AT&T NPS & Customer Reviews

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AT&T

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About AT&T's Brand

AT&T is a leading technology and telecommunications company whose corporate purpose is connecting people to greater possibility -- with simplicity, expertise and inspiration. Among its major competitors, AT&T is ranked in 4th place for NPS while Huawei is 1st, and Vodafone is 2nd. Overall, AT&T has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $217.30B

Brand at a Glance

77%

Customer Loyalty

2.9/5

Product Quality

2.7/5

Pricing

2.6/5

Customer Service

AT&T CMO

Kellyn Smith Kenny

AT&T Ranking

^#4 / 4 of its competitors

AT&T NPS

AT&T's Net Promoter Score (NPS) is a -18 with 35% Promoters, 12% Passives, and 53% Detractors. Net Promoter Score tracks whether AT&T's customers would recommend using the product based on a scale of -100 to 100.

AT&T Overall NPS

-18

NPS

35%	Promoters
12%	Passives
53%	Detractors

AT&T NPS Trend

-100

-50

100

Summary	Date	Score
Jan 2025 -17	Jan 2025	-17
Feb 2025 -17	Feb 2025	-17
Mar 2025 -17	Mar 2025	-17
Apr 2025 -17	Apr 2025	-17
May 2025 -17	May 2025	-17
Jun 2025 -17	Jun 2025	-17
Jul 2025 -17	Jul 2025	-17
Aug 2025 -19	Aug 2025	-19
Sep 2025 -19	Sep 2025	-19
Oct 2025 -19	Oct 2025	-19
Nov 2025 -19	Nov 2025	-19
Dec 2025 -19	Dec 2025	-19

How Other Brands Compare

AT&T is ranked #4 for NPS among its competitors. Huawei and Vodafone come in first and second, with Verizon coming in at third. Among those competitors, it is the third most valued company behind Verizon.

	AT&T	Verizon	Huawei	Vodafone
Global Ranking	#-	#108	#707	#-
NPS	-18	0	37	10
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	$217.30B	$241.36B	-	$53.05B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

AT&T NPS by Gender

Female customers rated AT&T's NPS 4 points higher than Male customers.

Male

-47

AT&T's NPS was rated -47 by Male customers on Comparably.

22%

Promoters

Passives

69%

Detractors

Female

-43

AT&T's NPS was rated -43 by Female customers on Comparably.

25%

Promoters

Passives

68%

Detractors

AT&T NPS by Ethnicity

AT&T's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -67	Caucasian	-67
Hispanic or Latino 13	Hispanic or Latino	13
African American/Black -14	African American/Black	-14
Asian or Pacific Islander -7	Asian or Pacific Islander	-7
Native American -34	Native American	-34
Other -66	Other	-66

AT&T NPS by Age

AT&T's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

100

Summary

Age

Promoters

Passives

Detractors

18-25

69%

13%

18%

26-30

56%

38%

31-35

34%

13%

53%

36-40

26%

11%

63%

41-45

30%

61%

46-50

85%

51-55

11%

10%

79%

56-60

85%

61-65

10%

82%

66+

90%

AT&T NPS by Usage

AT&T's NPS was rated the highest by customers who have used AT&T's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -44	Less than 1 Year	-44
1 to 2 Years -39	1 to 2 Years	-39
2 to 5 Years -19	2 to 5 Years	-19
5 to 10 Years -23	5 to 10 Years	-23
Over 10 Years -55	Over 10 Years	-55

AT&T NPS vs. Competitors

Compared to its competitors, AT&T's NPS is rated right above Windstream, and is preceded by Verizon.

COMPANY		NPS Score
	Huawei	37
	Vodafone	10
	Verizon	0
	AT&T	-18
	Windstream	-48
	Sprint	-71
	Frontier Communications	-85
	Telephone and Data Systems	-100

AT&T Customer Loyalty

77%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

77% of AT&T users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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77%

23%

AT&T Customer Loyalty Score by Gender

Female customers rated AT&T's Customer Loyalty score 4% higher than Male customers.

