
Ubisoft’s brand is ranked #80 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Ubisoft. When compared to other organizations within the Media and Entertainment industry, Ubisoft is ranked #16. Among its major competitors, Ubisoft is ranked in 2nd place for NPS while Nintendo is 1st, and Twitch is 3rd. Overall, Ubisoft has a neutral social sentiment, when analyzing social media channels and online mentions.
Ubisoft's Net Promoter Score (NPS) is a 13 with 45% Promoters, 23% Passives, and 32% Detractors. Net Promoter Score tracks whether Ubisoft's customers would recommend using the product based on a scale of -100 to 100.
| 45% | Promoters |
|---|---|
| 23% | Passives |
| 32% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2025 14 | May 2025 | 14 |
Jun 2025 14 | Jun 2025 | 14 |
Jul 2025 14 | Jul 2025 | 14 |
Aug 2025 14 | Aug 2025 | 14 |
Sep 2025 14 | Sep 2025 | 14 |
Oct 2025 14 | Oct 2025 | 14 |
Nov 2025 12 | Nov 2025 | 12 |
Jan 2026 14 | Jan 2026 | 14 |
Feb 2026 12 | Feb 2026 | 12 |
Mar 2026 12 | Mar 2026 | 12 |
Apr 2026 12 | Apr 2026 | 12 |
May 2026 12 | May 2026 | 12 |
Ubisoft is ranked second for NPS among its competitors. Nintendo and Activision Blizzard come in first and third, with Bungie coming in at #4.
![]() Ubisoft | ![]() Nintendo | ![]() Bungie | ![]() Activision Blizzard | |
| Global Ranking | #80 | #17 | #73 | #527 |
| NPS | 13 | 54 | -31 | -13 |
| Social Sentiment Calculated by analyzing social media and other online mentions | Neutral | - | - | - |
| Valuation Updated every 24 hours for public companies | - | $85.71B | $10.67B | $74.97B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Ubisoft's NPS 19 points higher than Male customers.
Ubisoft's NPS was rated 3 by Male customers on Comparably.
Ubisoft's NPS was rated 22 by Female customers on Comparably.
Ubisoft's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -21 | Caucasian | -21 |
Hispanic or Latino 50 | Hispanic or Latino | 50 |
African American/Black 12 | African American/Black | 12 |
Asian or Pacific Islander 23 | Asian or Pacific Islander | 23 |
Native American 34 | Native American | 34 |
Other -6 | Other | -6 |
Ubisoft's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
Ubisoft's NPS was rated the highest by customers who have used Ubisoft's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -5 | Less than 1 Year | -5 |
1 to 2 Years 15 | 1 to 2 Years | 15 |
2 to 5 Years 4 | 2 to 5 Years | 4 |
5 to 10 Years 22 | 5 to 10 Years | 22 |
Over 10 Years 5 | Over 10 Years | 5 |
Compared to its competitors, Ubisoft's NPS is rated right above Twitch, and is preceded by Nintendo.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 54 |
![]() | Ubisoft | 13 |
![]() | Twitch | 4 |
![]() | Electronic Arts (EA) | -11 |
![]() | Activision Blizzard | -13 |
![]() | Niantic | -22 |
![]() | Bungie | -31 |
In the Media and Entertainment industry, Ubisoft's NPS is rated right below Instagram.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Nintendo | 54 |
![]() | Spotify | 49 |
![]() | Apple | 46 |
![]() | Netflix | 43 |
![]() | The Walt Disney Company | 38 |
![]() | ROBLOX | 38 |
![]() | Rockstar Games | 38 |
![]() | 21 | |
![]() | Ubisoft | 13 |
Out of the 42 Ubisoft customer reviews 30 were positive and 12 were constructive. Ubisoft customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Ubisoft users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Ubisoft's Customer Loyalty score 5% higher than Male customers.
Ubisoft's Customer Loyalty score was rated the highest by Native American customers, and the lowest by Caucasian customers.
