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Marriott is

Ranked

#79

Global Top 100 Brands

Brand Page

Marriott

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Marriott

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Marriott is ranked #37 in Top Brands for Millennials
Awards & Recognition

About Marriott's Brand

Marriott International has named Variety senior editor Marc Graser editorial director of the company’s Creative and Content Studio. Marriott’s brand is ranked #79 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Marriott. When compared to other organizations within the Travel and Hospitality industry, Marriott is ranked #9. Among its major competitors, Marriott is ranked in 4th place for NPS while Four Seasons Hotels and Resorts is 1st, and Hyatt is 2nd. Overall, Marriott has a neutral social sentiment, when analyzing social media channels and online mentions.Their current market cap is $44.20B

Brand at a Glance

81%

Customer Loyalty

3.5/5

Product Quality

3.4/5

Pricing

3.4/5

Customer Service

Marriott CMO

Tina Edmundson

Tina Edmundson is Global Officer, Brand & Marketing at Marriott International, where she leads the company’s global brand and marketing organizations. In this role, Edmundson oversees Marriott International’s 30 diverse and experiential hotel brands, as well as Brand, Loyalty & Portfolio Marketing, in addition to Marketing Channels & Optimization. Working closely with the company's global development team, Edmundson is setting a new industry standard for creativity and innovation in experiential luxury and lifestyle travel. She plays a crucial role in helping ensure that each brand remains culturally relevant and resonates with the diverse and evolving mindsets of travelers around the world.

Marriott Ranking

Marriott NPS

Marriott's Net Promoter Score (NPS) is a 15 with 49% Promoters, 17% Passives, and 34% Detractors. Net Promoter Score tracks whether Marriott's customers would recommend using the product based on a scale of -100 to 100.

Marriott Overall NPS

NPS

49%	Promoters
17%	Passives
34%	Detractors

Marriott NPS Trend

-100

-50

100

Summary	Date	Score
Feb 2025 17	Feb 2025	17
Mar 2025 17	Mar 2025	17
Apr 2025 17	Apr 2025	17
May 2025 17	May 2025	17
Jun 2025 17	Jun 2025	17
Jul 2025 15	Jul 2025	15
Aug 2025 15	Aug 2025	15
Sep 2025 15	Sep 2025	15
Oct 2025 15	Oct 2025	15
Nov 2025 15	Nov 2025	15
Dec 2025 15	Dec 2025	15
Jan 2026 15	Jan 2026	15

How Other Brands Compare

Marriott is ranked #4 for NPS among its competitors. Four Seasons Hotels and Resorts and Hyatt come in first and second, with Hilton coming in at third. Among those competitors, it is the second most valued company.

	Marriott	Hilton	Hyatt	Four Seasons Hotels and Resorts
Global Ranking	#79	#84	#170	#256
NPS	15	26	32	37
Social Sentiment Calculated by analyzing social media and other online mentions	Neutral	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	$44.20B	$32.46B	$3.28B	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Marriott NPS by Gender

Female customers rated Marriott's NPS 11 points higher than Male customers.

Male

-7

Marriott's NPS was rated -7 by Male customers on Comparably.

40%

Promoters

13%

Passives

47%

Detractors

Female

Marriott's NPS was rated 4 by Female customers on Comparably.

42%

Promoters

20%

Passives

38%

Detractors

Marriott NPS by Ethnicity

Marriott's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -20	Caucasian	-20
Hispanic or Latino 42	Hispanic or Latino	42
African American/Black -5	African American/Black	-5
Asian or Pacific Islander 43	Asian or Pacific Islander	43
Native American -46	Native American	-46
Other -3	Other	-3

Marriott NPS by Age

Marriott's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

100

Summary

Age

Promoters

Passives

Detractors

18-25

58%

26%

16%

26-30

59%

20%

21%

31-35

48%

14%

38%

36-40

43%

21%

36%

41-45

40%

21%

39%

46-50

30%

14%

56%

51-55

46%

12%

42%

56-60

25%

66%

61-65

21%

14%

65%

66+

29%

11%

60%

Marriott NPS by Usage

Marriott's NPS was rated the highest by customers who have used Marriott's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 18	Less than 1 Year	18
1 to 2 Years 34	1 to 2 Years	34
2 to 5 Years 18	2 to 5 Years	18
5 to 10 Years -9	5 to 10 Years	-9
Over 10 Years -19	Over 10 Years	-19

Marriott NPS vs. Competitors

Compared to its competitors, Marriott's NPS is rated right below Hilton.

COMPANY		NPS Score
	Four Seasons Hotels and Resorts	37
	Hyatt	32
	Hilton	26
	Marriott	15

Marriott NPS vs Companies in Travel and Hospitality

In the Travel and Hospitality industry, Marriott's NPS is rated right above Dunkin', and is preceded by Chipotle.

