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TED is

Ranked

#91

Media and Entertainment Brands

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TED

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TED

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TED is ranked #91 in Media and Entertainment Brands

About TED's Brand

TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks (18 minutes or less). TED’s brand is ranked #722 in the list of Global Best Brands, a carefully curated list of recognized brands as rated by customers of TED. When compared to other organizations within the Media and Entertainment industry, TED is ranked #91. Among its major competitors, TED is ranked in 2nd place for NPS while WeVideo is 1st, and Ignite is 3rd.Their current valuation is $302.76M

Brand at a Glance

80%

Customer Loyalty

4.1/5

Product Quality

4/5

Pricing

3.9/5

Customer Service

TED Ranking

^#91 in Media and Entertainment
^#2 / 4 of its competitors

TED NPS

TED's Net Promoter Score (NPS) is a 42 with 60% Promoters, 22% Passives, and 18% Detractors. Net Promoter Score tracks whether TED's customers would recommend using the product based on a scale of -100 to 100.

TED Overall NPS

NPS

60%	Promoters
22%	Passives
18%	Detractors

TED NPS Trend

-100

-50

100

Summary	Date	Score
Sep 2023 50	Sep 2023	50
Oct 2023 49	Oct 2023	49
Nov 2023 47	Nov 2023	47
Jan 2024 47	Jan 2024	47
Feb 2024 46	Feb 2024	46
Mar 2024 43	Mar 2024	43
Apr 2024 42	Apr 2024	42
Jul 2024 42	Jul 2024	42
Sep 2024 42	Sep 2024	42
Oct 2024 42	Oct 2024	42
Nov 2024 42	Nov 2024	42
May 2025 42	May 2025	42

How Other Brands Compare

TED is ranked second for NPS among its competitors. WeVideo and Ignite come in first and third, with Ink coming in at #4. Among those competitors, it is the second most valued company.

	TED	WeVideo	Ignite	Ink
Global Ranking	#722	#-	#-	#-
NPS	42	100	34	-67
Valuation Updated every 24 hours for public companies	$302.76M	-	-	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

TED NPS by Gender

Male customers rated TED's NPS 4 points higher than Female customers.

Male

TED's NPS was rated 37 by Male customers on Comparably.

58%

Promoters

21%

Passives

21%

Detractors

Female

TED's NPS was rated 33 by Female customers on Comparably.

57%

Promoters

19%

Passives

24%

Detractors

TED NPS by Ethnicity

TED's NPS was rated the highest by African American/Black customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 35	Caucasian	35
African American/Black 40	African American/Black	40
Asian or Pacific Islander 20	Asian or Pacific Islander	20
Other 20	Other	20

TED NPS by Age

TED's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

100

Summary

Age

Promoters

Passives

Detractors

18-25

64%

27%

26-30

60%

20%

31-35

50%

25%

36-40

67%

33%

41-45

100%

51-55

33%

67%

56-60

67%

33%

66+

75%

25%

TED NPS by Usage

TED's NPS was rated the highest by customers who have used TED's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 60	Less than 1 Year	60
1 to 2 Years 11	1 to 2 Years	11
2 to 5 Years 65	2 to 5 Years	65
5 to 10 Years 18	5 to 10 Years	18
Over 10 Years 50	Over 10 Years	50

TED NPS vs. Competitors

Compared to its competitors, TED's NPS is rated right above Ignite, and is preceded by WeVideo.

COMPANY		NPS Score
	WeVideo	100
	TED	42
	Ignite	34
	Big Think	N/A
	The Moth	N/A
	Ink	-67

TED NPS vs Companies in Media and Entertainment

In the Media and Entertainment industry, TED's NPS is rated right above The Walt Disney Company, and is preceded by Netflix.

COMPANY		NPS Score
	Nintendo	55
	Spotify	49
	Apple	48
	Netflix	43
	TED	42
	The Walt Disney Company	38
	ROBLOX	38
	Rockstar Games	38
	Instagram	21

TED Customer Reviews

Out of the 9 TED customer reviews 6 were positive and 3 were constructive. TED customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

TED Customer Loyalty

80%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

80% of TED users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

80%

20%

TED Customer Loyalty Score by Gender

Male customers rated TED's Customer Loyalty score 7% higher than Female customers.

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Male

86%

Yes

Female

79%

Yes

TED Customer Loyalty Score by Ethnicity

TED's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Other

TED Customer Loyalty Score by Age

TED's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of TED.