% who answered "Yes"
Ubisoft's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
| Summary | Age | Score |
|---|---|---|
18-25 76% | 18-25 | 76% |
26-30 78% | 26-30 | 78% |
31-35 73% | 31-35 | 73% |
36-40 68% | 36-40 | 68% |
41-45 90% | 41-45 | 90% |
46-50 90% | 46-50 | 90% |
51-55 64% | 51-55 | 64% |
66+ 74% | 66+ | 74% |
Ubisoft's Customer Loyalty score was rated the highest by customers who have used Ubisoft's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Ubisoft's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Computer Hardware industry customers.
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Compared to its competitors, Ubisoft's Customer Loyalty score is rated right above Twitch, and is preceded by Niantic.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Nintendo | 89% |
![]() | Bungie | 83% |
![]() | Niantic | 79% |
![]() | Ubisoft | 75% |
![]() | Twitch | 75% |
![]() | Electronic Arts (EA) | 70% |
![]() | Activision Blizzard | 70% |
In the Media and Entertainment industry, Ubisoft's Customer Loyalty score is rated right below The Walt Disney Company.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | ROBLOX | 89% |
![]() | Nintendo | 89% |
![]() | Netflix | 87% |
![]() | Spotify | 87% |
![]() | Apple | 86% |
![]() | 84% | |
![]() | Rockstar Games | 84% |
![]() | The Walt Disney Company | 83% |
![]() | Ubisoft | 75% |
Ubisoft has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Ubisoft’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Public Relations and Communications industry rated Ubisoft's product the highest. Reviewers from the Accounting industry rated Ubisoft the lowest at 3.9.
Ubisoft's Product Quality score was rated highest by customers from the Public Relations and Communications industry, and rated lowest by customers from the Aerospace and Aviation industry.
Female customers rated Ubisoft's Product Quality score 0.7 stars higher than Male customers.
Ubisoft's Product Quality score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.4 | Asian or Pacific Islander | 3.4 |
Native American 3.6 | Native American | 3.6 |
Other 3.2 | Other | 3.2 |
Ubisoft's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
| Summary | Age | Score |
|---|---|---|
18-25 3.6 | 18-25 | 3.6 |
26-30 3.5 | 26-30 | 3.5 |
31-35 2.8 | 31-35 | 2.8 |
36-40 3.5 | 36-40 | 3.5 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3 | 46-50 | 3 |
51-55 3.4 | 51-55 | 3.4 |
66+ 2.5 | 66+ | 2.5 |
Ubisoft's Product Quality score was rated the highest by customers who have used Ubisoft's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Ubisoft's Product Quality score was rated the highest by Public Relations and Communications industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, Ubisoft's Product Quality score is rated right above Twitch, and is preceded by Nintendo.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Ubisoft | 3.7/5 |
![]() | Twitch | 3.5/5 |
![]() | Electronic Arts (EA) | 3.1/5 |
![]() | Activision Blizzard | 3/5 |
![]() | Bungie | 2.9/5 |
![]() | Niantic | 2.8/5 |
In the Media and Entertainment industry, Ubisoft's Product Quality score is rated right below Instagram.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Nintendo | 4.4/5 |
![]() | Apple | 4.3/5 |
![]() | Netflix | 4.2/5 |
![]() | Spotify | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Rockstar Games | 4.1/5 |
![]() | ROBLOX | 4/5 |
![]() | 3.7/5 | |
![]() | Ubisoft | 3.7/5 |
Ubisoft has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Telecommunications industry. The users from the Consulting industry think that they had the lowest ROI from Ubisoft.
Ubisoft's ROI score was rated highest by customers from the Telecommunications industry, and rated lowest by customers from the Consulting industry.
Female customers rated Ubisoft's ROI score 0.3 stars higher than Male customers.
Ubisoft's ROI score was rated the highest by African American/Black customers, and the lowest by Native American customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.2 | Asian or Pacific Islander | 3.2 |
Native American 2.8 | Native American | 2.8 |
Other 3.1 | Other | 3.1 |
Ubisoft's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 3.2 | 26-30 | 3.2 |
31-35 2.4 | 31-35 | 2.4 |
36-40 3.5 | 36-40 | 3.5 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.4 | 46-50 | 3.4 |
51-55 2.5 | 51-55 | 2.5 |
66+ 2.5 | 66+ | 2.5 |
Ubisoft's ROI score was rated the highest by customers who have used Ubisoft's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Ubisoft's ROI score was rated the highest by Telecommunications industry customers, and the lowest by Consulting industry customers.
