38
NPS
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Ritz-Carlton is ranked #49 in Global Top 100 BrandsAwards & Recognition
Ritz-Carlton is ranked #49 in Global Top 100 Brands
Awards & Recognition
About Ritz-Carlton's Brand
The Ritz-Carlton Hotel Company LLC Ritz-Carlton’s brand is ranked #49 in the list of Global Top 100 Brands, a carefully curated list of recognized brands as rated by customers of Ritz-Carlton. When compared to other organizations within the Travel and Hospitality industry, Ritz-Carlton is ranked #7. Among its major competitors, Ritz-Carlton is ranked in 1st place for NPS while Four Seasons Hotels and Resorts is 2nd, and Hyatt is 3rd.Their current valuation is $44.20B
Brand at a Glance
80%
Customer Loyalty
4/5
Product Quality
3.8/5
Pricing
4/5
Customer Service
Ritz-Carlton Ranking
- #49 / 100 in Global Best Brands
- #7 in Travel and Hospitality
- #1 / 4 of its competitors
Ritz-Carlton NPS
Ritz-Carlton's Net Promoter Score (NPS) is a 38 with 63% Promoters, 12% Passives, and 25% Detractors. Net Promoter Score tracks whether Ritz-Carlton's customers would recommend using the product based on a scale of -100 to 100.
Ritz-Carlton Overall NPS
| 63% | Promoters |
|---|---|
| 12% | Passives |
| 25% | Detractors |
Ritz-Carlton NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2024 37 | Dec 2024 | 37 |
Jan 2025 37 | Jan 2025 | 37 |
Feb 2025 39 | Feb 2025 | 39 |
Mar 2025 39 | Mar 2025 | 39 |
Apr 2025 38 | Apr 2025 | 38 |
May 2025 38 | May 2025 | 38 |
Jul 2025 38 | Jul 2025 | 38 |
Aug 2025 38 | Aug 2025 | 38 |
Sep 2025 38 | Sep 2025 | 38 |
Oct 2025 38 | Oct 2025 | 38 |
Dec 2025 38 | Dec 2025 | 38 |
Jan 2026 38 | Jan 2026 | 38 |
How Other Brands Compare
Ritz-Carlton is ranked first for NPS among its competitors. Four Seasons Hotels and Resorts and Hyatt come in second and third, with Marriott coming in at #4. Among those competitors, it is the most valued company.
 Ritz-Carlton |  Marriott |  Hyatt |  Four Seasons Hotels and Resorts | |
| Global Ranking | #49 | #79 | #170 | #256 |
| NPS | 38 | 15 | 32 | 37 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $44.20B | $44.20B | $3.28B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ritz-Carlton NPS by Gender
Female customers rated Ritz-Carlton's NPS 20 points higher than Male customers.
Male
17
Ritz-Carlton's NPS was rated 17 by Male customers on Comparably.
52%
Promoters
13%
Passives
35%
Detractors
Female
37
Ritz-Carlton's NPS was rated 37 by Female customers on Comparably.
62%
Promoters
13%
Passives
25%
Detractors
Ritz-Carlton NPS by Ethnicity
Ritz-Carlton's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 13 | Caucasian | 13 |
Hispanic or Latino 37 | Hispanic or Latino | 37 |
African American/Black 35 | African American/Black | 35 |
Asian or Pacific Islander 55 | Asian or Pacific Islander | 55 |
Other 13 | Other | 13 |
Ritz-Carlton NPS by Age
Ritz-Carlton's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
Ritz-Carlton NPS by Usage
Ritz-Carlton's NPS was rated the highest by customers who have used Ritz-Carlton's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 39 | Less than 1 Year | 39 |
1 to 2 Years 54 | 1 to 2 Years | 54 |
2 to 5 Years 35 | 2 to 5 Years | 35 |
5 to 10 Years 55 | 5 to 10 Years | 55 |
Over 10 Years -8 | Over 10 Years | -8 |
Ritz-Carlton NPS vs. Competitors
Compared to its competitors, Ritz-Carlton's NPS is rated right above Four Seasons Hotels and Resorts.
| COMPANY | NPS Score | |
|---|---|---|
| Ritz-Carlton | 38 |
| Four Seasons Hotels and Resorts | 37 |
| Hyatt | 32 |
 | Belmond Ltd. | 25 |
| Marriott | 15 |
 | Loews Hotels | 6 |
Ritz-Carlton NPS vs Companies in Travel and Hospitality
In the Travel and Hospitality industry, Ritz-Carlton's NPS is rated right above Starbucks, and is preceded by Delta Air Lines.
