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About AT&T's Brand

AT&T is a telecommunications company that provides wireless communications, local exchange, and long-distance services. Among its major competitors, AT&T is ranked in 4th place for NPS while Huawei is 1st, and Verizon is 2nd. Overall, AT&T has a negative social sentiment, when analyzing social media channels and online mentions.Their current market cap is $217.30B

Brand at a Glance

77%
Customer Loyalty
3/5
Product Quality
2.9/5
Pricing
2.9/5
Customer Service

AT&T Ranking

AT&T NPS

AT&T's Net Promoter Score (NPS) is a -10 with 38% Promoters, 14% Passives, and 48% Detractors. Net Promoter Score tracks whether AT&T's customers would recommend using the product based on a scale of -100 to 100.

AT&T Overall NPS

-10
NPS
38%Promoters
14%Passives
48%Detractors
AT&T Overall NPS

AT&T NPS Trend

-100
-50
0
50
100
Jun 2021
-6
Jun 2021-6
Jul 2021
-8
Jul 2021-8
Aug 2021
-6
Aug 2021-6
Sep 2021
-7
Sep 2021-7
Oct 2021
-7
Oct 2021-7
Nov 2021
-7
Nov 2021-7
Dec 2021
-5
Dec 2021-5
Jan 2022
-7
Jan 2022-7
Feb 2022
-9
Feb 2022-9
Mar 2022
-9
Mar 2022-9
Apr 2022
-9
Apr 2022-9
May 2022
-9
May 2022-9

How Other Brands Compare

AT&T is ranked #4 for NPS among its competitors. Huawei and Verizon come in first and second, with Vodafone coming in at third. Among those competitors, it is the third most valued company behind Verizon.

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AT&T's Logo
AT&T
Verizon's Logo
Verizon
Huawei's Logo
Huawei
Vodafone's Logo
Vodafone
Global Ranking#-#108#707#-
NPS-1015445
Social Sentiment Calculated by analyzing social media and other online mentionsNegativeNegativeNeutral-
Valuation Updated every 24 hours for public companies$217.30B$241.36B-$53.05B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

AT&T NPS by Gender

Female customers rated AT&T's NPS 10 points higher than Male customers.

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Male

-36

AT&T's NPS was rated -36 by Male customers on Comparably.

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27%
Promoters
10%
Passives
63%
Detractors

Female

-26

AT&T's NPS was rated -26 by Female customers on Comparably.

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33%
Promoters
8%
Passives
59%
Detractors

AT&T NPS by Ethnicity

AT&T's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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-100
-50
0
50
100
Caucasian
-63
Caucasian-63
Hispanic or Latino
24
Hispanic or Latino24
African American/Black
4
African American/Black4
Asian or Pacific Islander
-15
Asian or Pacific Islander-15
Native American
0
Native American0
Other
-41
Other-41

AT&T NPS by Age

AT&T's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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0
20
40
60
80
100
Promoters
74%
Passives
13%
Detractors
13%
18-2574%13%13%
Promoters
63%
Passives
5%
Detractors
32%
26-3063%5%32%
Promoters
34%
Passives
14%
Detractors
52%
31-3534%14%52%
Promoters
30%
Passives
8%
Detractors
62%
36-4030%8%62%
Promoters
36%
Passives
14%
Detractors
50%
41-4536%14%50%
Promoters
5%
Passives
6%
Detractors
89%
46-505%6%89%
Promoters
10%
Passives
14%
Detractors
76%
51-5510%14%76%
Promoters
14%
Passives
7%
Detractors
79%
56-6014%7%79%
Promoters
9%
Passives
5%
Detractors
86%
61-659%5%86%
Promoters
7%
Passives
5%
Detractors
88%
66+7%5%88%

AT&T NPS by Usage

AT&T's NPS was rated the highest by customers who have used AT&T's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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-100
-50
0
50
100
Less than 1 Year
-28
Less than 1 Year-28
1 to 2 Years
-19
1 to 2 Years-19
2 to 5 Years
-5
2 to 5 Years-5
5 to 10 Years
-17
5 to 10 Years-17
Over 10 Years
-45
Over 10 Years-45

AT&T NPS vs. Competitors

Compared to its competitors, AT&T's NPS is rated right above Windstream, and is preceded by Telephone and Data Systems.