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Compared to its competitors, Ubisoft's ROI score is rated right above Twitch, and is preceded by Nintendo.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Nintendo | 4/5 |
![]() | Ubisoft | 3.4/5 |
![]() | Twitch | 3.3/5 |
![]() | Electronic Arts (EA) | 2.9/5 |
![]() | Activision Blizzard | 2.8/5 |
![]() | Niantic | 2.7/5 |
![]() | Bungie | 2.5/5 |
In the Media and Entertainment industry, Ubisoft's ROI score is rated right above Instagram, and is preceded by The Walt Disney Company.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Spotify | 4/5 |
![]() | Netflix | 4/5 |
![]() | Apple | 4/5 |
![]() | Nintendo | 4/5 |
![]() | Rockstar Games | 3.8/5 |
![]() | ROBLOX | 3.8/5 |
![]() | The Walt Disney Company | 3.7/5 |
![]() | Ubisoft | 3.4/5 |
![]() | 3.4/5 |
Ubisoft has an overall Customer Satisfaction score of 68 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Ubisoft's Customer Satisfaction score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers ages 51-55.
Female customers rated Ubisoft's Customer Satisfaction score 20 points higher than Male customers.
Very Satisfied | 31% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 15% | |
Dissatisfied | 8% | |
Very Dissatisfied | 22% |
Very Satisfied | 34% | |
|---|---|---|
Satisfied | 41% | |
Neither Satisfied nor Dissatisfied | 6% | |
Dissatisfied | 0% | |
Very Dissatisfied | 19% |
Ubisoft's Customer Satisfaction (CSAT) score was rated 53% according to Caucasian users and customers.
Ubisoft's Customer Satisfaction (CSAT) score was rated 76% according to Hispanic or Latino users and customers.
Ubisoft's Customer Satisfaction (CSAT) score was rated 69% according to African American/Black users and customers.
Ubisoft's Customer Satisfaction (CSAT) score was rated 63% according to Asian or Pacific Islander users and customers.
Ubisoft's Customer Satisfaction (CSAT) score was rated 67% according to Native American users and customers.
Ubisoft's Customer Satisfaction (CSAT) score was rated 56% according to Other users and customers.
Ubisoft's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 69% | |||||||||||||||
| 26-30 | 54% | |||||||||||||||
| 31-35 | 45% | |||||||||||||||
| 36-40 | 56% | |||||||||||||||
| 41-45 | 71% | |||||||||||||||
| 46-50 | 34% | |||||||||||||||
| 51-55 | 20% | |||||||||||||||
| 66+ | 40% |
Ubisoft's Customer Satisfaction score was rated the highest by customers who have used Ubisoft's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Ubisoft's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
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"groupId": 515,
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}Compared to its competitors, Ubisoft's Customer Satisfaction score is rated right above Twitch, and is preceded by Nintendo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Ubisoft | 68% |
![]() | Twitch | 57% |
![]() | Electronic Arts (EA) | 56% |
![]() | Activision Blizzard | 47% |
![]() | Niantic | 44% |
![]() | Bungie | 35% |
In the Media and Entertainment industry, Ubisoft's Customer Satisfaction score is rated right above Instagram, and is preceded by ROBLOX.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Nintendo | 88% |
![]() | Netflix | 85% |
![]() | Apple | 85% |
![]() | Spotify | 85% |
![]() | The Walt Disney Company | 76% |
![]() | Rockstar Games | 76% |
![]() | ROBLOX | 73% |
![]() | Ubisoft | 68% |
![]() | 61% |
Ubisoft has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
Sign Up to unlock Ubisoft's overall Customer Service score rated by its users and customers.