COMPANY		NPS Score
	In-N-Out Burger	63
	Southwest Airlines	47
	Delta Air Lines	43
	Ritz-Carlton	38
	Starbucks	30
	Airbnb	24
	Chipotle	16
	Marriott	15
	Dunkin'	12

Marriott Customer Reviews

Out of the 157 Marriott customer reviews 95 were positive and 62 were constructive. Marriott customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Marriott Customer Loyalty

81%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

81% of Marriott users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

81%

19%

Marriott Customer Loyalty Score by Gender

Male customers rated Marriott's Customer Loyalty score 5% higher than Female customers.

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Male

87%

Yes

Female

82%

Yes

Marriott Customer Loyalty Score by Ethnicity

Marriott's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Hispanic or Latino

out of 100

African American/Black

out of 100

Asian or Pacific Islander

out of 100

Native American

out of 100

Other

Marriott Customer Loyalty Score by Age

Marriott's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 18-25.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 70%	18-25	70%
26-30 78%	26-30	78%
31-35 90%	31-35	90%
36-40 80%	36-40	80%
41-45 79%	41-45	79%
46-50 87%	46-50	87%
51-55 92%	51-55	92%
56-60 93%	56-60	93%
61-65 90%	61-65	90%
66+ 91%	66+	91%

Marriott Customer Loyalty Score by Usage

Marriott's Customer Loyalty score was rated the highest by customers who have used Marriott's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	61%
1 to 2 Years	74%
2 to 5 Years	81%
5 to 10 Years	88%
Over 10 Years	92%

Marriott Customer Loyalty Score by Industry

Marriott's Customer Loyalty score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Media and Entertainment industry customers.

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Tech	82%
Accounting	76%
Aerospace and Aviation	85%
Fashion and Beauty	70%
Architecture and Planning	82%
Arts and Entertainment	83%
Automotive and Transportation	78%
Banking and Financial Services	84%
Beverage, Wine and Spirits	100%
Biotech and Pharmaceuticals	87%
Business and Consumer Services	87%
Business Supplies and Equipment	70%
Construction	100%
Consulting	92%
Consumer Goods	70%
Consumer Services	91%
Education	76%
Environmental Services	100%
Events Services	100%
Facilities Services	100%
Government and Public Policy	95%
Healthcare, Hospitals and Medicine	84%
Hospitality	79%
Insurance	100%
Legal	78%
Travel and Hospitality	84%
Logistics and Supply Chain	100%
Manufacturing and Machinery	82%
Marketing, Advertising and Research	82%
Media and Entertainment	70%
Military and Defense	89%
Non-Profit	80%
Energy and Manufacturing	100%
Professional Services	78%
Public Relations and Communications	100%
Real Estate	78%
Restaurants	100%
Retail	85%
Security and Investigations	100%
Telecommunications	100%
Transportation	100%
Wholesale	100%

Marriott Customer Loyalty vs. Competitors

Compared to its competitors, Marriott's Customer Loyalty score is rated right above Hyatt.

COMPANY		Customer Loyalty Score
	Marriott	81%
	Hyatt	79%
	Hilton	78%
	Four Seasons Hotels and Resorts	75%

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Customer Loyalty for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Marriott's Customer Loyalty score is rated right above Dunkin', and is preceded by Delta Air Lines.

COMPANY		Customer Loyalty Score
	In-N-Out Burger	88%
	Southwest Airlines	85%
	Delta Air Lines	83%
	Marriott	81%
	Dunkin'	80%
	Ritz-Carlton	79%
	Starbucks	78%
	Chipotle	76%
	Airbnb	76%

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Marriott Product Quality

3.5/5

Marriott has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Marriott Product Information

Marriott’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Beverage, Wine and Spirits industry rated Marriott's product the highest. Reviewers from the Accounting industry rated Marriott the lowest at 3.7.

Website: http://www.marriott.com

Company Size: 10,000+ Employees

Industry

Hospitality

Quick Insights into Marriott Product Quality

Marriott's Product Quality score was rated highest by customers from the Beverage, Wine and Spirits industry, and rated lowest by customers from the Consumer Goods industry.

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Ranked Marriott Product Quality the Highest

Beverage, Wine and Spirits	5
18-25	4.3
Asian or Pacific Islander	4.1

Ranked Marriott Product Quality the Lowest

56-60	2.4
Native American	2.1
Consumer Goods	1.6

Marriott Product Quality Score by Gender

Female customers rated Marriott's Product Quality score 0.2 stars higher than Male customers.