| COMPANY | NPS Score | |
|---|---|---|
 | In-N-Out Burger | 63 |
 | Southwest Airlines | 47 |
 | Delta Air Lines | 43 |
| Ritz-Carlton | 38 |
 | Starbucks | 30 |
 | Airbnb | 24 |
 | Chipotle | 16 |
 | Dunkin' | 12 |
Ritz-Carlton Customer Reviews
Out of the 33 Ritz-Carlton customer reviews 28 were positive and 5 were constructive. Ritz-Carlton customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Ritz-Carlton Customer Loyalty
80%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of Ritz-Carlton users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Ritz-Carlton Customer Loyalty Score by Gender
Male customers rated Ritz-Carlton's Customer Loyalty score 6% higher than Female customers.
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Male
81%
Yes
Female
75%
Yes
Ritz-Carlton Customer Loyalty Score by Ethnicity
Ritz-Carlton's Customer Loyalty score was rated the highest by Other customers, and the lowest by Hispanic or Latino customers.
% who answered "Yes"
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80
out of 100
Caucasian
66
out of 100
Hispanic or Latino
81
out of 100
African American/Black
69
out of 100
Asian or Pacific Islander
83
out of 100
Other
Ritz-Carlton Customer Loyalty Score by Age
Ritz-Carlton's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 26-30.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 79% | 18-25 | 79% |
26-30 52% | 26-30 | 52% |
31-35 78% | 31-35 | 78% |
36-40 70% | 36-40 | 70% |
41-45 81% | 41-45 | 81% |
46-50 91% | 46-50 | 91% |
51-55 88% | 51-55 | 88% |
56-60 84% | 56-60 | 84% |
61-65 70% | 61-65 | 70% |
66+ 85% | 66+ | 85% |
Ritz-Carlton Customer Loyalty Score by Usage
Ritz-Carlton's Customer Loyalty score was rated the highest by customers who have used Ritz-Carlton's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Ritz-Carlton Customer Loyalty Score by Industry
Ritz-Carlton's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Automotive and Transportation industry customers.
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Ritz-Carlton Customer Loyalty vs. Competitors
Compared to its competitors, Ritz-Carlton's Customer Loyalty score is rated right above Hyatt, and is preceded by Marriott.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Marriott | 81% |
| Ritz-Carlton | 80% |
| Hyatt | 79% |
| Belmond Ltd. | 78% |
| Four Seasons Hotels and Resorts | 75% |
| Loews Hotels | 62% |
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Customer Loyalty for Other Travel and Hospitality Brands
In the Travel and Hospitality industry, Ritz-Carlton's Customer Loyalty score is rated right above Dunkin', and is preceded by Delta Air Lines.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| In-N-Out Burger | 88% |
| Southwest Airlines | 85% |
| Delta Air Lines | 83% |
| Ritz-Carlton | 80% |
| Dunkin' | 80% |
| Starbucks | 78% |
| Chipotle | 76% |
| Airbnb | 76% |
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Ritz-Carlton Product Quality
4/5
Ritz-Carlton has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Ritz-Carlton Product Information
Ritz-Carlton’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Hospitality industry rated Ritz-Carlton's product the highest. Reviewers from the Accounting industry rated Ritz-Carlton the lowest at 4.
- Company Size
- 10,000+ Employees
Industry
Hospitality
Quick Insights into Ritz-Carlton Product Quality
Ritz-Carlton's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Government and Public Policy industry.
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Ranked Ritz-Carlton Product Quality the Highest
Ranked Ritz-Carlton Product Quality the Lowest
Ritz-Carlton Product Quality Score by Gender
Female customers rated Ritz-Carlton's Product Quality score 0.5 stars higher than Male customers.
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Male
3.4/5
Female
3.9/5
Ritz-Carlton Product Quality Score by Ethnicity
Ritz-Carlton's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 4.3 | Asian or Pacific Islander | 4.3 |
Other 3.3 | Other | 3.3 |
Ritz-Carlton Product Quality Score by Age
Ritz-Carlton's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 3.9 | 26-30 | 3.9 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.3 | 36-40 | 3.3 |
41-45 3.7 | 41-45 | 3.7 |
46-50 3.7 | 46-50 | 3.7 |
51-55 3 | 51-55 | 3 |
56-60 3.3 | 56-60 | 3.3 |
61-65 2.9 | 61-65 | 2.9 |
66+ 2.7 | 66+ | 2.7 |
Ritz-Carlton Product Quality Score by Usage
Ritz-Carlton's Product Quality score was rated the highest by customers who have used Ritz-Carlton's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Ritz-Carlton Product Quality Score by Industry
Ritz-Carlton's Product Quality score was rated the highest by Hospitality industry customers, and the lowest by Government and Public Policy industry customers.