20%

40%

60%

80%

100%

Summary	Age	Score
18-25 84%	18-25	84%
26-30 64%	26-30	64%
31-35 89%	31-35	89%
36-40 70%	36-40	70%
41-45 100%	41-45	100%
51-55 100%	51-55	100%
56-60 100%	56-60	100%
66+ 55%	66+	55%

TED Customer Loyalty Score by Usage

TED's Customer Loyalty score was rated the highest by customers who have used TED's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	64%
1 to 2 Years	80%
2 to 5 Years	87%
5 to 10 Years	84%
Over 10 Years	78%

TED Customer Loyalty Score by Industry

TED's Customer Loyalty score was rated the highest by Arts and Entertainment industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	84%
Architecture and Planning	70%
Arts and Entertainment	100%
Healthcare, Hospitals and Medicine	70%

TED Customer Loyalty vs. Competitors

Compared to its competitors, TED's Customer Loyalty score is rated right above Ignite, and is preceded by WeVideo.

COMPANY		Customer Loyalty Score
	WeVideo	100%
	TED	80%
	Ignite	60%
	Ink	38%
	Big Think	N/A
	The Moth	N/A

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Customer Loyalty for Other Media and Entertainment Brands

In the Media and Entertainment industry, TED's Customer Loyalty score is rated right below The Walt Disney Company.

COMPANY		Customer Loyalty Score
	ROBLOX	89%
	Nintendo	89%
	Netflix	87%
	Spotify	87%
	Apple	86%
	Instagram	84%
	Rockstar Games	84%
	The Walt Disney Company	83%
	TED	80%

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TED Product Quality

4.1/5

TED has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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TED Product Information

TED’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated TED's product the highest. Reviewers from the Arts and Entertainment industry rated TED the lowest at 3.6.

Website: http://www.ted.com

Company Size: 1,001-5,000 Employees

Industry

Non-Profit

Content

Quick Insights into TED Product Quality

TED's Product Quality score was rated highest by African American/Black customers, and rated lowest by customers ages 51-55.

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Ranked TED Product Quality the Highest

African American/Black	4.8
18-25	4.7
2 to 5 Years	4.5

Ranked TED Product Quality the Lowest

Caucasian	3.4
Over 10 Years	3
51-55	2

TED Product Quality Score by Gender

TED's Product Quality score was rated 4 by both Female and Male customers on Comparably.

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Male

4/5

Female

4/5

TED Product Quality Score by Ethnicity

TED's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.4	Caucasian	3.4
African American/Black 4.8	African American/Black	4.8
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 4.2	Other	4.2

TED Product Quality Score by Age

TED's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 51-55.

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Summary	Age	Score
18-25 4.7	18-25	4.7
26-30 4.4	26-30	4.4
31-35 4.2	31-35	4.2
36-40 3.8	36-40	3.8
41-45 4.7	41-45	4.7
51-55 2	51-55	2
56-60 4.6	56-60	4.6
66+ 2.4	66+	2.4

TED Product Quality Score by Usage

TED's Product Quality score was rated the highest by customers who have used TED's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4.1
1 to 2 Years	3.9
2 to 5 Years	4.5
5 to 10 Years	3.7
Over 10 Years	3

TED Product Quality Score by Industry

TED's Product Quality score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.

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Tech	4.2
Architecture and Planning	3.8
Arts and Entertainment	3.6
Healthcare, Hospitals and Medicine	4.1

TED Product Quality vs. Competitors

Compared to its competitors, TED's Product Quality score is rated right above Ignite, and is preceded by WeVideo.

COMPANY		Product Quality Score
	WeVideo	5/5
	TED	4.1/5
	Ignite	3.6/5
	Ink	3/5
	Big Think	N/A
	The Moth	N/A

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Product Quality for Other Media and Entertainment Brands

In the Media and Entertainment industry, TED's Product Quality score is rated right above The Walt Disney Company, and is preceded by Spotify.

COMPANY		Product Quality Score
	Nintendo	4.4/5
	Apple	4.3/5
	Netflix	4.2/5
	Spotify	4.2/5
	TED	4.1/5
	The Walt Disney Company	4.1/5
	Rockstar Games	4.1/5
	ROBLOX	4/5
	Instagram	3.7/5

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TED Pricing

TED ROI & Value For Money

4/5

TED has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.

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TED Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Architecture and Planning industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from TED.

Quick Insights into TED ROI

TED's ROI score was rated highest by customers ages 41-45, and rated lowest by customers ages 51-55.

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Ranked TED ROI the Highest

41-45	4.7
2 to 5 Years	4.5
Other	4.4

Ranked TED ROI the Lowest

5 to 10 Years	3.4
Caucasian	3.3
51-55	2

TED ROI Score by Gender

Male customers rated TED's ROI score 0.3 stars higher than Female customers.