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Male

3.1/5

Female

3.3/5

Marriott Product Quality Score by Ethnicity

Marriott's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 2.9	Caucasian	2.9
Hispanic or Latino 4	Hispanic or Latino	4
African American/Black 3.2	African American/Black	3.2
Asian or Pacific Islander 4.1	Asian or Pacific Islander	4.1
Native American 2.1	Native American	2.1
Other 3	Other	3

Marriott Product Quality Score by Age

Marriott's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 4.3	18-25	4.3
26-30 3.8	26-30	3.8
31-35 3.6	31-35	3.6
36-40 3.3	36-40	3.3
41-45 3.2	41-45	3.2
46-50 2.8	46-50	2.8
51-55 3.2	51-55	3.2
56-60 2.4	56-60	2.4
61-65 2.5	61-65	2.5
66+ 2.7	66+	2.7

Marriott Product Quality Score by Usage

Marriott's Product Quality score was rated the highest by customers who have used Marriott's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.6
1 to 2 Years	3.9
2 to 5 Years	3.7
5 to 10 Years	3.2
Over 10 Years	2.8

Marriott Product Quality Score by Industry

Marriott's Product Quality score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Consumer Goods industry customers.

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Tech	3.1
Accounting	3.7
Aerospace and Aviation	3
Fashion and Beauty	3.5
Architecture and Planning	2.6
Arts and Entertainment	3.6
Automotive and Transportation	3.9
Banking and Financial Services	3.2
Beverage, Wine and Spirits	5
Biotech and Pharmaceuticals	3.3
Business and Consumer Services	4
Business Supplies and Equipment	4.1
Construction	2.4
Consulting	2.5
Consumer Goods	1.6
Consumer Services	3.2
Education	3
Environmental Services	2.3
Events Services	3
Facilities Services	2.3
Government and Public Policy	3.2
Healthcare, Hospitals and Medicine	2.4
Hospitality	4.1
Insurance	3.4
Legal	2
Travel and Hospitality	4.2
Logistics and Supply Chain	3.1
Manufacturing and Machinery	3.4
Marketing, Advertising and Research	3.5
Media and Entertainment	3.1
Military and Defense	3.3
Non-Profit	2.7
Energy and Manufacturing	3.5
Professional Services	3.6
Public Relations and Communications	3
Real Estate	2.3
Restaurants	3.6
Retail	3.4
Security and Investigations	2.7
Telecommunications	1.8
Transportation	3.4
Wholesale	4

Marriott Product Quality vs. Competitors

Compared to its competitors, Marriott's Product Quality score is rated right below Hilton.

COMPANY		Product Quality Score
	Four Seasons Hotels and Resorts	4.3/5
	Hyatt	4.1/5
	Hilton	3.8/5
	Marriott	3.5/5

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Product Quality for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Marriott's Product Quality score is rated right below Dunkin'.

COMPANY		Product Quality Score
	In-N-Out Burger	4.5/5
	Southwest Airlines	4.1/5
	Starbucks	4.1/5
	Delta Air Lines	4.1/5
	Ritz-Carlton	4/5
	Chipotle	3.8/5
	Airbnb	3.7/5
	Dunkin'	3.6/5
	Marriott	3.5/5

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Marriott Pricing

Marriott ROI & Value For Money

3.4/5

Marriott has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.

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Marriott Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Beverage, Wine and Spirits industry. The users from the Consumer Goods industry think that they had the lowest ROI from Marriott.

Quick Insights into Marriott ROI

Marriott's ROI score was rated highest by customers from the Beverage, Wine and Spirits industry, and rated lowest by customers from the Telecommunications industry.

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Ranked Marriott ROI the Highest

Beverage, Wine and Spirits	4.8
18-25	3.9
Asian or Pacific Islander	3.9

Ranked Marriott ROI the Lowest

61-65	2.3
Native American	1.9
Telecommunications	1.5

Marriott ROI Score by Gender

Female customers rated Marriott's ROI score 0.2 stars higher than Male customers.

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Male

3/5

Female

3.2/5

Marriott ROI Score by Ethnicity

Marriott's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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Summary	Ethnicity	Score
Caucasian 2.8	Caucasian	2.8
Hispanic or Latino 3.8	Hispanic or Latino	3.8
African American/Black 3.2	African American/Black	3.2
Asian or Pacific Islander 3.9	Asian or Pacific Islander	3.9
Native American 1.9	Native American	1.9
Other 3	Other	3

Marriott ROI Score by Age

Marriott's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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Summary	Age	Score
18-25 3.9	18-25	3.9
26-30 3.7	26-30	3.7
31-35 3.4	31-35	3.4
36-40 3.2	36-40	3.2
41-45 3.3	41-45	3.3
46-50 2.7	46-50	2.7
51-55 3.1	51-55	3.1
56-60 2.5	56-60	2.5
61-65 2.3	61-65	2.3
66+ 2.5	66+	2.5

Marriott ROI Score by Usage

Marriott's ROI score was rated the highest by customers who have used Marriott's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.4
1 to 2 Years	3.8
2 to 5 Years	3.4
5 to 10 Years	3
Over 10 Years	2.8

Marriott ROI Score by Industry

Marriott's ROI score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Telecommunications industry customers.

