37
NPS
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Huawei is ranked #241 in Tech Brands
Huawei is ranked #241 in Tech Brands
About Huawei's Brand
Huawei is a manufacturer and supplier of networking and telecommunications equipments. Huawei’s brand is ranked #707 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Huawei. When compared to other organizations within the Tech industry, Huawei is ranked #241. Among its major competitors, Huawei is ranked in 2nd place for NPS while Extreme Networks is 1st, and Ericsson is 3rd. Overall, Huawei has a neutral social sentiment, when analyzing social media channels and online mentions.
Brand at a Glance
81%
Customer Loyalty
4.2/5
Product Quality
4/5
Pricing
4/5
Customer Service
Huawei CMO
Huawei Ranking
- #707 in Global Best Brands
- #241 in Tech
- #1 / 4 of its competitors
Huawei NPS
Huawei's Net Promoter Score (NPS) is a 37 with 58% Promoters, 21% Passives, and 21% Detractors. Net Promoter Score tracks whether Huawei's customers would recommend using the product based on a scale of -100 to 100.
Huawei Overall NPS
| 58% | Promoters |
|---|---|
| 21% | Passives |
| 21% | Detractors |
Huawei NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2024 38 | Dec 2024 | 38 |
Jan 2025 38 | Jan 2025 | 38 |
Feb 2025 38 | Feb 2025 | 38 |
Apr 2025 38 | Apr 2025 | 38 |
May 2025 38 | May 2025 | 38 |
Jun 2025 38 | Jun 2025 | 38 |
Jul 2025 38 | Jul 2025 | 38 |
Aug 2025 38 | Aug 2025 | 38 |
Sep 2025 38 | Sep 2025 | 38 |
Nov 2025 38 | Nov 2025 | 38 |
Dec 2025 38 | Dec 2025 | 38 |
Jan 2026 38 | Jan 2026 | 38 |
How Other Brands Compare
Huawei is ranked first for NPS among its competitors. Ericsson and Juniper Networks come in second and third, with AT&T coming in at #4.
 Huawei |  Ericsson |  Juniper Networks |  AT&T | |
| Global Ranking | #707 | #272 | #816 | #- |
| NPS | 37 | 34 | 34 | -18 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $40.52B | $8.38B | $217.30B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Huawei NPS by Gender
Male customers rated Huawei's NPS 3 points higher than Female customers.
Male
39
Huawei's NPS was rated 39 by Male customers on Comparably.
56%
Promoters
27%
Passives
17%
Detractors
Female
36
Huawei's NPS was rated 36 by Female customers on Comparably.
53%
Promoters
30%
Passives
17%
Detractors
Huawei NPS by Ethnicity
Huawei's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 15 | Caucasian | 15 |
Hispanic or Latino 40 | Hispanic or Latino | 40 |
African American/Black 33 | African American/Black | 33 |
Asian or Pacific Islander 43 | Asian or Pacific Islander | 43 |
Native American -34 | Native American | -34 |
Other 43 | Other | 43 |
Huawei NPS by Age
Huawei's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 36-40.
Huawei NPS by Usage
Huawei's NPS was rated the highest by customers who have used Huawei's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 18 | Less than 1 Year | 18 |
1 to 2 Years 37 | 1 to 2 Years | 37 |
2 to 5 Years 41 | 2 to 5 Years | 41 |
5 to 10 Years 59 | 5 to 10 Years | 59 |
Over 10 Years 50 | Over 10 Years | 50 |
Huawei NPS vs. Competitors
Compared to its competitors, Huawei's NPS is rated right above Ericsson, and is preceded by Extreme Networks.
| COMPANY | NPS Score | |
|---|---|---|
 | Extreme Networks | 72 |
| Huawei | 37 |
| Ericsson | 34 |
| Juniper Networks | 34 |
| AT&T | -18 |
 | HTC Corp | -20 |
 | NETGEAR | -24 |
Huawei Customer Reviews
Out of the 51 Huawei customer reviews 44 were positive and 7 were constructive. Huawei customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Huawei Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Huawei users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Huawei Customer Loyalty Score by Gender
Female customers rated Huawei's Customer Loyalty score 4% higher than Male customers.
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Male
79%
Yes
Female
83%
Yes
Huawei Customer Loyalty Score by Ethnicity
Huawei's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Huawei.