2 Av. Pasteur, Saint-Mande 94160 France
https://www.ubisoft.com
33-1-48-18-53-53
Ubisoft's Customer Service score was rated highest by customers from the Telecommunications industry, and rated lowest by customers from the Real Estate industry.
Female customers rated Ubisoft's Customer Service score 0.3 stars higher than Male customers.
Ubisoft's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.7 | Caucasian | 2.7 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 3.1 | Asian or Pacific Islander | 3.1 |
Native American 3.6 | Native American | 3.6 |
Other 2.9 | Other | 2.9 |
Ubisoft's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
26-30 3.3 | 26-30 | 3.3 |
31-35 2.5 | 31-35 | 2.5 |
36-40 3.3 | 36-40 | 3.3 |
41-45 3.8 | 41-45 | 3.8 |
46-50 2.8 | 46-50 | 2.8 |
51-55 1.8 | 51-55 | 1.8 |
66+ 2.8 | 66+ | 2.8 |
Ubisoft's Customer Service score was rated the highest by customers who have used Ubisoft's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Ubisoft's Customer Service score was rated the highest by Telecommunications industry customers, and the lowest by Real Estate industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Compared to its competitors, Ubisoft's Customer Service score is rated right above Twitch, and is preceded by Nintendo.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Nintendo | 4/5 |
![]() | Ubisoft | 3.4/5 |
![]() | Twitch | 3.2/5 |
![]() | Electronic Arts (EA) | 2.9/5 |
![]() | Activision Blizzard | 2.7/5 |
![]() | Bungie | 2.6/5 |
![]() | Niantic | 2.5/5 |
In the Media and Entertainment industry, Ubisoft's Customer Service score is rated right above Instagram, and is preceded by ROBLOX.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Apple | 4.2/5 |
![]() | The Walt Disney Company | 4.1/5 |
![]() | Nintendo | 4/5 |
![]() | Netflix | 4/5 |
![]() | Spotify | 4/5 |
![]() | Rockstar Games | 3.7/5 |
![]() | ROBLOX | 3.6/5 |
![]() | Ubisoft | 3.4/5 |
![]() | 3.3/5 |
Ubisoft has a 3.4/5 stars for its overall company culture rated by their employees

Ubisoft scored a 13 for Net Promoter Score and a 4 for Employee Net Promoter Score. NPS gauges how likely a customer of Ubisoft would recommend the brand to a friend. ENPS measures how likely Ubisoft employees would recommend working at Ubisoft to a friend.
| 45% | Promoters |
|---|---|
| 23% | Passive |
| 32% | Detractors |
| 40% | Promoters |
|---|---|
| 24% | Passive |
| 36% | Detractors |
Ubisoft is ranked #80 in the Global Top 100 Brands. It ranks just behind Marriott and just ahead of ZoomInfo.
| RANK | COMPANY | CEO | INDUSTRY | ||
|---|---|---|---|---|---|
78 | ![]() | Airbnb | ![]() | Brian Chesky | Travel and Hospitality |
79 | ![]() | Marriott | ![]() | Anthony Capuano | Travel and Hospitality |
80 | ![]() | Ubisoft | ![]() | Yves Guillemot | Media and Entertainment |
81 | ![]() | ZoomInfo | ![]() | Henry Schuck | Tech |
82 | ![]() | Toyota | ![]() | Akio Toyoda | Automotive and Transportation |
83 | ![]() | Tommy Hilfiger | ![]() | Martijn Hagman | Fashion and Beauty |
84 | ![]() | Hilton | ![]() | Christopher Nassetta | Travel and Hospitality |
Ubisoft is ranked #16 in the Media and Entertainment Industry. It ranks just behind Riot Games and just ahead of Twitter.
| RANK | COMPANY | Location | |
|---|---|---|---|
14 | ![]() | YouTube | San Bruno, CA |
15 | ![]() | Riot Games | Los Angeles, CA |
16 | ![]() | Ubisoft | Saint-Mande |
17 | ![]() | San Francisco, CA | |
18 | ![]() | Meta | Menlo Park, CA |
19 | ![]() | Six Flags | Grand Prairie, TX |
20 | ![]() | National Football League (NFL) |