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Tech	2.9
Accounting	3.5
Aerospace and Aviation	2.8
Fashion and Beauty	3.1
Architecture and Planning	2.8
Arts and Entertainment	3.4
Automotive and Transportation	3.6
Banking and Financial Services	3
Beverage, Wine and Spirits	4.8
Biotech and Pharmaceuticals	3
Business and Consumer Services	3.7
Business Supplies and Equipment	3.5
Construction	2.5
Consulting	2.7
Consumer Goods	1.5
Consumer Services	3.1
Education	2.9
Environmental Services	2.8
Events Services	3
Facilities Services	3.1
Government and Public Policy	3.3
Healthcare, Hospitals and Medicine	2.5
Hospitality	3.8
Insurance	2.9
Legal	2.4
Travel and Hospitality	4
Logistics and Supply Chain	2.8
Manufacturing and Machinery	3.2
Marketing, Advertising and Research	3.4
Media and Entertainment	4
Military and Defense	3
Non-Profit	2.5
Energy and Manufacturing	3.4
Professional Services	3.2
Public Relations and Communications	2.1
Real Estate	2.7
Restaurants	3.3
Retail	3.5
Security and Investigations	2.6
Telecommunications	1.5
Transportation	3.4
Wholesale	3

Marriott Pricing vs. Competitors

Compared to its competitors, Marriott's ROI score is rated right below Hilton.

COMPANY		Pricing Score
	Four Seasons Hotels and Resorts	3.9/5
	Hyatt	3.9/5
	Hilton	3.7/5
	Marriott	3.4/5

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ROI for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Marriott's ROI score is rated right above Dunkin', and is preceded by Chipotle.

COMPANY		Pricing Score
	In-N-Out Burger	4.4/5
	Southwest Airlines	4/5
	Delta Air Lines	3.9/5
	Ritz-Carlton	3.8/5
	Starbucks	3.6/5
	Airbnb	3.5/5
	Chipotle	3.5/5
	Marriott	3.4/5
	Dunkin'	3.4/5

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Marriott Customer Satisfaction (CSAT)

Marriott Customer Satisfaction (CSAT) Score

64 / 100

Marriott has an overall Customer Satisfaction score of 64 rated by its users and customers.

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Very Satisfied	39%
Satisfied	25%
Neither Satisfied nor Dissatisfied	6%
Dissatisfied	8%
Very Dissatisfied	22%

Very Satisfied

39%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

22%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Marriott Customer Satisfaction

Marriott's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Telecommunications industry.

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Ranked Marriott Customer Satisfaction the Highest

18-25	86%
Asian or Pacific Islander	81%
Travel and Hospitality	80%

Ranked Marriott Customer Satisfaction the Lowest

61-65	31%
Native American	22%
Telecommunications	0%

Marriott Customer Satisfaction Score by Gender

Female customers rated Marriott's Customer Satisfaction score 9 points higher than Male customers.

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51 / 100

Male

	Very Satisfied	33%
	Satisfied	18%
	Neither Satisfied nor Dissatisfied	4%
	Dissatisfied	16%
	Very Dissatisfied	29%

60 / 100

Female

	Very Satisfied	35%
	Satisfied	25%
	Neither Satisfied nor Dissatisfied	4%
	Dissatisfied	7%
	Very Dissatisfied	29%

Marriott Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Marriott's Customer Satisfaction (CSAT) score was rated 48% according to Caucasian users and customers.

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48 / 100

Very Satisfied	29%
Satisfied	19%
Neither Satisfied nor Dissatisfied	2%
Dissatisfied	16%
Very Dissatisfied	34%

Very Satisfied

29%

Satisfied

19%

Neither Satisfied nor Dissatisfied

Dissatisfied

16%

Very Dissatisfied

34%

CSAT according to Hispanic or Latino

Marriott's Customer Satisfaction (CSAT) score was rated 80% according to Hispanic or Latino users and customers.

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80 / 100

Very Satisfied	51%
Satisfied	29%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	4%
Very Dissatisfied	8%

Very Satisfied

51%

Satisfied

29%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to African American/Black

Marriott's Customer Satisfaction (CSAT) score was rated 57% according to African American/Black users and customers.

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57 / 100

Very Satisfied	41%
Satisfied	16%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	11%
Very Dissatisfied	27%

Very Satisfied

41%

Satisfied

16%

Neither Satisfied nor Dissatisfied

Dissatisfied

11%

Very Dissatisfied

27%

CSAT according to Asian or Pacific Islander

Marriott's Customer Satisfaction (CSAT) score was rated 81% according to Asian or Pacific Islander users and customers.

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81 / 100

Very Satisfied	50%
Satisfied	31%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	4%
Very Dissatisfied	10%

Very Satisfied

50%

Satisfied

31%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

10%

CSAT according to Native American

Marriott's Customer Satisfaction (CSAT) score was rated 22% according to Native American users and customers.