Unlock AT&T NPS vs. Competitors Data

AT&T's Logo
VS
Huawei's Logo
Verizon's Logo
Vodafone's Logo
Telephone and Data Systems' Logo
Windstream's Logo
Sprint's Logo
Frontier Communications' Logo

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AT&T Customer Reviews

Out of the 79 AT&T customer reviews 28 were positive and 51 were constructive. AT&T customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Treating loyal customers as well as you treat potential customers. Get customers help when they need it, and stop playing the promotional pricing game.
Review from Houston, TX / Female / Caucasian / 36-40Posted 20 days ago
What do you value most about this brand?
What I appreciate the most about AT&T is their friendliness at the store locations.
Review from Dallas, TX / Male / Hispanic or Latino / 41-45Posted 7 days ago
What can this brand most improve?
Customer service! Treat people with respect and make information available easily!
Review from Dallas, TX / Female / Asian or Pacific Islander / 41-45Posted 18 days ago
What can this brand most improve?
Customer servicebetter way to take care of returns
Review from Dallas, TX / Female / Other / 61-65Posted 19 days ago
What do you value most about this brand?
Customer service is always very pleasant
Review from Female / Caucasian / 56-60Posted 23 days ago

AT&T Customer Loyalty

77%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

77% of AT&T users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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77
77%
23
23%
AT&T Customer Loyalty

AT&T Customer Loyalty Score by Gender

AT&T's Customer Loyalty score was rated 80 by both Female and Male customers on Comparably.

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Male
80%
Yes
Female
80%
Yes

AT&T Customer Loyalty Score by Ethnicity

AT&T's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Asian or Pacific Islander customers.

% who answered "Yes"

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74
out of 100
Caucasian
87
out of 100
Hispanic or Latino
83
out of 100
African American/Black
72
out of 100
Asian or Pacific Islander
100
out of 100
Native American
92
out of 100
Other

AT&T Customer Loyalty Score by Age

AT&T's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 46-50.

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0
20%
40%
60%
80%
100%
18-25
88%
18-2588%
26-30
96%
26-3096%
31-35
75%
31-3575%
36-40
79%
36-4079%
41-45
71%
41-4571%
46-50
67%
46-5067%
51-55
91%
51-5591%
56-60
75%
56-6075%
61-65
75%
61-6575%
66+
70%
66+70%

AT&T Customer Loyalty Score by Usage

AT&T's Customer Loyalty score was rated the highest by customers who have used AT&T's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year
49%
1 to 2 Years
75%
2 to 5 Years
79%
5 to 10 Years
86%
Over 10 Years
85%

AT&T Customer Loyalty Score by Industry

AT&T's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Marketing, Advertising and Research industry customers.

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Tech
84%
Accounting
84%
Aerospace and Aviation
78%
Architecture and Planning
100%
Arts and Entertainment
82%
Automotive and Transportation
87%
Banking and Financial Services
80%
Business and Consumer Services
58%
Construction
78%
Consulting
100%
Consumer Services
66%
Education
78%
Healthcare, Hospitals and Medicine
78%
Hospitality
100%
Insurance
85%
Legal
70%
Manufacturing and Machinery
85%
Marketing, Advertising and Research
55%
Non-Profit
70%
Real Estate
100%
Retail
100%
Telecommunications
82%
Transportation
64%

AT&T Customer Loyalty vs. Competitors

Compared to its competitors, AT&T's Customer Loyalty score is rated right above Windstream, and is preceded by Vodafone.

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AT&T's Logo
VS
Sprint's Logo
Huawei's Logo
Verizon's Logo
Vodafone's Logo
Windstream's Logo
Frontier Communications' Logo
Telephone and Data Systems' Logo

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AT&T Product Quality

3/5

AT&T has an overall Product Quality score of 3 out of 5 stars rated by its users and customers.

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AT&T Product Information

AT&T’s product quality score is a 3 out of 5 as rated by its users and customers. Reviewers from the Consulting industry rated AT&T's product the highest. Reviewers from the Accounting industry rated AT&T the lowest at 3.1.

Website
https://www.att.com/
Company Size
10,000+ Employees

Industry

Business Services
Consumer Services
Hardware and Devices

Quick Insights into AT&T Product Quality

AT&T's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Transportation industry.

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Ranked AT&T Product Quality the Highest

18-25
4.3
Consulting
4.1
Hispanic or Latino
3.5

Ranked AT&T Product Quality the Lowest

Caucasian
2.1
46-50
1.6
Transportation
1.5

AT&T Product Quality Score by Gender

Male customers rated AT&T's Product Quality score 0.2 stars higher than Female customers.

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Male

2.8/5

Female

2.6/5

AT&T Product Quality Score by Ethnicity

AT&T's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2.1
Caucasian2.1
Hispanic or Latino
3.5
Hispanic or Latino3.5
African American/Black
3.3
African American/Black3.3
Asian or Pacific Islander
3.2
Asian or Pacific Islander3.2
Native American
3.3
Native American3.3
Other
2.5
Other2.5

AT&T Product Quality Score by Age

AT&T's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 46-50.

