the highest by Consulting industry customers, and the lowest by Transportation industry customers.

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Tech
2.8
Accounting
3.2
Aerospace and Aviation
2.6
Architecture and Planning
3.1
Arts and Entertainment
2.7
Automotive and Transportation
3.6
Banking and Financial Services
2.8
Business and Consumer Services
2.2
Construction
2.8
Consulting
4
Consumer Services
2.7
Education
2.5
Healthcare, Hospitals and Medicine
1.9
Hospitality
3.8
Insurance
2.3
Legal
1.6
Manufacturing and Machinery
2.6
Marketing, Advertising and Research
1.6
Non-Profit
2.1
Real Estate
2.5
Retail
3.7
Telecommunications
2.5
Transportation
1.5

AT&T Pricing vs. Competitors

Compared to its competitors, AT&T's ROI score is rated right above Windstream, and is preceded by Vodafone.

Unlock AT&T ROI vs. Competitors Data

AT&T's Logo
VS
Huawei's Logo
Verizon's Logo
Vodafone's Logo
Windstream's Logo
Sprint's Logo
Frontier Communications' Logo
Telephone and Data Systems' Logo

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AT&T Customer Satisfaction (CSAT)

AT&T Customer Satisfaction (CSAT) Score

53 / 100

AT&T has an overall Customer Satisfaction score of 53 rated by its users and customers.

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Very Satisfied30%
Satisfied23%
Neither Satisfied nor Dissatisfied8%
Dissatisfied11%
Very Dissatisfied28%
Very Satisfied
30%
Satisfied
23%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
11%
Very Dissatisfied
28%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into AT&T Customer Satisfaction

AT&T's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 66+.

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Ranked AT&T Customer Satisfaction the Highest

26-30
93%
1 to 2 Years
77%
Hispanic or Latino
73%

Ranked AT&T Customer Satisfaction the Lowest

Business and Consumer Services
34%
Caucasian
31%
66+
18%

AT&T Customer Satisfaction Score by Gender

Male customers rated AT&T's Customer Satisfaction score 4 points higher than Female customers.

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49 / 100
Male
Very Satisfied
26%
Satisfied
23%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
12%
Very Dissatisfied
33%
45 / 100
Female
Very Satisfied
32%
Satisfied
13%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
10%
Very Dissatisfied
38%

AT&T Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

AT&T's Customer Satisfaction (CSAT) score was rated 31% according to Caucasian users and customers.

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31 / 100
Very Satisfied15%
Satisfied16%
Neither Satisfied nor Dissatisfied6%
Dissatisfied15%
Very Dissatisfied48%
Very Satisfied
15%
Satisfied
16%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
15%
Very Dissatisfied
48%

CSAT according to Hispanic or Latino

AT&T's Customer Satisfaction (CSAT) score was rated 73% according to Hispanic or Latino users and customers.

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73 / 100
Very Satisfied55%
Satisfied18%
Neither Satisfied nor Dissatisfied5%
Dissatisfied4%
Very Dissatisfied18%
Very Satisfied
55%
Satisfied
18%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
4%
Very Dissatisfied
18%

CSAT according to African American/Black

AT&T's Customer Satisfaction (CSAT) score was rated 64% according to African American/Black users and customers.

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64 / 100
Very Satisfied40%
Satisfied24%
Neither Satisfied nor Dissatisfied4%
Dissatisfied4%
Very Dissatisfied28%
Very Satisfied
40%
Satisfied
24%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
4%
Very Dissatisfied
28%

CSAT according to Asian or Pacific Islander

AT&T's Customer Satisfaction (CSAT) score was rated 70% according to Asian or Pacific Islander users and customers.

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70 / 100
Very Satisfied35%
Satisfied35%
Neither Satisfied nor Dissatisfied6%
Dissatisfied6%
Very Dissatisfied18%
Very Satisfied
35%
Satisfied
35%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
6%
Very Dissatisfied
18%

CSAT according to Native American

AT&T's Customer Satisfaction (CSAT) score was rated 40% according to Native American users and customers.

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40 / 100
Very Satisfied40%
Satisfied0%
Neither Satisfied nor Dissatisfied0%
Dissatisfied0%
Very Dissatisfied60%
Very Satisfied
40%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
60%

CSAT according to Other

AT&T's Customer Satisfaction (CSAT) score was rated 32% according to Other users and customers.

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32 / 100
Very Satisfied21%
Satisfied11%
Neither Satisfied nor Dissatisfied11%
Dissatisfied25%
Very Dissatisfied32%
Very Satisfied
21%
Satisfied
11%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
25%
Very Dissatisfied
32%

AT&T Customer Satisfaction Score by Age

AT&T's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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0
20
40
60
80
100
18-25 CSAT Score
85%
Very Satisfied
55%
Satisfied
30%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
5%
Very Dissatisfied
10%
18-2585%
26-30 CSAT Score
93%
Very Satisfied
67%
Satisfied
26%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
7%
26-3093%
31-35 CSAT Score
53%
Very Satisfied
24%
Satisfied
29%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
11%
Very Dissatisfied
24%
31-3553%
36-40 CSAT Score
56%
Very Satisfied
34%
Satisfied
22%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
22%
Very Dissatisfied
11%
36-4056%
41-45 CSAT Score
54%
Very Satisfied
27%
Satisfied
27%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
40%
41-4554%
46-50 CSAT Score
27%
Very Satisfied
18%
Satisfied
9%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
64%
46-5027%
51-55 CSAT Score
26%
Very Satisfied
13%
Satisfied
13%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
11%
Very Dissatisfied
50%
51-5526%
56-60 CSAT Score
36%
Very Satisfied
18%
Satisfied
18%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
36%
56-6036%
61-65 CSAT Score
27%
Very Satisfied
20%
Satisfied
7%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
33%
Very Dissatisfied
33%
61-6527%
66+ CSAT Score
18%
Very Satisfied
11%
Satisfied
7%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
10%
Very Dissatisfied
69%
66+18%

AT&T Customer Satisfaction Score by Usage

AT&T's Customer Satisfaction score was rated the highest by customers who have used AT&T's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
37
1 to 2 Years
77
2 to 5 Years
53
5 to 10 Years
52
Over 10 Years
38

AT&T Customer Satisfaction Score by Industry

AT&T's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Business and Consumer Services industry customers.