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22 / 100

Very Satisfied	15%
Satisfied	7%
Neither Satisfied nor Dissatisfied	7%
Dissatisfied	14%
Very Dissatisfied	57%

Very Satisfied

15%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

14%

Very Dissatisfied

57%

CSAT according to Other

Marriott's Customer Satisfaction (CSAT) score was rated 55% according to Other users and customers.

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55 / 100

Very Satisfied	29%
Satisfied	26%
Neither Satisfied nor Dissatisfied	4%
Dissatisfied	10%
Very Dissatisfied	31%

Very Satisfied

29%

Satisfied

26%

Neither Satisfied nor Dissatisfied

Dissatisfied

10%

Very Dissatisfied

31%

Marriott Customer Satisfaction Score by Age

Marriott's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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100

Breakdown

Age

Score

18-25

86%

26-30

75%

31-35

75%

36-40

58%

41-45

61%

46-50

40%

51-55

53%

56-60

34%

61-65

31%

66+

39%

Marriott Customer Satisfaction Score by Usage

Marriott's Customer Satisfaction score was rated the highest by customers who have used Marriott's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	70
1 to 2 Years	75
2 to 5 Years	67
5 to 10 Years	56
Over 10 Years	43

Marriott Customer Satisfaction Score by Industry

Marriott's Customer Satisfaction score was rated the highest by Travel and Hospitality industry customers, and the lowest by Telecommunications industry customers.