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Male

78%

Yes

Female

82%

Yes

AT&T Customer Loyalty Score by Ethnicity

AT&T's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

AT&T Customer Loyalty Score by Age

AT&T's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of AT&T.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 83%	18-25	83%
26-30 89%	26-30	89%
31-35 75%	31-35	75%
36-40 73%	36-40	73%
41-45 75%	41-45	75%
46-50 70%	46-50	70%
51-55 89%	51-55	89%
56-60 79%	56-60	79%
61-65 80%	61-65	80%
66+ 74%	66+	74%

AT&T Customer Loyalty Score by Usage

AT&T's Customer Loyalty score was rated the highest by customers who have used AT&T's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	54%
1 to 2 Years	78%
2 to 5 Years	76%
5 to 10 Years	85%
Over 10 Years	85%

AT&T Customer Loyalty Score by Industry

AT&T's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Travel and Hospitality industry customers.

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Tech	80%
Accounting	85%
Aerospace and Aviation	76%
Architecture and Planning	100%
Arts and Entertainment	83%
Automotive and Transportation	89%
Banking and Financial Services	64%
Business and Consumer Services	64%
Construction	82%
Consulting	100%
Consumer Services	75%
Education	78%
Government and Public Policy	70%
Healthcare, Hospitals and Medicine	77%
Hospitality	91%
Insurance	80%
Legal	82%
Travel and Hospitality	40%
Logistics and Supply Chain	78%
Manufacturing and Machinery	66%
Marketing, Advertising and Research	58%
Non-Profit	78%
Professional Services	70%
Real Estate	100%
Retail	87%
Telecommunications	85%
Transportation	66%

AT&T Customer Loyalty vs. Competitors

Compared to its competitors, AT&T's Customer Loyalty score is rated right above Windstream, and is preceded by Verizon.

COMPANY		Customer Loyalty Score
	Vodafone	84%
	Sprint	84%
	Huawei	81%
	Verizon	80%
	AT&T	77%
	Windstream	75%
	Frontier Communications	73%
	Telephone and Data Systems	10%

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AT&T Product Quality

2.9/5

AT&T has an overall Product Quality score of 2.9 out of 5 stars rated by its users and customers.

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AT&T Product Information

AT&T’s product quality score is a 2.9 out of 5 as rated by its users and customers. Reviewers from the Architecture and Planning industry rated AT&T's product the highest. Reviewers from the Tech industry rated AT&T the lowest at 2.7.

Website: https://www.att.com/

Company Size: 10,000+ Employees

Industry

Tech

Business Services

Consumer Services

Hardware and Devices

Quick Insights into AT&T Product Quality

AT&T's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Transportation industry.

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Ranked AT&T Product Quality the Highest

18-25	4.1
Architecture and Planning	3.8
Asian or Pacific Islander	3.4

Ranked AT&T Product Quality the Lowest

Other	1.9
66+	1.7
Transportation	1.5

AT&T Product Quality Score by Gender

Male customers rated AT&T's Product Quality score 0.1 stars higher than Female customers.

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Male

2.5/5

Female

2.4/5

AT&T Product Quality Score by Ethnicity

AT&T's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 2	Caucasian	2
Hispanic or Latino 3.2	Hispanic or Latino	3.2
African American/Black 3.2	African American/Black	3.2
Asian or Pacific Islander 3.4	Asian or Pacific Islander	3.4
Native American 2.7	Native American	2.7
Other 1.9	Other	1.9

AT&T Product Quality Score by Age

AT&T's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 4.1	18-25	4.1
26-30 3.8	26-30	3.8
31-35 2.9	31-35	2.9
36-40 2.6	36-40	2.6
41-45 2.8	41-45	2.8
46-50 1.8	46-50	1.8
51-55 1.9	51-55	1.9
56-60 1.9	56-60	1.9
61-65 1.9	61-65	1.9
66+ 1.7	66+	1.7

AT&T Product Quality Score by Usage

AT&T's Product Quality score was rated the highest by customers who have used AT&T's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.2
1 to 2 Years	3
2 to 5 Years	3.1
5 to 10 Years	2.6
Over 10 Years	2.2

AT&T Product Quality Score by Industry

AT&T's Product Quality score was rated the highest by Architecture and Planning industry customers, and the lowest by Transportation industry customers.