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Male

4/5

Female

3.7/5

TED ROI Score by Ethnicity

TED's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 3.3	Caucasian	3.3
African American/Black 4.2	African American/Black	4.2
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Other 4.4	Other	4.4

TED ROI Score by Age

TED's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

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Summary	Age	Score
18-25 4.3	18-25	4.3
26-30 4.6	26-30	4.6
31-35 3.8	31-35	3.8
36-40 4.3	36-40	4.3
41-45 4.7	41-45	4.7
51-55 2	51-55	2
56-60 4.5	56-60	4.5
66+ 3.2	66+	3.2

TED ROI Score by Usage

TED's ROI score was rated the highest by customers who have used TED's products/services for 2 to 5 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	4
1 to 2 Years	3.7
2 to 5 Years	4.5
5 to 10 Years	3.4
Over 10 Years	3.9

TED ROI Score by Industry

TED's ROI score was rated the highest by Architecture and Planning industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	3.9
Architecture and Planning	4.3
Arts and Entertainment	3.6
Healthcare, Hospitals and Medicine	3.6

TED Pricing vs. Competitors

Compared to its competitors, TED's ROI score is rated right above Ignite, and is preceded by WeVideo.

COMPANY		Pricing Score
	WeVideo	5/5
	TED	4/5
	Ignite	3.4/5
	Ink	3/5
	Big Think	N/A
	The Moth	N/A

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ROI for Other Media and Entertainment Brands

In the Media and Entertainment industry, TED's ROI score is rated right above Netflix, and is preceded by Nintendo.

COMPANY		Pricing Score
	Spotify	4/5
	Nintendo	4/5
	TED	4/5
	Netflix	4/5
	Apple	4/5
	Rockstar Games	3.8/5
	ROBLOX	3.8/5
	The Walt Disney Company	3.7/5
	Instagram	3.5/5

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TED Customer Satisfaction (CSAT)

TED Customer Satisfaction (CSAT) Score

71 / 100

TED has an overall Customer Satisfaction score of 71 rated by its users and customers.

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Very Satisfied	47%
Satisfied	24%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	6%
Very Dissatisfied	13%

Very Satisfied

47%

Satisfied

24%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

13%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into TED Customer Satisfaction

TED's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers ages 66+.

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Ranked TED Customer Satisfaction the Highest

26-30	100%
African American/Black	100%
2 to 5 Years	92%

Ranked TED Customer Satisfaction the Lowest

Caucasian	64%
Over 10 Years	50%
66+	25%

TED Customer Satisfaction Score by Gender

Male customers rated TED's Customer Satisfaction score 6 points higher than Female customers.

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75 / 100

Male

	Very Satisfied	50%
	Satisfied	25%
	Neither Satisfied nor Dissatisfied	6%
	Dissatisfied	0%
	Very Dissatisfied	19%

69 / 100

Female

	Very Satisfied	50%
	Satisfied	19%
	Neither Satisfied nor Dissatisfied	18%
	Dissatisfied	0%
	Very Dissatisfied	13%

TED Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

TED's Customer Satisfaction (CSAT) score was rated 64% according to Caucasian users and customers.

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64 / 100

Very Satisfied	50%
Satisfied	14%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	0%
Very Dissatisfied	29%

Very Satisfied

50%

Satisfied

14%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

29%

CSAT according to African American/Black

TED's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.

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100 / 100

Very Satisfied	75%
Satisfied	25%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

75%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

TED's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.

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67 / 100

Very Satisfied	34%
Satisfied	33%
Neither Satisfied nor Dissatisfied	22%
Dissatisfied	0%
Very Dissatisfied	11%

Very Satisfied

34%

Satisfied

33%

Neither Satisfied nor Dissatisfied

22%

Dissatisfied

Very Dissatisfied

11%

CSAT according to Other

TED's Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.

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75 / 100

Very Satisfied	50%
Satisfied	25%
Neither Satisfied nor Dissatisfied	25%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

50%

Satisfied

25%

Neither Satisfied nor Dissatisfied

25%

Dissatisfied

Very Dissatisfied

TED Customer Satisfaction Score by Age

TED's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

88%

26-30

100%

31-35

83%

36-40

67%

41-45

75%

51-55

34%

66+

25%

TED Customer Satisfaction Score by Usage

TED's Customer Satisfaction score was rated the highest by customers who have used TED's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	80
1 to 2 Years	60
2 to 5 Years	92
5 to 10 Years	50
Over 10 Years	50

TED Customer Satisfaction Score by Industry

TED's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Architecture and Planning industry customers.

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{
	"title": "TED Customer Satisfaction Score by Industry",
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Tech	75
Architecture and Planning	67
Arts and Entertainment	75

TED Customer Satisfaction vs. Competitors

Compared to its competitors, TED's Customer Satisfaction score is rated right above WeVideo, and is preceded by Ink.