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{
	"title": "Marriott Customer Satisfaction Score by Industry",
	"text": "Marriott's Customer Satisfaction score was rated the highest by Travel and Hospitality industry customers, and the lowest by Telecommunications industry customers.",
	"bars": [
		{
			"label": "Tech",
			"groupId": 104,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
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			"scoreClassName": "",
			"scoreLabel": 50
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		{
			"label": "Accounting",
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			"scoreClassName": "",
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			"groupId": 497,
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			"scoreClassName": "",
			"scoreLabel": 33
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		{
			"label": "Architecture and Planning",
			"groupId": 498,
			"score": 50,
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			"scoreClassName": "",
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		{
			"label": "Arts and Entertainment",
			"groupId": 499,
			"score": 67,
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			"scoreClassName": "",
			"scoreLabel": 67
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		{
			"label": "Banking and Financial Services",
			"groupId": 501,
			"score": 58,
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			"csatScore": 58,
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			"scoreClassName": "",
			"scoreLabel": 58
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		{
			"label": "Biotech and Pharmaceuticals",
			"groupId": 503,
			"score": 50,
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			"csatScore": 50,
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			"scoreClassName": "",
			"scoreLabel": 50
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		{
			"label": "Business and Consumer Services",
			"groupId": 504,
			"score": 70,
			"stars": 0,
			"csatScore": 70,
			"text": "Marriott's Customer Satisfaction score is  rated by Business and Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 70
		},
		{
			"label": "Business Supplies and Equipment",
			"groupId": 505,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Marriott's Customer Satisfaction score is  rated by Business Supplies and Equipment customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Construction",
			"groupId": 510,
			"score": 14,
			"stars": 0,
			"csatScore": 14,
			"text": "Marriott's Customer Satisfaction score is  rated by Construction customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 14
		},
		{
			"label": "Consulting",
			"groupId": 511,
			"score": 45,
			"stars": 0,
			"csatScore": 45,
			"text": "Marriott's Customer Satisfaction score is  rated by Consulting customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 45
		},
		{
			"label": "Consumer Goods",
			"groupId": 513,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Marriott's Customer Satisfaction score is  rated by Consumer Goods customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Consumer Services",
			"groupId": 514,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Marriott's Customer Satisfaction score is  rated by Consumer Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Education",
			"groupId": 515,
			"score": 54,
			"stars": 0,
			"csatScore": 54,
			"text": "Marriott's Customer Satisfaction score is  rated by Education customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 54
		},
		{
			"label": "Environmental Services",
			"groupId": 516,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "Marriott's Customer Satisfaction score is  rated by Environmental Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Events Services",
			"groupId": 517,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Marriott's Customer Satisfaction score is  rated by Events Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Government and Public Policy",
			"groupId": 521,
			"score": 53,
			"stars": 0,
			"csatScore": 53,
			"text": "Marriott's Customer Satisfaction score is  rated by Government and Public Policy customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 53
		},
		{
			"label": "Healthcare, Hospitals and Medicine",
			"groupId": 522,
			"score": 30,
			"stars": 0,
			"csatScore": 30,
			"text": "Marriott's Customer Satisfaction score is  rated by Healthcare, Hospitals and Medicine customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 30
		},
		{
			"label": "Hospitality",
			"groupId": 523,
			"score": 79,
			"stars": 0,
			"csatScore": 79,
			"text": "Marriott's Customer Satisfaction score is  rated by Hospitality customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 79
		},
		{
			"label": "Insurance",
			"groupId": 526,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Marriott's Customer Satisfaction score is  rated by Insurance customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Legal",
			"groupId": 529,
			"score": 34,
			"stars": 0,
			"csatScore": 34,
			"text": "Marriott's Customer Satisfaction score is  rated by Legal customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 34
		},
		{
			"label": "Travel and Hospitality",
			"groupId": 530,
			"score": 80,
			"stars": 0,
			"csatScore": 80,
			"text": "Marriott's Customer Satisfaction score is  rated by Travel and Hospitality customers on Comparably.",
			"scoreClassName": "max",
			"scoreLabel": 80
		},
		{
			"label": "Logistics and Supply Chain",
			"groupId": 531,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Marriott's Customer Satisfaction score is  rated by Logistics and Supply Chain customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Manufacturing and Machinery",
			"groupId": 533,
			"score": 75,
			"stars": 0,
			"csatScore": 75,
			"text": "Marriott's Customer Satisfaction score is  rated by Manufacturing and Machinery customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 75
		},
		{
			"label": "Marketing, Advertising and Research",
			"groupId": 535,
			"score": 71,
			"stars": 0,
			"csatScore": 71,
			"text": "Marriott's Customer Satisfaction score is  rated by Marketing, Advertising and Research customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 71
		},
		{
			"label": "Military and Defense",
			"groupId": 538,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Marriott's Customer Satisfaction score is  rated by Military and Defense customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Non-Profit",
			"groupId": 540,
			"score": 45,
			"stars": 0,
			"csatScore": 45,
			"text": "Marriott's Customer Satisfaction score is  rated by Non-Profit customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 45
		},
		{
			"label": "Energy and Manufacturing",
			"groupId": 541,
			"score": 50,
			"stars": 0,
			"csatScore": 50,
			"text": "Marriott's Customer Satisfaction score is  rated by Energy and Manufacturing customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 50
		},
		{
			"label": "Professional Services",
			"groupId": 549,
			"score": 43,
			"stars": 0,
			"csatScore": 43,
			"text": "Marriott's Customer Satisfaction score is  rated by Professional Services customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 43
		},
		{
			"label": "Public Relations and Communications",
			"groupId": 550,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Marriott's Customer Satisfaction score is  rated by Public Relations and Communications customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Real Estate",
			"groupId": 554,
			"score": 29,
			"stars": 0,
			"csatScore": 29,
			"text": "Marriott's Customer Satisfaction score is  rated by Real Estate customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 29
		},
		{
			"label": "Restaurants",
			"groupId": 558,
			"score": 40,
			"stars": 0,
			"csatScore": 40,
			"text": "Marriott's Customer Satisfaction score is  rated by Restaurants customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 40
		},
		{
			"label": "Retail",
			"groupId": 559,
			"score": 58,
			"stars": 0,
			"csatScore": 58,
			"text": "Marriott's Customer Satisfaction score is  rated by Retail customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 58
		},
		{
			"label": "Security and Investigations",
			"groupId": 560,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Marriott's Customer Satisfaction score is  rated by Security and Investigations customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		},
		{
			"label": "Telecommunications",
			"groupId": 564,
			"score": 0,
			"stars": 0,
			"csatScore": 0,
			"text": "Marriott's Customer Satisfaction score is  rated by Telecommunications customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 0
		},
		{
			"label": "Transportation",
			"groupId": 567,
			"score": 60,
			"stars": 0,
			"csatScore": 60,
			"text": "Marriott's Customer Satisfaction score is  rated by Transportation customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 60
		},
		{
			"label": "Wholesale",
			"groupId": 571,
			"score": 67,
			"stars": 0,
			"csatScore": 67,
			"text": "Marriott's Customer Satisfaction score is  rated by Wholesale customers on Comparably.",
			"scoreClassName": "",
			"scoreLabel": 67
		}
	]
}

Tech	50
Accounting	67
Aerospace and Aviation	50
Fashion and Beauty	33
Architecture and Planning	50
Arts and Entertainment	67
Banking and Financial Services	58
Biotech and Pharmaceuticals	50
Business and Consumer Services	70
Business Supplies and Equipment	67
Construction	14
Consulting	45
Consumer Goods	0
Consumer Services	67
Education	54
Environmental Services	34
Events Services	60
Government and Public Policy	53
Healthcare, Hospitals and Medicine	30
Hospitality	79
Insurance	67
Legal	34
Travel and Hospitality	80
Logistics and Supply Chain	67
Manufacturing and Machinery	75
Marketing, Advertising and Research	71
Military and Defense	50
Non-Profit	45
Energy and Manufacturing	50
Professional Services	43
Public Relations and Communications	60
Real Estate	29
Restaurants	40
Retail	58
Security and Investigations	67
Telecommunications	0
Transportation	60
Wholesale	67

Marriott Customer Satisfaction vs. Competitors

Compared to its competitors, Marriott's Customer Satisfaction score is rated right below Hilton.