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Tech	2.7
Accounting	2.9
Aerospace and Aviation	2.6
Architecture and Planning	3.8
Arts and Entertainment	2.9
Automotive and Transportation	2.6
Banking and Financial Services	2.4
Business and Consumer Services	2.2
Construction	2.5
Consulting	3
Consumer Services	3.5
Education	2.4
Government and Public Policy	1.6
Healthcare, Hospitals and Medicine	1.9
Hospitality	3.2
Insurance	2.1
Legal	1.8
Travel and Hospitality	1.6
Logistics and Supply Chain	1.5
Manufacturing and Machinery	2.7
Marketing, Advertising and Research	2.2
Non-Profit	1.6
Professional Services	2.3
Real Estate	2.7
Retail	2.6
Telecommunications	2.6
Transportation	1.5

AT&T Product Quality vs. Competitors

Compared to its competitors, AT&T's Product Quality score is rated right above Telephone and Data Systems, and is preceded by Verizon.

COMPANY		Product Quality Score
	Huawei	4.2/5
	Vodafone	3.7/5
	Verizon	3.3/5
	AT&T	2.9/5
	Telephone and Data Systems	2.5/5
	Windstream	2.1/5
	Sprint	1.6/5
	Frontier Communications	1.5/5

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AT&T Pricing

AT&T ROI & Value For Money

2.7/5

AT&T has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.

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AT&T Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Automotive and Transportation industry. The users from the Logistics and Supply Chain industry think that they had the lowest ROI from AT&T.

Quick Insights into AT&T ROI

AT&T's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Transportation industry.

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Ranked AT&T ROI the Highest

18-25	3.8
Asian or Pacific Islander	3.2
Automotive and Transportation	3.2

Ranked AT&T ROI the Lowest

Other	1.7
66+	1.5
Transportation	1.5

AT&T ROI Score by Gender

Male customers rated AT&T's ROI score 0.1 stars higher than Female customers.

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Male

2.2/5

Female

2.1/5

AT&T ROI Score by Ethnicity

AT&T's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 1.7	Caucasian	1.7
Hispanic or Latino 3.1	Hispanic or Latino	3.1
African American/Black 2.8	African American/Black	2.8
Asian or Pacific Islander 3.2	Asian or Pacific Islander	3.2
Native American 2.5	Native American	2.5
Other 1.7	Other	1.7

AT&T ROI Score by Age

AT&T's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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Summary	Age	Score
18-25 3.8	18-25	3.8
26-30 3.7	26-30	3.7
31-35 2.8	31-35	2.8
36-40 2.4	36-40	2.4
41-45 2.5	41-45	2.5
46-50 1.5	46-50	1.5
51-55 1.6	51-55	1.6
56-60 1.6	56-60	1.6
61-65 1.6	61-65	1.6
66+ 1.5	66+	1.5

AT&T ROI Score by Usage

AT&T's ROI score was rated the highest by customers who have used AT&T's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	2.1
1 to 2 Years	2.6
2 to 5 Years	2.7
5 to 10 Years	2.4
Over 10 Years	2

AT&T ROI Score by Industry

AT&T's ROI score was rated the highest by Automotive and Transportation industry customers, and the lowest by Transportation industry customers.