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Ritz-Carlton Product Quality vs. Competitors
Compared to its competitors, Ritz-Carlton's Product Quality score is rated right above Marriott, and is preceded by Hyatt.
| COMPANY | Product Quality Score | |
|---|---|---|
| Four Seasons Hotels and Resorts | 4.3/5 |
| Belmond Ltd. | 4.1/5 |
| Hyatt | 4.1/5 |
| Ritz-Carlton | 4/5 |
| Marriott | 3.5/5 |
| Loews Hotels | 3.3/5 |
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Product Quality for Other Travel and Hospitality Brands
In the Travel and Hospitality industry, Ritz-Carlton's Product Quality score is rated right above Chipotle, and is preceded by Delta Air Lines.
| COMPANY | Product Quality Score | |
|---|---|---|
| In-N-Out Burger | 4.5/5 |
| Southwest Airlines | 4.1/5 |
| Starbucks | 4.1/5 |
| Delta Air Lines | 4.1/5 |
| Ritz-Carlton | 4/5 |
| Chipotle | 3.8/5 |
| Airbnb | 3.7/5 |
| Dunkin' | 3.6/5 |
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Ritz-Carlton Pricing
Ritz-Carlton ROI & Value For Money
3.8/5
Ritz-Carlton has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Ritz-Carlton Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from Ritz-Carlton.
Quick Insights into Ritz-Carlton ROI
Ritz-Carlton's ROI score was rated highest by customers from the Accounting industry, and rated lowest by customers from the Legal industry.
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Ranked Ritz-Carlton ROI the Highest
Ranked Ritz-Carlton ROI the Lowest
Ritz-Carlton ROI Score by Gender
Female customers rated Ritz-Carlton's ROI score 0.4 stars higher than Male customers.
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Male
3.2/5
Female
3.6/5
Ritz-Carlton ROI Score by Ethnicity
Ritz-Carlton's ROI score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 3.8 | African American/Black | 3.8 |
Asian or Pacific Islander 3.8 | Asian or Pacific Islander | 3.8 |
Other 3.3 | Other | 3.3 |
Ritz-Carlton ROI Score by Age
Ritz-Carlton's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.2 | 18-25 | 4.2 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.2 | 36-40 | 3.2 |
41-45 3.4 | 41-45 | 3.4 |
46-50 3.5 | 46-50 | 3.5 |
51-55 2.9 | 51-55 | 2.9 |
56-60 2.9 | 56-60 | 2.9 |
61-65 2.8 | 61-65 | 2.8 |
66+ 2.6 | 66+ | 2.6 |
Ritz-Carlton ROI Score by Usage
Ritz-Carlton's ROI score was rated the highest by customers who have used Ritz-Carlton's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Ritz-Carlton ROI Score by Industry
Ritz-Carlton's ROI score was rated the highest by Accounting industry customers, and the lowest by Legal industry customers.
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Ritz-Carlton Pricing vs. Competitors
Compared to its competitors, Ritz-Carlton's ROI score is rated right above Loews Hotels, and is preceded by Belmond Ltd..
| COMPANY | Pricing Score | |
|---|---|---|
| Four Seasons Hotels and Resorts | 3.9/5 |
| Hyatt | 3.9/5 |
| Belmond Ltd. | 3.9/5 |
| Ritz-Carlton | 3.8/5 |
| Loews Hotels | 3.5/5 |
| Marriott | 3.4/5 |
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ROI for Other Travel and Hospitality Brands
In the Travel and Hospitality industry, Ritz-Carlton's ROI score is rated right above Starbucks, and is preceded by Delta Air Lines.
| COMPANY | Pricing Score | |
|---|---|---|
| In-N-Out Burger | 4.4/5 |
| Southwest Airlines | 4/5 |
| Delta Air Lines | 3.9/5 |
| Ritz-Carlton | 3.8/5 |
| Starbucks | 3.6/5 |
| Airbnb | 3.5/5 |
| Chipotle | 3.5/5 |
| Dunkin' | 3.4/5 |
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Ritz-Carlton Customer Satisfaction (CSAT)
Ritz-Carlton Customer Satisfaction (CSAT) Score
78 / 100
Ritz-Carlton has an overall Customer Satisfaction score of 78 rated by its users and customers.