COMPANY		Customer Satisfaction (CSAT) Score
	Four Seasons Hotels and Resorts	85%
	Hyatt	81%
	Hilton	74%
	Marriott	64%

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Customer Satisfaction for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Marriott's Customer Satisfaction score is rated right above Chipotle, and is preceded by Dunkin'.

COMPANY		Customer Satisfaction (CSAT) Score
	In-N-Out Burger	87%
	Starbucks	84%
	Southwest Airlines	81%
	Delta Air Lines	79%
	Ritz-Carlton	79%
	Airbnb	72%
	Dunkin'	65%
	Marriott	64%
	Chipotle	62%

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Marriott Customer Service

3.4/5

Marriott has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About Marriott's Customer Service

Address

Bethesda, MD 20817

Website

http://www.marriott.com

Phone Number

+1 301-380-3000

Quick Insights into Marriott Customer Service

Marriott's Customer Service score was rated highest by customers from the Beverage, Wine and Spirits industry, and rated lowest by customers from the Telecommunications industry.

Sign Up to unlock insights into how customers have ranked Marriott's Customer Service score.

Ranked Marriott Customer Service the Highest

Beverage, Wine and Spirits	4.8
18-25	4.2
Asian or Pacific Islander	4

Ranked Marriott Customer Service the Lowest

61-65	2.1
Native American	2
Telecommunications	1.5

Marriott Customer Service Score by Gender

Female customers rated Marriott's Customer Service score 0.3 stars higher than Male customers.

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Male

2.9/5

Female

3.2/5

Marriott Customer Service Score by Ethnicity

Marriott's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Native American customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.6	Caucasian	2.6
Hispanic or Latino 3.8	Hispanic or Latino	3.8
African American/Black 3	African American/Black	3
Asian or Pacific Islander 4	Asian or Pacific Islander	4
Native American 2	Native American	2
Other 3	Other	3

Marriott Customer Service Score by Age

Marriott's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.

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100

Summary	Age	Customer Service Score
18-25 4.2	18-25	4.2
26-30 3.9	26-30	3.9
31-35 3.4	31-35	3.4
36-40 3.1	36-40	3.1
41-45 3.1	41-45	3.1
46-50 2.5	46-50	2.5
51-55 2.9	51-55	2.9
56-60 2.2	56-60	2.2
61-65 2.1	61-65	2.1
66+ 2.4	66+	2.4

Marriott Customer Service Score by Usage

Marriott's Customer Service score was rated the highest by customers who have used Marriott's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	3.6
1 to 2 Years	3.8
2 to 5 Years	3.5
5 to 10 Years	3.1
Over 10 Years	2.6

Marriott Customer Service Score by Industry

Marriott's Customer Service score was rated the highest by Beverage, Wine and Spirits industry customers, and the lowest by Telecommunications industry customers.

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Tech	3
Accounting	3.7
Aerospace and Aviation	2.8
Fashion and Beauty	3.3
Architecture and Planning	2.4
Arts and Entertainment	3.4
Automotive and Transportation	3.7
Banking and Financial Services	2.8
Beverage, Wine and Spirits	4.8
Biotech and Pharmaceuticals	3.1
Business and Consumer Services	3.6
Business Supplies and Equipment	3.6
Construction	1.8
Consulting	2.1
Consumer Goods	1.5
Consumer Services	3.3
Education	2.7
Environmental Services	2.1
Events Services	2.7
Facilities Services	2.6
Government and Public Policy	2.8
Healthcare, Hospitals and Medicine	2.3
Hospitality	4
Insurance	2.8
Legal	2
Travel and Hospitality	4.1
Logistics and Supply Chain	2.8
Manufacturing and Machinery	4
Marketing, Advertising and Research	3.1
Media and Entertainment	4.1
Military and Defense	3.9
Non-Profit	2.1
Energy and Manufacturing	3.9
Professional Services	2.5
Public Relations and Communications	2.7
Real Estate	2.5
Restaurants	3.4
Retail	3.1
Security and Investigations	2.6
Telecommunications	1.5
Transportation	3
Wholesale	3.1

Marriott Customer Service vs. Competitors

Compared to its competitors, Marriott's Customer Service score is rated right below Hilton.

COMPANY		Customer Service Score
	Four Seasons Hotels and Resorts	4.2/5
	Hyatt	4/5
	Hilton	3.8/5
	Marriott	3.4/5

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Customer Service for Other Travel and Hospitality Brands

In the Travel and Hospitality industry, Marriott's Customer Service score is rated right above Dunkin', and is preceded by Airbnb.