62
out of 100
Caucasian
82
out of 100
Hispanic or Latino
76
out of 100
African American/Black
81
out of 100
Asian or Pacific Islander
100
out of 100
Native American
81
out of 100
Other
Huawei Customer Loyalty Score by Age
Huawei's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 81% | 18-25 | 81% |
26-30 76% | 26-30 | 76% |
31-35 77% | 31-35 | 77% |
36-40 83% | 36-40 | 83% |
41-45 78% | 41-45 | 78% |
46-50 84% | 46-50 | 84% |
51-55 78% | 51-55 | 78% |
56-60 100% | 56-60 | 100% |
Huawei Customer Loyalty Score by Usage
Huawei's Customer Loyalty score was rated the highest by customers who have used Huawei's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Huawei Customer Loyalty Score by Industry
Huawei's Customer Loyalty score was rated the highest by Business Supplies and Equipment industry customers, and the lowest by Public Relations and Communications industry customers.
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Huawei Customer Loyalty vs. Competitors
Compared to its competitors, Huawei's Customer Loyalty score is rated right above HTC Corp, and is preceded by Juniper Networks.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Extreme Networks | 87% |
| Juniper Networks | 86% |
| Huawei | 81% |
| HTC Corp | 81% |
| Ericsson | 79% |
| AT&T | 77% |
| NETGEAR | 65% |
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Customer Loyalty for Other Tech Brands
In the Tech industry, Huawei's Customer Loyalty score is rated right below Peloton.
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Huawei Product Quality
4.2/5
Huawei has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Huawei Product Information
Huawei serves markets in the United States, Asia, Europe, Australia, Canada, and United Kingdom. Huawei supports iOS and Web devices and offers products for medium and large sized businesses.
Huawei’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated Huawei's product the highest. Reviewers from the Tech industry rated Huawei the lowest at 4.3.
- Website
- http://www.huawei.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Hardware and Devices
Mobile App
Manufacturing
Languages Supported
English
Product Type
Communication Software
Contact Center Software
Unified Communications Software
Remote Support Software
VoIP Software
Telephony Software
Quick Insights into Huawei Product Quality
Huawei's Product Quality score was rated highest by customers ages 41-45, and rated lowest by Caucasian customers.
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Ranked Huawei Product Quality the Highest
Ranked Huawei Product Quality the Lowest
Huawei Product Quality Score by Gender
Huawei's Product Quality score was rated 4.2 by both Female and Male customers on Comparably.
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Male
4.2/5
Female
4.2/5
Huawei Product Quality Score by Ethnicity
Huawei's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.2 | Caucasian | 3.2 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 4.3 | African American/Black | 4.3 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Native American 3.8 | Native American | 3.8 |
Other 4.3 | Other | 4.3 |
Huawei Product Quality Score by Age
Huawei's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.3 | 26-30 | 4.3 |
31-35 4.2 | 31-35 | 4.2 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.6 | 41-45 | 4.6 |
46-50 3.8 | 46-50 | 3.8 |
51-55 4.4 | 51-55 | 4.4 |
56-60 4.5 | 56-60 | 4.5 |
Huawei Product Quality Score by Usage
Huawei's Product Quality score was rated the highest by customers who have used Huawei's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Huawei Product Quality Score by Industry
Huawei's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Architecture and Planning industry customers.
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Huawei Product Quality vs. Competitors
Compared to its competitors, Huawei's Product Quality score is rated right above Juniper Networks, and is preceded by Extreme Networks.
| COMPANY | Product Quality Score | |
|---|---|---|
| Extreme Networks | 4.3/5 |
| Huawei | 4.2/5 |
| Juniper Networks | 4.2/5 |
| Ericsson | 4.1/5 |
| HTC Corp | 3.5/5 |
| AT&T | 2.9/5 |
| NETGEAR | 2.6/5 |
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Product Quality for Other Tech Brands
In the Tech industry, Huawei's Product Quality score is rated right above Netflix, and is preceded by Zoom Video Communications.
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Huawei Pricing
Huawei ROI & Value For Money
4/5
Huawei has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Huawei Pricing Plans
Huawei has a pricing structure that accommodates medium and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Hospitality industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Huawei.
Who Uses Huawei?
Medium Businesses
Large Enterprises
Quick Insights into Huawei ROI
Huawei's ROI score was rated highest by customers ages 56-60, and rated lowest by customers from the Architecture and Planning industry.
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Ranked Huawei ROI the Highest
Ranked Huawei ROI the Lowest
Huawei ROI Score by Gender
Huawei's ROI score was rated 4 by both Female and Male customers on Comparably.