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Very Satisfied
56%
Satisfied
22%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
4%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Ritz-Carlton Customer Satisfaction
Ritz-Carlton's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers from the Government and Public Policy industry.
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Ranked Ritz-Carlton Customer Satisfaction the Highest
Ranked Ritz-Carlton Customer Satisfaction the Lowest
Ritz-Carlton Customer Satisfaction Score by Gender
Female customers rated Ritz-Carlton's Customer Satisfaction score 6 points higher than Male customers.
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70 / 100
MaleVery Satisfied | 52% | |
|---|---|---|
Satisfied | 18% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 6% | |
Very Dissatisfied | 22% |
76 / 100
FemaleVery Satisfied | 53% | |
|---|---|---|
Satisfied | 23% | |
Neither Satisfied nor Dissatisfied | 2% | |
Dissatisfied | 3% | |
Very Dissatisfied | 19% |
Ritz-Carlton Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Ritz-Carlton's Customer Satisfaction (CSAT) score was rated 61% according to Caucasian users and customers.
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61 / 100
Very Satisfied
41%
Satisfied
20%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
2%
Very Dissatisfied
32%
CSAT according to Hispanic or Latino
Ritz-Carlton's Customer Satisfaction (CSAT) score was rated 86% according to Hispanic or Latino users and customers.
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86 / 100
Very Satisfied
43%
Satisfied
43%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
0%
CSAT according to African American/Black
Ritz-Carlton's Customer Satisfaction (CSAT) score was rated 75% according to African American/Black users and customers.
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75 / 100
Very Satisfied
67%
Satisfied
8%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
8%
CSAT according to Asian or Pacific Islander
Ritz-Carlton's Customer Satisfaction (CSAT) score was rated 89% according to Asian or Pacific Islander users and customers.
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89 / 100
Very Satisfied
70%
Satisfied
19%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
0%
Very Dissatisfied
7%
CSAT according to Other
Ritz-Carlton's Customer Satisfaction (CSAT) score was rated 73% according to Other users and customers.
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73 / 100
Very Satisfied
49%
Satisfied
24%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
3%
Very Dissatisfied
24%
Ritz-Carlton Customer Satisfaction Score by Age
Ritz-Carlton's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 61-65.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 96% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 80% | |||||||||||||||
| 36-40 | 73% | |||||||||||||||
| 41-45 | 67% | |||||||||||||||
| 46-50 | 87% | |||||||||||||||
| 51-55 | 50% | |||||||||||||||
| 56-60 | 50% | |||||||||||||||
| 61-65 | 40% | |||||||||||||||
| 66+ | 50% |
Ritz-Carlton Customer Satisfaction Score by Usage
Ritz-Carlton's Customer Satisfaction score was rated the highest by customers who have used Ritz-Carlton's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Ritz-Carlton Customer Satisfaction Score by Industry
Ritz-Carlton's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Government and Public Policy industry customers.
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},
{
"label": "Government and Public Policy",
"groupId": 521,
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"scoreClassName": "",
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},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 56,
"stars": 0,
"csatScore": 56,
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"scoreClassName": "",
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},
{
"label": "Hospitality",
"groupId": 523,
"score": 94,
"stars": 0,
"csatScore": 94,
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"scoreClassName": "",
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},
{
"label": "Legal",
"groupId": 529,
"score": 25,
"stars": 0,
"csatScore": 25,
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"scoreClassName": "",
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},
{
"label": "Travel and Hospitality",
"groupId": 530,
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]
}Ritz-Carlton Customer Satisfaction vs. Competitors
Compared to its competitors, Ritz-Carlton's Customer Satisfaction score is rated right above Marriott, and is preceded by Belmond Ltd..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Four Seasons Hotels and Resorts | 85% |
| Hyatt | 81% |
| Belmond Ltd. | 80% |
| Ritz-Carlton | 78% |
| Marriott | 64% |
| Loews Hotels | 57% |
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Customer Satisfaction for Other Travel and Hospitality Brands
In the Travel and Hospitality industry, Ritz-Carlton's Customer Satisfaction score is rated right above Airbnb, and is preceded by Delta Air Lines.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| In-N-Out Burger | 87% |
| Starbucks | 84% |
| Southwest Airlines | 81% |
| Delta Air Lines | 79% |
| Ritz-Carlton | 78% |
| Airbnb | 72% |
| Dunkin' | 65% |
| Chipotle | 62% |
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Ritz-Carlton Customer Service
4/5
Ritz-Carlton has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Ritz-Carlton's Customer Service
Address
4445 Willard Ave Chevy, Chase, MD
Website
http://www.ritzcarlton.com/en
Phone Number
+1 (301) 547-4700
Quick Insights into Ritz-Carlton Customer Service
Ritz-Carlton's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Automotive and Transportation industry.
