42
NPS
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Ripple is ranked #243 in Tech Brands
Ripple is ranked #243 in Tech Brands
About Ripple's Brand
Ripple is the leading provider of crypto solutions for businesses. Founded in 2012, our vision is to enable a world where value moves as seamlessly as information flows today—an Internet of Value. As a leading enterprise blockchain company with products in commercial use by hundreds of customers across 50+ countries, our unique crypto solutions are faster, more transparent, and more cost effective than traditional financial services–solving inefficiencies that have long defined the status quo. Together with our customers and partners, we’re delivering solutions that transform how people and businesses access financial services more widely. We also champion developers—the builders of tomorrow—by providing tools and support for building on the world’s first major, global, public, carbon-neutral blockchain, the XRP Ledger. Ripple’s brand is ranked #717 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of Ripple. When compared to other organizations within the Tech industry, Ripple is ranked #243. Among its major competitors, Ripple is ranked in 2nd place for NPS while Stellar is 1st, and Dash is 3rd.Their current valuation is $10.00B
Brand at a Glance
85%
Customer Loyalty
4.2/5
Product Quality
4/5
Pricing
4.2/5
Customer Service
Ripple Ranking
- #717 in Global Best Brands
- #243 in Tech
- #2 / 4 of its competitors
Ripple NPS
Ripple's Net Promoter Score (NPS) is a 42 with 64% Promoters, 14% Passives, and 22% Detractors. Net Promoter Score tracks whether Ripple's customers would recommend using the product based on a scale of -100 to 100.
Ripple Overall NPS
| 64% | Promoters |
|---|---|
| 14% | Passives |
| 22% | Detractors |
Ripple NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2024 34 | May 2024 | 34 |
Jun 2024 35 | Jun 2024 | 35 |
Jul 2024 35 | Jul 2024 | 35 |
Aug 2024 37 | Aug 2024 | 37 |
Oct 2024 37 | Oct 2024 | 37 |
Nov 2024 38 | Nov 2024 | 38 |
Dec 2024 40 | Dec 2024 | 40 |
Jan 2025 40 | Jan 2025 | 40 |
Feb 2025 42 | Feb 2025 | 42 |
May 2025 40 | May 2025 | 40 |
Sep 2025 40 | Sep 2025 | 40 |
Jan 2026 42 | Jan 2026 | 42 |
How Other Brands Compare
Ripple is ranked second for NPS among its competitors. Stellar and Coinbase come in first and third, with Dwolla coming in at #4. Among those competitors, it is the second most valued company.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ripple NPS by Gender
Female customers rated Ripple's NPS 22 points higher than Male customers.
Male
64
Ripple's NPS was rated 64 by Male customers on Comparably.
77%
Promoters
10%
Passives
13%
Detractors
Female
86
Ripple's NPS was rated 86 by Female customers on Comparably.
86%
Promoters
14%
Passives
0%
Detractors
Ripple NPS by Ethnicity
Ripple's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 88 | Caucasian | 88 |
African American/Black 100 | African American/Black | 100 |
Asian or Pacific Islander 16 | Asian or Pacific Islander | 16 |
Other 20 | Other | 20 |
Ripple NPS by Age
Ripple's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
Ripple NPS by Usage
Ripple's NPS was rated the highest by customers who have used Ripple's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 43 | Less than 1 Year | 43 |
1 to 2 Years 49 | 1 to 2 Years | 49 |
2 to 5 Years 92 | 2 to 5 Years | 92 |
5 to 10 Years 28 | 5 to 10 Years | 28 |
Ripple Customer Reviews
Out of the 9 Ripple customer reviews 9 were positive and 0 were constructive. Ripple customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Ripple Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Ripple users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Ripple Customer Loyalty Score by Gender
Male customers rated Ripple's Customer Loyalty score 4% higher than Female customers.
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Male
91%
Yes
Female
87%
Yes
Ripple Customer Loyalty Score by Ethnicity
Ripple's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
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100
out of 100
Caucasian
100
out of 100
African American/Black
40
out of 100
Asian or Pacific Islander
100
out of 100
Other
Ripple Customer Loyalty Score by Age
Ripple's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 85% | 26-30 | 85% |
31-35 87% | 31-35 | 87% |
36-40 82% | 36-40 | 82% |
46-50 100% | 46-50 | 100% |
51-55 100% | 51-55 | 100% |
Ripple Customer Loyalty Score by Usage
Ripple's Customer Loyalty score was rated the highest by customers who have used Ripple's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Ripple Customer Loyalty Score by Industry
Ripple's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Construction industry customers.