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Male
4/5
Female
4/5
Huawei ROI Score by Ethnicity
Huawei's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Hispanic or Latino 4.3 | Hispanic or Latino | 4.3 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 3.6 | Native American | 3.6 |
Other 4.1 | Other | 4.1 |
Huawei ROI Score by Age
Huawei's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 46-50.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.8 | 36-40 | 3.8 |
41-45 4.3 | 41-45 | 4.3 |
46-50 3.5 | 46-50 | 3.5 |
51-55 4.5 | 51-55 | 4.5 |
56-60 4.6 | 56-60 | 4.6 |
Huawei ROI Score by Usage
Huawei's ROI score was rated the highest by customers who have used Huawei's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Huawei ROI Score by Industry
Huawei's ROI score was rated the highest by Hospitality industry customers, and the lowest by Architecture and Planning industry customers.
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Huawei Pricing vs. Competitors
Compared to its competitors, Huawei's ROI score is rated right above Ericsson, and is preceded by Juniper Networks.
| COMPANY | Pricing Score | |
|---|---|---|
| Extreme Networks | 4.2/5 |
| Juniper Networks | 4.2/5 |
| Huawei | 4/5 |
| Ericsson | 4/5 |
| HTC Corp | 3.6/5 |
| AT&T | 2.7/5 |
| NETGEAR | 2.5/5 |
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ROI for Other Tech Brands
In the Tech industry, Huawei's ROI score is rated right above Google, and is preceded by Zoom Video Communications.
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Huawei Customer Satisfaction (CSAT)
Huawei Customer Satisfaction (CSAT) Score
85 / 100
Huawei has an overall Customer Satisfaction score of 85 rated by its users and customers.
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Very Satisfied
49%
Satisfied
36%
Neither Satisfied nor Dissatisfied
8%
Dissatisfied
2%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Huawei Customer Satisfaction
Huawei's Customer Satisfaction score was rated highest by customers ages 51-55, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked Huawei Customer Satisfaction the Highest
Ranked Huawei Customer Satisfaction the Lowest
Huawei Customer Satisfaction Score by Gender
Female customers rated Huawei's Customer Satisfaction score 4 points higher than Male customers.
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86 / 100
MaleVery Satisfied | 46% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 12% | |
Dissatisfied | 2% | |
Very Dissatisfied | 0% |
90 / 100
FemaleVery Satisfied | 45% | |
|---|---|---|
Satisfied | 45% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 1% | |
Very Dissatisfied | 4% |
Huawei Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Huawei's Customer Satisfaction (CSAT) score was rated 70% according to Caucasian users and customers.
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70 / 100
Very Satisfied
35%
Satisfied
35%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
6%
Very Dissatisfied
12%
CSAT according to Hispanic or Latino
Huawei's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Huawei's Customer Satisfaction (CSAT) score was rated 88% according to African American/Black users and customers.
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88 / 100
Very Satisfied
47%
Satisfied
41%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
3%
Very Dissatisfied
3%
CSAT according to Asian or Pacific Islander
Huawei's Customer Satisfaction (CSAT) score was rated 85% according to Asian or Pacific Islander users and customers.
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85 / 100
Very Satisfied
42%
Satisfied
43%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
1%
Very Dissatisfied
0%
CSAT according to Native American
Huawei's Customer Satisfaction (CSAT) score was rated 100% according to Native American users and customers.
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100 / 100
Very Satisfied
33%
Satisfied
67%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Huawei's Customer Satisfaction (CSAT) score was rated 95% according to Other users and customers.
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95 / 100
Very Satisfied
54%
Satisfied
41%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
0%
Very Dissatisfied
1%
Huawei Customer Satisfaction Score by Age
Huawei's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 46-50.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Huawei.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 88% | |||||||||||||||
| 26-30 | 90% | |||||||||||||||
| 31-35 | 84% | |||||||||||||||
| 36-40 | 85% | |||||||||||||||
| 41-45 | 92% | |||||||||||||||
| 46-50 | 72% | |||||||||||||||
| 51-55 | 100% |
Huawei Customer Satisfaction Score by Usage
Huawei's Customer Satisfaction score was rated the highest by customers who have used Huawei's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Huawei Customer Satisfaction Score by Industry
Huawei's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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}Huawei Customer Satisfaction vs. Competitors
Compared to its competitors, Huawei's Customer Satisfaction score is rated right above Juniper Networks, and is preceded by Extreme Networks.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Extreme Networks | 100% |
| Huawei | 85% |
| Juniper Networks | 78% |
| Ericsson | 75% |
| AT&T | 44% |
| NETGEAR | 39% |
| HTC Corp | 33% |
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Huawei's Customer Satisfaction score is rated right above Netflix, and is preceded by Nintendo.