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Tech
56
Accounting
64
Aerospace and Aviation
40
Arts and Entertainment
34
Automotive and Transportation
50
Banking and Financial Services
50
Business and Consumer Services
34
Construction
67
Consumer Services
50
Education
46
Healthcare, Hospitals and Medicine
38
Hospitality
50
Insurance
50
Manufacturing and Machinery
50
Retail
71
Telecommunications
50

AT&T Customer Satisfaction vs. Competitors

Compared to its competitors, AT&T's Customer Satisfaction score is rated right above Windstream, and is preceded by Verizon.

COMPANYCustomer Satisfaction (CSAT) Score
Huawei85%
Vodafone71%
Verizon68%
AT&T53%
Windstream46%
Sprint14%
Frontier Communications10%
Telephone and Data Systems0%

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AT&T's Logo
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Huawei's Logo
Vodafone's Logo
Verizon's Logo
Windstream's Logo
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Telephone and Data Systems' Logo

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AT&T Customer Service

2.9/5

AT&T has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.

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About AT&T's Customer Service

Address

208 S. Akard St, Dallas, TX 75202


Website

https://www.att.com/

Quick Insights into AT&T Customer Service

AT&T's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Transportation industry.

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Ranked AT&T Customer Service the Highest

18-25
4.2
Consulting
3.6
2 to 5 Years
3.3

Ranked AT&T Customer Service the Lowest

Caucasian
1.9
61-65
1.5
Transportation
1.5

AT&T Customer Service Score by Gender

Female customers rated AT&T's Customer Service score 0.1 stars higher than Male customers.

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Male

2.5/5

Female

2.6/5

AT&T Customer Service Score by Ethnicity

AT&T's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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0
20
40
60
80
100
Caucasian
1.9
Caucasian1.9
Hispanic or Latino
3.3
Hispanic or Latino3.3
African American/Black
3.1
African American/Black3.1
Asian or Pacific Islander
3.2
Asian or Pacific Islander3.2
Native American
2.7
Native American2.7
Other
2.3
Other2.3

AT&T Customer Service Score by Age

AT&T's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
20
40
60
80
100
18-25
4.2
18-254.2
26-30
4.1
26-304.1
31-35
3
31-353
36-40
3.1
36-403.1
41-45
2.6
41-452.6
46-50
1.5
46-501.5
51-55
1.8
51-551.8
56-60
1.6
56-601.6
61-65
1.5
61-651.5
66+
1.6
66+1.6

AT&T Customer Service Score by Usage

AT&T's Customer Service score was rated the highest by customers who have used AT&T's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
2.3
1 to 2 Years
3.2
2 to 5 Years
3.3
5 to 10 Years
2.6
Over 10 Years
2.2

AT&T Customer Service Score by Industry

AT&T's Customer Service score was rated the highest by Consulting industry customers, and the lowest by Transportation industry customers.

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Tech
2.9
Accounting
3.1
Aerospace and Aviation
2.7
Architecture and Planning
3.2
Arts and Entertainment
3.1
Automotive and Transportation
3.1
Banking and Financial Services
3.2
Business and Consumer Services
2.1
Construction
2.5
Consulting
3.6
Consumer Services
3.5
Education
2.3
Healthcare, Hospitals and Medicine
1.9
Hospitality
3
Insurance
1.9
Legal
1.5
Manufacturing and Machinery
2.4
Marketing, Advertising and Research
1.5
Non-Profit
2.3
Real Estate
2.4
Retail
3.4
Telecommunications
2.3
Transportation
1.5

AT&T Customer Service vs. Competitors

Compared to its competitors, AT&T's Customer Service score is rated right above Windstream, and is preceded by Vodafone.

COMPANYCustomer Service Score
Huawei4/5
Verizon3.6/5
Vodafone3.4/5
AT&T2.9/5
Windstream2.7/5
Frontier Communications1.5/5
Sprint1.5/5
Telephone and Data SystemsN/A

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AT&T's Logo
VS
Huawei's Logo
Verizon's Logo
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Telephone and Data Systems' Logo

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AT&T as an Employer

3.2/5

AT&T has a 3.2/5 stars for its overall company culture rated by their employees

  AT&T CEO
bottom
35%
CEO of AT&T

In the Bottom 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

AT&T scored a -8 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of AT&T would recommend the brand to a friend. ENPS measures how likely AT&T employees would recommend working at AT&T to a friend.

Net Promoter Score

-8
NPS Score
39%Promoters
14%Passive
47%Detractors

Employee Net Promoter Score

0
eNPS Score
39%Promoters
22%Passive
39%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
2
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
3
Costco  Costco CEO
W. Craig Jelinek
Retail
4
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
5
Amazon  Amazon CEO
Andy Jassy
Retail
6
Apple  Apple CEO
Timothy Cook
Tech
7
Nike  Nike CEO
John Donahoe
Fashion and Beauty