-26
NPS
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ipsy is ranked #67 in Fashion and Beauty Brands
ipsy is ranked #67 in Fashion and Beauty Brands
About ipsy's Brand
ipsy is the world’s fastest growing and most passionate beauty community. ipsy’s brand is ranked #718 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of ipsy. When compared to other organizations within the Fashion and Beauty industry, ipsy is ranked #67. Among its major competitors, ipsy is ranked in 2nd place for NPS while Birchbox is 1st, and Tattoodo is 3rd.Their current valuation is $800.00M
Brand at a Glance
68%
Customer Loyalty
2.7/5
Product Quality
2.7/5
Pricing
2.4/5
Customer Service
ipsy Ranking
- #67 in Fashion and Beauty
- #2 / 4 of its competitors
ipsy NPS
ipsy's Net Promoter Score (NPS) is a -26 with 34% Promoters, 6% Passives, and 60% Detractors. Net Promoter Score tracks whether ipsy's customers would recommend using the product based on a scale of -100 to 100.
ipsy Overall NPS
| 34% | Promoters |
|---|---|
| 6% | Passives |
| 60% | Detractors |
ipsy NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2024 -26 | Jan 2024 | -26 |
Feb 2024 -28 | Feb 2024 | -28 |
Mar 2024 -27 | Mar 2024 | -27 |
Apr 2024 -27 | Apr 2024 | -27 |
Jun 2024 -27 | Jun 2024 | -27 |
Jul 2024 -25 | Jul 2024 | -25 |
Aug 2024 -27 | Aug 2024 | -27 |
Sep 2024 -27 | Sep 2024 | -27 |
Oct 2024 -27 | Oct 2024 | -27 |
Dec 2024 -27 | Dec 2024 | -27 |
Feb 2025 -27 | Feb 2025 | -27 |
Mar 2025 -27 | Mar 2025 | -27 |
How Other Brands Compare
ipsy is ranked second for NPS among its competitors. Birchbox and Tattoodo come in first and third, with Julep coming in at #4. Among those competitors, it is the second most valued company.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
ipsy NPS by Gender
ipsy's NPS was rated -50 by Female customers on Comparably.
Female
-50
ipsy's NPS was rated -50 by Female customers on Comparably.
23%
Promoters
4%
Passives
73%
Detractors
Male
N/A
ipsy's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
ipsy NPS by Ethnicity
ipsy's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -61 | Caucasian | -61 |
Hispanic or Latino -17 | Hispanic or Latino | -17 |
Other -100 | Other | -100 |
ipsy NPS by Age
ipsy's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
ipsy NPS by Usage
ipsy's NPS was rated the highest by customers who have used ipsy's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -42 | Less than 1 Year | -42 |
1 to 2 Years -34 | 1 to 2 Years | -34 |
2 to 5 Years -42 | 2 to 5 Years | -42 |
5 to 10 Years -42 | 5 to 10 Years | -42 |
ipsy NPS vs. Competitors
Compared to its competitors, ipsy's NPS is rated right below Birchbox.
| COMPANY | NPS Score | |
|---|---|---|
 | Julep | N/A |
 | Memebox Corporation | N/A |
 | Travel Beauty | N/A |
 | LoveCrafts | N/A |
 | Birchbox | -22 |
 | ipsy | -26 |
ipsy Customer Reviews
Out of the 19 ipsy customer reviews 4 were positive and 15 were constructive. ipsy customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
ipsy Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of ipsy users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
ipsy Customer Loyalty Score by Gender
ipsy's Customer Loyalty score was rated 72 by Female customers on Comparably.
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Female
72%
Yes
Male
N/A
Yes
ipsy Customer Loyalty Score by Ethnicity
ipsy's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of ipsy.
68
out of 100
Caucasian
70
out of 100
Hispanic or Latino
74
out of 100
Other
ipsy Customer Loyalty Score by Age
ipsy's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of ipsy.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 90% | 18-25 | 90% |
26-30 85% | 26-30 | 85% |
31-35 74% | 31-35 | 74% |
36-40 64% | 36-40 | 64% |
41-45 70% | 41-45 | 70% |
46-50 78% | 46-50 | 78% |
51-55 82% | 51-55 | 82% |
56-60 46% | 56-60 | 46% |
ipsy Customer Loyalty Score by Usage
ipsy's Customer Loyalty score was rated the highest by customers who have used ipsy's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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ipsy Customer Loyalty Score by Industry
ipsy's Customer Loyalty score was rated the highest by Legal industry customers, and the lowest by Consulting industry customers.
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ipsy Customer Loyalty vs. Competitors
Compared to its competitors, ipsy's Customer Loyalty score is rated right above Birchbox.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| ipsy | 68% |
| Birchbox | 51% |
| Julep | N/A |
| Memebox Corporation | N/A |
| Travel Beauty | N/A |
| LoveCrafts | N/A |
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Customer Loyalty for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, ipsy's Customer Loyalty score is rated right below Gucci.
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ipsy Product Quality
2.7/5
ipsy has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
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ipsy Product Information
ipsy’s product quality score is a 2.7 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated ipsy's product the highest. Reviewers from the Banking and Financial Services industry rated ipsy the lowest at 1.5.