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Ripple Customer Loyalty vs. Competitors
Compared to its competitors, Ripple's Customer Loyalty score is rated right above Coinbase, and is preceded by Dash.
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Customer Loyalty for Other Tech Brands
In the Tech industry, Ripple's Customer Loyalty score is rated right above Zoom Video Communications, and is preceded by Apple.
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Ripple Product Quality
4.2/5
Ripple has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Ripple Product Information
Ripple’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Ripple's product the highest. Reviewers from the Tech industry rated Ripple the lowest at 3.8.
- Website
- https://ripple.com/
- Company Size
- 201-500 Employees
Industry
Tech
Quick Insights into Ripple Product Quality
Ripple's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers ages 26-30.
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Ranked Ripple Product Quality the Highest
Ranked Ripple Product Quality the Lowest
Ripple Product Quality Score by Gender
Female customers rated Ripple's Product Quality score 0.6 stars higher than Male customers.
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Male
4.2/5
Female
4.8/5
Ripple Product Quality Score by Ethnicity
Ripple's Product Quality score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
African American/Black 5 | African American/Black | 5 |
Asian or Pacific Islander 3.3 | Asian or Pacific Islander | 3.3 |
Other 4.1 | Other | 4.1 |
Ripple Product Quality Score by Age
Ripple's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2.9 | 26-30 | 2.9 |
31-35 4.7 | 31-35 | 4.7 |
36-40 3.9 | 36-40 | 3.9 |
46-50 5 | 46-50 | 5 |
51-55 4.7 | 51-55 | 4.7 |
Ripple Product Quality Score by Usage
Ripple's Product Quality score was rated the highest by customers who have used Ripple's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Ripple Product Quality Score by Industry
Ripple's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
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Ripple Product Quality vs. Competitors
Compared to its competitors, Ripple's Product Quality score is rated right above Stellar, and is preceded by Dash.
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Product Quality for Other Tech Brands
In the Tech industry, Ripple's Product Quality score is rated right above Netflix, and is preceded by Zoom Video Communications.
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Ripple Pricing
Ripple ROI & Value For Money
4/5
Ripple has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Ripple Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Tech industry think that they had the lowest ROI from Ripple.
Quick Insights into Ripple ROI
Ripple's ROI score was rated highest by African American/Black customers, and rated lowest by customers ages 26-30.
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Ranked Ripple ROI the Highest
Ranked Ripple ROI the Lowest
Ripple ROI Score by Gender
Female customers rated Ripple's ROI score 0.9 stars higher than Male customers.
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Male
4/5
Female
4.9/5
Ripple ROI Score by Ethnicity
Ripple's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
African American/Black 5 | African American/Black | 5 |
Asian or Pacific Islander 3.6 | Asian or Pacific Islander | 3.6 |
Other 3.7 | Other | 3.7 |
Ripple ROI Score by Age
Ripple's ROI score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 2.3 | 26-30 | 2.3 |
31-35 4.8 | 31-35 | 4.8 |
36-40 3.6 | 36-40 | 3.6 |
46-50 4.7 | 46-50 | 4.7 |
51-55 4.5 | 51-55 | 4.5 |
Ripple ROI Score by Usage
Ripple's ROI score was rated the highest by customers who have used Ripple's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Ripple ROI Score by Industry
Ripple's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
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Ripple Pricing vs. Competitors
Compared to its competitors, Ripple's ROI score is rated right above Stellar, and is preceded by Dash.
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ROI for Other Tech Brands
In the Tech industry, Ripple's ROI score is rated right above Google, and is preceded by Zoom Video Communications.
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Ripple Customer Satisfaction (CSAT)
Ripple Customer Satisfaction (CSAT) Score
84 / 100
Ripple has an overall Customer Satisfaction score of 84 rated by its users and customers.
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Very Satisfied
60%
Satisfied
24%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
2%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Ripple Customer Satisfaction
Ripple's Customer Satisfaction score was rated highest by customers who have used Ripple's products/services for 2 to 5 Years, and rated lowest by customers ages 26-30.
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Ranked Ripple Customer Satisfaction the Highest
Ranked Ripple Customer Satisfaction the Lowest
Ripple Customer Satisfaction Score by Gender
Female customers rated Ripple's Customer Satisfaction score 15 points higher than Male customers.
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85 / 100
MaleVery Satisfied | 58% | |
|---|---|---|
Satisfied | 27% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 4% | |
Very Dissatisfied | 8% |
100 / 100
FemaleVery Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Ripple Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Ripple's Customer Satisfaction (CSAT) score was rated 94% according to Caucasian users and customers.