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Ranked Ritz-Carlton Customer Service the Highest
Ranked Ritz-Carlton Customer Service the Lowest
Ritz-Carlton Customer Service Score by Gender
Female customers rated Ritz-Carlton's Customer Service score 0.5 stars higher than Male customers.
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Male
3.4/5
Female
3.9/5
Ritz-Carlton Customer Service Score by Ethnicity
Ritz-Carlton's Customer Service score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
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0
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80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Hispanic or Latino 3.6 | Hispanic or Latino | 3.6 |
African American/Black 4 | African American/Black | 4 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 3.4 | Other | 3.4 |
Ritz-Carlton Customer Service Score by Age
Ritz-Carlton's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.4 | 18-25 | 4.4 |
26-30 4.1 | 26-30 | 4.1 |
31-35 3.6 | 31-35 | 3.6 |
36-40 3.5 | 36-40 | 3.5 |
41-45 3.8 | 41-45 | 3.8 |
46-50 3.5 | 46-50 | 3.5 |
51-55 3.3 | 51-55 | 3.3 |
56-60 3.1 | 56-60 | 3.1 |
61-65 3 | 61-65 | 3 |
66+ 2.6 | 66+ | 2.6 |
Ritz-Carlton Customer Service Score by Usage
Ritz-Carlton's Customer Service score was rated the highest by customers who have used Ritz-Carlton's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Ritz-Carlton Customer Service Score by Industry
Ritz-Carlton's Customer Service score was rated the highest by Hospitality industry customers, and the lowest by Automotive and Transportation industry customers.
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Ritz-Carlton Customer Service vs. Competitors
Compared to its competitors, Ritz-Carlton's Customer Service score is rated right above Hyatt, and is preceded by Belmond Ltd..
| COMPANY | Customer Service Score | |
|---|---|---|
| Four Seasons Hotels and Resorts | 4.2/5 |
| Belmond Ltd. | 4.1/5 |
| Ritz-Carlton | 4/5 |
| Hyatt | 4/5 |
| Loews Hotels | 3.4/5 |
| Marriott | 3.4/5 |
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Customer Service for Other Travel and Hospitality Brands
In the Travel and Hospitality industry, Ritz-Carlton's Customer Service score is rated right above Chipotle, and is preceded by Delta Air Lines.
| COMPANY | Customer Service Score | |
|---|---|---|
| In-N-Out Burger | 4.5/5 |
| Southwest Airlines | 4.1/5 |
| Starbucks | 4.1/5 |
| Delta Air Lines | 4/5 |
| Ritz-Carlton | 4/5 |
| Chipotle | 3.6/5 |
| Airbnb | 3.5/5 |
| Dunkin' | 3.4/5 |
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Ritz-Carlton as an Employer
4.3/5
Ritz-Carlton has a 4.3/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Ritz-Carlton scored a 38 for Net Promoter Score and a 29 for Employee Net Promoter Score. NPS gauges how likely a customer of Ritz-Carlton would recommend the brand to a friend. ENPS measures how likely Ritz-Carlton employees would recommend working at Ritz-Carlton to a friend.
Net Promoter Score
38
NPS Score
| 63% | Promoters |
|---|---|
| 12% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
29
eNPS Score
| 56% | Promoters |
|---|---|
| 17% | Passive |
| 27% | Detractors |
Global Ranking Snapshot
Ritz-Carlton is ranked #49 in the Global Top 100 Brands. It ranks just behind Logitech and just ahead of Shopify.
Travel and Hospitality Ranking Snapshot
Ritz-Carlton is ranked #7 in the Travel and Hospitality Industry. It ranks just behind Chipotle and just ahead of Airbnb.
| RANK | COMPANY | Location | |
|---|---|---|---|
5 | | Dunkin' | Canton, MA |
6 | | Chipotle | Newport Beach, CA |
7 | | Ritz-Carlton | Chase, MD |
8 | | Airbnb | San Francisco, CA |
9 | | Marriott | Bethesda, MD |
10 |  | Hilton | Mclean, VA |
11 |  | Baskin Robbins | Canton, MA |