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Tech	2.4
Accounting	3
Aerospace and Aviation	2.5
Architecture and Planning	3
Arts and Entertainment	2.6
Automotive and Transportation	3.2
Banking and Financial Services	2.1
Business and Consumer Services	2.1
Construction	2.8
Consulting	2.8
Consumer Services	2.8
Education	2.1
Government and Public Policy	1.6
Healthcare, Hospitals and Medicine	1.7
Hospitality	2.6
Insurance	1.9
Legal	1.6
Travel and Hospitality	1.8
Logistics and Supply Chain	1.5
Manufacturing and Machinery	2.2
Marketing, Advertising and Research	1.7
Non-Profit	1.7
Professional Services	1.6
Real Estate	2.5
Retail	2.6
Telecommunications	2.2
Transportation	1.5

AT&T Pricing vs. Competitors

Compared to its competitors, AT&T's ROI score is rated right above Telephone and Data Systems, and is preceded by Verizon.

COMPANY		Pricing Score
	Huawei	4/5
	Vodafone	3.6/5
	Verizon	3.1/5
	AT&T	2.7/5
	Telephone and Data Systems	2.5/5
	Windstream	1.9/5
	Sprint	1.5/5
	Frontier Communications	1.5/5

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AT&T Customer Satisfaction (CSAT)

AT&T Customer Satisfaction (CSAT) Score

45 / 100

AT&T has an overall Customer Satisfaction score of 45 rated by its users and customers.

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Very Satisfied	26%
Satisfied	19%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	10%
Very Dissatisfied	38%

Very Satisfied

26%

Satisfied

19%

Neither Satisfied nor Dissatisfied

Dissatisfied

10%

Very Dissatisfied

38%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into AT&T Customer Satisfaction

AT&T's Customer Satisfaction score was rated highest by customers from the Architecture and Planning industry, and rated lowest by customers from the Transportation industry.

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Ranked AT&T Customer Satisfaction the Highest

Architecture and Planning	100%
26-30	81%
Asian or Pacific Islander	70%

Ranked AT&T Customer Satisfaction the Lowest

Other	16%
66+	14%
Transportation	0%

AT&T Customer Satisfaction Score by Gender

Male customers rated AT&T's Customer Satisfaction score 6 points higher than Female customers.

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38 / 100

Male

	Very Satisfied	20%
	Satisfied	18%
	Neither Satisfied nor Dissatisfied	5%
	Dissatisfied	10%
	Very Dissatisfied	47%

32 / 100

Female

	Very Satisfied	21%
	Satisfied	11%
	Neither Satisfied nor Dissatisfied	7%
	Dissatisfied	11%
	Very Dissatisfied	50%

AT&T Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

AT&T's Customer Satisfaction (CSAT) score was rated 24% according to Caucasian users and customers.

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24 / 100

Very Satisfied	13%
Satisfied	11%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	12%
Very Dissatisfied	56%

Very Satisfied

13%

Satisfied

11%

Neither Satisfied nor Dissatisfied

Dissatisfied

12%

Very Dissatisfied

56%

CSAT according to Hispanic or Latino

AT&T's Customer Satisfaction (CSAT) score was rated 61% according to Hispanic or Latino users and customers.

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61 / 100

Very Satisfied	44%
Satisfied	17%
Neither Satisfied nor Dissatisfied	2%
Dissatisfied	6%
Very Dissatisfied	31%

Very Satisfied

44%

Satisfied

17%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

31%

CSAT according to African American/Black

AT&T's Customer Satisfaction (CSAT) score was rated 56% according to African American/Black users and customers.

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56 / 100

Very Satisfied	29%
Satisfied	27%
Neither Satisfied nor Dissatisfied	2%
Dissatisfied	10%
Very Dissatisfied	32%

Very Satisfied

29%

Satisfied

27%

Neither Satisfied nor Dissatisfied

Dissatisfied

10%

Very Dissatisfied

32%

CSAT according to Asian or Pacific Islander

AT&T's Customer Satisfaction (CSAT) score was rated 70% according to Asian or Pacific Islander users and customers.

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70 / 100

Very Satisfied	35%
Satisfied	35%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	4%
Very Dissatisfied	19%

Very Satisfied

35%

Satisfied

35%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

19%

CSAT according to Native American

AT&T's Customer Satisfaction (CSAT) score was rated 24% according to Native American users and customers.