- Website
- http://www.ipsy.com
- Company Size
- 201-500 Employees
Industry
Consumer Services
Ecommerce and Marketplaces
Hardware and Devices
Quick Insights into ipsy Product Quality
ipsy's Product Quality score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by Other customers.
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Ranked ipsy Product Quality the Highest
Ranked ipsy Product Quality the Lowest
ipsy Product Quality Score by Gender
ipsy's Product Quality score was rated 2.3 by Female customers on Comparably.
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Female
2.3/5
Male
N/A
ipsy Product Quality Score by Ethnicity
ipsy's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Hispanic or Latino 3.1 | Hispanic or Latino | 3.1 |
Other 1.5 | Other | 1.5 |
ipsy Product Quality Score by Age
ipsy's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of ipsy.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.4 | 18-25 | 3.4 |
26-30 2.9 | 26-30 | 2.9 |
31-35 2 | 31-35 | 2 |
36-40 1.5 | 36-40 | 1.5 |
41-45 3.2 | 41-45 | 3.2 |
46-50 2.1 | 46-50 | 2.1 |
51-55 2.4 | 51-55 | 2.4 |
56-60 1.5 | 56-60 | 1.5 |
ipsy Product Quality Score by Usage
ipsy's Product Quality score was rated the highest by customers who have used ipsy's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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ipsy Product Quality Score by Industry
ipsy's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Banking and Financial Services industry customers.
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ipsy Product Quality vs. Competitors
Compared to its competitors, ipsy's Product Quality score is rated right above Julep, and is preceded by Birchbox.
| COMPANY | Product Quality Score | |
|---|---|---|
| Birchbox | 3.1/5 |
| ipsy | 2.7/5 |
| Julep | N/A |
| Memebox Corporation | N/A |
| Travel Beauty | N/A |
| LoveCrafts | N/A |
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Product Quality for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, ipsy's Product Quality score is rated right below Crocs.
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ipsy Pricing
ipsy ROI & Value For Money
2.7/5
ipsy has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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ipsy Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Banking and Financial Services industry think that they had the lowest ROI from ipsy.
Quick Insights into ipsy ROI
ipsy's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Legal industry.
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Ranked ipsy ROI the Highest
Ranked ipsy ROI the Lowest
ipsy ROI Score by Gender
ipsy's ROI score was rated 2.4 by Female customers on Comparably.
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Female
2.4/5
Male
N/A
ipsy ROI Score by Ethnicity
ipsy's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of ipsy.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.1 | Caucasian | 2.1 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
Other 1.6 | Other | 1.6 |
ipsy ROI Score by Age
ipsy's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 3.6 | 26-30 | 3.6 |
31-35 1.6 | 31-35 | 1.6 |
36-40 1.8 | 36-40 | 1.8 |
41-45 3.3 | 41-45 | 3.3 |
46-50 1.7 | 46-50 | 1.7 |
51-55 2.2 | 51-55 | 2.2 |
56-60 2 | 56-60 | 2 |
ipsy ROI Score by Usage
ipsy's ROI score was rated the highest by customers who have used ipsy's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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ipsy ROI Score by Industry
ipsy's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Legal industry customers.
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ipsy Pricing vs. Competitors
Compared to its competitors, ipsy's ROI score is rated right above Julep, and is preceded by Birchbox.
| COMPANY | Pricing Score | |
|---|---|---|
| Birchbox | 2.7/5 |
| ipsy | 2.7/5 |
| Julep | N/A |
| Memebox Corporation | N/A |
| Travel Beauty | N/A |
| LoveCrafts | N/A |
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ROI for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, ipsy's ROI score is rated right below Crocs.
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ipsy Customer Satisfaction (CSAT)
ipsy Customer Satisfaction (CSAT) Score
27 / 100
ipsy has an overall Customer Satisfaction score of 27 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
14%
Satisfied
13%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
13%
Very Dissatisfied
44%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into ipsy Customer Satisfaction
ipsy's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Tech industry.
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Ranked ipsy Customer Satisfaction the Highest
Ranked ipsy Customer Satisfaction the Lowest
ipsy Customer Satisfaction Score by Gender
ipsy's Customer Satisfaction score was rated 20 by Female customers on Comparably.
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20 / 100
FemaleVery Satisfied | 10% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 8% | |
Dissatisfied | 14% | |
Very Dissatisfied | 58% |
ipsy Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
ipsy's Customer Satisfaction (CSAT) score was rated 19% according to Caucasian users and customers.
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19 / 100
Very Satisfied
11%
Satisfied
8%
Neither Satisfied nor Dissatisfied
6%
Dissatisfied
11%
Very Dissatisfied
64%
CSAT according to Hispanic or Latino
ipsy's Customer Satisfaction (CSAT) score was rated 50% according to Hispanic or Latino users and customers.