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Huawei Customer Service
4/5
Huawei has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Huawei's Customer Service
Website
http://www.huawei.com/
Quick Insights into Huawei Customer Service
Huawei's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers from the Mechanical, Civil or Industrial Engineering industry.
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Ranked Huawei Customer Service the Highest
Ranked Huawei Customer Service the Lowest
Huawei Customer Service Score by Gender
Male customers rated Huawei's Customer Service score 0.2 stars higher than Female customers.
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Male
4.1/5
Female
3.9/5
Huawei Customer Service Score by Ethnicity
Huawei's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Native American 3.6 | Native American | 3.6 |
Other 4.1 | Other | 4.1 |
Huawei Customer Service Score by Age
Huawei's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 4.1 | 26-30 | 4.1 |
31-35 4.1 | 31-35 | 4.1 |
36-40 4 | 36-40 | 4 |
41-45 4.5 | 41-45 | 4.5 |
46-50 4 | 46-50 | 4 |
51-55 4.1 | 51-55 | 4.1 |
56-60 4.4 | 56-60 | 4.4 |
Huawei Customer Service Score by Usage
Huawei's Customer Service score was rated the highest by customers who have used Huawei's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Huawei Customer Service Score by Industry
Huawei's Customer Service score was rated the highest by Energy and Manufacturing industry customers, and the lowest by Mechanical, Civil or Industrial Engineering industry customers.
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Huawei Customer Service vs. Competitors
Compared to its competitors, Huawei's Customer Service score is rated right above HTC Corp, and is preceded by Ericsson.
| COMPANY | Customer Service Score | |
|---|---|---|
| Extreme Networks | 4.2/5 |
| Juniper Networks | 4.2/5 |
| Ericsson | 4.1/5 |
| Huawei | 4/5 |
| HTC Corp | 3.7/5 |
| AT&T | 2.6/5 |
| NETGEAR | 2.3/5 |
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Customer Service for Other Tech Brands
In the Tech industry, Huawei's Customer Service score is rated right above Google, and is preceded by Apple.
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Huawei as an Employer
3.6/5
Huawei has a 3.6/5 stars for its overall company culture rated by their employees
top
20%
Consumer vs. Employees
Huawei scored a 37 for Net Promoter Score and a 2 for Employee Net Promoter Score. NPS gauges how likely a customer of Huawei would recommend the brand to a friend. ENPS measures how likely Huawei employees would recommend working at Huawei to a friend.
Net Promoter Score
37
NPS Score
| 58% | Promoters |
|---|---|
| 21% | Passive |
| 21% | Detractors |
Employee Net Promoter Score
2
eNPS Score
| 40% | Promoters |
|---|---|
| 22% | Passive |
| 38% | Detractors |
Global Ranking Snapshot
Huawei is ranked #707 in the Global Top 100 Brands. It ranks just behind SoundCloud and just ahead of Cleveland Clinic.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
705 |  | Driveline Retail Merchandising |  | Randy Wilson | Business and Consumer Services |
706 |  | SoundCloud |  | Kerry Trainor | Tech |
707 | | Huawei | | Ren Zhengfei | Tech |
708 |  | Cleveland Clinic |  | Tomislav Mihaljevic | Health and Wellness |
709 |  | NPR |  | Jarl Mohn | Media and Entertainment |
710 |  | Urban Decay Cosmetics |  | Tim Warner | Fashion and Beauty |
711 |  | BTS |  | Henrik Ekelund | Media and Entertainment |
Tech Ranking Snapshot
Huawei is ranked #241 in the Tech Industry. It ranks just behind SoundCloud and just ahead of Xiaomi Technology.
| RANK | COMPANY | Location | |
|---|---|---|---|
239 |  | Genetec | Montreal, MO |
240 | | SoundCloud | Berlin, MD |
241 | | Huawei | |
242 |  | Xiaomi Technology | |
243 |  | Ripple | San Francisco, CA |
244 |  | Penguin Random House | |
245 |  | IntouchCX | Winnipeg |