COMPANY		Customer Satisfaction (CSAT) Score
	Ignite	100%
	Ink	100%
	TED	70%
	WeVideo	0%
	Big Think	0%
	The Moth	0%

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Customer Satisfaction for Other Media and Entertainment Brands

In the Media and Entertainment industry, TED's Customer Satisfaction score is rated right above Instagram, and is preceded by ROBLOX.

COMPANY		Customer Satisfaction (CSAT) Score
	Nintendo	88%
	Netflix	85%
	Apple	85%
	Spotify	85%
	The Walt Disney Company	77%
	Rockstar Games	76%
	ROBLOX	73%
	TED	70%
	Instagram	61%

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TED Customer Service

3.9/5

TED has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.

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About TED's Customer Service

Address

New York City, NY 10013

Website

http://www.ted.com

Phone Number

+1-212-346-9333

TED's Social Links

Quick Insights into TED Customer Service

TED's Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers ages 66+.

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Ranked TED Customer Service the Highest

41-45	4.7
2 to 5 Years	4.2
Asian or Pacific Islander	4

Ranked TED Customer Service the Lowest

Healthcare, Hospitals and Medicine	3.1
Over 10 Years	3
66+	2.1

TED Customer Service Score by Gender

Male customers rated TED's Customer Service score 0.2 stars higher than Female customers.

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Male

3.9/5

Female

3.7/5

TED Customer Service Score by Ethnicity

TED's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.4	Caucasian	3.4
African American/Black 3.8	African American/Black	3.8
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Other 3.9	Other	3.9

TED Customer Service Score by Age

TED's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.

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100

Summary	Age	Customer Service Score
18-25 4.4	18-25	4.4
26-30 4.5	26-30	4.5
31-35 3.3	31-35	3.3
36-40 3.8	36-40	3.8
41-45 4.7	41-45	4.7
51-55 2.5	51-55	2.5
56-60 4	56-60	4
66+ 2.1	66+	2.1

TED Customer Service Score by Usage

TED's Customer Service score was rated the highest by customers who have used TED's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	4
1 to 2 Years	3.6
2 to 5 Years	4.2
5 to 10 Years	3.4
Over 10 Years	3

TED Customer Service Score by Industry

TED's Customer Service score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.

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Tech	3.9
Architecture and Planning	3.8
Arts and Entertainment	3.6
Healthcare, Hospitals and Medicine	3.1

TED Customer Service vs. Competitors

Compared to its competitors, TED's Customer Service score is rated right above Ignite, and is preceded by WeVideo.

COMPANY		Customer Service Score
	WeVideo	5/5
	TED	3.9/5
	Ignite	3.8/5
	Ink	3/5
	Big Think	N/A
	The Moth	N/A

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Customer Service for Other Media and Entertainment Brands

In the Media and Entertainment industry, TED's Customer Service score is rated right above Rockstar Games, and is preceded by Spotify.

COMPANY		Customer Service Score
	Apple	4.2/5
	The Walt Disney Company	4.1/5
	Nintendo	4/5
	Netflix	4/5
	Spotify	4/5
	TED	3.9/5
	Rockstar Games	3.7/5
	ROBLOX	3.6/5
	Instagram	3.3/5

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TED as an Employer

3.0/5

TED has a 3.0/5 stars for its overall company culture rated by their employees

bottom

15%

CEO of TED

Chris Anderson

In the Bottom 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

TED scored a 42 for Net Promoter Score and a -3 for Employee Net Promoter Score. NPS gauges how likely a customer of TED would recommend the brand to a friend. ENPS measures how likely TED employees would recommend working at TED to a friend.

Net Promoter Score

NPS Score

60%	Promoters
22%	Passive
18%	Detractors

Employee Net Promoter Score

-3

eNPS Score

44%	Promoters
9%	Passive
47%	Detractors

Global Ranking Snapshot

TED is ranked #722 in the Global Top 100 Brands. It ranks just behind Kate Spade and just ahead of Penguin Random House.

RANK			INDUSTRY
720	Corsair Components, Inc	Andy Paul	Consumer Goods
721	Kate Spade	Anna Bakst	Fashion and Beauty
722	TED	Chris Anderson	Media and Entertainment
723	Penguin Random House	Markus Dohle	Media and Entertainment
724	Anthropologie	David McCreight	Retail
725	MLB Network		Media and Entertainment
726	Wipro Limited	Thierry Delaporte	Business and Consumer Services

Media and Entertainment Ranking Snapshot

TED is ranked #91 in the Media and Entertainment Industry. It ranks just behind NFL Network and just ahead of Penguin Random House.

RANK		Location
89	CNBC	Englewood Cliffs, NJ
90	NFL Network
91	TED	New York City, NY
92	Penguin Random House
93	MLB Network
94	Just Dance	New Lebanon, OH
95	Naughty Dog	Santa Monica, CA