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50 / 100
Very Satisfied
17%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
CSAT according to Other
ipsy's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of ipsy.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
50%
Very Dissatisfied
33%
ipsy Customer Satisfaction Score by Age
ipsy's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 56-60.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of ipsy.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 33% | |||||||||||||||
| 26-30 | 50% | |||||||||||||||
| 31-35 | 14% | |||||||||||||||
| 36-40 | 10% | |||||||||||||||
| 41-45 | 43% | |||||||||||||||
| 46-50 | 16% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 56-60 | 0% |
ipsy Customer Satisfaction Score by Usage
ipsy's Customer Satisfaction score was rated the highest by customers who have used ipsy's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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ipsy Customer Satisfaction Score by Industry
ipsy's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Tech industry customers.
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{
"title": "ipsy Customer Satisfaction Score by Industry",
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"bars": [
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}ipsy Customer Satisfaction vs. Competitors
Compared to its competitors, ipsy's Customer Satisfaction score is rated right above Julep, and is preceded by Birchbox.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Birchbox | 50% |
| ipsy | 28% |
| Julep | 0% |
| Memebox Corporation | 0% |
| Travel Beauty | 0% |
| LoveCrafts | 0% |
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Customer Satisfaction for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, ipsy's Customer Satisfaction score is rated right below Gucci.
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ipsy Customer Service
2.4/5
ipsy has an overall Customer Service score of 2.4 out of 5 stars rated by its users and customers.
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About ipsy's Customer Service
Address
11 North Ellsworth Ave., Suite A, San Mateo, CA
Website
http://www.ipsy.com
Phone Number
888-769-4526
Quick Insights into ipsy Customer Service
ipsy's Customer Service score was rated highest by customers from the Consulting industry, and rated lowest by Other customers.
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Ranked ipsy Customer Service the Highest
Ranked ipsy Customer Service the Lowest
ipsy Customer Service Score by Gender
ipsy's Customer Service score was rated 1.9 by Female customers on Comparably.
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Female
1.9/5
Male
N/A
ipsy Customer Service Score by Ethnicity
ipsy's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of ipsy.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
Hispanic or Latino 2.5 | Hispanic or Latino | 2.5 |
Other 1.5 | Other | 1.5 |
ipsy Customer Service Score by Age
ipsy's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 2.6 | 18-25 | 2.6 |
26-30 2.9 | 26-30 | 2.9 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 3.2 | 41-45 | 3.2 |
46-50 1.5 | 46-50 | 1.5 |
51-55 2.1 | 51-55 | 2.1 |
56-60 1.5 | 56-60 | 1.5 |
ipsy Customer Service Score by Usage
ipsy's Customer Service score was rated the highest by customers who have used ipsy's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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ipsy Customer Service Score by Industry
ipsy's Customer Service score was rated the highest by Consulting industry customers, and the lowest by Legal industry customers.
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ipsy Customer Service vs. Competitors
Compared to its competitors, ipsy's Customer Service score is rated right above Julep, and is preceded by Birchbox.
| COMPANY | Customer Service Score | |
|---|---|---|
| Birchbox | 2.7/5 |
| ipsy | 2.4/5 |
| Julep | N/A |
| Memebox Corporation | N/A |
| Travel Beauty | N/A |
| LoveCrafts | N/A |
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Customer Service for Other Fashion and Beauty Brands
In the Fashion and Beauty industry, ipsy's Customer Service score is rated right below Crocs.
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ipsy as an Employer
2.5/5
ipsy has a 2.5/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
ipsy scored a -26 for Net Promoter Score and a -23 for Employee Net Promoter Score. NPS gauges how likely a customer of ipsy would recommend the brand to a friend. ENPS measures how likely ipsy employees would recommend working at ipsy to a friend.
Net Promoter Score
-26
NPS Score
| 34% | Promoters |
|---|---|
| 6% | Passive |
| 60% | Detractors |
Employee Net Promoter Score
-23
eNPS Score
| 34% | Promoters |
|---|---|
| 9% | Passive |
| 57% | Detractors |
Global Ranking Snapshot
ipsy is ranked #718 in the Global Top 100 Brands. It ranks just behind Ripple and just ahead of The Finish Line.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
716 |  | Benefit Cosmetics |  | Jean-Andre Rougeot | Fashion and Beauty |
717 |  | Ripple |  | Brad Garlinghouse | Tech |
718 | | ipsy | | Marcelo Camberos | Fashion and Beauty |
719 |  | The Finish Line |  | Samuel Sato | Retail |
720 |  | Corsair Components, Inc |  | Andy Paul | Consumer Goods |
721 |  | Kate Spade |  | Anna Bakst | Fashion and Beauty |
722 |  | TED |  | Chris Anderson | Media and Entertainment |
Fashion and Beauty Ranking Snapshot
ipsy is ranked #67 in the Fashion and Beauty Industry. It ranks just behind Benefit Cosmetics and just ahead of Kate Spade.
| RANK | COMPANY | Location | |
|---|---|---|---|
65 |  | Urban Decay Cosmetics | Newport Beach, CA |
66 | | Benefit Cosmetics | San Francisco, CA |
67 | | ipsy | San Mateo, CA |
68 | | Kate Spade | New York City, NY |
69 |  | Nu Skin Enterprises | Provo, UT |
70 |  | Who What Wear | Los Angeles, CA |
71 |  | Farfetch |