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24 / 100

Very Satisfied	24%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	13%
Very Dissatisfied	63%

Very Satisfied

24%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

13%

Very Dissatisfied

63%

CSAT according to Other

AT&T's Customer Satisfaction (CSAT) score was rated 16% according to Other users and customers.

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16 / 100

Very Satisfied	11%
Satisfied	5%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	16%
Very Dissatisfied	64%

Very Satisfied

11%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

16%

Very Dissatisfied

64%

AT&T Customer Satisfaction Score by Age

AT&T's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

76%

26-30

81%

31-35

46%

36-40

43%

41-45

42%

46-50

27%

51-55

24%

56-60

18%

61-65

24%

66+

14%

AT&T Customer Satisfaction Score by Usage

AT&T's Customer Satisfaction score was rated the highest by customers who have used AT&T's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	27
1 to 2 Years	56
2 to 5 Years	47
5 to 10 Years	42
Over 10 Years	26

AT&T Customer Satisfaction Score by Industry

AT&T's Customer Satisfaction score was rated the highest by Architecture and Planning industry customers, and the lowest by Transportation industry customers.

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			"stars": 0,
			"csatScore": 40,
			"text": "AT&T's Customer Satisfaction score is  rated by Automotive and Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "AT&T's Customer Satisfaction score is  rated by Banking and Financial Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 13,
			"stars": 0,
			"csatScore": 13,
			"text": "AT&T's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 13
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 66,
			"stars": 0,
			"csatScore": 66,
			"text": "AT&T's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 66
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "AT&T's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 57,
			"stars": 0,
			"csatScore": 57,
			"text": "AT&T's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 57
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 37,
			"stars": 0,
			"csatScore": 37,
			"text": "AT&T's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 37
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "AT&T's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 26,
			"stars": 0,
			"csatScore": 26,
			"text": "AT&T's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 26
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 37,
			"stars": 0,
			"csatScore": 37,
			"text": "AT&T's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 37
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 28,
			"stars": 0,
			"csatScore": 28,
			"text": "AT&T's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 28
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "AT&T's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "AT&T's Customer Satisfaction score is  rated by Logistics and Supply Chain customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 43,
			"stars": 0,
			"csatScore": 43,
			"text": "AT&T's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 43
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 16,
			"stars": 0,
			"csatScore": 16,
			"text": "AT&T's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 16
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 33,
			"stars": 0,
			"csatScore": 33,
			"text": "AT&T's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 33
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 41,
			"stars": 0,
			"csatScore": 41,
			"text": "AT&T's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 41
		},
		{
			"label": "Telecommunications",
			"groupId": 564,
			"score": 30,
			"stars": 0,
			"csatScore": 30,
			"text": "AT&T's Customer Satisfaction score is  rated by Telecommunications customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 30
		},
		{
			"label": "Transportation",
			"groupId": 567,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "AT&T's Customer Satisfaction score is  rated by Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		}
	]
}

Tech	40
Accounting	53
Aerospace and Aviation	41
Architecture and Planning	100
Arts and Entertainment	36
Automotive and Transportation	40
Banking and Financial Services	33
Business and Consumer Services	13
Construction	66
Consulting	33
Consumer Services	57
Education	37
Government and Public Policy	33
Healthcare, Hospitals and Medicine	26
Hospitality	37
Insurance	28
Legal	0
Logistics and Supply Chain	0
Manufacturing and Machinery	43
Marketing, Advertising and Research	16
Non-Profit	33
Retail	41
Telecommunications	30
Transportation	0

AT&T Customer Satisfaction vs. Competitors

Compared to its competitors, AT&T's Customer Satisfaction score is rated right above Windstream, and is preceded by Verizon.

COMPANY		Customer Satisfaction (CSAT) Score
	Telephone and Data Systems	100%
	Huawei	85%
	Vodafone	71%
	Verizon	54%
	AT&T	45%
	Windstream	26%
	Sprint	16%
	Frontier Communications	10%

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AT&T Customer Service

2.6/5

AT&T has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.