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0
1
2
3
4
5
18-25
4.3
18-254.3
26-30
3.9
26-303.9
31-35
3.1
31-353.1
36-40
3.4
36-403.4
41-45
2.8
41-452.8
46-50
1.6
46-501.6
51-55
2.2
51-552.2
56-60
2.1
56-602.1
61-65
1.8
61-651.8
66+
1.7
66+1.7

AT&T Product Quality Score by Usage

AT&T's Product Quality score was rated the highest by customers who have used AT&T's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
2.6
1 to 2 Years
3.2
2 to 5 Years
3.3
5 to 10 Years
2.9
Over 10 Years
2.4

AT&T Product Quality Score by Industry

AT&T's Product Quality score was rated the highest by Consulting industry customers, and the lowest by Transportation industry customers.

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Tech
3
Accounting
3.1
Aerospace and Aviation
2.7
Architecture and Planning
3.5
Arts and Entertainment
3.2
Automotive and Transportation
2.9
Banking and Financial Services
3.3
Business and Consumer Services
2.2
Construction
2.1
Consulting
4.1
Consumer Services
3.7
Education
2.4
Healthcare, Hospitals and Medicine
2
Hospitality
3.7
Insurance
2.7
Legal
1.5
Manufacturing and Machinery
3.1
Marketing, Advertising and Research
1.9
Non-Profit
2
Real Estate
2.7
Retail
3.3
Telecommunications
2.8
Transportation
1.5

AT&T Product Quality vs. Competitors

Compared to its competitors, AT&T's Product Quality score is rated right above Windstream, and is preceded by Verizon.

COMPANYProduct Quality Score
Huawei4.2/5
Vodafone3.8/5
Verizon3.7/5
AT&T3/5
Windstream2.8/5
Sprint1.7/5
Frontier Communications1.5/5
Telephone and Data SystemsN/A

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AT&T's Logo
VS
Huawei's Logo
Vodafone's Logo
Verizon's Logo
Windstream's Logo
Sprint's Logo
Frontier Communications' Logo
Telephone and Data Systems' Logo

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AT&T Pricing

AT&T ROI & Value For Money

2.9/5

AT&T has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.

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AT&T Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Consulting industry. The users from the Transportation industry think that they had the lowest ROI from AT&T.

Quick Insights into AT&T ROI

AT&T's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Transportation industry.

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Ranked AT&T ROI the Highest

18-25
4.1
Consulting
4
Hispanic or Latino
3.4

Ranked AT&T ROI the Lowest

Caucasian
2
66+
1.5
Transportation
1.5

AT&T ROI Score by Gender

Male customers rated AT&T's ROI score 0.1 stars higher than Female customers.

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Male

2.6/5

Female

2.5/5

AT&T ROI Score by Ethnicity

AT&T's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
2
Caucasian2
Hispanic or Latino
3.4
Hispanic or Latino3.4
African American/Black
3.2
African American/Black3.2
Asian or Pacific Islander
3.2
Asian or Pacific Islander3.2
Native American
3.1
Native American3.1
Other
2.3
Other2.3

AT&T ROI Score by Age

AT&T's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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0
1
2
3
4
5
18-25
4.1
18-254.1
26-30
4
26-304
31-35
2.9
31-352.9
36-40
2.9
36-402.9
41-45
2.8
41-452.8
46-50
1.5
46-501.5
51-55
1.9
51-551.9
56-60
2
56-602
61-65
1.6
61-651.6
66+
1.5
66+1.5

AT&T ROI Score by Usage

AT&T's ROI score was rated the highest by customers who have used AT&T's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
2.5
1 to 2 Years
3.1
2 to 5 Years
3.1
5 to 10 Years
2.6
Over 10 Years
2.3

AT&T ROI Score by Industry

AT&T's ROI score was rated the highest by Consulting industry customers, and the lowest by Transportation industry customers.

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Tech
2.8
Accounting
3.2
Aerospace and Aviation
2.6
Architecture and Planning
3.1
Arts and Entertainment
3
Automotive and Transportation
3.6
Banking and Financial Services
2.8
Business and Consumer Services
2.2
Construction
2.5
Consulting
4
Consumer Services
2.7
Education
2.3
Healthcare, Hospitals and Medicine
1.8
Hospitality
3.8
Insurance
2.3
Legal
1.6
Manufacturing and Machinery
2.6
Marketing, Advertising and Research
1.6
Non-Profit
2.1
Real Estate
2.5
Retail
3.7
Telecommunications
2.5
Transportation
1.5

AT&T Pricing vs. Competitors

Compared to its competitors, AT&T's ROI score is rated right above Windstream, and is preceded by Vodafone.