COMPANY		Customer Service Score
	In-N-Out Burger	4.5/5
	Southwest Airlines	4.1/5
	Starbucks	4.1/5
	Delta Air Lines	4/5
	Ritz-Carlton	4/5
	Chipotle	3.6/5
	Airbnb	3.5/5
	Marriott	3.4/5
	Dunkin'	3.4/5

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Marriott as an Employer

3.5/5

Marriott has a 3.5/5 stars for its overall company culture rated by their employees

top

35%

CEO of Marriott

Anthony Capuano

In the Top 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Marriott scored a 15 for Net Promoter Score and a 6 for Employee Net Promoter Score. NPS gauges how likely a customer of Marriott would recommend the brand to a friend. ENPS measures how likely Marriott employees would recommend working at Marriott to a friend.

Net Promoter Score

NPS Score

49%	Promoters
17%	Passive
34%	Detractors

Employee Net Promoter Score

eNPS Score

46%	Promoters
14%	Passive
40%	Detractors

Global Ranking Snapshot

Marriott is ranked #79 in the Global Top 100 Brands. It ranks just behind Airbnb and just ahead of Ubisoft.

RANK			INDUSTRY
77	Riot Games	Nicolo Laurent	Media and Entertainment
78	Airbnb	Brian Chesky	Travel and Hospitality
79	Marriott	Anthony Capuano	Travel and Hospitality
80	Ubisoft	Yves Guillemot	Media and Entertainment
81	ZoomInfo	Henry Schuck	Tech
82	Toyota	Akio Toyoda	Automotive and Transportation
83	Tommy Hilfiger	Martijn Hagman	Fashion and Beauty

Travel and Hospitality Ranking Snapshot

Marriott is ranked #9 in the Travel and Hospitality Industry. It ranks just behind Airbnb and just ahead of Hilton.

RANK		Location
7	Ritz-Carlton	Chase, MD
8	Airbnb	San Francisco, CA
9	Marriott	Bethesda, MD
10	Hilton	Mclean, VA
11	Baskin Robbins	Canton, MA
12	Uber	San Francisco, CA
13	Domino's Pizza	Ann Arbor, MI

Marriott is ranked #37 in Top Brands for MillennialsAwards & Recognition

Awards & Recognition

About Marriott's Brand

Brand at a Glance

Tina Edmundson

Marriott Ranking

Marriott NPS

Marriott Overall NPS

Marriott NPS Trend

How Other Brands Compare

What is NPS

Marriott NPS by Gender

Male

Female

Marriott NPS by Ethnicity

Marriott NPS by Age

Marriott NPS by Usage

Marriott NPS vs. Competitors

Marriott NPS vs Companies in Travel and Hospitality

Marriott Customer Reviews

Marriott Customer Loyalty

Marriott Customer Loyalty Score by Gender

Marriott Customer Loyalty Score by Ethnicity

Marriott Customer Loyalty Score by Age

Marriott Customer Loyalty Score by Usage

Marriott Customer Loyalty Score by Industry

Marriott Customer Loyalty vs. Competitors

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Customer Loyalty for Other Travel and Hospitality Brands

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Marriott Product Quality

Marriott Product Information

Industry

Quick Insights into Marriott Product Quality

Ranked Marriott Product Quality the Highest

Ranked Marriott Product Quality the Lowest

Marriott Product Quality Score by Gender

Male

Female

Marriott Product Quality Score by Ethnicity

Marriott Product Quality Score by Age

Marriott Product Quality Score by Usage

Marriott Product Quality Score by Industry

Marriott Product Quality vs. Competitors

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Product Quality for Other Travel and Hospitality Brands

Unlock Marriott Product Quality vs. Companies in Travel and Hospitality Data

Marriott Pricing

Marriott ROI & Value For Money

Marriott Pricing Plans

Quick Insights into Marriott ROI

Ranked Marriott ROI the Highest

Ranked Marriott ROI the Lowest

Marriott ROI Score by Gender

Male

Female

Marriott ROI Score by Ethnicity

Marriott ROI Score by Age

Marriott ROI Score by Usage

Marriott ROI Score by Industry

Marriott Pricing vs. Competitors

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ROI for Other Travel and Hospitality Brands

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Marriott Customer Satisfaction (CSAT)

Marriott Customer Satisfaction (CSAT) Score

What is Customer Satisfaction (CSAT) Score

Quick Insights into Marriott Customer Satisfaction

Ranked Marriott Customer Satisfaction the Highest

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Marriott Customer Satisfaction Score by Gender

Marriott Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

CSAT according to Hispanic or Latino

CSAT according to African American/Black

CSAT according to Asian or Pacific Islander

CSAT according to Native American

CSAT according to Other

Marriott Customer Satisfaction Score by Age

Marriott Customer Satisfaction Score by Usage

Marriott is ranked #37 in Top Brands for Millennials
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