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About AT&T's Customer Service

Address

208 S. Akard Street, Suite 2954, Dallas, TX 75202

Website

https://www.att.com/

AT&T's Social Links

Quick Insights into AT&T Customer Service

AT&T's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Travel and Hospitality industry.

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Ranked AT&T Customer Service the Highest

18-25	4
Consumer Services	3.4
Asian or Pacific Islander	3.1

Ranked AT&T Customer Service the Lowest

66+	1.5
Other	1.5
Travel and Hospitality	1.5

AT&T Customer Service Score by Gender

AT&T's Customer Service score was rated 2.1 by both Female and Male customers on Comparably.

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Male

2.1/5

Female

2.1/5

AT&T Customer Service Score by Ethnicity

AT&T's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 1.6	Caucasian	1.6
Hispanic or Latino 2.9	Hispanic or Latino	2.9
African American/Black 2.8	African American/Black	2.8
Asian or Pacific Islander 3.1	Asian or Pacific Islander	3.1
Native American 2.1	Native American	2.1
Other 1.5	Other	1.5

AT&T Customer Service Score by Age

AT&T's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 4	18-25	4
26-30 3.7	26-30	3.7
31-35 2.7	31-35	2.7
36-40 2.3	36-40	2.3
41-45 2.2	41-45	2.2
46-50 1.5	46-50	1.5
51-55 1.6	51-55	1.6
56-60 1.5	56-60	1.5
61-65 1.5	61-65	1.5
66+ 1.5	66+	1.5

AT&T Customer Service Score by Usage

AT&T's Customer Service score was rated the highest by customers who have used AT&T's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	1.9
1 to 2 Years	2.7
2 to 5 Years	2.8
5 to 10 Years	2.4
Over 10 Years	1.8

AT&T Customer Service Score by Industry

AT&T's Customer Service score was rated the highest by Consumer Services industry customers, and the lowest by Travel and Hospitality industry customers.

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Tech	2.4
Accounting	2.8
Aerospace and Aviation	2.5
Architecture and Planning	3.1
Arts and Entertainment	2.9
Automotive and Transportation	2.9
Banking and Financial Services	2.3
Business and Consumer Services	1.7
Construction	2.5
Consulting	2.3
Consumer Services	3.4
Education	2
Government and Public Policy	1.8
Healthcare, Hospitals and Medicine	1.5
Hospitality	1.8
Insurance	1.5
Legal	1.5
Travel and Hospitality	1.5
Logistics and Supply Chain	1.5
Manufacturing and Machinery	1.9
Marketing, Advertising and Research	1.5
Non-Profit	1.9
Professional Services	1.5
Real Estate	2.4
Retail	2.5
Telecommunications	1.8
Transportation	1.5

AT&T Customer Service vs. Competitors

Compared to its competitors, AT&T's Customer Service score is rated right above Telephone and Data Systems, and is preceded by Verizon.

COMPANY		Customer Service Score
	Huawei	4/5
	Vodafone	3.6/5
	Verizon	3.1/5
	AT&T	2.6/5
	Telephone and Data Systems	2.5/5
	Windstream	1.9/5
	Sprint	1.5/5
	Frontier Communications	1.5/5

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AT&T as an Employer

4.7/5

AT&T has a 4.7/5 stars for its overall company culture rated by their employees

top

CEO of AT&T

John T. Stankey

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

AT&T scored a -18 for Net Promoter Score and a 43 for Employee Net Promoter Score. NPS gauges how likely a customer of AT&T would recommend the brand to a friend. ENPS measures how likely AT&T employees would recommend working at AT&T to a friend.

Net Promoter Score

-18

NPS Score

35%	Promoters
12%	Passive
53%	Detractors

Employee Net Promoter Score

eNPS Score

58%	Promoters
27%	Passive
15%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail

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