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94 / 100
Very Satisfied
69%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
6%
CSAT according to African American/Black
Ripple's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Ripple's Customer Satisfaction (CSAT) score was rated 60% according to Asian or Pacific Islander users and customers.
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60 / 100
Very Satisfied
20%
Satisfied
40%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
0%
Very Dissatisfied
20%
CSAT according to Other
Ripple's Customer Satisfaction (CSAT) score was rated 80% according to Other users and customers.
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80 / 100
Very Satisfied
80%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
0%
Ripple Customer Satisfaction Score by Age
Ripple's Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 26-30 | 50% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 80% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 51-55 | 100% |
Ripple Customer Satisfaction Score by Usage
Ripple's Customer Satisfaction score was rated the highest by customers who have used Ripple's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Ripple Customer Satisfaction Score by Industry
Ripple's Customer Satisfaction score was rated the highest by Construction industry customers, and the lowest by Tech industry customers.
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}Ripple Customer Satisfaction vs. Competitors
Compared to its competitors, Ripple's Customer Satisfaction score is rated right above Coinbase, and is preceded by Dash.
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Customer Satisfaction for Other Tech Brands
In the Tech industry, Ripple's Customer Satisfaction score is rated right above Google, and is preceded by Spotify.
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Ripple Customer Service
4.2/5
Ripple has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Ripple's Customer Service
Address
Montgomery St, San Francisco, CA 94104
Website
https://ripple.com/
Ripple's Social Links
Quick Insights into Ripple Customer Service
Ripple's Customer Service score was rated highest by African American/Black customers, and rated lowest by customers ages 26-30.
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Ranked Ripple Customer Service the Highest
Ranked Ripple Customer Service the Lowest
Ripple Customer Service Score by Gender
Female customers rated Ripple's Customer Service score 0.5 stars higher than Male customers.
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Male
4.3/5
Female
4.8/5
Ripple Customer Service Score by Ethnicity
Ripple's Customer Service score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Ripple.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
African American/Black 5 | African American/Black | 5 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.8 | Other | 3.8 |
Ripple Customer Service Score by Age
Ripple's Customer Service score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Ripple.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 3.2 | 26-30 | 3.2 |
31-35 4.8 | 31-35 | 4.8 |
36-40 4 | 36-40 | 4 |
46-50 4.7 | 46-50 | 4.7 |
51-55 4.6 | 51-55 | 4.6 |
Ripple Customer Service Score by Usage
Ripple's Customer Service score was rated the highest by customers who have used Ripple's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.
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Ripple Customer Service Score by Industry
Ripple's Customer Service score was rated the highest by Construction industry customers, and the lowest by Tech industry customers.
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Ripple Customer Service vs. Competitors
Compared to its competitors, Ripple's Customer Service score is rated right above Stellar, and is preceded by Dash.
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Customer Service for Other Tech Brands
In the Tech industry, Ripple's Customer Service score is rated right above Apple.
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Ripple as an Employer
4.5/5
Ripple has a 4.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Ripple scored a 42 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of Ripple would recommend the brand to a friend. ENPS measures how likely Ripple employees would recommend working at Ripple to a friend.
Net Promoter Score
42
NPS Score
| 64% | Promoters |
|---|---|
| 14% | Passive |
| 22% | Detractors |
Employee Net Promoter Score
19
eNPS Score
| 52% | Promoters |
|---|---|
| 15% | Passive |
| 33% | Detractors |
Global Ranking Snapshot
Ripple is ranked #717 in the Global Top 100 Brands. It ranks just behind Benefit Cosmetics and just ahead of ipsy.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
715 |  | NFL Network |  | Brian Rolapp | Media and Entertainment |
716 |  | Benefit Cosmetics |  | Jean-Andre Rougeot | Fashion and Beauty |
717 | | Ripple | | Brad Garlinghouse | Tech |
718 |  | ipsy |  | Marcelo Camberos | Fashion and Beauty |
719 |  | The Finish Line |  | Samuel Sato | Retail |
720 |  | Corsair Components, Inc |  | Andy Paul | Consumer Goods |
721 |  | Kate Spade |  | Anna Bakst | Fashion and Beauty |
Tech Ranking Snapshot
Ripple is ranked #243 in the Tech Industry. It ranks just behind Xiaomi Technology and just ahead of Penguin Random House.
| RANK | COMPANY | Location | |
|---|---|---|---|
241 |  | Huawei | |
242 |  | Xiaomi Technology | |
243 | | Ripple | San Francisco, CA |
244 |  | Penguin Random House | |
245 |  | IntouchCX | Winnipeg |
246 |  | Ezappsolution | New York City, NY |
247 |  | Arthrex | Naples, FL |