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AT&T's Logo
VS
Huawei's Logo
Verizon's Logo
Vodafone's Logo
Windstream's Logo
Frontier Communications' Logo
Sprint's Logo
Telephone and Data Systems' Logo

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AT&T Customer Service

2.9/5

AT&T has an overall Customer Service score of 2.9 out of 5 stars rated by its users and customers.

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About AT&T's Customer Service

Address

208 S. Akard St, Dallas, TX 75202


Website

https://www.att.com/

Quick Insights into AT&T Customer Service

AT&T's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Transportation industry.

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Ranked AT&T Customer Service the Highest

18-25
4.2
Consulting
3.6
2 to 5 Years
3.3

Ranked AT&T Customer Service the Lowest

Caucasian
1.9
61-65
1.5
Transportation
1.5

AT&T Customer Service Score by Gender

AT&T's Customer Service score was rated 2.5 by both Female and Male customers on Comparably.

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Male

2.5/5

Female

2.5/5

AT&T Customer Service Score by Ethnicity

AT&T's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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0
1
2
3
4
5
Caucasian
1.9
Caucasian1.9
Hispanic or Latino
3.2
Hispanic or Latino3.2
African American/Black
3.1
African American/Black3.1
Asian or Pacific Islander
3.2
Asian or Pacific Islander3.2
Native American
2.7
Native American2.7
Other
2.2
Other2.2

AT&T Customer Service Score by Age

AT&T's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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0
1
2
3
4
5
18-25
4.2
18-254.2
26-30
4.1
26-304.1
31-35
2.9
31-352.9
36-40
3
36-403
41-45
2.5
41-452.5
46-50
1.5
46-501.5
51-55
1.9
51-551.9
56-60
1.6
56-601.6
61-65
1.5
61-651.5
66+
1.6
66+1.6

AT&T Customer Service Score by Usage

AT&T's Customer Service score was rated the highest by customers who have used AT&T's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
2.3
1 to 2 Years
3.1
2 to 5 Years
3.3
5 to 10 Years
2.6
Over 10 Years
2.2

AT&T Customer Service Score by Industry

AT&T's Customer Service score was rated the highest by Consulting industry customers, and the lowest by Transportation industry customers.

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Tech
2.8
Accounting
3.1
Aerospace and Aviation
2.7
Architecture and Planning
3.2
Arts and Entertainment
3.1
Automotive and Transportation
3.1
Banking and Financial Services
3.2
Business and Consumer Services
2.1
Construction
2
Consulting
3.6
Consumer Services
3.5
Education
2.2
Healthcare, Hospitals and Medicine
1.8
Hospitality
3
Insurance
1.9
Legal
1.5
Manufacturing and Machinery
2.4
Marketing, Advertising and Research
1.5
Non-Profit
2.3
Real Estate
2.4
Retail
3.4
Telecommunications
2.3
Transportation
1.5

AT&T Customer Service vs. Competitors

Compared to its competitors, AT&T's Customer Service score is rated right above Windstream, and is preceded by Vodafone.

COMPANYCustomer Service Score
Huawei4/5
Verizon3.6/5
Vodafone3.4/5
AT&T2.9/5
Windstream2.8/5
Frontier Communications1.5/5
Sprint1.5/5
Telephone and Data SystemsN/A

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AT&T's Logo
VS
Huawei's Logo
Verizon's Logo
Vodafone's Logo
Windstream's Logo
Frontier Communications' Logo
Sprint's Logo
Telephone and Data Systems' Logo

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AT&T as an Employer

3.3/5

AT&T has a 3.3/5 stars for its overall company culture rated by their employees

  AT&T CEO
bottom
35%
CEO of AT&T

In the Bottom 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

AT&T scored a -10 for Net Promoter Score and a 0 for Employee Net Promoter Score. NPS gauges how likely a customer of AT&T would recommend the brand to a friend. ENPS measures how likely AT&T employees would recommend working at AT&T to a friend.

Net Promoter Score

-10
NPS Score
38%Promoters
14%Passive
48%Detractors

Employee Net Promoter Score

0
eNPS Score
39%Promoters
22%Passive
39%Detractors

Global Ranking Snapshot

RANKCOMPANYCEOINDUSTRY
1
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
2
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
3
Costco  Costco CEO
W. Craig Jelinek
Retail
4
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
5
Amazon  Amazon CEO
Andy Jassy
Retail
6
Apple  Apple CEO
Timothy Cook
Tech
7
Nike  Nike CEO
John Donahoe
Fashion and Beauty